development

You must use a server to make your website public and visible to the public. In other words, you have to use servers to host your website. When using servers, you should pay attention to the performance of the site, the amount of hardware power, غير مجاز مي باشدt and resources, because there are different types of servers. To know which server your site is suitable for, you should first get acquainted with different types of servers and then, based on your needs, you can find the right server to host your website.

The servers are ready to host websites in two types, dedicated and virtual. But each of these servers has its own function, which we will get acquainted with in this article.

Types of servers
Types of servers are divided into three categories depending on the type of function and the amount of access to resources and user needs.

1- Dedicated server

2- Virtual server

3- Shared hosting

Dedicated server
Unlike a virtual server, a dedicated server provides all the features and powers to users and other users do not share the server resources, but all the resources on the server are fully available to users. The main and tangible difference between dedicated and virtual servers is that the amount of access and how to manage server software resources are the same on both servers, but the amount of access and how to manage hardware resources of dedicated servers is much more than virtual servers. There are no restrictions on the use of hardware resources on dedicated servers, and users can use and use as much hardware as the processing power has. The amount of access and management of software resources in virtual and dedicated servers are equal, but the amount of access to hardware resources in dedicated servers is much greater and wider than virtual servers.

Virtual server
To better explain and understand the function of the virtual server , we compare it to an independent unit in a large and luxurious residential complex. In this case, the virtual server as an independent unit and equipped with all the facilities in a large complex. Those who live in an independent unit have all the facilities and equipment of other parts of the luxurious complex in their independent unit, but for traveling and using the elevator and other things, they must be used jointly with other people by observing and following the general rules of the complex. Many people refer to a virtual server as a shared server that they use with other people as long as they follow its rules. Unlike shared hosting, which manages the server through the admin panel, in a virtual server , users have direct access to the server itself and can easily manage it. In virtual servers, users can completely and remotely perform all server software settings, install and set up, and customize.

Shared hosting
This type of server is like a dormitory where a number of people live in the same place at the same time, the number of these people varies depending on the capacity of the dormitory. In this type of hosting, there is a server that is shared between all people and people share it. Server and resource management is done through the admin panel and the user does not have direct access to the server to manage it. This type of server has many limitations compared to other servers, but compared to other servers, it has a reasonable and low purchase price and غير مجاز مي باشدt.

In short, dedicated servers provide all resources to users and do not share them with other users. Access to software resources is the same on both dedicated and virtual servers. It is possible to manage the server and apply the settings on both dedicated and virtual servers remotely.

Virtual server performance is roughly similar to shared hosting, sharing resources with its users.

What are the differences between a dedicated and a virtual server?
- Virtual servers and dedicated servers are different in terms of غير مجاز مي باشدt and price. The virtual server is cheaper than the dedicated server due to being shared with other users, where all the features of the server are generally available to users.
- Dedicated server has a lot of resources. As we said, the lack of resources in the dedicated server is not possible, but in the virtual server there are not many resources that are in the dedicated server or can be shared. Resources such as electricity, network cards, etc.
- Virtual servers have more flexibility and can be easily transferred to another server in case of problems and disruptions. But dedicated servers do not have the ability to quickly transfer to other servers in the event of a problem or disruption.
- Dedicated servers have more hardware resources and higher power than virtual servers, because resources such as processor, storage space, main memory, etc. are not shared in dedicated servers.
- The bandwidth of dedicated servers is another difference that distinguishes dedicated and virtual servers. The bandwidth offered on dedicated servers is much greater and wider than the bandwidth offered on virtual servers.
- Dedicated servers have high security because other users do not have access to it and its resources are not shared with other people.
- Dedicated servers have the ability to be subdivided into smaller virtual machines, each of which can offer a different function. If this is not possible on virtual servers.
- Different operating systems that will be installed on virtual servers depend on images of them, but any type and version of operating systems can be installed on dedicated servers.
- Based on statistics, it can be said that dedicated servers have high power, facilities and equipment, but virtual servers are more popular due to their low غير مجاز مي باشدt and relatively good facilities.
- In the use of virtual servers, you are not responsible for the maintenance and care of hardware resources, but the server provider itself.
- Virtual servers are suitable for large public and private organizations, as well as for those who want to install some modules and applications on hardware resources but do not want to get involved in hardware control and management. Because the management and control of server hardware resources is not the responsibility of users, only software management is the responsibility of users.

Distinctive features of a dedicated server compared to a virtual server
- Dedicated servers are literally fully available to users.
- One of the fastest and most powerful servers.
- Dedicated servers are the most important and widespread level of hosting in the world.
- It is possible to create multiple virtual machines on dedicated server hardware resources.
- The number of resources in dedicated servers is very high and there is no shortage, they can be upgraded and increased if there are few resources.
- Dedicated servers are used for hosting, file storage, running special programs, etc. The server of many large sites such as Google, Facebook , Amazon, etc. is a dedicated server to be able to easily meet the needs of their users.
- Dedicated servers have very high power and performance.
- Dedicated server security is relatively high and all software and hardware resources are fully dedicated to users.
- There is good performance without problems and without partnering with other users on dedicated servers.
- Dedicated servers are a good option for users who want high security and want to use all resources exclusively.
- In dedicated servers, due to the improper use of many users, less disruptions and problems will occur.

Which server is suitable for use?
If you have a large business that requires storage space, main memory, and a high-powered processor, it is best to use dedicated servers that can take full advantage of hardware resources. But if you have a small business or a small site that does not have a lot of monthly traffic, you can use virtual servers to host your website. Virtual servers have all the features that dedicated servers offer, but with the exception that access to hardware resources on dedicated servers is higher and more private.

Virtual server benefits:
1- Price:
The غير مجاز مي باشدt of purchasing a virtual server is less than a dedicated server due to its shared nature.

2- Ability to upgrade and increase resources:
During the period that he has used the virtual server to host your site and after a while you feel that your site has grown and needs more resources, you can get the software resources you need. Upgrade and increase. Upgrading virtual server software resources is easy and instant.

3- Quick startup:
Installing and launching the operating system on the virtual server is very convenient and fast and can be done in a fraction of a second and you can easily and quickly run the operating system on the server.

4- Backup:
Consider the situation that your server has problems due to viruses, operating system problems, software problems and Normally you need to uninstall and reactivate the operating system, in which case you may lose your information and data. To protect your data and solve the problem, you can back up your data and Easily apply all the changes you want to the server and operating system.

Dedicated server benefits
1- High processing power:
One of the most noticeable advantages of dedicated servers is its high processing power. This server is superior to virtual servers in terms of processing power and speed of access to resources and many other tasks.

2- Higher speed:
Dedicated servers are ranked high in terms of speed because there is no virtual layer or shared layer and the operating system is installed directly on the server hardware, so all work and processing is fast. The top is done.

3- Configuration and customization:
In dedicated servers, users can configure the server as they wish, depending on their needs. However, there are limitations to the use of virtual servers, for example, they cannot implement and install any type of operating system, and only pre-defined operating systems must be installed. But dedicated servers have no restrictions on any of their functions, and users can customize as they see fit.

Source:https://www.dotnek.com/Blog/Web/the-difference-between-a-virtual-and-a-dedica

There is a lot of content in the virtual world and the Internet, and in order to be the best among all these visual and video content , you need to know some tips about content production and be sure to follow them. Note that if you do not have appropriate and valuable content and cannot attract the user, you will be easily left out. Content production has principles and rules that must be observed and make you different from all content producers and publishers.

What is Video Content Marketing?
The purpose of video content marketing is to produce visual content to attract more audiences. This content can be produced to promote and introduce the product, education, entertainment, etc. Since visual and animated content such as video has a great impact on attracting and influencing the audience, video production is used for each purpose. Video is a powerful medium for conveying a mesغير مجاز مي باشدe and is an opportunity for business owners to improve their marketing and business.

