development

Google has many algorithms that continuously analyze the website and rank it in search engines. One of the factors that these algorithms and bots consider for ranking a website is the content and the up-to-dateness of the website content. We are going to explain this topic in this regard.

A website must be constantly updated in terms of both appearance and performance in order not to lag behind competing sites.

In general, given that these days most of the people meet lots of their needs online and spend most of their time on the Internet, updates that are done regularly, causes the business to grow and reach its highest level, on the other hand, not updating causes the website to move to a lower rank.

As we mentioned, Google has many algorithms that analyze the website and rank it. Google is constantly updating its algorithms and constantly changing the factors that they examine, and these bots are becoming more and closer to the human intelligence.

Considering all the cases mentioned, updating the content of the website is of a great importance, and we will discuss the reason of this importance in the following.

Importance of updating content:
1- Be up-to-date to get more attention from search engine algorithms:
Google's search engine algorithms are computer programs that have mathematical functions and formulas that analyze and categorize the contents of websites with the help of search engine crawlers. The goal of search engines is to provide the most appropriate result to the user. When a website is updating frequently, and the more you update your website with new articles, downloads and web pages, the more often you can attract a search engine attention. The more search engines pay attention to your website and constantly analyze the content of your site, the higher your website will rank and ultimately the higher website traffic you will get.

2- Be up-to-date to attract more users:
Users are constantly looking for their answers and meeting their needs online. Imagine that a user clicks on the title of your website after searching for a topic, and after entering your website, is faced with an old content. What do you think is going to happen? Obviously, he/she will leave your website as quickly as possible, and search again to meet his/her needs and mentions your site as a worthless and useless one and this user experience is also created over time for other users and will reduce the traffic of your website and decrease the website ranking in the search engine results page .

If you constantly update the content, the user will stay on the website for a long time after entering it and will achieve a good user experience. In fact, constant updating of the website content will make the user realize that you care about your website, and you will never fall behind the changes that take place in the industry.

3- Be up-to-date and use more and up-to-date keywords:
When the content of the website is constantly updated, the keywords of it are also updated and as you know, the keywords play a major role in the optimization of the website, they increase the website ranking and help you to gain high website traffic.

It should be noted that Google is looking for a website that contains relevant, useful and quality keywords, not a website with poor quality content and full of inappropriate keywords, which only wants to attract the attention of Google algorithms to get a page rank in the search engine results page.

4- Be up to date to become a reputable site:
The more quality, informative and valuable content you publish, the more value you will have, and you will have more chance of being considered as a reputable website. After publishing content with informative content, the most important factor in gaining as much value as possible is that every time you update your website with a new news item related to the website, another page is created and indexed by Google, all of which increase your website value among competitors.

5- Be up-to-date to maintain your website ranking and be on the first page of search results:
There is a famous phrase which is: if you want to bury a corpse, bury it on the second page of search engine results. This phrase indicates that more than 90% of users, only check the first page of the search results, and they don’t visit the other pages. If the content of the website is old and users do not get a good user experience from it, will leave it right after entering the site, as a result, the bounce rate will increase, followed by a decrease in the website ranking, and finally you will be redirected to the second page of the search engine results. On the contrary, if the website is constantly updated, it will cause high traffic for the website , because an updated content is one of the signals for Google ranking.

6- Be up-to-date to get new users:
To be up to date, it is enough to add some quality images and suitable content to the website and attract more users’ attention to your website, that makes you satisfied, and you can finally get more website traffic , all of which will ultimately attract and retain new users which can bring you more success.

7- Be up-to-date to be safe from downgrading due to the constant updating of Google algorithms:
As we mentioned, Google has many algorithms that are constantly updating, for example the RankBrain algorithm , which optimizes search results based on user behavior. The two factors Dwell Time and Click Through Rate are important for this algorithm. Google's artificial intelligence algorithm believes that if a user spends a lot of time on a page, he/she is most likely to reach his/her goal with the help of that page’s content, as a result, the website contains valuable content.

Therefore, this page can get a better ranking in Google results. Google increases the ranking of pages with these features, in the Google search engine results page. In fact, when you are constantly updating website content, it will be more quality and relevant, and ultimately will satisfy the user more than before and will create a better user experience. Of course, apart from the quality, due to the continuous updating of the content, you always provide new content to the users, and this also make them satisfied, and they may even share your website content with their friends in social media and networks, so you can get more website traffic over time.

8- Be up-to-date to get more click-through rates:
By looking at the websites that have high rankings in the search engine results page, you will see that all of these websites have been written or updated in the last year or more recently. The fact is that all topics, including SEO and related ones, will change quickly, and the new information will make the Google search engine more sensitive and will pay more attention to the time of updating and the number of times the website is updated.

The important point is that all the content and technologies that existed in the previous year or even a few months ago, change frequently and may be completely different from the information that has been obtained, so you should be up-to-date, so that users will be more attracted to your website after reading the title and meta description of the website, as a result, they click on it and the click-through rates will increase.

9- Be up-to-date to find errors in the content of the website by constantly updating it:
The quality of the website content is very important and the existence of grammatical and spelling mistakes causes the users’ trust to be broken over time and make them refer to other websites, while by constantly updating the website content and reviewing it, you can get all the negative points founded on the website including grammatical and spelling errors and etc., and fix all these problems, so that the website can eventually gain the trust of users which increases traffic to your website .

Last word:
It is so important to update the content of a website , some of which we mentioned in this article. Generally, all websites are competing with each other, and in the end, a website will be the winner and will get a high ranking, which contains quality content, and keep this content up-to-date.

Source:https://www.dotnek.com/Blog/Web/the-importance-of-updating-content

User experience is a dynamic concept which is constantly changing over time due to the change of uغير مجاز مي باشدe conditions and the expansion of application field. Also, the user experience in using a service is different for each person, each user may gain dissimilar experience according to his/her Different conditions and non-identical goals in using a service.

What is User Experience?
UX stands for User Experience, which means the experience of a user in using a service. It is actually something that sticks in users' mind after using a product or a service, Frederick Winslow Taylor was the first person who did research in the user experience field. Simply put, after using any service you will definitely gain an experience, if you gain the good one, you may be enthusiastic to share that with your friends. For example, imagine a new application that you have installed on your mobile phone, and you enjoy using it, while meeting your friends you keep complimenting the application, so they would also be interested in using it. Jesse James Garrett, states the user experience as evaluating product sufficiency from people's point of view, in one of his books named “The Elements of User Experience”.

Honeycomb:
To realize the way to keep the balance between the project goals and three factors including: context, the needs and behavior of the user and content, three circle diagrams were used, which includes all these needed factors. After a while, Peter Morville introduced the User Experience Honeycomb in order to give the opportunity of taking the most advantage of services, to the users. Mutation from three circles diagram to seven hexagons (Honeycomb) was a huge success. Peter believes that in order to achieve a valuable and meaningful user experience, the content must include seven characteristics. To make honeycomb subject clear and not to leave any questions about each of its components, all of them are mentioned below.

Effective factors of User Experience Honeycomb:
Useful:
Content must be useful to meet the needs of the user. In other words, they should try to make users satisfied as much as possible by using specialized knowledge as well as innovation in each section.

Usable:
The ease of the service uغير مجاز مي باشدe is still a necessity, even these days, all the aspects of a web design cannot establish a complete interaction between humans and computers. Briefly, usability is necessary but not enough.

Desirable:
Images and other visual elements should make the user enthusiastic, especially they should be able to evoke a positive feeling in the user.

Findable:
A web designer should design a website which is accessible and searchable.

Accessible:
Websites should have facilities that give a disabled person the opportunity of using them, like streets, shopping centers and etc., that have special facilities for disabled people.

Credible:
The site should be designed in a credible way that can be trusted by the user.

Valuable:
The website should be valuable to the site sponsors and improves user service satisfaction.

For all reasons mentioned above, honeycomb provides a great user experience.

