development

so that people can find it easily through search engines like Google, and content is any information on the web, and that can be consumed on the web. Putting these two amazing concepts together, Search engine optimized content is any content created to attract search engine traffic.

It's important to note that your results will likely be affected if search engine traffic is your only goal. To satisfy both the search engines and potential customers and repeat visitors, you need to deliver value beyond SEO . In other words, it doesn't produce poor content that ranks and gets clicks, but it doesn't provide any additional value to the search engine user. Sites promoting poor quality and low-value content risk being penalized by Google. It also tends to have high bounce rates and low conversion rates.

Developing an SEO Content Strategy
If you are randomly producing content and hoping and praying that some will eventually be categorized, it's time to get down to business and engage in a more systematic SEO strategy . It is always a good idea to consider developing a good SEO based content strategy to make sure to get good results.

Here is how you can define and optimize your SEO content strategy :

Create quality content
Whether you are creating content for your website, blog posts, or online press releases, there should always be one common property, i.e., quality. High-quality content isn't just a representation of your business and culture; it also has the potential to influence your search rankings

Aim for better presence
Adding more content to your site increases your website's size as a whole, making your website more reliable for search engines . The more content you have, the more likely your web pages are to appear in search results. Plus, by constantly adding content, you increase the crawl frequency of your website.

Consider keyword Opportunities
Creating high-quality content based on thorough keyword research can allow your content to rank higher for specific keyword phrases. By exploring and evaluating the terms that search engines use when researching your products, services, or blog topics, you can optimize your content more effectively to rank for more valuable terms.

Consider the above points and you are ready to go with a good SEO based content strategy

Maintaining the quality of the content that brings value to your readers is the best way to avoid search penalties. Spending time creating high-quality content can be beneficial on several levels. Content adds value to a website by giving users a reason to visit it in the first place. If you want to see organic search, traffic, and ranking, stick to an ever-improving content creation routine. It can help increase your brand authority, readership, and even the search rankings . Don't hold back on on quality because it can really pay off for your brand.

Source:https://www.dotnek.com/Blog/Marketing/valuable-content-and-its-great-effect-on-seo

Poor quality backlinks will prevent your website from growing, and if you have too many of them, you could get a penalty. To get your site back on track and get more organic traffic c, you will need to get rid of all the bad quality links that are negatively affecting your rankings.

How to Deal with too Many Low-Quality Backlinks?
There is a misconception that all the backlinks are good and will improve your SEO . This doesn't seem right. There are many types of links that can damage your site's SEO . Identify what makes the link bad for SEO and how quickly you can determine any backlinks' quality. Since many SEO companies continue to generate low-quality links, you should always monitor your links. To assess whether or not a link will help SEO, you can do so by analyzing the linked website's quality . Fortunately, there are plenty of SEO tools and plugins available that make our life easier. After you have identified the low-quality backlinks, remove them as soon as possible, and disavow them.

Remove the Low-Quality Backlinks
When downloading a list of links to the disclaimer file in Google format correctly; the search engine will not take these links into account when measuring your website's SEO value in its algorithm. Google's algorithm places a high value on links pointing to your website, so removing the dangerous links can be as useful as adding positive links. In case you have a manual action against your site for unnatural linking to your site, or if you think you are about to take manual action, you should try removing those links from the other site. If you are unable to remove these links, you should decline them for your website.

Disavowing your Backlinks
If you don't know what is meant by disavowing a link, you're basically telling search engines that you don't want them to think about specific links when crawling your site. To disavow undesirable backlinks , you will have to upload a appropriately formatted .txt file to Google's disavow tool. Disavow report in Backlink Checker will help you prepare a file of all the backlinks you want to remove from your site.

Here is how you can disavow backlinks

It is important to note that refusing all backlinks is an advanced SEO process and should only be done if you are sure you have low-quality links to your website. Google recommends that you only disown yourself after trying to manually remove all bad backlinks from your website by asking you to remove links from referring website owners.

Google makes every effort to ensure that actions on third-party sites do not adversely affect the website. In some cases, the links provided may affect Google's opinion of the page or site. Make sure to remove as many backlinks as possible, then use the Google disavow button.

Source:https://www.dotnek.com/Blog/Web/too-many-low-quality-backlinks-as-a-big-mista

in other words, content that performs well on social media is more likely to get more backlinks , improving your search rankings .Given this indirect relationship between search and social ranking , we needed to clarify whether traditional domain/page authority metrics play a role in ranking changes.

