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How to increase your click through rate or CTR?

How to get more clicks on your Ads? Indeed, this is the ,000 question that every pro person of PPC struggles with daily. Fortunately, very few experts accepted this challenge.

Most data-driven businesses have learned how to get more traffic using PPC ads , and they do not share their tricks. Therefore, we’ve selected some of our favorite secrets to share with you here. Read the following tips that you could use to improve PPC traffic that will help you to see the outcomes almost quickly. In order to strengthen your SEO site and gain a higher position than the competitors, you should keep up with the new Google updates. For this purpose, you should pay special attention to CTR or click-through rate


What is CTR?
Click-through rate is defined as the percentage of visitors who click on your website link in search results, or in other words, it is known as the number of users clicks on your site divided by the number of times your page is displayed to users.

How to get information about click-through rate?
You can easily achieve to click-through information in Google Search Console tool , for this purpose you can use the performance section, which is displayed as a percentage.

What is Impression?
Whenever a user searches for a phrase in Google, an impression is recorded for all the results on each page which the user searches, for instance, even if the site is at the bottom of the second page and the user does not scroll to the bottom of it, an impression is recorded for all sites on the second page.

The role of click-through rates in return on investment:
After creating content and displaying that in search engines, only users' clicks on the website are able to acquaint users with the services or products that the website offers, click-through rate is the only way to return on investment and provide the final result of SEO performance .

Organic click-through rate:
It Refers to a completely natural traffic that user organically see the links of your website in search engine results and enters by clicking on them. According to Google statistics, about 33% of organic traffic clicks are on the 5 content located at the top of the Google page, and as we know, more clicks equals more return on investment. Now it’s time to learn the ways of increasing CTR .

Guide to increase click-through rate or CTR:
1- Use ad extensions to increase visibility: Google loves it when you get a greater CTR . If someone clicks the ad, you get paid. It's in their best interests of you to get as high a CTR as you possibly can. So, they probably help you to reach your goal. Google mostly recommend using ad extensions to increase your CTR. Different types of ad extensions can make other ways to earn through ads.
2- Use symbols to get attention: Whenever you look at Google Ads on the search console, you can observe more than five ads that use symbols to get users' attention.
3- Put the primary keyword you’re bidding on in the URL of your advertisement: Make sure to add keywords in your ads because it is considered the most effective practice. Using the main keyword in the URL and ads will attract more users to give them more clues about the ads that this one is more relevant to their search.

When they observe this, they can think that your ads are more relevant to their need.
4- Call your readers to action to get the click: After implementing all the above points, try to manage and engage the user. Words have great power, so try to make such engaging sentences that persuade them to click the ad.

Before writing for the ad, make sure to know your audience first, because whenever you want to invest in a campaign, you can surely check whether you are investing for the right audience or not, this might help a lot in understanding your audience's nature and generating more leads.


Keep an eye on the following things.

o Who the people are.

o How they describe the type of services, you offer.

o Audience intention from you.

o What they do not care about.



5- Using attractive and applicable titles: This is one of the most important points in increasing the click through rate , because no matter how accurate and principled the content is, if it does not have an attractive and useful title, the audience cannot be attracted to the website and cannot increase the click through rate.
6- Do not neglect the meta description: When writing the description in the meta section, you should note that when viewing the site title, the meta description is displayed exactly at the bottom of the title, by reading this section, users decides whether this website is suitable to meet their needs. So we have to use keywords related to the content of the website as well as the words that attract the users.
7- Increase page loading speed: User satisfaction and more clicks on the website is achieved through the high page loading speed, and user satisfaction causes referring to other pages of website and more visits, sharing content with other users and get more clicks. If the website page takes a long time to load, the bounce rate of your site will be very high, so we must be sure on the optimality of the website pages in terms of image file size, page structure and etc., to speed up the loading of site pages.
8- Use Long Tail Keywords: It is easier to guess the intention of the searcher if you use long keywords, and another point is that not many competitors have come to it yet, and using this trick can increase click-through rate .
9- Increase click through the use of metadata: Doing a plan to use microdata allows search engines to find and index the site as quickly as possible, which in itself increases site traffic . Another benefit of using microdata for SEO supporters is that It can enrich the site and improve the click-through rate.
10- Do not forget to test: The implementation of the above mention tips takes no time at all. Moreover, if you do implement any of them. In that case, you must try what you have done to make sure that your audience responds positively.

Generally, for CTR optimization , you must first optimize the content of the site, in the second step, the page title plays a key role in attracting the user to click on it therefore, you should use attractive and interesting words in your title to encourage the users to click on your site, in the third step, meta has a great impact on the users, which should contain 160± 20 characters in this section and, you should try to provide a detailed description of the following text. Also, if you try to use standard markup, you can increase the CTR by showing more complete information to the user along with the title and description.


Factors which reduce click-through rate:
All the ways that we have mentioned above were the ways of increasing the click-through rate. Now, if these factors are not used strategically, practically and in the right direction, or if each of them is overused, not only will they not increase the click-through rate, but they will also reduce the click-through rate. The use of robots is the topic which we will explain briefly, next.
They use the robot to increase the click-through rate:

It is true that robots can increase the click-through rate?
The answer to this question is obvious, this will continue for a short while because search engine algorithms are much smarter than the robot you have been used, they will quickly identify your website, and it will be penalized at this stage, so you have to wait to reach a high click-through rate and do not use methods that have a quick return but, with a short duration.


Last words:
The more clicks on a website, the more success will be provided for that. We should follow some steps to increase click-through rate, including: Select a suitable and attractive title on the search page, completeness and optimization of meta description part, standard markup is being used for this purpose. Although some sites try to provide robots which they believe in their effectiveness in increasing the click-through rate, but we should never be tricked because Google is very accurate and will definitely distinguish them from the real user. So try to increase your CTR with the methods mentioned above.

Source:https://www.dotnek.com/Blog/Web/how-to-increase-your-click-through-rate-or-ct


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“Smart 4” board game that connects to Android and iOS apps

Smartfour (Smart 4) game is really an amazing 3D board game. the three-dimensional screen of this game is divided into 5 * 5 cells. Smartfour is a strategic, planned, smart game with artificial intelligence that is suitable for entertainment at parties, gatherings and even travel. This game is a global board game that connects to the mobile application via wireless and Bluetooth networks, and people can compete and battle with their competitors physically (like face-to-face 2-player game), online (with other people) or with robot (artificial intelligence). The game is designed to enhance the ability of three-dimensional thinking, cognitive modeling, critical thinking, and is an interesting family entertainment game that is suitable for all age groups (6+). It will also play an effective role in developing children's thinking power. But the game suitable for adults too.