In the first step, you must know your audience and determine who your target audience is, what age group they are, what they are looking for, etc. To meet the needs of your audience , you must first identify their needs and then the strategy. Take the right steps to produce good quality content. The content you produce should be tailored to the user's needs in order to meet their needs and wants, and should also be designed to attract the user to watch it at first glance. You will not get good results if the content you produce is such that the user does not like it after spending a lot of time and volume to download it. Therefore, your product content must be worth downloading and viewing, and after watching it, something must have been added to their information.

How to implement a content production strategy?
You need to know enough about your audience, know their needs, assess their style and taste so that you can produce content that the audience wants. To differentiate yourself from all content creators, you need to create a special value for the audience, or in other words, create value. The content produced must be such that it communicates with the audience.

Another important point in content production strategy is to pay attention to content distribution and sharing. You may have produced content that is great but has not been seen by users and audiences, which lowers the value of your production. So in addition to paying attention to the tips and principles of producing great content, you should also pay attention to how it is distributed and shared so that it can be seen more.

Important points to consider when producing content:
- The audience you are targeting is the audience that is also being targeted by other businesses and site owners. All of these audiences are being bombarded by you and other business owners with video and content. Your content should be different from other content, as well as save your audience from being bombarded with content. In such a way that your distinctive content attracts their attention among more and duplicate content.
- To provide visual content, especially video content, you must have a schedule to be more visible.
- Do not share any content after production, you must have some other content to be able to share good quality content.

Stages of content production
Video is one of the visual media and content that has a great value, impact and influence in advertising and business promotion. But the important point is that the video should be designed and produced in a way that attracts and persuades the user to do work or buy.

- Creating a story:
In the production of videos and visual content, use storytelling and make the story of advertising and video like a story so that the audience is attracted to the story and the story while watching the video, and after being attracted to watch it, to see Watch the end of the video until it is finished. Encouraging the audience to watch the video to the end can have many and good effects and may also lead to the purchase of the audience.

- Presenting the whole content in the video:
You should specify the purpose of your video and content production and then try to present and convey the same purpose to the audience through the video. Of course, you should make sure that you do not make a mistake in conveying the mesغير مجاز مي باشدe and purpose of the video production and do not get lost between the videos. This means that you have to keep the goal of producing the video and the mesغير مجاز مي باشدe you want to convey from the beginning to the end of the video, if the audience watches the video and sees that you are going astray and lost and far from the goal You will no longer watch the video or will not be affected at all if you watch it. Do not go astray in conveying the video mesغير مجاز مي باشدe and try to convey the whole story clearly from the beginning to the end of the video.

- Choose a controversial title:
You should use controversial or exciting titles to attract more audience to watch your content and video to encourage a large number of viewers to watch it and curious. Your title must include keywords that will be searched by many users in the relevant field, in this case, the search ranking will increase .

- Avoid direct introduction:
Avoid direct introduction of new products as it will have very little or no negative impact on the audience. If you introduce a product or commodity to the audience in the production of a promotional video, it will have a great impact. Because in this case, you will be in contact with the subconscious mind of the audience and the audience will be imperceptibly affected by that product and advertisement without realizing it. Be sure to remember not to advertise and introduce the product directly, unprincipled and unprofessionally to the audience. Your video should not be in the form of advertising and introduction, but it should be in such a way that the audience is curious and persuaded to buy or know more about it, in this case you will reach your goal easier and faster.

- Avoid producing dull and boring content:
If the content you produce is very boring, it will have no effect because today most audiences are looking for video or content that is controversial, emotional, cool or humorous, and you have to be extremely creative in producing content. Use it properly and pay more attention to detail so that you can more easily penetrate your audience. Avoid producing duplicate or outdated content and introduce new things. Audiences are more impressed by new and cool content.

- Compatibility of content with all smart devices:
Today, most people use smartphones because they are lighter and more portable. When producing and publishing content and video, you should make sure that it is compatible with all smart devices and can be displayed and presented in all of them. Phones should never be forgotten because there are at least 2 smartphones in each family, so the necessary steps and settings must be taken to publish, distribute and display content on the phones.

- Pay attention to search engines and SEO:
After confirming the content and publishing it on the site or other media and social networks, you should try to make it more visible. To increase video traffic on the site , you must follow all the necessary tips related to SEO so that search engines optimize them well and display search results in the top rankings.

- Using music in the background of video:
Music is one of the most effective elements in the world that has a great impact on people's emotions and decisions, in a way that can cause people to become emotional, angry, sad or happy and even excited. So if you want to penetrate your audience and influence them, use the right music. Of course, you should also be careful in choosing music and know what kind of impact you want to have on your audience, so that you can choose the right music depending on the type of impact.

- Production and presentation of educational content:
According to statistics, the audience is more attracted to content that has an educational aspect and has learned something useful from watching it. To attract more audiences to increase views and rankings, you can produce educational content depending on the needs of your audience and provide them for free. In this case, your visit will increase, which will lead to valuable points.

4 reasons why your business needs to produce visual content to grow:
1. Conversion rate:
The conversion rate is the amount of users and audiences who are impressed by the total number of visitors and have done what you asked them to do. Conversion rate is one of the important indicators for evaluating business performance. Fans of visual content are more than other content, if you use such content, you can undoubtedly penetrate a large number of audiences and impress them. You will also increase your conversion rate by providing quality visual content.

2. Better emotional communication:
To have a greater impact on your audience and users, you need to interact and have a deep relationship with them so that you can better persuade and influence them. Using videos is one of the methods that makes the audience's emotions emotional and aroused, and as a result, interacts and communicates better. Strong interaction and communication between the audience and the site owner and business can have more benefits.

3. Possibility of producing video:
Today, with the advancement of technology and equipment, it is possible to produce video for everyone, and all people can produce valuable videos only by observing its principles and points, and use them to communicate with the audience and promote their business. So despite the facilities and equipment, it is wise to produce visual content because it has a good effect and advantages compared to other contents.

4. Achieving top rankings in SEO and search results:
The production of visual content that is welcomed by many users can also help in obtaining top rankings in SEO . In this way, users are looking for educational and visual content, and there is an opportunity for business owners and sites to increase site visits and rankings by producing educational videos or user-friendly videos.

Source:https://www.dotnek.com/Blog/Web/the-fact-that-you-need-to-know-about-video-co

To identify the best site on the Internet, there were sites that ranked the best sites based on traffic. One of these sites, which was created with the aim of ranking sites based on traffic and traffic, was Alexa, which was created in 1996.

What is Alexa?
This site was created with the aim of ranking different types of sites on the Internet, taking into account the criteria of number of visitors and site traffic. The operation and calculation of Alexa site is based on the number of visitors. As the number of visits to a site increases, the points and rank that the site receives from Alexa will decrease. This means that the higher the number of visitors to a site, the lower the ranking it will receive from Alexa. A lower ranking received by Alexa means that the site is better. For example, because Google has more visitors, the rankings it receives from Alexa will be lower. Google's Alexa rank is 1 because it has a large number of visitors. Alexa has different criteria and criteria for ranking sites, each of which has its own coefficients, and Alexa site examines a site, and finally based on the same criteria and their coefficients to a ranking site allocates.

Alexa is currently not only a system for ranking sites , but also used for SEO, analytics, PPC, keyword finding tools, and more. Alexa is now a competitor to Google by changing its algorithms and strategies.

To examine how much Alexa has an impact on a site's SEO , we need to look at it from different angles.

Misconceptions about Alexa
Myth 1:
Many users and site owners mistakenly think that Alexa is the same as Google rankings, and the better they rank in Alexa, the more they get in Google. But they are hard to mistake because the rankings that Alexa receives in the rankings have nothing to do with Google rankings.

Myth 2:
Alexa has nothing to do with Google, directly or indirectly, and they are completely separate. Google had page rank for its sites, which has recently become obsolete. Because Google's goal is not to rank sites based on traffic, but to display the most relevant site to the user search.

Alexa site ranking algorithms and criteria
Alexa has different types of criteria for ranking sites, each of which has its own coefficients, and according to their coefficients, calculations are performed and the final ranking is assigned to the site.

Here are some of the criteria that Alexa considers for ranking a site:

1- Amount and number of site visitors:
One of the most important Alexa criteria for ranking sites is the number of site visitors. So the more visitors the site has, the more likely it is that it will receive a better ranking from Alexa.

