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Now, we are going to mention the key points of success in SEO field. Google algorithms are regularly being updated, so that they can deliver the most appropriate results to users, they also rank websites with the best and the most useful contents, as a result, users are able to get the answers of their questions easily by clicking on a reputable website which is the top ranked one. In fact, google algorithms are computer programs which have mathematical functions and formulas that categorize and analyze the content of websites with the help of Google crawlers, each new released algorithm is more updated and detailed than the previous one, so it can be more helpful in website ranking. RankBrain algorithm is the one which causes a major difference in google search engine optimization for websites, that is based on Google’s artificial intelligence, and it optimizes the search results which is dependent on user behavior data.

Eventually, our main goal in this article so far was getting to know a series of directions that you must follow to optimize a website according to Google algorithms. We are going to mention the rest of them below:

1- Provide subjects which users are most interested in:
One of the most important points of website optimization is using relevant and up-to-date website content. In fact, a web designer should initially think of the questions that may appear in users’ mind and getting to know their needs; therefore, the content must be useful and long-form. You can also publish contents with popular subjects that make users interested in sharing them with others, this way may also make them link to content as well as writing about them, which is counted as a positive point and one of the best ways to achieve success in SEO.

2- Use keywords:
Keywords can be the main cause of improving the ranking of a website in google search engine results page, as well as attracting google algorithms. The important point is that keywords must be used in both title and content, they should also be used in meta description correctly, to avoid repetition you should use synonyms of them instead, because if you overuse keywords, it considers as a problem and your website will be penalized.

3- Increase page loading speed:
One of the keys to success in the field of SEO, is increasing the page loading speed, to achieve this goal, the size of image files, videos and etc., must be optimized.

If a page takes more than 3 seconds to load, about 40% of users will leave the website. (Neil Patel)

In order to be able to speed up your website, there are lots of ways that some of which are mentioned below:

Reduce URL redirection, you may be wondering what is URL redirection? In fact, URL redirection that is also called URL forwarding, is a technique for creating a website with more than one URL. When a web browser tries to open the URL which it is directed to, a page with a different URL opens.

Use simple code like HTML for the website:
HTML stands for Hypertext Markup Language , which is a standard language that is designed to be displayed on a web browser.

Another way to increase the page loading speed, is to get rid of unnecessary or old contents that occupies the space of the website.

4- Use Google Analytics:
Google Analytics is a website analytics tool provided by the Google search engine that evaluates and reports the website traffic, this tool is as a platform within the Google Marketing Platform Brand. You can monitor the content of your website through this tool, and if there is a problem you can solve it as soon as possible.

5- Use external links:
External link is a link that refers to an external domain. In other words, the links that you receive from other websites are actually external links, and also if another website has linked to your website, in fact they have received an external link from it, which increases the value and credibility of the website because, Google gives more importance to users’ opinion. Using external links has a great impact on website optimization, and it also increases website ranking .

Here is a number of external links:
- Guest blogging backlinks

- Backlinks in business profiles

- Backlinks from webinars

- Free-tool backlinks

- Badge backlinks

- Comment backlinks

6- Use internal links:
Using internal links allows users to display pages of the website, so users are able to meet their needs and get the answer of their questions as soon as possible, which makes your website a valid and reputable one, on the other hand, this kind of linking increases the dwell time, and it helps you to get high ranking in search engine results page. An Internal link is actually a link that is given from a domain to another page of the same domain, in other words, a link that is given from one page of your website to another page of it.

7- Do not neglect the role of social media:
By placing the share button on the social network, we give the opportunity to the user the ability of sharing the content with his/her friends on social networks easily, if he/she is attracted to it, so you can attract more users to the website and optimize it. Social media buttons are clickable icons that appear on a number of your web pages to allow your website visitors to share your content through their social network profiles such as Facebook, Twitter , Pinterest, LinkedIn and other social media platforms, this activity ultimately optimizes your website.

Last word:
In general, in order to optimize a website better and more principled, there are many practical ways that can be achieved by having enough information about each of these ways, so you can attract more users to your website.

Source:https://www.dotnek.com/Blog/Web/the-key-to-success-in-seo

SEO is actually the production of content, and content is one of the most important parts of the site, which also has a great impact on site SEO. But in order for the content to have a good effect on SEO it is necessary to observe important points in content production, one of these important points in content production is the length of the content. The content you write should be acceptable in terms of the length of the optimization engines. The minimum number of words according to Google algorithm was about 350 words. If the content you produce has less than 50 words of text, Google will not prioritize showing it to users because it thinks it is not quality content.

In this article, we will tell you the important points along the content and its effect to increase the site ranking .

The importance of content length in SEO
Content is good for optimization engines that are longer. This means that Google's search engine optimization and search engine seeks quality and valuable content to display to users, so complete and worthy content to display in the top search results is long and has a number of words between 1000 and 2000. But if you do not follow the standard content length, it will not have a good effect on your site SEO.

Why content is important
Content is the heart of SEO . This term and slogan is mostly used among designers and site owners, but what does it mean?

Content is one of the most important elements in SEO, Google is more sensitive to content due to its new algorithms and tries to optimize the content and provide the best, most accurate and highest quality content to users. For this reason, if your site has a good ranking and ranking, but the content you produce is not principled, standard and quality, it may not show your content in the search results. The content is the same text, images, videos, infographics, etc. that you use and view a lot during the day.

Content is important because search engines optimize the same content on the site and display it to the user, if there is no content there will be no SEO and ranking.

Why write long content?
What is the difference between writing short and long content? This is a question you may be asking yourself. But according to Google algorithms, it provides content after the optimization for the user that is complete and longer and can respond to all the answers and needs of the user accurately and in detail. Of course, you should note that writing long content does not mean using irrelevant content and sentences, and you should produce complete content related to the target keywords. For the convenience and readability of what you write, it should have a simple and neat structure and layout. Separate and specify different parts such as header and body of text, use list and indexing if necessary.

Important reasons for inserting long text:
1- A better and more principled presence in Google
2- Optimization and approval by optimization engines
3- Use and cover a variety of relevant and important keywords
4- Increase user retention on the page
5- Gain user satisfaction
6-Increase rankings and get better rankings in search results
7-Completely meet the needs of users and answer their questions
8-Become a quality reference and source in the desired field and area
9-Create and provide the most complete and high quality explanations on various topics

Get better rankings on Google
We mentioned at the beginning of the article that Google has become very smart and can detect the quality of content, and Google is also looking for content that is complete and quality to provide it to search engines and users. Therefore, writing and producing complete and long content can help in displaying content in the top search rankings. Google as the optimization engine optimizes the content and displays each one that it sees as complete and quality on the first pages to the users, if the quality of the content is not approved by Google, it will be displayed in the next ranks. Of course, the length of the text is one of the effective factors in being in the top ranks of search results, in addition to the length of the text, other effective factors must be observed to show the most complete and high quality results to users. For this reason, one of the good reasons to appear on Google is to write articles with long content.

Why text length matters to Google:
1- Use LSI or long and relevant keywords
2- Use short and relevant keywords
3- The possibility of using other elements such as video and photos increases
4- It is possible to insert an audio file
5- Use of keywords in different sections such as heading, title, main body of text and ...
6- In writing long content, the possibility of writing headings increases the lists
7- Long content indicates the completeness of the content
These are all reasons why writing long content is important to Google, and if you follow all the standards and follow Google's algorithms , you will surely get good results.

Use a variety of keywords within the content
Using more keywords is one of the most important factors that increase the length of the content. For example, consider that if your content length is 500 words, you can use a small number of keywords, but in writing content with a length of 2000, you can certainly use the number of keywords, similar keywords and many synonyms. Using more keywords and of course principles in the content has a very good effect on increasing rankings and rankings.

So the most important reason and factor in writing and producing long content is the use of multiple keywords, but you should be careful not to overdo it so that excessive and inappropriate use of keywords will reduce the quality of your content.

