development

Optimizing a site is so important and all the efforts of people who deal with the Internet is to examine the points that may affect the SEO of the site, so that they can optimize the site in the best possible way.

There are many things to consider when it comes to choosing a host server, including its price, as there may be many servers with the same price, after which you should consider other factors to make the best choice, for example, the location of the host server may be influential in SEO, which we will discuss below, but we first need to get acquainted with the server host.

What is a host server?
A host server is an information technology service which is typically provided by a server located in different geographical locations to host a site for users, and usually different services are provided for it by hosting companies and domains, these services have better speed, security and resources than hosts, but they are expensive, and you have to pay a lot of money for them.

There are generally two types of servers:
1- Dedicated Server:
Dedicated Server is a server that provides completely dedicated access to all resources and no other user can access it, these types of servers have many advantages, including the complete control of resources, better access and etc., all of which make users want to use this type of server, but pay attention to this point that it has a high price due to the specificity of this server, which makes this type of server unusable for small sites, and only people who have many clients and also have resources can choose this type of server.

2- Virtual Server:
Virtual Server is a server that is capable of hosting a limited number of sites and offers users more limited features than the previous server, but at the same time it has a lower price, which allows small sites which have more limited financial resources to use this type of server.

Does host server location have effect on SEO?
Server host locations may affect the speed of the site and consequently the SEO of the site , which we will mention more detailed in this article.

- Site speed:
One of the things that can be affected by the location of your server is the speed of the site, which, as it seems, the closer the user who uses your site to your server, the faster the site loads for them. Given this, it seems to be better to choose a server host that is closer to our target users, so that users can access the site more quickly and gain a positive user experience through which choose the same site again and again to meet their needs. Search engine algorithms examine different factors in order to rate a site and rank the site accordingly, but it is not clear yet whether Google algorithms and robots pay attention to server hosts for ranking websites or not, but in general there is strong evidence that the IP address of a website can affect the ranking of the site.
But the question is, what should site with users from all over the world should do in order not to slow down the loading of their site for users? To prevent the cases like this, they can get help from the CDN (Content Delivery Network), which we will discuss in the following. Which geographical locations should site with users from all over the world choose to use a hosting server?
The best choice for sites with users from all over the world is to use multiple servers in different geographical areas, in addition, to achieve the best possible result, such sites can get help from the Content Delivery Network and gain the satisfaction of users around the world.

What is a CDN?
Content Delivery Network includes servers located in different geographical locations and requests are answered according to which server is closer to the site visitor location, in fact, the site information is gained from a server that is closer to the user's geographical location, in this way, the site will load faster and the user who has visited the site will gain a positive user experience.

What are the benefits of using Content Delivery Network?
- The speed of a website has a great impact on increasing the website ranking as well as high organic traffic to the website, and finally, by placing the site at the top of the search results page, more organic traffic is attracted to the site, using Content Delivery Network increases the speed of a site, because if you use this network, all the website data pressure is not on a single server and several servers or networks do it simultaneously, so everything will be done faster due to the ability of division of labor in CDN.

- By using this type of content distribution network, site security is significantly increased and as you know, site security is an important factor of satisfying users and causes users to trust the site more, the security of such networks is very strong due to the existence of a strong firewall in them, which are able to detect attacks on your site in a very short time and eliminate them immediately and ultimately your site won’t be damaged.

- By using such networks, you can benefit from more bandwidth.

- غير مجاز مي باشدts can be reduced by using a CDN, because the network works collaboratively and many visitors can use it simultaneously, and does not need to spend a lot of money to provide a Dedicated Server, which can help a lot because it allows you not to spend too much money.

- Content Delivery Network can be easily installed.

Important tips:
In the past, it seemed that the geographical location of the hosting server had a greater impact on the site SEO , and sites that used hosting servers in further geographic locations from the users were ranked lower, but nowadays, due to the existence of Content Delivery Network, algorithms and bots pay less attention to the geographical location of server hosts and have focused on site quality and user satisfaction.

In addition, Google is trying to pay no attention to server hosting in general, to make this factor affectless on ranking the site, and updates its algorithms in such a way that, gives more importance to other cases.

There are several ways to find out where the site owner is targeting, one of which is Google algorithms, one of the factors through which Google algorithms can realize the geographical location of targeted users, is the language of the site, for example, if the site is written in German, it is likely that the site is targeting users in Germany.

The following items can also indicate the geographical area of the targeted users:
- Country code top-level domain, is a high-level Internet domain which is generally used or reserved for a country, which represents the target geographical area.

- URL, is one of the factors which you can get help from it in this way.

- Basic information that is on the site, such as prefix and local address, through which you can find out the geographical location.

- The currency used on the site can also identify the targeted user’s geographical location because of its specificity.

Last word:
In general, it can be said that server hosting sites have an effect on site optimization , but they don’t have a huge impact on it, as a result, nowadays, Google search engine tries not to pay much attention to this factor and focuses on other things, so you should do the same thing and pay more attention to the factors which increase the site ranking in the search results page, as we have mentioned in this article, you have to be careful in the selection of keywords, appropriate title, meta descriptions, correct and principled linking, continuous updating and etc., which can be done to make a site successful and for solving the problem of the impact of server hosting on SEO you are able to use Content Delivery Network, which we tried to mention the benefits of using this type of network for the site in this article.

Source:https://www.dotnek.com/Blog/Web/does-host-server-location-have-effect-on-seo

Youtube:https://youtu.be/VQ90C6qCv6M

Nowadays, if people encounter a problem, they will find the answer to their question in the search engine as soon as possible, and according to the many reputable sites that exist on the Internet, they will most likely receive their answers.

But the question is how do these sites become available to users? How do search engines measure the credibility of these sites? And other questions that you may have can be about the way that search engines work which we will discuss in the following, but first it is necessary to know what a search engine is?

What is a search engine?
A 

How do search engines work?
Search engines have three sections, these sections are, crawling, indexing, ranking , which we will discuss in more detail below.

- Crawling:
In this section, search engines on the Internet are looking for a sign of the sites, and they will check every code and URL that they find, in fact, crawling sites is done by search engine robots such as crawlers and spiders, which encounter different types of content.

In general, they check web pages to find new codes, and it should be noted that despite the differences in the type of content available on the Internet, which through these codes through which sites can be found.

- Indexing:
 After search engines go through the crawling stage, they implement the indexing stage and analyze all the content they have found, and if the sites are of a good quality with the conditions to be indexed, they will be indexed.

Sites do their best to help their site be found and indexed by search engines sooner and more users can use the content, as well as faster indexing prevents the site content from being stolen.

- Ranking:
In this section, search engines rank all sites according to the amount of feedbacks that they achieve from users and their suitability for visitors to get the answers of their questions, so that more appropriate sites appear at the top of the search results page and the user meet their needs as quickly as possible, in other words, when a user searches for the answer to their questions, the Internet shows the most relevant answer on the first page of search results.

