development

so that you can review and analyze your activity and that of your competitors with the rank you receive and your competitors in order to take the necessary measures to improve your activity on the site . The rank you receive from Alexa can be both national and global. Then you can know your ranking among all your competitors in the world or country and take the necessary measures to improve your performance.

What is Alexa Rank?
To work with Alexa and get acquainted with its tricks, it is better to get acquainted with Alexa company first. Alexa is a California-based subsidiary of Amazon. The company was first established to track the amount of incoming traffic to commercial sites, and how to deal with it was through the toolbar that Alexa provided to users. Using the Alexa Toolbar, users can easily rank their site among their competitors, check the popularity of their site and their competitors, and take the necessary steps to improve their performance.

How is Alexa ranked?
To illustrate the trick of calculating Alexa, we give an example so that it can be clearly understood.

For example, suppose dotnek site has 5 visitors a day. Visitor X enters the DotNek site and examines 5 pages of it. The next visitor Y enters the DotNek site and visits only the first page of the site, of course, this first page opens the site 4 times at different times and enters it.

Subsequent visitors Z, w, y will check and visit 6 pages of the site.

According to the Alexa site, the DotNek site had 5 visitors in one day, and to calculate the Alexa rank of this site according to the number of visitors and the number of pages visited, the Alexa site works as follows:

5 + 1 + 6 + 6 + 6 = 24

Alexa calculates the number of pages visited and unique visitors to calculate and assign a ranking to the site .

According to Alexa, this site has 24 pages visited. In order to rank sites, Alexa only pays attention to the number of visits to the site pages and unique visitors during 3 months and ranks according to them. In this example, visitor Y visited a page of the site 4 times, but it was calculated in the number 1 because Alexa cares about the number of visits to different pages, not the number of visits to a page.

Why calculate 3-month data in calculating Alexa rank?
To answer this question, it is better to make the understanding easier by mentioning an example. Suppose DotNek has 700 visitors on a typical day without advertising. The next day, when there is advertising and exchange, or even a backlink, and the number of visits increases to, say, 1,500, in this case, if Alexa pays attention to the number of unique visitors and the number of pages visited, she will make a mistake and rank and Its statistics are not accurate. Therefore, it considers the performance of the site, the performance of users and visitors, and the number of pages visited during the 3 months, and assigns a ranking to the site based on that.

What is the relationship between Alexa rank and the number of visitors?
The relationship between visitors and Alexa rank is inversely related. As the number of visitors and the number of pages visited increases, so does the Alexa rank. Reducing Alexa rank is better. The best sites with good and strong SEO have a lower Alexa rank. Therefore, in order to have a better ranking in Alexa, you must focus on increasing the number of unique visitors and the number of pages visited.

Does Alexa rank matter to the site?
Many webmasters say that Alexa rank is not very important, but it is. The Alexa rank and the rank that the site will receive in the search results have a direct relationship and affect each other. Alexa focuses on the number of page visited and the number of visitors, and the more visitors to a site, the better the ranking it receives from Alexa. If site owners who are trying to SEO and optimize their site get a good result, they will see that with successful site optimization, Alexa rank will also decrease and the rank they receive from Alexa will be better. Therefore, it can be said that the purpose of Alexa and site optimization is to improve site performance and increase the number of visitors . Therefore, Alexa rank is effective in site optimization and site optimization in Alexa rank, and Alexa rank is also important.

The importance of Alexa rank over other metrics such as PageRank is that when you advertise based on your Alexa rank, they will decide whether or not to advertise on your site, because Alexa rank reflects the number of visits and those who They want to promote their page and are looking for a popular site.

How to improve your site's Alexa rank?
To improve my Alexa rank, I will list some techniques below, and it is necessary to do and observe all of them at the same time, and it will improve Alexa's rank.

- Ask your site users and audience to install the Alexa Toolbar:
Installing the Alexa Toolbar was one of the oldest and, of course, the first Alexa method. Alexa site uses the data it receives through this toolbar to measure the performance of sites and assign them a rating.

Of course, this information obtained through the Alexa toolbar and the received rank was not completely accurate and could have been a mistake. In this case, a large audience may have installed the Alexa Toolbar on one site and a smaller audience on the other site may have installed this toolbar. In this case, the two sites compete with each other for Alexa rankings , but the main winner is the one whose audience has the most Alexa toolbar installed. This method does not receive Alexa statistics and accurate information because a site may have good performance but the number of audiences who have installed the toolbar is low or vice versa. In this case, a site that can convince more audiences to install the toolbar wins. So to get a good rating from Alexa, it is better to persuade your audience to install this toolbar.

- Produce quality content:
​​​​​​​ Producing quality content, whether textual, visual or video content, will have a huge impact on getting the best rankings . To get a better ranking, whether it is Alexa rank or search engine ranking in search engines, it is better to increase the quality of the content produced. If the quality of the content is high, it may attract the attention of other site owners who have installed the Alexa Toolbar, and the site owners will also link to it, thereby increasing the number of visitors and audiences who have also installed the Alexa Toolbar. Have increased. In this case, Alexa realizes that your content is quality and gives a point to linking and back linking to another site. So producing quality content will cause more visibility, attract more users and increase traffic.

- Increase PPCs and ads:
​​​​​​​ In this case, if you use ads to increase traffic, you can easily increase your site traffic . As the number of users increases, so does the number of visits and the number of pages visited. In this way, you share your visitors with other people and increase traffic. As the number of visitors increases, users will explore more pages and visit other pages of the site as well. As you know, the number of visitors and pages visited is effective for getting a better rank than Alexa, so it is better to increase the number of visits and get a better rank than Alexa by using visitor sharing and advertising methods.

- Also have an effective and active presence on social networks:
​​​​​​​ As mentioned above, in order to get the best ranking from Alexa, you need to increase the number of visitors. You can also use the opportunity of social networks to do this, because social networks are a good platform to guide more visitors. With an effective and active presence in social networks, you can transfer many visitors to your site to visit, which increases the number of visitors and the number of visit pages is more effective in obtaining a better ranking than Alexa.

- Validate your website in Alexa:
If you are looking to get the best ranking from Alexa, it is best to validate your site in Alexa. You can also use some plugins to do this.

1- Claim Alexa
2- Alexa Claim & Verify

- Increase your site traffic:
All the tricks and techniques for getting a better ranking from Alexa depend on the number of visitors and the number of pages visited. Because Alexa acts to rank a site based on the number of visitors and the number of pages visited. Therefore, by increasing the traffic of your site and observing other SEO and non-SEO principles, you will cause the site to be present in the top rankings of search results. So another technique to get a better ranking than Alexa is to increase your site traffic from other methods, which will eventually lead to an increase in the number of visitors.

Non-SEO tips that are effective for getting a better ranking than Alexa:
Encourage the audience to subscribe to the site or social network page addressCoherent blogging of your users and audienceBlogging guest users

SEO Tips
Use the right keywords and keywords that are mostly searched by usersUse of backlinks and principled and effective linkingUse ALT tags in imagesUse keywords in meta descriptionsUse a reasonable number of keywords within the contentPerform site optimizationAn effective and informed advertising association to increase traffic and site visitors

Source:https://www.dotnek.com/Blog/Web/check-the-alexa-site-ranking-and-its-improvem

Before you start taking some steps to have a strong SEO and good optimization by optimization engines, you should be aware of some content to ensure the progress of your work.