Of course, it is possible to produce content that is about 5,000 words, but you cannot use the keyword multiple times, so you need to focus on other factors and effective elements such as completeness, responsiveness, quality, etc. To have good content in the end, that is, each of these tips are effective in writing good and long content in combination.

Meets the needs of site users
The length and completeness of the content allows users to find the answers to all their questions and meet their needs completely. Users are looking for sites that have complete, credible and quality content, and by reading its content, all their questions and needs will be well addressed. If your content is longer in quality, users will come to your site and content to meet their needs and responses.

Increase the retention of users within the site

One of the factors that shows that your site and content are quality is the retention of users on the site. According to the Google algorithm, which considers the user's presence and stay on the site as the reason for the quality of the content. But if the user leaves the site immediately after entering the site, Google's algorithm will consider this as dealing with poor quality content. As the length of the content gets longer, the user stays on the site for a long time, and the Google algorithm considers the user retention rate as the reason for the quality of the content, and from the next series, it provides your site with top search results for users.

Of course, this issue alone cannot increase traffic and ranking, Google will determine the quality of content by considering the number of visits, bounce rate (number of exits).

Gain user satisfaction
User satisfaction is another reason that increases the length of content. Today in cyberspace and digital marketing , all business owners are looking to increase traffic and attract more users, the number and frequency of visits and users is equal to the amount of sales of products and services. As the number of users and the number of visits increase, so will the amount of sales. Attracting the user is relatively easy, but after attracting the user, you should try to maintain and obtain his satisfaction. By providing appropriate, complete and desired content to users, you will meet their needs and answer their questions, in which case you will also satisfy them. You will stay in their minds forever by producing relevant and complete content, and they will return to your site and content to meet their needs and find answers to their questions. One of the factors in producing complete content is increasing the length of the text and content.

Become a reference and get backlinks
Suppose you have produced content about a topic that is very complete and useful and covers all the different parts of the topic well, then other sites will see a good opportunity to provide backlinks to your site so that more people can access it. Good and complete content will be directed to your site. In this case, your site will act as a reference and source of complete and useful content and a large number of visitors will come to your site.

When there is nothing to write and lengthen the content
In some cases, there may not be specific content for some topics and no further explanation is needed and you cannot produce content longer than, say, 900 words, in which case you should not use irrelevant and extra sentences to increase the length of the content, because it will reduce the quality of the content. Once you can write the right content for a topic that does not need further explanation, it is enough to cover the topic in every way. Of course you cannot enter more details for some topics, nor can competing sites. So it is enough that your content is superior to other content in terms of quality, but if possible, long content and complete explanations are necessary for appropriate topics.

Source:https://www.dotnek.com/Blog/Web/the-importance-of-content-length-in-seo

Social networking is one of the new technologies that has recently affected human life, so that people cannot be even a day away from these networks. Social networks, in addition to being used to communicate with people, also have significant effects in the field of business and marketing.

Because everyone has access to social media and uses it to connect with friends and do everyday things, social media can be used to succeed in marketing and business. But because these networks are new, people make some common mistakes in using them intentionally or unintentionally, which have a detrimental effect on their business instead of positive ones. In this article, we will tell you about some common and destructive mistakes in social networks.

Each of the social networks is like a separate country in which the activity has some rules and frameworks that, if not observed, will cause harm to other people and their reputation, or sometimes lead to the payment of fines.

Those who use social media to market and drive people to their website, it is necessary to pay attention to the points mentioned in this article.

Lack of strategy
None of the businesses that have no strategy or plan have had any success in their activities. To succeed in your business, you need to define your strategy in advance and plan carefully for each time and each step, because without planning, your business will be suspended in the air and you will not be able to take any useful action.

Having a strategy means determining the type of activity, gaining sufficient knowledge of the business audience, determining the reason for creating a page and account on social networks, determining the times of activity and posting times, determining the type and how to design posts and ...is. You need to have a clear strategy and planning before you start to be successful in order to achieve your desired goal. If you do not follow this and the specific program is not specified, you cannot have significant activity on social networks, so you cannot penetrate your audience and direct them to your website.

Not knowing your audience
Your followers are one of the most important elements of a business page, and in order to attract a large audience, you need to know enough about them to be popular with them. You need to know who your target audience is. What age group are they in? What is their taste? What kind of content production and what kind of pages do they like and prefer? Not knowing enough about your audience will confuse and make you unsuccessful.

Crisis Management
The ability to manage crises is sometimes necessary to solve problems and improve performance on social networks. Based on social networking algorithms, over time, your pages may have problems or a decrease in followers, and so on. For example, this may be due to duplicate content and your posting process. In this case, you should identify the problem and replace it with better solutions so that you can manage this course well and get rid of this situation.

Lack of professional ethics
Social networks are a platform for communication and interaction between people and the audience is looking for pages that can interact well with them. In this case, they are affected and can use their experiences, and in the end, it leads to buying and using the services of that page. Communicating and interacting healthily with people requires professional ethics. For example, some business owners in cyberspace overestimate themselves and their business, which is self-aggrandizement and not only does not cause interaction but also causes the loss of some audience. Therefore, professional ethics in creating interaction, attracting and retaining users and continuing the process of activity is necessary to be present in social networks.

Insert multiple links
Using a lot of links in each social media post will confuse and bore your audience, and if the number of links is high, they will not pay attention to any of them. Although social networking is a good platform for getting backlinks , the balance in placing links must be maintained. It is better to consider only one link for each post.

Low interaction
Social networks, as their name suggests, are a platform for communication and interaction with people, and for a strong presence and popularity among people, you must have good interaction and communication with people, otherwise you cannot have a strong and effective presence.

Fake Follower
Follower Fick is one of the new tricks that many businesses use this unprincipled trick to show their page and business valid. Recently, it has become common in social media that more followers indicate the quality and credibility of the page, which is why many business owners used unprincipled methods to increase followers in less time. Of course, the high number of followers and the low number of likes and comments contradict each other, and smart people and users can easily recognize that these followers are unreal. The ratio of the number of likes and comments should be 10% of the number of followers. Do not use this unprincipled method to gain the trust of your audience because it is easily recognizable.

Lack of diversity in posting
All users in virtual networks are looking for diversity and difference and are more attracted to pages that maintain diversity and balance in the types of posts. For example, if you post only advertising or only photos of your products and services, users will get tired and Your pages may leave because of duplicate content. Therefore, you should observe variety in your posts so that you do not get bored and routine. Posting on social networks requires prior planning and thinking, and if you post casually and without thinking just to keep your page active, you will not get the desired results and your page will fail.

Lack of analysis of results and activity process
Activities in social networks require a lot of time and energy, and in order to understand whether the path you have taken is correct and has the desired results, you should analyze the process of activities and results to ensure that the process of your activities is correct and appropriate. Earn. If you do not analyze the results and process of your activity, you may go the wrong way and face irreparable results.

Presence in all networks and inability to manage them
Many business owners think that they should be present in all social networks so that people can easily access them, but it should not be forgotten that each of these social networks has its own strategy and way. To have a prominent presence in social networks, a lot of time and energy must be invested in content production and management. If you can't manage it and leave your page inactive, your page will be dead and if users encounter your dead pages, they will consider your page and business extinct. Therefore, presence in all social networks is not recommended if you are not able to manage.

Also, having multiple accounts on a social network will confuse and distrust users. Some business owners set up separate accounts to provide better services, which confuses people and is of no use. Instead of being on different social networks or having multiple accounts on one social network, it is recommended to focus on having a quality, trusted and user-friendly account, because if you have an integrated page, you can gain the trust of more people. Drive to the site through social media .

Improper tone and images
Social networks are different from sites, so the tone used on the website is different from the tone used on social networks. In social networks, it is better to use sincere tones and short and short sentences and not to use boring long sentences. You should also be careful to use appropriate words worthy of your audience so as not to cause misunderstandings and insults to relatives. In this case, your face and page will be destroyed and you will cause hatred and loss of many of your users.

