development

User experience is another thing that has a positive effect on SEO. In this article, we will talk about what user experience is and what effect it has on SEO and site.

What is the user experience?
User experience is actually the amount of users' satisfaction with the overall structure of the site, in the sense that the more users are satisfied with the appearance and technical structure of the site, the better effects it will have on the site's SEO . All the activities and actions that we do on our site, whether technically or visually, are more user-friendly, will increase the traffic and visits to our site to the same extent. That is, user experience is directly related to traffic and site visits, and with increasing satisfaction and user experience, traffic and site visits also increase.

The factors that affect the user experience are as follows:
- Up-to-date content
- Beautiful and user-friendly design - True internal links
- True external link building and professional backlinks - Complete content
- Content length
- Banner ads, pop-ups and ...
- Existence and use of multimedia
- Responsive design and optimization for display on mobile phones
- High site loading speed
- Simple design and convenient user guide to access the required items

Why do we need user experience?
Ux in other words, is the research that is done to identify the personality, tastes, needs and goals of users. That is, all the functions and behaviors of users are considered in order to find and create a simple way to communicate better and deeper with users. In designing the user experience, the Ux designer must have sufficient knowledge of his target users and audiences to be able to identify their needs in order to provide and meet their needs according to their wishes and desires. Therefore, the duty and responsibility of the Ux designer in the first stage is to identify the user's needs and try to meet his needs according to his wishes.

So Ux is one of the things that greatly affects the SEO of the site and improves the performance of the site. The reason is that Google search engine pays a lot of attention to user response and satisfaction with websites, to the extent that Ux or the same amount of user satisfaction will increase the site to the top rankings in search results .

Google standards for recognizing a good user experience
Google cares about the satisfaction and reaction of its users, so it examines all sites in terms of satisfaction and user experience. Here are some of the standards that Google uses to measure user satisfaction and user experience:

- High loading speed of the site:
If the loading speed of your site is high, the user will definitely have a good user experience , so Google can rate that site in terms of user experience.

- Site responsiveness:
If the sites that are designed can be displayed on other smart devices, the probability of increasing satisfaction and user experience is higher.

- How to produce content:
The content you produce should be such that it meets and meets all the needs of users, the content should not be repetitive and boring, the content should be up to date, the content produced must be comprehensive and complete to the user of the content Share you. In producing content, you need to be careful about when the best time to share content is.

- Review and optimization of internal links:
Internal links in the pages of sites lead to the transfer and transfer of users between the pages of the same site that users can be directed to other relevant and useful content by clicking on the links. The result is user satisfaction, or UX user experience.

- External links or backlinks:
​​​​​​​ Links that are referred to other sites can have a good effect on having a good user experience . By navigating through external links from one site to another to meet their needs and obtain more information about the site's performance, users are satisfied, which in turn leads to a good user experience for the site. In addition to external links, the age of the site domain can also lead to more trust of users, which in case of trust and satisfaction of users will also improve the user experience.

Benefits of user experience design:
1- Increases the conversion rate:
If the user experience is to the liking of the users and can satisfy them, it can penetrate the users and encourage them to perform some operations such as shopping. If there are two sites that are similar in content and both of them can meet the needs of the user, the user must choose one of them. A site that first catches the user's attention and forces him to choose between two options includes some features. This feature is the special and convenient user experience that has been able to attract the user. Therefore, if we have a suitable and user-friendly user experience, we can easily surpass our competitors and increase conversion rates, click-through rates , traffic and site visits.

2- Having a good user experience can help the site SEO:
Google search engine cares about user satisfaction more than anything and his priority is to satisfy users and provide quality sites to users. If a site has a strong and good user experience that can attract user attention and satisfaction, Google will be notified of this user satisfaction from the site. And it will put it in the top rankings of search results or will consider special points for that site. In other words, if Google sees the level of user satisfaction with a site, it will improve that site and will have a good effect on its SEO . Therefore, by designing a good user experience, we will satisfy the users, and finally, I will receive special points from the Google search engine, which can have very good effects on the SEO of the site .

3- Promotes the brand:
User experience is an important and necessary factor for the success of any job, which by having user experience and more people's satisfaction with the services and performance of the site, can increase sales or increase visits and other things. By creating a user experience, we increase and attract the trust of most users, which ultimately leads to the establishment of communication between users and business owners by users' trust in the business and their satisfaction with the performance. Communicating and creating interaction between users gradually increases user activities, which ultimately leads to branding and recognition and loyalty to your brand.

How to improve our site UX?
- Usefulness of the contents:
The contents that we put on the site must be useful in such a way that they cover the scope of all the needs of the users and are responsive to all their needs. Useful content that is honest, credible, complete and comprehensive. So if you want to improve the UX of the site to increase user satisfaction, you must use the content inside the pages of your site so that users can use them to meet all their needs.

- Easy access:
The design of your site should be such that users can easily access what they want. If the access path of users to different parts of the site is complicated, the user will be misled and will not be able to achieve what he needs. To increase user satisfaction, you should design the site and access different items in a way that is easily accessible.

- User-friendly appearance:
Using a variety of elements and colors together should be principled and standard, so that it is user-friendly and gives him a sense of confidence. Use colors that are appropriate for your type of business and users will enjoy looking at the look of your site.

- Interaction between users and business owners:
One of the most effective ways to increase user satisfaction is to establish deep communication and interaction between users and business owners. In this way, users can easily communicate with the business owner and share their needs with them and provide feedback to improve their performance.

- Short and concise contents:
In producing textual contents, it is better to pay much attention to the points mentioned in this article. Users do not spend their time reading all the written content and only with a little attention they scan the content to reach the most important things. In producing content and writing texts, you must write in a way that helps the user to easily scan the contents and texts to reach the important and desired items. Writing additional explanations that only takes the user time and does not meet his needs, causes their dissatisfaction. So in order to have a better user experience , you must write short and useful texts.

- Clarity of content:
In the production of content and communication with the user, you should use words that are clear and transparent and can easily convey the general concept to all users. Do not use technical and technical words as non-technical users may not notice. You need to consider all users from each group and produce and publish content at the public level. Your user experience will be better if your content is clear and obvious.

- Use of graphic communication:
​​​​​​​ Humans are more visually capable, and sometimes it is possible to use images better than text to convey some mesغير مجاز مي باشدes. In such a case, it is better to use images to convey content, because the use of visual mesغير مجاز مي باشدes is more effective than text mesغير مجاز مي باشدes, and users are interested in graphic images and are more easily attracted to them.

To increase user satisfaction with sites , we must focus on improving the user experience. This article contains valuable tips to increase user satisfaction and have a user experience, it is better to follow all the points mentioned in this article to have a good user experience .

Source:https://www.dotnek.com/Blog/Web/why-do-we-need-ux

Youtube:https://youtu.be/V0E8Cm8UqRk

Some sites have features that the Google search engine , when ranking, recognizes that these types of sites are bad and weak for display and presentation to the user, so they spam them and prevent them from being displayed to the user.

In this article, we will give some examples of features of sites that Google search engine considers as weak sites and spam them.

Spam site detection by Google bot

What is spam?
 Spam is everything that causes inconvenience to users. Spamming the site by Google robot also means that the site was very weak and could not be presented to users at all, so it was detected and spammed by Google robot. This means that this site is not only not useful for users, but may also cause them inconvenience. Google has repeatedly stated that providing high quality content is very important for users, so the Google robot tries to identify quality sites and provide them to users, and on the other hand, identifies weak and bad sites and shows and Providing them to users prevents this from being called spam. In other words, it detects bad, poor and low quality sites and does not show them to users, which is called spam by Google.