Features:
Portable:
Smartfour with dimensions of only 258 * 258 * 61 mm takes up little space and can easily be placed in a bag, can be folded quickly, and can be easily set up to play in travel, camping and etc.

Artificial Intelligence Instructor:
This game and application has an adaptive artificial intelligence instructor that levels the difficulty of the game based on the previous games.

Game review:
Every game that is played is monitored and reviewed to improve and change the game strategies.

Online Battle:
This game challenges the players to compete with other players around the world.

Global Leaderboard:
In the online game, your rivals are randomly selected from the players around the world, match random rivals at your level, and win many games and defeat more rivals to reach the world table.


Possibilities:
Artificial Intelligence Referee:
Smart Four Connected is an AI featured 3D board game. With the integrated referee, the board records your moves and gives flashing indications where the goal is reach.
The artificial intelligence implemented in this game determines the winner and the loser by showing feedback.

Strategy:
Hundreds of combinations, methods and strategies designed to win and lose.

AI Challenger:
This game has an artificial intelligence challenge that, the difficulty level of the game can be set to three different levels or adaptive artificial intelligence after connecting to the Smartfour application.

Online Match:
You can battle and play with randomly selected opponents or players around the world.

How to play:
Before playing the game, make sure that the Smartfour battery is full, if the smartfour battery is not charged, it will not turn on. To increase the battery charge, you can use the USB cable that comes with the game board. The center button will flash while charging to indicate that the charging process is working properly, and the center button light will be on steadily after the battery gets full.

This game actually includes 2 games with different strategies and methods, and you can only play two different games with smartfour and enjoy the excitement and fun of the game.

After launching smartfour , a menu will appear with 7 lights on, of which 4 lights are for Connect 4 and the other 3 lights are for Light Out. The lights are a menu that is displayed to the player so that the player can select the operation he wants. In fact, each of the bright lights has a different function, and by pressing each of them, you instruct smartfour to do something for you. In order to make the smartfour work as you wish, you must be aware of the function of each button and Press the buttons consciously. The three buttons on the right are for lights out to specify the level of play and the three buttons on the left are for setting the level of Connect Four (Easy, Medium Hard). Use the bottom left button to specify the type of opponent in the game (online rival, adaptive artificial intelligence, physical rival).

1- Connect 4:
In this smart Connect 4 game, you can compete with a physical competitor, an online competitor, or with a connect 4 robot . This is a two-player game and you get feedback from connect 4 artificial intelligence by placing the beads on the houses of the 3D screen in the form of turning on the house lights. The winner of this game is the one who places 4 pieces of the same color in consecutive houses, either diagonally or directly. The interesting point in this game is that, there is the possibility to put the pieces on top of each other, but it should be noted that the maximum number of pieces that are placed on top of each other is 5 pieces. Beads of the same color must form a straight or diagonal line of 4 pieces to determine the winner of the game. The beads that are placed on top of each other can be black or white, but the beads that are placed next to each other to form a line of 4 beads, must be monochromatic.



Smart Connect 4 also has the ability to connect to applications on smartphones or tablets. To play with artificial intelligence or play with players around the world, you must connect smart four to your mobile application via Bluetooth and easily battle and play with virtual competitors.

2- Lights out:
Clicking on a button changes the mode of that button and the status of the adjacent buttons: the lights on turns off, the lights off turns on. You win whenever all the lights will be turned off.
The inner circle buttons blink twice quickly to indicate the level passed.

Connect the application

Download and install the smartfour app from the App Store or Google Play Store . this application can be installed for iOS 9.0 and Android 6.0 and above.

1- Launch your smartfour and get in menu mode.
2- Launch the smartfour app that you have already downloaded and installed on your tablet or mobile phone and connect via Bluetooth.
3- The board displays a solid diamond pattern to indicate the success of the connection.

Note
1- Smartfour is only available if it is in menu mode, before connecting to smartfour, be sure to exit the game mode and be in menu mode.
2- If you are using an Android device, you may need to activate your GPS to be able to connect to Smart Four via Bluetooth.

Exit the game
To exit the game and return to the menu, you must press and hold the center button for 2 seconds.


Order now with a limited-time offer.
To buy this exciting and intellectual game from amazon, you can click on link below and order it with a limited-time offer.

Source:https://www.dotnek.com/Blog/Games/smart-4-board-game-that-connects-to-android-a

yotube:https://youtu.be/4hub9KNKVMA


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What is the definition of SEO? (the general concept)

Of course, there are conventional and perhaps unconventional ways to achieve success that you should choose conventional ones. SEO does not mean manipulating search engines with unconventional methods, but to help increase the site ranking in search engine results with conventional ones.


What is SEO?
Search Engine optimization is famous with the name of SEO. It is a procedure of improving your sites to enhance the relevant searches' visibility in simple terms. In the search result, the better visibility of the websites will increase the traffic towards it. In this way, you can attract more and more audience and existing customers to your business. It is an art of ranking high in the unpaid section and is famous with the organic listings' name on a search engine. The word SEO stands for Search Engine Optimization . To do SEO, you need to do on-page and off-page techniques and activities to get high rankings in search engine results. This will increase user visits and increase site traffic. The person who implements SEO techniques on your website is called a SEO expert , they generate more and more traffic for the site and raise your page ranking in the search results page.

How does SEO work?
Search engines like Bing and Google use bots for page crawling online, going from site to site, getting information about these pages, and putting them in an index. The process of page analysis is the next step. In this process, the algorithm analyzes pages in the index to consider hundreds of signals or ranking factors. It determines the order pages must come in the search results for the queries. The search algorithms are intended to offer users a competitive search experience and surface authoritative and relevant pages. Optimizing your content and site with the aspects in mind can help your pages rank higher in the search result.

What is white Hat SEO?
White hat SEO includes a set of activities that requires a long time to run, there is no activity based on deception in this technique, or in other words, it is a kind of SEO that is in line with the rules of search engines and increases the site ranking

What is Black Hat SEO?
A set of activities in the field of site optimization which is against the rules of search engines, which causes the site to reach a high ranking by manipulating search engine algorithms in a short period of time, but it is not approved by search engines, and the site may be fined or completely removed from the database list.

Which factors are important in SEO?
SEO requirements keep changing, and it is difficult for most SEO experts to stick to the latest developments. Some essential factors in SEO are keyword research and content quality. The list does not end here because there are several other factors like mobile friendliness, crawlability, optimization, and site architecture. Well optimized sites can access more and more audiences, and high traffic will visit the site. It means you will be able to achieve more sales and leads. Without SEO, searchers will not access your site.

