development

Alt text short for alternative text defines a web page image. It is present in the HTML code and usually does not appear on the page itself. Adding images encourages people to read, and well-chosen images can back up the mesغير مجاز مي باشدes and rank well in image search results . But you still have to remember to give good alt attributes: alt text that reinforces your article's mesغير مجاز مي باشدe with the spiders of the search engine and improves access to your website.

Alt-text is important as it improves accessibility and thematic relevance. It can rank you in Google Images and acts as link text for image links. You must be considering whether you need to add alt text to all images. The answer is no, and this is a common mistake. If the image is for attractive purposes only and does not contain important information, you will not need to add alt text.

Significance of Using Correct Image Alt and Image Title for SEO
Image optimization very important, however, some people may not know how to optimize their image attributes to completely improve SEO , and what exactly are the alternative text and image titles.

Image alt
Image alt text defines the literal character of the image so that search engines as well as screen readers can understand what the image is. Using alt text correctly can improve SEO . The image title tag is used just to provide an image with a title, but it is not important for SEO. The image alt text describes the image to search engines and screen readers. All images must contain alt text. The text should not be particularly long; One or two sentences are enough. The best strategy will make sure that your content will be useful for the users and also for the search engines, so avoid filling your image with keywords.

Here are some tips to write a good alt text.

1- Describe the image as precisely as possible.
2- Use your keywords
3- Avoid keyword stuffing
4- Do not use images as text
5- Don't overlook form buttons

Image title
Image title attribute does not affect keyword ranking because search engines do not follow it, so if you have to choose between optimizing alt text and alt titles , choose alt text. However, image titles are displayed when the mouse hovers over an image in some browsers (such as Firefox and Opera), which improves the user experience by getting an appropriate set of titles. write an image title that complements what you've written for the alt text and name it a day. In this sense, the alt text gives you another possibility to include the target keyword. Since using keywords on a page continues to gain weight as a ranking factor of search engine, it is good to create alt text describing the image and also try to add a targeting keyword.

Here are some tips for a good image title for SEO

1- Pick a suitable file name for the image
2- Reduce file size
3- Use responsive images
4- Consider image structured data
5- Use descriptive captions

Use the correct image alt and image title for SEO and you will be amazed by the results.

Source:https://www.dotnek.com/Blog/Marketing/use-the-correct-image-alt-image-title-for-seo

Hackers use reverse engineering software in order to achieve their goal, which is to find mobile app data they can steal or extract, loopholes and vulnerabilities they can harm or exploit, etc. The primary results come out when a mobile application gets hacked, in the form of destroyed brand reputation, financial loss, regulatory risk and exposure to liability

Following are the most well-known mobile app hacking methods are mentioned below:

1. Authentication Attacks
Static Reverse Engineering
In this method, the hacker tries to gather information about a targeted mobile app through its source code; for this, they don’t necessarily need to run the app.

Hackers try to uncover how the app works; they are looking for app algorithms to replicate or abuse, they are looking to discover embedded credentials and what type of security checks you have placed and how to bypass those security checks.

Credentials phishing
Here the hacker really tries to acquire somebody’s credentials either a user or administrator or developer by showing to be a reliable entity, such as the employer of the user. This is called phishing .

They are seeking to get user sensitive information, for example, passwords/user combinations that can also be used for other sites.

Information Gathering
They try to gain vital and confidential information, such as bank account details, passwords, small addresses, phone numbers, etc. The hackers might use that stolen information to impersonate the real user or victim, and For instance, they send fake or fraudulent emails under the victim's name.

The hackers can use the victim's information for spear phishing. In which they change the victims account legitimate password and replace it with the fake one.

2. Authorization Attacks
Root detection Bypass
There are certain mobile apps that won’t let you run the app on a rooted device, so hackers try to bypass the root detection check. So you need to check on and make sure that you are covering the root detection bypass. Most of the financial apps, business apps, and payment apps will actually do detection, but you need to make sure that you have a system in place to detect that someone is not spoofing that.

App vulnerabilities
This attack tries to identify and then exploits the vulnerabilities in your apps so they can get access to sensitive and valuable information.

