development

If you build a website , the essential thing you have to keep in mind is customer ease. You have to take care of even minor details and add something to the website that makes it more user-friendly and responsive. Adding breadcrumbs , don’t worry. We will help you add breadcrumbs to your website and make navigation around the website easy. Without delaying any further, let’s get into it.

How to add breadcrumbs to the website?
We know that it will be looking difficult for the people who haven’t added it yet to their website, but it is quite easy to install. You could add it to your website if you developed and manage your website in WordPress . You will need the Yoast SEO plugin to add breadcrumbs to your website. If you have the Yoast SEO plugin already installed in your WordPress , you can directly install breadcrumbs on your website. But if you haven’t downloaded the Yoast SEO plugin yet, follow the following instructions to install breadcrumbs on your WordPress.

Downloading Yoast SEO plugin:
- First of all, you have to go to your WordPress dashboard, and there you have to go to the “plugins” option.
- In the plugin option, you have to select “Add New. And then, in the search bar, you have to type “Yoast SEO,” and you will see the plugin appearing in the search results.
- Click on the icon to activate the plugin.

Adding breadcrumbs:
The next step is to add a code in the themes files to add breadcrumbs . The one thing that is important to mention here is that you can add breadcrumbs to any of the themes in WordPress . You can add the breadcrumbs code snippet to your single.php to add breadcrumbs on all posts, to your pages.php file to add breadcrumbs to all pages header.php to add breadcrumbs to the whole site.

- First of all, you have to copy the file that you want to add your breadcrumbs code snippet in. You have to open it in any code editor.
- Then you have to add the breadcrumbs code snippet at the end of the header file. The code that you have to add is given below.

- After adding this code to the header file, now you have to activate it. for this, you have to go to your WordPress dashboard then you have to follow
- SEO >> appearances>> breadcrumbs
In the breadcrumbs setting menu, you have to enable it by toggling the option.

Ta-dah..! Breadcrumbs are now added to your website, and you can check it by opening your site in a new window and navigate through it. You will see that an inline track of the links or pages will be shown at the screen's top.

Source:https://www.dotnek.com/Blog/Web/add-breadcrumb-to-your-website

If you are familiar with the digital genius, then you will be familiar with the name of Neil Patel . To learn more about the guy, you can check out Neil’s blog. He was born in the UK. Neil Patel is a 31-year-old digital marketing entrepreneur. He has founded Hello Bar and Crazy Egg while previously selling and forming several other successful organizations, including Quick sprout. His net worth is between seven to ten million US dollars, and the entire world knows him as a successful digital marketer. On his consultancy blog, he tends to share his knowledge with a huge fan-base. Few people know how to chase their targets and dreams with great determination and consistency. All these things are important to make an ordinary person an icon of the industry.

But, all these things and especially his success, have not happened in a blink of any eye. His success is not an overnight task because it is not an easy journey. He belonged to a middle-class family but surrounded himself the influential people with positive energy.

About Neil Patel’s Struggle
At 15, Neil began to sell burned CDs and movies to students for 2-5 dollars per CD during his freshman year in high school. Afterward, he started to sell hacked satellite TV cards and boxes to class fellows and their parents. In this way, he made a few thousand dollars in profit. At the age of 15, Neil started doing a job in Knotts Berry Farm; it is involved taking care of vomit, cleaning restrooms, and picking up trash. After that, Neil got a job at Quality systems, who paid a few hundred dollars in commission per sale of ******by vacuums. He joined people by visiting their homes and convincing them to clean their carpets free of غير مجاز مي باشدt. He sold a vacuum cleaner afterward for 1600$.

He decided to learn internet marketing, , and he locked in Elpac Electronics as his first marketing consulting client at $ 3,500 per month. He established ACS Advantage consulting services in partnership. He got several clients from the son of an Elpac owner who was running an ad agency.

He suffered a loss of about one million dollars when he established Vision Web Hosting . He then co-founded Crazy Egg with a partner and continued running his consultancy business. He launched his business of software application. In the Wall Street Journal, he has declared a top influencer online. In 2007, he launched his Quick support blog and got fame with it. He continued to focus on his business and blogs as well as his consultancy business successfully.

There is no end to this success story. He has started recently recording Facebook live Q and A sessions that have resulted in a huge amount of lead signups and consumer engagement for his blog. He shares his content to assist his target audience in handling their everyday struggles and becoming better marketers.

Source:https://www.dotnek.com/Blog/Web/who-is-neil-patel-and-how-he-succeeded-in-bus

SEO and CEO are entirely different things as one is a title, and the other is a technique. CEO stands for Chief Executive Officer , and SEO stands for Search Engine Optimization.