There is a positive correlation between social interactions and a change in arrangement. If you study the websites that rank well on Google , you will find that many have strong social credentials. If you invest in social media marketing , you are essentially working to improve your chances of performing well in search engines.

Social Signals and SEO
Social media plays a role in today's efforts to rank well in search results. These positive signals can affect your organic rankings in the long run. Google may have backed down and changed its attitude on social cues, but then again Bing has always been blunt about the use of social media signals. When it comes to social signals, Google does not consider the number of subscribers or shares on social networks when ranking a web feature. Because it would be straightforward for anyone to cheat the system and get an undeserved site higher than they deserve. For your SEO and social media efforts to be successful, you need to monitor your progress. The last thing you want is to put your efforts in the wrong direction. Proper monitoring and analysis help you understand what works and what doesn't. So, you can focus on optimizing the right metrics.

Things to Consider When Considering the Impact of Social Media on SEO
Whether your goal is to track the number of social media posts per post or determine how much social referral traffic you are generating, it's important to measure the useful metrics you think. Before you jump on the social media SEO trend, be clear about your actions and how you will measure them. Take the guesswork out of it and focus your attention on the data. And you'll have the clarity you need to move forward.

Here are some of the things to consider when considering the impact of social media on SEO - Social links may or may not increase your search rankings
- Rank social media profiles in search engines
- Social media channels are search engines too

The answer to the long question of whether social media impacts SEO is no because Google can't read social media followers through the API. While social media cannot influence your SEO ranking directly, it can influence the factors that affect your ranking. Social networks are capable of directing traffic to your site . By sharing links to your page on your social media profiles, you can increase traffic to your page Ensure that the SEO should be carefully integrated into the larger social marketing strategy, but it should not be the driving force behind it. If you focus on creating and sharing high-quality content, you'll be in great shape. Quality is, after all, the number one ranking factor on Google.

Source:https://www.dotnek.com/Blog/Marketing/does-having-high-followers-on-social-network

The critical factors which you need to optimize once you become eligible.

In order to know the answer to the question "How to win Amazon Buy Box ?", first you need to understand how Amazon works. It takes various factors into account to decide whether a seller is eligible for winning the Buy Box share or not.

Most of the products on Amazon, there are more than one eligible seller. So, Amazon further accesses the eligible sellers to determine how many shares of the Buy Box each seller should get.

In other words, you can say that a single seller can't win the Buy Box every time. Rather, he can only win a specific percentage of share of the Buy Box.

However, all sellers don't win the Buy Box share equally. Instead, Amazon allocates the Buy Box share on the base of its criteria. Those sellers who strongly meet the criteria will get the Buy Box's highest share.

Therefore, you need to work for two important things as a seller to win the highest Buy Box share.

Make yourself eligible to get into the competition of winning the Buy Box share.

After becoming eligible, optimize yourself to win as much Buy Box share as you can.

Becoming Eligible for Amazon Buy Box
Following are the certain requirements which you have to fulfill to make yourself eligible for Amazon Buy Box:

1- You should have a pro-merchant or professional seller account.
2- Your order defect rate must be less than one per cent.
3- The order calculation rate before Fulfillment should be less than 2.5 percent.
4- Order late shipment rate must be less than four per cent.
5- Your product should be available in stock at the warehouse.

As a seller, you must check first that whether you are eligible for Buy Box or not. For a more detailed description of all the eligibility requirements and conditions, you can check your amazon Buy Box eligibility status.

When you get eligible for Buy Box, a competition between you and other eligible sellers starts. The judge will be one and only the Amazon Buy Box algorithm

Optimizing Variables for Winning Amazon Buy Box
By using an algorithm, Amazon decides which seller win the Buy Box. CPC strategy comes up with a list of factors for getting Buy Box Success and their relative importance in the Amazon algorithm.

But it is impossible to crack the Buy Box code as Amazon keeps on changing the variables weight and percentages, which they consider while determining the Buy Box Winner.

But the good thing is that most of the factors or variables are under your control, so you should focus on optimizing them such as shipping on time, stellar feedback, FBA, responding quickly to customer queries, and always new and up to date inventory.

Conclusion: Win the Amazon buy box
Wining a small share in an Amazon Buy Box is something huge for your product performance. But this share is not permanent as it's an ongoing process where sellers get a share of Buy Box for a certain period of time-based on the variety of variables or factors.

So, by optimizing these factors, you can increase your sales and Buy Box share, including Fulfillment, pricing, and your rating as a seller.