Just as inappropriate tone can ruin your face and make users unreliable, using inappropriate and irrelevant photos can confuse users and cannot persuade them to follow you or buy from you. Users will see the images first, if the images used are relevant and relevant, they will read you with a good mindset. If you do not use relevant and relevant images and cannot attract users with images, you will not be able to persuade them to read more or visit your page.

Lack of awareness of advertising strategies
Many social networks have strategies and features for their users that they can use to increase popularity and traffic . Business owners and those who have a page on social media should be aware of some strategies to increase their page views and use them to improve their pages. Hashtag, for example, is one of the features and advertising strategies used to increase traffic. Hashtags are the key quantities on the site that are used to access pages with related content and users search. You can use hashtags below your posts to increase traffic and ease users' access to the pages.

Lack of team
Prominent presence in social networks is very time consuming and requires more energy and thinking. If you do not have a strong and professional team, you cannot do everything and it is better to form a professional team and divide the work among the team members so that you can get the desired result. For example, one person in charge of graphic design , one person in charge of marketing and ...

Source:https://www.dotnek.com/Blog/Web/social-networking-mistakes-that-will-ruin-you

Website design is a relatively difficult task. To design a principled and user-friendly site, there are some points that should be adhered to; Otherwise, we will have an unprincipled and non-standard site. There is no general rule for site design, but site designers must know and follow some tips, if they do not follow some very small problems will cause problems. The need for the same elements is the same in all sites, but we must pay attention to how to select and use different elements such as photos, text, video, infographics, etc.

There are some tips that, if followed, will make your site stay in the minds of your audience and make your site design different from other site designs.

Text balance
The number and type of fonts you use to write text play a very important role in how the text is seen and read. To write a legible and attractive text, you should pay a lot of attention to thickness, font type, lam size, font color, background color, and so on.

Font size:
According to the principles and standards, the font size of the topic, heading, text writing, footers, ... should be different to make a difference and make the reading process easier. Of course, it should be noted that today the use of large fonts and clear menus has become common, and for more readability should not use small font size.

Colors: Used to show very important points, or to create variety. ُ But unfortunately many sites are unaware of colors. One of the mistakes that site designers may make in using colors is that they use a light pen color on a white background color. Avoid dark colors such as black for the background, as this color will irritate the reader in high and low light and in the dark and light, and the user may not prefer your content because of the background color.

Number of fonts:
Use two or three different types of fonts in the text to create variety and not tire the reader. The uniformity of the text causes the visitor to get tired, and even if you use the same type of font, try to increase and decrease its size in some parts so as not to cause the visitor to get tired and also to specify different and important parts. Of course, you should keep in mind that excessive use of a large number of different fonts does not make the reader attractive, but it does not make the reader tired, so do not overuse various fonts.

Use additional elements
Some webmasters mistakenly think that if they use more new and additional elements, they will attract the user's attention, but they are wrong. In designing a user-friendly site , the general taste should be taken into account, and most importantly, the audience of your site should be considered in the selection of elements and other elements, so it is better to determine our audience and design them before Get cognitive. This knowledge helps a lot in choosing the elements of the site.

One of the most common mistakes in using additional elements on a site is to use background music. Using music in the background of the site may not be pleasant for everyone and only attracts the attention of some visitors. It also increases the loading time of the site.

Unnecessary animations
Animations, videos and visual content are very attractive to the user and draw their attention to a very important point. Users love visual content because it transmits data easily and conveys content and mesغير مجاز مي باشدes in the shortest time and in the best possible way. But you should note that videos and animations in a subtle and professional way. They should be worked on to better attract the user's attention and convey the mesغير مجاز مي باشدe, if the animation is not professionally designed, it is of no use to users other than distraction. Many web designers are tempted to use more animation, but overuse can be deadly to the site, as it increases time and slows down the site. Professionally designed animations are effective in attracting the user's attention to a very important point.

Low value photos
As we have said, visual content is the most effective content of the site that can easily attract the user's attention and convey the desired mesغير مجاز مي باشدe and attitude to the user easily and attractively. But choosing the right image that is relevant to your site's mesغير مجاز مي باشدe and brand is very important. Because the selected photo must contain the mesغير مجاز مي باشدe you want to convey to the audience. There is a very famous saying among site designers that an image can convey a mesغير مجاز مي باشدe that thousands of words cannot convey well.

The important point in selecting and using images is their volume, which should be optimized images and reduce their volume while maintaining their visual quality. Using large images on the site, especially on the front pages and the main page can have negative effects for the site. The most suitable size of images for sharing on the site is 250 KB. So site designers should not be unaware of this point and should not use low value images, large number of images, high volume images on the site because it will cause very serious damage to the site.

Cluttered structure
After deciding to click and enter your site, users will have a brief look at your site, content and layout within 7 seconds, if the layout and structure of your site is such that in a short time and 7 seconds cannot keep the user to stay The more you attract on the site, the more you will lose the chance of increasing traffic and user.

The user visits your site to find useful content, and of course the user has little time, the structure of your site should be regular and orderly so that the user can easily find the content he is looking for at a glance. Otherwise the user will be confused and disappointed with your site and leave it. Having a regular and simple structure and layout is one of the small points that has a great impact on maintaining the user and turning him into a permanent audience, but unfortunately some site designers are unaware of this important and small point and pay attention to the regular layout of the site for easy user access. They do not, which ultimately leads to the loss of users. With a tidy layout, you can easily implement your goals and users can easily reach and achieve their goals.

Pop-ups
Pop-ups have been one of the old techniques to increase site traffic and traffic, which has been effective in the past due to the old algorithms. But today, with the change of algorithms and the presence of new techniques, using pop-ups can be toxic and harmful for your site, because other people are not affected by such techniques, and there may be about 2 out of 2000 people who see pop-ups. Someone links to these statistics show that the pop-up technique is broken and is a deadly technique for the site. Pop-ups are used for advertising and in some cases you may have to use pop-ups, in which case it is better to use a limited number because the presence of more ads and pop-ups can cause inconvenience to users. Provides.

Of course, we hear a lot today that users say that pop-ups and many other things cause annoyance and distraction and users may leave the site where such cases are seen.

Therefore, site designers must know the toxic and old techniques so that they do not use these techniques incorrectly, which will cause the failure of their site.

Low use of empty space
To make the layout and appearance of the site simple and orderly, there are some empty spaces that you should not fill, because empty and white spaces allow your site and page to instill a sense of freedom and comfort to the user. Also in this case, your important content will be more exposed to the user.

A common mistake most webmasters and store owners make is to use empty spaces between elements and fill them with other content, but unfortunately they are not aware of the fact that the page is crowded and there is no free space. It does not give the user a good feeling between the elements and causes more confusion for the user in searching and selecting the desired content.

The existence of empty spaces between the elements makes the types of headlines, sections, etc. more prominent.

Ads
Users hate ads and pop-ups and anything that looks like an ad. Some of your designs may look like advertisements and banner ads, in which case the user may not pay attention to it at all because in his mind he has seen it as an advertisement and ignores it.

Among the designs that are similar to banners and the user ignores them, the following can be mentioned:

Using very crowded animations that have not been done professionally, and the user, based on his experience, feels that these animations are designed for advertising, so he is very indifferent to it.

Use of moving and flashing banners: Anyone who encounters these moving banners thinks that they are advertising banners and are moving and flashing to attract the user's attention, so this method is also obsolete and should not be used in Use site designs and site content because the user looks at them through the eyes of banner ads and pays no attention.

Use of pop-ups: Pop-ups are for advertisements and banners and it is not a suitable and reasonable method to be used in the contents of the site, because the user still looks at them through the eyes of ads and will not pay any attention.