Chief Executive Officer (CEO)
The CEO is the highest executive director of a company or organization and is responsible for the entire organization's overall success. The CEO has the highest authority to make the final decisions of the organization. The CEO's job varies and is dependent on the aim, product, goals of the organization, and their need to operate profitably. He has specific responsibilities depending on the needs of his organization.

Responsibilities of a CEO
The primary responsibilities of a CEO are listed as follows

- The CEO manages the company's overall performance and, depending on his decisions leading to success or failure.
- The CEO must interact with different company areas so that everyone is in tune with best business practices.
- CEO also defines the main tasks and objectives of the company, intending to improve the strategies that bring visibility and benefits to the company.
- The CEO makes the decisions about the company's finances, the objectives to be achieved, and the best direction to follow to obtain capital.
- CEO act as a representative of the company amid negotiations with co-founders, municipal institutions, and the public.
- CEO regulates the position or working environments of their subordinates.
- The CEO is also allowed to hire or fire people, which is a critical factor in the overall business environment, making it a good or a bad place to work.

Search Engine Optimization (SEO)
It is a list of functions designed to increase web resources in search results. The main goal of SEO services is to enhance site visibility for the search queries that match the resource pages' content. SEO purpose is to move a website to high positions in search engines like Google, Bing , and Yahoo, etc.,

Types of SEO
There are two types of SEO techniques .

1.White Hat SEO
White Hat SEO makes use of secure and legal techniques with long-lasting and effective results.

2.Black Hat SEO
Black Hat SEO uses insecure techniques, which most search engines do not allow in their policy, to increase rankings faster.

SEO benefits you in different ways. Some of them are listed as follows

- More qualified leads
- Better conversion opportunities
- Better credibility
- Greater brand awareness
- More sales
- Lasting ROI

SEO means search engine analysis, review, and implementation of changes to websites to optimize search engines. This means maximizing website traffic by improving page rankings in search engines. SEO consultants' goal is to drive targeted traffic to the website pages so that a specific portion of them later becomes buyers. To date, despite the large number of different web services, SEO is mainly popular as the most significant component of internet marketing. The modern SEO professional must solve problems and make the right decisions.

Now, you will not be confused between SEO and CEO as these two words have entirely different meanings.

Source:https://www.dotnek.com/Blog/Web/what-is-the-difference-between-seo-and-ceo

One of the newest tools to increase the ranking , is using CDN or Content Delivery Network . A correct implementation of CDN, can help you a lot because it improves your website quality and loading time, it also offers 100% availability and reduces server load. Today, businesses are moving online to display their offers, products, and service to a broader level. Industry research shows brand awareness metrics of the organization, business visibility achieved, number of customers reached, number of sales, and many more. These are relevant to the content depth on the website of the company.

What is CDN (Content Delivery Network)?
Content Delivery Network is a distributed platform of servers that minimizes delays in loading websites by decreasing the physical distance between the user and the server, they generally deliver pages, and web content from the mobile application or website to visitors more efficiently and quickly to visitors according to their geographical location. There are lots of networks around the world to reduce site traffic, and all of these networks connect the user to the nearest server in any geographical location. In fact, if you want to have users from all over the world, you should be able to exchange information between your server and users at high speed, so you have to use Content Delivery Network for this purpose because It helps the users globally view the same high-quality content without slowing loading times. CDNs have become a continual trend involving all cloud computing layers such as Google app engine, Amazon, PaaS, IaaS, and SaaS.

How does it work?
Servers are spread all over the world in different geographical locations, they are connected to each other in the form of a chain network, called pop. The way it works is that, when a user requests for content from a website, it connects him/her to the nearest server, called the Edge Server. In fact, Content Delivery Network is one of the rules-oriented ways that can increase site ranking and make a site more visible and attract more users.

What are the reasons for users to use CDN?
•Improve the loading speed of web pages

•Low غير مجاز مي باشدt of setup and use

•Increase content availability and redundancy

• Improve website security

What are the benefits of using a CDN?
CDN helps content providers to deliver a quality and fast web experience to all the users. It does not matter what the networks, device, browser, and location is. There are several benefits of CDN, such as: Content providers get more businesses and users stay more engaged, it provides intelligence, security, availability, and performance. Here are some other benefits of using a CDN:

• Increasing the loading speed of the website:
Nowadays, speed is the first priority in daily life and human beings try to do everything faster. Sometimes websites load slowly because of the server. The way it works is that your browser notifies your server to send data to your website for the site to load. If there is a problem with the server, it takes longer than usual. These interconnected networks, which are located in all geographical locations, increase the loading speed of pages and respond more quickly.

