development

Nowadays, with the creation of a large number of websites in different fields, each of which is doing its best to attract more visitors, so that it is so difficult to stand out more among other websites, and website owners must be constantly careful not to lose their ranking.

All the effort of site owners is to rank at the first page of Google search results and maintain their position as well, to achieve this goal they must constantly evaluate their performance and see how far they have to go to reach their goal.

As you know, the website which has a high ranking on Google is able to attract more visitors, so that it can also achieve more success, as a result, knowing the ranking of a website helps us a lot and if you want to be successful you should always check the ranking of your website as well as competitors site, and if your site ranking is lower than the others, you can do the necessary strategies to increase it. In this article, we will discuss different methods and tools of measuring the ranking of a website and identify the good ones to use.

- Google PageRank:
Page Rank was developed by Google co-founders Larry Page and Sergey Brin at Stanford. In fact, page rank is calculated by analyzing the inbound links to a website , Larry Page described the way he examines each link on a website, he considered each one as a score, and stated that having links from popular websites is more valuable than regular ones.

In general, page rank is not a good way to evaluate a website, because it is not constantly updated, and with the new updates of Panda and Penguin algorithms, page rank has gradually lost its importance. But you shouldn’t ignore it, because Google is trying to reuse page rank to measure a site ranking. In the past, the PageRank shown in the toolbar was easily manipulated, but using other tools such as Rankerizer, Free Monitor for Google and Pro Rank Tracker the security was improved.

- Wincher Rank Tracker:
Wincher Rank Tracker is a very simple and غير مجاز مي باشدt-effective keyword tracker that has features that make it one of the best tools for measuring site ranking , by using this tool you can track the number of domains and keywords that you want to check their ranking.

- Serpstat:
Through this tool, in addition to measuring the site ranking, you can also analyze competitors. In addition, you can analyze ads with Serpstat to find out what type of ads are the most interactive and which one you should get help from to get the desired result.

- LinkAssistant:
LinkAssistan is a completely free tool that provide a lot of features for you and through which you can access a lot of information, including the tasks that can be done through the 23 tools in this collection like tracking a large number of keywords and most importantly, you can control the SERP ranking of your site and competitors, all of which make this tool one of the best ones available.

- Zutrix:
If we want to mention one of the best ranking tracking tools, it is definitely Zutrix , which has lots of features which meet all your needs. In fact, this tool, with an engine equipped with artificial intelligence can rank keywords quite accurately, and more importantly, this tool allows you to see any changes in your ranking through a mesغير مجاز مي باشدe in Telegram , Email and etc.

- Rankerizer:
Rankerizer is one of the best tools to check the ranking of a site, which by using this software you can track your site ranking for free, and you can also see the downward or upward trend of your site ranking.

- Pro Rank Tracker:
Pro Rank Tracker is a tool for tracking the top rankings, which provides users with the latest changes and developments in the ranking of sites and videos, and also users can view their rank and manage their own account through this program.

- Alexa:
Alexa can help you a lot in measuring your site rank , in order to use this tool, you should go to Alexa site and enter your site address there, then you will see your site score and traffic in full detail. Alexa also allows you to view other sites and as a tool for ranking different sites, it should be noted that the ranking in Alexa is estimated and cannot be completely trusted.

- Quantcast:
Quantcast is an American company founded in 2006 and used to measure site rankings, but in general, it may not be a good option for analyzing sites because it receives all of its information from the Internet.

- Google Trends:
Google Trends analyzes sites and the amount of keyword searches, and another feature of this tool is that it allows you to compare two sites at the same time.

- Ranking.com:
Another site that can be used to determine the site ranking is Ranking.com, through which you can see the top 1 million sites in the world, so you can enter your domain name on this site, if You have been notified that your domain name does not exist, it means that your site is not in the top 1 million sites.

- Majestic SEO:
One way to measure a site ranking is to use Majestic SEO , which can act like a search engine, analyze and crawl websites. Simply put, this site is one of the tools to measure the site rank by analyzing the number and quality of backlinks.

The way to understand the site rank in Majestic SEO is that you enter the site and submit your site to it for analysis, after your its complete analysis, you can see a summary of the website status in the first tab, and to see more details you can go to different sections such as, CITATION FLOW and TRUST FLOW, the first of which indicates the score that this site considers according to the number of received links and the number of domains referring to your site, and the second is a score that is determined based on the number of clicks made from reputable sites to your site. In this site, you can see other information about your site, which in general has caused this site to become a suitable tool for determining the site ranking.

The way to understand the site rank in Majestic SEO is that you enter the site and submit your site to it for analysis, after your its complete analysis, you can see a summary of the website status in the first tab, and to see more details you can go to different sections such as, CITATION FLOW and TRUST FLOW, the first of which indicates the score that this site considers according to the number of received links and the number of domains referring to your site, and the second is a score that is determined based on the number of clicks made from reputable sites to your site. In this site, you can see other information about your site, which in general has caused this site to become a suitable tool for determining the site ranking.

- SiteChecker:
SiteChecker is a tool that checks the site ranking in terms of usability as well as loading speed in both desktop and mobile versions, the information you get through this tool helps you to be aware of your site ranking and in case of low ranking, try to make the necessary changes in your website to make it more suitable for mobile, so that users get a positive user experience by using your website.

- Google Search Console:
Through Google Search Console you can see a complete report of your site performance. This tool is completely free, and it provides you information such as, number of clicks on your site, your site ranking for a particular topic, your site trend over a period of time and etc.

Important points:
-In general, the tools used to measure a site ranking are not completely reliable, and given that all of these tools collect information from a variety of sources, it is possible that your site is ranked high in a tool, but it has a low ranking in another one.

- To understand the ranking of a site, you can also use the search volume of keywords in the content of it, as we mentioned above, there are some tools that which use keywords for website ranking.

Last word:
In this article, we have tried to explain the different ways in which you can view your site ranking, it is up to you that which one do you want to use to achieve your goal, but in general, do not underestimate measuring site ranking and try to do it regularly for your website and your competitors site, due to the advantages that we have mentioned this task is necessary for every website owner who want to reach high ranking in Google search results.

Source:https://www.dotnek.com/Blog/Web/measure-the-ranking-of-the-website

Every master was once a beginner according to this proverb you should not be afraid of learning and only focus on increasing your knowledge in this field by training and reading S SEO concepts . The question that may come to your mind is that how you can learn SEO?

The answer to this question is simple, if you want to learn SEO, you need to read credible and reference sources, gain experience in practice, take risks and do not be afraid of doing experiments, and finally, always pay attention to the point that learning requires time, energy and perseverance. First, before dealing with other SEO concepts, it is necessary to get acquainted with the definition of SEO.

What is SEO?
SEO stands for search engine optimization , which is the process of ranking a site organically on the Google search engine results page, in fact if a website ranks higher, it can attract more users and achieve more success.

In general, SEO is divided into different categories such as White Hat SEO, black Hat SEO, On-page SEO and Off-page SEO , which we will discuss in the following.

What is a SERP?
SERP stands for search engine result pages, the ultimate goal of all sites is to get the highest ranking in the SERP.

What is the definition of White Hat SEO?
White Hat SEO is a set of actions that are being done to optimize the site which takes a lot of time to achieve results, also all the activities that are being done in this section are in line with SEO rules and there is no deception in it, which ultimately leads to a high website ranking in the SERP .

What is the definition of Black Hat SEO?
Black Hat SEO is a set of activities in the field of site optimization which are against the rules of search engines, which causes the site to reach a high ranking in a short while by manipulating search engine algorithms, which is not approved by search engines. The site may be penalized or removed from the database list.