2- Duration of the user's presence on the site:
Another Alexa criterion for ranking sites is the duration of their presence on the site. The longer the users stay on the site, the better the ranking will be.

3- Site bounce rate:
Bounce rate is one of the common definitions and terms in online marketing, which indicates the amount and rate of site bounce. The number and percentage of users who enter the site but do not visit other pages is called bounce rate. If measures are taken to reduce the bounce rate, it will cause users to visit other pages of the site, in which case the presence of users on the site will be longer and will have a good effect on obtaining a better ranking than Alexa. Therefore, if you want to get a better ranking from Alexa, you can increase the time spent by users on the site by reducing your site's bounce rate.

4- Number of subdomains and subfolders:
Many sites are composed of different sections, different sections such as subdomain or subfolder. Each of these subfolders and subdomains receives statistics for itself, and in addition to the subdomain, Alexa also examines the subdomains, including their traffic in the main domain and calculating it. For this reason, many sites will work on different parts of the site to get top rankings from Alexa and increase final revenue.

5- Root Servers:
There are about 500 root servers around the world that work with 13 IP addresses. Alexa uses these root servers to monitor site traffic and use it to rank sites.

Does Alexa rank affect SEO?
In short, Alexa rankings will have no effect on Google and SEO rankings . Because Google has its own ranking algorithms, the rankings obtained by Alexa will have no effect on the rankings and the presence of better rankings in search results.

How to increase Alexa rank?
Alexa rank is directly related to the number of visitors. This means that the higher the number of visits, the higher the rank you will receive from Alexa. So one of the easiest and most obvious ways to get better rankings in Alexa is to increase your traffic.

The following is a list of things that can help you rank better than Alexa:
- Submit your site to RSS sites that have a lot of active users, to increase your site traffic .
- Write and prepare articles and content that you think are the most searched with the best quality and put them on your site to increase your site traffic through search engines.
- Use online tools or content that attracts users to keep them more on the site. For example, to increase the duration of users' presence on the site, you can upload motivational content or use online games and entertainment, online contests, polls, etc.
- Use social media to build links. Strengthening your site linking can be effective in getting a better ranking in Alexa.

A few notable points about Alexa
1- Does not consider the actual number of visits to the site:
There are many systems for calculating the number of visits to sites whose statistics are also erroneous or even their statistics may not be very accurate and may be calculated. However, how will Alexa calculate the actual visit statistics and rank the sites based on that? Another point is that Alexa does not consider the actual number of visits to the site, but the number of visits that are calculated through the toolbar plugin or other tools.

2- It can be easily manipulated:
Toolbar is one of the plugins that users install and based on the same toolbar installed, statistics such as the number of visits are calculated. One of the disadvantages of Alexa is that a limited number of users may have installed the toolbar plugin, in which case the number and amount of site visitors will be mistaken. Therefore, the statistics obtained through the toolbar will not be accurate and will be easily manipulated.

Ways to increase Alexa rank
1- Increase traffic:
There are better and more ways to increase site traffic , one of which is to produce more quality content. By improving content production, you can easily increase site traffic. In the case that you have to produce your content based on the type of activity and business, the content produced must be of high quality to be able to attract users and increase traffic and attract more users to increase traffic. In order to increase the traffic of your site, after paying attention to the production of quality content, you should have order and continuity in publishing the contents and posts, so that you load new posts and contents at appropriate intervals and update your old contents. Update to attract more users and as a result you will have more site traffic.

2- Website optimization:
To better optimize the site , the first step is to select and use appropriate and popular keywords. In the first step, choose keywords related to your type of business and activity, popular and popular keywords or keywords that are searched a lot by users. In this case, many users will enter your site by searching for keywords. In addition to keywords, images also have great potential for site optimization, and you can optimize your site by using images. Of course, when using images, be sure to use alt text and insert the relevant keyword below it. The images you use must be small and compact so that they can be easily loaded and loaded faster. Backlinks or external links can also be used to optimize the site. Using external links will increase traffic and visits. But backlinks should be posted in a principled and professional way that will have a positive effect. The anchor text or text to which the link is linked must be relevant to the site and the content to which it is linked, otherwise it will not have a good effect. Using backlinks, the site that links to your website can have a good effect on your ranking.

3- Advertising:
For advertising your website and business, you can use virtual pages and create and consider a page for your business on social networks, and you can also use UGCs for advertising on virtual networks. Use to gain more trust.
To be more promoted, you can enable the sharing option so that users can send your post and content to friends and other users if they like. In this case, your content, website and page will be seen more.

For more advertising, you can send informational mesغير مجاز مي باشدes from the emails of the users you have received to join the site, or ask them to activate the notifications of your site, and in case of any new move, such as posting, festivals or .... Inform them.

Source:https://www.dotnek.com/Blog/Web/the-impact-of-alexa-rank-on-seo

Website analysis helps you to improve your website, increases your site ranking in search engines , and also increases your website traffic and lead you to greater business success.

Analyzing a website allows you to realize your weakness in each field and put too much effort to repair and strengthen the weak part of the website as much as possible, continuously analyze the website and try not to lag behind competitors, so you can maintain your position in the search engine results page. It is important to note that the analysis of a website must be done completely, including site load speed analysis, dwell time analysis, analyze positive or negative user experience and etc., that by knowing all this points you can realize the real position of your website.

What is website analysis?
Analyzing a website allows you to access data and information that reflects the performance of your website, the important thing is that without a proper, accurate and appropriate analysis, it is impossible to make any decision and find an optimal way to optimize your website on a search engine results page .

In the way of doing correct and principled analysis of a website, first, the most important step is to be able to determine and realize the goal of analyzing the website, correctly, the next step is creating meaningful content, and always visualize to optimize a website according to the data analysis. Finally, we have to implement all the changes in order to optimize the website and do this operation continuously to achieve the goal we had from the beginning.

Also, if you have trouble analyzing the website or if analyzing the website data is complicated, it is possible for you to use SEO tools to analyze your site as quickly and accurately as possible. We will explain more about the website analysis and tools in this article.

Steps to achieve an analysis:
Determine the correct goal:
Analyzing a site is a must, but a less principled one is not accepted.

The goal of analyzing a website may be, optimizing site content, site speed optimization, optimizing bounce rate, optimizing the performance of a website, optimizing the user experience, or other goals. First, let's know what our goal of website analysis is.

Visualize the ways to reach the ideal website:
Check all the information and data, if you realize that the website traffic is low, by data investigation, you will come to the conclusion that the reason is the low speed of the website that has caused few visits and low click-through rate , so it is an ideal way for you to recognize the weak points of the website and work on them.

Test all events:
At this stage, you can also use the site analysis tool, for example, you can use Google Analytics and analysis tools and observe all user behaviors in reality without visualizing.

Comparing reality with hypotheses and making changes:
So far, we have a website that is our ideal, and we know the real events that has happened on the website, we must now deal with the difference between these two, and also answer the question that why there is a difference between these two, after reaching the answer, it is time to make changes to the website and constantly monitor it to achieve the goal we had from the beginning.

Website Analysis Tools:
1- Google Search Console:
Google Search Console allows us to solve problems by checking the website traffic and visits, as well as the search performance on the website, so by solving all the identified problems, we can optimize the website and get a high ranking in Google search results

2- Crazy Egg tool:
Through Crazy Egg , the behavior of website users can be observed and analyzed according to Heatmap, List Reports, Scroll map reports, Confetti Snapshots. According to all this information, problems can be investigated and resolved.

3- Ahrefs SEO toolbar:
By using Ahrefs , you can review and compare website pages individually, identify better performing websites based on their content or keywords, and view click-through rates through specific keywords.

In general, tracking redirect links, nofollow links, preparing a complete SEO report on the webpage and etc, can be checked through Ahrefs SEO toolbar. In other words, the following can be done through this tool:

Organic traffic estimation

Number of backlinks

Number of referral domains

Ahrefs Domain Rating (DR)

Ahrefs URL Rating (UR)

Ahrefs Rank (AR)

4- Ubersuggest tool:
Ubersuggest introduces you the best strategies that your competitors have taken and succeeded in, so that you can use them, and be successful as well.