• Reducing the غير مجاز مي باشدt of purchasing bandwidth:
Every time a user visits your site, a number of answers must be received to him/her by your website. In this process, bandwidth is consumed, and it غير مجاز مي باشدts a fortune to purchase bandwidth for those who want to have a website. CDNs collect information and optimize them to reduce the amount of data that must be provided by your site server for each response, which causes reducing bandwidth and money consumption.

• Increase web security:
Website security is something that is done to protect the website against possible attacks. It is a time-consuming and important process. Furthermore, it is a very important issue because no one wants their website to be hacked. Having a website with high security is as vital as having your own one for online sales and monetization. Not having a high security website can be worse than having a low quality one. For example, low security can lead to breaches of customer information that can lead to conflicts, heavy fines and loss of site popularity. Cyber-attack has always been considered as a concern for site owners. Another benefit of using CDNs is reducing cyber-attacks and increasing web security. In fact, when your site information is on multiple servers, when someone wants to disable a website, he/she should almost do the same thing to all servers, which is very difficult, and, if one of the servers is disabled, another one will replace it. From the different locations and servers, it saves your site load. It means it does not only improve your site performance, but it is beneficial for SEO Multiple servers can help you prevent your website from crashing by distributing the several servers' load time.

• Users satisfaction:
One of the most important factors for the success of a site, is a positive user experience. You can make them feel satisfied in various ways, the best ones are optimizing the website and showing better performance in displaying content.

• Improves ranking on search engine:
Considering the benefits of the content delivery network that we have mentioned so far, CDN increases the quality and speed of the content that is given to the users and its stability, all of this will eventually increase the site ranking in search engine search results. It is an ultimate solution for search engine ranking as it increases efficient delivery and page speed, but it is not the only thing that requires to be done to enhance search ranking.
• Ensures each website’s version across the servers

• Locations are identical

• Handle duplicate content creation problems

• Always load relevant content because CDN purges the content.

• Reduce website failure:
Another benefit of the content delivery network is increasing the stability of a site and reducing the failure of it.

• Increase bandwidth:
Content delivery network increases the speed of the website by increasing the bandwidth and reducing the number of connections, so it brings the best results.

Easy installation:
The nature of the global CDN distribution, is minimizing the distance between users from different parts of the world and your website resources. In fact, instead of connecting the user to the main server of your website, the user will be connected to the nearest server in the nearest geographical location. As a result, the loading time is reduced for each individual user which is a tremendous achievement.

Impact of CDN on SEO:
Given the above, we know that CDN has a great positive effect on loading speed, and this is something that is important for every user, it also reduces the site failure, which increases user retention and ultimately leads you to a high ranking. It also provides security conditions to protect the site from being hacked, all of which have a positive impact on SEO . Besides producing great content, creating social signals, and building backlinks, speeding up your website is the right way to assist Google's rank and index your website quickly. Implementing a content delivery network is an easy and simple way to get high speed and improve your SEO. Moreover, it plays a vital role in making your website load quickly; it uses canonical headers and caching algorithms to combat duplicate content problems. It helps to increase the SEO of your web pages. The algorithm of Google ranking can penalize your site if they find duplicate content in different places.

Is CDN the same as web host?
The CDN is not the same as a web host and may not meet our web hosting needs, but it helps to cache content on the edge of the network, which increases the performance of your website. Some websites try to meet their performance needs with traditional hosting services, so they are replacing the CDN. By using cache to reduce hosting bandwidth, help prevent service interruptions, and increase security. CDN is also a good option for alleviating some major problems associated with traditional web hosting.

Last word:
Everyone is looking for different solutions to save the time. So, CDN is the choice of all users by providing the mentioned benefits, so using a CDN is a good suggestion for any expert. It is beneficial for the mobile application or website that can request multiple users at a time. It is also good for websites that contain complex websites, varying content types, and a lot of content from numerous geographical locations. Furthermore, it increases site load speed, which is the best factor to gain a high ranking on the search engine

Source:https://www.dotnek.com/Blog/Web/what-is-cdn-and-its-impact-on-seo

Have you ever tried to explore Google's homepage and try to know what it can do for you other than what it shows you? Do you know that Google's homepage can do a lot more than what it seems to do? We all know that Google is the best and the most used search engine in the world. That’s why we need to know about the tips and tricks and the hidden cool secrets of Google homepage so that we can use it more than we do it now. We are here to educate you about some home page secrets of Google browser to help you make your browsing experience even better than before. Without delaying any further, let’s have a look!

Google calculator:
Have you tried it yet? If not, you will be delighted to know that this very professional platform also provides you with a calculator to manage your calculations; if you want to see the magic, type “calculator” in the search bar and see it!