Features of sites that are likely to be spammed:
- Duplicate content:
One of the features that, if sites have, is that they are spammed by the Google search engine is duplicate content. In this way, the Google search engine with its updates and according to some of its algorithms when indexing site content can easily detect duplicate and duplicate content.

The Google search engine stores the contents of their site in its database when it is indexed, and if it later indexes another site and detects that its contents have been copied and already indexed, it will not rank that site well and may even It can also spam it. Because such sites are not suitable for offering to users at all.

- Lack of site optimization:
Site owners should check and optimize their site so that they do not have problems when indexed by Google search engine. There may be some banned code in their source site that is not appropriate due to Google's new algorithms. Or there may be some backlinks and external links to blocked and spammed sites, in which case your site may also be spammed. Having backlinks on spammed sites also increases the risk and likelihood of your site being spammed, so be sure to review and optimize the site source. The presence of pop-up codes in the source site also increases the likelihood of spam by Google search engine. Google has stated that it does not like this type of code. Therefore, in order for your site and content to be liked by Google and not have the risk of spam, you should check the source of your site and delete and edit the items that are not liked by Google.

- Content sharing too fast or too slow:
Some site owners do not balance the content on the site. Or sometimes they put content on the site very quickly, or very slowly. Balance in the speed, number and amount of content placed on the sites must be observed. It should not be so that in one day he put about 50 or even more on the site and in the following days he did not put any content on the site at all. In this case, Google bots, which are very smart, will suspect your site and refuse to display it to users. Because Google has repeatedly stated that users are very important and provides them with quality content and sites, not low quality sites and content.

Therefore, one of the other things that cause the site to be spammed is the lack of balance in placing the content on the site. To prevent this, it is better to observe the balance and prevent your site from being spammed.

- Sneaky redirect:
Google search engine robots are very intelligent and can easily detect suspicious or deceptive SEO tricks and spam them to prevent them from being displayed to users. Another thing that increases the likelihood of being spammed if it exists on sites is sneaky redirects. Sneaky redirects are unrelated and secret redirects done by SEOs or site owners. Sneaky redirects redirect the user to pages unrelated to the word the user was searching for. In other words, the user searches for a word in the search engine but is not directed to the page associated with that word and is redirected to unrelated pages and content, which causes annoyance and annoyance to the user that Google bots in If these scams are detected, it will quickly spam the site so that it can no longer deceive other users.

- Keyword stuffing:
How do search engines treat spammy pages?
Depending on the use of black hat SEO and deceptive tricks , a site may be permanently removed from search results.

- If the deceptive tricks used by a site are less, it may cause a temporary drop of the site and then return to the site.
- May cause rankings in search results with some important site keywords.

What are the solutions to the Spamdexing problem?
Providing solutions to solve the problem depends on the extent of the problem, and due to the magnitude of the problem, SEOs and SEO experts provide solutions, but if the problem is serious and large, there may be no guarantee that the site and traffic will return. Previous does not exist.

Therefore, it is better to identify all the things that cause the site to be spammed and avoid doing them, because it will cause your site to be spammed and removed.

Source:https://www.dotnek.com/Blog/Web/spam-site-detection-by-google-bot

Youtube:https://youtu.be/ci5F7nu7QSs

take the necessary measures to improve the performance of internal SEO, because as external SEO is very important, internal SEO is very important. It is also important and can affect the success or failure of businesses and sites.

What is internal SEO?
All the necessary actions that are done inside the site and are related to internal coding are called internal SEO . Internal SEO, like external SEO, has an effect on having better rankings in search results. SEO has two parts: - External SEO - Internal SEO Most web designers or business owners focus on external SEO and performance improvement and sometimes forget about internal SEO. Internal SEO is related to all the points inside the site and the site coding, it is possible that a site has a better external SEO , but due to not paying attention to the internal coding, the internal SEO of the site will also destroy the external SEO, which is why We must not forget to pay attention to both external and internal SEO and take the necessary measures to improve their performance.

The important points that should be considered in internal SEO are as follows:
- Content Title:
In order to improve internal SEO , we must write a unique and non-duplicate title and title for each content that also includes keywords. Content titles should include keywords to make it easier and faster to find results when searching. The title of the content has a special and strong point, and writing a keyword in it makes it easier and faster to appear in search results.

- Meta-descriptions:
Meta-descriptions are short descriptions that contain keywords and in 160 letters to the Google search engine explains what this content is about to give special points when searching and indexing Google content. According to the new algorithms of Google search engine, special attention is paid to the meta descriptions of each content, and if the Google search engine does not find a connection between the content and the meta description, it will spam the content and the page. Therefore, meta description is very important and to improve the performance of internal SEO , the insertion of meta description should not be forgotten.

- Site URL:
URL has a great impact on the presence of pages and content in the top rankings of search results . In order for the site to rank better and have both good internal and external SEO, we need to use keywords in the URL of the pages and the site. Using keywords in the URL has a huge impact on indexing and ranking in the top search results. Google has stated that the first 3 to 5 words of the URL are very important, meaning that the use of keywords in these sections can be effective. The URL should be short, concise, and legible, and should be easy to remember. Do not create long, unreadable URLs.

- Text tags:
​​​​​​​ In order for text contents to be easily readable and have an improved structure, sections or tags must be used. If tags are used to segment and optimize the structure of textual content, the texts will be easy for visitors to read and can be easily indexed by search engines. Tags are H1 to H6 tags. The H1 tag is used to write the main titles, it should be noted that these tags have a special point and the search engine pays more attention to them. Therefore, you should use the keywords inside this tag so that it can be in the search results when searching. After the H1 tag is the H2 tag, which is used to insert important internal titles. The score of this tag is less than the H1 tag and the ratio of the H3 to H6 tags is higher. Using these tags to segment textual content and make it easier to read can also be effective in having a good internal SEO .

- Appropriate places to use keywords:
Using keywords within the text is very important, but keywords must be used in the right place to have the desired results. Before updating Google algorithms, using more keywords was effective, but after updating the new Google search engine algorithms , keywords should be used in the right places and in the right number. If the right number of keywords are used in the right places, Google search engine can easily identify the subject of the content and display it in the search results to users. The average number of keywords that should be used in textual content is about 2 to 5% of the total content, and the right places to use keywords are tags that have special privileges. It is better to use keywords in titles and headings or tags to be better seen by search engines.

- Optimizing photos:
Using images within content can add to its appeal, and users are more attracted to visual content than text. Because visual content can easily convey the mesغير مجاز مي باشدe to the audience in the best way. The very important point in using images is that in order to have a good internal SEO , we must optimize the images. Image optimization is such that the Title and ALT attributes must be inserted. The ALT attribute is text that displays text instead of the image when it is not loaded or displayed.

Title is the title of the image that is displayed when the mouse is placed on the image of the subject and the title of the image. In inserting both of these features, a keyword must be written so that it is considered by search engines when searching and displayed in better results.

- Internal linking:
In addition to backlinks and external linking, internal linking is also very important and can be effective for having a good SEO . Backlinks and external links link the site and pages and direct users to other sites, but as important as backlinks are, internal links are also effective. Internal links allow users to move between pages of a site and go from page to page within the same site. In addition, internal links make the pages and site live and in other words, not deadlocked. In this case, search engines can go to other pages of the site through internal links and index them to display in search results. Lack of internal links causes the site to be dead and deadlocked and transfer through links to other pages of the site is not possible and pages of other sites are not viewed. So in order for both users and search engines to have access to other pages of the site and be transferred, link building must be done.