Your site may not appear on the search engine search results page and may not be indexed at all, in which case you should look for possible problems on your site and try to solve them, so that you can improve the ranking of your website and get to the top pages of google search results. For example, your site may have coding problems or other reasons that can be solved if you identify them quickly, search engines also use algorithms to rank sites, there are so many points to mention this topic which we will discuss later.

What are search engine algorithms?
Search engine algorithms are computer programs that have mathematical functions and formulas and which analyze and categorize the contents of sites with the help of their crawlers, the purpose of search engines is to deliver the most appropriate result to the user, it should be noted that search engines update their algorithms regularly, Google search engine has introduced many algorithms until now, including FRED algorithm, Friendly Mobile algorithm, Hummingbird algorithm, payday loan algorithm and several other algorithms, the RankBrain algorithm are among the ones that have revolutionized site optimization on the Google search engine results page.

Many factors are considered by these algorithms, three of the most important factors that are considered by search engine algorithms are dwell time , click-through rate and the bounce rate, which we will give a brief explanation of these three items in the next section.

- Dwell time:
Dwell time is considered as the amount of time that a user spends on a website which is one of the success factors, and it is used to rank a site on the search page , if your website contains more quality and up-to-date the content, the user prefers to stay on your website for a longer time because they think that it’s worth the time, and it would be useful for them to spend more time on your site to get the answer to all their needs.

As a result, when the retention time is high, it is more possible that users reach the goal they are searching for, and the more valuable the site is in Google search engine’s point of view, if your website contains less valuable content, users don’t prefer spending more time on it, according to an internet research 3 minutes and 10 seconds is the average time that a user spends on a valuable page.

- Bounce rate:
 The bounce rate is the time between the time a user enters a site and leaves it without doing anything. If this factor of your website is higher than the competitors’ site, it means that the quality of your site is lower than them in Google search engine’s point of view.

- Click-Through Rate:
Click-through rate is defined as the percentage of visitors who click on your website link in search results, or in other words, it is known as the number of users clicks on your site divided by the number of times your page is displayed to users.

Factors that search engines use for ranking:
- Site loading speed:
One of the most important factors that has a huge impact on ranking a site is the loading speed of the site, which is affected by different factors, if you try to do everything in a principled way, you can increase the loading speed of your website and get a better ranking in the list of search results and get more traffic to the website .

- Content font:
Content fonts have a great effect on attracting users, and as a result, search engines will increase the site ranking if there is a great user satisfaction.

- Continuous site update:
As we have mentioned, search engines have many bots and algorithms that frequently check sites and notice the changes that have been made in a site and apply those changes to the rankings.

- Content length:
Containing long form content is counted as a point for websites, because search engines pay attention to the number of words in a content, if the site owner's goal is just producing a content without paying attention to its length and quality, they will notice and penalize the site.

- Main keywords:
In producing a content, you have to pay attention to the keywords you want to choose, because search engines pay attention to the relevance of these words and the site, and if you choose inappropriate keywords or overuse them, they will not rank your site higher.

- Site Title:
Search engines pay a lot of attention to site title as an important factor in attracting users.

- Meta Description:
In the search engine results page, there are meta explanations that are placed exactly below the title which should show the user the main purpose of the site content, so that the user enters the site after viewing this part and spends a lot of time in it.

- Sitemap:
Sitemaps have a great impact on the speed of the site index and search engine bots are able to index the site through them more easily.

Last word:
In general, in addition to Google, there are other search engines that are all trying to improve their quality to attract more users, as a result more users can get the answers to their questions and receive a positive user experience through them.

We suggest you to use this search engine in order to save time and get the related content to the topic that they are searching for.

Source:https://www.dotnek.com/Blog/Web/how-do-search-engines-like-google-work

Optimizing a site is very important, and it becomes very difficult if you go into its details, and you must follow all its principles to be able to stand out among your competitors and maintain your ranking in the search engine results page. In this article, we will discuss SEO in a more specialized way.

What is SEO?
SEO stands for Search Experience Optimization , which is all the activities that are done inside and outside a site to optimize a site and rank at the top of the search results page, which we will mention the types of SEO in the following section.

- In-page SEO:
Internal SEO includes a set of activities that are done within a site with the aim of optimizing the site, which may include internal linking, use of keywords, content length, and so on.

- Off-page SEO:
A set of off-page activities to optimize the web page and gain high rankings and high traffic to a website which is called off-page SEO , a high quality website usually includes links from other sites which have better and more connection with social networks such as Instagram, Twitter, Facebook , etc., and these sites are also more well-known and people share them more which brings more success for site owners.

There are other strategies for both success and site optimization in the external SEO field.

How effective is SEO in success?
As you know, if people have a question or want to buy something online, the first step is to go to the search engines and search for the desired phrase there, so that they can meet their needs as soon as possible, imagine that your site ranks at the top of the search page, as a result users see your site first and use your services, in which case you can be successful in this field.

It should be noted that success in the world of SEO is not easy and in any case you will face many competitors that you must achieve success with the help of different techniques and get high ranking as well as maintaining your position, which is definitely so hard and requires hard wok due to the number of competitors, to achieve success in SEO, you can get help from experts in this field to achieve whatever you want in the field of SEO which requires patience, you are familiar with SEO in general so far, now it's time to mention a few SEO terms for you.

SEO Terms:
- Above the Fold:
Above the Fold, is the first display on the page that the user sees after entering the site without scrolling.

- Algorithm:
It is a complicated computer program that analyzes sites to provide users with better search results.

- Alt Text or Alt Attribute:
Alt Text is a textual description of the existing image that helps to optimize the site , and if the speed of internet is low and the page needs more time to load, the user will see Alt Text instead of viewing the image.

- Anchor Text:
It means a phrase that by clicking on it, you go from one web page to another, and it is often colored blue in the text, and by using HTML or CSS, you can change the color of the anchor text, which is actually like an anchor of a ship which holds the two sides of origin and destination together.

- BERT Algorithm:
BERT stands for Bidirectional Encoder Representations from Transformers, which is one of the largest and best algorithms in the Google search engine.

- Artificial Intelligence:
Nowadays, due to the progress of science and technology, artificial intelligence has become more advanced, which is in fact a digital brain that learns without any need for human intervention.

- B2B:
 B2B stands for business-to-business.

- B2C:
B2C stands for business-to-consumer.

- Bounce Rate:
The ratio of users who leave the page after entering the site without doing anything to the total number of users who enter the page is called Bounce Rate, which is one of the factors that has a great impact on the site ranking .

- Breadcrumb:
Breadcrumb refers to the quick access menus at the top or bottom of the page that show the user's position on the site and allow him/her to access the top sections.

- Bing:
Bing is one of the search engines created in 2009.

- Black Box:
It is a complex program in which you have access to all inputs and outputs, but there is no access to the process itself.

- Black Hat:
A set of activities in the field of site optimization which is against the rules of search engines, which causes the site to reach a high ranking in a short time by manipulating search engine algorithms, but it is not approved by search engines, and the site may be penalized or removed completely from the database list.