Is SEO suitable for marketing?
In digital marketing , SEO is a fundamental part of it because all the internet users make a trillion searches with the commercial intent to get data or knowledge about the services and products. Searching online is a significant source of digital traffic for brands. To rank higher or great visibility in search results, SEO is the major source. Most people prefer to use the internet to get information about products and services. With the help of SEO's efficient and effective strategies, it becomes easier to attain more traffic to your website. Not only one, but there are also several reasons for which SEO is beneficial and essential for marketing.

 

- Leads to better user experience

- Helps to make brand awareness

- Builds brand credibility

- Encourages local users to visit the store

- The majority of business owners enjoy a higher conversion rate.


How to do SEO?
Suppose you are thinking of diving into SEO. In that case, you need to know about the key concepts, including tactics or toxins that can hurt the page ranking, components for successful off-page and on-page SEO, and many more. It is essential to focus on video search, image search, and local search factors when SEO for a website or web pages. These days, voice search is an important way of searching, and SEO professionals should use essential tactics to make their SEO better.

What is on-page SEO?
The set of processes that are done within the site to optimize the site and reach a high ranking on the search engine results page, such as creating internal links, increasing the loading speed of pages and etc. We will examine these processes more detailed.

1- Pay attention to the meta description:
The meta section provides a complete description of everything that represents the content, and is the best place to use keywords to show the search engine that the content and the title are relevant to each other, and it is related to the field of your business, otherwise google will spam the website.

2- Heading Tags:
Site title is very important in search engine optimization , keywords should be used in the title and the title should not be too long.

3- Using appropriate URLs:
The key to optimizing a site's URL is to use keywords in it, the shorter the page URL, the more users are likely to reach that page after searching, which will increase page ranking in search engine results.

4- Increase page loading speed:
Page loading speed is so important in the site optimization process and attracts more users to visit the site and increases dwell time, so SEO experts should make effort to increase the loading speed and optimize the size of files including image, video and etc.

5- Internal linking:
One of the key points in the internal SEO , is the use of internal links, which make the user to view other pages of a website and meet their needs as soon as possible, which causes the search engine to consider that website valid and rank higher in google search results page.

6- Image optimization:
When the user searches to find the answers of their questions, in order to display both image and the content of a website in the Google image search section, ALT and Title must be used in the image, and you should also use keywords in both of them.

7- Increase Dwell Time:
Doing a series of activities within a website can increase the dwell time, including increasing the loading speed of pages, attractive and enriching site content, accessibility of the site on mobile phones, interaction with users, long form site content, using videos and the use of PPT formula, which ultimately optimizes the website in search engine results.

8- Using share buttons on your website:
By placing the publish button of social network on your website, you enable the user to share the content with his/her friends on social networks easily, in this case you will be able to attract more users to the website and also optimize it.

9- Page title:
One of the solutions for optimizing website SEO, is the page title, which should include keywords and attractive phrases.

10- Interaction with users:
Another way to optimize the site is to interact with users, which can be done by conducting tests or question and answer boxes.

What is off-page SEO?
A set of off-site activities to optimize the web page for gaining high rankings and high traffic in search engines is called off-page SEO . For example, a high quality website usually includes links from other websites, these have better communication with social networks such as Instagram, Twitter, Facebook and etc. They are also well-known and people share them more, this process make website owners more successful. There are some other strategies for achieving success and site optimization in the field of on-page SEO, which we will mention.

1- Search engine registration:
In order to be indexed by search engines as soon as possible, you can register in them manually, so one of the tasks that needs to be done in on-page SEO is to register in search engines such as Google, LinkedIn and etc.

2- Link building:
One of the most effective ways to optimize your site is to use external linking, which other sites will link to you after a while, and at that point Google will recognize you as a valuable resource and increase your ranking .

3- Using social bookmarking sites:
All you have to do is uploading the latest post on the social bookmarking sites such as Twitter, Pinterest and etc. In this case the search engines will increase your ranking

4- Using YouTube:
Social networks such as YouTube have lots of fans, by sharing videos related to the content of your website in this social network, there is an opportunity for you to increase the site ranking.

5- Representing articles in other sources:
Using this technique will optimize the website and increase its traffic.

6- Registration in directories:
By submitting articles in the article section and various directories that are dedicated to distribution and archiving, SEO experts can have one or two backlinks to their site.


Conclusion:
All online advertising methods are valid until sequential pay, and their value will be lost as soon as the budget allocated for this work is exhausted. Despite the great time and effort required to be successful in SEO, it has stability after achieving. However, SEO should always be fully supported and this process should not be interrupted because it is the most important factor in increasing the site ranking in search results page, and we certainly know that being more visible means more success.

Source:https://www.dotnek.com/Blog/Web/what-is-the-definition-of-seo-the-general-con


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Techniques to increase site traffic

it will lead to many successes, but the question for all site owners is that how they can provide the possibility of maximizing their site traffic compared to competitors, so join us in this article to provide you with techniques to increase your site traffic


.

Some techniques to increase site traffic

1- Follow the principles of SEO:
Increasing site traffic needs to pay proper attention to SEO , which ultimately leads to a high ranking in search engines, on the other hand, not paying attention to SEO leads to failure. Visits obtained through SEO have a high durability. Plus, in the long run we will find that it غير مجاز مي باشدts less than getting site traffic in non-organic ways like advertising.

2- Increase page loading speed:
User satisfaction is achieved through high page loading speed. User satisfaction leads to referring to other pages of the website, so you will gain more visits and perhaps sharing content with other users, it also causes an increase in user's retention on the website. If it takes a long time to load, your site bounce rate will be very high, so we must ensure that the site pages are optimal in terms of image file size, page structure and etc., to speed up site page loading.

3- Updating site content:
The main priority for each user is to choose an up-to-date and valid site, so all site supporters should attract user satisfaction by updating the site content regularly.

4- Creating valuable content:
Writing popular and valuable articles is a free way to increase site traffic that you should pay more attention to.

5- Using YouTube:
Don't neglect video marketing and be sure to use video sharing networks like YouTube . By posting your videos on these networks, you can attract more users to your website.

6- Creating backlinks:
Get Google's attention this way because when other sites link to yours and if this happens frequently, Google realizes the value of your website and helps you gain site traffic. Some tools are useful for website owners in the field of external link building which include Mozbar , Ahrefs, Open Site Explorer and Google webmaster.