5- SimilarWeb tool:
The SimilarWeb tool allows users to view important factors for a website, including engagement rate, website traffic, keyword rankings, and the reason of a high website traffic. The SimilarWeb extension provides the SimilarWeb.com directly in your browser toolbar and enables you to get in depth statistics by a single click on any website you visit.

6- Check My Links tool:
Check My Links is a tool that looks for broken links in a website. This tool checks all site links, both external and internal links , to find broken links and fix them before publishing.

7- BuzzStream tool:
This tool finds the right backlinks to achieve a good ranking and the goal of BuzzStream tool is to be seen more and increase the website traffic

8- Woorank tool:
Woorank saves the time we spend on optimization and the price we pay for doing it. In fact, it helps us by giving reports from different sections.

 
The UserTesting tool allows you to ensure that the purpose of creating a website or making changes on it, is clear before creating it.

10- Google Optimize tool:
Google Optimize determines the effectiveness of website changes and ultimately helps web designers to increase visitor conversion rates and overall visitor satisfaction.

11- GetSiteControl tool:
GetSiteControl provides all the features you need to run more and better polls, collect email addresses, collect feedback forms from users of a website, and use interaction and Q&A boxes with website users to do whatever that needs to be done to fix a website's problems faster and more accurately to rank high on the search results page.

12- SEMrush tool:
Semrush is one of the best tools for keyword analysis, SERP position tracking and competitors’ SEO profile analysis also offers general solutions for website optimization, content optimization, attract more users through social media and competitive research.

13- Pingdom tool:
The Pingdom tool is widely used to check page speed and control downtime.

14- G2 tool:
By using G2, you can get an overview of what users want from competitors' websites, you can also use this tool to find out what users of a website like or dislike, and then based on all this obtained information, try to optimize a website as good as possible.

15- Moz Pro Tools:
By using Moz Pro tool , you can visit different pages of a website and investigate the reason for growth of a website, and finally optimize it.

16- Hot Jar tool:
The Hot Jar tool analyzes the use of a website through heatmaps, poll boxes, etc., and shows the strengths and weaknesses of a website to the SEO expert to improve website ranking.

Aspects examined by site analysis tools:
So far we are familiar with a number of site analysis tools, but in general site analysis tools examine the following aspects.

.Website speed analysis
.Website credibility analysis
.Analysis of site content (it should not be copied)
.Analyze the availability of all website URLs for Google bots and users
.Website keyword analysis
.Website conversion rate analysis
.Competitors’ SEO Analysis
.Click-through rate analysis
.Backlinks analysis whether they are spammed or not
.Analyze all internal and external links
.Analyze page structure
.Analyze title tag, photo tag
.Analyze the performance of social media pages
.Analyze the availability of the website on smartphones and etc.

Last word:
In this article, we tried our best to mention the ways of analyzing your website , faster and more accurately and take the steps in the right direction in the field of site optimization using the correct site analysis methods. The important thing is that everything should be done continuously to see the result, so that you do not lag behind the competitors, and you can always provide the most up to date content for your website users.

Source:https://www.dotnek.com/Blog/Web/what-is-website-analysis-and-the-related-repo

using other native applications, if a link is placed, users will have access to that page after a while after clicking on it. But in web applications, due to the integration of their environment, both of which are on the web, access to linked pages will be done very quickly. In using web applications, there is the possibility of bookmarking them, simple sharing of web applications through links, and the possibility of searching and quick access through search engines, and are other features of web applications.

PWA compared to native Android, iOS and Windows applications
Due to the fact that native applications are designed for each platform and version of the operating system with other programming languages, it is not possible to run them on any operating system or on any platform, and you must find the appropriate application with the platform and operating system. Which is time consuming and even غير مجاز مي باشدtly. But the use of web applications has made it possible for all users to access the program they need with any operating system, with any platform and with any device and hardware.

Or users may want to update the app they are using and benefit from newer versions, but are unable to do so due to software and hardware limitations on their device. For example, it may not be possible to upgrade to more up-to-date versions due to the low version of the hardware source. Or due to differences in software resources and operating systems, it is possible to install and upgrade. With web applications, it is possible for all users to always use the latest versions of applications or not to be deprived of using these applications due to the low level and version of hardware and software resources. In other words, all users have access to a single source, and if an update is made, all users can use the updated applications.

The three main axes of web applications:
- Possibilities
- Reliability
- Ability to install

Advantages of using local applications over web applications:
Ability to have full access to hardware resources and other features of the phone:
In using local applications, users can use all the features of the phone such as notifications, GPS, camera and other hardware features. Also, each of the local programs has its own specific icon that allows easy and fast access after installation.

Much more time share of user interaction during the day:
According to statistics, users spend about 90% of their time on native and existing applications on their devices and only 10% of their time to use web applications or web browsing.

Disadvantages of using local applications compared to web applications
Users do not want to install applications:
Due to the bulk and weight of many applications, users are not interested in installing applications on their systems, so they avoid installing a large number of applications and prefer web applications with Use more up-to-date versions.

Existence of various operating systems:
There are various operating systems with various platforms, each of which must be designed separately in system versions and mobile versions, which is a problem that most users face and to use. Local applications must provide a version related to their operating system, which the existence of web applications has solved all these problems.

Web applications are highly developed and have been welcomed and used by many users because they do not need to be installed on hardware and software resources, they can be provided offline. It is recommended to use web applications in case of volume problems and lack of hardware and software resources.

Source:https://www.dotnek.com/Blog/Web/what-is-pwa-progressive-web-apps

Site conversion rate is another indicator of impact and marketing returns. By using the conversion rate, you can measure the impact and quality of the activities you perform on the site. The conversion rate is used to calculate the amount and number of users you have invited to the action you have invited. For example, you want to invite users to click on a link, in which case your conversion rate will be the number of users you follow. In other words, the conversion rate clearly indicates whether your efforts to convince users to do something have been successful. The higher the conversion rate, the better. Therefore, conversion rate is one of the other indicators to evaluate the site's return and ranking.

What is the conversion rate?
Conversion rate in plain language is the number of users who convert and act according to what you say. Or in other words, the conversion rate is the number of users you were able to persuade to do what you wanted them to do. Depending on the type of business and your goal, what you want users to do will vary.

The most common goals in conversion rates are as follows:
- Activate a paid or free subscription, subscribe to newsletters or download sites and watch movies
- Contact your company
- Make purchases
- Complete and submit contact forms and other types of forms
- Register on the website and activate the account
- Download an item or file such as digital and electronic books, mobile apps , applications
- Upgrading the services received
- More interaction with the site, such as increasing the time spent on the site, increasing the amount of comments, more visits, visiting similar and related sites
These are examples of the most common conversion rates that site owners try to persuade and persuade users to do, because the higher the conversion rate , the better your website's quality.

How to calculate the conversion rate?
Calculating the conversion rate is very easy. The hardest part is persuading users to do what you want them to do. All you have to do to calculate the conversion rate is divide the number and conversion rate by the total number of visitors and then multiply it by 100 to find the percentage. In this case, the conversion rate of your site will be obtained. In other words, we divide the number of convinced users by the total number of users and visitors, and finally multiply it by 100 to find the percentage. A higher conversion rate indicates that the number of convinced users is higher, and this is very good.

For example, if the number of visitors to your site is 20,000 and the number of users convinced to do the job you want is 5,000, your conversion rate will be 25%. Calculating conversion rates is not difficult, but you can use some free and online services such as Google AdWords or Google Analytics to calculate your site conversion rate. These services will automatically calculate the conversion rate for you and display it in the user interface.

One of the advantages of the conversion rate is its flexibility, so that you can expand or limit the range and scope of the conversion rate calculation. For example, you can calculate the conversion rate of your entire website compared to other sources.