- Branded Keyword:
There are words that refer to the brand, and the important thing about them is that if the branded keyword is searched by users, the brand credibility will be increased.

- Cache:
It stores web content such as images temporarily, to speed up page loading.

- ccTLD:
A country-code top-level domain.

- Cannibalization:
Cannibalization occurs when two or more pages of our site are optimized for the same keyword or multiple keywords that are very similar and close to each other. In this case, Google cannot determine which of these pages provide a better answer to the search term, so both of them are displayed in Google results and leaves the decision up to the user.

The main problem is that; If both of the pages have the same theme and purpose, users will not notice the difference between them and will click on one of them randomly, this makes the chance of getting more clicks and a better position harder.

- Co-Citation:
Co-citation occurs when a web page links to two different pages that share a common theme, but the two sites do not link to each other.

- Content Farm:
One of the methods of Black Hat SEO is that if you get help from it, Google will penalize your site.

- Conversion Rate:
Turn visitors into real customers.

- CTR:
Click-Through Rate shows how much your site has attracted the attention of search engines.

- Cloaking:
Display different content or URLs to people and search engines.

- CMS:
CMS stand for Content Management System.

- Comment Spam:
These types of comments are written by spambots and most of the time they are not related to the content and their purpose is to get a free link.

- Correlation:
The degree of relation between two or more elements.

- CSS:
It stands for Cascading Style Sheets.

- Dead-End Page:
Dead-End Page is a web page that does not link to any other page.

- De-index:
When a page from your site is temporarily or permanently removed from Google results, you use the term de-index for it.

- Domain Authority:
Different factors affect the Domain Authority, including domain life, domain type, number of links received from other sites and etc.

- Duplicate Content:
Duplicate content is the one which is copied from other sites and causes the search engine algorithms to penalize the site .

- Dwell Time:
Dwell Time is the time when a user clicks on a link and enters a site until he/she goes back to the search page and searches for the same phrase again, which should be noted that this also has a great impact on the site ranking .

- Evergreen Content:
Generating Evergreen Content has a huge impact on site optimization, and it contains a content that has no duplicate and is always new to users.

- Freshness Algorithm:
It is one of the types of Google algorithms that pays a lot of attention to the freshness of content.

- Google Dance:
The way the Dance algorithm works is that it randomly selects sites that are not in the top rankings and transfers them to the first pages to see how users react to that site.

- Gray Hat SEO:
Gray Hat SEO includes methods that are against the rules of search engines but are still not recognized by Google algorithms.

- Index:
There is a lot of information about the content of web pages that is stored on Google's servers to be examined and indexed if it meets the criteria of search engines.

- HTTP:
 It stands for The Hypertext Transfer Protocol.

- KPI:
KPI stands for key performance indicator.

- PBN:
It stands for Private Blog Network.

- PDF:
PDF stands for Portable Document File format.

- SEM:
It stands for Search Engine Marketing.

Last word:
In addition to the terms we mentioned in this article, there are thousands of other terms that if you want to learn SEO professionally , you must know about all of them.

Source:https://www.dotnek.com/Blog/Web/professional-seo-training

When a website is created , in order for the site owners to be successful, their websites should stand out among others, to achieve this goal, they need to get a high ranking in search engines. Achieving a high ranking, despite the existence of large websites that use SEO methods in the most principled way possible, as well as competing in SEO with such sites that have the best SEO experts and always maintain their SEO ranking with the help of them, is a difficult but possible.

In this article, we tried to express how to compete with large companies in SEO.
It should be noted that large sites have advantages that makes the competition harder, and of course, smaller sites also have advantages, which we will discuss them in the following.

Advantages of large websites:
As you know, large sites have a lot of financial resources that gives them the ability to use various methods of site optimization safely and also available paid plugins to make the site bigger and better day by day.

- Large sites are the old ones which means that they have high domain age, and if we mention the age of the domain as an indicator of the website SEO quality, we realize that this factor definitely affects SEO of the site which make the search engine consider your website as a high quality and reliable one.

- Another factor that has a great impact on the SEO of a site is backlinks , large sites must have obtained a wide range of external links from reputable sites due to their features, which also makes it difficult to compete with them.

- Large sites have become a brand and this made the trusting process easier for users, and they rely more on these types of sites, as a result they enter and spend a lot of time on them.

Advantages of small sites:
- Due to the few number of small sites visitors, they can spend more time interacting with their users, they ultimately create a positive user experience, which makes the user to spend more time on the site.

- The level of enthusiasm of the team which have created the small site is so high and every single person in the team makes every effort to be able to optimize the site as quickly as possible.
Given the benefits we have mentioned for large and small sites, now is the time to answer the main question in this article.

How to compete with big sites in SEO?
1. Analysis of competitors' sites:
We have already told you about the advantages of competitors' sites, if you want to compete with large sites it is necessary to analyze them completely, so that you can use the methods they have used to gain high rankings and optimize your website according to them.
Smaller sites, depending on their content, have different competitors, as a result in order to be successful, they must analyze their competitors’ websites to be able to compete with them in the field of their activity, and use their strategies and methods of reaching high rankings in Google search results page .

For analyzing large sites , you should check the content of them, the kind of keywords they use and the amount of traffic that those keywords generate for their site, and another point that should be considered in large sites is internal linking of these types of sites which you should pay attention to the method they use for linking.

2. Focus on local SEO:
If you focus on your area first and get the top ranking in that, then you can extend your work and do it nationally little by little like big sites, you just have to be patient and persevere.

3. Determine the main keywords:
Choosing the right keywords has a great impact on the website SEO as well as getting a high ranking in the search engine, to achieve better results and compete with large sites, consider the following in choosing keywords.

Forget keywords that have a lot of competitors, because it is difficult to get a high ranking through these kinds of keywords, so that you should look for the ones that have a lower competitive rate, and you can reach a high ranking through them. Simply put, look for keywords which are attractive for users and have few competitors at the same time.

Once the content has been generated, you should search for the keywords you want to target in the search engine, because you may be targeting a keyword that has not caught the attention of competitors yet, which can create an exceptional opportunity for you to get a high ranking through that keyword. To choose keywords, you have to pay attention to users’ needs, and make a list of possible questions that may come to users’ mind, and according to that, make a list of appropriate and useful keywords, as a result, you can achieve a great success.

Check the keywords of the big sites to realize their strengths and weaknesses, then do your best to cover the weaknesses of the competitors and don’t repeat their mistakes to get yourself to the top of the search engine results page. Use existing tools such as Google Trend to get to analyze keywords and then make a choice.

4. Increase user interaction:
As we mentioned, smaller sites can spend more time with their visitors than larger sites, so the same advantage can be used to compete with large sites and turn users into customers, through this way you can increase the number of users of your site gradually .

5. identify the purpose of users:
Large sites offer a lot of services that can be an advantage for smaller sites, you may be wondering how is it possible?  Small sites with more particular and specialized services, so that they can spend more time to meet the individual needs of users and due to the fact that they have more time to pay attention to their users, they can meet all their needs. Over time, site users who have gained a good user experience will share the site on social networks and the number of users will gradually increase.