- Responsive design of sites:
Today, with the increase in the number of people who use other smart and portable devices such as mobile phones and tablets, responsive design of sites is essential for the site to be indexed by search engines in the best way and to be in the top ranks of search results must be designed to be responsive. By updating its new algorithms, Google has announced that it pays special attention to sites that are designed to be responsive, and if a site is not designed to be responsive, it may prevent users from displaying it in the top rankings of search results. Slowly in order to have a good SEO , site owners must design their site responsively, because a large number of users use mobile phones and tablets to visit the sites. So if someone is looking for the site to be seen by a large number of visitors and to be displayed in the top rankings of search results when indexed by Google search engine, they should design the site responsibly.

- Increase site loading speed:
According to Google, sites that take more than 3 to 5 seconds to load will discourage users and other users will stop visiting those sites. So in order for the site and pages to be seen by visitors, it must have a high loading speed. There are many techniques and tricks to increase the speed of the site, and you can increase the loading speed of the site by changing the hosting of your site, optimizing large images and compressing various types of content while maintaining their quality. The use of bulky content and spammed links or heavy graphical structure can slow down the loading speed of the site, keep in mind that to increase the loading speed, avoid using this content.

- Increasing the duration of users' presence on the site:
After attracting and increasing the number of site visitors, the focus should be on retaining users and increasing the duration of their presence on the site. As the length of time users stay on the site, the Google search engine will think that your site and content are user-friendly and users are satisfied with your site, in which case it will consider special points for your SEO. Increasing the duration of users' presence on the site and the click-through rate has a great impact on the internal and external SEO of the site and can cause their presence in the top rankings of search results. In addition to focusing on increasing the user's presence on the site, increasing click-through rates and conversion rates should also focus on reducing bounce rates. All of these are factors that can be effective in having a good and strong SEO .

- Presence in social networks:
​​​​​​​ By participating in social networks and being in public, you can attract many users and convince them to visit your website. If you can have an effective presence on social networks and convince users to buy and do link building for this, you can transfer more traffic from social networks to your site. SEO will also improve with increasing site traffic .

All the points mentioned in this article are good factors for having external or internal SEO, but note that all the points mentioned in this content are not the only effective factors and in addition there are other effective factors to have A good SEO must be observed.

Source:https://www.dotnek.com/Blog/Web/internal-seo-tips-that-you-should-know

Youtube:https://youtu.be/FS96wHHTVJo

increasing sales and business success. Now in this article we want to tell you how to use PR or PR to build and improve SEO performance .

What is PR?
PR is actually the ads and banner ads that are used to advertise the products on the site or the services performed. When site owners want to get to know their target audience and users better and offer products and services to meet their needs, they use advertising and referral methods to encourage users and audiences to use their existing products and services. There are many ways to advertise and introduce, one of which is PR. PR is the public relations that using them to advertise and introduce your site and persuade the audience to use the products and services available on the site increases site traffic and ultimately business success.

PR is the relationship between business owners and customers, which creates a strong interaction and communication between them. Establishing a strong relationship between customers and business owners will improve business performance, so that users can share their needs with business owners and improve business performance by providing feedback and feedback. To work.

Public relations refer to your brand's relationship with your target audience. In other words, the conversations about your brand and business are public relations. Public relations can be done through paid advertising that promotes your brand, or it can be through the writings of bloggers and journalists. In this case, if your brand is of high quality and is liked by some bloggers, they will insert your brand in their articles and content to introduce more to other users. There are two ways to introduce and become better known: one is to introduce your brand to people by paying money and doing advertisements, and so that more users know and buy your brand.

Or your brand is good enough to be introduced to users by bloggers and other people.
These referrals are called public relations business to become more famous and successful. In order for public relations to have a favorable result, some points must be observed.

What is the main purpose of PR?
PR are in fact the same banner ads that are used to attract and persuade the audience to buy and use the products and services available on the site. Success increases ads and banners. As the number of visits and the number of visitors to the site increase, so can the click-through rate and sales. Using PR, information is provided to the audience and customers and they are encouraged to buy and use the products and services available on the site. In other words, it can be said that PR is an advertisement that aims to increase site traffic and sales of products and information services and attracts and encourages many users and audiences to ultimately lead to business success.

Why is PR important?
The reason why PR is so important is obvious. PR are the ads that are used to persuade users and audiences to buy and use products and services. Without ads and promotions, fewer users will be persuaded to buy products and use services, but if the ads and product promotions are done properly, it will cause a large number of users to buy products from the sites. In other words, advertising increases sales and business owners make more profit, which ultimately leads to business success. Without advertising and product introductions, fewer users may be familiar with your products and a small number of them may be sold, but by promoting and promoting them, sales will increase and more customers will become familiar with the products.

Tips for PR:
- It is better to have a time plan before taking any action and consider your budget for advertising so that you can go great.
- The maximum number of times you can design an ad and pr for a keyword is once, if done more than once it will not have the desired effect and result.
- To introduce and advertise yourself, it is better to start with cheap advertising, and by improving your performance and increasing your budget, you can cooperate with large sites for advertising.
- In order to achieve the desired results in advertising and referrals, it is better to cooperate with sites that are in your field of activity and are also related to your keywords.
- To attract and persuade more users in the results of advertisements and introductions, it is better to be creative and use new and non-repetitive methods so that you can better penetrate and attract users.
- Your promotional ads and banners should be permanent.

What points should be considered in PR strategy?
- Gaining sufficient knowledge of the target audience:
In order for business owners to be able to produce valuable content to ultimately drive users to their sites through links, they must have sufficient knowledge of their target audience and provide them with Know full, identify their needs so that they can produce content that meets their needs. Gaining sufficient knowledge of the target audience is very important and necessary, because if the needs and desires of the audience are not known, they will make a mistake in meeting their needs. This is why gaining sufficient knowledge of the audience is very important. The first step is to identify the user and his needs to produce content according to their needs and to meet their needs, direct them to your site pages and content. For a business to be successful and more content to be seen by users, there must be strong interaction between business owners and users so that business owners can penetrate users and buy them or do other things. To persuade.

- Content production:
Content is one of the most important factors because it has the most impact on content. To have successful PR and SEO , you need to focus on producing good and valuable content, so that you need to consider the needs of users and identify the target audience, then produce content based on the needs and knowledge you gain from them. The content produced must be updated in accordance with the principles in order to be able to attract more audiences and meet their needs. Produced content should be completely user-friendly in order to attract the user at first glance. Choosing a topic for content production is also very important and you should choose hot and up-to-date topics for content production that have more searches. In order for your content to be valuable, it must also include textual, visual, and video content in order to make the desired impact.

- Good communication:
After producing valuable content to attract users, it is time to create links that lead the attracted users to your site by creating valuable and principled links. Of course, you should focus on some more points in this regard, including these points in the field of link building is not a direct reference to clicking on the link. This means that you should not ask the user directly to click on the link to enter the main website, but you should design and produce your text and content in such a way that the user himself is persuaded to visit the site and after the purchase attract the purchase. Be. In this section, you should use all the necessary tricks so that you can easily link after producing user-friendly content so that the user can enter the main site by clicking on that link. In other words, this section is for establishing strong communication and interaction between users and business owners, if the connection between them is established successfully and they can interact with each other and there is trust between them, users automatically and before When site owners are asked to click on the link, they themselves are motivated by curiosity and click the link to visit and get more information.