What does a UX designer actually do?
A user experiences designer has to go through a long process to achieve success. He/She is directly participated in the production process of a useful and applicable product for users. The task that user experience designers do is totally different and may vary from a project to another, but despite the variety in workload and type of user experience designer activity, there are general functions that can be expected from a UX designer regardless of the project which he/she is working on.

1. user and market research:
A user experience designer must research the product in order to be able to realize the general standards and the features that the product must contain, in order to make the users satisfied. He/She must definitely do researches that the most important topics that should be considered are, the reason why they are using this product or service, the needs and goals that users intend to achieve by using it and etc. You may be wondering how a user experience designer can receive this information, the answer is, by studying the interaction between user and released product or service and their feedback, interviewing users, Competitive analysis and Focus Groups can help us to access this information, at the end, all the information obtained is examined and converted to quantitative and qualitative information.

2. Persona design:
Personas include archetypical characters which reflect the group of users that you have designed for, creating this kind of characters is based on the patterns you identify from real users. Personas help you to realize user's needs.

3. Creating a scenario:
In creating a scenario, all the steps that the user is likely to take while dealing with a product are considered.

4. Information architecture:
Information architecture is a structural production for a website or product that allows users to realize where they are and the information they want in regard to their current location.

5. Wireframes design:
Wireframes are used to display every important component of the final product, they are important guides to the way of professional development . One of the important points that a user experience designer should take into consideration at this stage is to use simple variables to display components, for example cross rectangles can be used to display images.

6. Prototyping:
Prototypes are in between the wireframe design and the final execution of the product. The first feature of a prototype is that by using it you are going to be able to find out how to react to a product, and it is better to use clickable prototypes, the second feature is that they can be fully used in user testing. Prototypes allow the user to take advantage of the product and give us an overview of the user interaction with the product. The important point is that the prototype is not 100% similar to the final product, but they are the same in terms of the final goal.

7. Product testing:
If a user experience designer wants to know that what the user is experiencing while using a service, he or she needs to test the product. Personal user tests are the ones which a website designer uses as a way to test a product so that he can notice the user experience by observing the user's reaction and analyzing and examining his/her reactions while using the service, and if you were not satisfied with the answer, you can make changes in the website design .

Finally, it should be noted that the set of activities that should be done by a user experience designer has no ending, after launching a product or a service they should always be up to date and learn the tools of updating regularly, as a result, they will own a high quality website and the experience that user gets from using the website will be the best. The other point is that in huge companies there is a specialized or professional person for each part of the activities of a user experience designer and the task is done as a team work, for instance, one of them is Information architecture and the other one is the researcher and etc., a user experience designer can choose working in companies.

When is a great user experience created?
To create a positive user experience, a positive user relationship must be established first, when the user establishes a good relationship with the service, he/she will eventually gain a good experience, we must take a point into consideration that if a user fixes at least one of his/her needs and a high quality service can establish a good relationship with the product, and this is an important point that is considered by product designers.

Last word:
In the end, the user experience is an impact that is created while using a service, all the efforts of service providers is to create a positive impact on the user and motivate him/her as much as possible to reuse the service and introduce it to others. If you want to be a user experience designer you have to take all the points we mentioned above into consideration to create a great user experience, so you can be successful as soon as possible because if there is a user satisfaction, you are on the way to success.

Source:https://www.dotnek.com/Blog/Web/what-is-user-experience

Yotube:https://youtu.be/ZO0q1UjtEYI

A keyword is a word or combination of words that simplifies the search process and summarizes the entire content into one keyword. The search and SEO process is based on the keyword. Keywords are a summary of the titles that define our content. From an SEO perspective, keywords are words that enter the search engine into search engines and eventually link to the content they want.

A keyword is a word or combination of words that simplifies the search process and summarizes the entire content into one keyword. The search and SEO process is keyword based. Keywords are summaries of the titles that define our content. From an SEO perspective, keywords are the words that search engines enter into search engines and ultimately link to the content they want. To have a strong SEO and high traffic and traffic, we must focus on how to select and optimize keywords, so that by choosing the right keyword, we can increase traffic and have a strong SEO . Read on to find out how to choose the right keyword and its impact on your site's SEO .

What is a keyword and what should it have?
Keyword is actually the totality of the topic about which the article or content is written, the keyword is the summary of all the content in one word. If we want to summarize the whole text and content in one word that is easier to search and more understandable, it is the key word. The keyword draws an overview of the content in the user's mind. In other words, a keyword is a word that Google recognizes and searches for your content, and you use the keyword to help search engines search content. So to increase the ranking , you must be careful in choosing the key.

In general, it can be said that the keyword is one of the important words of the content that should have two characteristics:

1- Be related to the topic of activity and discussion

2- Has been searched by users in abundance and more

In fact, when people are looking for a content, they search for a small and concise word and of course full of content to reach all the content they want, this small and concise word is a keyword that has a great impact on increasing the ranking and ranking of the site .

People as site owners or article writers should consider a bit as a keyword , which will make the search easier and also help increase the SEO ranking. When choosing a keyword, you should be very careful to choose the best keyword related to the topic, because this will help a lot in increasing your chances of users accessing your content.

Choosing the right and relevant keyword is important because it connects users to the requested and relevant pages. If we choose the keyword by observing the principles and paying attention to the users' tastes, it will have positive effects on the SEO of the site, because the keyword is the heart of SEO. If we are not careful in choosing the keyword, we may get the opposite answer and result, which will cause our failure, not success!

Keyword selection should be done before you start writing articles, because one of the most important parts of content production and posting on the site is choosing the right keyword. To do this, you need to know the tastes of your users and understand in what areas and how your users do searches. If you do not know the tastes and desires of users, you will have trouble choosing a topic and keyword, which will cause your content to not be seen by users or less seen. Or you can put yourself in the place of users to see what 

Google TRENDS:
This tool can help you identify popular keywords and also tells you how popular your keywords are. You can use this tool to increase the popularity of keywords

Be aware and make better decisions. Most of the time when you are stuck between several options to choose from, you can use this tool to help you make the right choice.

Google ADS:
With this tool you can better understand and understand exactly what users want. For a very low غير مجاز مي باشدt in a limited time, for example 20 days, you can use user feedback to make choices and decisions.

Google Keyword Planner:
brings you a list of similar and related keywords and you can choose the relevant and desired keyword from them.

Google Suggestion:
Google's suggested service that shows you the keywords that have the most search statistics by users.

Plan for keywords:
Once you have selected the keywords related to your topic, you need to come up with a strong strategy so that you can work on the SEO of the words and increase the traffic and better ranking of the site .

Check competitors' keywords:
After listing the different types of keywords, you should also be aware of the keywords used by your competitors. So consider the keywords that your competitors have used and succeeded in and work on them more.

LONG TAIL CONCEPT:
Search engines may display a few keyword phrases that a user searches for in a slang and general way, and display several different keyword-related options for the user to choose from. To avoid this, it is best to use long, multi-phrase keywords that provide adequate explanation and a detailed search.

Use keywords on the page:
For better ranking and for users to have better search results, after selecting the right keywords, we should use them in the text in the right places and with the right number. The use of keywords in the text has some rules that, if followed, will make bots and search engines recognize content and search easily.

Keywords should be present in the title and body of the text to have an impact on the search.

Of course, using relevant keywords does not mean using deceptive words to attract the user. Because users will leave the site after entering the site and viewing unrelated content.

Keywords can also be used in URLs, H1 tags, paragraph 1, captions, etc.

What points should be considered in writing the word code?
• Choose a keyword that is exactly relevant to the topic of your activity and discussion

• Do not use public keywords that cover miscellaneous content and mislead the user of the main and relevant topic

• Do not use highly specialized words that most ordinary and non-expert users will understand

• Do not use short one-word keywords that are not searched by people

• Do not use very long phrases that are not searched by people

• Using provocative words such as: best-best ...