Here are some examples:
The conversion rate of a marketing channel:
What is the conversion rate of AdWords traffic? Check the conversion rate through the received traffic in this way

Site Page Conversion Rate:
Check which page has the most impact on your website
Ad conversion rate: How has the performance and impact of advertising in increasing conversion rate been, examine the impact of advertising in every way

Campaign conversion rate:
Investigate the performance and impact of the campaign in calculating and increasing the conversion rate

Keyword conversion rate:
Investigating the impact and performance of the keyword in calculating and increasing the conversion rate , examining which of the keywords had the highest conversion rate and which one had the lowest conversion rate.

Is duplication also calculated at the conversion rate?
The question may arise for you and the site and business owners whether the number of duplicate rates from one user is also effective or not.

As we said, the conversion rate is obtained by dividing the number of converted and persuaded users by the total number of visitors, and also the conversion rate will be calculated by one person. Therefore, the duplicate conversion rate is also calculated. For many businesses, the conversion rate is equal to the click-through rate . Therefore, click conversion rate is one of the effective indicators in calculating and evaluating efficiency and performance.

In calculating the conversion rate, pay attention to the volume and quality of information
In calculating the conversion rate , do not only pay attention to the percentage obtained, you must also pay attention to the amount of statistics and the total number of visitors. For example, imagine that your conversion rate is 100%, but this is while the number of visitors to your site is one, so it cannot be said that you have a popular and good performance. Or, for example, 5% of the 20 visitors have been converted and one of them has been accidentally and accidentally converted? Can you say that you performed well?

So you have to take into account the wrong percentages in calculating the conversion rate and the number of visitors. Wrong percentages such as random conversions, people who wanted to convert but did not, people who did not want to convert but became, specific time periods when the conversion rate is sometimes too high or too low.

Of course, the time intervals for obtaining the conversion rate of different types of sites are not the same, so that for some large and famous sites, the conversion rate will be considered within a month and the same rate will be reliable. Was.

What is the best conversion rate?
The conversion rate depends on factors such as traffic quality, field of activity and type of business, what you expect from users, and so on. A higher conversion rate is better because, as we said, it shows the amount and number of users who have influenced you and done what you asked them to do. For relatively small sites, a conversion rate of 2 to 5 percent is the best conversion rate and a good statistic. Another important point to note is that conversion rates do not always mean sales. In many businesses and store sites , the ultimate goal of sales will not be profitable even if the conversion rate is higher but sales are low. So consider the conversion rate as a useful indicator to calculate the return, but also take the necessary measures to increase sales or traffic or anything else.

How to monitor conversion rate?
Conversion rate is not the only indicator of site performance and traffic evaluation, but it is one of the useful and useful indicators for evaluating site performance and by monitoring and controlling this index and its results, we can focus on our strengths. Improve your weaknesses, but to do and better understand this, you should use experts and those who are skilled in this field, because if you use those who have no expertise and science in this field, not only may not be a good result. It will not take, but it will get even the opposite and worse result. Of course, the number of people who use their strengths and weaknesses in the site and returns in a principled and professional manner is very small, and you can reach the best point among businesses and site owners by observing these principles and expert supervision.

Of course, most online services help you measure the quality of the quality of your traffic and site:
-Google Analytics
- Adwords
- Facebook Ads, Instagram Ads
- Twitter Ads
- Pinterest Promoted Pins

Methods for monitoring conversions through Google Analytics
Monitor a specific URL:
You need to set a goal to know the conversion rate of a particular page of your website. This process uses notification of conversion rates for forms that are on a separate page but related to the website. To use these features, you must set a goal in Analytics and after some steps, achieve your desired conversion rate and statistics.

Monitoring the time of user presence:
Google Analytics can be used to know the amount and duration of user presence. Do these questions come to you that the duration of the user's presence on your site has an effect on your conversion and traffic or not, how long is the presence of users on your site, how long users stay on the pages of your website and ...
To answer these questions, it is better to use the Google Analytics service, and by creating a duration in Google Analytics, you will find the answers to all your questions. Of course, after answering your questions, it is better to work on your weaknesses and improve your performance.

Monitor the number of pages visited per user visit to the website:
Similar to the second case, the question arises as to which page of your website users have been, or how many users have visited a page of your website, it is better to use Google Analytics to find the answers to your questions.
Conversion rate is one of the most important indicators for calculating and evaluating site traffic efficiency, and site owners can easily obtain the desired information by calculating and considering the conversion rate and know whether their performance is to persuade users to do something. Effective or not. In this article, you will get acquainted with the concept of conversion rate, how to calculate it and its application, now it is time to take the necessary steps to calculate and increase the conversion rate of your site .

Source:https://www.dotnek.com/Blog/Web/what-is-the-conversion-rate

In recent decades, communication between users and site owners or business owners has been one-way, and communication between them has been only for sending letters, calls or things like that. But today, with the advancement of technology, communication between users and business owners has expanded so that users can also produce content for businesses, which is user-generated content called UGC . We will explain more about UGC in the following.

What does UGC stand for?
UGC stands for user generated content . User-generated content is very useful and effective for businesses. A clear example of UGCs are posts that users upload to social networks such as Instagram , YouTube, Facebook , etc. Or the comments and comments that users put under different types of posts are the same as UGC or user-generated content. UGCs can have different types depending on the type of business. For example, they can be video, video, text or anything else. Therefore, the content produced by the user in a business can be of different types and there are no restrictions. If user-generated content is important to your business, you need to create a space that encourages the user to produce content.

What is UGC?
Until decades ago, there was a big wall and distance between users and business owners, so the communication between them was quite limited and one-way. This limitation of communication between users and business owners meant that they were not informed of each other's views. In this case, they could not take the necessary measures to meet the needs of their users and improve their business. But today, with the advancement of technology, space has emerged that makes the relationship between users and business owners wider and more unlimited. In this case, users are in touch with business owners and can apply their opinions to them. It is even possible for users to generate content. User-generated content can come in many forms, with some experts saying that every move a user makes on a site or page is a UGC. Even if a star comments on a site, it is considered user-generated content.

If you have a website where user-generated content is very important, experts say it is better to pay close attention to the following three points and also create a space that encourages users to produce content and activity.

It is valuable and effective content that has the following three characteristics:
- Published publicly in the cyberspace of the website or social pages.
- The necessary effort has been made to produce that content.
- Produced professionally in a specific and of course related framework and format. (This framework can vary depending on the type of business.)

What are the benefits of UGC?
User generated content will have a huge impact on the brand and business. Content generated by users makes the voice of users reach the ears of the business owner and of course other users. By producing content to business owners, users apply their ideas and desires and establish a strong relationship with them, which can meet their needs and improve business performance. On the other hand, the content produced by users can also affect other users, so that other users use their opinions and can make decisions based on what they say. Statistics show that the impact of user-generated content on other users is much more effective than content generated by the brand itself. The regular customers of a business, if they are satisfied with the business product, can turn other visitors and users into buyers and customers. Therefore, the presence of content produced by users is very important.

The most important influences and importance of UGCs are the following:
- Build trust between users and audiences
- Increasing users' awareness of the brand and its products
- Generate content for free, quality and effectively
- Strengthen the brand and introduce it to many people
- Identify the real needs of users, identify their needs and try to meet them
- Increase the variety of content created
- Improve business interactions
- Contribute to content marketing and have a positive impact on marketing
- Possibility of personalization for the audience
- Create sales standards and help increase sales
- Introducing brands and products to a large number of people
- Increase users' trust in brands and products

What is the importance of UGCs in business and SEO?
User-generated content is so important that many large websites and businesses have a strong, professional, and dedicated team to evaluate the impact of user-generated content. User-generated content increases users' trust in the brand, which ultimately leads to increased sales. Also, a large number of users identify brands and products through UGCs , and this increases the user and visits to the site. Content generated by users is produced for free or at a lower غير مجاز مي باشدt but with very high quality, which reduces the غير مجاز مي باشدt of producing business content.

That is, user-generated content allows business owners to produce less content.

SEO is one of the most important things in sites that many efforts and measures are taken to strengthen it.