Where can good PR be used?
Good public relations, in order to have a good result and be visible to all users, can be used in social media posts, such as banner ads on the pages of other business owners, social media, news, high-traffic pages on the Internet , and ... be.

What are the characteristics of good PR?
Good public relations are public relations that can easily impress users and force them to do things like click on the site link, visit the site and products, buy and use products and services, and so on. Good public relations must follow the 3 points of user recognition, production of valuable content and interaction in order to receive the desired results.

Good public relations that can have the desired results must be in accordance with the needs of its audience, has produced user-friendly content, and to improve performance must have established close interaction and communication with users.

Today, other SEO methods are obsolete and the focus on public relations has increased. Professionals and members of the public relations team try to identify the target audience by gaining knowledge of them and their needs, to meet the needs of their audience to produce valuable and effective content that leads to business success and meeting the needs of users. To this end, the competition between competitors for better public relations has increased, and instead of blocking each other and hindering each other, they each try to improve public relations and better communicate with the audience in order to make their business successful.

Source:https://www.dotnek.com/Blog/Web/how-to-use-pr-strategy-to-improve-seo

Google Analytics tools can be used to accurately track your site, but UTM codes are used to track and manage inbound site traffic. If you want to know how to monitor and control incoming site traffic using UTM codes, follow this article.

What are UTM codes?
UTM stands for Urchin Tracking Module . In fact, these codes and tools belong to Urchin Company, which was purchased by Google in 2005. Interestingly, this software later analyzed the emergence of a tool called Google.

UTM codes are text strings that are placed at the end of site URLs, and webmasters and site owners can use UTM code links to track incoming traffic to their site and see where the source of that traffic is. And how it has been added to the site, or they can check the amount and impact of incoming traffic and take steps to improve their performance. If site owners use UTM code, they can make sure that the data in Google Analytics is placed in the Preview section, then they can analyze and analyze site traffic from the data they receive from the Google Analytics tool. In other words, UTM codes are codes that are used to examine and analyze the source, amount and impact of incoming site traffic.

Why use UTM codes?
The reason for using UTM codes to check and analyze incoming site traffic is that you can easily check all incoming site traffic to know where the source of this traffic is and if necessary to increase traffic or improve incoming traffic. Take the necessary measures. By attending social networks and creating links there, you may direct users from social network pages to sites, in which case you need to analyze incoming traffic to ensure their quantity and quality. Become. Or if you have done an ad to increase traffic and site visitors and you want to know the amount of incoming traffic from the ad to your site, you can use UTM codes and analyze them to achieve your desire. Or in other cases you may have placed backlinks on the sites and want to know the amount of traffic transferred from these backlinks , in this case you check the incoming traffic from the backlinks and if the amount of incoming traffic It is desirable for you to do more external linking to that site, and if the incoming traffic from a site is low, refrain from referring backlinks to those sites next time.

The reason for using UTM codes is to know the amount and quality of incoming traffic from different sources.

UTM code parameters
In UTM codes , there are some parameters through which the operation of reviewing and analyzing resources, amount and quality of incoming traffic is done. In other words, parameters play an important role in examining and analyzing the details of incoming traffic.

There are two types of UTM code parameters:
- Necessary parameters
- Specific parameters

Essential parameters of UTM codes
Essential parameters of UTM codes are used to specify the source, media and campaign.

- Source:
Using these parameters, the source of traffic input can be specified and checked. In this part of this parameter, the name of the social network that was used to receive traffic is displayed. The names of social networks such as Instagram, Twitter, LinkedIn, Telegram , etc. are shown as sources of incoming traffic, and you can find out which social network generated the most traffic. For example, if you used Instagram to receive inbound traffic, it will give you the name of Instagram in response to reviews. utm_source = Instagram

- Media:
In this section of the essential parameters for checking incoming traffic, you can identify the type of media and the tool that has the most traffic. For example, you have used various media and tools such as banner ads, videos or ... to advertise and attract users, and in this section you can find out which media and tools will get more traffic to your site . Has entered. In other words, you can find out which media are effective to use and which media users have been influenced by and entered your site, to use those media more. By recognizing which media have not been considered by users and have not been able to transfer more traffic to the site , you can take the necessary steps to improve their performance so that they can also be effective in transferring traffic to the site.

- Campaign:
If you use campaigns to increase your site traffic and you want to understand the amount and quality of their traffic, you can use the campaign parameter. In this parameter, you can find out which campaign has brought more traffic to your site and has performed better than the others. In this section, you can identify effective campaigns or weak campaigns and use the statistics of this parameter to improve your performance and your next decisions.

Specific parameters of UTM codes
Specific parameters of UTM codes are used to specify content and keyword.

- Content:
This parameter can be used to identify which of your types of content has been effective in attracting and persuading the user and transferring traffic to the site. You may have created different types of content to attract users and increase site traffic and want to check which types of content have attracted the attention of users, in which case using this parameter is a good option.

- Keyword:
In some cases, you may want to get more traffic from a keyword or do a lot of advertising and actions to make a keyword successful, in which case you can use this parameter to get detailed information and to improve Perform your informed decisions and actions.

 What are the benefits of using UTM codes?
There are some cookies that can be used to analyze incoming traffic sources, but in using UTM codes you can customize the analysis and with more and more detailed sources, amount and quality of traffic. Check the input.

- Get acquainted with the sources of incoming traffic
- Find out which campaign or ad has brought the most traffic to your site
- Get information about the route users enter and traffic to your site
- Find out which keywords have been most effective in attracting users and driving more traffic to the site - Be aware of a popular page through which more users have entered the site
- Find out which anchor text and text on the link has been effective in attracting the user

How can we use UTM code?
To use UTM code, you must first get acquainted with the tips so that you can use them to analyze and analyze incoming traffic to your site . There are two ways to use UTM code:

1- Manual method of making UTM codes
2- Automatic method of making UTM codes

In the automated method of making UTM codes, some online and ready-made tools can be used to create UTM code by entering a little information and pressing a button, and use it to check and analyze the details of incoming traffic.

- Campaign URL Builder tool
- URL Builder

Here are the things to look for when selecting your UTM code manually:
- Pay attention to uppercase and lowercase letters when creating UTM code.
- Put a question mark after the main link and before inserting the UTM code.
- You must use the = sign when setting UTM code parameters.
- It is possible to use several parameters simultaneously and they must be separated using the & sign.
- When entering campaign names or keywords, you can put a dash between them.
- You must use the + sign to insert multiple keywords at the same time.

Build code automatically using the Online Campaign URL Builder tool
1- In the first field, enter the URL of the site.
2- In the second field, you must enter the sources of incoming traffic. Such as social networks Instagram , LinkedIn and ...
3- In the next section, you must enter your media and the type of tools you have used to direct and bring traffic to the site. Such as media banner ads, video and ...
4- In the next option, enter the name of the company that you have participated in to increase the amount of traffic to your site.
5- In the next field, you must enter the keywords of your generated content. Note that if you have used a lot of keywords, you must use commas to separate them in the UTM code generation method.
6- Finally, fill in the content parameter, which is the last option.

Check the results of UTM codes
Once you have created the UTM codes , you should use the information obtained from them to analyze the details of incoming traffic. To do this, you need to have an account in the Google Analytics online tool and log in to your account in the Google Analytics tool. Google Analytics is the best tool that shows the results of UTM code in the best and simplest way, and you can use the information obtained from these tools and codes to determine the amount and quality of incoming traffic and improve your performance .