What is On-page SEO?
As we mentioned, On-page SEO is one of the categories of SEO which is a set of actions that are being done within the site to optimize it completely, as a result it is able to rank higher in search results . The set of actions that take place in this category includes the following, which we will explain simply.

1. Choosing keywords:
Research on keywords is very valuable and has a great impact on site optimization that the selection of each keyword should be done based on sufficient research to have the desired result.

2. Site content:
The content of a site is so important and if it does not have enough quality, it cannot attract users.

3. Site title:
The site title should include keywords related to the field of website activity.

4. Internal linking:
In general, there are two types of linking, which include internal linking and external linking, the first linking is in the field of On-page SEO and the second one is in the field of Off-page SEO, the second case will be discussed in this article.

Internal linking is linking from one page of the site to another page of it, which make the user stay on the site for a longer time.

5. Image optimization:
Image optimization, which can include the use of ALT and Title in the image, is one of the most important activities that is done in the in-page SEO section, and generally, the action of optimizing the image ultimately affects the site loading speed, which also attracts more users to the website.

What is Off-page SEO?
Off-page SEO is a set of actions that are being done outside the site to optimize it and gain a high ranking .

In this category, as in the previous one, actions are taken place on the website all of which help to optimize it, and we will discuss some of them.

1- External link building:
An external link is a kind of link that a site gives to another site, which is very valuable in increasing the credibility of it.

Backlinks send the signal to search engines that this website is so valuable due to the fact that it is received a lot of links and each link is considered as a positive vote.

Creating a link may involve the following methods:

- Guest blogging:

Guest blogging is the way in which you upload one of your blog posts on another person's blog.

If you want to get the best possible result from this, you must use the best place to upload, as a result you achieve the desired result by using links.

- Email outreach:

Email outreach is a way in which you communicate with other users via email, and the goal of this work is to request a backlink, which can be achieved by doing it correctly and in principle.

- Broken link building:

Broken Link Building is the act of building a backlink by replacing 404 broken links with a normal link to the target website.

2- Branding in social networks:
Nowadays, social networks have become very important and many users spend a long time throughout the day in these types of networks which using them for being successful in improving website ranking can have a great impact on site optimization.

We can also place a share button on each page for easy publication of content in the social networks, so that users can easily share their favorite content.

Social networks such as Facebook, Instagram, LinkedIn , YouTube, etc., have become powerful tools for branding.

3- Registration in directories:
SEO experts can gain one or two backlinks to their site by submitting articles in its section and various directories that are dedicated to publishing and archiving content.

4- Bookmarking:
To bookmark, all you have to do is to upload the latest post on the bookmark sites, so that the search engines will increase your ranking.

You should be familiar with the following concepts:
- UX:
UX stands for User Experience, which means the experience of a user while using a service, and it’s something that sticks in the user's mind after using a service.

- search engines:
A search engine is an online tool that helps people find information on the Internet to get the answer to their questions in a short period of time.

- Crawling:
Crawling is actually a process in which search engines such as the Google search engine constantly scan all web pages.

- Indexing:
After scanning a site by search engines, they should index the available information and simply categorize all the information.

- Dwell time:
Dwell time is the amount of time a user spends on a site, which has a huge impact on the site ranking , and if this factor is high, signals are sent to Google's algorithms that the site is of a high quality.

- Bounce Rate:
Bounce Rate is the number of users who visit your site and leave it without going to other pages of your site, it is said that this factor, like dwell time, is very effective in ranking the site.

- Anchor text:
Anchor Text is a phrase that is used to click on it for going from one web page to another and is often colored blue in the text, by using HTML or CSS you can change the color of the anchor text.

- LSI keywords:
LSI stands for Latent Semantic Indexing, which refers to words that are semantically related to a particular concept or phrase.

- sitemap:
Sitemap is a file that contains information about the content of pages, images and other important information of the site and the relationship between them that all search engines such as Google use this file to examine the website better.

- Google Algorithm:
In fact, Google algorithms are computer programs that have mathematical functions and formulas which analyze and categorize the contents of sites with the help of Google crawlers. Google's goal is to deliver the most appropriate result to the user, so that users get the best user experience.

- Google PageRank:
One of the important algorithms of Google that has been created for scoring web pages and site ranking, this score is between zero and ten, which is measured through the inbound links of a site, so that more inbound link to a site is the sign of its higher value, and it is considered as valuable site.

Last word:
In general, in this article we have tried to express a number of important and practical concepts in SEO for you to get acquainted with SEO step by step.

Source:https://www.dotnek.com/Blog/Web/teaching-seo-concepts-for-beginners

Optimizing a website and gaining high rankings in search engines is so important and there are lots of different techniques to achieve it, in addition to these techniques, there are points such as site pagination that you should follow them to optimize the site, also users have the ability to access topics as easily as possible after entering your site, which will ultimately help you with creating a positive user experience.

What is site pagination?
Site pagination is the division of a document into separate pages, which helps search engines to realize the relationship between a set of paginated pages better and prevents duplicate content production due to the similarity of their topics.

The pagination of a site has different effects on the website SEO , which we will discuss in the rest of this article.

Impact of site pagination on SEO:
When you come across different topics on a site or in online stores we intend to separate different items from each other or in other words site pagination is used. Pagination has a great impact on SEO, because, if we implement site pagination too much in a site, the user will be confused when the user enters your site and is looking for the page she/he wants, because They have to open a lot of links and pages to be able to reach their goal. As a result, user will definitely give up and leave your site and look for the one with less pagination to reach the desired result more quickly.

In other words, by doing a lot of pagination for a site, you will move a way the user’s desired page from the main page, so that it will have negative effects on the website SEO. One of these negative effects is that it reduces the credibility of direct links to your home page, because pages that have a lot of direct links are considered as a valid and source pages, and as a result, search engines get confused in reaching to the main page and its analysis which will be the cause of a decrease in ranking as well as website traffic over time.

In fact, the crawl depth of Google bots is related to the credibility of a site, and if your site contains a lot of content with a lot of pagination, Google bots won’t be able to analyze all the content of the site and ignore a number of pages and contents. When similar topics are brought together on a page, it sends negative signals to Google that the content is duplicated, due to the duplication of the title and meta descriptions.

Duplicate content prevents search engines from selecting your target page to display on the search results page.

On the other hand, due to the fact that Google uses different algorithms, there is a possibility that the site will be penalized due to short and poor quality content. One of these algorithms that we are going to mention is the Panda algorithm , which due to the fact that useless and worthless content was abundantly seen in search results for a while, Google introduced the panda algorithm in order to solve this problem as soon as possible.

It has been created in order to fight against short, low-quality and low-value content, so that the user can achieve attractive and rich content in search results. According to the points we have mentioned, in order to optimize a site through the pagination, we must observe the following points.

Things that should be considered while paging a site:
1- Use absolute URL instead of relative URL:
In fact, absolute URLs have more complete information than relative URLs, so for doing a proper pagination, it is recommended to use absolute URLs, especially when URLs are randomly duplicated in directories or subdomains.

On the other hand, we should note that the use of relative URLs is likely to be misinterpreted by search engines and cannot have a positive effect on site optimization .

2- The chain can’t be broken:
If you do this, search engines will often ignore the pagination and only index and return all the pages, which leads to problems such as duplicate content that will ultimately have a negative impact on the site.

3- Do not use noindex:
If the pages are noindex for a long time, after a while Google will stop searching for them and following the relevant links.

4- Do not use nofollow links:
Nofollow links allow search engine bots not to follow the link, using these types of links will prevent search engines from crawling those pages and finding new content which will ultimately have a negative impact on the SEO site.