6. Produce quality content:
One of the factors that has a great impact on a website SEO is quality content, which make the user more enthusiastic to stay longer on the site which is the cause of increase in dwell time.

It is important to note that you shouldn’t use illegal methods for competing, such as copying content from other sites. You have to produce quality and new content through which you can achieve good results, because if Google realized that you have copied the content, your site will be penalized, and you will eventually fall behind the competitors.

Generally, we have tried to mention some ways in which you can compete with large sites so far. If you are a beginner, we suggest you to search and learn the SEO completely in order to be able to compete better with competitors, and achieve success easier and faster. In this section, we will introduce you to a number of resources that you can use to increase your knowledge about SEO

- Google Webmaster Central Blog:
Google Webmaster Central Blog gives you the latest information on crawling, indexing, and ranking on this blog, so you can make the most of this resource to optimize your site.

- The Beginner’s Guide to SEO:
The Beginner’s Guide to SEO is one of the best and most comprehensive resources you can use to get started and get a lot of information about it.

- The Advanced Guide to SEO:
This resource introduces you to some advanced aspects of SEO, and in fact this guide is a bit harder to use than the previous one, which you can refer to after reviewing the previous source.

- Search Engine Watch:
This resource is great for optimizing video content and can be used to get high rankings.

- Search Engine Land:
This blog is one of the great resources in the field of SEO.

Last word:
Briefly, the big sites have put a lot of effort into getting to where they are now, in this article we have mentioned some ways to compete with such sites. If you want to follow the principles to reach high rankings, you can use the resources that are related to SEO to go through all the steps in a principled way.

Source:https://www.dotnek.com/Blog/Web/how-to-compete-with-big-sites-in-seo

When you search for a phrase on Google you come across Wikipedia, which is one of the top searching results, now you may be wondering how Wikipedia has managed to get high rankings in search engines , which we will mention its details in this article.

Before stating the reasons why Wikipedia has high ranking in search engines, it is necessary to get acquainted with Wikipedia.

What is Wikipedia?
Wikipedia was founded on January 15, 2001, by Jimmy Wales and Larry Sanger. This online encyclopedia was available to the public for free and created a suitable platform for accessing to comprehensive and complete information as the Internet spread.

In fact, it is a kind of website in which its content can be displayed and edited by the users of that website. Wikipedia allows a group of people to share their information easily and view information shared by others, as well as the ability to modify them whether they own it or not. In other words, Wikipedia is an encyclopedia which is a collection of summary articles to cover information about all sciences and topics.

Wikipedia's subcategories:
- Wikibooks:
Wikibooks is a place for users to share their content and educational books.

- Wikidata:
Wikidata is a subdivision of Wikipedia which its main purpose is to help other subdivisions of Wikipedia improve the planning and coordination of existing projects on Wikipedia.

- Wikiversity:
Wikiversity is a place where projects and lessons are learned.
In fact, existing content is written and published by any user.

- Wikisource:
Wikisource is actually an online library that contains all the historical documents, reference books and translations into other languages.

- Wikivoyage:
Wikivoyage is a free online travel guide including travel destinations and travel topics written and published by volunteer authors.

- Wikinews:
Wikinews is a free news resource where users can submit and publish all kinds of news, from political and economic to social.

- Wikiqoute:
Wikiqoute is a place to publish quotes from celebrities.

- Wikispecies:
Wikispecies is a place where all the information about living things and its classifications is published and includes all plant and animal species.

- Wiktionary:
Wiktionary is actually a free dictionary.

- Wikimedia Commons:
Wikimedia Commons contains a collection of videos, audio files, and images that are shared by users and are accessible to all Internet users. All the thing we have mentioned are sub-categories of Wikipedia.

You are familiar with Wikipedia so far, now it's time to mention the reasons why Wikipedia is high in the search engine.

Reasons for high Wikipedia ranking in search engine:
1. Quality, deep and unique content:
One of the most important issues for search engines is the content of websites, which should include important factors such as their uniqueness, quality and depth, all of which is being analyzed by Google bots to rank the site. Wikipedia has published unique content related to all topics, which has caused many users to trust it, this factor is the cause of sending signals of having high quality to Google bots, which is one of the reasons why this site has a high ranking for most of the topics in search engines.

2. Accurate targeting of keywords:
Another factor that has a huge impact on getting a high ranking on the search engine results page is the correct and principled use of keywords that Wikipedia has done it correctly and each page of this site separately contains keywords related to a particular topic.

3. Including many backlinks:
When many sites link to a site and this is being repeated regularly, Google crawlers receive signals that the site is of a high quality, which over time causes the site to become a reference. Wikipedia has this positive point due to the fact that today many sites link to Wikipedia in their content, and this has led Wikipedia to become a credible source.

4. Strong domain:
There are not many sites that have a strong domain, while Wikipedia is a site with a strong domain that distinguishes it from other sites.

5. High internal linking:
As you know, links have a great impact on the optimization of a website . Wikipedia, in addition to becoming a credible source by linking to other sites, also benefits from internal linking, and causes the user to visit other pages of the site through it, as a result, it affects two factors including dwell time and bounce rate, which ultimately causes this site to get high ranking in the search engine results page.

6. Continuous updates:
As you know, Wikipedia is a site that any user can write and edit its information by creating an account which is why unlike many sites that contain fixed content which does not change, its content is constantly updated.

Constant updating of Wikipedia has made it possible to visit this site in relation to any new topic and also all the content in it is up to date, which has caused it to have profits compared to other competitors.

Wikipedia ranking in the future:
Given the ranking that Wikipedia has maintained over a long period of time, despite the constant changes that Google algorithms have, and also has a high ranking in most keywords on the search results page, so it seems that in the future it can maintain its ranking. Of course, there is also the possibility of a decrease in its ranking in the future, if Google's algorithms pay more attention to bounce rates and user experience.

Does linking Wikipedia to other sites increase site rankings?
As we mentioned, Wikipedia uses external linking to optimize the site as much as possible and puts all its efforts into using relevant links in its content, but the question that you may have is how effective is external linking in linked website SEO?

All backlinks on Wikipedia are of the nofollow type, which have no positive effect on the linked site and only causes the branding and also displaying of another website link to the user, in other words, it has the least possible impact on the SEO of the linked site.

How can we compete with Wikipedia?
Simply put, it's impossible to compete with Wikipedia, because this site ranks high for most of the keywords on the Google results page among thousands of them. But in spite of all this points we have mentioned, we can try and focus more on all the things that Wikipedia uses for optimizing, so that we can compete with it in a number of words.

In the continuation we are going to introduce you some ways that a website owner can take into consideration to create a website which is good enough to compete with Wikipedia and other sites.

Observe the following points on your site:
- Every content that you produce on your site, should be able to answer the users’ questions better and more completely than competitors' sites, so that over time, your site will be known for all users, and they will introduce that website to their friends, which will automatically increase the ranking of your site .