Understanding the target community:

Before you start doing anything, it is better to get to know your audience, or in other words, determine who you are in contact with in this business and to whom you will sell your products and services. SEO can be considered as a marketing channel that is definitely needed to get acquainted with its target audience. That way you need to know how your audience likes to interact with you (via social media, search engine search, backlinks and external links) or you need to know what your target audience is Who are they, what are their needs, what are they interested in, etc. In this case, by obtaining enough information from your target audience, you can easily take other measures to improve performance and have a good SEO

Determining the type of content production and reviewing the content of competing sites:

Before attempting SEO, you must determine what your content will be for your site, or specify the type of content you produce. To do this, you can review the content on the sites that exist in your field of activity and see them to get ideas and templates from them. Content is the heart of SEO , which must be carefully considered before producing SEO to ultimately lead to good results. Sites that are indexed and ranked by search engines are actually ranked because of their content. Because content is an important element of websites. So before you start doing some actions, you must determine the type and method of producing your content, to do this, you can use similar sites or sites that operate in your business area and model.

Start producing content:

After determining the type of content produced and reviewing the content available on competing sites, it is better to start producing content and continue to do so better than other competitors. From the very beginning of work and content production, it is better to follow the principles and rules of SEO so that you can both attract the opinion of search engines and get better rankings in search results and have a good and powerful SEO . Content production has some principles and rules that depending on your field of activity and business, it is better to identify and follow them.

Keyword selection:

You need to determine by which keywords and phrases you want to appear in the search results and through which words users will access your content. Choosing the best and most popular keywords will bring a lot of users and visitors to your site and your site can easily be in the top rankings of search results . The selection of keywords for the sites should be done in such a way that the keyword is searched by many users in order to increase the site traffic and presence in the top rankings of search results.

Optimal site structure:

In addition to paying attention to the selection of high-traffic keywords, producing desirable and user-friendly content, you should also pay attention to the site structure, which is perfect. In order to be able to put content on the site and choose popular keywords to appear in the top rankings of search results, you must design and set up a site with an optimal and perfect structure. The structure of your site should be technically flawless, optimized and have no problems in terms of loading speed, and be responsive for display on other smart devices such as mobile phones. In general, the optimal structure of the site means perfection, high loading speed, responsiveness for display on mobile phones and proper site design . If the site is not suitable and does not have an optimal structure, it will not be possible to place content on it and appear in the top rankings of search results.

Checking the work process and troubleshooting:

After you have observed all the above and taken the necessary measures for them, it is better to check them correctly using some tools and solve any problems if they arise. do. You can also use tools like Google Analytics and Google Webmaster tools to do this.

A few steps after the start of site optimization and SEO by search engines
1- SEO consulting and website optimization:
have a good and strong SEO , we must first get advice from experts in this field so that we can have a little familiarity with the tricks and methods of having a strong SEO. SEO experts and specialists give advice to their customers on the principles of SEO and help them to have a strong SEO site and to be in the top rankings of search results, increase traffic and sales or click-through rate.

Some of the tips that SEO experts provide to their clients are:
- Provide a full explanation of the principles and strategies of strong SEO - Answer all the customer questions they have encountered
- Help and guide the customer to receive and select the appropriate and desired keyword
- Helping and guiding the customer to get the appropriate address and related to the keyword and business area (if not available and site design)

2- Review and analysis of keywords and the level of competition:
In this stage of SEO, the consultant and SEO expert selects a suitable keyword that has a large number of searches according to the customer's wishes so that the business owner can base his site on the same word. Optimize a keyword and place that keyword in search results. This step is very sensitive to the fact that the keyword that is selected must be in a state that has the ability to transfer traffic and many visits to the site or can cause the site to be in the top rankings of search results. The keyword chosen must succeed in competing with other site keywords.

Some of the studies that are done at this stage of SEO are as follows:
- Review and analyze customer-requested keywords for optimization - Analyze the extent and competence of different types of keywords
- Review and analysis of domain names and factors affecting the site SEO
- Announce the words and phrases suggested by SEO expert for customers
- Determining SEO strategy and careful planning to advance the SEO goals of the site - Estimate and announce the غير مجاز مي باشدt of SEO
- Estimate and announce the time needed to have and build a strong and good SEO for the site

3- Optimization of site pages:
After selecting the keywords for optimization, careful planning and determining the strategy and concluding a contract between the SEO expert and the customer, the next steps, which are practical, begin. In these stages, all the necessary operations and measures are done to build a strong SEO . In general, website page optimization falls into two categories:

- On page optimization - Off page optimization
On page optimization:
includes all actions and operations that are performed on the main source of the site.

The following are some steps you can take to optimize your page:
- Optimize the coding of the website structure
- Optimization of video content on the website
- Optimize a variety of HTML tags
- Generate or optimize textual content in accordance with the principles and standards of SEO and the latest search engine algorithms

Off page optimization:
includes all actions and operations that are done outside the main source of the site to improve the site ranking . It will take about 6 months to take the necessary steps at this stage.

The following are some steps that can be taken to optimize off page pages:
- Placing and adding traffic to sites
- Creating backlinks and external links to increase site traffic and traffic Design advertising banners that increase site trafficParticipate or create some advertising campaigns such as advertising campaigns on Google AdWords

4- Delivery and presence of the website in the top rankings of search results and the first page of Google:
The last step of the SEO process is the presence of the site in the better rankings of search results, which according to the time agreed in the contract of business owners by searching for the word The keywords can easily see your website in better rankings and the first page of search results.

Here are some tips to help you design and create a good SEO and user-friendly site:
- Design a website that increases conversion rates
- Designing a site that increases impressions by appearing in the top rankings of search results
- Design a suitable site with all the principles of SEO that will reach the best rankings in search results with less غير مجاز مي باشدt and time
- Responsive website design that can be displayed on mobile phones, tablets and other smart devices
- Website design with a completely user-friendly structure
- Website design with a convenient and convenient navigation system to direct users to other pages

Good and powerful SEO of the site is very important and will increase the number of visits, increase traffic and sales and ultimately the success of the business. SEO if done in accordance with the principles and standards and in accordance with Google algorithms can easily be provided to users in the top rankings of search results and users can easily access a good site. But SEO is not the only factor in the success of the business and the site, in addition to focusing on empowering SEO, the structure of the site should be optimized and user-friendly. If a site ranks in the top search results and gets more traffic , but fails to retain the users it attracts, it may cause the site to decline. Therefore, in addition to focusing on site SEO, site structure optimization should also be considered.

Source:https://www.dotnek.com/Blog/Web/a-few-steps-before-starting-site-optimization

What is SEO?
To better understand the subject of SEO, we will first divide this phrase into its components and explain each of them, then we will deal with the main concept and SEO.

SEO means search engine optimization . The purpose of search engine optimization is to increase search traffic or increase search engine ranking .

More work needs to be done in search engine optimization to display the site or content that is first shared with users when searching. Working on SEO to increase rankings and visibility when searching, requires some basic and specialized information that you should follow to achieve better results.

The content of all images, videos, texts, audio and infographics or a combination of all of these.

Content is classified into 4 groups:
Landing pages: Pages and content that are designed for advertising only and are displayed next to the main pages. These pages are displayed in smaller dimensions than the main page and have special effects to attract users. These pages and content are also called click-through ads or PPS.Product pages: These pages are mostly designed on store sites to sell products.Fixed pages: The content that is in the fixed part of the page, such as information, information about us, contact us from the users' point of view ...Blog posts: These are the most common and slang types of content that are a combination of text, image, sound and ....