Some advertising campaigns, which also have high غير مجاز مي باشدts, fail to increase site traffic and cannot have a good effect, which is one of the reasons for this failure is the lack of review and analysis of results. If you analyze the results, you can understand the reason for the failure and prevent it. UTM codes are one of the tools used to analyze the results of traffic increase measures. If you use this tool, you can get the details and information you need to finally achieve the desired results.

Source:https://www.dotnek.com/Blog/Web/what-is-utm-in-google-analytics

Youtube:https://youtu.be/jk8FxCb_gqo

and necessary measures to increase and attract more users. Do. One of these tools is Google Trends , which provides a lot of information for keyword search and can help you choose the right and relevant keywords according to the level of interest and desire of users.

What are Google Trends?
Google Trends is a tool used to inform the interests and desires of users on various topics. In choosing the right keywords, we may make a mistake and choose a keyword that is not compatible with the interests of users or has not been searched by them. In this case, our page and content will not be seen. The solution is to use keywords that are mostly searched by users and are in their area of ​​interest. Google Trends is a tool that provides accurate and useful information about keywords to site owners and helps them choose the best and most appropriate keyword.

When using Google Trends, you can restrict your country and location and select your country, in which case Google Trends will give you information about keywords within your country. If you do this, Google Trends will give you information about keywords within your country and you will find out which keywords are most searched by users or which keywords are related to your keywords.

In other words, it shows the popularity and number of keyword searches in the defined geographical area so that site owners can more easily decide on the right keyword. Google Trends shows which topic and which keyword searched the most and the least by users in what time period and in what geographical location.

What are the advantages of Google Trends?
Website owners can use Google Trends to better understand their users and learn about the most popular and attractive keywords and phrases.

- Review and analyze competitors and gain sufficient knowledge of them
- Ability to compare two words and key phrases according to their popularity
- Ability to improve your local SEO according to the possibility of geographical area
- Get acquainted with related keywords
- Choosing the right and effective keyword
- Improving site SEO and producing quality content, according to gaining knowledge of users' interests
- Increase site traffic and better ranking by producing content for the most searched keywords

How to work with Google Trends?
Working with this tool is very simple and easy, and of course this tool is available for free and easily to all people and site owners, and people can easily enter this site just by logging in to Google Trends and having an email address. And use good tools.

After entering the Google Trends site, enter your desired keyword in the search bar and wait for the results.

- Search for keywords and find out how popular they are:
After entering the keyword, you will see results, including the results of the chart. A chart will appear showing you the popularity and search keyword you entered at different time intervals. You can use this tool to find out the popularity of the keyword at different time intervals. The results can be limited and more accurate based on some filters.

Some of the Google Trends filters are as follows:
- Local Search:
By searching locally and restricting geography, you can find more detailed information about a keyword in a particular region and country. The information provided in this filter is within the geographical range that you specify. Using this filter, you can get more detailed information and use them to improve your local SEO .

- Time Search:
Using this filter, you can search by time period and find out the popularity and search for keywords in specific time periods.

- Batch search:
Using this filter, you can search based on some categories and groups. For example, categories of art, cars, website design , etc. In this case, you can easily find out the popularity of keywords in specific areas and the information obtained from this filter to improve your performance in the relevant areas. use.

- Compare keywords and phrases with each other:
In addition to searching based on specific filters, you can use the Google Trends tool to compare several keywords to find out how popular and searchable they are compared to each other. In this case, you will encounter a chart that has several color lines, each of which represents a keyword, and you can easily compare keywords at the same time and find out how popular they are at different time intervals.

- Identify users' needs and increase sales:
Using free and easy tools Google Trends, you can increase sales of products . In this case, you can compare the keyword sales of the two products, and you can choose whichever has the most search and popularity and increase the inventory of that product to eventually increase sales. In this way, you identify the needs of users and to meet their needs and improve your business, sell ​​products that more users are looking for.

- Correct the structure and shape of keyword writing:
Using the Google Trends tool, you can also compare different shapes and structures of words. For example, you can put two terms meta description and meta‌‌description in the Google Trends tool and compare them with each other to know which one is most searched by users to use that phrase. This will improve SEO, rank higher in search results and increase traffic.

- Identify seasonal trends:
​​​​​​​ You can increase your sales by identifying seasonal trends and searching and generating content based on seasons in the Google Trends tool. For example, if you analyze the keyword umbrella in the Google Trends tool , you will see that the most search statistics for this word are in June, because it rains a lot in this month and users search according to the season and their needs.

- Popular keyword selection:
Before generating content, the appropriate keyword must be selected, which can be selected using the appropriate and popular keyword using Google Trends tool. For example, you can compare equivalent words in Google Trends to see which one is searched the most, select it to produce content. For example, the word fidget spinner has more searches than the word yo-yo, which indicates that the popularity and demand for fidget spinner is higher than yo-yo, so you can do your content for the word fidget spinner to increase both traffic and sales . Be.

- Use the Google Trends calendar and special occasions:
You can even use the Google Trends calendar, by marking all the important occasions and dates to produce content related to each occasion at the right time. For example, the Oscars are held in March each year, and if you look at Google Trends, you will see that the search rate for the word Oscars in March is higher than in other months of the year. Therefore, by marking specific dates and occasions in the calendar and producing related content, you can allocate the most traffic to your site.

- Hot and up-to-date content:
Google Trends allows users to view the ups and downs of a topic or keyword by viewing charts and time intervals. For example, the keyword of the World Cup, which is held every 4 years, peaks in the results chart, but declines in other years. This means that the search volume for the World Cup keyword increases in the year of the event but decreases in other years.

- Specializing the search process:
​​​​​​​Users can make the search process more specialized and professional so that they can easily access the content they want. Specializing and restricting the search process can be done through web search, photo search, news search, Google Shopping and YouTube search. By clicking and reviewing the results of these searches, users can access trends and view trended content and products.

- Related content and words:
Using the free Google Trends tool, you can see other related keywords close to your keyword from the related queries section. This section will display keywords that are close to your keywords, and you can use these related and closely related keywords in your content to drive more traffic and visitors to your site content and pages. If on social networks such as YouTube and Instagram , content related to content that has been searched by the user is displayed, in Google Trends, similar keywords are displayed, related and close to the keyword entered by the user.

- Geographical area:
​​​​​​​ Using the Google Trends tool, you can identify areas and cities or countries that want your products and thus increase your sales. For example, if your products are cooling products, you can increase the sales of your products by identifying tropical areas and attracting users from those areas.

- Check the blind spots:
​​​​​​​Use the Google Trends tool to always be one step ahead of our analytics. That is, by using this tool and examining the detailed information of the keywords in different time and place intervals, the content is more up-to-date and we identify the unpopular content. To do this, it is better to examine long periods of time to easily see the peak and decline points and improve the weaknesses. Google Trends is one of Google's free tools that is used to check and analyze the popularity, interest or dislike of users for keywords and provides detailed information about different types of keywords at different time and place for users. Using Google Trends tool helps site owners to choose the best and most relevant keyword for their site content that will drive more traffic and visitors to the site .

Source:https://www.dotnek.com/Blog/Web/google-trends-tutorial

These illegal actions may destroy business competitors and lead to their downfall.  Having a principled business, legal SEO and healthy competition with competitors is the best course of action, but not everyone can do it and use illegal methods.

What is negative SEO?
All illegal actions that are done instead of competing with competitors and trying to standardize their SEO are called negative SEO. Negative SEO or black SEO is opposite to positive SEO and all the actions that are done in them are completely different from each other. In negative SEO, the actions taken are illegal and unprincipled, which are done to hit or destroy the competing business, but in positive SEO, business owners try to use legal and principled methods to SEO their site. Upgrade and improve your site ranking in search results. In a positive SEO, all actions taken are legal and if done correctly can provide good results for the business owner.

