development

In this article, we will provide guidelines on backlinks, SEO, and how to avoid Google penalties

Link building plays an important role in getting traffic. But factors must be considered for avoiding penalties from Google. Here you will get to know details about backlinks, SEO and how you can avoid Google penalties. It will also help in terms of modification for your website for avoiding penalties and attracting search engines. So, let’s get started

WHAT IS SEO?
SEO stands for Search Engine Optimization . This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings, a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, simply, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product.

OFF-PAGE SEO LINK BUILDING
According to Dr. Pete Meyers from Moz, many web owners spend about 30% of there time on off-page factors and 70% on on-page facilities. Therefore, this factor of SEO Off-page link building matters a lot.

Off-page SEO links are referred to as the popularity of a page in a broad view. We can say that it means what others think about your site. If various links are addressing your website, search engines are interested in locating your web; then, it will be assumed by Google that you have meaningful content that is valued for users.

WHAT IS BACKLINK?
A backlink is a URL or a specified link through which you can easily surf from one web to another. These are also known as “ inbound links ” or “Insight links,” which play a vital role in Search Engine Optimization (SEO).

A backlink or link analysis is a method that is used to calculate, or you can say, evaluate relationships between nodes. These nodes include connected people, various organizations, and transactions made. These links generated are analyzed for any criminal activity that might occur.

A new website there are no links that are associated with your website. After a couple of months, there will be many links targeting your website. Some of them might be beneficial, and others can also cause harm and trouble. Therefore, certain techniques and tools are developed to analyze your data and check backlinks for quality/safety assurance.

HOW TO AVOID GOOGLE PENALTIES
Following are some points one should consider to avoid Google penalties

1- The links used by you for your website must provide a natural look. These links passing through SEO are valued for your site; therefore, it is not recommended to purchase links.
2- The exaggerated use of repetitive keywords will also result in a decline in search engine rankings .3- The quality and authenticity of the content must be assured.

For reviewing any actions taken by Google, you can use the webmaster account for “Manual Actions” in “Search traffic.” Any penalties, if offered, can also be viewed.

Source:https://www.dotnek.com/Blog/Marketing/off-page-seo-link-building-how-to-avoid-googl

A question arises that how one can store his/her mobile app data on the cloud. Well, this article will surely help you with the answer to this question. It emphasizes the key related points and features of cloud storage, it's benefits, and how data can easily be retrieved.

Each individual is now having ease for data integration and retrieval. Many platforms are available for this purpose, amongst which two majors are provided, namelyCloud Firestore and Realtime database by Firebase

CLOUD FIRESTORE:
The Cloud Firestore is the newest platform of Firestore's database for mobile phones, web, and server development from Firebase and googles cloud platforms. This helps in building responsive applications that can be accessed without an internet facility. It also supports data integration Firebase and Google Cloud Platform products, including Cloud Functions.

All of us want our data not to be manipulated or changed with third party access. Firebase and Realtime database by firestore provide maximum security to develop a database with minimum risks. Cloud firestore , the newest platform by Firebase, helps to develop a web-based application with or without internet facility. There are a complete procedure and service, providing help to develop applications through this platform. The Firebase Cloud Mesغير مجاز مي باشدing (FCM) helps the developers to easily communicate between server and devices through mesغير مجاز مي باشدes and notifications on IOS, Android without any additional charges.

Can we store our app data on cloud storage platforms?
Yes, it is quite possible to store your app data on the cloud.

A major contribution is provided by firebase developers helping their users to easily interact with the storage and retrieval of data stored in apps through cloud storage platforms.

It helps you to store your data on a global scale.

One of the most known languages for database structures is SQL (Structured Query Language). Firebase storage allows its users to query, change, upload, and retrieve their data without the use of SQL. This provides users a benefit to interact easily through there own applications on IOS and Android programming platforms

Firebase storage provides the facility to structure and organize your data in such a way that the highest priority is given to data integrity.

A term is used with Firebase, which is "serverless apps." This means that an individual can access your database without relying upon any server, plus it also serves with minor protocols to maintain the user's interest and ease.

On the other hand, cloud storage by Firebase comes forward with a great tool through which you can sync your data offline. This helps to synchronize your data between apps automatically. Your participants and users can access their data easily without having an internet facility, plus they can change and adapt meaningful instructions.

Google supports Firebase in flourishing your business on a global scale instead of worrying about server management and consistency.

It is favored to have cloud storage to access your data anywhere easily, and such platforms like firebase storage boost our performance.

Source:https://www.dotnek.com/Blog/Apps/firebase-storage

Well, this article will help you throw small portions to advance the level of knowledge for SEO optimization and will provide you with sufficient information about the validators in HTML and CSS. Let’s get started.