There are some important points that optimize the content and site when viewed, and make search engines like Google easily identify and verify shared content and display search results to users in the first place.

The process of search engine optimization for easy work is divided into three parts:
1- internal SEO
2- technical SEO
3- external SEO

The most important elements in SEO
Apart from the meaning and concept of the optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.

1. Be careful in choosing keywords
Choosing the right and popular keyword is important to increase site traffic and SEO optimization . So before choosing an introduction and before you start writing content, we need to search in the search engine for the relevant keyword to get the most searched keywords. Of course, choosing the right keyword is not important because you use a lot of keywords, in which case Google's optimization engine may even recognize your content as spam and prevent it from being indexed and displayed to users. Users may use long keywords to search for the content they want. In order for the site to be included in users' long keyword search results, it is better to use two long keywords. The number of keywords should not be too high to cause the site to be spammed and should not be too small not to appear in search results.

The purpose of searching for keywords before writing content:
Familiarity with the most searched and most popular keywords by usersFamiliarity with how to optimize content and increase the probability of the site's presence in search results

Also, searching for more keywords led to the following:
The right decision in choosing the right keywordHelps select long keywords to use in the textCan help you choose a set of similar keywords to increase your site ranking

2. Enter the keywords in the page title and main text:
There is a general rule that says, the important part of a content is specified in its initial paragraph, so keywords should be written in the page title and text of the content and URL.

Writing long and relevant keywords between the original text and the content has a great impact on content optimization .

To use long keywords under text categories, you have to type the keyword in the Google search engine and then you have to pay attention to the terms and keywords suggested by the search engine, because Google keywords are the most common words searched by users and their use within the content text increases the likelihood of appearing in the top rankings of search results .

Using similar keywords means using keywords that are close in meaning and concept to the keyword you are looking for, because Google has recently tried to understand the meanings of keywords that search for similar content and concepts in search results.

You can use LSI to easily find similar and related keywords.

3. Using textual contents along with other contents:
Using textual content along with other content increases the chances of ranking and helps with optimization. Because search engines have a better understanding of text than other content, if you have designed non-textual content such as great infographics and want to share it as a post on a website, it is best to have the relevant text and use it. Match the appropriate keywords next to it to help rank the post in search results.

Or if you want to put a great podcast on the site, it is better to enter appropriate, short and concise text for better ranking of your shared post.

4. Using internal links:
Be sure to use the internal links of the site and link the relevant content to other content within your site, because this will lead people to other parts of the site and other contents, and therefore the search engine will see and review your pages and content as much as possible, and slowly assigns special points. Linking is one of the most important elements of SEO and if done correctly, it will have very good effects on having a good and strong SEO , so do not forget the internal linking of the site and do it in principle.

5. Using external links:
Using external links and backlinks such as internal linking helps to optimize and drive traffic and visitors from other sites. But the following points should be considered when using external links:

The links we provide to external sites should lead to guidance and more information on the relevant topic.The external site must be completely valid and of high quality.Do not increase the number of external links.

6. Content must be legible:
It is not enough to just write the content and you should also pay attention to its structuring. Because it makes it easy for users and search engines to understand and read content.

In writing the text, the following should be considered:
Using shorter paragraphsUsing listsThick or flexible Important points and valuesUsing short sentencesPaying attention to writing and editing marks

7. Optimization of non-text sections:
As mentioned, the content does not include only the text and the content has different types such as photos, videos, podcasts and ...

The following should be considered when using non-textual content:
Enter the name of the file that contains the keywordsEnter an alternative text for each of the non-text mesغير مجاز مي باشدes

Write a long text:
Research shows that writing long, long content with high quality has a great effect on SEO optimization , but it should be noted that content should not lose its quality with increasing text length. Writing paragraph text is of good quality.

Remove the items that slow down the site:
Today, with the advancement of technology, the speed of doing things has increased a lot and everyone has become accustomed to high speed. If the site takes more than 3 seconds to load, the user will be disappointed and leave the site. High site speed is a privilege for the site and can have a great impact on attracting users. Increasing the loading speed of the site for even one second can discourage users, in which case the site bounce rate will increase and will be considered a loss for the site. Therefore, you must focus on increasing the loading speed of the site and take the necessary measures. If the site structure is made using WordPress content management system, it is better to use some plugins such as wp fastest cache, wp rocket. Another technique to increase site speed is to optimize images and reduce their size while maintaining quality.

To increase the loading speed of the site, pay attention to the following points:
Image optimization: Large and large images may increase the loading speed of the site, which should use a number of photos, videos or small size.Image format: The most suitable and smallest format and image format for loading on the site is PNG JPG format.Graphic texts: It is not reasonable to use photos and text on the site, it is better to write the text of the mesغير مجاز مي باشدe for easier sending and to use the images next to the text to make it tangible.

8. Unique meta description:
One of the most important things that people often forget is to write unique and new meta descriptions for each page and post. In general, Google's search engine does not like duplicate content, and if you share duplicate content on your page, it may ignore it. So to make the site more visible and indexed by search engines, avoid writing duplicate and copied content, especially meta descriptions.

Having a good SEO will increase traffic , site visitors, sales and ultimately the success of the business. So to succeed in our business we must have a strong SEO to get good results, to have a good SEO must have some tips and follow the principles.

Source:https://www.dotnek.com/Blog/Web/10-important-tips-in-seo-content-optimization

Another way to introduce your site to visitors is to register your site in Google, which in addition to introducing visitors and easy access to the site, also helps in optimizing the site by Google. One of the most popular tools for doing this and registering your site is Google Webmaster Tools . Registering your site in Google Webmaster Tools helps you to find the bugs and defects of your site using the tools available in Google Webmaster Tools and improve them for better optimization. The new name of Google Webmaster Tools is Google search console, which helps you a lot in optimizing your site so that your site is both better optimized and ranked in the top search results.

How to register a site in Google Webmaster Tools?
To register your site in Google Webmaster Tools for better optimization, you must have a Gmail account, then log in to Google Webmaster Tools and select the Site Add option. In order to be able to enter the site in Google Webmaster Tools, you must prove that you own the site, otherwise it will not be possible to register it in Google Webmaster Tools . Then you will be presented with a page that offers you two ways to register and enter the site in Google Webmaster Tools and you have to choose between these two methods.

- Site registration with Domain Property method
- Site registration with URL Prefix method

Domain Property Registration:
If you have chosen this method to register site ownership, you must enter the addresses of all domains, subdomains and related folders and register them all in your name. To do this, the DNS Record is provided to you and monitors all your activities, and then according to them, checks and registers your ownership so that you can enter your site in Google Webmaster Tools. In using this method, only one state of the address, which is a domain, is registered to register the site, it is enough to register one state of the site address.

In this way you have to enter your DNS settings and change its settings, the more you have access to DNS changes means that you own the site and have high access to all its settings. As a result, Google will verify your identity as the owner of this site by reviewing these changes and the high level of access.

Note:
Once Google has confirmed your identity as the owner of the site, do not change the changes you made to the DNS settings for at least 24 hours and let it remain the same. This Record should always remain in your settings, otherwise deleting may limit your access to information.