Ok, Google:
You might have seen a microphone sign in the Google search bar ; have you ever tried it? If no, then it’s the time to use for your searches. Google gives you a facility to do searches without touching your keyboard. All you have to do is press that microphone sin in your search bar and then say “ok Google” to initiate this feature on the Google homepage .

Google live webcams:
If you are seeking some enjoyment from Google, I would suggest you try Google live webcams . These are the footage of many areas through lice CCTV cameras. You can watch it anytime and enjoy it. All you have to do is search “live webcam” and then search for the “I am feeling lucky” button.

Google chrome secret game:
If you want Google to give you some entertainment, you should try the Google chrome secret game . Sometimes it happens that the internet goes off and you have no internet to play games online. You have to open Google chrome in that situation, and you will see the game on your screen. Play it, enjoy it, and deliver this trick to others so that they can also enjoy it!

Play “zerg rush.”
If you have an internet connection and don’t know how to pass the time, you can play “ Zerg Rush .” It is another exciting game provided by Google, and it can blow away your boredom. All you have to do is to type “Play Zerg Rush” and see the magic happens.

Askew:
If you want to blur and distort the search results in Google, you have to type “ Askew ” in the search bar, and you will see that all the search results get blurred.

Last words:
These are some of the best tricks of Google that you should try and enjoy. Although there are a lot many hidden secrets, the ones that we mentioned above will stun you. So, give them all a try and enjoy them!

Source:https://www.dotnek.com/Blog/Web/google-home-page-secrets

It can also help you manage your account without the need to visit a branch, so you can save your time, these reasons mentioned cause customer attraction, on the other hand, there are still some customers who prefer face to face banking. We are going to list Top 12 international banking apps on this text that helps you choose the one you need. As you know each of them has both advantages and disadvantages, we are going to tell you them summarized and let you decide that which one is useful for you

Top 12 international banking apps
1-Revolut:
A financial technology company that we are going to mention is named Revolut , it can attract almost 11 million customers because it has lots of advantages, it provides you a cheap way to transfer your money internationally without hidden fees; otherwise, this process will غير مجاز مي باشدt a fortune. You can also control your spending by using this app because it shoes you an alert by receiving notifications while spending money. As a disadvantage, it adds extra fees on weekends.

2-Transferwise:
Transferwise app , money transfer service lets you a cheap transfer like the former one, the price that you should pay for money transfer is obvious, and it lets you know the amount of that clearly. It has the option of sending an email containing the amount of money you have spent. It is also not complicated to use, it is legal and fast, it is more suitable for a small amount of international money transfer; otherwise, it will غير مجاز مي باشدt high fees for a larger amount of money.

3-Monese:
Monese app is one of the first online banking apps, it provides a unique ability that makes a difference from other ones which is providing the chance of creating an account from anywhere in the UK without the need of having a fixed UK address, phone number, email address and etc. This advantage makes creating an account easier in comparison with the others. It also has a good customer service as the ability of answering customers' questions in 12 different languages. A disadvantage of this company is not having a branch to solve some problems that needs to be solved by physical presence.

4-Bunq:
Bunq ,online company prepares easy installation because there is no need to fill a form or physical presence, and you should just download the app. It contains 6 languages, you can create numbers of accounts for each field so that you can manage the money you've spent in each one, separately. This app provides you a credit card that is more accurate than a debit card, and it can be used in a variety types of places. You have the chance to control your card as you can block your card if you don't have access to it.

5-Monzo:
Monzo app provides you a card that it can be used freely almost everywhere. You can live chat with their customer service team and solve your problem if needed. Another ability is that if you pay debit more than usual it will aware you for the future. This app can be used worldwide without extra fees, if you travel to another country it will notify you of exchange rate. This app provides a high security , it doesn't need a password, after logging in, you will be received a link that let you enter the app. You can also manage your money spending with the help of this application to avoid overspending.

6-Transfast:
Transfast app is able to transfer money to more than 50 countries, the fee for each transfer depends on some factors as the amount of money that you want to transfer, the country that you are spending money in and etc. If a customer has a problem, he/she should send an email that can take too long to respond, and they don't have the ability of live chat. There some delays reported in money transferring, on the other hand this app is trusted by customers that is an important point to attract them.

7-Money gram:
Money gram app , online banking app is one of the biggest ones, this is known for its fast money transfer. If you want to use its services you should pay for it, the amount depends on the location that you are sending money and the one that is ended up. The negative point of this online banking app is the low exchange rates in comparison with other ones. The other advantage in comparison with bank accounts is lower transfer fees. The time that most of the transfers take is about one business day that is faster than doing the same process with online bank accounts.