Source:https://www.dotnek.com/Blog/Marketing/how-to-win-a-buy-box-in-amazon-and-increase-s

If you are making an e-commerce website , an SSL certificate your dire need. Without this certificate, most of your potential customers don't visit you because they need security for their payments, and you can't provide it. So, if you want to grab more customers, you must have an SSL certificate on your website to make it secure for making payments and billings. But the problem here is that the paid SSL certificates are quite expensive that not everyone can afford. We are here to tell you how you get SSL for free certificate for your website. If you are interested in knowing, read it all until the end and then follow the instructions to get SSL for free for your website's protection from data theft. Without any further ado, let's get started!

Let's encrypt:
There is a fantastic non-profit organization that decided to provide free certificates to the people to make their website secure. letsencrypt.org is a free certificate authority that helps you get SSL For free. If you are also looking for a safe website , you must have an SSL certificate, and letsencrypt.org will help you to the fullest. The best thing about "Let's encrypt" is that many leading companies like Facebook , Google, Shopify , etc. started supporting it because of its dedication and significance.

ZeroSSL:
Another best option in the list we have that is providing the best free SSL certificates is zerossl.com . It is another leading certificate authority in the internet marketer who participates in making the internet a safer place to shop. The best thing about zerossl.com is that you can enjoy full protection for your website, quick validation, ACME integration, and SSL rest API. If you are looking for an excellent SSL support, you must reach for ZeroSSL and get your free SSL certificate now!

RapidSSL:
Let's move on to another option to upgrade your GeoTrust quick SSL; RapidSSL is the best option for you if you want to upgrade to GeoTrust , and guess what? You will also be given leading TSL/SSL certificates. It is an excellent platform where you can get all the certificate management services for your website . What are you waiting for then? Go to the official website of RapidSSL and update it to GeoTrust.

Thawte:
The list doesn't end here, and we have another option in hand in the form of Thawte . It is the best and trusted worldwide platform for getting the best SSL certificates for your website. Thawte is powered by DigiCert , where you can create an account and manage all your security certificates. You can choose from different plans and get benefitted from their services.

Final words:
Now, you don't need to worry about the expensive paid SSL certificates , because all these leading platforms will help you get the best SSL certificate support for your website. Put all your worries aside and get your SSL certificate right quick, and make your e-commerce website even safer to use. It is no more difficult for you to get your SSL certificate now. All you have to do is select your favorite authority from the leading ones in the market and get your certificate now. Reach for any of these leading certificate authorities, and get ahead of the e-commerce game!

source:https://www.dotnek.com/Blog/Web/free-ssl-certificate-https-for-your-website

Read on to find about some of the factors that needs to be considered for web design .

Before going into designing a professional web design project, there are few factors you will need to pay attention to Dimensions of digital marketing and online business have recently in the past become much transformed, and its focus has been totally shifted towards providing a better and more advanced experience in order to decrease the bounce rate.

A website is not only the mere representation of your company, but it is now a marketplace where your company can sell services and products to your users.

The design of your website is the most major and important thing about your website that is mainly noticed by your user and let him glued to it. So the web design must be contemporary, attractive, and easily navigable.

When your user stays for a long time on your website, he delves into the features and functionality of your website. If you have had not any proper planning and strategy before getting into designing professional web design , then you will probably waste you're a lot of time and resources.

Keep your audience in mind.
Your audience is basically your driving force before building your website , which you know much better. So while starting your web design activity, you must know who is your targeted audience and their issues or queries and end up by addressing their queries. What type of information is needed by the audience? These are a few of the basic questions for which you have to find answers as this will later help you in defining your audience.

Content should be relevant.
If your visitors find your content fresh, original, and relevant, then it will generate more leads towards your website, which in result, will eventually become its higher ranked website

Let appearance be appealing.
The appearance of your website must be appealing enough. It includes the font, color scheme, videos, images, and so on. While choosing the color scheme for your website, you must keep on thing in mind is that the color scheme should have complement to your logo.

Make it SEO friendly.
While making professional web design , you must consider the SEO factor so that your audience or visitors will easily find your website on Google. The SEO factor is the most vital aspect of your website marketing, and the web design must be friendly to use.

Include calls to action
Including a call to action on the website is the best thing in order to get more conversions. Mostly visitors that stay for a longer time on your website will have more chances to get converted into potential customers. Hence, your website design must ensure that to have a call to action on the website in order to encourage the visitors to take one step further. These calls to actions can be query form, sign up, and download now, and so on.