Site registration by method:
URL Prefix Many sites created using site builders and blog builders do not have access to DNS or cannot make many settings and changes in them, so sites that with Using site builders built to register ownership cannot use the DNS configuration method. But do not worry, there are other ways to register site ownership besides the DNS method. If we use this method to register the site, it checks and registers all four modes of the site address and URL, meaning the four modes are https, http, www, without www. The site should be registered and checked with all possible modes, because if one mode is not registered, it may not be displayed to the user during the search, which will result in loss of traffic and visits.

Upload the HTML file to the root of the hosts:
In this method, after activating your Gmail account and entering Google Webmaster Tools , you must enter the desired site address there. After entering the site address on the next page, you must prove ownership of the site, that is, prove that you own the site. To do this, you can choose the HTML File Upload method, which is the simplest method. To prove site ownership using the HTML File Upload method, all you have to do is download an HTML file from Google Webmaster Tools and place it at the root of your site, then click Verify to finally own your site in GWT to be registered.

1- First, put the phrase Google webmaster in the search engine search bar and perform a search operation. Then, in the first rank of the search results, we click on the link of Google Webmaster site and enter the site.
2- Click on the SEARCH CONSOLE option, which will be displayed in green after entering the Google Webmaster page.
3- In this section, we choose an option between URL prefix and Domain. In this tutorial, we select the URL prefix option, which checks and registers all four modes of the site address.
4- Learning to register a site by uploading an HTML file
5- Click on the file download option to download the html file.
6- We enter the CPanel page
7- Select the File Manager option.
8- Next, select the Public HTML option.
9- Click on the Upload option.
10- Drag the downloaded html file and place it in the select file section and wait until the file is 100% uploaded.
11- Enter the page where we downloaded the html file and click the verify option.
12- We do the observed mesغير مجاز مي باشدe.
13- Now the site has been entered into Google Webmaster Tools and registered in it.

Note:
After inserting the HTML file in the root of your site, do not dig it because in this case your site will be out of Verify mode.

Note:
When entering the site address, you must enter all the forms of the address. for example:

http://www.site.comhttp://site.comhttps://www.site.comhttps://site.com

Because each of these URLs is considered a separate site by Google Webmaster Tools, and if you want your site to be registered in full and without any problems, you must enter the URL in all different forms.

Using HTML Tag to register the site in Google:
After a way to upload an HTML file in the root of the site address, there is another way. Some people may not have access to their server or host for any reason or it may not be possible for them to upload the file, in which case there are other ways to prove their ownership. To prove your ownership, apart from the HTML file upload method, you must enter the Other verification methods section and click on the HTML tag option there. In this method, after clicking on the HTML tag option, you will be given a line of HTML code to prove the ownership of the site, put that code in the header of the site.

After placing this code in the header of the site, click the Verify button. After this, your ownership will be registered and you will be able to access other facilities.

Learn how to register a site by placing an HTML tag in the footer
1- We enter the management panel of our site.
2- We enter the CPanel page.
3- Select the File Manager option.
4- Next, select the Public HTML option.
5- Copy the HTML tag code.
6- We enter the admin panel of our site and click on the display option.
7- Enter the skin editor and click on the skin that is currently active on the site.
8- Now the header and footer options are displayed.
9- Select the footer and paste the copied code before the last .

Note:
If you do not have access to CPanel , you can paste the copied code into the header before the last .

Note: The HTML code that you will put in the header, be sure to do this before closing the head command. This means that the HTML code must be entered before the head command is closed.

Using Google Analytics to introduce the site to Google:
Another way to register ownership and register your site in Google Webmaster Tools is to use Google Analytics . In this case, if you use this Google Analytics tool to receive statistics and information, you can easily register your ownership and enter your site in Google Webmaster Tools by entering the Google Analytics code. Of course, keep in mind that you should not delete the relevant data after registering your site. In this case, you will not be able to access all your information.

Note:
If you use Google Analytics to register your property and site in Google Webmaster Tools, you must use the same Gmail account that you use to use Google Analytics. This means that Gmail accounts must be the same to use Google Analytics and register ownership and site.

When should we use Webmaster Tools and view its information?
After introducing the site to the Google search engine and optimization , we must use Google Webmaster Tools to view the data related to our site that it has collected. This collected information can be about site indexing, site traffic, site visits, site click rates, and so on.

How long does it take for a site to be indexed?
It takes a few days to a few weeks after submitting a request for the site to be reviewed and indexed by Google Webmaster Tools.

What is the difference between Google Analytics and Google Webmaster Tools?
Both of these tools are free and provide useful and almost similar information to site owners, but the only difference between the two tools is that the information displayed in the Google Webmaster Tools tool is information that relates to before the user enters the site and the information provided by Google Analytics for site owners is information that is relevant after the user enters the site. In Google Webmaster Tools we can examine how search engines affect the improvement of our site performance, but Google Analytics tool focuses on the possibility of examining the interaction between the site and users.

In Google Webmaster Tools we can examine how search engines affect the improvement of our site performance, but Google Analytics tool focuses on the possibility of examining the interaction between the site and users.

Webmaster is a tool that the site should be included in order to be indexed. There are two ways to register a site in Google Webmaster Tools , which according to the technical structure of the site, you choose the appropriate method and register it in Webmaster Tools, then you will see an improvement in the performance of your site .

Carefully follow all the steps in this article to get the best results.

Source:https://www.dotnek.com/Blog/Web/how-to-register-a-site-on-google-webmaster-to

Youtube:https://youtu.be/GX6rcDjoGlo

You may have read the articles about SEO optimization , and you may think that to improve a website ranking, it is enough to produce and publish long form contents, which is not true, a good content has lots of features that in this article, we will discuss some of them, so that you can increase your site ranking by mastering them.

Correct and principled content gives users the assurance that they have chosen a reputable site and ultimately spend more time on the site and share content with other users, simply put, good content leads to more success.

What kind of content ranks in Google?
1. The content is produced to satisfy the user, not the search engine:
In general, if the site owners consider attracting search engine attention as their priority, they may not achieve their goal because they have forgotten that the goal of the search engines is to satisfy users, while producing content, you should only think of the things that can meet the needs of users, and do your best to produce content that meets their needs completely, so that they do not need to leave your site, and try to search and find another website which is useful for them.

Quality content attracts the user to the site and the user spends a lot of time on it, which ultimately causes the site dwell time to increase, which is an important factor for Google algorithms which they realize it and change the site ranking quickly.

2. Content that contains the right keywords:
Using the right keywords in the content will enable you to take a firm step towards success, if you want to choose the right keywords which are related to your content, you need to do the necessary research in this field to eventually create content that will help you increase your website ranking .

There are many ways to research the right keywords, including studying competitors' sites, where you can identify weaknesses and produce content about them, try to use keywords that have little competitors but drive traffic to the site , as we mentioned in the previous section, you should also think about users in this field and think about the words that they would choose to search, and use those words in your content, so that more users will attract to your site and your ranking will increase after a while.

It should be noted that you should never use keywords excessively, because it does not help you increase your site ranking, and it makes Google algorithms penalize your site, and you will your website ranking will decrease.

In general, keyword research is as following:
-Try to get more information in this field by reading, and try to find the right keyword

-Specify the purpose in choosing the keyword

- Pay attention to the topics related to your content in more detail, so that you can find more keywords

- Choose keywords that can easily represent the content of your site

- Use available tools, such as Google Keyword Planner, Keyword Tool, Keyword Explorer Ahrefs , SEMrush, Moz Keyword Explorer and etc.

-Get ideas from the keywords that competitors' used.