8-Remitly:
Remitly app allows people who are living in some special countries like US, Canada, European countries, etc to transfer their money to more than 85 countries. It provides customers to know the exact time of delivering. This app is also very fast in money transferring process. The negative point of this app is that it has a low amount of maximum limit that may cause a problem if you don't increase it. This app's fees depend on the country that is chosen as your destination. You can be sure of this app's safety because it verifies all new accounts for protecting you.

9-OFX:
OFX app provides you both cheap and fast ways to transfer your money. The most important benefit of this company is having offices that helps people solve their problems easier without the need of waiting for online responses that may take too long, so it can save you time and energy, the other advantage is that it almost always has good exchange rates. In the other hand like other online services, it has some disadvantages, as you cannot pick up cash by this, and it may charge a fee sometimes.

10-XOOM:
If you want to transfer your money in a fast and secure way, this app may be helpful for you, it has the ability to transfer money to more than 150 countries, it also has the ability to notifies you about your account's data by sending email or mesغير مجاز مي باشدes. The negative point of this app is that it's not the cheapest way for money transferring. XOOM app's exchanging rate is not compatible with other competitors like, Remitly.

11-Ecopayz:
This FinTech company provides its customers to transfer their money in a safe and fast way which you can use an Ecopayz account for your payments too, this account is an in-house one that makes everything easier and faster. This app is free for registering, but you should pay fees for international transfers, on the other hand its fees are lower than some other competitors. The other disadvantage of it, is that it has lots of account limitations. Another positive point of this company is that it provides a high limitation it means that you can transfer more money. It provides customers to have a Mastercard, but the thing is that it is only available in European countries.

12-N26:
It is so important for an online banking app to have a banking license that N26 has this positive point. One of the cons of this company is not having phone numbers to call and solve your problem and the other way that is chatting can be slow and time-consuming. It provides you a cheap way to transfer money internationally. Another good point about this app is you can even freeze your card on your own.

last words:
In the world of technology there is an opportunity for us to save our time by doing tasks online, there is no need to waste our time in bank branches . Online banking is a quick and safe way, there are lots of online banking apps that can provide us this chance, in this text we mentioned some of them that were more popular among customers because of their online services, they have both pros and cons, but we can't neglect their impact in our lives. On the other hand, it's not usable for people who want to access to get a huge amount of cash. At the end it has more positive sides than negative ones.

Source:https://www.dotnek.com/Blog/Web/top-12-international-banking-apps

You may have created a good website if you do not have any idea of your website visitors. From where they are coming to visit your website, also which pages they are mostly visiting, how much time they spend on your website .

Honestly speaking, you may waste a lot of money and time engaging the wrong audience if you are running a blog and website. You must need to know which one of your posts is most popular from the audience engagement.

Google Analytics will provide all this information. It can give you insight into your website traffic to have information about your website's performance and errors.

Ever since Google Analytics provides you a perfect picture of what variations does, your website needs to implement them to improve its ranking and maximize your leads.

Accessing Google Analytics first as a complete beginner, everything may appear confusing at first, but the following guide will help you to set up Google Analytics.

Set up Your Google Analytics Account:
Before getting started into Google Analytics , you first need to create a google account. Only a Google account will able to provide you access to Google Analytics. Therefore, you can use the new website or the old one you have.

Step 1: Sign up for Google Analytics:
First, you need to enter the account information as well as the website information in the given box. After entering the necessary information, you will need to configure out the data you entered. After configuration, you get a blue tracking ID button, configuring the terms and condition option.

Step 2: Add tracking code to any website:
Once agreeing to terms and conditions. You will arrive at the next page to click the admin tag, which generates the tracking code. This tracking code must be installed on every page of your website. This code enables Google Analytics to track every activity of your website.

Step 3: Add tracking code to a WordPress website:
After the above procedure, you must install the code into the WordPress website according to the following method.

1-After copying a code, you must go into the WP dashboard . Mouse over the appearance tab and select the editor.

2-Open the Edit Theme page; there, you will have to find “header.php.”
3-After selecting the header.php there, you will need to find the tag.
4-Paste the following code into the head section.
5-After pasting the code. Click the update file button.
6-After some time, you will see the confirmation in the Google Analytics tab.

Step 4: Learn about your audience:
After completing the above-mentioned steps, you will track the audience, but it will take 24 hours to set up completely. In the meantime, there are many things you need to understand and tackle.

After reading the above tutorial, you can easily set up the Google Analytics account and track your audience and manage your website reports.