In negative SEO, business owners try to destroy the competing business, that is, instead of competing with their competitors and taking useful steps to overtake them, the business destroys them. They cut or hit and fall.

Therefore, negative SEO can occur on the Internet for all businesses by their competitors, but negative SEO is a very long process that requires more time and energy. If you have tough competitors and your business has achieved success and top rankings, it is better to pay attention because you may also suffer from negative SEO. If the negative SEO process is done professionally and in a complex way, even the Google search engine may not recognize it.

Different methods of negative SEO:
Negative SEO has different methods and can be done in various ways. Here are some ways to do negative SEO and how to deal with it:

1- Website hacking:
Today we all know that it is possible to hack pages on the internet and there are some professional hackers who do this easily. Hacking is one of the methods that can be used by competitors to downgrade and destroy businesses. Your competitors may hack into your website admin panel by hacking your website and using spammed links or redirecting them to malicious sites, harm your site or redirect your site traffic to their own. After the admin panel of your site falls into the hands of competitors and hackers, they may take any action to damage your site.

- Anti-hacking strategies:
To prevent hackers from hacking your website with negative SEO goals , it is better to strengthen the site's security measures to make it harder to enter the site. If you have used content management systems such as WordPress to create and build your site, you can use the Google Authenticator plugin to strengthen its security measures to enter the admin panel. By using this plugin and making its settings, you can easily strengthen the security measures and make the process of entering the site management panel more difficult. You have to use complex passwords that consist of letters and numbers. You can even use two-step encryption to make logging in to the admin panel more difficult and secure.

2- Spam Links:
Having one or more spam links within your website does not do much damage to your site and does not eliminate your site altogether, but there are some spam links that are related to each other and form a large collection. Have formed what are called Link Farms. Link Farms are a collection of spammed links that have the same anchor text, which may be a specialized word or phrase, or even unrelated to your site content. But clicking on these inline texts activates the spammed links that are related to each other and disrupts the structure of your site. Also, the structure of these link farms is such that the site owner is blamed.

- Strategies to deal with spammed links:
Negative SEO attacks or spammed links cause a lot of serious damage to the website and the results are irreparable. But the best way to deal with such links is to investigate and prevent this from happening. This means that if a spammed link occurs, the results will be irreversible, so it is best to prevent spammed links from occurring before they occur. Preventing spam links can occur by managing and controlling backlinks and external links. One of the tools used to better and more accurately manage backlinks is SEO Spyglass. Using this tool, you can check the number of domain referencing links.

Using the graph data provided by this tool, you can review and analyze the referenced external links, and if the backlinks are not referred to reasonable and good sites, it is better to take the necessary measures to review Carefully check whether these links are from Link Farms or not.

If you have detected malicious links, it is better to delete all of them yourself, and if you could not remove the malicious links, it is better to create a Disavow file that will remove and reject the malicious links. Disavow means rejecting malicious links and denying the site dependence on such links, or in other words, the search engine optimization and Google is told to ignore such links when indexing the site.

3- Copying the contents of your website:
Copying the contents and contents of your site is another negative SEO way, in other words, by copying your contents, people steal from the contents of your site and do illegal work. Of course, copying content by users is not illegal, it is illegal and theft when a competitor does it with the aim of destroying and destroying the website. Google search engine is very sensitive to duplicate and duplicate content and if it detects and the content is duplicate, it will definitely give them negative points and will prevent them from indexing or displaying in the top rankings of search results. Of course, Google is smart enough to recognize the original version of the content, but sometimes it is possible to find and index the copied version sooner than the original version, in which case the original version of the content may not be indexed by Google and instead Index the copied content, which causes a lot of damage to the site.

- Copy Content Solution:
To deal with duplicate content and prevent the copied version from being indexed instead of the original version, it is best to use the Copyscape tool so that you can identify sites that are copying and using your content. Deal with them. If you used this tool and saw a site that copied your content and used it on their site, it is better to contact them first and ask them to delete your copied content. If they did not delete it, you can use the copyright infringement report tool to report to Google that they have copied and used your content.

4- Remove your best backlinks:
Another negative SEO method used to eliminate and damage sites is to persuade site owners to remove effective and principled backlinks . In this case, you will send a mesغير مجاز مي باشدe or email to the owner of other sites to which you have referred backlinks and they will be asked to remove the backlinks referred to your site. In this case, by removing effective backlinks, the site will lose the traffic it received from those sites. So this is a disaster and a failure for the site.

- How to deal with the removal of effective backlinks:
In this method, where you send a mesغير مجاز مي باشدe or email to the owners of the sites to which you have referred backlinks, it is better to use personal email when communicating with the owners of those sites. To reduce the likelihood of this happening. Or you can even use the MonitorBacklinks.com tool. Using this tool, you can view, analyze and review all backlinks and external links referred to, and mark effective and good backlinks so that you are notified when something happens to those backlinks. .

5- Creating fake accounts in virtual networks with your brand name:
To destroy your name and brand, some accounts are created in social networks to destroy your name and brand by publishing illegal content and change the mentality of users towards you. It is better to be vigilant to prevent this from happening and deal with it so that your name and brand are not destroyed.

- How to deal with the destruction of your brand:
To do this, you must be vigilant and identify such accounts and spam and report those accounts to be deleted and prevented from further activity. You can use Mention.net to identify accounts that use your name and brand.

How can we understand if our site has a negative SEO?
- Creating a large number of links from ru, .cz, .cn, .pl, .ro, .bg, .bz, .com domains. Of course, having backlinks from this type of domain does not always mean that It is not normal, but if the number of these links suddenly increases, there is a possibility of attack and negative SEO.
- A large number of links from unrelated websites appear suddenly
- A large number of links suddenly appear from unauthorized and illegal sites
- Creating a large number of links with anchor texts from various sources

Google search engine, which aims to gain user satisfaction, is trying to provide solutions and some algorithms to eliminate this type of attack and establish the security of sites and businesses on the Internet. But with the development of Google's security algorithms , hackers and profiteers are also looking for solutions that they can crack down on and profit from illegal means, so such attacks may be possible but very rare. Of course, if your website and business is not very large, this is less likely to happen. But if you have a large and extensive site and business that has more competitors, you need to be careful and take the necessary steps to prevent this from happening.

Source:https://www.dotnek.com/Blog/Web/everything-you-need-to-know-about-negative-se

So, get excited to start with iOS development and enjoy building your first app. Developing iOS apps was quite difficult years ago because it required many languages ​​and frameworks to complete the project. However, this is not the case these days. Developers can easily do coding and programming with the help of XCode. It helps them to learn more and more. iOS development is the process of creating or modifying apps on the iPhone. An IOS developer can create his apps and can modify the existing apps by using specific tools. The software development kit (iOS SDK) allows the developer to develop mobile apps.

In 2007, developers were prohibited from making changes in IOS. Apple Instead directed them to develop web applications for the Safari web browser. But after the backlash of developers, Apple released SDK on March 6, 2008. This SDK is available on a Mac computer but not on Microsoft windows. Combined with XCode , iOS SDK allows the developers to create apps using the iOS programming languages, officially supported by Apple Inc, including Swift and Objective-C.