Source:https://www.dotnek.com/Blog/Web/small-but-effective-mistake-in-site-design

Over time, scams and insecurities increase in the context of the World Wide Web , and there are many profiteers who are waiting for an opportunity to commit fraud through the Internet. Seeing these profiteers, the concept of Internet security is much better. They understand and understand and know how to behave in this vast and global network. But knowing this alone cannot prevent people from making a profit, you must think of tricks and solutions to prevent greater insecurity and fraud.

Website owners and designers need to design a secure and trustworthy platform for their users so that people can safely enjoy their site content. If a site's security is too low, it may lose users. Because today, more people visit or buy sites that ensure their information security and avoid sites that have low security, while having high site security has become one of the SEO factors, that is, to want a good site SEO . You need to increase the security of your site and ensure its security.

Many ordinary users who have no security expertise think that they can use any Internet firewall and antivirus to enter any site without any harm to their information. But this is a mistake because hackers and profiteers are much smarter and always design and find other ways and tricks to infiltrate and defraud.

HTTPS is a ranking signal
Google is a search engine and optimization engine that optimizes sites and examines them based on new algorithms and techniques, whichever is closer to Google algorithms , displays it in the top rankings of search results for users. Gives. One of the factors that Google considers and optimizes for optimizing and displaying in the top search rankings is the high security of the site. Google tries to introduce the best and most useful sites to users and display them for easy access to the top rankings in search results. Therefore, one of the features of a good site is that it is safe so that users can visit or even buy the site safely and without fear of disclosing their personal information. Designers and site owners should keep in mind that more than 70% of site traffic is through Google, so this is a good opportunity to increase site security, both increase traffic, visits and approval from Google and cause Ensure the security of your site for users.

SEO is not just about producing good quality content, with Google algorithms changing, security sites become a priority. Of course, producing good and specific content is important along with making the site secure. A site may have good quality content but it is not secure at all, in which case Google will keep the site away so that users do not have access to it.

https is a ranking signal, in fact sites that are secure use this ssl. Sites that are not secure, using Mozilla and Chrome browsers, a red banner is displayed next to the site address, which indicates that the site is not secure, and this way users can find out if a site is safe or not. But surely secure sites benefit from SSL https .

Try not to be blacklisted
Profiteers carry out some hacking attacks with the aim of hacking and accessing people's personal information and scams, as well as infecting the site and system. It should be noted that hackers do not launch hacking attacks solely for the purpose of gaining personal information, sometimes to contaminate site data. If your site has been hacked to infect the site's data, the backlinks you used to increase traffic may be considered spammy by Google, and your site may be blacklisted by Google. puts.

Being blacklisted by Google means that you lose 70% of your traffic and you may no longer be able to get that amount of traffic and visits, so designers and site owners need to be alert to hacker attacks. Do not position or prevent these attacks. To get out of the Google blacklist, you need to clear backlinks that are considered spam by Google, this is a little difficult but it is possible.

Users pay more attention to safe and reputable sites
In addition to Google, security is also very important for users, and users always choose sites to visit or buy that are highly secure so that their information is not disclosed or attacked. So you need to have strong security measures to attract the attention of users, Google satisfaction and data security of your site.

Sites that do not use security protocols are boycotted by users and this can cause other problems:
- The existence of malware and viral and deceptive links makes users run away, and the existence of this malware is an alarm for Google, and you should be careful of such malware.
- If your site does not have security protocols, the rate of returning users will decrease and you may not get the lost credit even after securing your site.
- Users prefer secure sites and seek to identify insecure sites, if you have an insecure site you will have fewer visitors and fewer users.
- The insecurity of your site will also reduce the bounce rate of the site, in which case users will leave your site and have a negative impact on your site.

Website security
Many sites on the World Wide Web are subject to more than 50 hacking attacks per day, according to statistics. Therefore, all sites in three stages of setup and design, management and development need the principle of security so that their information and data are not destroyed and provide a secure platform for users. After design and commissioning, appropriate measures must be taken to ensure the security of the site on the server or host. Measures such as very complex passwords, two-step authentication, remote control, restricting access levels, etc. should be taken to increase site security .

To ensure the security of the site, pay attention to the following points:
- Host security is very important in increasing the security of the site, it is recommended that you buy your host from a reputable and reliable company.
- If you design your site using content management systems, it is better to use valid systems. Like WordPress , Joomla and ...
- To increase the security of your site, always do research and take valuable actions.
- Do not use plugins, codes and links that you are not sure are valid, as it will further reduce the security of the site rather than increase and secure it.
Always update the site and its tools, restrict access, use sophisticated passwords, always back up your data.

Highlights in support:
For the positive effect of site security in SEO and the effect of SSL security certificate , pay attention to the following points:

- If your page is in ssl http format, move it to ssl https using 301 redirect (permanent redirection) which ensures the security of the site.
- Do not use free ssl for extra security, as they may be tricky for hacker attacks or may not guarantee the security of the site to a large extent.
- If you use ssl security certificates, it will be visible to users in browsers next to the site address, and users can be assured that your site is secure, thus increasing your site traffic.
- If your security certificate is error-free, it will be displayed in green in the browser.
Now that we have said that it is very important to make sure that our site or the site we choose to visit is safe so that we do not have problems later, there are ways to ensure the security of the sites to determine the security of your site or other sites we can use.

The url is incorrect
The url of secure websites starts with https, and if such sites ask you for personal information, you can trust them with confidence, because such sites are trusted and approved by Google. But if a site with a http url asks you to enter your information, it is better not to trust because this site is not yet approved by Google and it may be a fake site.

The website does not have a confirmation mark
At the bottom of each trusted site there is a confirmation and trust mark that users can safely visit such sites, if there is no trust mark on a site, it means that this site is fake and not trustworthy at all.

The website does not have a secure icon
In the url and address of each site, there is a lock icon in the address bar, which indicates that this site is safe and there is nothing to worry about. The lock symbol means that this site complies with all security protocols and is trusted by your information. Of course, some fake sites make this symbol themselves fake or most insecure and fake sites do not have this lock symbol.

These websites do not have a privacy policy
All websites that comply with security protocols have a privacy policy, if a site does not have this policy, it means that this site is fake and can not be a safe site for you and your data.

Its ssl certificate has expired

All secure sites have an ssl security certificate, and a site whose security certificate has expired and is obsolete means that this site and its data may be exposed to hacker attacks. These types of websites have no security measures or are very weak and can easily be attacked by fake sites.

How can we tell if a website is secure or not?
There are two ways to tell if a website is safe or insecure:

1. Secure website address starts with https
2. Next to the site address, at the top left of the address bar there is a lock mark and icon.

Source:https://www.dotnek.com/Blog/Web/impact-of-site-security-on-seo

Google AdWords is one of the most effective advertising methods in Google search engine. Some people mistakenly think that the advertising process on Google is called Google AdWords, but this is not the case. Google AdWords is one of the methods and ways for virtual advertising and marketing that also requires a huge غير مجاز مي باشدt. Advertising through Google AdWords is the best and most effective and of course the most expensive ways of advertising and marketing, so that most of Google's revenue is from Google AdWords.

Using Google AdWords is not easy and in addition to being غير مجاز مي باشدtly, it also requires training courses, and you cannot use these Google features just by having a Google account. Some web designers and marketers enter this field without sufficient knowledge and information, which does not receive any results other than huge غير مجاز مي باشدts. In fact, Google AdWords is a subset of click-through ads.

What is Google AdWords?
Google's advertising section is dedicated to advertisers where advertisers use this section to invest in valuable keywords and thus improve their position in search results, which is the same as Google AdWords . Google is holding an auction for keywords, and business owners and site owners are buying relevant and preferred keywords based on their place in Google results. In fact, the illusion that Google AdWords is free is a joke and a rumor, because to invest in keywords and buy their place in search results, you have to compete with competitors and pay a lot of money.