Source:https://www.dotnek.com/Blog/Web/google-analytics-simple-tutorial

Gray hat SEO is somewhere between black and white hat, and it can still be effective if used by a professional. Gray hat SEO pushes more when compared to white hat SEO though not to the extent where the site will be banned. A good understanding of gray hat SEO is significant because it can improve your site's ranking without any negative consequences or could غير مجاز مي باشدt you a massive amount of money in lost traffic.

The gray hat comprises of different techniques such as:

- Using clickbait
- Buying old domains
- Duplicating content
- Cloaking
- Buying links
- Automating social media
- Buying followers

Let's take a look at each of them in turn.

Using clickbait
It is content whose primary purpose is to grab attention and encourage visitors to click the link to a specific web page without generating value.

Buying old domains
The web is a source of old domains that are abandoned and those that are not used much by owners, and that is often used to generate backlinks to improve rankings

Duplicating content
Content is always the king. It is the hub of the internet and SEO efforts . Spinning bots can be helpful, and while a small percentage of them can be effective, it's still an excellent idea to use.

Cloaking
It is a practice that displays different results to a user than the one displayed by the search engine . For Google, it's a high-risk practice that breaks its rules.

Buying links
Buying links is another black hat SEO technique . However, it is recommended not to use it as you will be fined if caught. Instead, you can list your website on the relevant directories.

Automating social media
There are legitimate tools that can save time when managing multiple accounts. Make sure to use the right automation tools.

Buying followers
Buying followers is a good idea to make it look like you're out of the crowd, but all it means is the lack of engagement and the risk of poisoning real followers with malware in some cases.

How to Optimize Your Website with Gray Hat SEO?
Here are some of the most effective gray hat techniques that will improve your site's ranking without getting penalized.

Consider keyword stuffing
There is no need to write and publish massive research articles on your website if you are only looking to improve your SEO . Consider keyword stuffing, and it will increase your website traffic , which will inevitably lead to a significant positive change in your website metrics.

Use schema markup
Schema markup is the latest SEO innovation. It is a code that you place on your site to help Google provide more useful search results. You can also organize the data on your site and give Google hints about what type of content is posted there and why.

Create a blog or micro website
You can increase the number of backlinks to your leading site by creating a blog or micro-website. This SEO technique does not disrupt Google guidelines and is completely safe for your website. Also, you can only build high-quality backlinks.
Gray hat approach is like playing with fire if you are not sure what you are doing. Therefore, it is better to hire a professional to optimize your website with gray hat SEO

Source:https://www.dotnek.com/Blog/Web/optimize-your-website-with-gray-hat-seo

When a user searches for a phrase in search engines, the websites at the top of the list attract more attention than the others. Now the question is that, don’t you want your website to be at the top of the list? Site ranking refers to a website's position in search engine results. Different ranking factors have various kinds of effect on a website. All these depend on a good SEO (Search Engine Optimization) technique, if a website owner wants his/her website to be ranked high in a search engine. The following are the factors and processes that must be considered whenever we talk about site ranking.

Domain name:
Google prefers short and useful domains, and of course the presence of some keywords related to your website in the domain, will help you increase the site ranking as a result of searching that phrase.

Related content:
The essential factor which takes part in website ranking, is quality content. Content must be relevant to the topic of your website which you want to rank higher on Google, indeed, there is no substitute for a great content. Providing high quality content for your user makes the best relationship with them. It also decreases the bounce rate, and you can easily manage to attract more users, in other words, one of the most influential factors of user attraction relates to the content production.

Page loading speed:
In today's world where the time is of the essence and the user wants to get his/her answers as soon as possible, this point is definitely effective in attracting the user.

Do not forget to update the site:
As you know, the world is updating daily, so there is a need to update every information. Therefore, the same scenarios are applied in the case of content. Search engines do prefer content updating, if you update your content in a regular interval, then there is a great chance to rank higher in web rankings .

Google cares about websites which frequently change and update their information, this point can improve the quality of content.

Use browser stack:
Use the browser stack service, upload your site pages in any browser device correctly. In this way, users can visit your website in a variety of browsers and devices.

Keywords:
Content optimization includes targeting the keywords. A keyword is a vital part which helps to find out what your website is about.

It considers as an excellent practice to target a single keyword on a single page or an article.

Keywords Placements:
After choosing your keywords, you need to place them to the core points such as

o Placing it to URL.

o Page Title.

o Headings and subheadings.

By applying your keywords to the above specific areas, you can improve your search ranking in google search engine.

Use keywords in meta tags:
Title meta tag and description meta tag are two of the most important meta tags to optimize site ranking in Google , which you must use the main keywords in them.

Metadata:
Whenever a person designs a website, every page contains some space in their section to insert metadata tags. It will also help in increasing your ranking.