5- Do not include these types of pages in the XML sitemap:
You should choose pages in the XML sitemap which you want to use to get high rankings in search engines, but usually paginated pages are not in this category, and even if these pages are indexed, they should not be chosen in the XML sitemap.

6- References URLs that in turn redirect to other pages:
Doing so is confusing for search engines.

7- The content of the page should not be too short:
Today, users are accustomed to scrolling through sites, when the content of the site is too short, the user cannot scroll through the website, so he/she won’t get a positive user experience, so it is recommended to give them a scroll space according to the categorized topics.

8- Specify the page that the user is visiting:
When a user enters your site and encounters lots of pages, he/she may be a little confused, so it is better to specify the page that the user is visiting for him/her.

9- Different design for mobile version:
As you know, nowadays mobile devices are widely being used and users spend many hours a day on using them, the screens of mobile phones are different compared to computers. As a result, you have to consider a different design for each device while doing pagination, so that your pagination performance will not decrease in this situation.

In such cases, the numbers are replaced with icons and only the main elements such as the current page number, the next page button and the previous page button are displayed to the user, so that the user doesn’t face any problem after accessing your site via mobile.

Note the following points when you are doing pagination:
- Refer Links to the first page.

- Don’t do pagination for pages that do not require it, such as blogs and etc.

- Create a relationship among the existing links.

- Use simple pagination techniques at the beginning and gradually add to the complexity of your techniques.

- In designing the site pagination, only show useful and practical links to users and remove any additional access.

- As mentioned before, do not apply the noindex instruction to paginated pages.

If you have access to a log server, you can realize that whether you were successful or not. First, you can analyze the extent of Google bots crawling on pagination pages and determine the amount of Google bots’ activity on your site, then you can search for phrases to determine how many of these pages are in the Google index. After doing all this, compare the final results with previous ones to see how successful you were in this field.

The following tools can help you analyze the site:
1- Log server files:
By using these files, you can find out the number of crawls which have been done on a page.

2- search operator command:
This command can be used to determine how many paginated pages Google has indexed.

3- Google Analytics:
Google Analytics gives you a full report of the landing page, and you can also realize the behavior of users more accurately through the information you get from this tool.

4- Google Search Console:
The reports of this tool help you to understand that how many times are your pages displayed on the search results page.

Last word:
In general, if the pagination of a site is not done properly, it will have negative effects on the SEO of the website. We tried our best in this article to help you by mentioning the necessary points of pagination, so that you can paginate a site to create a positive user experience and take steps to optimize your site and get high rankings in search engine results.

Source:https://www.dotnek.com/Blog/Web/site-pagination-and-its-role-in-seo

In the real world, after entering a large store, you will be attracted to the appearance of the store in the first stage, and if the store has tidy shelves, you will enjoy spending more time in it to search for items. In the world of the Internet, it is exactly the same, and the appearance of a website which is called site template, has a great impact on attracting users, which we will pay more attention to in the following.

Generally, after choosing the host and domain for a site, you should pay attention to the site template and follow the main points in choosing it, so that you can finally attract more users. To choose the right site template, there are different options that you should choose the best one according to different cases.

What is a site template?
The site template is also called the Web page template or page template. In fact, it is the appearance of a site which includes the font of the posts, the color of the site, the size of the site components and other points that make the site look tidy and attractive.

When you use
WordPress , in fact, a ready-made template is active for you, which you can use without any specialization in the field of site design, despite this ready-made template, you need the one which followed the rules, so that users will attract more to your website. In general, there are many free templates that cannot be used to meet the needs of a business owner, and we need a more specialized template.

Tips to choose a site template:
- Specify the budget you want to allocate for this:
When you start any work, you have to specify the budget you want to allocate for that work, the same is true in choosing the site template, and if you have a small budget, you should use a ready-made template, but if You want to allocate more budget for this work, you can order a custom site template design .

- Choose templates with customizable appearance features:
Pay attention to this point which we have mentioned earlier that a site template plays a huge role in attracting the user, so if you use templates that have fixed and unchangeable appearance features, your website will look alike competitors’ site and this cannot help your success at all.

Now, if you use a template in which its appearance features such as color, font and etc., are easily flexible, you can definitely create an attractive template to increase the visitors of your site which help you achieve your goal step by step.

- Select templates that have support services:
Imagine you are just starting out, and you haven’t enough knowledge in choosing the right site template, at this time, do you think a site template that does not have support services can be a good choice for you? The answer to this question is definitely no, so that you should choose a template that you can easily contact the support team and answer any questions you may have.

- Pay attention to the coding of the site template:
Definitely, the goal of your site is to get a high ranking in the search results page, to achieve this goal you must pay attention to all the things that help you achieve your goal from the beginning, one of these issues that affect SEO, is a site template coding that a right choice you can significantly affect the ranking of your site.

- Coordinate the subject and scope of the website with the template features:
Coordinate the features that a site template provides with the subject for which you are going to create the site, in fact when you exactly know what you want from a site you can choose the best template.

- Choose a user-friendly format:
In choosing a template for the site, one of the most important features that you should pay attention to is that the template should be user-friendly which doesn’t make user confused while using the services available on the site, and provides a positive user experience after entering it.

Simply put, you can make the user stays on your website for a long time because he/she does not get bored, finally, due to the fact that the dwell time increases, the site ranking will increase as well.

- The font you use is very important:
In addition to choosing the right site template in a website design , you should pay attention to the fact that the font that you use in content production is so important, because if you choose the right font, especially in the site name, your website name will stick to user’s mind even after leaving it, and he/she may suggest it to others.

- Forget too much advertising:
You should avoid too much advertising on your site, because if you do so, the user won’t gain a positive user experience and will leave your site, if this happens repeatedly by other users, there will be a decrease in website ranking as well as site traffic.

Some of the best website builders in 2021
- Wix:
Wix is ​​an Israeli software company, and it allows users to create a site with many features, so that users will gain a positive user experience, and they may introduce Wix to their friends.

- Squarespace:
Squarespace is an American company that allows users to use default templates, so that the user can easily use them and modify the pages of their sites.

- Networksolutions:
Networksolutions is an American company that provides users with services such as web hosting, web design and online marketing, and pay per click management.

- Site123:
Site123 allows users to create a large number of websites, and one of its best features is that it has the ability to adjust the screen size automatically, which allows visitors to use your website on any device. This feature helps you to provide a positive user experience by accessing to your website from different devices like desktop and smartphones because you can change the screen size of your site to fit every device.

- Ucraft:
Ucraft has many features, all of which make it one of the best site builders. Ucraft features include free tutorials that are very useful for users who want to build a site, as well as hosting a domain for free, and other features that are all in this simple and efficient website builder.

- Weebly:
Weebly allows users to set up their first site easily and do its coding without having a lot of information, which has made this website builder one of the easiest tools which is applicable for everyone.

- WordPress:
WordPress is a tool that all users can use it for free. This website building tool is written in PHP language and is a good choice for managing the production of your website content.

Simply put, there are many content management systems to set up a site that you can choose by knowing the features of each, but keep in mind that WordPress has a wide variety of free templates that allows you to create your site easily without having much skill in programming and coding.

- ZOHO:
ZOHO allows you to create your website so quickly and has a large number of default designs from which you can easily choose your desired design.

- Jimdo:
Jimdo helps you build a website with your own acknowledgement you have in the field of building a website which there is no need to be professional, and solves any problem that may occur in the way of site building .

Last word:
In general, the site template is so important if you want to be successful in the field of website building , as we have discussed in this article so far, you can use some tips which we have mentioned in this article to be able to build an attractive website to get more users.