3. Use up-to-date topics to generate content:
There are some topics that become popular for a while and many users search for them, so you can use these kinds of topics to attract more users to your website, also, if you want your content to attract more users, you need to create content that answers questions which are common among many users, you may also have old content on your site that contains outdated information, which you need to update them, if you do so, users do not think that your entire site may contain old information and do not leave your site.

4. Produce content that is useful:
You have definitely encountered the fact that after searching for the answer of your question in the Google search engine, when you click on the link of the site that is ranked first, you can get the answer to all your questions on it, this shows that the whole purpose of the search engine is to provide sites that are useful and give user respond after reading it, and questions does not remain in the user's mind in relation to that topic.

As a result, in order for the content you produce to rank high, you need to create a long form, complete, and the one with detailed information, so that the user can have a positive user experience while reading the content and may share the content with others, in other words, you should produce a complete content, as a result the user can answer their questions.

5. In addition to text, use images, video, audio in your content:
Most of the contents are in the form of text, but images, video, and audio can attract more users to the content, and of course, you have to choose the format which you want to use to produce the content according to the topic you want to describe, to get the best results through content production, for example, if you want to choose an educational topic, and you intend to produce a content relate to that, due to the fact that your content is educational, it looks like you can make a video which is the best type of template that can be used and ultimately many users will be attracted to the site.

6. Use engaging images in content creation:
Images in the content of a site have a huge impact on attracting users to the site, by observing this point, the content can be created in such a way that it can help you increase the ranking of your website in Google search engine, one of the things that we need to consider while using images in the content is its optimization, so you should use the optimized ones which does not slow down the site and does not provide a negative experience for the users.

7. Do not forget proper linking in the content:
Linking has a great impact on site optimization and generally in creating a valuable content that has followed all the principles correctly, as you know, there are two types of linking, each of which must be done correctly to help you be successful, as we have mentioned earlier, content should be of a high quality and should be gained from credible sources, and if you mention the sources that you have used to produce content in it, users will trust you and the credibility of your content, and they will identify your website as a valid one, so that they will enter your website whenever they encounter a problem, and they are looking for the valid and correct answer, and they will turn into real customers who prefer your website among your competitors just because of the importance of trust factor.

It is also possible that after a while the sites to which you gave backlinks will link to you, and adds to the credibility of your content and your site. Another type of linking is internal linking , which if you know it completely, you can use it to produce valuable content, it also makes the user stay on your website for a long time, and finally cause the content to get a high ranking on Google.

Last word:
If you pay attention to all the points which we have mentioned in this article, then you can create a content which brings you success by getting a good ranking in the google search engine results page .

It was pointed out that you should pay more attention to user satisfaction rather than search engine satisfaction, and you should identify it as your main goal because this factor will lead to success, other factors that are of a great importance in the way of being successful is patience, perseverance and adherence to principles which we have mentioned above, so if you don’t follow the mentioned tips, you shouldn’t expect to generate the best content which increases the site ranking as well as traffic to your website , as a result try to produce a quality content to be successful in this field.

Source:https://www.dotnek.com/Blog/Web/what-kind-of-content-ranks-in-google

Youtube:https://youtu.be/tXJ9X18wg-o

There are various tools through which you can prepare reports and analyze the performance of the site, all of which aim to improve the quality of the site and also provide a better user experience for users after entering the site, which ultimately leads to a higher website ranking on the search results page , one of which is the search console, which informs you of various reports including impression, which we will discuss in this article.

What is a search console?
First, it is better to describe search console, and the abilities that it provides for us, the search console provides users with information such as site visits, keywords searched, links and backlinks , whether pages are indexed or not, Google crawler access to your website, site security issues, and etc., to users, and they can analyze these reports to optimize their site better and solve all the problems on the site, the search console, like all tools in the Google search engine , is constantly updated to provide the best analysis of the performance of various sites to site owners, even now, you can do a lot of things through the console search, including the following:

- After publishing content in the search engine, you may not be satisfied with the quality of the content you have published or content may not be updated after a while, and you want to do something to prevent the content from appearing in the search results, through the search console you can do this and remove any content of your site that you want from the search results page.

- The presence of broken links on sites causes users to face problems every time they click on those links and gain a negative user experience , which causes users to lose their trust in the site and over time, the site gets a low ranking on the results page, but it can be prevented by using a tool such as a search console, and this tool reports all the problems of the links.

- Indexing a site is so important, and if a valuable content is generated, but Google bots do not index it, that site won’t get a high ranking , so it is better to get help from the search console through which you can make sure that Google bots have access to your site and can check its content, the site ranking may be reduced due to many factors, including the technical problems of the site, the search console can identify and fix problems that may affect the accuracy of the site and the ranking of it, so that the site ranking does not decrease.

- One of the factors that can be checked by the console search is the impression, which we will explain in more detail in the following.

What is Impression?
Impression is the number of times that a link is displayed on the search results page, if a link exists at the bottom of the results page and the user does not scroll to the bottom of the page, in which case it counts as an impression for the site, impression is different from CRT , in Impression, the user does not have to click on the site link to be counted as an impression, and it is enough that the site link is shown on the results page, while in CRT, the user must click on the link.

Through the search console, you can enter the Performance and then the Search results part, so you will immediately see the Impression, it should be noted that the search console only includes reports of organic visits in Impression and does not provide any information about click-through ads .

Tips of Impression:
- Impression shows us that even if a link is not clicked, it is still valuable, the keywords you choose for your content, meta descriptions and URLs all have an impact on the ranking , and through the number of impressions you can decide whether the keyword you have chosen will be searched by users or not, in other words, through impression you can find out the number of keyword searches in your content and the reasons that your site is not ranked first in the search results page, reasons other than the use of keywords are also valuable.

- Through impression and its high number, you can conclude that the topic you have produced a content related to it, has been searched and studied by a large number of people, and finally we can pay more attention to these quality topics, as a result you will get a good ranking, also interacting with users of sites that have high ranking on the search results page , by participating in the question and answer section of these sites, which can help you a lot to be seen more, and you can attract more users to your website by giving appropriate answers.

- The high number of impressions and the low CTR can show you that many users have probably seen your site and are familiar with your brand, and it is very likely that after a while your brand will stick to their minds, so we conclude that impression can indicate what ranking the site may receive in the future, as we mentioned, the search console only shows organic visits which can help us to put all our efforts on obtaining traffic organically, so that we can increase the number of impressions of our site and finally the number of clicks all of which causes us to reach our final goal and become a famous brand in your field after a while.

What is the role of impression in SEO?
As we have mentioned above, valuable keywords have a great impact on site optimization , when users search for the answers of their questions on the internet, and enter the keywords they want to search for, if you have generated content related to those words, your site content may be shown to the user, that of course depends on the ranking of your site in the search results page, which in order to be able to get a high ranking due to the use of related keywords, you must also produce quality, appropriate and of course up to date content to attract more users to it as well as gaining high organic traffic to your website due to the existence of these advantages.

In order to create content that is more popular for users, you should pay attention to different points, for example, you can take a look at other sites to conclude the users’ favorite topic, and with the help of articles that are about SEO, you can try to increase your website ranking, simply put, after a while, in addition to impression, you can also increase the CTR of your site, and note that the combination of click-through rate and impression of a site can be an amazing and effective combination for the site, and after a while, search engine robots will receive signals based on the quality of the site and changes your website ranking, so that the site will be noticed more by users, and they can get the answers to their questions through your site, which ultimately provide a positive user experience.