Title metadata:
The main responsibility of title metadata is that it appears on the top of the web browser window. Indeed, it is the most important metadata on your page.

Description metadata:
A textual description that a browser uses to rank your content. Description metadata appears on the search engine. You may consider that the meta description must be an eye-catching, engaging, and alluring text.

Link building:
Another vital part of the ranking process is link building. Most of the people only write and publish content, but they did not consider the hyperlink building , which is not the right approach indeed. The ranking also needs an excellent linking technique because it extracts the link juice from that particular page.

Use external links:
Use reputable and reference sites in linking, you will see its positive impact. In fact, External links are the ones which refers to an external domain, in other words it can be said that the links that you receive from other websites, are actually external links, also if another website links to your one, in fact they received an external link from your website that increases the worth and quality, finally it increases your website ranking because, Google believes that the priority is for users' opinions. Here we have mentioned different kinds of external links: Backlinks in business profiles, Guest blogging backlinks, Editorial backlinks, Guest post bio backlinks, Acknowledgment backlinks, Free-tool backlinks.

Show users' feedbacks on the site:
Use methods such as placing suggestion boxes to interact with users by commenting and adding scoring capabilities as a sufficient way to get a higher website ranking on Google , so that users in addition to interacting, can also associate with writing site content.

Use social media:
You can get a huge number of users through social media so, click-through rate will increase as a result of increasing the number of users. For this part, you should put a share button of different types of social networks at the bottom of each content, so that the user can easily share it with him/her friends after being attracted to something on your website.

Here are some tips to help you create posts that increase clicks on your website:

Use fewer words in your posts to get more user attention.

Provide all the necessary fields for users to communicate better with your posts and ultimately your website.

Do not set your only goal to increase the website's ranking and try to meet the users' needs in your website posts.

Choose the keywords and main words of your website, then use them in the titles, captions and biographies of each of your social media profiles.

Use the appropriate hashtags that represent the content of your photo, below the posts that you upload on social networks, such as Instagram , Facebook, and etc., so that the user can reach your post with one click.

Use the appropriate name for the photos via the ALT tag:
Choose a short and relevant name related to the subject of the photo and increase the chances of displaying the photos in search results.

Use LinkedIn:
You can use LinkedIn that is used by the users who specialize in business and allows users to access all the information about their business and share that with others and also get information about other users. It also has the advantage of having the profile of all merchants. In other words, LinkedIn is one of the most useful platforms that can easily increase the ranking of your website . All you have to do is to learn how to work with it and get acquainted with the different sections, due to the usefulness of LinkedIn, you should send content to LinkedIn regularly to increase your website ranking by doing so.

Don't forget to use YouTube:
Do not neglect video marketing and be sure to attract more users to your videos from sharing networks and increase the ranking of your website. In fact, YouTube is a video sharing software that allows its users to watch videos uploaded by other users.

Use Internet advertising:
The ranking that this method creates for your website is completely targeted, which can have a great effect on your sales, but it is temporary and when you don't have enough budget, this method will no longer work, so you should use it in combination with other methods to get the result to reach the desired rank.

Last word:
In this article, in order to improve the website ranking , you were told that by the help of these significant points, you are going to be able to start an SEO project for a site because the points mentioned above were the most important ones that can definitely help you to form the above discussion, we can conclude that these are the important points that need to be considered whenever you want to rank a website. However, this process takes time to show results.

Source:https://www.dotnek.com/Blog/Web/the-process-of-increasing-the-site-ranking

This definition is used with a little difference in the SEO world. Dwell time is essential to make your website quality better. In this way, you can improve your user experience; it increases your ranking on the search engine. SEO experts can improve the dwell time of the website by using some strategies. Since the dwell time is highly important because it is measured on time between arriving and returning to the search results, it makes sense to offer users several additional actions. Therefore, it is a more reliable indicator of page relevance and its quality.

What does Dwell Time mean?
The amount of time between the time a user has clicked the website and returns to the Google search engine page is called Dwell Time . The users click the website and return if they do not get content of their interest, and some return back after they finish their reading. The longer the retention time, the more likely the user is to reach the goal they are searching for, and the more valuable the site is to Google. The shorter the retention time, the more meaningful it is, which is your website doesn't contain valuable content. According to an internet research, 3 minutes and 10 seconds, is the average time that a user spends on a valuable page. Dwell Time is also used to rank a site on the search engine page.

Is dwell time a ranking signal?
For the Google algorithm , dwell time is a ranking signal. It is worth noting that Google Analytics track metrics like session duration and bounce rate, but not dwell time. Session duration means multiple articles and pages but dwells time focuses on a piece of content. However, dwell time influences your search ranking indirectly. It describes Google whether the web page offers value to users.

