development

By registering a website link to a web directory, you can attract as many users as possible to the website and also increase the traffic to your website , so that users can use this list to achieve their goal faster.

What is a Web Directory?
Web Directory is a website which has a list of links to other websites, all of which are related to a common topic and provide an organized way to find websites.
In fact, unlike search engines, which provide users with a list of websites related to the user's keywords, web directories only categorize the list of websites depending on the type of content and activity. Users log in this section to search the websites which have worked in their field of interest.
The difference between a web directory and a search engine:
In a web directory, websites are categorized by topic, while in a search engine, the website categorization is based on keywords.
Plus, in the web directory, related topics and existing links are collected and listed by humans, while in the search engine, all available links are automatically collected and ranked by robots.
As a result of the point mentioned above about the difference between a search engine and a web directory, it can be concluded that a web directory which is created by humans, gives more relevant results to the searched topic, and due to the fact that it is done by robots in search engines, results are irrelevant to the topic being searched and are only based on keywords.

How to create a web directory?
As we mentioned, the entire list in the web directory , which includes a list of related topics is done by humans, and the entire list is selected manually.
The person who is doing this task must add all the required information to related websites, including title, site link and etc., manually to the list.
The web directory may allow other websites that have similar topics to the ones in the list to register their link in it for free, or maybe they have to pay for registering their link, all depending on the way that the web directory works.

How to search the web directory?
To find the desired content in the web directory, there are two methods which are called browse and search, they help to separate different websites from each other and prepare a more usable list of categories, but there is usually a search engine in the web directory which allows you to search the entire website.

Types of web directories:
As mentioned, registering a link in this list may be free or paid, which has led to the creation of two types of web directories.

- Free web directory:
You do not need to pay to register a link in this type of list.

- Paid web directory:
Registering a link in this type of web requires payment.

Tips to help send and register the website links in directories:
- Prepare a list of the names of all the web directories to which you have sent your website link, to avoid wasting your time re-submitting to duplicate websites, this list that you have prepared will also help you in the future because if you design another website you can submit it to all the web directories in the list.

- Most people recommendation is not to pay for registering a link in a web directory and use free ones, but if you find a reputable and valuable web directory which you should pay for, it is worth the price.

- There are so many directories on the Internet that you have to spend a lot of time choosing between them. Fortunately, there are lists collected from all these websites that are ranked in order of value and credibility, and you just have to choose the websites which are related to your topic and have a good ranking to send the link of your website to them.

- You should choose the right group of directories, because if the directory manager considers your website as an irrelevant one to the topics in the group or the one with a lower quality than other websites, your link will be sent to the recycle bin immediately.

-While registering your website link, you should be careful ink choosing titles and select related topics because these titles will turn into hyperlinks , which is of great value for your website.
- In the directory section, the descriptions you enter are less important than the title, but in order to be successful, you must do everything carefully, so that your website gets more attention. You need to include at least 15 words and a maximum of 50 words in descriptions to get better results.
-When the registration in directories is done, after a period of time, you should renew your registration.

By observing all these points, you will receive perfect results from registering your website link in web directories.

What are the benefits of registering a website link in the web directory?
-If a website is registered in a directory with high traffic and visits, obviously the traffic to your website will increase and users will visit that website if the subject they are looking for is the same as the subject and content of the registered website.
-Another advantage of registering in this type of list is that you will receive relevant and valid links to your registered website.
If the web directory is valid, the credibility and value of the website will increase, and it will receive more links, which will have a great impact on optimizing the website , and in general, users prefer to get links from websites that have valid and suitable links.
One of these reputable and valuable web directories for registration is called DMOZ.

What is DMOZ?
DMOZ , also known as the Open Directory Project, was owned by AOL, a team of volunteer editors who created and maintained the directory, and uses a special directory design to create DMOZ, all of which make this a valid directory.

How to exchange links in a web directory?
You have to register your website address in the directory, then you have to put the directory link on your website for advertising to exchange links Properly.
If the exchange is not done properly and successfully, the address you have registered first in the web directory will not be verified, so the link exchange must be done correctly.

A number of web directories:
-Martindale's The Reference Desk:
This web directory is a great reference that contains many topics, from topics related to geography to agriculture.

- The World Wide Web Virtual Library:
The WWW Virtual Library is one of the oldest web directories. It was created by Tim Berners-Lee, the inventor of HTML and the Web.

- Best of the Web:
This was founded in 1994, and it is considered as the most reputable online directory in the world. Best of the Web is one of the most visited directories available, which always increases the traffic to its listed websites, and website owners have to pay for being on this list.