Who is Google AdWords for?
Google AdWords is more useful for those who own a business and a website. In this case, business owners can use Google AdWords to use effective and competitive keywords to increase traffic and ranking of their site. Whatever business you have, you can use the benefits and features of Google AdWords to have a strong SEO , to appear in the top rankings of search results. The use of Google AdWords has often been effective and beneficial for business owners in increasing traffic and ranking in search results. Of course, business owners and users of Google AdWords should be careful not to invest in unrelated or useless keywords and do not waste their money.

Use of Google AdWords
You can use Google AdWords when you want to be more visible and appear in the top rankings in search results for a limited time, for example, festival times or discounts, and by investing in related keywords and Well, get the result you want.

Using Google AdWords is the best and most appropriate option when more and more users enter your site for any reason and in any way increase and return your investment.

If you do not have a strong SEO and you are not displayed in the first and top links of Google, spend money and invest in an effective keyword to be in the top rankings of Google.

If you have a strong and better site SEO , using Google AdWords will be effective in strengthening SEO and increasing your site traffic and ranking.

Google AdWords is the most affordable option when you need to increase traffic and rank in the top of Google for a limited time.

Where is the AdWords ad displayed?
The Google AdWords ad has a keyword on the number of people participating in the auction, the amount paid and the amount of competition. It is not up to the site owners to determine where Google AdWords is displayed, and Google will show the ad on the first page of the search results in the appropriate place based on the payment and competition rate of the keyword. On the first page, Google search results will have a maximum of 4 links at the top and a maximum of 3 advertising links at the bottom of the page. If you have paid a high price and won in competition with other competitors to choose the right keyword, your site is in the best rank. Shown between the first 4 sites at the top of the page. Ad sites are identified and advertised with the acronym ad.

How to use Google AdWords:
1. Set up an account
To use Google AdWords to increase traffic and ads, you must create an account. To use Google AdWords, you can set up a new Google AdWords account or use the same Google account you have. After creating an account, you need to specify some key items such as the location and timing of the ad.

2. Account structure
After setting up and creating an account in Google Account, you must specify the structure of your account. The structure of your account is effective in increasing the quality score:

- Optimize and better manage accounts
- Increase traffic, clicks and hits
- Higher quality scores and consequently lower CPC
- To participate in a campaign, your account structure will be simple, but to participate in more campaigns, it is better to focus on improving your account structure.

3. Understand keywords
After setting up and determining the structure of the account, it is time for the keywords that are the main and most important part. Keywords are the words that users enter when searching. Using Google AdWords creates an opportunity for users to invest in a keyword related to your business, in which case users will see ads that have entered that keyword. Investing and choosing keywords in Google AdWords is like auctioning.

4. Keyword research
Before investing in keywords, it is best to make sure of their value. After entering the campaigns in Google AdWords, you will be offered many keywords, to make sure whether this keyword is worth investing or not, you can use free tools. Google Keyword Planner is one of Google's free tools that will show you a complete list of relevant and good keywords.

5. Write compelling text
After identifying the keyword, you should write a convincing and short text to attract users so that you can persuade them to visit your site. Of course, Google AdWords will provide you with some effective advertising formats. The language you choose is very important for writing promotional text. It should be quite simple, rich and intimate.

What factors are effective in determining the غير مجاز مي باشدt and determining the position of advertising?
The maximum غير مجاز مي باشدt you have to pay for advertising done by Google AdWords and the degree of relevance and relevance of your ad text to your business is effective in placing your site in better results and using better keywords. Google uses an automated system to determine the location of the ad and the payment. The غير مجاز مي باشدt of paying for advertising depends on the items. Here are the factors that affect the غير مجاز مي باشدt of payment:

غير مجاز مي باشدt per Click:
A غير مجاز مي باشدt that business owners must pay for each user click on an advertising link. When you create an account to use Google AdWords, you specify the maximum غير مجاز مي باشدt that you can pay for Google AdWords advertising, and then you enter the competition and comparison with other site owners. The maximum غير مجاز مي باشدt you can pay for advertising is max.cpc. After comparing your competition and your maximum payout, Google will determine the CPC or غير مجاز مي باشدt per click .

Your ad has the same placement as the CPC you pay, and if you want to be in the top ranks of the search results, you must pay a high amount. But if your paid CPC is low, your ad may appear on the second pages of search results. Therefore, it is not possible to determine the exact location of the ad link, and the location will be upgraded only by paying the high CPC amount.

Quality Score:
Another effective criterion in the placement of advertisements is quality score. This criterion is determined by CTR (the same ratio of the number of clicks to the number of times the ad is displayed), the quality of the advertised site and the relevance of keywords to the business by Google. Quality score and payment fee for advertising are inversely related, and as quality score increases, the payment fee also decreases. The quality score that is awarded to each site according to the said criteria is determined by numbers between 1 and 10.

Increasing your quality score depends on a number of factors:
- CTR or the ratio of the number of clicks to the number of views of your ad
- Relevant text of the ad
- Quality and relevance of web pages to each other
- The keywords are related to the text and the desired advertising page
- Better Google Words account history
Each of these factors is effective in increasing the quality score of the site. As the quality of the site increases, so does the غير مجاز مي باشدt of payment. But each of these factors has a different function in terms of Google's algorithm that no one but Google itself is aware of. But the click-through rate has a huge impact on increasing the quality score, with each click of the user to display your ad and your site, Google will think that your ad and site are useful to the user, so it will increase your quality score.

Very important items in quality rating
- High quality score reduces CPC.
- To increase the quality score, you should use the most effective keyword in the ad text and on the main page that the user enters through the link.
- It is one of the three elements that is effective in the location of your ad and of course the quality score is more important.
- In short, the position of your ad depends on two factors, CPC and QS, which are much higher quality points. For example, if there are two sites for advertising that have the same CPC value and one of them has a higher quality score, Google algorithm assigns the best position for a site that has a higher quality score.

Schedule to display the ad
You can determine the appropriate times to display the ad based on your needs and the statistics you have from your website. For example, according to site statistics, you know that users do not make any purchases overnight, so you avoid displaying it overnight. You must be present in the campaign to set the ad display time.

Change the غير مجاز مي باشدt of clicks
It is possible and reasonable to change the غير مجاز مي باشدt of clicks in the following cases:

-When you feel that the keyword you are investing in is not very valuable and you can spend the money on more important and effective keywords.
- When the situation in which your ad is displayed is not appropriate. For example, when your site's ad is displayed on the next pages of search results, then it makes sense to change the غير مجاز مي باشدts.
- To increase traffic and visits , to appear in the top rankings of search results, to have a strong SEO , using Google AdWords is the best option, and by observing the points mentioned in this article, you can increase advertising quality, reduce advertising غير مجاز مي باشدts and win over competitors. Become.

Source:https://www.dotnek.com/Blog/Web/how-to-use-google-adwords-professionally-adwo

Website and blog owners spend a lot of effort, time and energy writing and preparing their posts. After preparing the website and blog post, they wait for it to be optimized by search engines and their traffic to increase so that they can be more easily seen by the public. You may find yourself spending a lot of energy and time writing and preparing a website post, and after it is optimized by search engines, wait for people and users to see them, and after seeing or Read your valuable comments, or say criticisms to improve them, and you get positive energy from them, or use them to improve performance and post.

Some users may comment, others may use the post regardless of the comment, or your post may not be such as to encourage the user to comment. You should remember the principle of 10.90 in increasing the comments of your posts on your site , that is, about 10% of your audience leave comments for your posts and 90% of them use only your posts. Of course, increasing the number of comments and persuading users to comment is not an easy task at all, but it is possible. As a website owner and post designer , you should behave in a way that encourages the user to comment, because in this case, the user sees that his opinion is very important to you and must express his opinion about the post.

Of course, it is true that comments are not a good and important criterion for evaluating your site, but it is a good currency for search engines and a good incentive for blog owners to continue the same path or improve their performance.