7- Using social networks:
In order to attract more users, here are some valuable tips on how to improve marketing through social networks such as Facebook , Twitter, LinkedIn and Instagram , which are the most popular social networks. They can be used to gain more users, high website traffic and reach to a high ranking because nowadays people of all ages use these networks.

8- Using Long Tail Keywords:
It is easier to guess the searcher's intention if he/she uses long tail keywords, another point is that not many competitors have come to it yet.

9- Holding an online training course:
Internet users have become more inclined to participate in online courses and they try to avoid participating in face to face courses as much as possible and use online training, which is used to increase site visits and even reduce exit rates.

10- Using CDN:
Content Delivery Network increases the speed of users' access to your website in different geographical locations, which is very important in increasing site traffic . Servers are spread all over the world, they are connected to each other in the form of a chain network, called pop. The way it works is that, when a user requests for content from a website, it connects him/her to the nearest server, called the Edge Server. In fact, Content Delivery Network is one of the rules-oriented ways that can increase site ranking and make a site more visible and attract more users.


11- Internet advertising:
The traffic generated by this method for you is quite targeted, which can have a great effect on your sales, but by running out of your budget, this method will not work, so you should use it in combination with other methods.

12- Do not ignore the importance of meta descriptions:
When the user searches, links and related sites are displayed on the search page, and a summary is displayed at the bottom of each URL that the user decides to select the site by reading this section.

13- Using short and effective content in the form of video and post:
There is no shortcut to success in marketing. For this reason, you should use all possible solutions and change the length and format of your content to make it more attractive for different types of users. To create maximum impact, you should post shorter and more important contents in the form of video to attract more users.

14- Using attractive and practical title:
This is one of the most significant points in increasing site traffic because no matter how accurate and principled your content is, at the same time, if you have the lack of attractive and useful titles, users can not be attracted to the website.

15- Use LinkedIn:
LinkedIn is one of the most useful platforms that can be a good tool for your business. All you have to do is learn how to work with it and get acquainted with its different sections, due to the usefulness of LinkedIn, you should send content to LinkedIn regularly in order to increase site traffic.

16- Increasing click-through rate by using metadata:
Having a plan to use microdata allows search engines to find and index the site as quickly as possible, which increases site traffic. Another benefit of using microdata for SEO supporters is that It can enrich the website and improve the click-through rate.

17- Using internal linking:
We have mentioned the importance of external linking and its high impact on increasing site traffic, but at the same time we should not neglect internal linking because internal linking makes the user spend more time on the website and have a better experience while using the website.

Types of internal linking:
- Automatic internal links

- Manual internal links

- Adding me to the first page of the website

- Adding link to the start menu

18- Technique of using email marketing:
Email marketing is the process of sending a business mesغير مجاز مي باشدe, usually to a group of people by using email. In a broad sense, any email sent to a potential or current customer can be considered as email marketing. This includes using email to send advertisements, Business requests, Sales requests or donations. An email that is about a new service or product can also help increase site traffic, but be careful not to overdo it as it may reduce site traffic as much as possible.

19- Interact with users:
By creating a commenting system, interacting with users, and receiving positive and negative comments from users you can promote the website. And also users are able to share their opinion about topics with website owners, for instance they can suggest a topic that they are interested in but there is not enough content about it. Another way to increase site traffic is to write comments on other websites that you can attract users to visit your website by writing an attractive and useful one.

20- Use Google Analytics:
Google Analytics is a website analytical tool which is provided by the Google search engine and what it does is tracking website traffic and providing it to the users. You can use it to identify pages which are the most visited ones and check the visitor data to see where does this number of users come from.

21- Attending and even speaking at conferences:
In order to be seen as much as possible, one of the useful ways is trying to participate in conferences related to site content and services, which your site can be introduced to as many users as possible.

22- Using BuzzSumo:
BuzzSumo Lets every user know that which contents or topics of websites are popular. In Other words, BuzzSumo collects a Collection of website activities and specific contents to introduce you the topics that are the most popular ones among users which are mostly shared on social networks, so that you can use their methods to increase your website traffic .


Conclusion:
In general, there are many techniques to increase site traffic , some of which are free and some require spending money, depending on your goal, you must choose which techniques you want to use to increase your site traffic .

Source:https://www.dotnek.com/Blog/Web/techniques-to-increase-site-traffic


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List of Google algorithms for search results

What is Google Algorithm?
Google algorithms are computer programs that have mathematical functions and formulas which analyze and categorize the contents of websites with the help of Google crawlers. By doing these tasks, google delivers the most appropriate result to the user.

List of Google algorithms
1. YMYL Algorithm:
YMYL algorithm stands for Your Money or Your Life. In fact, this algorithm identifies all sites that may have a negative impact on your health or causes financial loss and does not allow Internet users to be harmed.

2. FRED algorithm:
FRED algorithm is an algorithm that is looking for websites that have little profit for users, but they cause a lot of revenue through excessive advertising for website owners. In other words, this algorithm identifies websites that are looking for more advertisements, they have valueless content at the same time. Websites that seem to have no purpose other than earning money for site owners and do not have useful content for users, these websites are identified by this algorithm more than other website.

3. Possum algorithm:
Possum algorithm is an algorithm for those who want to get a high ranking in Google search engine for improving a local business, their business location is important in searching. They should pay much attention to this algorithm to be able to get a high ranking.

4. caffeine algorithm:
After the introduction of the caffeine algorithm, SEO experts did not need to request for the index of their content to Google manually, and they should just do some small changes. This algorithm quickly replaced the new site content with the old one, so the users were able to see the up-to-date version of site content.

5. RankBrain algorithm:
This algorithm optimizes search results based on user behavior. Two factors, Dwell Time and Click Through Rate, are important for this algorithm. In fact, Google's artificial intelligence algorithm says that if a user spends a lot of time on a page, the content of that page seems to be reached its goal to meet users' needs and as a result of containing valuable site content. Furthermore, this page can get a better ranking in Google results, which by repeating this, Google will rank pages with these features, high in the Google search engine results page.

6. Hilltop Algorithm
Searching to identify reputable and valuable websites is what this algorithm does, all of which is being done to rank websites on Google, so that when a user searches for a phrase on Google, by using this algorithm, the irrelevant results won't be shown to the user, and it will show more regular and practical results.


7. Mobile friendly Algorithm:
The Friendly Mobile algorithm caused web designers to design websites that can be accessible through smartphones, so that the user could use the most accessible tool, mobile, to enter a site without any error.

8. Payday loan algorithm:
The payday loan algorithm aims to penalize sites which use keywords such as gambling, casino and etc., to optimize their websites.