- Family Friendly Sites:
This directory has been active since 1996 and is monitored by humans.

- Alive Web Directory:
Many websites are listed in this directory, which has been prepared carefully, and if a site has a very high quality, it will be included in this list.

- Jasmine Directory:
This directory was established in 2009, which categorizes multiple existing topics based on regions and topic relevance.

- World Site Index:
World Site Index is organized by people on English language sites, which is optimized for being accessible on mobile devices, that provides many features for this directory.

Last words:
In this article we tried to explain important aspects of web directory. Generally, by registering your website link in the directory, you can invite as many visitors as possible to your website which increases its traffic, this task ultimately has a significant impact on website optimization and leads to success as soon as possible, but as we have mentioned in this article, you have to pay attention to choose the right directory and the right category to achieve the desired result in a short period of time.

Source:https://www.dotnek.com/Blog/Web/what-is-a-web-directory

There may be many questions about WordPress , this article tries to answer possible questions, but in the beginning, we need to get acquainted with the definition of WordPress and then, analyze the benefits of using WordPress to give you clear reasons why this system is the most popular content management system and website building software in the world.

What is WordPress?
WordPress is a free content management system for site builders, through which you can launch different types of sites, and depending on the level of knowledge you have in the field of programming and coding you can design and run any type of website. WordPress is the most widely used Content Management System (CMS) in the world. Generally, for starting a small business and a website, WordPress is a great suggestion.

Reasons to use WordPress:
1- We do not have to pay for WordPress:
All users can install WordPress for free and use it to set up a personal or business website. This system is also an open source program, which means that site owners can use it to access, view and modify its source code.

2- Good WordPress relationship with search engines:
Search engines usually rank sites that have used WordPress more than the ones which have not used WordPress to manage their website content and run it, because CMS help search engine robots to crawl a website easier for website analysis.

3- High flexibility of this system:
As we mentioned, WordPress can be used for personal and huge commercial sites, this refers to the high flexibility of this content management system, which meets the needs of all sites through its various plugins.

4- Ease of learning and using it:
A large number of users use WordPress because it is easy to learn to work with, and because of the pleasure that using this system gives to the user, we see an increase in number of people who use WordPress.

5- Can be used quickly after installation:
You can use it right after installing WordPress. You do not need any configuration other than customizing your theme and your favorite plugins.

6- High security of WordPress:
Due to the great popularity of WordPress

7- Ability to customize WordPress according to your purpose of using it:
WordPress has a lot of free commercial and personal templates which allow you to change the website according to your purpose. You can also add and expand certain features to make the website function differently.

8- Helping users to understand the content by uploading multimedia files:
When using WordPress, you can easily upload images, videos, audio files, etc., and uploading multimedia files will help users to understand the content better.

9- Mobile friendly:
As you know, search engine algorithms and robots do not rank websites on the search results page if the site is not optimized for mobile use. Using WordPress to run the site on mobile and tablet, does not require many changes and manipulations, because it can be run on these devices by default.

10- Easy update capability:
Updating WordPress is easy and every time WordPress you can update it with just a few simple clicks, and there are descriptions for updating the WordPress template and its plugins that you can use.

11- Easy access to answers of possible questions that may occur in using WordPress:
If you encounter a problem while working with this system, with a simple search on the Internet, you can find the answer to your question and solve the problem quickly.

12- Large companies use WordPress:
When we see a successful person using a tool that has a role in his/her success, we think that by using that tool, we will also take steps to achieve success. If you pay attention, you find that large companies use WordPress to achieve their goal, so certainly WordPress is a reliable and good system due to the fact that such companies are using it.

13- Ability to integrate WordPress with other platforms:
Users can easily integrate WordPress with other platforms to achieve more success in their business. In other words, by integrating this system with other ones, we can help modernize the site as much as possible, as a result of which more users will be attracted to the website.

14- Has a strong support system:
Due to the large number of users who use it, the problems that may occur in using it will definitely increase, which in addition to searching on the internet to answer your question, the powerful support system of WordPress can also help in case of problems.

15- Easy management:
We have already mentioned that updating this system is done simply and with just a few clicks, which causes the system to be constantly updated, now it is necessary to point out that if the operating system and plugins are updated a mesغير مجاز مي باشدe will be sent stating that they exist, thus, you will always have the latest and most secure operating systems for your site.

16- Ability to convert the site into an online store:
By doing different activities, you can turn a site into an online store and earn money from it.

17- WordPress works professionally:
At first you may think that WordPress can only be used for simple blogs and cannot be helpful in professional ways, which is a wrong idea. WordPress with many usable frameworks and plugins, provides users the opportunity to get its help in professional paths as well.