3. Information Leakage Attacks
Stealing Information
This attack method to make use of vulnerabilities present on the mobile device such as missing encryption or bad communications. So the hacker seeks to gather information again through your communication methods which could be your microphone or camera. They try to obtain your geolocation, any type of device identifiers so they know where you are and then any type of information can be used against you.

Conclusion:
It is not necessary that hackers are always interested in hacking a mobile application . But, sometimes they hack mobile app just to make way to achieve some other target or goal.

In this article, you will learn the top eight types of network security attacks that are harmful to systems as well as networks.

The following are the top 8 types of network security attacks which cybercriminals use to attack your network:

1. Trojan Horse
The trojan is the most serious type of cyber-attack . It is malicious software or program which appears to be good and useful. It can be installed on a mobile device and computer. Users are encouraged and persuaded to press the link so that the software will be downloaded on a computer. Once the user installs this software, the cybercriminals stole your confidential information or manipulated your database.

2. Malware
Malware attacks are also one of the dangerous cyber attacks. It is specially designed to get unauthorized access to a targeted computer system. The most common malware attack is self-replicating. It not only harms the certain infected system but also infects and contaminates all the other computer systems which are connected to this system. It runs more quickly as compared to other malicious software.

3. Man in The Middle
In a man in the middle attack , the hacker is someone who tries to stand in between your network and the other network device. By being in the middle, the hacker may easily monitor, control, retrieved, and intercept the mesغير مجاز مي باشدes or communication. He usually does this by changing the network device IP address with a phony one, which allows the packets and mesغير مجاز مي باشدes being communicated to be retrieved and intercepted.

4. Packet Sniffer
When a passive receiver is being set up on the wireless transmitter's place, it will store the copies of every packet of transmission. Such packages might contain commercial secrets, private information, critical and sensitive information, etc. It will spread when you get through across a packet receiver. The receiver will act as a sniffer for packets, which sniffs all the packet's information that will transfer to the sector. The most effective prevention against sniffers is Cryptography.

5. Distributed Denial of Service
Distributed Denial of service attacks is also known as Denial of service attacks (DoS). In this cyber-attack, the hackers use thousands of multiple devices through which he sends mesغير مجاز مي باشدes to the user targeted network server. Eventually, when they reached, it overwhelmed the server and became unable to manage the flood of inbound traffic, resulting in a crash of the network server or system or websites.

6. Worm
Malware needs user interaction in order to infect any network or system. For instance, the user may require to plug an infected thumb drive into a machine, visit an infected website, or download or install a malicious email attachment.

But Worm attacks don't require any user support to infect the system. It is basically a self-propagating attack that spreads on its own. A worm attack will exploit the system if the user runs a network program that is vulnerable to malware.

7. Spyware
Spyware is basically a malicious software that cyber criminals install on targeted user devices, which will enable them to see all the online activities of the user. Hackers also use spyware software to log in to a user's system and then obtain confidential or private information such as credit card information and account credentials.

8. Phishing
This is the most well-known and common network attack, and the hacker sends an infected link in the email to the user. When the user presses the infected link, the email releases malware or virus that spread and infect the user device or system.

Source:https://www.dotnek.com/Blog/Security/the-top-8-types-of-networks-security-attacks

Take your business to the next level using these selling strategies.

Trade and commerce a key to advancement and success is highly valued nowadays. Online platforms are also contributing towards this domain. If you are looking to flourish your business through a well known online platform, then our article will help you through key points. This article mainly focuses on some tips and techniques to increase your sales on Amazon also encourages you to boost your performance on Amazon

Following are some key points which will guide you to boost your sales on Amazon:

1- PROVIDING A SUFFICIENT TITLE:
Titles over the products are a key factor in attracting buyers. A general formula is usually followed, which is Brand name + Product name + Features (size, color, texture, uses, advantages) to create a good title. This helps buyers to easily get to know about all the details of the product.