You should also pay attention to the quality of your site template because the one which followed the rules is definitely of a high quality which has a positive effect on your website and can help with you achieve your goals as soon as possible.

Source:https://www.dotnek.com/Blog/Web/what-is-a-site-template

According to the fact that the search engines are the main source of websites on the Internet, search engine optimization can help website owners rank better in search results and achieve success more quickly.

A good plugin for WordPress SEO has different features that can be selected according to these features, we will also introduce you to the top 6 WordPress SEO plugins in this article.

What is WordPress?
Simply put, WordPress is a content management system through which you can Launch a website and due to the high flexibility of this system, it can be used to launch any type of website.
In addition to WordPress, its plugins, especially the top ones, increase the ranking of a website . They provide many features such as targeting keywords for its pages and content, specifying the size of images, fixing broken links, reorganization of website structure and etc., for website owners who are using plugins.

For this reason, in order to be successful, we need to choose a suitable SEO plugin for WordPress to use, so that we do not lag behind the competitors.

To choose the right plugin, you need to be familiar with the features that a top plugin has, also we are going to introduce you a number of top plugins, so that you can consciously choose the one which is the best for you.

Features of a good WordPress SEO plugin:
Installing many plugins at the same time is not recommended at all, so here we are going to mention the features that a good plugin must have.

1- Having multitasking skill as well as many facilities:
One of the features that a good WordPress SEO plugin should contain is to provide lots of good facilities for the user, so that he/she does not have to use multiple plugins and the number of plugins that a user installs reduces, therefore it causes user satisfaction due to the fact that installing many plugins causes the increase of website loading time.

There are many plugins that do only one specific task, using this kind of plugins to achieve success in SEO is not suitable because, you need to install many them which is not a good idea, so you should look for the one with the ability to multitask.

2- The plugin must have a detailed description:
Having a detailed description for each plugin is an essential feature.
This description may be in the form of text with images, videos and etc., through all of which you can access information about how to install the plugin, structure, the way it works, and so on.
Plugins often have a control panel for the admin, which provides many features for the plugin installer.

3- Correct coding:
One of the most important issues is the loading time of the website, if the plugin contains correct codes and does not contain JavaScript and additional CSS, it doesn’t take too long to load the website. Correct coding is an important feature of a plugin.

4- Support of a plugin:
A good plugin should have a professional and up-to-date team to support it, so that if there is a problem with the plugin, you can easily refer to them and solve the problems.
Also, before choosing a plugin, you can go to the support section of that on the website and get acquainted with the problems and their solutions by observing other users’ problems.

5- High user satisfaction:
WordPress SEO plugins have the ability to display the positive and negative points of users, this feature helps you to refer to the user comments section before selecting the desired plugin to be aware of the level of user satisfaction.

6- Regular updates:
While choosing a suitable WordPress SEO plugin, you should check the history of plugin updates, because a good plugin should be updated regularly, so that, you won’t face the problem of plugin incompatibility with each other after installing them.

7- Compatibility of plugins:
As mentioned before, one plugin may not support all the features you need, in which case you will have to install and use several plugins at the same time, in which case, if the plugins do not match each other, you will face a problem.

So far, you are familiar with the features that a good WordPress SEO plugin should have, now we need to introduce you to the top 6 WordPress SEO plugins.

Top 6 SEO and WordPress Plugins:
1- Yoast SEO:
Yoast SEO is one of the most popular SEO WordPress plugins, which has the highest number of installations among other ones, this plugin also provides many features for the user.
This plugin is responsible for editing items such as page title and meta descriptions, as well as creating a sitemap and URL settings.
The other feature of this plugin includes the ability to create advanced XML sitemaps , which can be connected to the Bing Webmaster.

This plugin has two versions which contains free and paid. Definitely, the paid version of this plugin provides more features for users, including internal link suggestions, content insight, and navigation manager.

2- SEOPress:
SEOPress is one of the top plugins which doesn’t contain any advertisement. This plugin has two free and paid versions that allow to optimize your website completely.

The following can be done through this plugin:

- Build XML and HTML sitemaps

- Redirect management

- Content analysis based on keywords

- Optimization of open Graph and Twitter Cards meta tags

- Image optimization

- Support for “Noindex”

- Free SEO training

The paid version of this plugin provides you with more features that you should choose according to your needs and goals.

3- All in One SEO:
One of the most popular WordPress plugins is the All in One SEO plugin.

This plugin also has two free and paid versions, which is mentioned as the most comprehensive plugin. It also provides many features for you, including the following:

- Build XML sitemap and register it in Google Search Console and Bing

- Analyze website content and help optimize the page for unlimited keywords

- Analyze competitor website SEO

- Advanced SEO Canonical URLs

- Help getting links for your brand

- Creating local SEO for local activities

- Smart meta title & description

4- Smush - Lazy Load Images, Optimize & Compress Images:
Due to the importance of image loading speed and also the effect that image optimization has in this case, this plugin has gained a lot of popularity among users.
Through this plugin, images can be optimized and by defining the maximum length and width of photos, you can change the size of large images, without reducing the quality of its display on the site pages.

In general, this plugin provides many features, including the following:

- Compress images without loss of quality

- Compress up to 50 images with one click

- Processes all PNG, JPEG and GIF files for optimal results

- This plugin compresses all site images, including those on CDNs

5- Broken Link Checker:
Broken Link Checker plugin examines broken links on the website.
This plugin controls all links, including internal and external links on pages, comments and warns you if you encounter a link which does not work, which may be through the website control panel or email.

In general, the following are some of the features that this plugin provides:

- Edit URL

- Removes the link but leaves the link text intact

- This plugin prevents invalid links from being followed by search engines

6- SEO Ultimate:
This plugin has many capabilities for internal SEO of the website , which is very popular. The only drawback of this plugin, which is one of the main problems in it, is its lack of support in the WordPress community, which requires a premium version to receive email support.

Features of this plugin include the following:

- Rewrite the title tag

- Meta description editing

- Deeplink Juggernaut

- Open Graph Integrator

- Rich Snippet Creator

- Author Highlighter

- SEO Ultimate Widgets

- Sharing Facilitator

- Code Inserter

Last word:
In general, there are many plugins have a major role in optimizing a website by providing different features. In this article, we mentioned the top 6 WordPress SEO plugins, each of which has features that according to your purpose of launching a website, you can choose the plugin to help us achieve success as soon as possible.

Source:https://www.dotnek.com/Blog/Web/top-6-wordpress-seo-plugins

Youtube:https://youtu.be/oM33CknF0mg

One of the most important issues for website owners is to increase the traffic to their websites , which should be so important for you in any type of online business. In other words, website owners use all possible methods to drive traffic to their websites, some of which, such as getting help from advertising companies and advertising campaigns requires a huge amount of money that may not be practicable for all website owners.

Banner and pay-per-click advertising increase website traffic directly as long as you use them, but at the time when you stop using them because of the budget problems or any other reason, all factors such as bounce rate, user retention, returning visitor rate will significantly be reduced. According to the points that we have mentioned, it is better to use free methods to achieve your goal.

Now, you may be wondering how important it is to increase site traffic , which we will discuss in this article.

The importance of high organic traffic:
Regardless of the type of business, achieving success in online businesses requires a huge number of visitors, and if a website does not have lots of visitors despite the fact that it is of high quality, it cannot achieve its goal. Therefore, one of the main reasons for the failure of some online businesses is the failure to increase website traffic.

To solve this problem, you must use the existing techniques to increase the traffic to your website , which ultimately brings you victory among other competitors.