In this article, we want to tell you some effective and important points that motivate users to comment, if you want to receive a huge flood of comments from users and increase traffic and visits to your website , valuable tips that We continue to say do not miss.

1. Create a passion for writing
It is a very important and heavy responsibility to keep the user and the reader enthusiastic from the beginning to the end of the post and to make the user be impressed by your content and read it to the end. But when writing and designing a post, you should keep in mind that your tone should be friendly and intimate in order to communicate and interact with the user, and you should also assume that a direct interaction between you and the user from There through your post. The tone of your speech and writing should be such that it does not bore the user and he can read your article easily and legibly and be useful to him. Many studies have shown that if you use sincere dialect and communicate with the user, in the end the user will be encouraged to interact more with you and this interaction can be present in the form of mesغير مجاز مي باشدes and comments.

2. Ask open-ended questions
You challenge their users by asking questions, and you also give them a chance to express their opinions to you, in which case users will feel valued and important. By asking questions, you let users know that you want to know what they think about the solutions they are looking for. But asking questions has its own techniques, and it is better not to ask questions that cause a lot of thinking and time, because in this case, users will leave those questions without comments and answers. It is better to ask open-ended questions that have not too long and not too short answers. The technique of asking questions of users shows that you care about their opinions, and as a result, their response will create interaction in the form of comments, and this participation and interaction will increase the number of comments on your site .

Open-ended questions are questions that do not have a short answer. If you ask users only open-ended questions for the poll, they will respond by saying short words such as "yes" or "no", in which case the user will not have the opportunity to express their main opinion. Comments will not increase. So another way to get more feedback from users is to ask questions that do not have short, one-word answers.

Example of a closed question:
Do you like traveling?

In this case, the user's answer is just the word "yes" or "no". This means that there is no opportunity to provide a detailed user comment.

Example of an open-ended question:
How did you get acquainted with our website and how do you rate our posts?

How did you feel after reading this post?

Could this post solve your problem? If not, you can state the reason in the comments

In this case, there is a good opportunity for the user to express their general opinion, and you can get motivation and energy from the positive comments they give you and from their reviews and reviews to improve your performance to become more popular among Users, use.

3. Fixing the communication vacuum
Creating and maintaining communication between the user and the author is very important and you should try to maintain it after creating interaction and communication. For example, a user enters your site, finds a useful post and starts reading it. In the first paragraphs of the article, you should use a comfortable and sincere tone that makes the user eager to continue reading the article. For user convenience and readability, you should use very simple words and conversational tone, because people want to read the article in the shortest time and more quickly, and the use of complex words will make the user tired and create a cold atmosphere between you, as a result of which the user will not communicate with you and will not lead to comments.

For better communication and readability, it is better to divide your content into short sections and arrange it in such a way as to attract the user to read. The use of long and irregular paragraphs tires the reader, the maximum number of words that you must follow to make the post easier to read is 2000 words. If the number of words in your post is between 1500 and 2000, the chances of appearing and appearing in the top search rankings will increase. So whenever a search related to the keywords of your post is done, your article may be displayed in the top search rankings and if the user is impressed by your sincere and simple dialect and tone by reading the first paragraphs of your post, he will read the article to the end. And to respond to the connection you have made with him, he continues his interaction through comments.

4. Focus on user conversion rate to permanent audience
Every second, at least one user sees your site, and out of the many users who view your site, a small number may be persuaded to read your content. The point here is that you turn users who visit your site every second into your regular audience. Regular audiences are always checking and reading new sites and content you have shared. Transforming users who see your site transiently into an enthusiastic regular audience is easy. It is enough to know their tastes and turn them into an enthusiastic and permanent audience by producing content and posts that match their tastes.

Four reasons why users do not comment on your posts:
Reason 1: They are not familiar with your site and your content.

Reason 2: They do not find registration forms to comment on.

Reason 3: You have considered complex and lengthy registration processes to make commenting possible, and many audiences do not have the opportunity to comment through complex steps.

Reason 4: They say to themselves that this is the first post from this blog and they may see and comment on other useful posts that are worth commenting on.

You need to make yourself more known to your audience
By providing audio files, free books, useful and valuable videos and other useful content to your users, turn them into your regular audience and make them always follow your site and content. Also, make sure that the content of your site is of good quality and valuable.

5. Encourage those who comment
Many people like to get something for what they do or get a reaction to the action, which is very reasonable. Many people think to themselves what they get in return for commenting on your site. You can encourage people who have commented on your site or thank them by rewarding them.

• You can make a list of the names of the people who have left the most comments and put it on your site.

• As a reward for the most comments, you can put a backlink on your site to thank them for more comments, this will increase the traffic of their posts through your backlinks and this is an advantage for them.

• Use the COMMENTLUV plugin

• There are some ready-made plugins that automatically reward those who leave a comment, and their reward is to put a backlink that increases traffic and visits to the site of those who left a comment. You can use the COMMENTLUV plugin to encourage as many commenters as possible.

6. Reply to comments regularly
Users are waiting for your response after commenting on your website posts. You need to respond to those who have commented so that you can communicate and interact even through comments. It is better to put aside the habit of not responding and respond to the comments submitted by users to make them feel valued. If their comment is not answered, they will feel ignored and will not have any motivation to comment from the next series, and the interaction between you will be lost, which will lead to a decrease in the number of comments.

Advantage of comment increase:
Comments are like fuels that promote and increase the content of your site, as the content of your site increases, traffic and visits to your post and website increase, and as a result, it has a positive and good effect on your site's SEO .

Source:https://www.dotnek.com/Blog/Web/applied-technique-to-increase-site-comments

SEO is a very important issue in virtual marketing and site and store site design . To be successful in this field, you must be familiar with the concepts of SEO and how to control it. SEO is actually the amount of traffic and visits to the site, and the more it is, the more the site and business are seen and ultimately lead to your success. But in order to increase traffic and traffic, there are points that are very important to follow, and you must read and follow the points listed in the continuation of the article in order to have a strong and powerful SEO .

What is SEO?
SEO site is a site that is optimized by search engines to increase traffic and be seen better by the user.

SEO includes a set of activities that an SEO expert does to increase site visits and rankings .

In order to observe the SEO of the site and increase the traffic, it is better to first get acquainted with the meaning and concept of SEO and how it works. Later, by observing the mentioned points, you can increase the ranking of the site.

To better understand the subject of SEO, we will first divide this phrase into its constituent components and explain each of them, then we will deal with the main concept and SEO.

SEO means search engine optimization .

The purpose of search engine optimization is to increase search traffic or increase the ranking in search results.

For displaying the site or the content which is shared on the stein first for users when searching, more work needs to be done on search engine optimization. Working on SEO to increase ranking and view when searching, requires some basic and specialized information that should be followed to achieve a better result.

The meaning and concept of the content is all images, videos, texts, audio and infographics or a combination of all of these.

Contents are classified into 4 groups:
Landing pages:
Pages and content designed solely for advertising, and display next to the main pages. These pages are displayed in smaller dimensions than the main page, and have special effects to attract users. These pages and contents are also called click-through ads or PPS.

Product pages:
These pages are mostly designed on store sites to sell products.

Fixed pages:
The content that is in the fixed part of the page is content such as information, about us, contact with us in the eyes of users...

Blog posts:
These contents are the most common and slang types of content, which are the combination of text, image, sound, etc.

There are some important points that if observed, the content and site will be optimized and will make search engines such as Google, easily identify and confirm the shared content and display search results for users in the first place. Search engine optimization process for working conveniencely, is divided into three parts:

internal SEO, technical SEO, external SEO

Very important elements in SEO:
Apart from the meaning and concept of optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.