2- OPINIONS AND FEEDBACKS:
A term is used that your business is based on your customer's feedback. Most of the buyers usually make their decisions as per other prescriptions. Though it is hard to get good feedback but to maintain your market, you have to struggle. Amazon feedback software is also available to easily automate this entire process.

3- REPRICING TECHNIQUE:

It is necessary to update the price of your product. Mass repricing helps a lot to easily grab customer's attention, and if you are good at this, you can beat your competitors easily. It is recommended to use an automated repricer for this purpose.,

4- STICKING UP ON KEYWORDS:
Terms being used to search a specific product constantly changes, so updating your self as per the SEO (Search Engine Optimization) techniques will help you a lot. You can stay ahead of the curve by using various available tools like SEMRush , Ahrefs , CamelCamelCamel to speed up the process.

5- SYNCING INVENTORY:
A great tool to be aware of all the available products, especially when selling on multiple platforms, is syncing. This helps to save a lot of time and also contributes to maintain a constant tone on descriptions.

6- ATTRACTIVE IMAGES:

Maintaining a good visual interface with the buyer and product is necessary. You must provide frequently updated photos based on clarity. For this, some recommendations are:

- Shoot in the natural environment using soft lights and soft shadows with sharpness.
- Avoid using flash and adjust your white balance to auto.
- White backgrounds are usually preferred.
- Take pictures exploring multiple views of the product.
- Set your camera using a tripod to avoid shaking

7- SPONSORED ADS AND PRODUCT CAMPAIGNS:
One of the easiest and most effective ways to boost your sales on Amazon is to create sponsored product ads. This is regarded as pay to play technique. This helps to create ads on the most viewed spots on an online platform.

In the end, it is concluded that efforts and patience are a key source to success; also, it is also necessary to develop a good and bad experience. Marketing your business over an online platform requires struggle and time to succeed.

Source:https://www.dotnek.com/Blog/Marketing/how-to-increase-sales-on-amazon

Read on to find out that why it is important to have a responsive web design .

Responsive web design builds a system for only a single site in order to react in response to the size of your user’s device with one content source and one URL

A responsive website has a flexible and fluid layout that adjusts according to the user device screen size.

Especially, responsive design creates away in order to put together a user website that automatically scales its elements and content according to the screen on which it is seen. It keeps the images from getting larger than the user device screen width and prevents the visitors from doing extra work in order to read your content.

The final goal of the responsive design is to prevent unneeded resizing, zooming, scrolling, or panning that comes up with websites that are being optimized for different variety of devices. It is sometimes become very difficult to navigate with these websites, and they might غير مجاز مي باشدts you your potential or valued customers who become offensive and frustrated by trying to find out how to do the thing they want to.

Responsive website design replaces the need to design an especially dedicated mobile site for smartphone uغير مجاز مي باشدe. But now, designing more than one website for various different types of screen sizes, you will be able to create only one site that scales up and down due to match your device on which you are viewing.

IMPORTANCE OF RESPONSIVE WEB DESIGN
Responsive web design is important because it provides you with an optimized browsing experience. With this responsive wen design, all pages and content become flexible over all the devices and screen resolutions. Whether you see on a laptop or a site, it will be easier and unified to navigate despite the fact of different screen sizes. It offers you an optimal browsing experience for all the users over the board. Responsive web design basically means that users will be able to navigate and read the website with minimum scrolling and resizing.

Improves user experience:
Responsive web design also improves user experience, which will explain and translates it into a positive perception of your business and brand. There are more chances that your customer will again come back to you in the future if he or she is able to access your website easily on all the social media platforms . In this era where most of the traffic comes from smartphone devices, it is highly important to consider and accommodate this factor through your site.

Mobile-first indexing
Mobile-first indexing and responsive web design both are important for an SEO ranking factor. The websites that are speedily responsive will generate more conversions and leads, which resulting in improves your SEO ranking and reduce your bounce rate. Responsive web design also makes sharing a lot much easier that will helps you in growing your targeted audience for your business or brand.

Website maintenance and SEO campaigns is also a very smooth process if the website is mobile-friendly. To have a responsive web design means you will have to handle just one site, and it is also a much quicker and least expensive option rather than making a mobile application in addition to your desktop site.