9. Zebra Algorithm:
The Zebra algorithm was created due to monitor electronic commerce as much as possible, because of the fact that, nowadays most of the tasks are being done online, including online shopping, so that users can easily trust website owners to do online shopping without any worries.

10. Page layout algorithm:
The Page layout algorithm is actually like a brake that works when site owners want to place too many advertisements on their websites, which cause tiredness and confusion for the users.

11. EMD algorithm:
In order to optimize the website, the use of keywords in the domain name of the website is very important. In this regard, many web designers pay attention to the use of keywords in the domain name and try to gain high traffic while the content of some of the websites are worthless which the EMD algorithm detects such sites and fines them to identify sites with valuable content.

12. Page authority algorithm:
Page authority algorithm is an algorithm that measures the amount of inbound links to the site, dwell time, site traffic, content quality, value and credibility of a website and is effective when the site is to rank in the search engine results of Google. Domain Authority and Page Authority are two important factors in site ranking.

13. Algorithm E-A-T:
The E-A-T algorithm stands for Expertise, Authoritativeness, and Trustworthiness. This algorithm is designed to assess the trustworthiness of a website because, as you know, Google's ultimate goal is to attract positive feedback from users.

14. BERT algorithm:
BERT algorithm stands for Bidirectional Encoder Representations from Transformers, which helps Google understand formal and colloquial language, which made Google search engine more popular among users than ever before.

15. panda algorithm:
At a time, helpless and useless contents were displayed in search results, after which Google introduced the panda algorithm , which was created to combat short, low-quality and low-value content to solve the problem as soon as possible. So the user can benefit from rich content in search results.

16. penguin algorithm:
The penguin algorithm was created with the aim of identifying abnormal link building, and this algorithm pays a lot of attention to linking sites and tries to penalize websites by examining content with irrelevant backlinks and content which is irrelevant to keywords.

17. Hummingbird algorithm:
The Hummingbird algorithm is so named because of the two properties of speed and accuracy of the hummingbird, which allows Google to interpret the phrase that the user is searching for, and provide the user with the best results related to the search term.

18. Pigeon algorithm:
Google Pigeon algorithm, helps you get what you want as quickly as possible, depending on your location for example, suppose you search for “the nearest hospital to me” it shows all hospitals which are near and available to you.

19. sandbox algorithm:
If you are creating a new website , and you think that it will quickly reach the top of the Google search results page, you are mistaken because of Google algorithms such as the sandbox algorithm, this algorithm, puts your page in the sandbox after a period of launching a new domain, to become more familiar with your website during this time and to ensure the quality and credibility of your content so that it can be trusted, and during this time when Google has not trusted you yet, you won't progress.

20. Dance Algorithm:
The way that Dance algorithm works is that it randomly selects the websites that are not in the top rankings and displays it on the first pages to see the reaction of the users, so it gives a chance to the websites that do not have a high ranking to improve their rankings. And of course, after the time that Google gives to the website to attract positive feedback from users and Google, if the site is not successful and does not gain positive points, it will return to its previous position, to be able to attract positive feedback from Google due to people's clicks on the website and visits.

21. Freshness Algorithm:
The thing that Freshness algorithm does is actually increasing the ranking of new content compared to the old one, in other words, Google uses this algorithm to show the latest and most up-to-date content at the top of the search results page.

22. Boston Algorithm:
The Boston algorithm is the first official update announced by Google.

23. Pirate algorithm:
The Pirate algorithm detects websites that steal the content of other websites and intend to reach a high tanking in the search engine results page through the information of other sites. In order not to encounter this algorithm after designing the websites, the content must not distribute other website contents without the permission of the copyright owner.

24. Big Daddy Algorithm:
The Big Daddy algorithm is a way for Google to investigate technical issues such as redirects and URL standardization as quickly as possible.

25. Hawk algorithm:
The Hawk algorithm was introduced to improve local search results.

26. Mobile Speed ​​Algorithm:
Mobile Speed ​​algorithm is effective in ranking sites by considering the website page loading speed on the mobile phones.


Last word:
In this article, all the Google algorithms were introduced to you, which you can help to optimize your web page by knowing the features that each algorithm examines.

Source:https://www.dotnek.com/Blog/Web/list-of-google-algorithms-for-search-results


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What is on-page SEO and off-page SEO?

To answer this question, you must first get acquainted with SEO and then on-page SEO and off-page SEO

What is SEO?
The word SEO stands for Search Engine Optimization. To do SEO , you must do techniques and activities inside or outside the site, which are called on-page SEO and off-page SEO, respectively, that you must do to reach high ranking in search engines. This set of activities will increase user visits and site traffic. Someone who implements SEO techniques on your site is called a SEO expert


What is on-page SEO?
The set of activities that are done inside the site in order to optimize the webpage and gain high rankings and high traffic in search engines is called on-page SEO. On-page SEO considers all aspects of a webpage, by observing all the principles of SEO, you can achieve a high ranking in search engines. The ultimate goal of on-page SEO is that your page is going to be recognized as a valuable website with understandable content, as well as the most relevant content with the words searched by users and search engines. To achieve this goal, the following set of actions must be done through on-page SEO.

1- Using keywords in the page title:
The title of the site is very important in optimizing it in search engines and giving a high rank to the site in the search engine results page. We should not forget to use keywords in the title of the site, and in addition, the title of a site should not be unnatural, it should not be too short or too long.

2. Pay attention to the meta descriptions:
The meta section provides a complete description of everything that you are going to represent in the content, and is the best part for using keywords to show the search engine that the content and the title are related to each other. And if you do not write the meta description correctly, google cannot find a connection between meta part, title and the content, so it will spam the site. You should take this part into consideration, which is the part of activities that take place in on-page SEO.

3- Heading Tags:
The title of the site is very important in optimizing the site in search engines and keywords should be used in the title, and it should not be too long, the title tag is so important.

4. Use of appropriate URLs:
The URL should not be too long, and it should contain keywords.

5. Increase page loading speed:
Another activity that is considered as part of on-page SEO and attracts more and more users to the website and increases dwell time is to increase the page loading speed, so SEO experts should do their best to increase the loading speed of a website.

6- Internal linking:
One of the key points in on-page SEO of a website is the use of internal links, which causes the user to visit other pages of the site and receive the answer to their needs as soon as possible, which causes the search engine to consider the site valid and give it a high rank in the search results page

7- Image optimization:
ALT and Title should be used in the photo as long as the user is searching to get answers of his/her questions and achieve whatever he/she wants. A photo that is a part of the content of a site should be displayed in the Google Photo Search section, don't forget to use keywords.