SEO stands for Search Engine Optimization . This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings , a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product. By choice of right templates and critical words, the search engine will help you to display your website on the top of the list .

Google will never reveal the exact algorithm they use to find related search results. It is up to the developer and experts to understand SERP ranking and optimize their sources for great results.

W3C VALIDATION:
W3C is abbreviated for World Wide Web Consortium (w3.org). It is a main international standard organization for world wide web (www). Consisting of staff having expertise in the field of IT, this company works to meet and develop the standards for the world wide web. It also serves as an open forum for about the web and outreach to develop software

CSS VALIDATION:
These are referred to as errors. Errors which may arise when users give no answers to mandatory questions. This also occurs when a response is checking turned on for one of the questions, and the respondent fails to answer the question correctly.

A CSS validator works to check your Cascading Style Sheets to confirm that they comply with the CSS standards set by W3 Consortium. One should keep in mind that all browsers don’t support CSS implementation. Therefore, there are certain validators for CSS which will help you about which CSS features are supported by which browser.

W3 constructs free software for CSS validation service. Online services are also available, and one can use them as a java program or java servlet on a Web browser. For web developers , this results as an ally helping them cope with errors and use of incorrect Cascading Style Sheets. It also responds whether your CSS posed some risks in terms of usability or not.

HTML VALIDATION:
It is a quality assurance program or a component which is used to assure HyperText Markup Language (HTML) markup elements for syntax errors. When various inputs are generated from different web sources, these HTML validators are considered a powerful tool to accept electronically generated data. Like various forms are used to acquire details that are sent to the server to be processed.

To comply with the basics needs of SEO , assure your quality for CSS and HTML validations.

Source:https://www.dotnek.com/Blog/Marketing/w3-html-validation-and-css-validation-for-seo

In this article, you will learn what exactly internal links are and how to use internal links to increase website visitorsIf you want to increase website visitors on your website, you will need to have links.

Too often, I observe that people spend too much time on building external links or backlinks in order to increase website visitors and end up ignoring their internal links. But you should pay attention to internal linking as it also plays a vital role in increasing website visitors.

Internal linking also benefits your site in the following ways:

- They could help your website gain higher rankings for the relevant search terms.
- They will help the visitors have an improved experience on the website.
- They let the direct visitors to the call to action or to the revenue-generating web pages.

What are Internal Links?
Internal links are the links that connect or link up one page on your website to another. If you work in the field of online content writing, you will probably know the importance of internal linking from one article to another on your website.

Internal links include image links, navigation links, links in banner ads, call-to-action-buttons, basically any link that connects two pages of the same site. Internal links have various different benefits and purposes.

How to Use Internal Links to Increase Website Visitors
How you use internal links among the pages of your website builds the website architecture. This is a vital factor in SEO (search engine optimization). Search engine crawlers (called bots) depend on the internal links to find pages on a website. It also helps search engines to index your web content by topic. They look at the link text on the internal links to figure out what pages on your site are about and how they’re related to one another.

Without internal linking, it will be difficult for search engines like google to find your web pages, and due to which, it can’t be able to index your pages. And if search engines fail to index your web pages, then it can't show them in the search results.

Internal links also help to let people stay for more time on your website. When someone comes on your website and then clicks an internal link, it boosts up certain metrics that Google uses to figure out how useful your web page is. When the reader by clicking an internal link on your site to go on another page on your site, it shows to the search engine that your site is useful to site visitors. Relevant internal linking will help new web visitors to discover your website

Give readers options to take action.
Among various types of internal links, one internal link type has an effective impact on increasing website visitors called "call to action" links.

A call to action link can be anything from purchasing a product or reading more to schedule a demo and making sure readers can easily see how to take action, which in resulting will increases the chances of their doing so. Including a call to action on each page of the site is a very important part of content writing for a website.

Some common call to actions includes:

- Sign up for blog updates
- Download a document
- Contact you
- Follow on social media.
- Schedule a demo

Conclusion:
Internal linking is the most powerful way to strengthen your website. It also help you bring new website visitors on your site.

Source:https://www.dotnek.com/Blog/Marketing/increase-website-visitors-with-internal-linki

Having the small details on your website pages have a direct relationship with SEO (Search engine optimization), and it will create a huge impact on your rankings . In this article, I am going to explain about the relationship of SEO with certain important elements like Title, Meta description, Headings, and Content.

What is a Title?
The Title is the content which is described in such a way that is the most concise and accurate of the content of a page. In short Title, the tag is basically an HTML tag that defines the Title of a web page. Title tags are also referred to as Page Titles or HTML titles or website titles.