18- Ability to change the color and appearance of the site:
The appearance of a site is so important and if it is attractive, a large number of users will be attracted to it. WordPress allows you to change the appearance of your website easily by installing a new one with a better view.

19- Good relation of this system with social networks:
Today, social networks have become an important tool for attracting a large number of users, and WordPress allows users to easily send their comments about the site through social networks, which will increase the interaction with users.

20- Determining the time set for sending posts and contents:
WordPress allows you to publish your site posts and content without any worries if you do not have access to the Internet.

21- Reduction of labor force:
WordPress has attracted a lot of users and works as an open source software, so you do not need to hire technicians and web designers to do a series of activities thus you will save money.

22- Ability to add valid documents:
In order to attract as many users as possible, we need to share the valid documents related to the business on the site. WordPress has made it possible for us to add our documents wherever we want on the website.

23- WordPress is constantly developing:
This system is regularly updated with the help of open source programming and innovative developers, and we see significant improvements in it with each update, which is why it will never lag behind other content management systems.

24- Take care of your site and keep it new:
WordPress has many plugins which will all be available to you for free, through which you can always keep the appearance of your site new. Having an attractive and fresh look will make your site and your brand stick in the user’s mind.

25- Ability to put content from wherever you are on the site:
If you have the WordPress app on your smartphone, you can upload content and posts on the site with just one click, wherever you are.

Last word:
WordPress is a very useful system that most people use nowadays, but you may not have used it yet, so we hope you will start using WordPress by studying the advantages that we have mentioned in this article.

Source:https://www.dotnek.com/Blog/Web/why-should-we-use-wordpress

Youtube:https://youtu.be/Ti0bEHcRk3M

When you are in a place, you often see that many people are using social networks and pay less attention to the real world, so website owners should make effort to do business, advertising and investing in these networks instead of traditional marketing to achieve the best results in a short while.

In this article, we are going to mention the reasons why website owners should try investing in social networks and also its impact on SEO , but first we need to explain social networks.

What is a social network?
Social network is the use of social media sites to communicate with other people. Social networks can have social, commercial or both goals through programs such as Facebook , LinkedIn and Instagram. It has become a significant tool for business owners which are trying to attract customers as much as possible. We will discuss this topic more detailed below.

Reasons why many business owners need to be active on social media:
1- More interaction with users:
The impact that social media has on increasing user interaction should not be underestimated.

Through these networks, business owners can ask questions about their services to find out the level of user satisfaction, and if there are many negative comments about products or services, they should try to fix the problem and renew services, so that they create a positive user experience.

Also, users can easily communicate with website owners through social networks to request their desired product or service and etc.

2- The ability to send personal mesغير مجاز مي باشدes to users:
When users visit a website and find their desired products and services, they will use the website as much as possible, so website owners can use this advantage by sending personal mesغير مجاز مي باشدes on social networks according to user interests in encouraging more users to use the services.

3- Increasing the user engagement rate:
When a user is attracted to your business social media account, the next step is to make him/her more attracted to it, so that you will have regular customers.
Creating quality content, uploading engaging posts, advertising and etc. are the things that can be done in order to attract more users, after a period of time when you are aware of your customer needs you will be able to increase the engagement rate. A user who is attracted to your business social media account, will be definitely attracted to your website too, so you will feel the impact of using social network in SEO .

4- Advertising and branding:
Nowadays, advertising and sales for many businesses are being done through social networks, in fact, social networks have become an important and accessible tool that has made everything easier for users.

A large number of users meet all their needs through social networks and spend a lot of time on it, which is why this platform can be used to promote the brand as much as possible and increase the number of people who are aware of your brand over time.

5- Easy to share content with other users:
Social networks are evolving day by day, and they have more capabilities after each update, one of the capabilities that all social network sites try to make it easier to use, is the ability to share content, images, videos and etc. In this way, the owners of brands can achieve more success, and by producing quality content, users decide to share the content with their friends.

Effects of social networks on SEO:
Today, everyone agrees that the use of social networks leads to website optimization . In fact, content that is of high quality, is being shared on social networks a lot, as a result they will receive links from other websites, and these backlinks will eventually lead to website optimization.

By observing the following points, a positive result can be achieved from the impact of social network on SEO:
- Launching attractive advertising campaigns:
By creating attractive advertising campaigns, more users can be attracted, which can be a great start to be seen more, so it ultimately optimizes the website .