8- Paying attention to Dwell Time:
Doing a set of activities within a website can increase the dwell time, including increasing the loading speed of pages, enriching the site content, being able to use the site on mobile phones, interaction with users, long form site content, using videos and the use of the PPT formula, which ultimately optimizes the site in search engine results

9- Share buttons of social network:
By placing the share button of the social networks in websites, we enable the user the ability of sharing the content with his/her friends on social networks if he/she is attracted to it, it helps to attract more users to the website.

10-Insert quiz:
Creating a quiz is one of the activities that is done in the field of on-page SEO. Also, a SEO expert can place a box to provide users commenting that may include criticizing an article or asking for more explanations in the form of another article, answering to these requirements creates a way to let the user know that your site is up to date and all the efforts done by website owners are to meet the needs of the website users as much as possible.


What is off-page SEO?
Off-page actions to optimize the web page and get high rankings and high traffic in search engines is called off-page SEO . For example, a website that has high quality, usually includes links from other sites which have better and more connection with social networks such as Instagram, Twitter, Facebook and etc., and also these sites are more well-known and people share them more, so it causes more success for website owners. There are other strategies for achieving success and site optimization in off-page SEO, which we will mention below.

1. Share articles in other sources:
When you share your articles on other websites, more users are able to benefit from your article which leads to optimizing the website and increasing site traffic

2. External link building:
One of the most effective ways to optimize your website is using external linking, which after a while other sites will link to you, at that time Google will recognize you as a valuable resource and increase your ranking. Some tools are helpful for website owners in the field of external link building which include Mozbar, Ahrefs , Open Site Explorer and Google webmaster.

 

External link value measurement criteria:

1. Reliability of the linked domain

2. The popularity of the linked page

3. Relevance of The content between the source page and the linked page

4. Anchor text used in the link

5. The number of links given to the website on the source page

6. Number of domains linked to the website page

3. Use of social networks:
Today, there are many social networks that can be used to optimize the site, for example, YouTube has many fans, and by sharing videos related to the content of the site in this network can increase the site's ranking

4- Registration in search engines:
All search engines will notice your website after a while, but this process takes a while, so you should be manually registered by search engines to be indexed as soon as possible, hence one of the solutions in internal SEO is to register in search engines such as Google, LinkedIn and etc.

5- Bookmarking:
If you upload your latest article and post on bookmarking sites, search engines will increase your ranking very quickly.


Last word:
To achieve a high ranking in the search engine, you must use both on-page SEO and off-page SEO to be seen more by users and create high traffic for the website. In this article we mentioned a set of activities that both are done on-page and off-page to improve website ranking in search engine results page.

Source:https://www.dotnek.com/Blog/Web/what-is-on-page-seo-and-off-page-seo


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What is google page rank algorithm?

A well-optimized site gets more and more traffic over time. It means you will be able to get more sales and leads. Without SEO , users will not get your site, and your effort will be in vain. In this regard, one of the most important applications of Google in the field of SEO is the Google page rank , which ranks sites and web pages, if you are dealing with online sites and businesses, you have definitely heard of the name of Google page rank. In this article, you will get acquainted with this algorithm.


Google PageRank Algorithm:
It is an algorithm for ranking web pages and site ranking , which is a score between zero and ten, which is measured through the inbound links of a site, so that the more inbound links to a site, the more valuable the site is from Google point of view, so it is considered as a reputable website. In other words, every inbound link to a website is considered as a vote to increase the ranking of it. Additionally, if the site that we are linking to is valuable and credible enough, the vote that is given to us is more worthwhile.

Google PageRank History:
PageRank was introduced by Google co-founders Larry Page and Sergey Brin at Stanford. PageRank is calculated by analyzing inbound links to a website. Larry Page defined a way to examine each link on a website, he considered a point for each link, containing links from popular and reputable websites was more worthy than having links from normal websites

What is Link Juice:
Link Juice is the value of a backlink that is expressed as a percentage, it is obtained by a formula which is the page rank divided by its outbound links. The relationship between Link Juice and Google PageRank is that both of them work in the same way. If you link from one page of your website to another or to the pages of others website, some of the value and credibility of your page transfers to the page which you link to. You can use nofollow and dofollow links to expose search engines that which link to follow and reach its source and which link not to follow and do not give a rating to the website which you have linked to, in other words When you use the nofollow tag, you do not want the value of your page to be transferred to the link, the search engine respects your decision and prevents the value transfer. Of course, there are ways to increase Link Juice, including:

1- Creating a positive user experience with up-to-date site content.

2- Trying to produce useful and trustworthy content.

3- Trying to introduce your site to users all around the globe in various ways.

4- Having interaction with users so that the site can be seen more.


How to evaluate Google PageRank:
In 2000, Google introduced the first version of its PageRank toolbar, but in 2016, Google page ranking system became unavailable to the public due to abuses of the information provided by PageRank, including the use of spoofed PageRank. In this case, the PageRank shown in the toolbar was easily manipulated, but using other tools such as Rankerizer, Free Monitor for Google and Pro Rank Tracker is available for users. In general, the value of a backlink is not the same as the other one, they are different and have dissimilar values, which depends on the value of the page which is linked to. The higher page value and credibility, the more value of the backlink. It generally includes the following points:

Number of backlinks:
Every link that is given to your page is equal to one vote. If you get more votes, google concludes that your page has more credibility, but we should not neglect the quality of backlinks

Number of links on the linked page:
The number of links should neither be too much nor less than usual, this factor is effective in ranking.

Linked page:
The more valuable the linked page and the richer the content, the more valuable the link is in comparison with a link to a valueless page.

Probability of user clicking on the link:
The probability of a user clicking on a link is directly related to PageRank. Based on your observations, you know that all the users don't click on all links. For example, the probability that a user clicks on an advertisement in the footer It is very low. There are different types of links, some of which are mentioned at the bottom.

Nofollow Links:
In the past, Nofollow links prevented PageRank flow, for example when ten external links were given in a text and eight of these ten links were nofollow ones, only two external links that were nofollow were counted in the PageRank, but in 2009 Google changed its algorithms and nofollow links were calculated in PageRank.

Internal Links:
Internal linking will have a strong impact on PageRank if we are familiar with its structure and the way it works. In general, realizing the importance of internal links for SEO , knowing the different types of internal links, understanding how to audit your site's existing links, is so useful. It is important to know how to make your website internal linking strategy. Internal links generally help search engines identify the structure of your website and help users navigate between pages with similar topics and content.