Why Are Title being Important and its relation with SEO
Title tags are correlated with SEO. Title in SEO is not something different from the titles of books, but one thing is that it has certain standards to rank articles in the search results on the search engine . The Title must be attractive and according to SEO standards . They also tell search engines like google that how relevant your site page to a query that comes up in search engine. So, for this reason, page titles or title tags should be as relevant and accurate to the content of the page as possible.

What is a Meta Description?
Meta descriptions are a short summary for your page content. Meta descriptions having keywords will engage both old and new visitors which attracts them to click through to your site.

How Meta descriptions are related to SEO
The Meta description is of great importance when it comes to SEO. It is indirectly related to SEO which causes an effect on your site in search engine rankings . SEOs take descriptions to the next level as they consider these description tags in a context of persuading a user to click.

However, meta descriptions are shown in the search engine results, and they cause an effect click-through rates (CTRs) on your site, which are directly linked to rankings and SEO. So, meta descriptions have an impact on SEO.

Headings and Content Relationships for SEO
Headings are critically important for your website ranking in search engine rankings. Using heading does not specifically affect your SEO, but it definitely indirectly related to SEO. These headings benefit SEO as by using them your content will make your content well-structured and of higher quality which is good for your SEO.

Headings make it easier for users and search engines to understand and read your text. Visitors will be more likely to leave your website if they can’t find quickly what they want or looking for—that why headings and text structure use impact SEO. Search engines use the bouncing rate of people on your site if the bouncing back rate is higher than the search engine consider it as a sign that your page is not offering what user is looking for. In result, you may get low ratings. With headings, your article chances increase for ranking first.

Source:https://www.dotnek.com/Blog/Marketing/title-meta-description-headings-and-content-f

We are here to discuss the subject, let’s have a view.

Swift:
Swift is the new programming language that is introduced to aid the developers with the interactive code formation and make it fun. The best thing about swift is that its code is not that long, but it is entirely expressive, and you know what? The app performance is just wow, and as the name suggests, it is super fast! Swift is actually for the cocoa and cocoa touch language for iOS project development . Another thing about swift is that it also involves objective-c with the new language for development.

Xamarin:
Xamarin is an amazing platform for app development using C#. You can use Xamarin for the development of apps for iOS , Android and windows. The best thing about Xamarin is that the “.NET” developers can also use their current code and libraries and even tools in Xamarin. Not only this, but Xamarin also allows you to use your .NET skills in Xamarin for app development . Isn’t that amazing!

Differences between Xamarin app programming vs. Swift development for iOS apps:
To make the topic much clearer for you, let’s have a look at some factors that will make the subject more vivid.

- Swift app programming is actually the language, while Xamarin can be put under the category of “cross-platform mobile development.”
- The major factors and contours for which the developers choose swift over others include iOS development , and because it is elegant to work with. Moreover, it uses objective, but it is not objected C. on the other hand, Xamarin app development is popular among developers because the developer knows the power of C# on mobile devices. Furthermore, Xamarin develops native apps for iOS with native user interface control. Native performance of apps developed by Xamarin is also a reason for which Xamarin app development is warmly welcomed by the developers.
- Swift got extensive approval worldwide, including 979 company stacks and 525 developers’ stacks. On the flip card, Xamarin has comparatively shorter approval, including 74 company stacks and 65 developers stack, which is a great difference among Xamarin app development and Swift app development.
- Uber Technologies, Slack, Lyft, Robinhood and Delivery Hero SE are some leading companies that use swift app development. DoubleSlash Net-Business GmbH, Scopeland technology GmbH, Lumeneo.com, and FinTech Consortium are the companies that use Xamarin app development

Last words:
Both Xamarin app development and switch programming have the undeniable significance in app development for iOS . Both have some flaws, and both have some features that are unbeatable. When it comes to app development for iOS, Xamarin app development is as efficient as swift programming. Hope the information we provided above would help you get a better understanding of the topic and the factors on which both differ. Despite the flaws, both Xamarin app development and swift app development are working in the market and have their separate fan base. If you are an app developer , the information we provided you with above would help you enough in diving in the topic and exploring more details about the subject.

Source:https://www.dotnek.com/Blog/Apps/xamarin-app-programming-vs-swift-development

why is it important to do mobile app security testing and the various tools which you will need for security testing.
Security of the mobile apps becomes very important in this digital world. With the increasing number of mobile apps, it becomes very crucial to deliver a highly secured and perfectly working app to users. Companies should let the app users know about which of their information is collected and why they are collecting it. Only necessary data of user should be collected by apps.