Source:https://www.dotnek.com/Blog/Web/responsive-web-design-and-its-importance

You are releasing your first app , or it may have been a while since your last time. Publishing an app to the App Store isn't just about hitting the Home button, but it's not as complicated as it sounds. Here is how you can publish an iOS app to the Apple app store

App Store Distribution
After the Xamarin .the iOS app is developed, app distribution is the next step of the software development lifecycle. The app is distributed to the users using the iTunes App Store You can make the app available for consumers all around the world by publishing the app on the Apple App Store. For this, you will need to create a custom Distribution Provisioning Profile . This profile allows the app to digitally sign for launch so that it can be installed on an iOS device. Create a profile providing an iOS distribution and distribution certificate. Similar to a development provisioning profile, the profile distribution will include app id and distribution certificate. You can specify the same app and device IDs that you used for the development management profile, but if you don't already have one, you have to create a distribution certificate to identify your organization.

Set up an app in iTunes Connect
iTunes Connect is a set of web tools for managing iOS applications on the App Store. The Xamarin.iOS app will need to be correctly configured in iTunes Connect before it is finally released for sale or as a free app in the App Store.

iTunes Connect can

- Set the name of the app
- Actively provide screenshots or videos of the app on supported iOS devices.
- Provide categories and subcategories to help users find the app in the App Store.
- Provide a clear and brief description of the application, including its features and benefits for the end-user
- Provide any keywords that can help the user find the app.
- Provide the contact and support URLs for your website (required by Apple).
- Define an app classification, which is used to report parental controls on the App Store.
- Set a selling price or specify that the app will run for free.
- In addition, the app must also contain attractive HD artwork available if Apple chooses to feature the app on the App Store.

Publishing Xamarin.iOS apps on the App Store
For publishing an app on the store , the app developer must first send it, along with screenshots, descriptions, icons, and other information, to Apple for review. After the app is approved, Apple makes it available in the App Store, where users can purchase and install it directly from their iOS device. To distribute your app to the beta tester or users through the App Store, you will need a separate provisioning profile and distribution certificate. The description and keywords of your application are essential. Make sure to upgrade it for discovery. For this, support URL can be as simple as a landing page with a contact form and marketing URL can be your app's website and is optional.

Source:https://www.dotnek.com/Blog/Apps/how-to-publish-an-ios-app-to-the-apple-app-st

The main purpose of using SEO is to attract organic traffic and generate traffic that is interested in your product.

Search engine optimization is the process of increasing trafficking and viewers on the websites and webpages through web search engines like Google and Bing. It may also target different searches like video search, image search, news search, and URLs search. SEO not only increases traffic on your websites and webpages but also puts them high in the searches. If your webpage is well optimized, then the search engines will show it on the top in the relevant searches. SEO makes it easy for you to compete with other top ranking websites and webpages . It puts your search content on the top in search engine pages (SERPs).

On-Page SEO

On-page SEO is the process of optimizing webpage to improve websites in order to gain more Organic trafficking and high rank in relevant searches. It refers to the videos, blogs, images, headlines, and other content along with the HTML code sources which can be optimized to gain more viewers and a high rank in relevant searches. Provide your webpages a better look by making a relevant Headline and optimize it according to your web content. Give it the best layout so that your viewers can get inspired and impressed to come again on your webpage. It will provide you pure and organic traffic. It depends on the following factors:

- Expertise, Authoritativeness, and Trustworthiness (E.A.T)
- Title Tag
- Meta description
- Header Tags
- Headline
- Content audit
- SEO writing
- Keyword Cannibalization
- Image optimization
- User Engagement

Off-page SEO

Off-page SEO refers to the links and external signals of the website which can be optimized to increase organic traffic and viewers. These are the off-site actions that are taken to rank your website High on relevant search engine pages. Off-page SEO is extremely important for your websites and other search content like video search. If your off-page and on-page SEO is well optimized and collaborating with each other then your website will be ranked high on search engine pages ( SERPs ). Optimize your links and the content to have more viewers. Share your website content on other platforms like Facebook, Twitter , Instagram , and other social platforms to increase your viewers and website trafficking. Enhance your external links by adding them to blogs and articles. Off-page SEO depends on the following factors:

- Internal Links
- External Links
- Anchor Text
- Backlinks
- Social Media
- Links equity
- Content sharing

SEO is the key to success for your website, webpages, and other search content like videos, images, URLs, and blogs as it plays a vital role in bringing traffic to your website and increasing its popularity. SEO not only provides you organic trafficking and organic viewers. But also increases your website revenue . Both On-Page SEO and Off-Page SEO are important to generate traffic on a website. However, SEO experts suggest getting a grip on On-Page SEO first then moving towards Off-page SEO.

Source:https://www.dotnek.com/Blog/Marketing/on-page-seo-vs-off-page-seo

DNS spoofing can be used by attackers to capture internet traffic with the intention of illegal activities.

DNS is generally described as an Internet phone book because it translates domain names into IP addresses. DNS refers to the domain name system that provides information on domain names. DNS is based on a hierarchical structure, with a domain at the top called the root domain and with top-level domains below that divide the DNS into different parts. The DNS itself was not secure at all. Over time, this has led malevolent actors to benefit from this problem and develop sophisticated techniques of attack taking advantage of DNS, like DNS spoofing.

DNS Spoofing Attack
DNS spoofing is the resultant threat that emulates a server's legitimate destinations for forwarding domain traffic. Unsolicited victims end up on malicious websites. DNS spoofing is a type of cyberattack in which false data is introduced in the resolver cache of DNS, causing the nameserver to return an invalid IP address. The attacker's ultimate goal is usually the same regardless of which method he uses. The most common way to do DNS spoofing is to use cache poisoning.

This type of attack uses the vulnerabilities in the domain name servers and then redirects traffic to illegal websites. Once there, users are required to log into their account, which gives the committer the ability to steal access credentials and other types of confidential information. the malicious website is often used to install viruses or worms on the user’s system, giving long-term access to the committer.

Methods of DNS Spoofing Attack
DNS spoofing is a generic term and can be done using various methods, such as DNS cache poisoning. It comprises of a DNS server executing a man-in-the-middle attack . There are three different methods of a DNS spoofing attack . Among the different methods of DNS spoofing attacks, here are three of the most common:

1- Man-in-the-middle duping
2- DNS server hijack
3- DNS cache poisoning via spam

How DNS Spoofing Can be Avoided?
After knowing about the DNS spoofing attack and how it takes place, you must be thinking is this attack can be avoided and if yes how to avoid it. You don’t have to do much for the prevention of DNS spoofing. Instead, it falls more into the hands of the actual DNS provider who handles DNS website searches and the website owner. Therefore, website owners and DNS providers should consider some precautions to avoid DNS spoofing. Here are some of the best tips to consider to prevent DNS spoofing.

-Implement DNS spoofing detection mechanisms
- Use encrypted data transfer protocols
- Use DNSSEC
DNS spoofing can cause a lot of problems for visitors and website owners. The primary reason an attacker conducts a DNS spoofing attack is for personal gain or for the spread of malware . Therefore, as a website owner, it is important to choose a trusted DNS hosting provider that uses modern security mechanisms.

Source:https://www.dotnek.com/Blog/Security/dns-spoofing-attack-and-how-it-works

In addition to being completely platform-independent, these services improve user engagement and improve rigidity.

Google Play Game Services is a critical element of building a gaming platform for the games of the next generation. These services will help you to make your games more social, through achievements, multiplayer, leaderboards, as well as more powerful, by storing the saved games in the cloud. By using Google's strengths in cloud services, you can concentrate on creating amazing gaming experiences for the users.