Techniques for Increasing Google Organic Traffic for Free:
1- Aim for visitor satisfaction:
Users enter your site to meet their needs, which may vary depending on the circumstances, the main and most important thing that a website designer must initially do to drive high traffic to the website is to pay attention to the purpose of users. We suggest you to prepare a list of users’ goals to produce appropriate content according to the needs of them which helps you with optimizing the website and getting high traffic to it.

Nowadays, the main purpose of visitors is to refer to the educational content to answer their questions online, so by creating quality educational content that is of interest to visitors, you can improve the SEO of a website . Simply put, you should set the goal of all the optimizations you do on a website which should be visitor satisfaction, and your next goal should be attracting the attention of search engines.

2- Constant updating of website content:
Nowadays, due to the access of all people to the Internet and their awareness of the most up-to-date issues around them, you will not be able to get organic traffic if you and your website does not contain updated content.

If the user encounters obsolete content while visiting your website, he/she will leave your website and if this happens repeatedly, your rank in the Google search results page will decrease, and you won’t get your desired traffic, the opposite is also true, if a user encounters new content on your website that creates a positive user experience, they will share it with their friends so the traffic to the website will increase.

3- Regular blogging:
Blog will provide you with lots of features which will eventually lead to high traffic for your website , but the important thing to note is that you should never produce short and low quality content, because this type of content won’t help you succeed, and it will also hurt your website.

4- Use long-tail keywords:
long-tail keywords help site owner a lot in achieving their goal, because the goal of users and visitors can be identified more easily through this type of keywords, and you will eventually attract more users.

5- Making backlinks:
When reputable and quality sites link to your website, signals are sent to Google bots stating that your website is of a high quality, all of which ultimately help you with gaining high organic traffic . Also, when users click on your website link on another website, they may stay on your website if your content is attractive and may even forget about the previous site, which will lead to success. Some people buy backlinks, which is against the rules of Google search engine, and they may be penalized by Google.

6- Create a quality content:
The user is always searching for the answers their questions to meet their needs as soon as possible, you will be able to create a positive user experience if the user feels that he/she enters a quality website by clicking on your website, as a result he/she will share this experience with others and ultimately generate high traffic to the website.

7- Do not forget to use internal linking:
Internal linking makes the users spend more time on your website because by clicking on the link of another page of your website, users will stay more on it, and they finally get the answer to all of their questions on your website.

Internal linking increases dwell time, which helps a lot in increasing the website ranking in the Google search engine results page, which ultimately leads to
high organic traffic to the website .

8- Analyze competitors’ website:
By analyzing the competitors' website, you can recognize the strategies that they use for attracting users and increasing the traffic to their websites, and you should find the main sources of traffic which is received by competitors, and use all of them to achieve the desired result.

9- Take the advantage of social networks:
Nowadays, many users spend many hours of throughout the day on social networks such as Facebook, Instagram, Twitter , etc., according to this point, if you link the content of these networks to your website, you will be able to gain high traffic to your website in a short period of time. You can also add sharing buttons to your website to make it easier for people to share your content with their friends if they think that it’s worth sharing.

10- Use Google Analytics:
Website analysis helps to improve your website, as well as your website ranking in search engines, which will increase the organic traffic. Analyzing a website allows you to realize your weaknesses, so you will make effort to repair the weak part of the website and improve the quality of that part of the website as much as possible, so regular website analysis helps you with being successful among competitors, so you do not lag behind them, as well as increasing the ranking of your website in the search engine results page.

It is important to note that a website analysis should be done thoroughly, including website loading speed analysis, dwell time analysis, positive user experience and etc., that by knowing all of them you can realize the real position of your website and try to increase the traffic to it.

11- Production of long form content:
One of the most effective ways to achieve high traffic is to produce long form content that we should never forget about its quality during production, and we should observe both aspects. Also, this type of content production allows the use of keywords, internal and external linking, all of which have a significant impact on increasing the website traffic.

12- Submit content to LinkedIn:
LinkedIn is one of the largest professional social networks in the world, which is visited by many users on a daily basis, so that in order to get high traffic, we need to send content to LinkedIn on a regular basis and attract more users’ attention to your website.

13- Take email marketing seriously:
Many businesses focus on attracting new users through new and updated methods, as a result of which they have forgotten the old ones, for example, email marketing which can be a powerful tool and lead to a significant increase in website traffic, but the point that we must observe in this technique is that we should never bother users with sending lots of emails, because at this time all your efforts will have the opposite result.

Last word:
Generally, in addition to the items which we have mentioned so far in this article, there are other free techniques for increasing the organic traffic and if you consider all the points in each technique properly, so that you can achieve your goal as soon as possible.

Source:https://www.dotnek.com/Blog/Web/techniques-to-increase-google-organic-traffic

Now the second-largest app store is Apple App store. It has more than 1.85 million apps available for iOS.

Google Play Virtual Store:
Google Play Play is a virtual store for Android applications. This store is created and supported by Google itself. This store is the largest and most comprehensive virtual store for buying and downloading various types of Android applications. This store has about hundreds of millions of active users who enter this store at any time to meet their needs to buy and download different types of Android applications applications. This store is designed by Google in such a way that directs all users to this store, so that every user who has a smartphone has visited this store at least once or twice to use different types of Android applications.
This virtual store includes thousands of Android applications that can be purchased both for money and for free. All companies and application developers are looking to make the applications they build and develop available to millions of users in this store.
Many users visit this store to download or update their smartphone Android apps.
Different types of applications are installed on smartphones. Some of them are installed by default on Android by the mobile manufacturer, such as Google Play, Google Map, etc.
But other applications are installed by users to meet the needs of users. Users can refer to the Google Play virtual store to install such Android applications. Pre-installed apps like Google Play have millions of users and views.
The number of applications in Google Play is 300,000 more than the applications in the App Store Android operating system has a large share and the number of smartphones with Android operating system is more than other operating systems. Therefore, the number of applications available for this operating system is more than other applications. Google Play, which is a virtual store for buying and downloading different types of applications for the Android operating system, has a larger number of applications than other virtual stores for operating systems.
There are over 3.3 billion smartphone users across the world, and they are still increasing in Number at a fast rate. Due to this, the App uغير مجاز مي باشدe also increases, and to increase the Number of new apps developed per day becomes essential as google play store is one of the largest and most trusted platforms to launch any new app. Most of the app developers start utilizing this platform to introduce their apps; that's why the apps on the google play store are increasing in Number.

In this article, we are going to introduce a number of popular and popular applications.

Total Number of apps on Google Play Store
Right now, the total Number of apps available on google play store averages 2,714,499, and it is also predicted by a researcher named AppBrain, that it continues to rise further in Number by 2022 at a rapid rate.

Total Number of apps released per week and month
There is no limit to the increasing demand for mobile apps . The daily addition of 3739 apps in the google play store.

Total Number of apps downloaded daily
According to statistics in a report presented by sensor tower, the estimated Number of downloads is 250 million per day in the year 2019 to 2020.

Apple App Store
Being the second-largest app store gives the developers access to additional marketing tools to increase the popularity of an app, such as the ability to pay for a certain number of downloads. So, a large number of developers your apple app stores to launch their apps for iOS .

Total Number of apps on the app store
There are 1.85 million apps available in the apple app store in the first quarter of 2020.

Monthly Download rates are either stagnant or slow
According to a marketing firm, almost 1.5 million apps are being downloaded in the US

The statistics of Number of apps available on the biggest android stores are as follows:
1- Google Play has 2.7 million apps available.
2- Amazon App Store has 0.48 million apps available.
3- GetJar has 0.85 million apps available.
4- Aptoide has 0.7 million apps available.
5- Opera Mobile Store has 0.3 million apps available.