Feedback from the users
You must consider whether you want feedback from your audience or not. If yes, then don't forget to incorporate it into your website.

Source:https://www.dotnek.com/Blog/Web/factors-to-consider-for-a-professional-web-de

If you are a frequent Internet user, you may have noticed this error that your connection to this site is not secure or display the mesغير مجاز مي باشدe of not secure. Sometimes you won't even be allowed to view some content and get the error of secure connection failed or authentication error. These errors are because of a lack of HTTPS or an inaccurately configured SSL certificate .

Here is how website SSL certificate and https effect on website ranking

Enhance bounce rate and visitors time
It can have a significant impact on bounce rates and visit time to the site. If you have not installed an SSL certificate on your site, site visitors will see a warning in the address bar that says not secure overlapped with a red X for all HTTPS pages not correctly configured. A high bounce rate increases the probability that Google will provide users with different results than competing sites with a lower bounce rate. High click-through rates indicate that users find the content they are looking for, but if your pages are not SSL certified, visitors may not trust you to continue on your site.

Rank you ahead
Independent research has found that Google prefers HTTPS URLs. Different studies have found a good relation between HTTPS and high rankings in Google SSL certificates may be enough to put you ahead of your competition. Google's ranking algorithm takes more than 200 factors into account, so an SSL certificate doesn't seem important at first glance. If your website is linked to another through any other ranking signal, using HTTPS may be enough to get them behind. If you are targeting very competitive keywords, it makes sense that you want an SSL certificate, even if it gives you a little boost.

Edge over competitor’s website
If your website is not HTTPS, cybercriminals can use it to their advantage as well. They can steal your visitor's information. Even information like contact numbers and email addresses can help you target your visitors because many of your visitors might visit your competitor's website instead of yours. HTTPS may give you an advantage over a similar competitor's site. On the other hand, if your website uses HTTP, your competition may use HTTPS as a small advantage to outperform your website and push it to the bottom of Google rankings . Installing an SSL certificate on your website is the new standard, a responsive design a few years ago. All the new websites should be launched with the application of SSL certificates.

This is how the SSL certificate affects your search ranking. The only way to protect yourself from this mess is to install the certificate on your web server. It is also your duty because visitors to your site visit your site with confidence. If that trust is broken and visitors' information is disclosed or stolen, they may never return to your site. Therefore, it is in everyone's best interest to protect your website with an SSL certificate.

Source:https://www.dotnek.com/Blog/Web/website-ssl-certificate-and-https-effect-on-w

The following information in this article will get you to know about the benefits of backlinks their functionality in websites and what are the best methods to create backlinks .

Before discussing backlinks, we should go through the term SEO. SEO stands for Search Engine Optimization. This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings , a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, in a simple way, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product.

Google will never reveal the exact algorithm they use to find related search results. It is up to the developer and experts to understand SERP ranking and optimize their sources for great results.

WHAT IS BACKLINK?
A backlink is a URL or a specified link through which you can easily surf from one web to another. These are also known as “inbound links” or “Insight links” which play a vital role in Search Engine Optimization (SEO).

A backlink or link analysis is a method which is used to calculate, or you can say evaluate relationships between nodes. These nodes include connected people, various organizations and transactions made. These links generated are analyzed for any criminal activity that might occur.

A new website there are no links which are associated with your website. After a couple of months, there will be many links targeting to your website. Therefore certain techniques and tools are developed to analyze your data and check backlinks for quality/safety assurance.

BEST BACKLINK GENERATING METHODS THE BROKEN BACKLINK METHOD
A master technique to create one-way backlinks is the broken backlink method. For this, you contact the webmaster for broken links; on the other hand, you support other websites to replace that link. After mentioning your website, you get a favor from the webmaster for assured backlinks.

THE INFOGRAPHIC TECHNIQUE
Visual interaction with data is always honoured. That is the reason this method is popular. For this, your research, gather and portray your data in a graphical value through backlinks . It is recommended to view and elaborate trending topics for better results.

GUEST ARTICLES:
In this method to gain traffic on your website , you publish your content on various other websites through guest blogging. This benefits as the article are read by new viewers and ends in getting a valuable exposure.

SPYING
To maintain your reputation, you must consider your competitors. How they build and use their backlinks to attract the audience and what important steps you can follow to cope up with great results easily. Always remember that there is a huge difference between the first mover and fast mover.