Significance of Google Play Game Services
Google Play Game Services have four main features, namely achievements , leaderboards , real-time multiplayer, and cloud saves. Cloud saves, leaderboards and achievements will be available to Google Play users on three platforms. With Google Play Game Services, you can integrate:

1- Achievements that enhance engagement and improve different play styles.
2- Social and public leaderboards that use Google+ circles to easily track high scores among friends and around the world.
3- The cloud saves provide an improved and simple storage API for storing saved games and settings. Players will never have to play level 1 again.
4- Real-time multiplayer facilitates the easy addition of competitive or cooperative games to Android devices.
5- Integration with social features and Google Plus sign in

Here are the important features of Google Play Game Services for game developers to save their users game data on their own cloud or show the leaderboard of gamers scores.

Achievements
Achievements are a wonderful way to increase user interaction in your game. Achievements can be implemented in the game to inspire players to try out features they usually don't use or to approach your game with completely different gameplay. Achievements can also be an enjoyable way for the players to take part in a fun competition.

Here are the essential elements that are related to achievements

- ID
- Name
- Describe
- Icon
- List Order

Leaderboards
Leaderboards can be an enjoyable way to stimulate competition between your players for casual players as well as for your hardcore fans. Casual players are the ones that are interested only in comparing their progress with their friends and hardcore fans are the ones who are competing for top rank in the public leaderboard. When creating a leaderboard, Google Play Game Services will handle most of the aspects of that leaderboard for you. The games can contain multiple leaderboards, up to a maximum of 70. A multiplayer game may offer a different leaderboard for every level.

To create and manage leaderboards, you'll want to learn more about these leaderboard features. Here are the essential elements of each leaderboard

- ID
- Name
- Icon
- Limits
- List Order

Saved games
The Saved Games service offers you a suitable way to track the progress of your players on the Google's servers. The game can save saved game data to allow returning players to follow the game to the last saved point from any device. The Saved Games service allows you to sync game data from players across multiple devices. This service can also be used to ensure that the players can continue the left off game even on a different device.

With Google Play Game Services, you can enjoy REST-based API with built-in iOS and Android libraries, support for leaderboards and achievements on all platforms, and cross-platform cloud storage.

Source:https://www.dotnek.com/Blog/Games/google-play-game-services-and-its-advantages

Provide more traffic and better attraction to your websites by using the following simple tips and tricks. This guide will help you understand the essential components to design your website . Also, it will help you to alter your keywords for a proper similarity index. Sounds confusing? Well let’s get started

Before I start discussing gaining more traffic on websites , let us ponder over a basic concept, which is quite necessary for websites.

WHAT IS SEO?
SEO stands for Search Engine Optimization. This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings , a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, in a simple way, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product.

HOW TO INCREASE TRAFFIC ON WEBSITES
There are quite possible ways to drive sufficient users to your web page. But there is a huge difference in qualitative and quantitative traffic. Here are some essential points to consider if you want your website to flourish

BUSINESS LISTING
One of the most effective ways to increase web traffic is by using Google my business listing. Through this, your website gets 7x more visits. The start-up is simple, free, and quite effective. With Google ( a platform for self-development) a free Google, my business listing can be developed , which links with your website ranking . Providing the most relevant information and content to your users facilitates a direct contact approach for the business.

ON-PAGE SEO
Through this tactical approach, one can move faster to build a quality website. According to a study, 70% of efforts are made for on-site designing and rest for off-page linking . Just remember to

1- Provide quality content.
2- Better visual interface.
3- Meta descriptions in perfection to keywords related to the search.

BUILD BACKLINKS
A backlink is a URL or a specified link through which you can easily surf from one web to another. These are also known as “inbound links” or “Insight links,” which play a vital role in Search Engine Optimization (SEO).

A totally new website there are no links that are associated with your website. After a couple of months, there will be many links targeting your website. Some of them might be beneficial, and others can also cause harm and trouble. Therefore, certain techniques and tools are developed o analyse your data and check backlinks for quality/safety assurance.

USING CLOUD STORAGE NOTIFICATIONS
Once your customer is satisfied with the provided opportunities, you can drive their interest with many pop-up suggestions and notifications using cloud storage platforms. Firebase allows it, users, to send linking web advertisement and in-app purchases to users. With this technique, people can approach your website easily.

Source:https://www.dotnek.com/Blog/Marketing/increase-app-ranking-by-driving-traffic-from