Here is how you can get started with iOS development

1- Grab a Mac
Having a mac is the best option for iOS development because Microsoft Windows does not support iOS development. For iOS development, your Mac should have an Intel-based processor with a running version of maغير مجاز مي باشد 10.14.4 or above. In case you own a Mac pc then it should at least have 3.6 GHz intel i3 processer for the tool to run smoothly.

1- Have an Apple ID
To develop apps , you should have an Apple id. Apple id is required for the installation of XCode and to access the documentation on SDK. Most importantly, it will allow you to deploy your app on the iPhone or iPad. If you don’t have an Apple id then you should go on the Apple website and register your identity.

1- Choose the language
To start with the development of iOS , Swift is the language to focus on as it is Apple's own programming language. While Objective-C is the native language of iOS, Swift is a better option for many reasons. Swift is not only more useful; it will take less time to learn. While Swift has made things even easier than before, learning iOS is still not an easy task and takes a lot of hard work and dedication. For an experienced developer , Swift can take a few days/weeks to learn. If you're new to programming , it will be helpful to know a few basics before moving on to Swift, such as object-oriented programming.

1- Install XCode
Install XCode on your Mac to start iOS development. XCode is the only app you need for creating your app. It provides developers with an integrated development environment (IDE). XCode will give you the latest iOS SDK version for creating an app for the most recent version of the iPhone. It also has a built-in editor for source code, graphic user interface (GUI) editor, and debugging tools. Most importantly, it comes with an iPhone and iPad stimulator so, you can test your app without deploying it to your iPhone and iPad

When learning iOS development, one thing that makes it easier to get started is that most of the learning focuses on one language. Knowing this language will be able to quickly catch up with iOS development. You can get started with iOS development at any time in your life. You can fit your learning time into your schedule and make it convenient for you. However, how much time you can and want to devote to learning programming will affect how quickly you reach your goal.

Source:https://www.dotnek.com/Blog/Apps/getting-started-with-ios-development

The click-through rate , or ctr for short, is the number of times users click. In this article, we are going to examine CTR and impression together and tell their differences.

What is Click Through Rate?
 The click rate is actually the number of times a user clicks on the site. Simply put, suppose a user encounters a large number of search results after searching and has to choose one of them. The user selects and clicks on the site in the search results Click rate is said that the higher the click rate is better. Increasing the click-through rate is effective in having a good SEO .

How to increase click through rate?
Click-through rate is another factor in having a good SEO that we should try to increase, or in other words, encourage users at first glance to choose our site from the search results to click and enter.

Here are some ways to increase your click-through rate:
- Use appropriate titles for the contents and pages of your site to attract users' attention
- Do not use duplicate or obscene content
- Provide useful, valuable and user-friendly content and services
- Provide high quality content
- And most importantly, the use of appropriate meta descriptions that include a comprehensive description

When users see your site link in search engine search results, they have very little opportunity to decide which site to click and select. In this case, you should use some tricks to attract and persuade the user to click on the link to your site.

To persuade the user to click on your site link in the search results, pay attention to the following:
1- Page title:
The page titles of the sites are displayed using the title tags. The amount of free space to insert an attractive title for a page of 70 characters, in which space should be written attractive text and title to attract and persuade users. You can use some magic words to persuade and attract users to have a better and faster effect. The magic words that are available on the web are as follows:

- Right now
- Fast
- Step by step
- Simple
- Easy
- Free
- Inexpensive
- What is
- General training

It is one of the magic phrases that increases your chances of persuading and attracting users as soon as possible to click on your site link in search results. Of course, the choice of titles varies depending on the type and area of ​​activity and business, and it is better to choose titles and key phrases depending on the type of business, but these are examples of magic words for all activities and business and the work has been effective.

To select the best keyword phrase for the title, it is best to try a few titles over a period of time and then check their click-through rate so you can choose the title that has the highest click-through rate and is most effective.

2- Optimizing meta descriptions:
Meta descriptions are placed exactly under the page titles and include more general and comprehensive descriptions that are displayed in a smaller font title. The blank space for inserting the meta description contains 168 characters. Meta descriptions must be comprehensive and tell the user all the content within the site in a few sentences, and the meta descriptions must be such that the user can easily read it to determine whether the content on this page and the site needs him. Side or not. To attract and persuade the user as much as possible, it is better to use words and phrases that can easily persuade the user, for example, by writing the phrase "free education" or "awards" the user can be attracted and the site link to visit and enter Click.

3- Using standard markup or Schema:
Using Schema is another method that is used to persuade the user to click on the site link and log in to visit. Schema can have different modes, for example, inserting scoring stars next to the site link can be effective in persuading and convincing the user, and the user becomes more confident by seeing the stars that this site is trusted and valid, and the link for The click clicks, which increases the site click-through rate . Of course, inserting stars is not the only type of schema and there are various types, of which inserting stars is an example.

Is the click-through rate effective on the site SEO?
Yes, high click-through rates can have an impact on a site's SEO . According to SEO experts and people who have worked in this field, the high click-through rate on the site SEO and its ranking by search engines has a great impact. If a site's click-through rate is higher than its ranking, Google's search engine uses the Rank Brain algorithm to improve its ranking in search results.

How is the click-through rate calculated?
Since the click-through rate has a huge impact on the success of the website, you need to be able to calculate it correctly. The way to calculate the click-through rate is that the number of clicks should be divided by the number of views or impression of the site. In other words, the click-through rate means how many times a site has been clicked for the number of times displayed.

Presence in pages and search results alone is not effective and should be planned along with trying to appear in better ranks of search results to persuade and attract the user to click and enter the site.

What is Impression?
 Your presence in search results is called Impression . To better explain Impression, it is better to give an example. Assume that users in the Google search engine have performed a search operation and your site is among the top 10 sites in the search results, in this case your site is considered Impression. Even if your site ranks lower in the search results page, your site will still be considered Impression.

Assume that your site is on the second page of search results, if the user enters the second page of search results, in this case, your site that is present in the second page search results is considered Impression .

What is the difference between impression and click through rate?
Impression and clickthrough rate are two terms that are widely used in the field of SEO and are sometimes used by people instead of each other. But these two terms are very different from each other and cannot be used interchangeably. Click rate is the number of times a site link is clicked by a user to visit, but impression is the number of times a site is placed in the search results of different keywords and seen by users. Impression is the presence in the search results and being seen by the user, but the click-through rate is the number of clicks of the site link by the user. To calculate the click-through rate, the number of clicks must be calculated on the number of clicks seen, is the same impression. Therefore, these two terms are completely different from each other and cannot be used interchangeably.

What is the role of impression?
Impression is the number of times users appear in search results and are seen. To be seen more by users, you must first follow all the principles of SEO and content production to appear in the top rankings or Google results pages to be displayed in search results. After you are in the search results, you should take the necessary steps to attract users to be attracted after seeing your site and click on your site link. In this case, your clickthrough rate will also increase, which will have a great impact on the site's SEO.

When is the click-through rate not useful for the site?
When the click-through rate is not related to a keyword or phrase, it does not cause branding, it does not increase sales, and ... a higher click-through rate will not be effective.

The reasons for the ineffectiveness of increasing the click-through rate are as follows:
- You have used monetary and payment methods to increase your click-through rate
- More clicks are used for ads than for visits
- Using unrelated clicks and money is of no use and is just a waste of your money
- Using keywords at a غير مجاز مي باشدt will not be of any benefit to the business.