- Before producing any content, do all the necessary research properly and get help from reputable sites, so that you can produce a complete and comprehensive quality content. The point is that the resources you mention in your site should be the one which make user trust and be sure of its credibility, so that users can publish your site content safely.

Do your best to expand the topics you cover, so that you can compete with Wikipedia by producing long form content on a wide range of topics.

- Check all image tags and make sure they are correct, because as you can see on Wikipedia, all images in it have full descriptions and have keywords or related words.

- Write your content simply and consider meeting the needs of users as your first goal, so that by achieving this goal, you can be more successful and gain a high ranking in search engines .

Last word:
In general, in this article, we mentioned the reasons for the high ranking of Wikipedia, and if we pay more attention to these reasons, they can be used to promote other websites, so that they can be as successful as Wikipedia.

Source:https://www.dotnek.com/Blog/Web/reasons-why-wikipedia-is-high-in-search-engin

Youtube:https://youtu.be/0Vlwm1nO-GE

If you are familiar with SEO, you know for sure that this field is so widespread and even if we write thousands of articles about it, there are still topics that need to be mentioned, so we can say that SEO has a world of contents and topics, if you take it serious you can access to financial source. Optimizing a website is so important, so that lots of website owners prefer to give the website optimization to professional SEO experts, after producing content to be more successful in this field. Each individual SEO topic has a specialist who work in that field and many other jobs, all of which are obtained through mastering in the world of SEO, and by doing so you can secure your financial future. In this article, we are going to mention some of the most lucrative items.

Ways to make money through SEO:
Optimize your old site:
You may have a site that you have underestimated its SEO and have not achieved the results you want through that site yet, it seems like it's time to optimize it which is a time-consuming and difficult task, but it is worth trying and has great results.

If you can optimize the site properly and eventually get a high ranking on the search results page, you will get a lot of visitors for your site and business, all of which means that you will achieve a high income, so as we mentioned, it’s worth the extra time and energy.

Providing SEO services to other sites:
As we mentioned, there are many sites whose owners do not have enough time, so they get help from SEO experts to optimize their websites , as a result you can provide SEO services to them if you are an SEO expert.

In fact, SEO services are a set of activities that are done inside or outside the website to place a website keyword on the first page of the search engine and maintain this ranking over time. In fact, as long as the Internet and content production and sites exist, this process also exists, and SEO experts have an infinite source of income.

Some of the SEO experts’ activities:
- Strategic design for SEO and monetization of the site
- Optimize the site as much as possible through correct and principled link building
- Improve site loading speed
- Analyze the site to help with its improvement by removing the negative points
- Creating link building campaigns
- Continuous updating of site content to keep ahead of your competitors in this competition
- Paying attention to the changes in search engine algorithms and adapting the site to these algorithms
- Interacting with users and creating easy communication ways to communicate with site owners
- ....

These are some of the SEO services that we will discuss in more detail below.

1. Optimizing the site as much as possible through correct and principled link building:
In general, there are two types of linking, which include internal and external linking , in which it is necessary to follow the tips and optimize the site as much as possible, in other words, if the link is of a high quality, it will affect website ranking more positively.

As an SEO expert in this field, you can create links for other sites and receive money from them, the important point in this section is that link building is very specialized and if it is not done properly, it may cause serious damage to the site.

2. Improve site speed:
Nowadays, one of the most important issues is the speed of the website that an SEO expert should perform basic ways to increase the speed of the website, so that it will be more noticed by users and ultimately by Google.

One of the things that has a great effect on improving the speed of the site is the optimization of site images , which a professional SEO expert has of expertise in this field. By optimizing all the items of a website, its loading speed will increase, and it helps you with creating a positive user experience. In addition to optimizing images, there are other ways to achieve this goal that SEO experts have to do them all together to achieve success.

3. Paying attention to changes in search engine algorithms and adapting the site to these algorithms:
As you know, Google is constantly updating its algorithms, so that it can quickly check the quality of a site and determine its ranking, so the important task of an SEO expert is to have control over all Google algorithms to improve the quality of website according to the factors which are taken into consideration by these algorithms.

4. Analyze the site to help with its improvement by removing the negative points:
Another thing that can be done to earn significant revenue in SEO is site analysis, there are various tools that all help us in site analysis, including ahrefs and moz. By analyzing a site, an SEO expert realizes the strengths and weaknesses of the site and solves the problems of it, such as coding problems and etc, and focuses more on the strengths to improve website quality. Also, by analyzing the site, SEO can conclude which keywords generate more traffic for the site and use them in this regard.

5. SEO consulting and training:
Another way to earn money through SEO is SEO consulting and training, due to the high غير مجاز مي باشدt of SEO service for website optimization and this profession’s income, nowadays many people are trying to learn it, and they will pay a lot of money to achieve their goal.

According to this content, you can achieve high incomes by educating people who want to learn SEO, on the other hand, you can produce and publish videos in the form of complete SEO training and earn a lot of money easily .

6. Making money from SEO through webmaster:
Another way to make money in SEO is through webmasters, a webmaster is someone who is responsible for the processes of a website and also has the ability to monetize from the website.

One of the main specialties that a webmaster needs to have is complete mastery of SEO in order to earn more money for the site. In addition to SEO expertise, a webmaster should be specialized in site creation and its design, turning site visitors into interested users, internet marketing, email marketing, launching advertising campaigns.

7. SEO copywriting:
Another way to make money through SEO is SEO copywriting. Simply put, it means that you can write content in any field that ranks in Google and attracts a lot of visitors, in fact, SEO is a lucrative job, and if we have enough expertise in this field, we can make a lot of money through it.

8. Affiliate Marketing:
If you are specialized in SEO, you can make a lot of money doing affiliate marketing, now you may be wondering what is affiliate marketing, which we will discuss in the following. Simply put, you set up a site and sell the products through it and receive profits from them.

If you have enough mastery in the field of SEO, you can increase the website ranking and gain more revenue by having a high number of visitors to your site. The secret to success in this type of system is to be ranked high on the Google results page. If you have high ranking on Google, lots of users enter the site daily and buy products through your website, as a result, you will get a lot of profit from it.

9. Doing local SEO:
Definitely there are lots of local jobs around you where you can help them with the increase of their sales, and make money for yourself. In other words, local business owners don’t know how to do SEO, but almost all of them can definitely benefit from SEO and gain more revenue.

Last word:
SEO is so important, and it can be very profitable for experts of this profession. In this article, we have mentioned a number of ways to earn money through SEO , and there are still other ways that can be done only with expertise in SEO, so take SEO learning seriously.

Source:https://www.dotnek.com/Blog/Web/earn-money-through-seo

WordPress is a site content management system through which you can design a variety of sites. WordPress is the most widely used content management system in the world, which has a large number of plugins, each of which has different features and provides different functions to users.

After installing WordPress on the host, it's time to add content to it. Usually one of the most common questions all users may have, is that, should I use pages for creating content or use posts instead? And what is the difference between these two?
Usually other questions such as when should I use posts? When should I use pages? May also come to the user’s mind.