What is security testing?
Testing the mobile app security can help you detect the loopholes if there are any in the software that might be resulting in data loss. Certain security tests are meant to do on the app in order to identify the possible vulnerabilities and threats that would let the external systems or persons to access personal information which is stored in the mobile device.

Why is it important to do security testing?
We store our private or personal information on our mobile devices. If that info leaks then it could cause serious harm to the user and device. End to end encryption will be the best possible solution, but it's not guarantee everything as it might happen that encrypted data will be decrypted.

Testing Tools:
Some of the mobile security testing tools are mentioned below:

1.MobSF (Mobile Security Framework):
- It is basically an open-source security testing tool for mobile application security testing.
- By using MobSF tool it becomes possible to setup the security testing environment effortlessly.
- It helps to identify security threats across Clients, networks, and servers.
- It performs quick security breakdown for different mobile applications on Android, Windows and iOS platforms. Developers can easily classify security vulnerabilities and threats during the application development phase.

2.WhiteHat Security:
- It is basically a cloud-based testing platform which gives a rapid solution by using its dynamic and static technology.
- It could very easily and quickly detect or find loophole as compared to any other platform or tool.
- WhiteHat sentinel provides supports both android and iOS platforms. This platform gives you whole information about your project status.

3.Veracode:
- It is easy as well as simple to use and provides excellent security testing outcomes. Finance and Healthcare apps are being tested by it in-depth while the other simple website apps are tested simply with a scan.
- Security testing is done deeply by means of full coverage of use cases. The Static Analysis done by vercode gives a fast and accurtae code review outcome.
- Under a single platform, it provides different and multiple security examines which includes static, behavioral as well as mobile app dynamic analysis.

4.CodifiedSecurity:
- It performs security testing by using programmatic approach , which ensures that the test results are reliable and scalable.
- It supports iOS as well as Android platforms.
- It’s supported by machine learning and static code analysis . It as well supports static and dynamic testing in the mobile application security testing.
- It assessess your mobile app without using source code. It can upload files in multiple formats such as APK, IPA, etc.

5.Android Debug Bridge:
- ADB could be easily integrated with the Android studio integrated development environment.
- It connects with the devices using WI-FI, Bluetooth, USB, etc.
- Real-time monitoring of the system events.
- It enables the operating at system level by using the shell commands.

Conclusion:
Each mobile testing security tools has its advantages and disadvantages. So, choose the security testing tool wisely according to the requirements and nature of your mobile app

Source:https://www.dotnek.com/Blog/Security/testing-mobile-security-and-the-testing-tools

For this, we use a term ASO. Let’s have a brief intro of what it is and how it works.

Before knowing any other factor, you first need to understand what ASO is . ASO stands for App store optimization . We all know that we need some optimization for our content or app before publishing it on the internet. As we do SEO for our websites, ASO acts the same in digital marketing as the SEO website ranking . The long story short, we can say it the process of enhancing the features of the app to make it rank on the app store is called ASO. If you want to rank your app higher in the app store, you must ensure doing ASO of your app before launch.

Checklist for ASO:
There are some rules and regulations, or you can call it some guidelines that you have to follow to do ASO f your app before launching. Let’s discuss some of the components of that checklist that ensure ASO of your app in the app store

App name:
Before launching the app in the app store, you have to make sure that the app store that you are going to publish on the app store must have some name. The name of your app must be unique and descriptive. You have to follow the character limit while selecting the name for your app, which is 50 characters for iOS and 30 characters for Android apps

Icons:
The next important thing is the icon of the app that you are going to launch. Keep one thing in mind that icon is your identity in the cluster of apps, and if it is not unique, you can never get your own identity in the store. So, make sure that the logo or the icon that you are using for your app must be unique and attractive.

Screenshots of app interface:
Screenshots help a lot in giving the users a glimpse of what you are offering in your app. Before launching the app in the app store, you should take at least five screenshots of the actual screens of your app so that the people, who want to use your app, must get a hint of how the interface of your app looks like.

Description:
Description of the app is another crucial thing that you must not miss before launching your app in the app store. Write a brief description of the app that you are going to launch. This description would help the users know what your app is for. This app will drag more users to your app. The clearer the description you write for your app, the more number of people would understand it and hence buy it.

Preview video:
It is the best practice if you add a preview video of your app. It will help the users get detailed knowledge about the controls of the app. People would like to watch the preview video of the app as compared to seeing the screenshots. So, you must not forget to add a preview of your app so that you can give a better understanding of your app to the users.