• Investigate keywords and competitors' sites and create a competitive advantage over them

Source:https://www.dotnek.com/Blog/Web/what-is-keyword-research

In order to increase SEO , increase traffic, attract the audience and the user, and of course maintain it, important measures must be taken that are liked by the user and thus attract the user. Infographic design is one of the effective measures in attracting and retaining the user because its purpose is to facilitate and facilitate the understanding of the subject in a short time for the user.

What is an infographic?
An infographic is a combination of the words "info" and "graphics" and is called an image that includes information and combined data of images, tables, charts, charts and other graphic icons to provide long and very complex information in a simple and clear way. Infographics in places such as information, placing long content in the minimum space, practical tips, surveys, maps and video and sketching routines, summarizing several types of information in one image, training, increasing the speed of content transfer, facilitating the understanding of the purpose of information and has a very effective application .

Infographics are new techniques for displaying important information visually and visually. Infographics can display long information and large texts in a concise and useful way for users. Using infographics to convey content, instead of magazines and long texts, is a great help and a great impact on search engine optimization , because the impact of content on the site is greater and better than long texts.

Infographics are used to create great links as well as convey content on social media. Infographics use information data and images and graphics to convey information efficiently to the user.

Infographics already exist, but recently they have become very popular and have gained a lot of popularity on social media such as Facebook, Pinterest , etc. From the old examples of infographics, we can mention road maps. Infographics are popular and interesting among people because they are more attractive than long and dull texts and articles, and convey information visually to users.

The natural aspect of the human brain is such that the speed of processing visual information is much faster than textual information and data, which is why infographics have gained so much influence and popularity among people and social media.

Infographics are effective in content marketing because:
- About 90% of users find graphic content generated for marketing effective.
- The use of graphic content increases the percentage of future marketing success.
- Graphic content marketing is 60% less than traditional marketing.
- Statistics show that 8 out of 10 users and customers are affected by infographics, and infographics have enabled users to communicate well with information and data, which will eventually lead to users' purchases.

Types of infographics:
Static infographics:
- Infographics that are optimized for display on the screens of computers or spreadsheets and smartphones. These infographics focus more on images and visual information than long textual information. These infographics are mostly used for the following:
- Extract informative, clear and unambiguous content
- Transmitting and presenting information on social media and website posts
- To introduce products and other types of services

Animated infographic:
- These types of infographics are used for storytelling or attractive display of information and data.
- User experience control
- Explain systems and some processes

Interactive infographics:
These types of infographics are used to produce graphic content to optimize huge amounts of information and data. The most commonly used interactive infographics:

- Engage the user for more interaction
- Visualize huge volumes of information
- Focus on specific information
- Preparing infographics is a very easy and practical process that you should pay attention to some necessary points in preparing it. The infographic should have a very engaging and user-friendly profile in order to attract users, and convince them to connect with the site.

Important points in preparing infographics:
Font
To write text notes, try to use slang and readable fonts, so that it is both easy to read and does not bother users.

Space
Use appropriate spacing in writing and arranging images and elements to prevent data integration and greater readability. Of course, you should note that the distance is not enough to cause a definite connection between the infographic elements.

Sort
The layout in the infographic is one of the most important points that you must pay attention to, do not go to extremes in the arrangement of the elements and put the related elements close together so that you can better show the importance of the transfer subject.

Minimum text
Since infographics are content that is used instead of long texts, in designing infographics we should be careful to use minimal text and not descriptive texts. Texts that can be used in infographics are highlights and keywords that are used to emphasize and show thematic importance.

You can also use charts and tables to prevent the insertion of texts.

Shapes
Keep the symbols simple and do not use unnatural and non-standard shapes that will confuse the user.

Colors
Using one or more colors on the site is out of standard and principles, to maintain balance in the use of colors to make the infographic attractive, you can use 5 color combinations. In using a single color, different and important parts cannot be distinguished from each other, nor in using multiple colors, the main content cannot be displayed to the user.

simple design
Avoid complicated and obscure designs in graphic design , because these plans reduce the attention and focus of users from the main and important issues.

The benefits of infographics in SEO?
1- Infographics can provide very complex information and data in a more understandable and attractive way for users, which makes users more inclined to content that has graphic designs.
2- Graphic designs, such as infographics, are very popular on social media such as Pinterest and Facebook , and websites, and have also become popular with many users.
3- Many people and information providers prefer to transfer their data in quick and easy ways, and using infographics to convey their content is a quick and easy way.
4- The use of infographics in online marketing increases inbound links which in turn increases traffic and ranking . In fact, infographics are an essential tool for marketing online and telecommuting jobs and professions. The reason why infographics are so popular is that most audiences today prefer to use graphic visual content instead of textual and long content for information, this is an advantage for virtual marketers who can design attractive and rich infographics for users and Attract a large and enthusiastic audience.
5- Infographics help develop your brand. To advertise and introduce yourself to users, inserting your logo in infographics is one of the effective methods for advertising, which is also an advantage for your own advertising. Since infographics are a combination of visual and textual information and data, it can effectively describe your brand and make users eager to visit your site.
6- Using infographics can create new job opportunities and marketing elsewhere for virtual marketers.
7- Infographics increase traffic and site users . If your design infographic attracts users, users will share your infographic on other social networks, which will increase your traffic.
8- Providing and transmitting information through infographics for users, in the first seconds, establishes communication between you and the user and transmits important and necessary information.
9- Infographics are eye-catching and have a special influence on attracting users, because many users prefer visual and abstract content to long and tedious textual content. Browsing and reviewing infographics is very easy due to the summary of the content and people can easily receive the infographic transfer content in a few seconds and in a short time.

Why is infographics important for SEO?
- Using infographics will increase site traffic
- Introduces and brings you closer to your users and audience
- Makes it easily accessible to users
- Increases your audience and users and thus increases traffic
- It can be effective for your advertising
- Are effective methods in creating and increasing inbound links
- They have a positive effect on site ranking

How to prepare an infographic?
Preparing an infographic is summarized in four steps, and in order to create an effective and attractive infographic, you must go through these 4 steps carefully:

1. Choosing the right topic:
The purpose of preparing an infographic is to increase traffic and increase the speed of content transfer, but before preparing it, you should choose your topic, identify your audience and know who your audience is and in what tone you should produce content for them. Check their needs, and find and examine their content tastes. Once you've identified your target audience, choose a topic that your audience is most interested in and needs.

２. Research and data collection:
To design an effective and excellent infographic , you must have pure basic information and data. In collecting information, be careful not to use duplicate information that has been used before. Instead, use credible sources to design infographics by studying and acquiring new information.

After gathering useful and complete information, you should try to make the information and long texts as short as possible and write briefly and the most complex issues and data in a simple way.

3. Infographic preparation (visualization of data and information):
For graphic design infographic, you can leave it to a company specializing in graphic design or design it yourself with the knowledge of graphic design techniques.

4. Share it:
After designing the infographic, you should make it available to your audience, you can make the infographics available to your audience by distributing and sharing it on your blog and websites, or you can share them on social media. This will increase the traffic to your site and will have a huge impact on its ranking.

Source:https://www.dotnek.com/Blog/Web/what-is-an-infographic-in-seo

In order to increase SEO , increase traffic, attract the audience and the user, and of course maintain it, important measures must be taken that are liked by the user and thus attract the user. Infographic design is one of the effective measures in attracting and retaining the user because its purpose is to facilitate and facilitate the understanding of the subject in a short time for the user.

What is an infographic?
An infographic is a combination of the words "info" and "graphics" and is called an image that includes information and combined data of images, tables, charts, charts and other graphic icons to provide long and very complex information in a simple and clear way. Infographics in places such as information, placing long content in the minimum space, practical tips, surveys, maps and video and sketching routines, summarizing several types of information in one image, training, increasing the speed of content transfer, facilitating the understanding of the purpose of information and has a very effective application .