1- Be careful in choosing keywords
Choosing the right and popular keyword is important to increase site traffic and optimize its SEO . So before choosing an introduction and before you start writing content, we should search in the search engine about the keyword related to the topic to get acquainted with the keywords that are most searched. The purpose of searching for keywords before writing content:

1- Familiarity with the most searched and popular keywords by users

2- Familiarity with how to optimize content and increase the chances of the site appearing in search results

Also, searching for more keywords led to:

1- The correct decision in choosing the appropriate keyword

2- Helps in choosing long and long keywords for use within the text

3- Can help in choosing a set of similar keywords to increase the site ranking

2- Insert keywords in page title, heading and body of content:
There is a general and important rule that says, the important part of a content is specified in its initial paragraph, so the keywords must be written in the title of the page, heading and body of the content and URL.

Writing long and relevant keywords between the main body and the content has a great impact on content optimization.

To use long keywords under the text categories, you must type the target keyword in the Google search engine, and then you must pay attention to the terms and keywords suggested by the search engine, because the keywords suggested by Google are the most common words Users have searched and using them inside the body of the content increases the likelihood of appearing in the top rankings of search results.

Using similar keywords means using keywords that are close in meaning and concept to the keyword you are looking for, because Google has recently been trying to understand the meanings of the keywords that search for similar content and concepts in the results. Show atmosphere.

You can use LSI to easily find similar and related keywords.

3- Using textual contents along with other contents:
Using textual content along with other content increases the chances of ranking and helps with optimization. Because search engines have a better understanding of text than other content, if you have designed a non-textual content such as a great infographic and you want to share it on the website as a post, it is better to have relevant text and Include appropriate keywords next to it to help rank the post in search results.

Or if you want to put a great podcast on the site, it is better to include relevant, short and concise text to better rank your shared post.

4- Using internal links:
Be sure to use the internal links of the site and link the relevant content to other content within your site, because doing so will lead people to other parts of the site and other content, and thus the search engine will monitor and index The more your site gets.

5- Using external links:
Using external links helps in optimization, but the following points should be considered in using external links:

1- The links that we give to external sites should lead to guidance and more information about the related topic.

2- The external site must be completely valid and of high quality.

3- Do not overdo the number of external links.

6- Content must be legible:
It should not be enough to just write the content and you should also pay attention to its structuring. Because it makes it easy for users and search engines to understand and read the content.

The following points should be considered in writing texts:

1- Using shorter paragraphs
2- Using lists
3- Bold or italicizing important points and quantities
4- Using short sentences
5- Paying attention to punctuation and editing symbols

7- Optimizing non-text sections:
As mentioned, the contents do not include only the text and the content has different types such as photos, videos, podcasts and ...

The following points should be noted when using non-textual content:

1- Insert file name that contains keywords

2- Insert an alternative text for each of the non-text mesغير مجاز مي باشدes

8- Write long text:
Research shows that writing long and long content with great quality has a significant effect on SEO optimization , but it should be noted that the content should not lose its quality with increasing the length of the text. Writing paragraph text is good quality.

9- Delete things that slow down the site:
Nowadays, with the advancement of technology, the speed of doing things has become very high, and everyone has become accustomed to high speed. If the site takes more than 3 seconds to load, the user will be disappointed and leave the site.

To increase the loading speed of the site, pay attention to the following points:
1- Optimization of images:

Large and full-size images may increase the loading speed of the site, which should use a number of images, video or low volume.

2- Image format:

The most suitable and smallest format and image format for uploading on the site is PNG JPG format.

3- Graphic texts:

Using photos and writings on the site is not appropriate and reasonable, it is better to write the text mesغير مجاز مي باشدe in the post for easier transmission and to use images next to the text to make it more tangible.

10- Unique meta description:
One of the most important things that people often forget is writing unique and new meta descriptions for each page and post. In general, the Google search engine does not like duplicate content, and if you share duplicate content on your page, it may ignore it. So to make the site more visible and indexed by search engines, avoid writing duplicate and copied content, especially meta descriptions.

Be careful:
Keep up to date with the latest SEO news and technologies:
To have a strong and powerful SEO , you must be constantly aware of the latest SEO news and technologies. Because the technologies, trends, and algorithms that affect SEO are changing. If you are aware of the latest SEO algorithms and technologies, you can take better and more appropriate ways to have a good SEO site. It does not matter if you are new or professional, in any case you should be aware of the latest news in order to have a great SEO and SEO site.

Source:https://www.dotnek.com/Blog/Web/10-important-points-in-seo-content-optimizati

Simply put, the content must be understandable to all users so that they can use that content to get the answer of their questions. After attracting users to the content of the website, website owners will achieve their goals, which may include, earning money, increasing website traffic , increasing sales, and so on.

Should content production be taken seriously?
In fact, producing a suitable content will attract more users to the website, it helps with gaining a positive user experience as a result they will introduce your website to other users in social media, eventually you will achieve success without a doubt. In other words, if you do not produce quality content you will lag behind the competitors.

As we mentioned above, content production is a must that cannot be ignored, we must know the strategies to produce a suitable and more accurate one to achieve the desired results.

Content production is different from SEO:
SEO and content production are so similar to each other, and achieving success is only possible by knowing each of them completely.

For a better understanding, we have mentioned SEO definition briefly below, then we are going to mention the strategies for producing a useful and suitable content.

SEO stands for search engine optimization , which includes activities which are being done on-page and off-page to achieve a high website ranking in search engine results page .

Strategies for producing a suitable content:
1- Listing all ideas:
The first step in doing anything, including producing content, is having an idea. First, you need to identify the website field, then start generating new ideas and topics based on that field.

2- Select keywords:
The most important part of content is using keywords within your website, which helps a lot to improve the quality of it in terms of SEO. List the keywords that you want to work on, so that you can do it correctly. Use SEO tools and find the most visited ones.

3- Choose the appropriate title:
In content production , one of the main steps is to choose a suitable title to attract users, and by using the right words in the title, we can get a lot of traffic to the site , so the important point in content production is that, be as careful as possible in writing the title.

4- Get ideas from competitors:
If you want to produce content on a topic that is popular, one of the points that helps you in this field is to pay attention to the content of competitors’ website, and do not repeat their mistakes, as a result, users will prefer your website.

On the other hand, the topic you have chosen may be completely new, or in other words, there may be no content related to that, in this case you do not need to put much effort.

5- Do not forget your goal during content production and focus on the main topic:
One of the main goals in producing content is to meet the needs of users, so you have to produce a useful content.

If you don’t take the main topic seriously while producing a piece of content, which is a big mistake because it can lead to a bad user experience, so that users would prefer other websites.

The best thing to do is to introduce the topic more detailed, so that the user can get the answer of each of their questions.

6- Get help from the techniques of reading an article:
Nowadays, users are very intelligent, and after viewing a piece of content, they are able to decide whether this article is appropriate or not, so you should also act smart and use the “article reading technique”, so that you can make your content stand out.

-Do not forget proper internal linking:

Once you are knowledgeable about a topic, you can create a quality content, and by giving a proper link you can make the user spend more time on your website.

7- Produce educational articles:
In today's world where most people try to meet all their needs online, and also considering that learning is a topic that a large percentage of communities are concerned about, you should know that creating educational content is of a great importance and should be considered as a priority to meet the needs of a large number of users.

8- Describe all the key points:
Every topic you describe in a content contains many key points that you must share all of them with users to keep as many users as possible.

9- Create useful and effective content:
The format you create in content production is so important that you should not neglect, and you should also update your information about this field regularly, which helps you with increasing the traffic to your website . Also, creating infographics and images have the greatest impact on the users, which can attract more users by observing all the points in this field.

10- Don't forget content optimization:
Once you have covered all the issues and created the content, it is time to pay more attention to SEO and follow all the techniques that are necessary in SEO of a website, including keywords, title and etc.

11- Produce long form content:
In producing a content, the minimum number of words you use should be 500, and if it is less than 500 words, that content is considered as a low quality one by Google search engine and may penalize your website, in short, the standard number of words for a content is between 2,000 and 3,000 words.