Source:https://www.dotnek.com/Blog/Web/the-best-methods-to-build-high-quality-backli

Well, this article might sound useful to you in terms of backlink checkers and link analysis tools, which are specified for Search Engine Optimization . This article is for those who are interested in generating links on websites and checking them with the help of analyzing tools

WHAT IS BACKLINK?
A backlink is a URL or a specified link through which you can easily surf from one web to another. These are also known as " inbound links " or " Insight links ," which play a vital role in Search Engine Optimization (SEO).

A backlink or link analysis is a method that is used to calculate, or you can say, evaluate relationships between nodes. These nodes include connected people, various organizations, and transactions made. These links generated are analyzed for any criminal activity that might occur.

As a totally new website , there are no links that are associated with it. After a couple of months, there will be many links targeting your site. Some of them might be beneficial, and others can also cause harm and trouble. Therefore, certain techniques and tools are developed to analyze your data and check backlinks for quality/safety assurance.

BACKLINK CHECKERS
These backlinks must be checked. Below are listed some of the backlink checkers.

ubersuggest
There is nothing important than your backlink profile. This helps users to reach your website directly through google search results . The total number of backlinks on your website and no-follow backlinks are provided easily through Ubersuggest . Users usually recommend Ubersuggest for faster and accurate performance for your site. It is famous as the most comprehensive one. Once you scroll down from top to bottom, you will have a clear demonstration of a backlink profile.

LINKODY
Linkody serves its users through automated backlink testing. This means that you don't have to check your backlinks manually. This benefits all the service facilitators as it is nearly impossible to go through all the mentioned backlinks as well as it consumes a lot of time. Linkody leads with following specialties:

1- Provides push notifications about the gain and loss of links.
2- To easily eradicate spams.
3- Serves with an interesting interface to compete with others.

AHREFS
Ahrefs is famous among the professionals related to the field of marketing. It facilitates with all the necessary tools to cope with keywords and backlinks. Ahrefs always assure quality. They provide paid services and a 14-day trial version just in order to get familiar with the services and all the components/tools being used. Ahrefs are personally recommended by many users, which helps to understand backlink profiles better.

Cognitive SEO
cognitive SEO always admires business professionals and experts with its advanced tools to push your business forward with a boost. It serves with a simple way to review real-time data, basic information, developing trends, and much more. One should consider this by running a free search.

All these tools provide an attractive environment for verifying and review your backlinks through features that are also useful for link analysis

Source:https://www.dotnek.com/Blog/Marketing/best-backlink-checker-and-linking-analysis-to

To learn android development is not as easy as it seems to be. If you are a beginner who wants to learn android programming but doesn't know how to start, then this article is for you. Below are the few steps that will help you get started learning android app development.

1. Take a look at the official Android website
The first step to initiate the android programming learning is to visit the official website of Android developer . In fact, it is very important to go through the website in order to understand the variety of technologies, ideas and solutions that are linked with android and its eغير مجاز مي باشدystem. By doing this, you will not remember and understand everything, but at least you will get an idea of where to go in the future.

2. Check out Kotlin
It is officially announced by Google that Kotlin is the First-class language on Android, in May 2017. Now only a few companies are using Java language in developing their commercial applications, so it becomes necessary to study kotlin language.

On the official website of kotlin you will find the android development documents. Moreover, you can practice the kotlin language online. This is a very crucial step on your way of learning Android app programming.

3. Get to know Material Design
Know-how of building material design is very important. You will follow the same rule as mentioned above, which is to deeply look at the website in order to observe how it is created and based on which unique idea. So do try to access or feel it while thinking to behave like a material. One should not skip or miss this step while learning about android development.

4. Download Android Studio IDE
You should download the Android studio IDE instead of an eclipse.

It's unquestionably the best IDE for Android, and it's from Google. New IDE is absolutely ideal for android purposes. You just download Android studio then install it so that you can learn how to use it in Android programming

5. Write some code
Now it’s time to try to write some code as doing practice along with theory is the most effective way to learn something.

However, by going back to the official website of Android and check the development. You will see there are two sections:

- Codelabs and Training courses: you will see there are a lot of helpful examples are available. You should read all the lessons available there prior to starting Android development in real.
- API Reference: Definitely, it will be hard to read all these descriptions, examples, texts, and so on, but it's worth it. This step is very vital.

6. Stay up to date
By following the above steps, now you become a better and knowledgeable person than before. But do not stop here. Keep yourself updated. Find more ways to learn more. I personally recommend you stay in touch with new Android development trends of 2020.

I hope that this article will help you as a beginner to know how to learn Android app programming