What is the impact of UGC on SEO?
Content generated by users includes their opinions, their needs, the strengths and weaknesses of the business. Business owners can identify the needs of users by carefully examining and paying more attention to UGCs, and to meet their needs, raise other issues and take the necessary measures, in which case, according to the needs of users, your audience. Increases which ultimately leads to increased site visits and rankings . So the impact of UGCs on SEO is as much as the attention and importance of business owners to them. The more they pay attention to the content produced by users and take action to meet their needs, the site traffic will increase and will have a positive effect on the site SEO.

3 positive effects of UGC
1- Increasing the amount of user time on the site (time on site)
The amount of time users is present on the site is directly related to the quality of the content on the site. The higher the quality of the content on the site, the longer users will be on the site. You can also provide comments by users to increase the duration of users on the site. In this case, new users will be present on the page for a long time by reading and seeing the comments of other users, and they will trust the brand more. So content produced by other users in the form of comments can increase the time spent on the site and users' trust.

2- Increasing brand credibility and improving conversion rates
Content generated by users in other modes will increase the brand credibility so that the introduction by users will affect other users. According to statistics, the impact of user introduction is greater than the impact of the brand itself. Instead of paying attention to the description of the product or brand, people will pay attention to the views and opinions of the people and users who have used them.

3- Creating new and non-duplicate content
Content produced and published in cyberspace must be creative and professional because users get tired of duplicate content and are no longer affected by it. That's why you always have to create new content. Content produced by users in various formats of video, video, text, etc. are produced very creatively and skillfully, which is a great help to business owners who no longer need to produce different types of content. The production of different types of content by users will make business owners produce less content and the غير مجاز مي باشدt of producing content will be reduced.

The impact of user-generated content on branding
Every business should take the necessary steps to strengthen its brand or branding, which will increase traffic and sales. Content generated by users on the sites will help you better understand their needs, their comments will gain more trust from other users, and even the inclusion of product problems by users will increase trust. As trust increases, so does sales, and as sales increase and your traffic increases, your brand is recognized and evaluated by other users. So users have a big role in increasing traffic, increasing sales and strengthening the brand of a business.

UGC Campaign
The strategy of the 
If you have a website or business where user activity is very important, it is better to create a space to encourage users to produce a variety of content related to your business and brand. Because the impact of introducing products and brands by users is much greater than the impact of introducing brands and products by the business owner himself.

Source:https://www.dotnek.com/Blog/Web/what-is-ugc-in-seo

In order to be better able to be present in the job market and overcome your other competitors and make good progress, you should be familiar with some terms that exist in the field of web and site design so that you can easily set goals and find good and suitable ways to Use success, increase traffic and visit your website . One of the most widely used terms in the field of web and SEO is the concept of spiders and reptiles. This article contains valuable concepts and explanations about these terms that can be very useful for beginners in this field. It is recommended that site owners and newcomers do not miss this article and its description.

The concept of spiders in SEO
Having software called spiders in search engines can be a very interesting topic for users. Many users may be wondering what the spider has to do with search engines and SEO. To answer this question, we need to analyze the performance of the spider in the main world to discover its similarity in the real world and the virtual world of the Internet. Spider-Man jumps from building to building and from wall to wall, dismantling tall buildings. In the virtual world of the Internet and search engines, when optimizing sites , crawlers and spiders inside search engines go to the site and other pages through in-site links. In other words, the links on sites and pages act like spider webs, and spiders go from page to page and from site to site through the same links. Spider is software that has been placed inside search engines and optimized to go to various pages and sites through links and optimize their content.
Crawlers are software that follow the links on pages as an algorithm to reach different and related pages and index their contents for search engine databases so that the search engine database is always up to date and can After the user search, display the result easily and quickly for the user.

Spiders are software that scrolls from page to page, scanning and indexing their contents. The links that spiders use to go to other pages are called feeds. Spiders use the links on the pages as a webbing thread. Here we can understand the importance of internal and external linking , and site owners need to be careful about linking in order for their site pages to be better indexed and placed in search engine databases.

How spiders and crawlers work
Spiders use it to index the pages of your website through links on various pages. Spiders work according to certain policies. Their work policies are as follows:

- Selection Policy:
One of the policies that spiders use to select pages from the website to be indexed. This means that they use this policy to determine which pages of the website should be indexed.

- Re - Visit Policy:
A policy used to review and revisit web pages. As web pages are first viewed and optimized by search engines and then placed in a list, it is up to the spiders to revisit and rediscover which of the web pages in the list should be revisited. Be re-examined and this diagnosis is made using this policy. In other words, this policy is used when crawlers have indexed page content and placed it in database directories, but for better and easier access they should check the links in the database, which The review is done through this policy.

- Politness Policy:
This policy is used when search engine crawlers and spiders notice that there is no overload. Of course, reptiles are very sensitive to this issue and focus a lot so that the page being examined does not have duplicate pages so that duplicate pages are not indexed again.

- Parallization Policy:
This policy, which is the last stage of reptile operations, is about how reptiles and spiders are distributed on sites and pages, and causes them to coordinate on how to disperse and perform operations. Of course, in this type of policy again, great care is taken not to index duplicate pages.

How spiders and crawlers work to index web pages is divided into three steps:
1- crawl
2- indexing
3- search engine
In the first stage, reptiles go inside all the contents, posts and posts of different types of sites and crawl between them to get enough information and store it in the database.

In the second stage, the information obtained from the crawling stage is placed in the database and stored so that in the last stage, when users search, search engines can find the appropriate and desired result of the user from the database and provide it to users.

Factors affecting how reptiles work:
1- Domain name:
The importance of domain name based on new Google algorithms such as Panda algorithm is very high and domains that have keywords will have special importance and privileges in ranking and ranking. Domains that rank well and have Google ratings are more likely to be scrutinized by search engine crawlers.

2- Backlinks:
As we have said in other articles and other sections, backlinks and external links are very important in being in the top rankings and for your pages to rank well by search engines. And if Google gets it, it's better to use principled linking. If the linking of your site is not principled, it may even have negative and bad effects for your site. The links between the contents of the pages are like algorithms that crawlers follow to go to other pages. In order for your pages to be indexed by crawlers, you need to use basic linking.

3- Internal links:
Internal linking is used to direct the user from one page to another page of the site. If your linking is principled, you can keep the user on the site for a long time and make them see other pages of your website. Principled internal linking is very important in directing crawlers to other pages of the website to index content and store it in search engine databases.

4- Sitemap:
After placing your site on the servers, it is better to specify your sitemap

5- Duplicate content:
Duplicate content is not suitable for Google and SEO, and if you see duplicate content, negative points will be considered for the site. Even reptiles are very sensitive to this issue and will not be indexed according to the Politness Policy if faced with duplicate content.

6- Meta tags:
Using more common meta tags and tags has no effect on the appearance of the content, but will help crawlers more in indexing web pages. Meta tags have a great impact on identifying sites to search engines and optimization.

Top Crawlers
Top Crawlers
One of the most famous crawlers of Google search engine that stores content after searching and indexing in search engine databases for easy and fast access.

Ahrefs:
This web crawl ranks second after GoogleBot . It is a tool for checking page backlinks and can also be used to check your competitors

Ahrefs web crawl features include the following:
- Conduct backlinks research
- Tracking and ranking
- Web monitoring
- Website review
- Competitive Search Analytical Report
- Check broken links for key research

SEMrush:
This crawler has a complete package for site reviews, social media, traffic and SEO.

SEMrush crawler features include the following:
- Attract more traffic
- Track routes and sitemaps
- Analysis of reports
- Ability to build a list of powerful keywords
- Diagnose and solve technical problems
- Detect and find negative SEO

SEO Spider:
Among the crawling features of SEO Spider , the following can be mentioned:

- Integration and communication with Google Analytics
- Provide a list of URLs
- Ability to find duplicate content
- Ability to find broken links
- Browse robots and other instructions
- Perform updates

Sitebulb web:
This software can be used for Windows and Mac operating systems.