Infographics are new techniques for displaying important information visually and visually. Infographics can display long information and large texts in a concise and useful way for users. Using infographics to convey content, instead of magazines and long texts, is a great help and a great impact on search engine optimization , because the impact of content on the site is greater and better than long texts.

Infographics are used to create great links as well as convey content on social media. Infographics use information data and images and graphics to convey information efficiently to the user.

Infographics already exist, but recently they have become very popular and have gained a lot of popularity on social media such as Facebook, Pinterest , etc. From the old examples of infographics, we can mention road maps. Infographics are popular and interesting among people because they are more attractive than long and dull texts and articles, and convey information visually to users.

The natural aspect of the human brain is such that the speed of processing visual information is much faster than textual information and data, which is why infographics have gained so much influence and popularity among people and social media.

Infographics are effective in content marketing because:
- About 90% of users find graphic content generated for marketing effective.
- The use of graphic content increases the percentage of future marketing success.
- Graphic content marketing is 60% less than traditional marketing.
- Statistics show that 8 out of 10 users and customers are affected by infographics, and infographics have enabled users to communicate well with information and data, which will eventually lead to users' purchases.

Types of infographics:
Static infographics:
- Infographics that are optimized for display on the screens of computers or spreadsheets and smartphones. These infographics focus more on images and visual information than long textual information. These infographics are mostly used for the following:
- Extract informative, clear and unambiguous content
- Transmitting and presenting information on social media and website posts
- To introduce products and other types of services

Animated infographic:
- These types of infographics are used for storytelling or attractive display of information and data.
- User experience control
- Explain systems and some processes

Interactive infographics:
These types of infographics are used to produce graphic content to optimize huge amounts of information and data. The most commonly used interactive infographics:

- Engage the user for more interaction
- Visualize huge volumes of information
- Focus on specific information
- Preparing infographics is a very easy and practical process that you should pay attention to some necessary points in preparing it. The infographic should have a very engaging and user-friendly profile in order to attract users, and convince them to connect with the site.

Important points in preparing infographics:
Font
To write text notes, try to use slang and readable fonts, so that it is both easy to read and does not bother users.

Space
Use appropriate spacing in writing and arranging images and elements to prevent data integration and greater readability. Of course, you should note that the distance is not enough to cause a definite connection between the infographic elements.

Sort
The layout in the infographic is one of the most important points that you must pay attention to, do not go to extremes in the arrangement of the elements and put the related elements close together so that you can better show the importance of the transfer subject.

Minimum text
Since infographics are content that is used instead of long texts, in designing infographics we should be careful to use minimal text and not descriptive texts. Texts that can be used in infographics are highlights and keywords that are used to emphasize and show thematic importance.

You can also use charts and tables to prevent the insertion of texts.

Shapes
Keep the symbols simple and do not use unnatural and non-standard shapes that will confuse the user.

Colors
Using one or more colors on the site is out of standard and principles, to maintain balance in the use of colors to make the infographic attractive, you can use 5 color combinations. In using a single color, different and important parts cannot be distinguished from each other, nor in using multiple colors, the main content cannot be displayed to the user.

simple design
Avoid complicated and obscure designs in graphic design , because these plans reduce the attention and focus of users from the main and important issues.

The benefits of infographics in SEO?
1- Infographics can provide very complex information and data in a more understandable and attractive way for users, which makes users more inclined to content that has graphic designs.
2- Graphic designs, such as infographics, are very popular on social media such as Pinterest and Facebook , and websites, and have also become popular with many users.
3- Many people and information providers prefer to transfer their data in quick and easy ways, and using infographics to convey their content is a quick and easy way.
4- The use of infographics in online marketing increases inbound links which in turn increases traffic and ranking . In fact, infographics are an essential tool for marketing online and telecommuting jobs and professions. The reason why infographics are so popular is that most audiences today prefer to use graphic visual content instead of textual and long content for information, this is an advantage for virtual marketers who can design attractive and rich infographics for users and Attract a large and enthusiastic audience.
5- Infographics help develop your brand. To advertise and introduce yourself to users, inserting your logo in infographics is one of the effective methods for advertising, which is also an advantage for your own advertising. Since infographics are a combination of visual and textual information and data, it can effectively describe your brand and make users eager to visit your site.
6- Using infographics can create new job opportunities and marketing elsewhere for virtual marketers.
7- Infographics increase traffic and site users . If your design infographic attracts users, users will share your infographic on other social networks, which will increase your traffic.
8- Providing and transmitting information through infographics for users, in the first seconds, establishes communication between you and the user and transmits important and necessary information.
9- Infographics are eye-catching and have a special influence on attracting users, because many users prefer visual and abstract content to long and tedious textual content. Browsing and reviewing infographics is very easy due to the summary of the content and people can easily receive the infographic transfer content in a few seconds and in a short time.

Why is infographics important for SEO?
- Using infographics will increase site traffic
- Introduces and brings you closer to your users and audience
- Makes it easily accessible to users
- Increases your audience and users and thus increases traffic
- It can be effective for your advertising
- Are effective methods in creating and increasing inbound links
- They have a positive effect on site ranking

How to prepare an infographic?
Preparing an infographic is summarized in four steps, and in order to create an effective and attractive infographic, you must go through these 4 steps carefully:

1. Choosing the right topic:
The purpose of preparing an infographic is to increase traffic and increase the speed of content transfer, but before preparing it, you should choose your topic, identify your audience and know who your audience is and in what tone you should produce content for them. Check their needs, and find and examine their content tastes. Once you've identified your target audience, choose a topic that your audience is most interested in and needs.

２. Research and data collection:
To design an effective and excellent infographic , you must have pure basic information and data. In collecting information, be careful not to use duplicate information that has been used before. Instead, use credible sources to design infographics by studying and acquiring new information.

After gathering useful and complete information, you should try to make the information and long texts as short as possible and write briefly and the most complex issues and data in a simple way.

3. Infographic preparation (visualization of data and information):
For graphic design infographic, you can leave it to a company specializing in graphic design or design it yourself with the knowledge of graphic design techniques.

4. Share it:
After designing the infographic, you should make it available to your audience, you can make the infographics available to your audience by distributing and sharing it on your blog and websites, or you can share them on social media. This will increase the traffic to your site and will have a huge impact on its ranking.

Source:https://www.dotnek.com/Blog/Web/what-is-an-infographic-in-seo

High loading speed of the site is one of the features that has a great impact on attracting and retaining the user, if the time between user clicks to enter your site until the site loads, more than 3 to 5 seconds, the user is disappointed with your site and It may not even wait for your site to open, so the high loading speed of the site has a very important role and effect in retaining users and increasing traffic site and visits.

You might say to yourself that having a high-speed upload option is impossible because the volume of content and photos and bulky graphic designs prevent you from speeding up, but that's not what you think! As a designer or site owner, you can reduce the loading time of your site to some extent by observing some rules and tips, small and large, and using speed-up plugins.

In this article, we will say a few tips and plugins to increase the loading speed and reduce the loading time of the site, along with its advantages and disadvantages.

Why is it important to increase the loading speed of the site?
According to some Google standards and statistics, if a site loads between 3 to 5 seconds, it will have a negative effect on the scores received by search engines like Google, this standard of Google is a little stricter.

It is very important for business and store site owners that their site loading speed is high, because 80% of users who are not satisfied with the site's performance and loading speed will have no desire to buy the site's products.

If you think your site is loading slow, pay attention to the content below.

The first step:
Learn about WordPress cache

- W3 total cache plugin
- WP Fastest Cache plugin
- lite speed cache plugin for word press
- Page speed ninja plugin
- Speed ​​Booster Pack
- Auto optimize
- WP Super Cache
- BJ Lazy Load
- WP Smush.it

Measure site loading speed
Before proceeding to increase the speed of the site , we must know the loading speed to know whether it needs to increase the speed or not. There are many free and paid tools available in this area, which are 2 suggested tools for checking the loading speed of google Page Speed ​​Insights and GT-metrix.