Last word:
In general, nowadays, there are many tools which are provided for us to make everything easier, and all efforts are to help site owners and users to be more successful in achieving their goals as soon as possible, as we have mentioned above, the search console is so special among these tools and everyone who deals with the Internet should know about it and get help from it, one of the information that this tool gives us is the impression that we have described it completely for you.

In this article we tried our best to tell the difference between click-through rate and impression as well as their effects on ranking your website , so now you are aware of the importance of search console and its abilities, as a result you can use it correctly, and you will reach to your desired results due to the fact that you should have enough information about this important tool if you want to be successful.

Source:https://www.dotnek.com/Blog/Web/the-role-of-impression-in-the-search-console

Optimizing sites where services and products are sold in it, is so important, because it also adds to the income of the website owners due to the high ranking that they gain in this field as a result of optimization. You will rarely see people around you who have the time to go shopping and spend a lot of time looking for the items they need, in fact people prefer online shopping .

Due to the increasing number of online customers, stores are trying to meet the needs of customers online in addition to the possibility of providing their services in person, which causes the number of online stores to increase day by day. The owners of these stores try to optimize their websites to attract more users to them, and have a higher ranking in the search results page, which more details are mentioned in the following.

How to optimize your online store?
As we mentioned, optimizing online stores will increase online sales , but you may be wondering how we can optimize our online store to be successful in this field, in the following section we will mention the factors that you can follow to optimize it.

1. Keywords:
choosing the right keywords is so important in optimizing a typical site, as well as online stores site, in order to get a high ranking in the search page results , you need to choose the right keywords and get high organic traffic to your site. In order to be able to select keywords in a way that you can achieve your goal, you must first do the necessary research on keywords and select the most relevant keywords that bring high traffic to your website.

In addition, while choosing keywords, you should put yourselves in customers’ place and think of the words a customer uses to achieve the service and product, and then prepare a list of keywords and do your best to use long tail ones in your site content, so that you can attract more users to your site. In this way, you can get help from Google Keyword Planner and choose your keywords with more awareness and note that do not choose keywords which were used a lot and the ones that have many competitors, because then it gets hard for you to compete.

Once you have selected the right keywords, it is time to use them in the right place to get the best results, for example keywords in the site title, descriptions for each product, Tags, photo tools and etc., can be used to attract high organic traffic to the site .

2. Basic site design:
Another factor that is very important in optimizing a site is the correct and principled design of the site , which allows the user to gain a good user experience while using the site, as a result the users may share this experience in social networks with their friends and thus the organic traffic of the site will increase, also, by designing a basic site map, you can cause the site to be indexed sooner and placed on the search results page more quickly, so that users can use it easily.

3. Internal linking:
As you know, internal links’ task is to link one page of the site to another page of it, so the user can access different parts of the site more easily, so you can use these types of links to optimize your online store site as well as its important pages.

4. Use of social networks:
You certainly know how important social networks are in today's world, one of the most important factors in optimizing the site is the use of social networks through which more users can be turned into a real customer, because of the popularity of social networks and the possibility of accessing more users through it.

5. Choose the title of the site correctly:
The title of the site has a great impact on attracting users to it, for choosing the title of the site, you must choose the one which is related to the products you sell through the site, and try to put your brand name next to keywords which are used in the title, to make your brand well-known after a while.

6. Speed up your site:
Of course, for users who are willing to do online shopping , time is of the essence, so that when they enter a site that sells online, but it takes a long time to load, most of the users leave that site and look for another one with a better loading speed to meet their needs as quickly as possible.

There are different solutions for optimizing the speed of the site , and among all these solutions, we can mention optimizing images, reducing additional plugins, reducing redirected pages and etc., all of which will increase the page loading speed, if you implement them in a principled way.

7. Mobile optimization:
Optimizing such sites for mobile phones is very important and causes more users to be able to use the site, because nowadays, lots of people have access to mobile and often use their mobile phones to do researches to meet their needs, another important point is that Google has provided algorithms that give better rankings to sites that are optimized for mobile use, and if this optimization is not done, the site will be penalized. It is also necessary to pay attention to site design in such a way that the user can easily access all sections and gain a good user experience of using the site.

8. Interact with users:
Everyone may have flaws in their work that we can identify them by interacting with users who have used the services and products, so that it helps you to solve the problems, one of the ways of interacting with users is to put a box on the site, so that users can share their comments with you and others, as a result, users who want to buy the product can use the comments and decide whether this product is useful for them or not. Interacting with users also make them believe that you care about them, and you are trying to provide better products according to the needs of them.

9. Put your important information on the site:
Information such as contact number, physical location for in person shopping, email, social network links and etc., should be placed on the site, so that the user can get help from them if they encounter a problem while ordering, they can share them with you and solve them easily, so that the user does not leave your site, all of which will cause the increase of your site ranking as well as the organic traffic to your website .

10. Increase the security of your site:
The security of all sites is of a great importance, and if you have an online store site , you should pay more attention to the security of your site, because users put their personal information such as their work information, address, contact number and etc., on the site.

If the security of your site is not appropriate, all this information may be stolen and your site customers will be seriously harmed, which will cause other users to no longer visit your site and choose another site which has high security, and the most important factor which is trust will be lost which is hard to get it back.

Last word:
In general, we can conclude that the number of online store sites’ visitors is increasing day by day, and the number of online store sites is increasing day by day as well, as a result, if you want to create a site for selling products online , you should pay attention to correct and principled optimization, which can bring you success and a high ranking on the search results page, in this article, we have mentioned ten ways that you can use to optimize such sites, as a result you should pay attention to user satisfaction which should be your goal, and by optimizing an online store site completely, you can make them satisfied which help you gain the trust and loyalty of users.

Source:https://www.dotnek.com/Blog/Web/online-store-search-engine-optimization

Youtube:https://youtu.be/rwuMwGKHVOE

Following SEO principles is very important and everyone tries their best to be able to be master of SEO principles and get high rankings on the Google search results page.

Different factors affect the SEO of the site, such as constant updating of the site, quality and long form content, appropriate and content-related title, use of social networks and etc., which is one of the things that has a great impact on optimizing a site, the use of keywords is valuable due to the fact that it gains a lot of traffic to the site and these words can be used in the site title, meta descriptions, toolbar tags and etc., to attract more users to the site, it should be noted that in order to find keywords, you must follow the same principles, so that they can have a positive effect on site optimization, in this article, we will discuss the keywords and the method of selecting the appropriate ones.

What is Keyword Research?
To find keywords, you need to think about users and put yourself in their shoes, so you should think about how they might search and the words that they will search to reach your site content, once you have the probable questions that may come to users’ mind, it is time to analyze and find a list of keywords that are highly valued and can drive high traffic to your site .

The keywords you choose to use in the content of the site may be just one word, or it may be composed of several words, the important point is that the longer the keywords can drive more traffic to the site, there are many ways to find valuable keywords that match the content of your site, through which you can choose the best ones, this research can be done manually or through the tools available to find keywords, we are going to mention some of them below.

Steps to find keywords:
1. Improve your information by reading:
Finding valuable keywords is directly related to attracting a lot of visitors, so you need to spend a lot of time and energy to reach your goal, to find out what keywords are best to use, do a thorough study of your content related topics and analyze your content from all aspects, so that you can get a better view of your customers as well as the content related to your topic, as a result you should interact more with users and try to pay attention to the words they use, and as we mentioned before, do your best to think like your customers to find out what terms they used to introduce your site to their friends, so you can get more keywords.