The statistics of Number of apps available on top iOS app stores are as follows:
1. App Store has 2.2 million apps available.
2. GetJar has 0.85 million apps available.
3. Applaud has 0.13 million apps available.

Applications have several sources of generating revenues, few of which are by selling ad space, applied charges for the use of an app, charging a small amount for access to premium features of the free app, etc.

Moreover, few people are willing to paid download applications. As 98 percent of app revenue comes from worldwide is generated from free apps.

In this article, we are going to introduce a number of popular and popular applications.
- Facebook app
Download rate: more than 4 billion
Owner: Facebook Company
Facebook social app is one of the American apps that has more than 4 billion downloads. Of course, many users may have this application installed on their mobile phones, but do not go to it, and even by launching the Delete Facebook scan to delete and not use this application, this application has many views and fans, so that the number of active users It has not decreased and its download statistics have reached more than 4 billion.

- WhatsApp application
Download rate: about 3 billion
Owner: Facebook Company
WhatsApp is another social application that is popular among users around the world and has more than 3 billion download and installation statistics through Google Play. This application was purchased by Facebook and by offering new updates as well as other changes in it, they seek to attract more users and increase the download statistics and increase their active users.

- Instagram app
Download rate: about 2 billion
Owner: Facebook Company
Instagram is another social application that is known as the third most popular social application. This application was purchased and developed by Facebook. This application is one of the social applications that has a large number of active users and has had more than 2 billion installations from Google Play. This social application is image-based and has gained a lot of popularity among users.

- Skype app
Download rate: more than one billion
Owner: Microsoft Corporation
Skype social application is by far one of the best applications for video communication in the world. This application provides more than 1 billion installation statistics from Google Play by providing the possibility of video and audio communication with the best quality. This application is owned by Microsoft.

- Game Subway Surfers
Download rate: more than one billion
Owner: Kilo Games Company
This application is one of the game applications that has gained a lot of popularity among users, so that it has gained the fifth rank of the most popular applications and download statistics from Google Play. This game has no specific purpose and is designed and produced only for entertainment, which has also gained a lot of fans.

- Twitter app
Download volume: more than 800 million
Owner: Twitter Company
After the game app, Twitter Twitter has the sixth highest number of statistics. This application is considered a social application. This application is not very popular and the number of active users compared to other social applications, and many of its users are politicians or company owners.

- Clean Master program: Space Cleaner & Antivirus
Download volume: more than 800 million
Owner: Chitah Mobile Company
This application is used to clear the phone memory. It is one of the most popular applications, which is very popular after social applications and has a large number of downloads. This application has a very simple environment that clears the cache of the phone with the click of a button and also increases the speed of the phone.

- Game Candy Crush غير مجاز مي باشدa
Download volume: more than 800 million
Owner: King Company
This game is the second most popular game in the world after Subway Surfers. This game is one of the most popular games and applications in the world with more than 800 million downloads.

- Snapchat app
Download amount: more than 750 million
Owner: Snap Company
Snapchat, like Instagram , is an image-based social application that has attracted more users with its very attractive effects and is very popular among users. This application is one of the applications in the world that has been downloaded and installed many times by users.

Statistics of key mobile applications
• On average, the owner of each smartphone uses 30 mobile applications per month.
• A higher percentage of digital media uغير مجاز مي باشدe is done using different types of applications.
• 50% of people in the world check their mobile phone more than 10 times on average every day.
• Google Play, which is a virtual store for buying and downloading various types of Android applications, has more than 3 million applications for users to use.
• The App Store, which is a virtual store for buying and downloading various types of applications with iOS operating system, contains about 2.5 million applications for users of this mobile operating system.
• As the number of mobile and smartphone user's increases, mobile developers are expected to make about $ 190 billion by developing and building mobile apps.

Compare Google Play Download Statistics vs. App Store
Users with Android smartphones buy and download the apps they need from the Google Play Virtual Store, while users with iOS smartphones buy the apps they need from the App Store. And download. Download statistics for both of these stores have increased in 2020, but it is noteworthy that the percentage of increase in download statistics in the Google Play Store was 14%, but the percentage of increase in downloads in the virtual App Store was only 3%. This statistic shows that the number of users with smartphones and Android operating system is more than iOS operating system. Therefore, the number of applications in Google Play is more than the applications in the App Store.

The most popular category of apps in the Google Play Store
To calculate the popularity of an application, it is measured based on the level of penetration. The popularity of the following categories of programs is calculated and written from statistics obtained from Statista.
• Applications in the tool category - 99%
• Applications in the category of communication - 99%
• Applications in the category of video player and editing - 96%
• Travel and local applications - 95%
• Social Media Apps - 95%
• Applications in the category of productivity - 92%
• Applications in the music category - 88%
• Apps in the entertainment category - 84%
• Apps in News Category - 81%
• Applications in the category of photography - 75%
• Applications in the category of books - 70%
• Lifestyle apps - 65%
• Applications in the personalization category - 60%
• Applications in the business category - 39%
• Apps in the shopping category - 35%
• Applications in the weather category - 32%
• Sports Apps - 30%
• Applications in the training category - 28%
• Finance applications - 25%
• Applications in the category of health - 23. %
Today, with the advancement of smart mobile technology and applications designed for them, it has a large share in people's daily lives, so they use applications to meet different types of needs of users. That is why the production and development of applications is competitive and generates more revenue. The existence of a large number of applications shows that the need for this type of applications is very high, and to succeed in this field, you must move carefully by planning and studying the statistics.
If you are a developer, then it will be perfect for you to launch your app through these versatile app stores. These app stores are offering numerous benefits for developers, and they might fit your app distribution and marketing strategy.

Source:https://www.dotnek.com/Blog/Apps/how-many-apps-are-there-in-the-world

Youtube:https://youtu.be/Qc4r_i_9Exc

The whole purpose of an SEO is to optimize a website as much as possible, to achieve this goal you can use different strategies. To decide which method to choose, you must first know whether that method has an effect on SEO or it is useless. Domain age is one of the factors that there are different opinions about its effectiveness, which we will discuss in this regard.

What is the definition of a domain?
Simply put, a domain is the name of a website, it is actually an address through which Internet users can access different websites. Computers use IP addresses, which are a series of numbers, and it is quite clear that memorizing a lot of numbers is so difficult, for this reason, domain names are a good alternative to IP addresses that were created and used to identify entities on the Internet.

The domain name can be a combination of numbers and letters and has different extensions and etc.

To design a website , having the right domain name is just one part, to set up a valuable website, you will need valuable content and other features too.

Domain types:
- Generic Top-Level Domain (gTLDs)

- Country Code Top-Level Domain (ccTLD)

- New top-level domain (nTLDs)

General opinions about the Impact of Domain age on SEO?
Given that search engines try their best to find the high quality or low quality website as soon as possible, so if a site can be shown up for a long time and not be penalized, it is the sign of your website value.

Simply put, time acts as a filter for websites, low quality websites cannot be shown up for a long time.

Actually, it should be noted that the time of creating a domain is not that important, and we must calculate the age of the domain from the time that a website is indexed.

When you search for a phrase in a search engine, top rankings websites on the search results page are the old ones especially in highly competitive markets.

So, Google prefers older domains, but there are still opinions that this factor is not that important.

There are different opinions regarding the impact of domain age, but in general, the quality of a website is definitely much more important in SEO than domain age, because high quality is so important to get a high ranking.