How long is dwell time?
The majority of the officials look for a median ration dwell time of 1:2. It means that roughly half of the service members can deploy in a second. The time off from the deployment is the dwell time.

A common mistake:
Most of the time, despite the huge difference between Dwell Time and Bounce Rate, these two are confused, but by knowing the exact meaning of each, we can avoid this mistake and use each of these two words at the right time.

What does Bounce Rate mean?
Bounce rate and dwell time are similar, but these are not the same thing. A bounce occurs when someone visits a page and hits back without clicking any other button on the page. The ratio of the number of these users to the total number of users who have entered the page, is called the Bounce Rate. High bounce rate is not a good sign and causes a negative rating.

Click-through rate in comparison with Dwell Time:
Some may confuse the click-through rate with Dwell Time, while a site's click-through rate is the ratio of the number of times users click on your site on the search page to the total number of people who have seen that SERP , so Dwell Time is completely different.

Does Dwell time affect timing?
It does not affect ignition timing. Its later points open the later spark retards, and comes the timing. A long dwell time describes Google that your website has gotten a lot of value from the result. Google will boost your ranking if lots of other people spend a long time on those web pages.

Dwell Time Impact on SEO:
Dwell Time should be taken seriously in order to increase the site ranking in Google search engine and other search engines. When a user spends a lot of time on a site, it shows the quality content of that and Google receives these frequencies. The main goal of search engines is user satisfaction that the high retention time on a website is in line with that goal, and it has positive effects on SEO . However, there is no exact information of which parameters does Google take into consideration while ranking websites in the search results page, but according to the sites with a high ranking, and the techniques which they use to increase ranking, these factors that we are going to mention, can be achieved.

Can an SEO expert improve dwell time?
Yes, it is possible with some simple tactics to increase the dwell time of the website. By producing better content, it becomes easy and simple to increase the dwell time. If the user experience is higher, your users will spend more time on your website since it will load quickly, and interesting content can attract visitors to stay on the web page. It does not matter what type of website or content you are producing, whether it is videos, infographics, or blog posts. It must be informative, entertaining, surprising, unique, funny, well-designed, and conversational.

Dwell Time Increase Strategies:
Attractive site content:
When the user enters your website by clicking on the related link in the search results page, if he/she encounters attractive content in which all his/her needs have been met, there is no need to leave the website and research one more time in order to get the answers. In fact, the content of a site should be useful, credible and relevant.

Availability of the site on smartphones:
Nowadays, the most accessible device is smartphone, which is a part of every human being's life, and it is much more accessible than a laptop. As a result, your site should also have access to them, you can use the Google Search Console to find out if your page is optimized to run from mobile devices, especially smartphones.

High page loading speed:
Speed ​​is one of the user's points of interest, and it is one of the factors that persuades the user to stay on the site for a longer time.

Use internal link:
While the user is reading and reviewing the website, it is possible to keep him/her on the website as much as possible through internal linking, in this case Dwell Time will increase.

Interaction with users:
By creating tests, questions and answers, the user can be more attracted to the website, and while doing this, he/she gets a better experience in searching within your website. You can also get benefit from the user's comments for quality improvement.

Long form site content:
The longer the content of the site, the more time the user spends reading it, and devotes more time to the site. Also, when the content is a long form one, you should be careful about the use of keywords because using them excessively, causes a negative ranking. You shouldn't prolong the text with irrelevant and useless topics, you must publish quality content and increase user's retention time simultaneously.

Using videos:
In some websites, it has been observed that by uploading a video, they have increased the user's retention time. Sometimes, the user has caused other people to enter the website by sharing that video.

Use logical and strong interlinking
It is one of the most important factors that can help to increase your dwell time. The use of internal linking is good to maximize SEO . Your site may suffer low ranking in the search engine without a logical and strong internal linking strategy. In this way, you can keep your visitors busy on your site by offering them informative and attractive content.

Last word:
Despite all this, there are still some diغير مجاز مي باشدreements about whether dwell Time is a metric for ranking a site in the Google search engine. In the Google algorithm , dwell time does not directly matter, but it can indirectly improve your search engine ranking. Yes, you need to choose an effective strategy to grab the visitors' attention to your site. This criterion is directly related to user satisfaction, and user satisfaction has always been the first and last goal of Google algorithms. The period of time that a user spends on your website depends on what your content is about and what your field of work includes and their relevance to your content, there are thousands of other reasons that all determine whether a dwell Time is good or bad.

Source:https://www.dotnek.com/Blog/Web/what-are-dwell-time-and-its-impact-on-seo