In the GT-metrix tool you enter the site URL and this tool processes it and gives you the results and information about your site and you can see the loading speed of your site and determine if it needs to increase speed or not.

Learn about WordPress cache
In addition to speeding up the site loading and optimization plugins, they also have other tasks, such as caching to increase response speed.

A cache is a cache that speeds up response by storing information that may be used in the future. Many acceleration plugins increase the loading speed by having a cache option, and storing information in it. The way it works is that the cache stores the requested information or predicts that it may be requested and responds to the user's request without processing it. Cache is used more and better in sites built with WordPress and prevents the processing of duplicate requests.

Caching sites is one way to speed up, but they are not the only possible solution.

W3 total cache plugin
This plugin is one of the most well-known and popular plugins in the field of site optimization and increasing its loading speed, which has more than 1 million active installations. By optimizing the site , this plugin not only increases the site loading speed, but also has a positive effect on SEO. This plugin also has the ability to use a CDN or content delivery network. CDN is one of the factors that is effective in increasing the speed of the site.

- Main features of W3 total cache plugin:

- This plugin is compatible with all servers and can work

- In addition to PC versions, it also supports the mobile version

- Ability to use CDN

- Has special security methods to increase site security
- It has memory and cache capability which is effective in fast response

WP Fastest Cache plugin
This plugin is another plugin to increase the site that has had more installations so far. The important thing that distinguishes this plugin from other speed boost plugins is that it has two paid and free versions.

Applications of the paid version of this plugin include photo optimization, mobile cache capability, code optimization, Lazy Loading, etc. Of course, this does not mean that the free version of this plugin has fewer features and should not be used. This plugin with good capabilities in both free and paid versions increases the speed of the site and installation of this plugin is very easy.

Main Features of WP Fastest Cache Plugin Free Version:
- Crawl the entire site automatically
- Pause and delete cache after new post is published
- Set the time to stop and delete the cache automatically
- Possibility and support for Cloud flare, CDN and SSl
- Providing the necessary authority and access to manage the cache by the site admin
CDN is a content delivery network that is present in many site speed increase plugins and in addition to having good effects on speeding up the site, it also takes the necessary measures on site security . Cloud flare is an example of CDNs used to speed up a site Process. A number of acceleration plugins such as WP Fastest Cache support Cloudfler.

LiteSpeed ​​Cache plugin for WordPress
This plugin is one of the best and most widely used site speed increase plugins, which is one of the most popular plugins in the world with about 800,000 active installations. This plugin is free and open source and supports WordPress multi-network well. It is one of the plugins that are offered as a complete and unique pack.

Main features of Lite speed cache plugin Free version:
- Ability to optimize photos
- JavaScript code optimization, html / css
- There are two different ways to nude photos Lossless and Lossy
- Ability to support content delivery network
- Has a simple user interface?
- Multi-network WordPress support
- Ability to support WebP image format
- Has simple and advanced settings according to people's needs
- Ability to lazy loading photos and iframes
- Speed ​​Booster Pack plugin
If your site takes more than 5 seconds to load, you need to take action to resolve it, otherwise you will lose and reduce your users. Users leave a site with a slow loading speed. To solve this issue and increase the speed of the site, our fourth suggestion is the Speed ​​Booster Pack plugin. This plugin is available in both paid and free versions, but do not worry because the free version will meet all your needs. But since many of the site's problems are an alternative to the site's poor settings, the paid version thoroughly and professionally examines and analyzes the site's poor settings.

This plugin is a product of Optimocha, which specializes in accelerating services.

Main features of Speed ​​Booster Pack:
Ability to pre-load internal site links

Content delivery network support

Ability to disable additional WordPress items to increase speed

Add the ability to load Google Analytics from the site server

Auto optimize plugin
This plugin is not very complete compared to the other plugins mentioned above, but it is not very imperfect. But it has a lot of fans and is popular among the people and has had more than 1 million installations. The good thing about this plugin is that it is not complicated at all and after installation, it takes a few simple steps to optimize the code and images to increase the speed.

Auto optimize plugin performance:
- Ability to add and compress scripts and styles
- Ability to add expires headers and cache them
- Ability to transfer page style to the header
- Ability to transfer the script to the footer of the site
- Shrink and compress HTML code

WP Smush.it
Many times you use images in your site posts to create a better understanding of the subject. The use of images is pleasant for users and makes them better understand the subject. Or in other cases, you may need to upload a few images and screenshots to learn something on the site. If the number and volume of images uploaded is large, it will cause the site to load heavily and at a low speed. Optimize before publishing. Optimizing images does not mean reducing the quality of images, but it does mean reducing its volume while maintaining the visual quality of the image.

WP Smush.it plugin is one of the plugins that has more than 1 million installations and is useful. This plugin is used to compress and reduce the size of images, and you can use this plugin to reduce the size of images while maintaining its visual quality.

Main features of WP Smush plugin:
- Compression while maintaining visual quality and automatically
- Group batch optimization and more images
- Ability to adjust the image height and width
- Detect images that slow down the site and ultimately reduce their size
- Directory compression
- Compatible with WordPress Multi-Site (Network)
- Processing of PNG, JPEG and GIF files
Finally, after introducing several plugins to increase the speed of the site, you should be careful and note that the only way to increase the speed of using the plugin and you should also pay attention to other important and effective things:

Try to buy the best and most perfect host to put your site on it.

Avoid installing and using unnecessary and unnecessary plugins, as it will reduce the loading speed of the site.

If you use images on your site, try to optimize them before publishing.

Do not use complex and heavy widgets and graphic designs , try to use simple widgets.

Categorize your content on the site and optimize it before publishing.

Source:https://www.dotnek.com/Blog/Web/the-best-wordpress-speed-up-plugin

A web designer has to go through the steps in optimizing a website properly in order to get a good feedback from Google algorithms and get more views by increasing the website ranking in search results.

Linkless Mentions is the name of a business or a name that is mentioned without any additional links or any reference without a link that is used to optimize the website in the search engine. The interesting point is that linkless mentions has become so important these days.

In general, from the earliest days, the Google search engine has used links as a tool to determine the relevance and credibility of website pages. The more links you give to a page from a particular website, especially from reputable ones, the more important it is to Google in search.

In fact, generally, links are so important in SEO and show the trust of the user, and according to all these points mentioned, SEO experts try their best to increase the ranking of their website by acquiring links or buying them, which is one of the key factors in SEO strategy

Every year, Google provides valid and up-to-date algorithms for ranking websites based on different features of a website. The following section mentions three algorithms: Penguin, Google PageRank, and Fred, which measure websites according to the type of linking or penalize them for having too many unwanted links. This makes the link creation much more specialized than before for SEO experts.

Penguin algorithm:
The penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm pays a lot of attention to linking websites and tries to penalize websites which contains irrelevant backlinks and the ones which content is irrelevant to keywords.

In other words, the Penguin algorithm is a way to fight websites which want to gain high rankings by using unnatural methods such as spam linking. The Penguin algorithm is still an important and fundamental algorithm and is one of the main algorithms of Google.

This algorithm visits websites throughout the day and night and may penalize the websites if it detects signs of spam or other unnatural linking methods.

The goal of this algorithm is to reduce the effectiveness of black hat methods and let Google take control of the situation. With a better understanding of the linking process, the Penguin algorithm is able to raise the ranking of websites that received natural and credible links, and downgrade websites that received spam and fake links.

Google PageRank Algorithm:
It is an algorithm for ranking web pages and website ranking, which considers as a score between zero and ten, that is measured through the inbound links of a website, so that the more inbound links to a website, the more value it has in terms of Google, and it will be considered as a credible website. In other words, every link to a website is considered as a vote to increase the ranking of that website , and another point is that if the linking website is valuable and credible, the vote will also be considered as a valuable one.