Features of an older domain:
There are differences between SEO expert’s criterion for domain age and Google search engine criterion.

When SEO experts discuss the topic of domain age, they mention all the features that a website must have in order to be shown up on Google in the long run, including quality content, relevant titles, using a sitemap, creating a positive user experience, proper internal and external linking and many other features.

When you spend a lot of time analyzing different websites, you come to the conclusion that the age of the domain is effective in determining a higher and better ranking for the website .

The general idea is that Google prefers websites based on the time that it takes for them to be indexed, while the available results show that high quality websites are more valuable to Google.

Does domain age affect SEO?
If we consider the age of the domain as a quality indicator of SEO of the website, we realize that the age of the domain definitely has an effect on the SEO of the website.

In general, we should consider whether a site is optimized or not, because a website may be shown for a while despite the fact that it has low quality, so both factors of domain age and quality should be considered and checked together.

Do you need to buy an older domain to get started?
If you want to start better and buy an old domain at the beginning of your career, you should consider the fact that not all older domains have the same quality.

It is certainly true that domain age can help launch a website better and bring it to a higher rank as soon as possible, but if you do not check the quality of it before choosing, it may be considered as Google’s negative ranking factor.

In fact, you should not use a website domain when you have no idea about its quality, so you have to do all the necessary research on it, and it is necessary to check the quality of the items such as website pages, content, internal site links and etc., to make sure that there is no destructive content on the website that will prevent you from reaching your goals.

Here are some things to keep in mind when it comes to older domains:
Update your content:
If you have a website with an old domain, you should do some tips to help SEO, the first point is that the content should be up-to-date so that you do not lag behind your competitors to get higher rank on google .

When a user enters your website considering the fact that it is as old one, he/she expects a lot of quality and up to date content from your website, and if he/she encounters the opposite situation, it will make them leave the website immediately, as a result, the bounce rate will increase, and eventually the website ranking decreases, so in the long run if you do not keep the content up to date, your website will face a huge decrease in its ranking.

Use existing techniques for website optimization:
For any type of domain, SEO techniques must be done properly, so that the website can reach the desired rank in the search results page.

Different techniques are used to optimize the website , which include improving website speed, proper internal and external linking, optimizing websites for being accessible on mobile devices, interacting with users, and using new technologies on the website.

If you follow all these available methods to optimize the website, you will be assured that you will get a high ranking on the google search results page , and it is possible to maintain your rank over a long time.

Use Google Analytics:
Google Analytics is a website analysis tool provided by the Google search engine that tracks and analyzes different website pages’ traffic, to see which pages are different from others, and have better performance and traffic, then invest in these pages and improve the quality of them to achieve better results.

Optimization of external links:
To optimize a website with an old domain, it is necessary to check backlinks frequently because the credit that backlinks generate for a website is undeniable, while checking backlinks if you notice that the backlink on the page ended up in a 404 error, you should try to change the URL to fix the problem.

Comparison of the importance of domain age with the history of a website in SEO:
So far, we have mentioned that if we consider the age of the domain as an indicator of SEO quality, the age of the

domain is effective on the website SEO It should be noted here that in the following circumstances, the age of the domain may have a negative impact on SEO:

So far, we have mentioned that if we consider the age of the domain as an indicator of SEO quality, the age of the domain is effective on the website SEO.

It should be noted here that in the following circumstances, the age of the domain may have a negative impact on SEO:

Certainly domains that have been spammed in the past due to the use of black hat SEO or other reasons such as the production of immoral content, cannot have a bright future.

Domain that has been registered in the past but has not been used.

Domains that have worked in different fields in the past, and now you want to use it in a different field.

Last word:
In general, old domains need to spend a lot of energy to create a positive impact on SEO , and if you are planning to start a business, considering all the above, it is better to put your effort on creating a professional SEO team. You shouldn’t take too much risk by buying an old domain.

The whole purpose of a SEO expert is to be as successful as possible in website optimization, which you should go a long way to achieve the goal of website optimization, which due to the different views on the impact of domain age on SEO, it is generally suggested not to spend too much time on this factor.

Source:https://www.dotnek.com/Blog/Web/does-domain-age-affect-seo

If users come across old content on your website, they will consider your site as an old site in their mind and will not be able to trust your site one more time to get the answers to their questions, so they will leave your site. Repeating this by other users, cause an increase in the bounce rate and reduces the dwell time

As you know, bounce rate and dwell time are the two important factors in determining a site ranking on the Google results page, so the website ranking decreases over time. Now, if you constantly update a site and its content, the traffic to it will increase with each update, which has a perfect effect on SEO. In this article, we are going to get acquainted with how to update the content of a site, but more than that, we need to know the effects of updating the site on SEO.

Updating old content is effective in these fields:
- The reason for the trust of more websites to link:
When you update content and post content related to new information, due to the fact that other sites may not have done this update yet and may not have content related to new topics, they may link to your site, so over time your site will be considered as a reputable source.

- Gain user trust:
If the new content quickly replaces the old one, it will gain the trust of users who click on your site to get the answer to their question. It takes effort to achieve any success, as it does here, and if you want to make users trust your website, you should try your best to keep the site up to date, which will become a source and the user may share with others.

- Better site optimization:
In the past, SEO expert tried to attract Google’s attention by using too many keywords and get high rankings in the search engine results page , while today, excessive use of keywords causes the site to be penalized.

Now imagine that a site has not updated its content since then, and has considered the technique of using too many keywords to reach the top rankings, this site will definitely be penalized. According to this point and the previous ones, we must update the content and posts of the site, which we will discuss in the following. In the first step in updating a site, you need to know which content you need to update.

Which content should you update?
- You should monitor pages that have a high number of quality links and also focus on pages that have a lot of links received from quality sites, but have not been able to get high rankings.

- Focus on the most visited pages.

- Do not forget to update pages that have lots of keywords, but they have a low ranking.

Tip: Do not waste your time updating content that does not need to be updated.

Methods for updating posts:
1- Merge:
Combine quality old posts with low quality old posts that have similar topics, to gain better post, and also prevent duplicate content that is a factor of reducing site rankings .

2- Update the title:
At the first step, the user decides whether to click on the title of an article or not, so if you update the content but do not change the title, the user may not be enthusiastic for entering your website.

The best way to update the title is to mention the year in it, so that the user will immediately notice that you have updated your site and page.

3- Update the meta description:
After the title of an article, it is up to the meta description to decide whether to click on the site or not.

Constantly check Google Analytics and find pages from your site that have Click-Through Rate and update the meta descriptions of these pages.

4- Use specialized quotes:
You might not have used quotes in the old contents, but our suggestion is that in updating the site, be sure to get help from quotes from elders and experts, so that the user can get a better user experience by reading these quotes.

5- Get help from popular terms:
In the past, you may have used nofollow links which are no longer as popular as they used to be, so try to replace them with popular terms that never get old, so that your site will be seen more and get more traffic.

6- Update the introduction:
Nowadays, users only scan a site quickly, and if they find items that meet their needs, they will read the article carefully.

One of the sections that a visitor spends more time on reading is the introduction, and if he/she reads the introduction and realizes that the article meets his/her needs, the user will spend more time on that site.

7- Do not forget to link to new studies:
One of the methods that should be observed in content updates and helps a lot to optimize the site is linking to new and valid studies through which the site becomes a valid site in the user's mind.

8- Repair broken links:
Use Check My Links and make sure that all the links on your site are without any problems and if you find broken or irrelevant links, update the article with a valid and relevant link to add to your site’s credibility. Google's search engine considers having new links in the post as a strong indicator for the new content of the site and values such websites.