What are post on WordPress?
Posts are content from WordPress that has a release date and this date can be seen in the posts. Also, the important point about posts is that all posts on WordPress are listed in order of time of its publication from new to the old one on WordPress, and the author's name is also mentioned in WordPress posts .

It should be noted that all old posts are archived based on the time of their publication, you can also categorize all this type of content.
You are also able to publish posts on social networks such as Facebook, Instagram , LinkedIn and etc., through existing plugins so that more users can see your posts. In the following, you will learn how to add posts to WordPress content.

How to add a post on WordPress?
Now that you are familiar with the general concept of the post, and we have explained its features to you, now you may be wondering how can I add the post on WordPress , which we will answer in the following. To add posts as well as editing them you have to go to the dashboard on WordPress and then click on the post you want to add.
On WordPress, users and visitors can get the latest post updates via Really Simple Syndication, which stands for RSS. In fact, RSS is a kind of web feed that allows visitors to receive regular updates from their favorite site.
It should be noted that via RSS feed, emails can be sent to users simultaneously, through which you can use them to show the latest updates made on your site and other news. In WordPress posts, it is possible to make comments, which may be positive or negative, and also users can send their comments on a specific topic.

Of course, sometimes you do not want users to be able to post comments on a topic and post, so you can easily go to settings, and turn off the comments, especially in relation to older posts. Now that you are familiar with the way to add posts on WordPress, it is better to get acquainted with WordPress pages , and then we will mention the difference between these two.

What are Pages on WordPress?
Pages on WordPress are used to record static content that does not need to be changed. For example, pages related to site history, basic site information and etc., are fixed and do not need to be constantly updated, however, if your contact information or location changes, this is possible for you to edit these sections and update your information.
Unlike posts where the release date was recorded, no dates are mentioned on the pages, and they are not seen in the RSS feed.

How to add and manage a page on WordPress:
To manage and also add pages on WordPress, you have to refer to the WordPress dashboard like adding a post, with the difference that for adding a post, you should click on the post after entering the WordPress dashboard, but to add pages, you have to go to WordPress and after entering click on the page’s option.
In addition to the fact that the pages do not have a publication date, it should be noted that the publish button on social networks is not also seen on the pages and users can not share the pages, although you may not need to share the information on the pages.
Another point is that the pages do not have a section for posting user comments by default, but you can go to the settings section and enable the ability for users to submit comments.

In WordPress pages, it is possible to create a display template that includes the page and subpage, another feature of pages on WordPress is that these pages have themes by default that you can choose the one you like. Now it's time to express the difference between the post pages.

The Differences between pages and posts on WordPress:
In the description section of the pages on WordPress, we have mentioned some of the differences between these two, but in this section, we will compare them in more detail.

- WordPress posts have a time and date of publication, but WordPress pages do not have it, and there is no time limit in this type of content.

- Posts can be viewed in the Really Simple Syndication feed which gives information about the latest updates, but pages cannot be viewed in this feed.

- Posts can be published on social networks, but there is no opportunity to publish pages on social networks, and of course there is no need to publish this type of information.

- The author's name is placed in the posts, while there is no author name in the pages.
- The way of organizing posts and pages on WordPress is different, and it is in such a way that in organizing posts you can divide them into different and specific categories based on the time of publication, but in pages it is hierarchical and is divided into subcategories.
We have briefly stated the differences between the post and the page, but it should be noted that despite the differences between these two, there are some similarities that we will discuss below.

Similarity of pages and posts on WordPress:
- The most important similarity between pages and posts on WordPress is that both are used to publish content, and any type of content can be published through each item.

- According to the features that WordPress provides for you as a site designer , you can use the pages and posts to produce the site and get help from each one differently according to the situation.

Which one is better for website optimization:
- One of the factors that has a huge impact on a website ranking is the constant updating of content, which posts are constantly updated by site owners due to containing the date of publication and updating ability, while pages may never be edited.

- Posting comments in the posts will cause more users to interact with each other and also with the site owners, which will allow the user to get a positive user experience.

- Another factor that is very important in SEO of a site is the use of social networks, which in posts due to having a button to share it on social networks, this site optimization is better and users can share it on social networks such as Facebook , Instagram, etc., if they find a post interesting which has a positive effect on improving the website ranking.

In general, posts can have a positive effect on the SEO of a website, and depending on the type of content you want to produce, you must choose the one you prefer better.

Tips related to post and page:
- While producing content, you can use posts and pages as much as you want, and there are no limits for number of uses.

- If you want to turn a post into a page after a while, or vice versa, you can get help from WordPress plugins and make the necessary changes.

Last word:
In general, in order to manage the site better and use the tabs and posts correctly, it is necessary to be familiar with the differences between them, so that you can use each in the right direction. We tried our best in this article to mention the posts and pages and also express the differences between them. Now you can decide which one to choose by being aware of their pros and cons, and depending on the type of content, so that you can achieve success with the right choice.

Source:https://www.dotnek.com/Blog/Web/a-few-differences-between-pages-and-posts-on

Youtube:https://youtu.be/HmR_L-uaDkg

When users search for a topic on the Internet, most of them do not even scroll to the bottom of the page and just enter the website which are placed at the top of Google search and try to find their answer among them, which makes website owner to be concerned about being on the first page of Google search engine as well as getting high rankings on this page, so that they should try to try all the needed strategies to increase the ranking of their website .

When a small site is created , site owners often find it impossible to rank on the first page, but if they know the basics and principles as well as having patience and trying hard, they can achieve that impossible goal and rank on the first page of Google, and they can even be one of the top ranking websites on that page.

In fact, there are different techniques that you can implement which by continuing to do them you can maintain your ranking and get high traffic to your website , in this article these we will mention these techniques should be dons not only on your site but also on every page of it.

The ways to get on the first page of Google:
1- Specify your target keywords:
If you do this correctly, you will see its impact on your site ranking and the effect it has on the amount of traffic to your site. To identify target keywords, you need to think about what words users type to access your services and products, and generally, the way they ask questions to get their answers.

Long-tail-keywords have a great impact on increasing the site ranking, because if you use this type of keywords, it is easier to guess what the user types in the search section to meet their needs, and through this type of words you can attract more visitors to the site.

2- Choose the correct domain name:
The domain name of a site should be chosen in a way that it can clearly state the content of the site with the appropriate keywords in it. Another thing to keep in mind about domain names is to choose them in a way that stays in the mind of the audience, and it is recommended to use short domain names, one of the things you can use in your domain name is to enter its synonyms in other languages in the domain, so that you can attract more users in different languages.

3- Aim for user satisfaction:
In the past, many sites tried to increase their ranking by using too many keywords, which caused the creation of short and poor quality content, after which Google introduced algorithms that penalized such sites, as a result they changed their strategies.

Nowadays, in order to be able to move to the first page of Google, you must think about the satisfaction of users before you think about your website ranking , and by producing long form, quality and appropriate content, you can provide a good user experience for them while using the site which makes them spend a lot of time on your site, and this is one of the main reasons which help your site move to the first page of Google.