Page Rank was introduced by Google co-founders Larry Page and Sergey Brin at Stanford. PageRank is calculated by analyzing inbound links to a website. Larry Page defined the way he examines each link on a website. He considered a privilege for each link, having links from popular websites is more valuable than regular ones.

FRED algorithm:
The FRED algorithm is an algorithm that searches for websites that have little profit for users but generate a lot of revenue through excessive advertising for website owners. In other words, this algorithm is looking for websites that have links more than usual. They also have a lot of advertisement and at the same time have low value content. Websites that seem to have no purpose other than making money for the website owners and do not have useful content for the users, so they only have advantages for website owners which is contrary to the goal of google search engine. These kind of websites are identified by this algorithm more than any others.

In general, Google has introduced many algorithms, each of which was more similar to human intelligence than the previous one. In fact, over the past few years, search engines have been able to measure the credibility of the website by any reference to the brand, and anywhere online, with the positive and negative idea that is mentioned.

How does Linkless Mentions work?
All the algorithms described so far in this article used links to rank the website, especially the Google PageRank algorithm, which considered each link to a website as a vote, and the more votes a page gets, especially from credible ones, will make the website more valuable.

Of course, these types of links are not the only factor in ranking the website, and given that SEO experts only tried to attract the attention of this algorithm by linking, after a while, in early 2016, Google officially removed PageRank from its toolbar to show everyone How to judge the credibility of a website has lots of points other than linking, and it is quite clear that Google is able to understand the linkless mentions to a brand or website on the Internet and use it as a point for validation.

Many senior executives have pointed to the impact of linkless mentions on rankings, including in 2016, Bing product senior manager Duane Forrester said that linkless mentions can be considered as strong signals same as backlinks. This statement confirms the theory that positive mentions of a brand can increase the website's ranking .

Also, there is another opinion about linkless mentions:

“It means that once a connection is made by someone typing in a brand name or other search query and then clicking on a site it creates a connection in Google’s eyes. The search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites.”

In general, if you publish quality content on your website and that content is shared continuously and extensively, Google can conclude that this content or your site generally contains useful and credible content and the website is valuable enough, sharing can be both in the form of links and linkless mentions to the content you want.

The Google search engine considers all the mentions to your website, whether they are links or linkless ones, and uses them as a key factor in measuring the value of your website.

How to use Linkless Mentions to optimize a website?
When your content or brand is widely shared on the Internet, your website gets more attention from search engines. There are different ways to make your website stand out, including the following which can be used in optimizing a website:

1- Social Networks:
Today, due to the availability of social networks to the public and also due to the fact that users spend a lot of time in social media throughout the day and night, one of the basic ways to see the website name and its content is the social network.

2- Participate in Q&A:
Most of the websites use question and answer boxes to be aware of the positive and negative points of users about their websites, by eliminating the negative points as soon as possible you can make your website more valuable , therefore it gives you the opportunity of being more visible.

Also, when you participate in questions and answers from other websites and brands and give complete and comprehensive answers to the questions, your website will be more visible and its credibility will increase.

3- Use PR:
PR , stands for Public Relations, it causes us to see the website name by inserting our brand name in the commercial publications. An SEO should pay more attention to the public relations section of the website to achieve this goal in a more powerful way.

4- Do not neglect the guest post:
When you write an article and create a content on a website other than yours, it is called guest post, it is equivalent to backlinks, and it helps you to increase your ranking, so your content and website will be seen more.

Last word:
After using linkless mentions , by using tools such as Google Alerts, Awario, Talkwalker Alerts, Mention, you can identify the mentions to your website on the Internet and use the linkless mentions as much as possible in optimizing your site.

Source:https://www.dotnek.com/Blog/Web/what-are-linkless-mentions

With the outbreak of the corona virus these days, the question is whether the spread of the virus has affected businesses and businesses? Have all the effects been negative and caused jobs to decline? What kind of jobs have been most affected? To answer these questions, we must examine the SEO and traffic of virtual businesses to find the answer to this question.

The question these days is whether the Corona virus affects SEO and search engine traffic.
With the outbreak of the Corona virus , we faced the closure of many businesses, schools, centers, and the increase in the activities of some other centers, businesses, and organizations.

Many jobs and professions were shut down to protect people's health and prevent the spread of the virus as much as possible, but some other businesses have started to work more to meet the needs of the people, such as providing health, food, clothing, etc. Therefore, it can be said that the outbreak of Corona virus has not harmed all businesses and has created golden opportunities for some jobs and professions. With golden opportunities for business to thrive in some businesses while meeting the needs of the people, business owners need to be vigilant to advance their business growth goals in order to succeed. Of course, this does not mean that he took advantage of this critical situation that everyone should help each other. Rather, it is necessary to use the appropriate opportunities for the prosperity of their profession, taking into account the needs of the people.

Places and businesses such as restaurants, sports clubs, training centers, leisure and entertainment centers, and many centers and businesses that required physical presence were closed. But other online and virtual businesses that were done without physical presence have flourished, such as virtual stores, websites, ...

In this article, we will look at the effects of SEO on increasing the purchasing power and prosperity of virtual businesses during the Corona era.

The positive impact of corona on SEO traffic
With the spread of the Corona virus and the closure of many malls and traffic jams around the city, many small and medium-sized store sites are experiencing large volumes of traffic and product sales, which is a result of meeting the needs of people virtually. And it happens remotely. This means that people need to meet their needs virtually and in person to prevent the spread of the coronavirus as much as possible. People buy online so that after feeling the need, they go to the store site to supply it and search for the product they want and after checking it, as a result, they proceed to buy. Of course, the product must be such that it convinces the user to buy.

Increasing demand for new products
With the emergence of new and corona conditions, many manufacturers have started to produce new products and meet the needs of the people, which in the pre-corona era, there was no need or judgment for this product. Demand for products such as disinfectant gels and health products to prevent infection has increased. Thus, there is a good opportunity for the production centers of these products to grow their business and meet the needs of the people.

Golden opportunity for SEOs
With the increasing demand for virtual shopping and remote services, many sites need strong support to serve the demand of the people, or many physical businesses are looking to virtualize their business, which in such a case requires specialists to Designing the right environment to start and continue businesses increases.

Given this golden opportunity for virtual retail businesses, we find that Corona has not had a negative impact on businesses, but has had a positive impact.

Visit reputable medical sites for coronary symptoms
With the outbreak of the Corona virus and the anxiety and concern of the people, medical and health sites provided virtual information services to the public to inform them of some information in person. In the meantime, with the increasing need for people to get information in absentia, medical sites visited more and more and provided better and more appropriate services to their users, of course, not to mention that Google changed its algorithms to support medical sites . So the outbreak of coronavirus has also increased traffic and visits to medical sites.

Increase sales of virtual stores
At the same time with the closure and decline of many businesses, we are witnessing the rise of many virtual businesses. Sales of products in the pre-Corona era were more in-person and people rarely shopped online, but recently, due to special circumstances, the amount of online shopping from store sites has increased significantly. Store sites that previously had less sales and traffic, in this situation are faced with a large volume of sales and traffic.

The negative impact of corona on SEO traffic
Change how users search on passenger sites
With the conditions of travel ban and relocation, the tourism and travel industry will suffer a severe blow and loss, and with the ban on travel and travel and presence in places, the way people search on travel sites also changed. Many travelers and travelers sought to cancel their purchased tickets because there was no opportunity to travel and relocate. One of the negative effects it has had on the SEO of travel sites is the reduction of site traffic and traffic, as well as the reduction of ticket sales. Unfortunately, the outbreak of the corona virus has caused so many changes to the passenger sites that it has even led to a downsizing. Of course, this crisis should not cause inactivity and the owner Such businesses need to think of new solutions to deal with or avoid further losses.

The impact of Corona on restaurant closures
Corona caused the closure of restaurants and public places, because to prevent the virus from spreading and spreading as much as possible, people should refrain from attending such places, so restaurants became a rapidly declining number of customers during the corona. Of course, considering the development of virtual businesses in this situation, there is an opportunity for restaurateurs who can turn their business into a virtual order through websites, in such a case, restaurateurs face an increase in visits and sales.