2. Define your purpose in choosing keywords:
In order to be successful, you need to set a goal to manage all your plans according to that and finally reach your main goal, to determine it, you can write them down and specify the set of steps you need to take to achieve that goal, so that with a perfect planning, you will achieve success more easily.

3. Pay attention to the topics related to your content in more detail:
To find the right keywords, consider all the topics that may be related to your content, so that you can get more traffic to your website through valuable keywords related to those topics.

4. Choose keywords that can easily represent the content of your site:
Choosing difficult and complex words may not help you achieve your goal and take you away from it, the point is that users use the simplest words to search, so that you can use simple keywords to rank your site .

5. Get help from the available tools:
Once you've identified your goals, topics, and list of keywords, it's time to use keyword research tools to refine your search terms, and here we will mention a few simple keyword tools.

6. Get ideas from keywords used by your competitors:
Through the keyword search tool, you can find out the keywords that your competitors use and do your best to find the ones that they do not use and can be noticed by the audience, so that you can choose the right ones.

For using these tools, you have to enter your competitor's URL in the search box and see the results of the keywords used by your competitors, as well as the performance analysis of them.

Here are some tools you can use to find valuable keywords:
- Google Keyword Planner:
Google Keyword Planner is one of the tools that can help you in this direction, you can use this tool for free, and it works in the field of the keywords related to your topics, which gives you a lot of useful information which by using this information you can do a complete planning, and you can also use this tool to estimate the number of times a keyword is searched per month and use them to participate in advertising campaigns which helps you in attracting more users to your site.

- Keyword Tool:
Keyword Tool is one of the best tools that can be used to select valuable keywords which many people have been able to achieve their goal through the use of this tool, the important thing about this tool is that it is available to people for free, and they can use it easily without creating an account, so it is practical for a lot of people.

- Keyword Explorer Ahrefs:
This tool is very useful for content creators as well as business owners and helps them to reach the top ten rankings on the search results page .

- SEMrush:
This tool gives you a small number of keywords, which are widely used, so that you can select valuable ones, this tool also analyzes keywords and identifies the traffic associated with each keyword, it also has other features, all of which have attracted many users to use this tool.

- Long Tail Pro:
As mentioned earlier, the use of long tail keywords increases the chance to achieve success, and as a result, a tool that is able to show us these kinds of keywords can become a powerful tool.

- Serpstat:
Using Serpstat is free for a few times, but if you want to use it more, you have to pay for it, through this tool, you can find the difficulty of the words as well as the keywords that are being used the most, and through the information that you get from it, you can have the best choice among the keywords, in order to achieve the desired result.

- Moz Keyword Explorer:
How to work with Moz Keyword Explorer is very simple and can quickly suggest the right keywords for you, this tool is initially provided to users for free and on a trial basis, so that if they want to use it more, they will have to pay a fee and use the whole facilities that this tool provides them.

- Alexa Pro:
Alexa Pro is a tool that provides features which identifies your keyword uغير مجاز مي باشدe problems compared to competitors’ sites, in addition, this tool introduces keywords that attract customers to the site and ultimately increase site traffic, so that you can use those words in your content and increase your site ranking .

- Kwfinder:
Kwfinder is one of the best tools that can drive high organic traffic to the site, which is free to use for ten days, and then if you want to use it more, you have to pay for it.

Last word:
choosing the right keywords, if is done correctly and in accordance with the principles, can create the desired results for the site, in this article, we tried our best to help you in this direction and introduce you the tools that you can get help from them to reach your goal, and their pros and cons which will help you choose the best one, we have also mentioned that in addition to these tools, there are other ones through which you can choose valuable and useful keywords which increase the ranking of your site .

Source:https://www.dotnek.com/Blog/Web/how-to-find-valuable-keyword

Youtube:https://youtu.be/Nt-sMyDW1wo

As you know, there are different techniques in the field of site optimization , in all of which you must pay attention to the fact that you should follow their principles correctly, so that you will achieve the desired result by doing them, backlinks are one of the things that if you know them completely you can get the attention of bots and algorithms in the Google search engine, the important point is that if quality sites link to your site, some signals will be sent to the Google which are the evidence of your site validness, and eventually by repetitive sending of signals, your site will be considered as a trusted one, given the importance of backlinks, it is necessary to be familiar with its definition, types and methods of building the best backlinks for your website .

What is a backlink?
The backlinks of a site are the links that are given to that site from other sites, and also when you link to another site, it means that they received backlinks from you, of course, it should be noted that the best types of backlinks are the ones that are obtained naturally and also have high quality, which will ultimately have a significant impact on the site ranking , in other words, the best backlinks are the ones that are obtained from reputable, high quality and reliable sites, and these types of backlinks can quickly have a huge impact on the website optimization, although it should be noted that receiving such Backlinks are not an easy task, and you need to have quality, up-to-date and long-form content on your site, so that you can persuade other sites to use links to your site in their content.

Types of backlinks:
- Dofollow backlinks:
Dofollow backlinks are backlinks that allow you to follow the link and reach the relevant URL of the link, the best type of backlinks have a lot of profit for the site as well as a significant effect on the SEO of the site to which the link is given.

- Nofollow backlinks:
Nofollow backlinks, as their name implies, are backlinks that do not allow search engines to follow them and won’t affect the SEO of the site which they link to in their site content.

How to build the best backlinks?
1. Make your site a credible source:
Building the best backlinks is so hard and requires a lot of effort, one of the things that you can do in this field is to enrich your content and make a quality one, so that over time, different sites will be attracted to your site and identify it as a reputable one, in order to become a credible source, you need to write all your content carefully and constantly update your site, so that you do not lag behind your competitors, and you can get the best possible result.

2. Use guest post:
In fact, guest post is a content which is produced by an individual, and the generated content is uploaded on the articles or news section of other sites, instead of putting it on their own site, and in order to do that, they ask them to put their site link on the website which they have uploaded the content on, to create quality backlink in this way, there are many sites that provide content on their site through other users and the important point is that they also have a good reputation which is a positive point for users to be able to easily provide valuable backlinks.

3. Find broken links to other content:
Linking is generally so valuable and also has a great impact on SEO , but you should note that not every link has this effect and if you have a large number of broken links on your site, users will gain a negative user experience and your site ranking will decrease over time, now imagine that you can use the effect of broken links on site SEO to optimize your site , you may be wondering how? We will give you the answer, as we said, broken links cause the site to have a lower ranking, as a result, none of the site owners are interested in having a broken link in their content, so you can monitor different sites and if you see a broken link in their content, try to create a content related to its topic, and then let the site owners know that they have a broken link and suggest your content for replacement, the site owners will definitely welcome your content and replace their broken link with your link, so the users will gain a positive user experience after clicking on it, if you want to find broken links on sites, you can use the tools available for doing so, such as Broken Link Checker and other available tools to find existing broken links quickly.

4. Make your content attractive and keep it up to date:
Keeping up with the progress of users is a difficult task and requires a lot of time and energy, so that you can finally get their satisfaction, users may show great interest in a particular topic over a period of time, and all the searches they do are for getting the answers related to that particular topic.

To build the best backlinks , you can generate content that users are looking for, and in this way, cause different sites to link to you and know your site as an attractive one that aims to satisfy users, so your website can eventually become known and receive high quality backlinks.