12- Do not forget the meta description and title:
In producing a content, you should keep in mind that the first thing that Google and the user encounter is the title of a content and then the explanation part these two items should be completely related to the content, and if it is not related to the content, there is no way you can achieve the desired result and your website will be penalized.

It should also be noted that the description is placed exactly below the title of your website in the search engine result, and this section should contain between 140 and 180 characters.

13- Create a keyword map:
Using keywords plays a big role in producing quality content, but if it is not done properly and keywords are overused, not only the content won’t be optimized but also a low quality content will be generated, so all points should be noted in creating keyword maps.

14- Improve the quality of content by using backlinks:
In producing a suitable content, good and quality resources should be used. In order for Google to increase the website credibility and also not to consider your website as a copy of other ones, you must mention the resources that you have used.

15- Create content that is displayed properly on mobile devices:
Nowadays users prefer to use mobile devices to make the most of the content because of its advantages, which we must pay attention to, while producing content. It should be well displayed on the mobile phone and have a suitable size.

16- Divide the produced contents:
One of the content production strategies is to divide each part of content and article that is created, because when they are placed in different sections, the user can enter the desired section according to their interest, and also it is easier to do internal linking.

Last word:
Nowadays, considering the fact that everything is being done online and every user wants to achieve the best services, you have to try your best to provide a quality content.

In addition to all the items mentioned in this article, there are other solutions to produce appropriate and quality content that if all the items are observed, a suitable and practical content can be created to which users can be attracted so that you can reach success as soon as possible among the competitors.

Source:https://www.dotnek.com/Blog/Web/what-is-content-production

The desire of all website owners is to be able to optimize their website as soon as possible in all fields, so that they can get a high ranking in the search engine results page and ultimately get high traffic to their website, which is one of the things that has a great impact on Google rankings. Now we are going to talk about the optimization of the website on mobile in this article.

Mobile SEO is the act of optimizing your website for users on smartphones and tablets. In other words, the process of ensuring that users who access to your website through mobile devices and tablets will get a great user experience after using the website through the act of site optimization that you have done.

Use Google mobile-friendly test:
To check if a website is easily accessible on mobile device for the user or not, you can use Google mobile-friendly test. The way of using this tool is to type the URL of the website you want to check, it gives you a list of problems identified by this tool, which your website has in the field of being accessible on mobile devices, this test usually takes less than a minute, which can help you to optimize your website on mobile devices .

Algorithms that Google uses to rank the websites on mobile:
1- Mobile-Friendly Algorithm:
The Mobile-Friendly algorithm caused web designers to design mobile-compatible websites so that, the user could use the most accessible tool, mobile, to enter a site without any error.

2- Mobile First Index Algorithm:
With the increasing use of mobile phones, Google introduced another algorithm called Mobile First Index, which showed that Google's first priority for ranking websites is the mobile version, and the second one is the desktop version, which made a huge change in website designers’ programs.

After the introduction of this algorithm, websites that were not optimized for mobile faced a decrease of ranking in the Google search engine results page, while websites with the following features had an increase in website ranking:

- Websites that had a high loading speed on mobile.

- Websites which provided a good user experience because they didn’t need to visit the website through desktop.

- The ones with a good link building.

There are 3 different ways to configure a website for mobile:
1- Having two different versions with separate URLs for desktop and mobile:
This is one of the worst ways to configure the website for desktop and mobile because it creates a lot of problems such as slowing down the index, producing duplicate content and etc., in mobile SEO . In fact, you have to design two separate versions of your website which have two separate URLs for each page of the website, which is pointless and complicated.

3- Using the same URL for the desktop and mobile versions:
When you use Dynamic Serving, you are actually using the same URL for the desktop and mobile versions, but you are showing different HTML / CSS to each user depending on the device they are using.

This method is not the same as the previous one, in which we have to have two different versions with separate URLs for desktop and mobile, but this method is not problemless either, the main problem of this method is that you have to pay a lot for coding and the website needs to be constantly updated.

In other words, with any change in the content of the website, you have to design different codes in different sizes, and of course, create suitable versions of the website pages, which is a difficult task.

3- Using the same page address and the same HTML code for mobile and desktop:
In Responsive Design, both page URLs and HTML code are the same for mobile and desktop, and by using CSS commands you can manage how content is displayed in different sizes.

This method is much better than the previous one, which required a high غير مجاز مي باشدt, as well as the first method, which produced duplicate content. After paying attention to the points mentioned, If the Mobile First Index algorithm analyzes your website, it will identify your website as the one which deserves a high ranking in Google search engine results

Ways to optimize the website on mobile:
1- Website loading speed on mobile:
Nowadays, time is of the essence for everyone, one of the main factors in improving the website ranking in the results page , is the loading speed of the website pages, which can be tested from PageSpeed Insights tool.

PageSpeed Insights analyzes the content of a web page, then suggests ways to increase page loading speed.

Also, by optimizing the size of images in a website, reduce redirects, shrinking codes and etc., you can increase the loading speed of a website, so that users gain a good experience that helps a lot in optimizing the website.

2- Use the appropriate font:
The font used for the website is very effective in improving the website ranking, because when an inappropriate font is used, the user leaves the website as soon as he enters it, which causes the increase of Bounce Rate, which is one of the most Important and influential factors in mobile SEO .

3- Do not use pop-ups:
If pop-ups are used, after the user enters the website, a huge image is displayed on the page, which prevents easy access to the content of the page, especially on mobile phones, which are very difficult to close and make the user to leave the website.

4- Get help from Accelerated Mobile Pages:
AMP stands for Accelerated Mobile Pages. This technology is designed to increase the loading speed of the website on mobile.

5- Summarize meta titles and descriptions as much as possible:
When the user searches via mobile, he/she has a limited space to see titles and meta descriptions. To get the most out of your content summary in SERPS, try to summarize as much as possible when creating titles, URLs and meta descriptions.

6- Schema.org Markup:
Schema .org is designed to help you provide content that search engines like Google, Yahoo and etc., can identify better. Adding Schema markups to HTML improves the way your website is displayed on the search results page.

7- Enter your information on the website and optimize the website for local search:
One of the most practical ways to optimize a website is to enter all the information such as name, address, mobile phone number and etc., on the website, so that the user can easily communicate with us if he/she has problems while using the website, and

If your business has multiple locations, you should have a unique location landing page for each Google Plus Local listing.

8- Do not restrict Google search engine access to website resources:
For better analysis of a website by Google search engine bots, all website files should be available and do not block CSS, JavaScript or images, restricting any of these files for the Google robot will hide the true view of the page from Google, and it won’t recognize website’s responsiveness.

9- Improving user access to the content:
Due to the difference in the size of mobile and desktop, the way of displaying content on mobile and desktop should be different and the placement of the components of the page should be different based on the space available in each.

Also, if we initially use the page with large images that are suitable for displaying on the desktop, it will make the user who enters the website via mobile, to spend time scrolling over the image to be able to reach the content.

As we mentioned in the section of using the right font, you can use the right font as well as the right size of the image. According to Google Tools, your website may even be completely Mobile Friendly, but the user will not be able to read the text and access to different sections.

10- Use the blank space around the important elements of the website:
The user first scrolls to the bottom of the website and takes a look at it briefly after entering the website. Now, if we use the blank space around the important elements, we will attract the user's attention to the website as much as possible.

Blank space means creating the right distance between the elements of the page, which allows the user to quickly recognize the content border of the page and find the content he/she wants in it.

Last word:
Due to the increase in the percentage of users searching through mobile and the widespread use of this device, all website designers should optimize their website for being accessible through this device and use the solutions mentioned in this article for mobile SEO to be able to get a high ranking in Google search results page .

Source:https://www.dotnek.com/Blog/Web/what-is-a-mobile-seo