Given the positive and negative effects of the corona virus outbreak on many businesses, we conclude that SEO competition is tight and we must work harder to succeed in this situation.

Corona connection with online jobs:
Under the current conditions, it is not possible to visit stores in person to meet needs and purchases, to visit training centers for learning, to visit other centers for other services. Business owners and staff are trying to virtualize their services for the convenience and comfort of as many people as possible. Examples of services that are provided to the public over the Internet are:

- Continue education and training virtually
- Health and medical education and care instructions
- Promote and make more use of e-commerce
- Make money through virtual activities
- Meet and meet the needs of the people and provide for their household expenses
- Online entertainment and media
- Statistics and instant news from Corona

Solutions to deal with the negative effects of Corona on SEO and improve SEO
Do not be afraid and keep working
In this situation, and in the face of failure and decline of businesses, we should not lose hope and should continue to operate by maintaining calm and reviewing the situation, if your online business is focused on improving services and increasing sales and Concentrate on traffic, and if your business is present and facing downturns, you may want to consider turning it into a virtual business and online business.

Review your old content
Given that Corona has caused a lot of economic problems and losses, if you as an online business owner are facing a shortage of funds and can not afford the غير مجاز مي باشدts of content production and marketing, you can open your previous content. Publish. For example, if you used to produce and publish content for marketing every day in the previous days, you could do so in both coronary and business downturn conditions. Of course, don't forget that republishing old content has two benefits for business owners:

1- It causes your site to stay updated

2- You can increase the traffic and visit your site by republishing old contents

Have a strong presence in cyberspace
Use your content for marketing and user engagement on other social media as well. Your content should be attractive so that users are encouraged to visit your website by viewing your content, and as a result, your traffic and visits will increase and will have a positive effect on your SEO .

As the situation changes, so should you. Don't forget to change the keywords, change and improve the keywords you used before, and use keywords that have high traffic due to the current situation and are searched by more users. . Using the google alert tool, you can search for keywords in chronological order and find out how they change over time.

Check crisis and pre-crisis statistics.
Be sure to try to compare pre- and post-crisis situations so that you can come up with better solutions to the problems. Always monitor and monitor your competitors to see where they are most active and how they operate. You can also use the Google Alert tool to review your content and see the number of clicks. If your content has less clicks and feedback, you can change the title and meta description to titles that are more searched.

During the corona, some pages may experience a decrease in traffic and others may increase in traffic on your site , in which case you should examine your pages and find the cause and focus on improving and increasing traffic.

Source:https://www.dotnek.com/Blog/Web/investigating-the-impact-of-corona-on-seo-and

With the outbreak of the corona virus these days, the question is whether the spread of the virus has affected businesses and businesses? Have all the effects been negative and caused jobs to decline? What kind of jobs have been most affected? To answer these questions, we must examine the SEO and traffic of virtual businesses to find the answer to this question.

The question these days is whether the Corona virus affects SEO and search engine traffic.
With the outbreak of the Corona virus , we faced the closure of many businesses, schools, centers, and the increase in the activities of some other centers, businesses, and organizations.

Many jobs and professions were shut down to protect people's health and prevent the spread of the virus as much as possible, but some other businesses have started to work more to meet the needs of the people, such as providing health, food, clothing, etc. Therefore, it can be said that the outbreak of Corona virus has not harmed all businesses and has created golden opportunities for some jobs and professions. With golden opportunities for business to thrive in some businesses while meeting the needs of the people, business owners need to be vigilant to advance their business growth goals in order to succeed. Of course, this does not mean that he took advantage of this critical situation that everyone should help each other. Rather, it is necessary to use the appropriate opportunities for the prosperity of their profession, taking into account the needs of the people.

Places and businesses such as restaurants, sports clubs, training centers, leisure and entertainment centers, and many centers and businesses that required physical presence were closed. But other online and virtual businesses that were done without physical presence have flourished, such as virtual stores, websites, ...

In this article, we will look at the effects of SEO on increasing the purchasing power and prosperity of virtual businesses during the Corona era.

The positive impact of corona on SEO traffic
With the spread of the Corona virus and the closure of many malls and traffic jams around the city, many small and medium-sized store sites are experiencing large volumes of traffic and product sales, which is a result of meeting the needs of people virtually. And it happens remotely. This means that people need to meet their needs virtually and in person to prevent the spread of the coronavirus as much as possible. People buy online so that after feeling the need, they go to the store site to supply it and search for the product they want and after checking it, as a result, they proceed to buy. Of course, the product must be such that it convinces the user to buy.

Increasing demand for new products
With the emergence of new and corona conditions, many manufacturers have started to produce new products and meet the needs of the people, which in the pre-corona era, there was no need or judgment for this product. Demand for products such as disinfectant gels and health products to prevent infection has increased. Thus, there is a good opportunity for the production centers of these products to grow their business and meet the needs of the people.

Golden opportunity for SEOs
With the increasing demand for virtual shopping and remote services, many sites need strong support to serve the demand of the people, or many physical businesses are looking to virtualize their business, which in such a case requires specialists to Designing the right environment to start and continue businesses increases.

Given this golden opportunity for virtual retail businesses, we find that Corona has not had a negative impact on businesses, but has had a positive impact.

Visit reputable medical sites for coronary symptoms
With the outbreak of the Corona virus and the anxiety and concern of the people, medical and health sites provided virtual information services to the public to inform them of some information in person. In the meantime, with the increasing need for people to get information in absentia, medical sites visited more and more and provided better and more appropriate services to their users, of course, not to mention that Google changed its algorithms to support medical sites . So the outbreak of coronavirus has also increased traffic and visits to medical sites.

Increase sales of virtual stores
At the same time with the closure and decline of many businesses, we are witnessing the rise of many virtual businesses. Sales of products in the pre-Corona era were more in-person and people rarely shopped online, but recently, due to special circumstances, the amount of online shopping from store sites has increased significantly. Store sites that previously had less sales and traffic, in this situation are faced with a large volume of sales and traffic.

The negative impact of corona on SEO traffic
Change how users search on passenger sites
With the conditions of travel ban and relocation, the tourism and travel industry will suffer a severe blow and loss, and with the ban on travel and travel and presence in places, the way people search on travel sites also changed. Many travelers and travelers sought to cancel their purchased tickets because there was no opportunity to travel and relocate. One of the negative effects it has had on the SEO of travel sites is the reduction of site traffic and traffic, as well as the reduction of ticket sales. Unfortunately, the outbreak of the corona virus has caused so many changes to the passenger sites that it has even led to a downsizing. Of course, this crisis should not cause inactivity and the owner Such businesses need to think of new solutions to deal with or avoid further losses.

The impact of Corona on restaurant closures
Corona caused the closure of restaurants and public places, because to prevent the virus from spreading and spreading as much as possible, people should refrain from attending such places, so restaurants became a rapidly declining number of customers during the corona. Of course, considering the development of virtual businesses in this situation, there is an opportunity for restaurateurs who can turn their business into a virtual order through websites, in such a case, restaurateurs face an increase in visits and sales.

Given the positive and negative effects of the corona virus outbreak on many businesses, we conclude that SEO competition is tight and we must work harder to succeed in this situation.

Corona connection with online jobs:
Under the current conditions, it is not possible to visit stores in person to meet needs and purchases, to visit training centers for learning, to visit other centers for other services. Business owners and staff are trying to virtualize their services for the convenience and comfort of as many people as possible. Examples of services that are provided to the public over the Internet are:

- Continue education and training virtually
- Health and medical education and care instructions
- Promote and make more use of e-commerce
- Make money through virtual activities
- Meet and meet the needs of the people and provide for their household expenses
- Online entertainment and media
- Statistics and instant news from Corona

Solutions to deal with the negative effects of Corona on SEO and improve SEO
Do not be afraid and keep working
In this situation, and in the face of failure and decline of businesses, we should not lose hope and should continue to operate by maintaining calm and reviewing the situation, if your online business is focused on improving services and increasing sales and Concentrate on traffic, and if your business is present and facing downturns, you may want to consider turning it into a virtual business and online business.