- Take advantage of popular brands:
When you are starting a business, you can use reputable and famous people and brands to be well known in a short period of time, they can help you by advertising or linking to your network, which increases visitors to your website and ultimately causes website optimization.

- Use clever hashtags:
When you create content and plan to share it on a social network, you can smartly attract users to visit your content through several hashtags, so that you can attract more users to your website through your social network and reach your ultimate goal as fast as possible.

- Improve the quality of your website content:
Today, users are looking for quality content, and due to the increase in content, images, videos, etc., which do not have enough quality, users are attracted to quality content quickly after reading it, so it has a huge impact on increasing the traffic to your website , as a result it helps to website optimization.

- Choose the appropriate title:
Choosing the right phrase for this section is so important and requires a lot of attention because the title is a kind of description of your content, so it must be chosen correctly to attract users and optimize the website.

- Use keywords in your profile:
Using keywords in the profile causes the user to get acquainted with your content quickly and refer to your website to meet their needs. If you do not take the use of keywords in the profile seriously, it will take a long time for users to find out whether your website is able to meet their needs or not, so they will leave your website, so you will have a decrease in user retention rate which has a negative impact on the website optimization .

- Insert contact information in social networks:
The user may feel the need of having connection with you, in which case they can use the information you have inserted on the social network.

- be up to date:
Today's world is constantly changing and the needs of users are constantly updated, but if you do not update your services according to user needs, the traffic to your website will decrease, so you won’t reach your goals.

Here are some popular types of social networks:
- Instagram:
Instagram was founded by Kevin Systorm and Mike Krieger.

It is a social network for sharing images and videos that provides close communication with users, which today has become one of the most effective social networks for website optimization.

- Telegram:
Telegram was launched by two brothers named Paul Dorf and Nikolai Dorf. This application is free, and you can achieve your goals by creating different channels and groups in it.

- Facebook:
Facebook was created by Mark Zuckerberg and his friends Eduardo Saurin, Andrew McCallum, Dustin Muskowitz and Chris Hughes at Harvard University. It is an online social networking service that is a great platform for users.

- twitter:
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams, and launched in July 2006, which provides the opportunity of tweeting for registered users.

- Pinterest:
Pinterest is a great social network for sharing images, which has developed a lot and has attracted many users, which will ultimately have a great impact on the website SEO.

- LinkedIn:
LinkedIn is a social network for improving different businesses, through this network, people can connect with others who are working in their field.
In addition to the mentioned social networks, there are other networks, all of which have a good effect on optimizing the website .

Last word:
Generally, in order for business owners to achieve their goals, they must keep the balance between the social network and their website, because managing the two of them simultaneously will increase the website ranking . So you can make your website well known with the help of social media which is one of the most practical ways of increasing the traffic to your website.

In this article we tried to mention the importance of social networks in website optimization and its impacts on presentation of a website.

Source:https://www.dotnek.com/Blog/Web/the-reason-for-investing-in-social-network-an

Even though you care about SEO, you may still fail and not get the desired results, all of which are because of mistakes made in SEO. By realizing the reasons for failure, and discovering the one which caused your website not to reach to the top rankings in the search engine results page, and solving the problem you can achieve success.

Reasons for SEO failure:
1- Focusing too much on keywords:
In optimizing a website , using keywords that increase the traffic to your website is very important, but we should not ignore the fact that content is more important than keywords. We should focus more on producing quality content and a long form one than a short content that has lots of keywords.

Nowadays, Google algorithms such as the Panda algorithm is designed to recognize short, low-quality, low-value content which gives users the opportunity to have access to engaging and rich content in search results, so that it is no longer possible for site owners to use old techniques to rank higher on google.

To solve this problem, you need to replace quality and long form content with short and low quality one so that Google algorithm considers your content as a valuable one.

2- Not taking backlinks seriously:
Backlinks are so important in optimizing a website and should be taken seriously. After producing quality content, website owners may think that backlinks are created by themselves, so they do not try to create them and forget the link building which is one of the most important techniques of website optimization, which will lead to SEO failure.

To solve this problem, you need to create a content which is suitable for linking, in other words, you should try to create a content which is being used as the source of other websites, so that they link to your website regularly.

3- You are not patient enough to get the desired result in ranking:
As you know, achieving the desired result in any field requires patience, if you are in a hurry, you won’t achieve success, especially in this regard, which is a time-consuming process and requires a lot of support and patience.

The possible solution to this problem is so simple, you have to be realistic and increase your tolerance to achieve the desired result.

4- Low dwell time:
The user may leave the website after entering it due to the lack of positive user experience or other reasons, which will lead to a decrease in dwell time and also an increase in bounce rate, all of which make Google consider your website as a worthless one.