4- Speed up your site:
One of the most important factors that leads to a website transfer to the first page of Google is the speed of that site, the user is looking for answers to their questions and cannot wait too much for your site to load, and if after a few seconds, your site does not load, they will leave your site immediately and search again in another website which has higher loading speed.

It causes you to lose your users and move to the lowest rankings, there are different ways to speed up a site, one of which is to optimize existing images, which has a huge impact on the speed of a site.

5- Meta description:
One of the most important factors that attract users to the site is the meta description section that can be seen under the site title on the search results page, if the meta description reflects the topic of the site and uses appropriate keywords with high traffic volume, then it can attract users.

6- Enter your location:
One of the strategies that will make you go to the first page of Google, is to enter your geographical location, so that Google will show your site as a result of the search “near me” and thus you can attract many users to your site through this way.

7- Optimize your site to run on mobile:
these days too many users prefer doing online tasks by smartphones rather than desktop, which means you need to optimize your site, so that the user can easily use it through a mobile device, this optimization can include various items such as, suitable design for mobile, readability of content, image size and etc., all of which eventually cause the site to be moved to the first page of Google.

8- Get links from quality sites:
Of course, if you are a little familiar with site optimization , you know that backlinks have a great impact on getting the site to the first page of Google, and also algorithms such as page rank have been created by Google that considers each link as a vote, so that the more inbound links to a site, the higher the value of the site from Google’s point of view.

9- Internal links:
As you know, internal links cause the user to move from one page of your site to another, therefore, it increases the user's retention time on the site, one of the most important features that internal links provide to users is making it easier for the user to have access to all pages of your site.

10- Produce more content:
As you enter the world of Internet and Google, you will face many competitors, in order to win this competition and move your site to the first page of Google , you must increase the amount of content production for your site, so that you can add more keywords to it.

11- Continuous site updates:
The world is constantly changing and in order not to fall behind others, you should regularly update your site, so that you can meet the needs of the site users and get more traffic to your website .

12- Site title:
In general, you should know that it is the first thing that the user sees and according to that he/she decides whether to click on it or not, the title of the site should encourage the user to click on the site, and another point is that the content of the site should be related to the title, so that the user does not encounter irrelevant content after clicking on the site, because if that happens the site bounce rate increases and the site cannot get a high ranking .

13- Increase user interaction:
Placing boxes on the site through which users can write their opinions and suggestions can help you a lot with increasing the quality of your website, one of the positive aspects of these boxes is to get more user satisfaction, because when users come to the conclusion that your goal is to satisfy them, and you are trying your best in this way, you will get a positive user experience, in addition, expressing criticisms and suggestions by users helps your progress, thus you can see the increase of your ranking day by day.

In addition to all these ways mentioned, there are other ones which you must implement to achieve your goal and increase your ranking. Now you may be wondering how important is getting to the first page of Google, it has lots of advantages such as click-through rate, fast discovery of your site by real customers, earning more traffic and etc., which are only some of them.

Last word:
Reaching the first page of Google will lead to successes. In this article, we have explained some of these ways for you, but the important point is that after reaching it, you should try harder to be able to maintain your position.

Source:https://www.dotnek.com/Blog/Web/the-way-to-get-on-the-first-page-of-google

Youtube:https://youtu.be/quU7o48U53U

To ensure the success of a business, however small, it is necessary to design a site at the beginning and then follow all the principles of SEO in it properly, so that the business achieves the desired result and achieve the success no matter how small it is. Keyword optimization in small websites is of a great importance, which we will discuss in this article, but before that, you need to know about designing small websites.

How to design small websites?
Small websites, especially the ones that have online sales of products and services, are widely used today and a large number of people make their purchases online, even small businesses should have a website to give users the opportunity to get acquainted with the products of that site and meet their needs.

To get more views on small websites, you need to do activities that will help you get more views than other competitors. First, you need to design a site that can really support your business goals and gives the information you need to users, so that they can use all the services on your site easily.

1. Provide the necessary information to upload on your site:
At first, your site should give the user information about the field of your website activity and services, and the user can easily decide whether he/she needs your services or not.

2. Put the basic information of your site in all pages of it:
Information such as contact, email, social media links and location is very important and increases the credibility of the site.

3. Providing necessary and comprehensive explanations:
The user should be able to get the answers of their questions, so be careful and thoughtful enough to provide explanations.

4. Designing boxes to display other users' comments:
After entering small sites, a large number of people scroll to the bottom of the page to view the comments section and if they see a lot of negative comments about the site they will leave it. It should also be noted that these boxes can help us to provide the next products and services better.

5. Take social media links seriously:
Social networks have a lot of visits these days, and our suggestion (as we stated in the basic information of the site), is that you must put the social network link next to the contact and other information, it is also necessary to put a share button on social networks next to your services and products, so that users can share a service with other users if they are interested in.

6. Get help from CMS:
CMS allows you to build, modify and manage your small site without the need for coding knowledge.

7. Choose the right host and domain:
The domain on a site should be chosen in such a way that it can easily show the user what the site is about with the keywords used in it.
Also, to control the site better, you must make the right choices, such as choosing the right host, so that you will have control over your site.

8. Website design:
After doing all this, now it is time to design your site , to do this, you can use the free tutorials available or the attractive designs which are on the Internet. After designing a site, however small, we have to optimize it. In this part of the article, our goal is to mention the keyword optimization for small sites .

Why keywords are so important:
Keywords cause us to understand the topics that users are interested in and attract more users to your site through them and be able to offer our products and services to more users.
Also, following all the principles in site optimization by using keywords that users do not tend to use, will not make you successful for us, so you need to identify keywords that have a high traffic volume and use them for site optimization.

How to SEO small websites in keywords?
Small websites have differences with large ones, and these differences cause SEO keywords to be a little different in them, which we will discuss in this regard in the following.

- Fewer competitors for small websites:
Small websites have fewer competitors, which is an advantage for site owners. If you are building a small site , you do not need to compete for some keywords with large websites.

But you should pay attention to the fact that due to the small number of users who may visit your site, you must have a high ranking, so that more users will visit to your site, which is not too difficult to get a high ranking in these types of websites.

- Exact statistics cannot be accessed through Google tools:
When a website and business is small, as a result the search volume for keywords is very low, so that SEO and Google tools cannot be used accurately and all the data that these tools provide you in relation to small sites is estimated. Google tools like Google Trends allow us to observe and examine the search process of different words in Google search engine and through this data we can select the best keywords with high traffic volume.

In general, the data obtained from these types of tools in small businesses have a lot of errors and cannot be trusted. So as a small site owner, you cannot use this type of tool, and you should try other ways to optimize your site keywords , which we will discuss below.

- Expand your topics:
When you have lack of keywords, it is better to expand your topics and pay attention to them along with the main topics of your site, and also introduce the main services and products of your small site, so that you can finally get more keywords that have a high traffic volume and attract more visitors to your site.