What are the factors that reduce the click-through rate?
- The domain is unrelated to the topic and keyword searched
- Use of irrelevant and duplicate meta descriptions
- Unrelated site address and URL
- Use irrelevant, repetitive titles that are not user-friendly

Some important points in Impression:
The presence of the website in the pages and search results does not necessarily mean that the user has searched for our site address, but the user will encounter a number of site links by searching for the keyword and phrase. Your site may rank 9th in search results and the user may scroll up to 5th, but again in this case your site is considered Impression.If your site is on the second page of search results and the user does not enter the second page, your site will not be considered Impression. But if you enter the second page of search results, Impression will be considered for all sites on the second page.If a site is on the first page as a result of searching for keywords and phrases, the Impression of that site will be equal to the number of searches for this word.

Source:https://www.dotnek.com/Blog/Web/difference-between-ctr-and-impression

In order to be successful with our competitors in our field of activity and business, we must be able to analyze their activity and learn from their strengths and learn from their weaknesses not to make the same mistakes.

What does competitor analysis mean?
Competitors' activity analysis is done with the aim of being able to identify all the steps and activities they have taken and identify their strengths and weaknesses to use them to improve the performance of our business . Competitors analysis includes analysis of the site's SEO status, review of internal and external links of the site, the amount of traffic and site traffic. In other words, instead of speculating or acting with hesitation, we use methods that have been tested by analyzing the activity of competitors and we are somewhat confident in their results. Therefore, analyzing the activities of competitors and using their strengths and weaknesses in business can help business owners in making decisions and taking the right actions.

The importance and impact of competitor analysis
A very strong motivator and motivator to continue positive activities to improve business performance .Prevents undue self-confidence.Recognizes your weaknesses.Enables business owners to take good and positive steps to achieve the desired result.Improves and improves business performance.

Competitor analysis can also help you answer some questions, so that you can determine which keywords are best to use by examining competitors' activities, or what internal and 

What are the most popular topics and what should I produce content on?

What are the best, most visited and most effective keywords?
What are the keywords that had the opposite and negative effect on SEO ?
What are the strengths and weaknesses of competitors and me?
What is the best way to produce content?
Who are my real rivals and how can I defeat them?

Competitors analysis steps
1- Identify SEO Competitors:
Your competitors are not just sites that are in your field of activity, but also sites that have used your techniques and methods to achieve top rankings in search results . There may be some very successful sites in your field that have a lot of traffic and traffic, but these types of sites are not your competitors. Some sites that use your target keywords or techniques and surpass you are considered your competitors. You need to identify such sites and take the necessary steps to compete and surpass them. Identifying such competitors is very simple, you just need to enter a few examples of your target keywords in the search engine and see examples of similar sites. Sites that rank better than you in search results are considered competitors, and you should analyze their behavior and activity and use analytics results to improve business performance.

2- Recognize and evaluate the difficulty of keywords and phrases objective:
In this stage of analysis, we must use automatic site analysis tools. We need to examine and analyze our competitors 'SEO to know the level and strength of our competitors' SEO or weakness.

Using the results of the SEO site analysis of the competitor site, we should obtain data to respond to the following and be able to obtain information about the following:

- Volume and amount of competitor site searches
- Social signals of a rival site
- The rank a competitor has earned in Alexa
- Complete information about backlinks and external links
- Domain validity and life
- How to be indexed in search engines
- The amount of traffic and input of the competitor site

By obtaining the necessary and sufficient information for the following, we can be informed about the strength or weakness of the competitor's SEO. Of course, it should be noted that after identifying competitors and identifying the level of strength of their site SEO, it is better to rank the competitors based on the level of strength. Because the stronger our competitor has SEO, the harder it will be to gain traffic and rank , so it is better to start with competitors who have a weaker site than other competitors. After this, it is better to optimize the keywords of the target that the competitor site has obtained by using that traffic and better ranking, so that the traffic and ranking of the competitor site is the desired one for your site and you are one of the competitors in ranking and presence in Get ahead of search results.

3- Using new keywords:
In addition to focusing on the target keywords of the competitor site, you should be able to predict what topics your competitor will work on in the near future. If you can make this prediction correctly, you can use new keywords or generate content for related and new topics to overtake your competitors. In this case, you can produce content on a topic ahead of your competitor that the competitor was also thinking of producing content with that topic.

In every business and field of activity there are some valuable keywords that are used by very few business owners, it is better to identify such keywords and produce valuable content for them. By doing this, you can meet the needs of users faster than your competitors and increase traffic and site visits .

4- Content SEO Content Analysis:
At this stage of the analysis, you should use site content analysis tools to be able to access information about the competitor website. Using these tools, you can check the content production structure of a competing site and the time intervals of content production and dissemination, and use them to improve your site. In this way, you can identify the structure of its content production and identify the time interval of publishing the content, by producing and presenting content faster than the competitor.

Try to understand what they do in the best way so that you can follow their example and use those methods to improve and improve your site .

In the content analysis stage of the site, pay more attention to the following:
- Content production structure
- Type of content produced (text, video, synthesis, etc.)Content length
- Keywords used in the content
- Internal and external links used in the content
- Relating topics
- Examine how much detail they have given
- Discover their naming strategies

5- Analyzing competitors' linking:
Linking is one of the most important and effective measures in websites. You need to be able to use some tools to know how to link to your competitor site. Getting information about competitor site linking can help you outperform your competitor. In this way, you can find out the sites that your competitor has backed up, or know the number and how to get backlinks , and use these methods and tricks to link to your site.

6- Evaluating the structure and user experience of the site:
It is worth mentioning that the site user experience has a great impact on the site ranking and according to Google's updated algorithms, search engine and optimization pay more attention to the site user experience and give them points. They also give more.

High site loading speed and SERP upgrade are among the items that are related to the user experience and have a significant impact on the site ranking according to Google's new algorithms.

If a site has a problem with loading speed or user experience, it is better to pay attention to the following and follow them so that you can easily solve the problems of site loading speed and user experience.

-Make sure that the site works based on the search goal and if this is not the case, take steps to act based on the search goal.
- Prioritize landing pages and site speed optimization.
- Optimize your sitemap for better crawling.

7- Examining the strategy of competitors' activities in social networks:
Today, the presence and use of social networks is necessary to improve their performance and increase the amount of traffic and visits. So even if you do not use social networks, it may not be possible to have strong SEO or more hits. The reason is that by using social networks, the interaction and communication between users and business owners becomes deeper and more, and you can easily increase social site traffic and strengthen the site's SEO by using social networks. Therefore, you should examine the behavior and the presence and performance of your competitors in social networks so that you can model their strengths and weaknesses and use them to improve your performance.

By examining the activities of your competitors in social networks, you can get the answers to the following questions:
How popular are your competitors with users?
What kind of content do they produce and publish on social networks?
How do they communicate with their users?
How do they influence and influence their users?
How are they branded?
What platforms and social networks have they chosen for their activities?

8- Checking their advertising activities:
Some site owners may use paid methods to increase traffic and visits , in which case you should be aware of the process of their advertising activities. If you have tried all the available methods to overtake your competitor and you have not achieved the desired result, consider the possibility that your competitors may use monetary tricks to increase their site traffic . In this case, you should examine their advertising methods and use this information to launch click ads, banner ads, Google ads or other advertising methods to not lag behind your competitors.

In this article, you are familiar with the methods of analyzing the activity of competitors and you can use them to analyze the behavior of your competitors and surpass them, but the important thing is to do all these steps continuously to You can achieve the desired result. Of course, these methods may seem impossible and complicated, but with some tools, all these methods have become very simple and easy, and you can use a variety of tools to easily perform these methods.

Source:https://www.dotnek.com/Blog/Web/competitors-analysis-in-seo