9- Update site structures:
In order for a site to be up to date, you must regularly review the site structures and update it to affect the optimization of the site .

10- Pay attention to competitors:
To be better seen by users, you need to be ahead of the competition, so always pay attention to competitors and look at the images, links, content and keywords they used to see what makes their website popular, and try to use catchy keywords and images.

11- Keep up with the progress of science and technology in your field of work:
Science and technology are advancing daily, and in order not to lag behind the competitors, you must study more on the issues related to your profession, so that you should improve your science and knowledge every day, as a result you can create quality content.

12- Add to old video posts:
This method is very suitable for educational content and by adding video to old educational content, it is possible to attract more users to the content and also adding video causes users to share content with their friends on social networks. And increase user visits to the site and gain more traffic for the site .

13- Increase the length of the content:
Nowadays, Google is very interested in long form content and pays more attention to ranking sites with this kind of contents on the search results page, while in the past, website owners tried to produce short content which were full of keywords, that is not popular today.

14- Update the photos in the content:
One of the factors that is important for users in any content and attracts their attention is the photos in the content.

Being up to date should include all the factors in a content, and you should not neglect any point, especially updating photos.

15- Update the alt text of the images on the site:
The alt text has a great effect on site optimization , in fact the appropriate alt text should be a description of the image and should be a maximum of 125 characters. The important thing in this regard is to avoid filling the text with keywords.

16- Avoid making many changes at once:
Updating a site is very valuable and can be done by doing different activities, but the important thing to keep in mind while updating is that the content and the page that has a good rating shouldn’t have many changes all at once, as this will even have a negative effect on the ranking and cause a decrease in site ranking.

You need to make a few changes during the update, and after a few weeks, check the website ranking

Last word:
Updating old content has a great impact on optimizing a site . In this article, we mentioned tips on how to do the update, which with the help of this content, you can get high ranking on the search results page and maintain your position by repeating it.

Source:https://www.dotnek.com/Blog/Web/how-to-update-old-posts-for-seo

SEO and content marketing are similar in some respects and having complete information about each of them separately is so important in achieving the desired result. For a better understanding of the difference between these two, initially, it is necessary to be more aware of the meaning and concept of each one accurately.

What is SEO?
The word SEO stands for Search Engine Optimization . You should perform techniques and activities in all parts of a website for gaining a high ranking in the search engine results page, by doing so you can also increase traffic to your website. The expert who can help us in this field and implements SEO techniques on your website is called a SEO expert .

Simply put, SEO is a set of activities that make the search engine perform better in your website analysis, and basically the ultimate goal of SEO is to rank your website higher on the Google search engine results page.

In general, there are three types of SEO, which we will briefly discuss.

1- on-page SEO:
The set of activities that are being done in the website page in order to optimize it and also achieve high rankings in search engines such as Google, is called on-page SEO. On-page SEO considers all aspects of a web page. By considering all SEO rules, there is an opportunity for you to get a high ranking in search engines . The ultimate goal of on-page SEO is to present your web page to users and search engine as a quality page, valuable and also the one with the most relevant content with the terms searched by users. In this section, various activities are being performed, one of which is the production of quality content so that the user can create a positive user experience.

2- Technical SEO:
In fact, technical SEO is not related to the content of the website. It generally includes techniques to improve the structure of the website. This type of SEO makes a website more recognizable to search engines and by creating a positive user experience attracts search engine attention which makes the search engine check the quality of the website, so it ultimately increases the website traffic .

In this section, there are items such as site speed, site structure, site security, mobile friendliness of the site and other items, all of which ultimately improve a site's ranking on the search engine results page.

3- Off-page SEO:
Unlike on-page SEO, a set of off-page activities to optimize a web page to rank higher in search engines is called off-page SEO . A website that is highly valued by the search engine usually includes Backlinks which are from other websites, this kind of websites have better connections with social networks such as Instagram, Twitter , Facebook, etc., and they are also more well-known because of the fact that people prefer to share them more, therefore they are closer to success.

So far, we tried to explain the concept of SEO briefly. If you want to understand the difference between SEO and content marketing better, you should also be familiar with content marketing.

What is Content Marketing?
Content marketing is the production of content on a website which may be in the form of images, blogs, infographics, videos and other items. Content marketing attracts users and motivates them to buy products and use services of a website, so it ultimately improves sales potential.

For content production, you should pay attention to the users’ interest to find out the type of content they are most interested in. For instance, Users may become more interested in video content or any other kind over a period of time and become more attracted to them, if you pay attention to users' interest it will lead to a huge difference in the content marketing results.

As mentioned before, SEO and content marketing are similar in some cases despite the fact that they are different from each other. Here, we will first discuss the relationship between these two, then we will express the difference between them.

What is the relationship between SEO and content marketing?
In fact, SEO and content marketing are related to each other and each one affects the other.

Creating a quality content will help you to have a high quality and valuable website, plus, placing keywords in the content you have created, allows the website to rank higher in search engines and attract more traffic to the website, so that website owners get closer to their desired content marketing goals as quickly as possible.

In fact, SEO is essential for achieving success in content marketing, and the topics covered in content marketing may be more interesting than the topics of SEO.

What is the difference between SEO and content marketing?
Now that we know the connection between SEO and content marketing , it's time to know the differences between these two. In SEO, the ultimate goal is to get high rankings in the search engine results page, whereas in content marketing, the ultimate goal is to produce a quality content which creates a positive user experience.

SEO mostly includes technical URLs such as tags, sitemaps, etc., but content marketing involves producing attractive content.

Due to the close relationship between content marketing and SEO, all website owners focus on taking the advantages of both, instead of using each one separately, to achieve better results which we will discuss below.

How to be more successful in content marketing?
- Content release:
After producing a content, all points related to content optimization in search engines should be considered to make it more attractive to users, you can also get the help of keywords which can be used in the title of the page. All website optimization techniques should be considered after producing a suitable content, as a result it will lead to a better result.

- Content quality:
Publishing many types of content may attract users, but it is not always possible. It should be noted that it’s not true to overuse keywords in the content to attract Google’s attention, because it prefers to rank websites with higher quality content, so you need quality content to be more successful.

In order for your content to be attractive to users and rank on the first page of Google, you must use quality content, so that the user will spend more time on your website. By doing so, user retention time will increase as well as website traffic, so you should try to produce attractive content.

- Keywords:
while producing relevant and valuable content, you should use the keywords that have a good result on your website and by doing research on keywords, you can choose the most appropriate ones to optimize your content as much as possible, be careful to use more keywords at the first part of your content than the rest of that.

- Investigate your competitors:
One of the things that should be done to be successful in content marketing , is to investigate your competitors so that you can be aware of all the weaknesses and strengths of other website contents, then try to produce content based on this information to be much better than competitors in terms of content and SEO, so that your website will be more attractive to users.

- Be creative:
To be as successful as possible, you need to provide a new and different content which makes your website stand out among all competitors.

There is no fixed way to succeed in content marketing, you need to succeed by creating content, doing SEO as well as having creativity.

- Be up to date:
In order to be able to maintain your content marketing success, you need to be up to date and make minor adjustments such as improving keywords, keyword density, changing the title according to users' interest and etc., you can achieve the best results. Once you've made these changes, use the existing analytics tools to realize how these changes affect the performance of your content.

- Get help from content marketing experts:
Working with content marketing experts allows you to attract more users.

Last word:
In this article we discuss several topics such as: definition of SEO and content marketing , the relationship between them and their differences, and also a number of ways to achieve success in content marketing.

Source:https://www.dotnek.com/Blog/Web/the-difference-between-seo-and-content-market