Sitebulb web features include the following:
- Having a powerful engine
- Visualize graphs and charts to facilitate and assist users in understanding issues
- Provide different types of reports, comprehensive reports, unique reports
- Ability to provide recommendations

Seomator:
This tool is designed for technical analysis, architectural specifications and sitemaps. This tool sends a complete report and evaluation of performance and problems to the site owner's email to tell them the areas and sections that need repair and maintenance to improve.

Seomator features include the following:
- Suitable for SEO of small and medium organizations
- Provide practical warnings and advice
- Provide reports
- Limiting URLs

Deep crawl web Crawler: Features of deep crawl web Crawler include:
- Monitor the site regularly
- Recovery through pandas and penguins
- Assist site owners in prioritizing and linking errors
- Architecture and website design , optimization

Serpstat:
Has ideal packages and tools for hacking, marketing and SEO growth

Serpstat features include the following:
- Has a SERP crawler
- Ability to monitor keywords, backlinks, content
- Sitemap tracking

OnCrawl Web Crawler:
This software provides detailed images and information about the impact of SEO on the website

OnCrawl features include the following:
- Help to better understand traffic
- Monitor and control the performance of the website, backlinks and internal links
- Measure the quality of content and specify it for improvement

Raventool:
This software is designed to manage ads and campaigns.

Raventool features include the following:
- Specify the data accurately
- Provide accurate and detailed reports
- Suitable for producing PDF files
- Provide marketing reports
Now that you are familiar with the concept and how search engine crawlers work and their impact on the site ranking , it is better to follow your tips to better index your site by links to crawlers and spiders. is.

Source:https://www.dotnek.com/Blog/Web/the-concept-of-spiders-in-seo

The content you put on your site reflects your knowledge and information, expertise and how important you are to your users. If you do not leave any posts for a long time or do not update your old posts, you will miss a valuable opportunity and even your site traffic may suddenly decrease.

Why should we update old posts and website content?
Imagine a user is looking for something that comes across your site post, in which case the user at first glance realizes that your post is old and has not been updated and may not read your post at all and leave your site unimportant and not even return to your site. Because the user will notice at first glance that the content is old and may assume that you do not have enough knowledge and expertise in posting and do not care about your users. The next series will refuse to visit your site.

Or else the old content you wrote may be based on old Google and SEO algorithms that are outdated at this time, in which case your post will be negatively damaged. For example, according to Google's previous algorithms, writing a large number of keywords in a post has had a great positive effect, but if you follow this outdated algorithm, your post may be completely ignored.

In general, there are three types of scenarios for the negative impact of old posts:

1- If your website is not updated and there are old posts in it, Google will show your site when searching in the lower categories of search results due to the importance of updating and updating the content. Or it may even display search results on subsequent pages.
2- Older posts on your website may have been written according to old Google algorithms that are now obsolete. In this case, when optimizing your website posts, it may have negative effects and reject your post due to non-compliance and non-compliance with new algorithms.
3- You may want to put different keywords for your old posts and Google will show some of the screws of your site or put some of them in the high rank that make it difficult to display your post in the top search results or Impossible.

Important tips for updating old posts:
Updating old posts is much more غير مجاز مي باشدt-effective than creating new ones:
Creating new posts requires very high غير مجاز مي باشدts, which is not غير مجاز مي باشدt-effective at all. Instead of creating new posts, it is better to update the old posts and adapt them to the new Google algorithms and the needs of the users. In other words, old posts are the capital and main treasures of any website. But the mistake that business owners may make is to think that the more posts on a website, the better it will be at attracting users, which is why such people and business owners are so involved. They do not pay attention to creating new posts to old posts that are treasures and do not update them to attract more users.

Quality is more important than quantity:
The number of posts shared on a website may be very large, but most of them are duplicate and similar to each other, so that none of the several similar posts can meet the needs of the user. In this case, none of the several posts can satisfy the user, because it is not of sufficient quality. The strategy that the more posts, the more traffic will be old and now it does not have much efficiency and impact, instead of a large number of duplicate posts and similar quality posts have a great impact on attracting users and increasing traffic on your site

How to identify old posts that need updating?
The answer to this question depends on the type of business and your activity. But the general point about all businesses is that you have to analyze and review your posts between specific time periods, monthly, yearly, etc. to eliminate their shortcomings and shortcomings, and the post Exercise your old ones based on new algorithms.

If your business and type of activity is competitive and you should always be up to date and share new content, you should update your old posts as soon as possible. For example, if your field of activity is about law, business, economics, and the principles of business, income, marketing, etc., you should update your posts at each period of change. Note that you should not submit new posts with the same content, but you should update your old posts so that old posts are no longer displayed to users. You also need to be careful about how Google optimizes your site and search engine optimization , and what it does with old, updated posts. The mechanism of most search engines is to display new content in the top rankings of search results, so update your old posts.

How to select old posts to update?
Posts that are mostly in the field of law, business, marketing principles and technology, etc. should be updated in different time periods, because these issues are constantly changing. The process of updating previous posts may seem time consuming to you, but in fact updating a post can be adding an image, changing a paragraph, adding or reducing a section.

Examine your criteria
To improve performance, you need to constantly review and analyze your site to get the best and most desirable results. For example, you can pay attention to how your users interact and see how much they are present on your pages and posts, and according to the duration of their presence or the speed of jumping from one post to another, make the necessary decisions and take steps to improve your performance. Give. You can get information about the duration of a page or the speed of jumping from one post to another and such information can be obtained through Google Analytics and other services. You can use users' comments and find out their needs and update old posts according to their needs or provide new posts to meet their needs.

Analyze your SEO
You must be careful to analyze your SEO so that you can identify your strengths and weaknesses and use them to improve your performance. By considering new keywords and new principles of using keywords, you can easily update the contents of your previous posts. Be sure to use keywords that are liked by users and are mostly searched by them. You can use Google services to find new and popular keywords.

How to get the best updates?
Always remember that updating is one way to increase traffic and traffic, it is not the only way. Therefore, you should identify the posts that need to be updated by taking the time, accuracy and attention, and take the necessary actions on them. You should check the posts to determine what this post needs and what should be reduced or increased.

Here are some commonly used actions that work well:
Use new data:
Older posts with the same content by inserting new data such as statistics and news

Create the best posts:
Always consider your best posts as a showcase of posts, in this case you can even identify and update old posts based on your best post.

Question to yourself:
You should always ask yourself if your posts are new? Do my posts need updating? Which of my posts should be updated? By asking and answering such questions, you can easily determine and go your own way.

Convert textual content to infographics:
You can convert previous content to infographics to better diversify and convey your mesغير مجاز مي باشدe and purpose.
Inserting valuable details: You can both attract the user's attention and improve your site's SEO by entering valuable details and information such as the author's name or about it.

Other ways to increase SEO in old posts
- Add pictures or video and ...
- Linking related posts on different pages to attract users' attention and increase the views of other posts
- Knowledge of new principles of using keywords and using new keywords and not using old and obsolete keywords
- Increase text length and content
- Use optimized titles and descriptions
- Review of new search engine optimization algorithms and new SEO principles

Old post publishing methods
- Linking old posts and related new posts
- Linking posts, you have written to other websites and pages
- Collaborate with other bloggers to increase post traffic
- Create an album of the best upgraded posts, new, old
The ultimate goal of all these measures is to increase traffic and traffic, but it should also be noted that in addition to attracting users and increasing traffic and traffic, have your posts been able to attract users? Were you able to adapt your posts based on new algorithms and new principles?

Some general reasons to update old site posts and their impact:
- Increase traffic through content updates:
Search engine optimization engines display posts that have been updated in the last one year at the top of the search results rankings, and the post that is displayed in the top rankings, the user can easily recognize that This post is not old and has been updated for a maximum of one year. By doing this, you will see an increase in traffic and visits to your site.

Fresh content:
According to Google's new algorithms, Google gives special points to sites that are up-to-date and provide up-to-date posts, and this issue is not hidden from anyone. So one of the other reasons to update posts is to get special points from Google.