5. Get help from social networks:
As you know, social networks have a lot of fans today and users spend many hours a day and on social networks such as Facebook , Instagram, LinkedIn and etc., and use their content, you can use these apps to get help from networks and by producing content on Google and social networks at the same time, make your website well known and popular in social networks over time and receive many backlinks, so that you will reach to your desired result as soon as possible.

6. Get help from experts:
Website optimization is hard and in order to be master of it completely, you have to spend a lot of time, as a result you can get help from SEO experts to help you in this way to implement all SEO techniques including making the best backlinks for your site , you can also get help from sites that are specialized in building backlinks and bring your site to the top of the Google search engine results page.

Important point:
Google's search engine is constantly updating itself and offering better algorithms day by day, and Google's goal is to provide users with quality sites on the search results page, one of the algorithms that caused a lot of changes in the ranking of sites is the Penguin algorithm, which aims to identify spam links and check all sites, and if it encounters links that are not related to the existing content, they will penalize the site, due to the existence of such algorithms, site owners must pay more attention to producing the best backlinks in order to be successful.

Last word:
In general, building backlinks is of a great importance, the best backlinks should be made because they have a huge impact on website optimization and the ones with low quality have no impact on optimizing a website , in this article, we tried our best to mention some ways to build the best backlinks, but keep in mind that you should never buy low quality backlinks, because after a while your site will be penalized, so be patient in order to be successful, because if you don’t have enough patience, and try to make everything possible immediately, you will fail, and then you won’t have the chance of being successful in this field, as a result you should try to build quality backlinks in order to get high organic traffic to your website which is one of the ways of making your website more popular and well known.

Source:https://www.dotnek.com/Blog/Web/how-to-build-the-best-backlinks

Google search engine is constantly updating itself and introduces new algorithms on a regular basis to analyze the content of different sites more quickly through these algorithms. Each of these Google algorithms pays attention to specific factors in the sites and ranks the sites based on them, the Google search engine never determines exactly what factors are important for each of the algorithms in Google and you can only make guesses by paying attention to the changes that have been made on the results page.

One of the same Google algorithms that was added to the others, which caused a lot of changes in local search results, is Google Possum, which we will learn more about in this article, but first we need to be familiar with the Google algorithm itself.

What is Google Algorithm?
Google algorithms are computer programs that have mathematical functions and formulas and analyze and classify the contents of sites with the help of Google crawlers, Google's goal is to deliver the most appropriate result to the user and provide a positive experience to the user in using the search engine.

There are different types of algorithms, among which are Mobile friendly, Page layout, BERT , Your Money or Your Life, EAT, RankBrain and Possum, each of these algorithms pays attention to different factors for ranking sites , and ultimately sites that are more user-friendly and provides user with the answer of their questions faster will be at the top of the search results page.

What is Google Possum Algorithm?
Google Possum Algorithm , is an algorithm that was updated in 2016, and it is an update to rank sites in local search, and as we mentioned, it made changes in local search results, one of these changes was that through this algorithm a number of businesses with the same address, were filtered and not shown in local search results, and also led to other changes, all of which resulted in more satisfaction for users who choose the Google search engine to get the answers of their questions.

What local businesses does Google Possum Algorithm affect?
Various businesses were affected by the introduction of this algorithm, which we will mention.

1. Businesses that had the same location:
Before the introduction of the Google Possum Algorithm , businesses with the same address were displayed in a way that prevented duplicate content from being generated, for example, imagine that a large number of ophthalmologists were located in one building, at this time, as a result only a small number of them were displayed on the search results page, and the rest of them were not displayed because Google was receiving signals that they were duplicates.

After the Possum update, similar jobs listed with the same address were being filtered, and for example, and only one or two of them were displayed, this filter can be eliminated and all these results can be shown, but it is not possible for every user because they are not aware of this possibility, so ultimately this algorithm has had a negative impact on many businesses.

2. Businesses outside the city limits:
With the update of this algorithm, it became possible for businesses outside the city to appear in the search results page by searching for those businesses within the city, which helped many such businesses to be seen more.

3. Businesses that are in different places but belong to one person:
If the business is located in several places and also has a different address, contact number and etc., if you search them in Google the business, only one of them will appear.

Tip:
With the introduction of this algorithm, entering the user's physical location to get the right answer on the search results page became more important, and if the user's physical location is entered correctly, it will provide more accurate results while searching on Google and the closest places related to the search term on the Google search results page can be found which causes getting a positive user experience from using Google as a search engine .

How to increase the ranking of your site with this algorithm?
The Possum algorithm only affects local searches, and if the keywords you use have nothing to do with local search, do not worry about this algorithm and focus on improving the quality of your content and follow other SEO principles .

1. As you know, in general, Google's goal is to show the best and most relevant answers to users' questions, and this is why it is constantly updating its algorithms, so you can follow important principles such as proper link building, generate fresh and quality content, use the right keywords and etc, to increase your site's ranking on the search results page , and if you have competitors in local search, you can overtake them through SEO principles and increase your site ranking, so that users will see your site after searching for the phrase.

2. In the above section, we mentioned the businesses that are affected by this algorithm, and you certainly noticed that similar local businesses that have the same location may be filtered by this algorithm and not be shown in search results, we recommend you to change your business category in Google My Business and by making this change you can prevent your site from being filtered in search results, but you should be aware that while making this change, do not choose categories that are irrelevant to your work, as well as categories that are not being searched regularly.

3. Check your basic information on all pages of your site and check if all the information is entered correctly? Is the information related to the field of work? Does this information show the field of work of the site correctly?

You should check all of these factors on all pages.

4. In order to increase the site ranking with the existence of this algorithm, you should pay special attention to the users' comments section and do your best to choose the keywords that partly refers to your business location, so that it can be used correctly, which by following the rules and basics you are able to get a high ranking in local search compared to competitors and be successful.

5. Social networks help a lot to attract many users to your site despite competitors in local search, to do this, you must be active in social networks, such as Facebook, Instagram , LinkedIn and etc., so that your website will be seen by more users, and eventually gain a high ranking in local search and in the search results page.

6. Check your site ranking:

To see your ranking through this algorithm and other algorithms available on Google, you should use the available tools and check your ranking on the search results page, some of which we will mention:

- FATRANK:
This tool is available for free, and you can quickly use it to compare your site ranking with a competitor site.

- Small SEO Tools Rank Checker:
With Small SEO Tools Rank Checker , you can simultaneously search for 10 keywords on a domain and identify its rankings, the interesting thing about this tool is that you do not need to register in it to get help from.

- SiteChecker:
This tool has two versions, one of which is provided to users for free and the other version is paid, which provides more features to users by receiving money.

- Rankerizer:
Rankerizer is one of the best tools to check the ranking of a site , which using this software you can track your site ranking for free, also by using Rankerizer, you can see the downward or upward trend of your site ranking, then you can decide to make changes to your site.

Last word:
Many algorithms are offered regularly by Google, with the introduction of Google Possum Algorithm , many changes were made in local search, which caused local businesses to become very interested in mastering this algorithm, to be aware of the points, to prevent their business from being filtered in local search and not lose their customers, in this article we did our best to mention this algorithm complete, so that you are able to succeed in your business.

Source:https://www.dotnek.com/Blog/Web/google-possum-algorithm

Youtube:https://youtu.be/y3ygX0ZATWg