What is a Rankerizer?
Rankerizer is one of the best tools to check the ranking of a site, which by using this software you can get your site ranking for free, also by using Rankerizer, you can see the downward or upward trend of your site ranking.

What is Free Monitor for Google?
Free Monitor for Google is one of the most useful tools for monitoring keywords in Google, which doesn't need much space, but it has many capabilities. The way it works is that you can submit as many sites as you need in this software and specify the keywords for each one, this software searches the first page by default.

What is Pro Rank Tracker?
Pro Rank Tracker is a tool for tracking top rankings, which provides users with the latest changes and developments in the ranking of sites, videos, and also users. Through this program you can see your rank and manage your own account.

How to increase page rank:
Having useful content naturally attracts users, they also share the link on other websites, it is possible to increase page rank naturally by writing articles on popular news sites, in other words, having more backlinks is better, but not the useless ones. Valueless backlinks do not promote the site; they reduce the site's credibility instead. In summary, the following ways to increase search engine rankings can be mentioned:

1. Content amount and quality

2. The object of the page

3. Trustworthiness, authority, and expertise

4. Users interact with the pages

5. Bounce rate and time on page

6. Content creator reputation and website reputation

7. Website info and quality of the content

8. User experience


Conclusion:
The quantity and quality of the links to a page are important, by evaluating these links, Google decides which pages appear and rank on the Google results page. Therefore, in order to get a higher ranking, you should get links from reputable sites. Also, those sites need linking to other sites to reach the first rank, if your website is on the first page, it improves your chances to get quality traffic and better exposure. It can convert into a sale. In short, you will get online visibility. There are many other benefits of high-ranking Google. If your website is available on the 1st page, then most users will click on your website. It means your website and business will get more exposure and recognition in the industry. When clients come to know about your business, then the chances are that the name will ring the bell. Therefore, your website's visibility on Google page ranking , then your business will gain more leads and sales.

Source:https://www.dotnek.com/Blog/Web/what-is-google-page-rank-algorithm


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Google Chrome plugins for search engine optimization

A number of Google Chrome extensions for SEO:
SEO Info extension:
Meta tags, page loading speed, hreflangs, canonical tags, easy web browsing and etc. Can be checked through this extension. In general, this extension checks the SEO status of a website . It also has an auditing module that uses Google Maps API

SEO Minion extension:
By using this extension, you can see the ranking of your website in several ways. In addition, google location simulation, SEO analysis , checking the status of broken links and etc. Can be done for free through this extension.

SEO quake extension:
The following tasks can be done through the SEO quake extension :

1- You can compare your website with the existing standards to solve the problem if there is a difference.

2- Examine internal and external links.

3- Get a thorough analysis of SERPs and export the results in CSV format

4- Compare URLs / domains

Open SEO Stats extension:
The Open SEO Stats extension gives you web and SEO statistics of your current web page, quick access to the backlinks, indexed pages, and more. This extension was formerly called PageRank Status.

Ahrefs extension:
Tracking redirected links, nofollow links, preparing a complete SEO report on the page and etc. Can be checked through the Ahrefs SEO Toolbar. In other words, we are able to do the following tasks through this extension:

1. Organic traffic estimation

2. Number of backlinks

3. Number of referral domains

4- Ahrefs Domain Rating (DR)

5- Ahrefs URL Rating (UR)

6- Ahrefs Rank (AR)

Keywords Everywhere extension:
Using the Keywords Everywhere extension, you can estimate organic traffic and observe the top 5000 keywords for all Google pages.

Link Redirect Trace extension:
Link Redirect Trace extension analyzes the validity and value of links.

Scraper extension:
By using the Scraper extension , you can easily get data such as the best keywords for each page through XPath, and then you can save all this data as well as all the Google pages that you want to save, on the Excel file. This extension is intended as an easy-to-use tool for intermediate to advanced users who are able to use XPath.

Linkclump extension:
Linkclump extension allows you to check different links in separate tabs, simultaneously. This extension also tries to open important links, if you want to open all links in new tabs, you must turn this option off.


MozBar extension:
Through MozBar extension you can check the problems of your website. It also checks criteria such as page authority, domain authority and spam score for each web page. Also, the features of this extension in general include the following:

1. Through this extension, the reference of any domain can be accessed.

2. Types of nofollow, dofollow links, on-page seo and off-page SEO can be distinguished from each other.

3. Bolding keywords on the page

4. Google SERPs can be analyzed by using this extension.

Grammarly for Chrome extension:
The Grammarly extension helps you eliminate typographical errors and find great words to express yourself.

Free Backlink Checker by LRT extension:
This extension is able to identify all broken and active links. Also, checking all outbound links is one of the important capabilities of this extension.

Hreflang Tag Checker extension:
This extension informs the search engine what language your page is in.

SEOStack Keyword Tool extension:
Searching thousands of keywords as well as converting them to CSV format is done by SEOStack Keyword Tool.

Portent's SEO Page Review extension:
Portent's SEO Page Review extension examines SEO elements such as outbound links, meta tags, canonical tags, hreflang tags, open graph and etc.

Growthbar extension:
Growthbar extension is one of the best Google Chrome in terms of keyword research and proper linking. With this extension you are able to see the basic SEO metrics such as domain credibility, organic traffic and ranking score. Of course, these are related to the free version.

BuzzSumo extension:
The BuzzSumo extension allows the users to view a specific content without leaving their web browser. It is also possible to view the share of social network users such as Twitter , Pinterest , Facebook, LinkedIn, etc. through this plugin.

AdBLock extension:
AdBLock is one of the most popular Chrome extensions that allows you to block advertisements on your favorite websites such as YouTube , Facebook, etc.

WhatRuns extension:
WhatRuns extension is used to check frameworks, analytics tools, WordPress plugins, fonts. Also, by using this plugin, you can find out which C.M.S each website is designed with.

User-Agent Switcher for Chrome extension:
By Using the User-Agent Switcher for Chrome plugin, you can quickly and easily switch between user agent strings.

FireShot extension:
FireShot extension is able to take a full screenshot of a web page, record, edit and save them in PDF / JPEG / GIF / PNG, upload, print and send all of these to OneNote, clipboard or email.

LinkMiner extension:
By using the LinkMiner plugin you are able to find broken links and save all of the links in a CSV file with just one click.

Ayima Page Insights extension:
The Ayima Page Insights extension helps you find common page SEO issues and technical ones at the right time, it shows you common mistakes and things you can easily eliminate.

Stylish Custom themes for any website extension:
The Stylish extension allows you to design the web to suit your personal tastes.