Review your old content
Given that Corona has caused a lot of economic problems and losses, if you as an online business owner are facing a shortage of funds and can not afford the غير مجاز مي باشدts of content production and marketing, you can open your previous content. Publish. For example, if you used to produce and publish content for marketing every day in the previous days, you could do so in both coronary and business downturn conditions. Of course, don't forget that republishing old content has two benefits for business owners:

1- It causes your site to stay updated

2- You can increase the traffic and visit your site by republishing old contents

Have a strong presence in cyberspace
Use your content for marketing and user engagement on other social media as well. Your content should be attractive so that users are encouraged to visit your website by viewing your content, and as a result, your traffic and visits will increase and will have a positive effect on your SEO .

As the situation changes, so should you. Don't forget to change the keywords, change and improve the keywords you used before, and use keywords that have high traffic due to the current situation and are searched by more users. . Using the google alert tool, you can search for keywords in chronological order and find out how they change over time.

Check crisis and pre-crisis statistics.
Be sure to try to compare pre- and post-crisis situations so that you can come up with better solutions to the problems. Always monitor and monitor your competitors to see where they are most active and how they operate. You can also use the Google Alert tool to review your content and see the number of clicks. If your content has less clicks and feedback, you can change the title and meta description to titles that are more searched.

During the corona, some pages may experience a decrease in traffic and others may increase in traffic on your site , in which case you should examine your pages and find the cause and focus on improving and increasing traffic.

Source:https://www.dotnek.com/Blog/Web/best-5-freelancing-income-websites

External links are the hyperlinks that point to a domain other than the domain in which the link is located. Summarizing the concept in easy words, if another website refers you, it is considered an external link to your site. Likewise, if you link to another website, that will also be regarded as an external link.

It should be noted that the most important goal of all websites is to gain high rankings in search engines . One of these strategies is to get positive feedback from Google and prove that the site is valuable to google. One of the ways to achieve this goal, is to create external and internal links. In this article we are going to explain external linking.

The words that are usually displayed by a different color in the text or underlined ones which attract attention, are the anchor texts, which by clicking on them, we will move to a new page. Anchor text is considered as one of the most important activities for website optimization called internal linking and external linking. Of course, SEO experts believe that external links are a better source for gaining high ranking in search engines because search engines value external links more.

The general concept of external links:
An external link is actually a link that refers to an external domain. In other words, we can say that the links you receive from other websites are actually external links, and also if someone else has linked to your site. The fact is that they also receive external links from your site, which in fact increases the value and credibility of the website because Google believes that the opinion of others is much more important than the opinion that you have about your website.

To be able to rank a website on Google in 2021, you should not neglect the value of linking and the need of developing a strategy that will help you get high quality and valuable links. Simply put, links are one of the most important ranking factors.

Of course, it should be noted that one of the most difficult parts of ranking a website is external link building , which you should look at each external link as a vote.

The higher quality and valuable links your site refers to, the higher you will rank on Google and therefore, the higher organic traffic you will get. Of course, the value of links is not all the same, and some can even reduce website traffic, we will define this topic more below. There are so many strategies that a web designer can use to build links that implementing some of these strategies are easier than others, and of course it is hard to choose the right one to use because not all links have the same value, using some of them can even cause damage to the website and has more negative effect than a positive one.

A number of types of external links:
Editorial backlinks:
Editorial backlinks , when another website visits and links to your website in the form of quality content and links to your site.

Guest blogging backlinks:
Guest blogging backlinks is the process of writing a weblog for other websites that are published. This is a way to get backlinks from weblogs to your website in exchange for receiving an article.

Backlinks in business profiles:
Backlinks in business profiles include creating digital profiles for your brand on business listing websites and social media with the ability to send backlinks.

Backlinks from webinars:
Backlinks from webinars lead users to an online presentation.

Free-tool backlinks:
Free-tool backlinks include providing a valuable tool for free to attract users and increase website traffic

Acknowledgment backlinks:
Acknowledgment backlinks are tools that identify where competitors are getting their backlinks from and can help you identify potential opportunities to gain your approval.

Guest post bio backlinks:
Guest post bio backlinks have a positive effect on website SEO , the importance of this backlink becomes more apparent, when a website that has accepted guest blogging does not allow linking to the content.

Badge backlinks:
Badge backlinks is a reward that a brand creates and gives to other websites as a status symbol, when those websites place the logo on their sites, they will receive a link to their website.

Backlinks derived from press releases (on topics worthy of media interest):
When your brand contains valuable information for publication, providing a press release can serve as a basis for your public relations and marketing tactics, as well as creating backlinks from the blogs that cover this announcement and publication.

Comment backlinks:
Use comment backlinks when you want to add content to a conversation or make a meaningful connection with the author and other users.

The importance and impact of external linking on SEO:
As we have mentioned before, there are different ways to optimize a website , one of which is external linking, which takes a lot of time and energy, but it is very effective on SEO, and in order to never neglect external linking, there are a number of The following reasons are mentioned:

•Get high rankings in Google and other search engines

•Your website credibility and reliability will increase as a valuable website.

•Search engines like Google will find new pages on your website faster.

How are External Links Evaluated?
There are some factors that search engines like Google take into consideration while evaluating external links. Some of these factors are listed below

•The credibility of linking domain

•Popular source page

•Number of root domains on the source page

•Unique keyword-rich anchor texts

•The relevance of the content between the linked resource and the landing page

•Number of links present on the source page

Points that should be taken into consideration in external link building:
1- Link building on reputable websites

2- Enrich the content of the website

3- Using specific keywords

4. Linking to different websites

What are the tools associated with external backlink building?
1- Ahrefs:
Ahrefs is one of the helpful tools in external link building field that gives you the opportunities like, gives you the ability to see all the websites that link to your website using wide domain criteria, selects the most appropriate and best content to link to, views nofollow and dofollow links, finds spam links and does their rejection.

2- MozBar:
By using MozBar , it is possible to view links and compare them with each other while viewing the SERP.

3- Open Site Explorer:
Open Site Explorer is one of the most reputable SEO software that analyzes links. You can also analyze and improve the links that refer to your website by using this tool.

4- Google webmaster:
Using Google webmaster, you will be able to extract links from a website and analyze these links through Google Search Console.

Benefits of External Links
External links can help your website and business in different ways. Some of them are mentioned below:

Better credibility:
The quantity and quality of the external links you use are essential. Adding high quality, reliable, and informative website links to your pages will improve your website's credibility while adding low-quality spam links will damage your site.

Increase domain authority:
External links can improve the authority of your domain depending on the profile of your backlink. This means if another site is linked to your website, it will increase your ranking. Valuable external links will provide references to the viewer.

Improves visibility and ranking:
Search engines always value their users and strive to display the results that are most relevant to their question. External links from websites in the same niche can help the Google understand your website content's relevance and popularity for a specific query. This can improve the ranking of your website

Provides better user experience:
External links can help users find additional and relevant information that they are looking for. This can improve the user experience and encourage them to revisit your website for high-quality content in the future.

Last word:
Do not look for the inorganic growth of the website through buying and selling links, because this is against the rules, and Google will penalize your website after realizing this, just be patient and follow the mentioned points to increase your website ranking in Google search engine through link building.

External links are a vital part of an SEO plan and should be approached as such. Whether you are building your website or have an established website that you want to improve, you cannot ignore the community building and ranking activities linked with outbound links. An external link is more valuable if it links to popular, relevant, high-ranking pages related to the content on the web page.

Source:https://www.dotnek.com/Blog/Web/what-is-an-external-link-building