Fixing spelling and grammatical errors in content:
Among the content that contains misspellings or grammatical errors may be considered by the user as the author of this post has little knowledge, so it may reduce user trust and reduce traffic. To prevent this, we need to update such posts that are incorrect. So the existence of misspellings and grammar is another reason that causes us to update and edit the post. By fixing these errors, you will see a significant increase in traffic to your site.
Finally, considering all these cases and reasons, you should pay attention to the hot discussions related to your business and activities and use them to increase site traffic and produce quality and related content and earn special points from Google. do. Updating old content has a special advantage in increasing traffic.

Source:https://www.dotnek.com/Blog/Web/impact-of-uptime-on-seo

to be able to evaluate and evaluate the performance and efficiency of your site. For better and easier review, Google provides a service for its users that can accurately review and evaluate the site for users. Working with this review tool is very easy, so that the user interface is easy and user-friendly, and even non-experts with very simple training can easily work with this tool and review their site. To learn more about this tool and how to work with it, it is recommended to follow this article.

What is Google Analytics?
Google Analytics is a tool for analyzing and reporting on how a site works. By analyzing the site, Google Analytics provides valuable information such as how users behave, conversion rates, inbound traffic, SEO weaknesses , strengths, etc. to site owners, and site owners can easily identify the site's weaknesses by having this information. Identify yourself and improve them for better performance. There are many tools to do this. A very important point that distinguishes the Google Analytics tool from other tools is that it is available to all users completely free of charge and it is also very easy to work with and has an attractive and easy user interface that all experts and Non-specialists can easily work with this tool. The information you receive about your site from this tool is very valuable and you can focus on them to improve the performance of your site. Know information such as inbound traffic, bounce rate, conversion rate, impression, length of stay on the page, popular pages, the impact of keywords, etc. on your site pages or social networks and improve your page to get better rankings. forgave.

This information was only a small part of Google Analytics reports. Another thing that makes Google Analytics popular among users is that it is compatible with all tools and services and can be combined with them and provide valuable information to users. Tools like Google AdWords, YouTube , Tag Manager, etc.

The reason why site owners use the Google Analytics tool
Website owners are looking to increase traffic, increase traffic, get top rankings in search results, improve site SEO , improve keywords, etc. and want to have a high-traffic and strong site. To have this type of site, you need analysts who are aware of their strengths and weaknesses so that they can focus more on their strengths and improve their weaknesses. The best and most appropriate tool that will help site owners to do this is the Google Analytics tool , which is free and easy to use, and also has the ability to be compatible and combined with other tools for further analysis. Therefore, to have a strong and popular site, they use this tool and can get answers to their possible questions.

The questions that Google Analytics tool answers by submitting its analysis reports are as follows:
- What topics are most interested in my site readers and visitors?
- Which marketing technique has had the most positive impact on site traffic and conversion rates?
- What links and sites have visitors been directed to my site?
- How and to what extent my site converts and clicks my site
- How many of my audiences could I turn into a customer?
- What were the characteristics of users who became customers?
- How long do users spend on my site?
- Which page of my website has had the most time and the most users?
- Which pages of my website have been popular with users?
- What is the average amount of time users spending on my site?
- Is the speed of my website good or does it need to be increased?
- What smart device do users use to log in to the site?
- Is it necessary to make the site responsive and able to display on all devices?
- Where are most of my users and visitors from?
- Some people visit my site on a daily, weekly, monthly basis
- When the site has faced an increase and decrease in traffic

How to install Google Analytics?
Installing Google Analytics is very easy and simple, and by leaving a few minutes, you can easily install it on your site and benefit from its valuable reports. Of course, you should pay attention to the installation steps more carefully so as not to face problems and be able to install it better. In addition to being installed on the website, Google Analytics has applications that can be installed on Android or iOS smartphones. To install it, you must first have a Google Account to send reports to you. Go to Google Analytics and follow the steps one by one carefully to finally install it on your website and use its valuable reports to improve the performance of your site

Terms in Google Analytics
After installing the Google Analytics tool on your site, it is better to get acquainted with some common terms before working with it so that you can better continue your activity.

Dimensions:
Dimensions are an example of a feature in Google Analytics website or mobile application that can have different values. Visited pages, user presence time, user exit page, browser type is some of the dimensions that exist in Google Analytics.

Metrics:
Metrics are properties and characteristics that are within the dimensions and their values ​​can be calculated as rates or totals. In this case, it provides the user's presence time or the number of visits to a page and information like this as a rate.

Sessions:
Courses are the length of time a user interacts with your site through a website or phone. All information about the user such as the number of pages visited, the amount of purchases, the duration of attendance, etc. are calculated and reported during the courses. A period of 30 minutes ends after the user interacts and communicates with your site, and if the user re-enters your site after that, a new period is created to record his behavior.

Users:
If visitors to your site enter a course and a course is created for them, then visitors will be considered users of your site. So visitors will become users of your site if they participate in a course.

Visitors:
Visitors who visit your site are divided into two categories.

1- New visitors: are visitors who enter your site for the first time and have not been to any course before.
2- Old visitors are visitors who have already entered your site and have attended and attended at least one course of your site.

Page views:
This term refers to the total number of times a page has been visited by users. Note that the number of duplicate visits by duplicate users will also be calculated. This means that if a page is viewed several times by a user, it will be counted many times.

Pages / Sessions:
Pages / Sessions is the average number of pages visited by users in a period. In other words, the average number of pages visited during a period is calculated in this period. Frequent visits are also counted.

Avg. Session Duration:
The average time that user sessions last.

Bounce Rate:
This term refers to the percentage of users who see only one page of your site after the user enters the site and leave your site without any interaction. The lower the bounce rate , the better your site performs and the better the interaction between the user and the site.

New courses:
An estimate of the number of new users and visitors who visit the site for the first time. The reason for this estimate is that a user with a new IP may enter your site.

Goals:
You can set your goals in Google Analytics . By doing this, you can measure your success in achieving your goals.

Conversions:
Conversions occur when users act on what you say, for example make a purchase or fill out a form, etc. The higher the conversion rate, the better the interaction and performance of the site.

Attraction:
It is a method that you have used to attract your users.

Behavior:
Represents the behavior of users on your site that you can make the necessary decisions and actions to improve or maintain your techniques based on user behavior.

General sections of Google AdWords
Set the time
By entering this option, you can use the calendar to specify the time intervals of your reports or you can even compare two different time intervals with each other.

Home
By entering this page, you can see the statistics and reports related to Sessions, Avg. See Session Duration, Goal Conversion Rate, Bounce Rate. You can also see online users and lists of sites you have linked to your page.

Customization
The main part is the dashboard or the main page of the reports, in which you can see general information and general statistics about your site, and of course you can customize it to display information and statistics according to your settings.

Google Analytics Report
In this section, business owners can receive information about the audience, searches, conversion rates and behavior of their site users.

Instant information
You can refer to this section to be able to know current information about users' performance and behavior. Information such as how visitors enter, active pages, current location of users, number of pages viewed by users, etc. can be displayed and provided in this section.

Specialized and important parts of Google Analytics

Audience:
In this section you will find information about the characteristics of the audience and detailed information about them.

Sections related to the audience:
Overview: Information including Sessions, Users, New User, Page views, Pages / Session, Avg. Session Duration, Bounce Rate, Number of Sessions per User can be presented and displayed in that section.
Demographics: In this section, you can get information such as the age and gender of your users.
Interests: In this section you can know about the interests of your users and according to their interests to improve the site and attract more users to take the necessary steps.

Behavior:
This section consists of 4 parts:

1- New vs Returning Compare the behavior of your new and old users in terms of number, duration, presence, etc.
2- Frequency & Regency: Is it possible for old users to visit your site or not and you can also see their last visit.
3- Engagement: shows the level of user engagement with your site.
4- Session Quality: The input channels of the site are compared in terms of number of inputs, bounce rates, etc.

Conversions:
The last part of Google Analytics is where the number of users who have converted, that is, according to what you said, is specified, and you can make the necessary settings in this section.

Source:https://www.dotnek.com/Blog/Web/google-analytics-tutorial