Web Developer extension:
The Web Developer extension allows you to view photos which are without ALT tags, and another task that this extension does is that it allows you to see your website in different screen sizes.

FATRANK extension:
Google Chrome extension that checks the ranking for a particular keyword in Google and Bing for the website. In fact, they introduce you the best keywords for SEO

SeoStack Keyword Tool extension:
SeoStack extension is the best tool for finding long tail keywords quickly and easily. In fact, this plugin can find thousands of long tail keywords from several search engines. Seostack keyword tool receives keyword suggestions from google search engines, such as YouTube, Bing, Yahoo , Amazon, eBay, DuckDuckGo and Pinterest, and all data can be saved in a CSV file.

Window Resizer extension:
The Window Resizer extension resizes the browser window to view different resolutions. This feature of this extension is especially useful to help web designers and developers to test their designs at different browser resolutions.

Tampermonkey extension:
Tampermonkey plugin is used to find userscript, and you can enable or disable userscript with 2 clicks.

GInfinity extension:
The gInfinity extension allows you to display search terms indefinitely by searching for a phrase. The following options have also been added to the updated versions of this extension, removed ads removed color picker, now build into chrome, background color showing result of ping now configurable.

SimilarWeb - Traffic Rank & Website Analysis extension:
By installing and using the SimilarWeb extension, it is possible for users to find out the important factors of a website, including the interaction with users, website traffic , keyword ranking and the reason for the high traffic of a website. The SimilarWeb extension enables you to get statistics with a single click on any website you visit.

Redirect Path extension:
The redirect path extension redirects HTTP and JavaScript code. This plugin also allows users to view other HTTP headers and IP addresses of the server and potential problems that may exist and won't be immediately noticed by user, this plugin will help you to notify immediately. Redirect path flags up 301, 302, 404 and 500 HTTP Status Codes as well as client side redirects like Meta and JavaScript.


Last word:
In addition to the mentioned extensions, there are other ones for search engine optimization that all of these extensions have different capabilities that you must choose the ones you want to use in the direction of optimizing because using many of them simultaneously, slows down your browser.

Source:https://www.dotnek.com/Blog/Web/google-chrome-plugins-for-search-engine-optim


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What is the impact of UI on SEO?

Search engine optimization is a medium to generate more traffic, while UI creates the 1st impression. Both work for a better user experience. Your search engine’s interests and user’s interests are always aligned. It is a type of creative effort that helps to boost conversions.


About UI Design
UI stands for the user interface, and it is a graphical layout of an application. It contains all the rest of the user's items, such as text entry fields, the images, text they read, and others. Every single micro-interaction, interface animations, transitions, and screen layouts are included in UI design

1- Clean Code
In User interface design , a critical step is to use a clean code. Search engines can easily crawl it. Your users do not know about coding, but the search engine refers to it to understand your content and website's structure. If your code is difficult and messy to read, your site gets a navigate score, and the search engine penalized its ranking. Moreover, a code that is not clean will affect the performance of your website. It makes it unappealing to the search engine and slows down its performance.

2- Easy Navigation
A well-designed User interface anticipates your user’s requirements. Make sure that your website’s users are enjoying the best user experience. It means your content and menu will be organized in an intuitive and easy to navigate. You need to use designs that reflect how your website appears on the search result. Moreover, a well-designed UI leads to site links appearing in Google search results.
Google gives priority to these types of websites. You will get different opportunities and allow your users to access your website.

3- Responsive Design
websites must be mobile-friendly and should take less than 3 seconds. If your website is responsive and takes less time in loading, it will be highly beneficial to attain a high ranking.

4- Makes your website more attractive
All the marketers are conscious about the content that helps driving traffic to the website . This content is based on images, videos, and text. It must be informative and impressive to the visitors. Its graphics and image support attracts more traffic to the site. Using the right combination of text, images, and graphics is an effective and simple idea. The use of the SEO friendly URLS, Meta information, and image alt assist in getting more SEO advantages.


Conclusion
All types of animation, interaction, and visual elements must be designed. UI designers decide what the application will look like fonts, lines, width, and text. UI designers generate feel and look on the user’s interface. A user-friendly interface leaves a positive impact of UI on SEO .

Source:https://www.dotnek.com/Blog/Web/what-is-the-impact-of-ui-on-seo


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The difference between dofollow and nofollow backlinks

When it comes to talking about search engine optimization , some of the well-known words are Meta robots, dofollow, nofollow, doindex, noindex, and so on. All of these words have equal importance in the book of SEO . In this article, you will get to learn what is dofollow ? What is no follow? And the difference between them. It will explain all this, especially for all the newbies who are new to SEO and those who are not clear about the difference between dofollow and nofollow


What is a nofollow link?
A nofollow backlink is a link that contains (rel=”nofollow”) this attribute in the HTML code of the website . This attribute indicates the search engines do not pass the authority from a targeted linking page to the end destination page. However, nofollow links have little value according to the SEO point of view.
Nofollow backlinks are used to tell search engine bots that a hyperlink must not influence the backlink targeted ranking in the search engine index. It is considered to be used to reduce the effectiveness of specific kinds of search engine spam and improve the quality of search engine results and prevent the occurrence of spam indexing in the first place.

What is a dofollow link?
A dofollow is a backlink that is used to tell the search engine to let the link pass through the authority as opposed to the backlink that does not (nofollow).
A dofollow backlink is not a thing but a term. It is a default state of a backlink. In other words, you can say that it is a backlink without any attribute of nofollow, which is called a dofollow link.


What Is The Difference between NoFollow & Dofollow
Nofollow backlinks attribute never allows search engine bots to follow the link. It means if any website owner tries to link back to you with nofollow attributes, it will not be able to pass on the link juice. Only humans are able to follow those links. So, Google makes it clear that they do not entertain nofollow attributes a few months back, but such links weightage is quite less.
An instance of the Nofollow Link:

DotNekDofollow backlinks are those links that have had no attribute of a nofollow link. Unlike nofollow, if allow all search engines to follow links and reach on the destined website . It gives users backlink or link juice. If the web owner tries to link back to you, both the search engine and humans will be able to follow you. The best way to give someone dofollow backlink is to allow the keyword in the hyperlink . This means you are linking back to another page or website , use the targeted keyword in your hyperlink or as anchor text.

An instance of Dofollow Link:

DotNekHowever, the most important thing is that all the hyperlinks are do-follow by default. So, you do not have to do anything in order to make a link do-follow

Source:https://www.dotnek.com/Blog/Web/the-difference-between-dofollow-and-nofollow

Yotube:https://youtu.be/0k7zCbGxsac


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