Source:https://www.dotnek.com/Blog/Marketing/aso-and-mobile-marketing-checklist

When it comes to mobile app development , we see some options that we have to choose one from. We can do development at a platform using java, and on the other hand, we are provided with an amazing software tool Xamarin through which we can do mobile app development. Both platforms are used for Android app development , but there are some contours of both the platforms that make both of them different from each other. Today, we are here to dive in the topic to explore the factors on which both the app developments are different from each other. Without any further ado, let’s get into the discussion!

Language used:
The first thing that matters a lot is the app development language that you are using for app development. If you want to make the more advanced level of programming in your app , C# is the best for you, and the Xamarin platform allows you to do development in C#. On the flip card, if you want to use java for app development, Android studio will be the best choice for you.

Development time:
Another factor that creates a great difference between the two is the development time. It is less when it comes to programming in Xamarin The reason behind it is that it takes extra time for the development of each platform. You can do Window, Android and iOS programming at the same platform Xamarin. On the other hand, in java app programming , the development time is huge because you have to take extra development time for other platforms, including Android, iOS, and windows.

Development غير مجاز مي باشدt:
The غير مجاز مي باشدt factor is the most concerning factor that makes a huge difference between Xamarin app development and java programming . We see a visible reduction in the development غير مجاز مي باشدt in Xamarin because you don’t need extra charge for other platforms. You can develop an app for Android , iOS, and windows all at the same platform. Don’t need to choose any other source for other platforms’ coding. While, in the case of java programming, you have to spend more money, because you can develop apps for all the platforms like Android, iOS and windows at the same Android studio . You have to switch the source for different devices.

Hardware capabilities:
The factor that has significance in the app development is hardware capabilities. And amazingly, in both the Xamarin and java programming hardware compatibility is maximum because both are fantastic working environment. Xamarin maintains the maximum hardware capabilities by using a platform for certain particular APIs. On the other hand, in java programming, Android studio, the device compatibility is maximum because Android studio gets the full support from the system.

Last words:
These are some contours that make Xamarin app development and Java programming different from each other. The people are using Android studio from a long ago, they may find Xamarin a little tricky, but both at their places are the best. The presence of both the Xamarin app development and Java programming has made the decision difficult. Although Xamarin app programming , we can never deny the benefits that we get from the Android studio when it comes to java programming.

 Source:https://www.dotnek.com/Blog/Apps/xamarin-app-programming-vs-java-app-programmi
 

SEO is the term that most of us know; the tools that we use for SEO are no more hidden from us. The new word in the marketing field is ASO , and most of the people are unaware of it. The concept of ASO is for the apps, and it stands for App store optimization . Our website needs optimization before being published on the internet. Similarly, apps need to be optimized before being launched on the app stores. We are here to discuss some tools and software that will help you in doing ASO of your app . With no further ado, let’s get started!

AppTweak:
The apps and games based on data sciences are the best application of AppTweak software. Using this fantastic platform, the mobile marketers and app publishers can get the data analysis and insights of the app through this incredible app. AppTweak was first launched in 2014 for the first time, and from that time till now, it never failed to provide its customers with the transparent, accurate and easy to use toolkit for doing ASO of our apps before launching them.

App radar:
If you want to track the digital marketing success of your app , you must give this app a chance before using any other of this kind. App radar will help to minimize the efforts of a digital marketer and aid them in doing digital marketing of their app. This app will, indeed, speed up the marketing process of your app, and you would love the way it works.

ASOdesk:
If you are looking for one platform that can serve you with all the ASO tools that will help you in the optimization of your app before launching, ASOdesk is made for you! This all-in-one tool is just beyond incredible. You can perform an analysis of our competitors and make your time worthy of the app. You will stay up-to-date about the new advancements so that you can make your app go with the trends. It will help you track the regular rating and reviews of the users in the app store and Google play store

AF: AppFollow:
Are you looking for a management platform for your app to analyze decisions and actions on time? Cheer up! Your search has come to a happy ending. AppFollow is the best management app that you can use to check the progress of your app. You will get all the tools for ASO in AppFollow along with the fully functional dashboard to keep an eye on the reviews and ratings of your app on the app store or Google play store. This tool is the one-stop-shop for all your ASO needs, for you can do marketing here and monitor the natural growth of your app and much more from this one app.

Adjust:
If you are afraid of the security of your app , and you want to save it from the intruders and the frauds, you must give it a try. Adjust is the app security tool that will ensure the cybersecurity of your app on the app store and Google play store. Adjust is also the marketing partner of too many apps, and it is entirely trusted and has undeniable credibility.

Source:https://www.dotnek.com/Blog/Marketing/aso-tools-and-software