- Choosing keywords for small websites:
Research on keyword selection is so important in the field of optimizing a website , and you need to put yourself in users’ shoes and the possible questions which may come to users’ mind and make him/her visit your website and male a list of these questions which will help you a lot in the field of website optimization.
Once you've made the list, it's time to find your target keywords in the list and use them as a tool to get a high ranking on the Google results page. Small sites will usually face a decrease in their ranking over time, so it requires a lot of time and energy to reach high ranking and maintain the position which is an important point that should be taken into consideration.
So far in this article we have been trying to mention the ways of doing SEO keyword in small websites , but it should be noted that generally to optimize small websites, the uغير مجاز مي باشدe of Backlinks is of a great importance, in fact external links, especially those links that you have obtained from reputable and well-known sites can greatly help you to get a high ranking on the search engine results page and help you reach greater success in your small business.

Generally, even if you have received a very small number of external links from quality and reputable sites for some keywords of your website, it is considered as a positive point for your website and help you reach high rankings.
In general, in addition to backlinks to be successful in your small site, you must also pay attention to the content, because given that the search volume of your keywords is small, you should use other ways to introduce your brand, for example, focus on expanding the content of the site and other sections to optimize it and increase the positive user experience of all users by constantly updating your services.

Last word:
Briefly, it can be a bit difficult for small website owners to optimize keywords in it, and in this way, due to the fact that the available tools cannot be used to identify keywords effectively, and we suggest you try other possible methods to optimize your small site .

Source:https://www.dotnek.com/Blog/Web/how-to-seo-small-websites-in-keywords

Youtube:https://youtu.be/ewqRQqKtZbk

A newly established site always has many challenges in influencing and attracting users, such websites must quickly affect users and do everything as soon as possible before they run out of the budget allocated to this field. According to the documents, attracting more users and visitors is one of the first goals of all website owners, and they put all their efforts in the beginning of the path. Despite all this, SEO can help site owners and businesses attract more visitors at a lower غير مجاز مي باشدt, and all newly established sites tend to use low غير مجاز مي باشدt SEO ways.

It should be noted that SEO for newly established sites has a clear difference compared to regular SEO, this difference is in the financial resources of these two types that are different from each other, and certainly newly established sites have low and limited financial resource, they should follow all the principles to optimize their site as soon as possible with using this limited budget to be considered by the search engine and its algorithms. We tried our best in this article to express important points related to SEO for newly established sites , which we will discuss in the following.

First, we need to get a general idea of Google's expectations of websites and the features that search engines are paying attention to. Here are some questions which may come to your mind: What features do search engines look for in a site? What do search engines exactly want?

As we have mentioned before, Google does not care about your field of business or your marketing goals search engines have their own program, and when it comes to SEO it's all about giving great ranking to pages that offer the following points:

- Easy access to your site:
Of course, first, search engines should be able to access the website which you have created, then it's time to check other features and ranking websites.

-Quality of produced content:
If your goal is only to produce long form and low quality content you are in a wrong way, and you should reconsider your goal, because the most important feature of a site that a search engine reviews and analyzes, is the quality of its content that should be high enough to help the user meet his/her needs.

- Suitable communication channels between the user and site owners:
One of the other features that a site must have is the necessity of creating appropriate communication channels in order to interact, so that the user can share their opinions about the website that may be positive or negative. The site owner should get help from these opinions in order to optimize the site better and eliminate all the negative points of the website.
The user may also encounter a problem while using the site, which through these communication channels can express their problem quickly to the site owners and get the desired response.

- Creating a positive user experience:
The experience that users gain from using your site is of a great importance to search engines, search engines analyze all user behaviors to understand what user experience they have gained.

- Observance of SEO principles:
Following the principles of SEO will make it easier for users and search engines to understand all the pages as well as website, which will ultimately lead to an impact on getting a high ranking in search engine results page.

Tips for newly established sites SEO:
1. Choosing the right host and domain:
One of the first steps that should be taken to produce a site is to choose the right host, which has a great impact on improving the loading speed of the site, and as you know, the loading speed of a website is very effective in ranking, and this speed is largely dependent on quality of your hosting service. The host you choose should also be suitable for the website’s future, due to the fact that the features which you are going to add to your website may not be supported by the selected host in the future, in which case you will definitely face a lot of problems.

The domain of a site is also so important, and we suggest you to be careful in choosing your domain and choose a suitable and effective one for the new website SEO. In fact, the domain name you choose should match the field of your business and your brand name which clearly shows the field of your business to users. The domain name of your choice should be something that sticks in users’ mind to be remembered easily, it should be unique and attractive. You can start looking for successful sites and get ideas from the domain name of them, and then it’s time to choose an attractive domain name for your site.

In general, the domain name is considered by search engines and according to it, they come to the conclusion about what your website is related to, so newly established sites must be very careful in choosing the right host and domain to be rank higher in the Google search engine results page.

2. Proper and correct coding:
One of the factors that is important for optimizing newly established sites as soon as possible is correct and principled coding that ready-made WordPress templates can be used in this way, in which case you do not need to do coding by yourself, and you can use this tool to make it easier.

In addition, WordPress plugins will help you a lot to achieve your goal, some of these plugins are free and correspond to your low budget.

3. Create a good site map:
In general, a sitemap is a file that contains information about the content of pages, photos and other important information of the site and the relationship between them that all search engines such as Google use this file to examine the website with more awareness.

Based on this information, you know that a sitemap has a great impact on ranking a site better and faster, and helps Google index the site as quickly as possible, so take the sitemap seriously for the newly established site, so that you can get the desired result.

4. Website design:
The design of a site is so importance in optimizing it and this design should be in a way that it can be run on desktops and mobile devices, so that the user will gain a good user experience by observing this design, as a result of some signals which show the high quality of the website will be sent to search engines which will affect the ranking of a newly established site.

5. Quality content:
Before establishing a site, we must do the necessary research on the content of it and produce a content which are interesting and make the user stay on our website for a long time to read that attractive content which increases the dwell time for newly established sites.

In general, the content of a site should meet all the needs that a user is looking for, so that even with a limited budget you can reach high rankings.

6. Select the page title and page URL correctly:
The page title and page URL are of a great importance, so that they should be chosen carefully, they must contain main keywords, and they have to be easy to read, so that the user will gain a good experience of using it.

7. Site analysis using SEO tools:
After you have applied the principles of SEO correctly, analyze your website to see the strengths and weaknesses of it, in this way you can use the free tools that are available to help you. This analysis allows you to be ahead of your competitors and despite the fact that your site is newly established, you can have a good performance.

8. Be up to date:
Nowadays, progress in all fields is being done as fast as possible, so in order to be able to get a good ranking, you must update your knowledge as well as your site in order to achieve the desired result.

Last word:
A newly established site has a long way to go to achieve its goals, in this article we tried to state the important points for newly established sites SEO that help website owners to be successful with limited budget and get high rankings in the search engine results page.

Source:https://www.dotnek.com/Blog/Web/a-few-seo-tips-for-startup-sites

Youtube:https://youtu.be/noOvriGS8q4