There are many solutions to this problem, you need to speed up your website, use high quality and attractive images, check the website titles and get help from related ones and etc., all of which create a positive user experience, ultimately more users stay on your website. As a result, Google will receive the necessary signals and website SEO will achieve the desired success.

5- The meta description of the website is not attractive:
A website owner may think that creating a quality content is enough and does not take the time to write meta descriptions. So he/she thinks that the automatic descriptions that are usually received from the first lines of content is enough, which ultimately causes the website optimization to fail.

The solution to this problem is that the meta description should be considered as the advertising section of the website, so that write this section in a way that the user cannot resist clicking on your website after reading it.

6- Sitemap is not taken seriously:
Sitemap is a file that contains information about the content of pages, photos and other important information of the website and the relationship between them, which all search engines use to analyze the website more quickly, while many people consider the sitemap useless, this is what causes them to fail in SEO.

To solve this problem, you should use the available tools to create a sitemap and create a great one, so that search engines can analyze the website more quickly and rank your website higher.

7- Ignore the importance of social networks:
Nowadays, social networks have lots of users, so that not paying enough attention and not using them as part of SEO strategy will lead to failure in website optimization.

The solution to this problem is to take them seriously because it increases the traffic to your website , and you can have more communication with users

8- Forgetting internal link:
One of the keys to success in SEO is to do proper internal linking that allows users to have access to all related content and get enough information. Now, imagine that this section is not done properly and the importance of internal links in identifying and linking to the relevant content which exists on the pages of a website is not understood, in this case the SEO of the website won’t be successful.

To solve this problem, you must prioritize linking and use at least two internal links in your content, so that the user spends more time on the website.

9- You were not careful enough in choosing keywords:
You must be careful in choosing keywords because they are effective in optimizing the website . Some website owners may try to use some keywords which many competitors are already using them, so they won’t be of any benefit to our rankings.

A Successful SEO expert should use keywords that have a high search volume and avoid the ones that are being used in many websites.

10- You prioritize SEO success to your customers:
Success in SEO is so important but not more than user satisfaction. Sometimes websites ignore the needs and desires of users and customers to achieve success which ultimately lead to failure in SEO .

To be successful in SEO, you must first target the needs of the customer and try your best to use available techniques to achieve success in this field.

11- Lack of attention to broken links:
Existence of a small number of Broken links does not cause serious damage to the website and SEO, but if there are many of them, user regularly encounters 404 errors, and it will cause serious damage to the website. Your website will have trouble in indexing if Google encounter these links while crawling the website.

To achieve successful SEO, if you have a problem in this field, you must use a tool such as SEO Spider that has the ability to detect and create a broken link.

12- You do not check analytics:
Analyzing a website allows you to access data and information that reflects the performance of your website, the important thing is that without proper, accurate and appropriate analysis, make any decision in website optimization field is impossible. By receiving information from Google Analytics, you will conclude whether SEO strategies work properly and make you successful or not?

To solve this problem, check your analysis regularly to see which keywords, content are the most visited ones, so that you recognize and use them in your website projects.

13- You have preferred short tail keywords to long tail keywords:
As we mentioned, using keywords that have been searched a lot, and users have questions about them in their minds is essential to success, but sometimes short tail keywords are preferred by website owners, while users often search for longer phrases, so this preference leads to SEO failure .
To optimize a website, you should use targeted keywords and optimize the website using long tail ones.

14- Your content is too short:
Short content cannot meet the needs of users, and they will leave the website immediately, which increases the bounce rate, all of which are effective in SEO failure.

To be successful in SEO, we must use at least 1100 words in our content, but we must also pay attention to its quality, and consider both of them to produce a long and quality content.

Last word:
In this article, we tried to share with you the important reasons that cause failure in SEO rank improvement , so that by being aware of them and observing all the cases, you will achieve more success in the field of website optimization, and you will never fail.

Source:https://www.dotnek.com/Blog/Web/important-reasons-for-seo-failure

Over the past few years and before the huge changes and updates in SEO, when users were searching for a topic, they might come across low-quality websites that did not meet their needs, but because of the relevant updates in SEO, low quality websites were identified quickly and high-quality ones replaced them, so that the user could come up with the right websites which met their needs faster.

That is why SEO is one of the most effective ways of marketing and all these referrals are due to its frequent updates.

You must be familiar with the meaning and concept of SEO and you know that all the activities that are being done to optimize a website is called SEO, which ultimately leads to a high website ranking on the Google search results page.

The great importance of SEO has caused it to be frequently updated, and due to the efforts made in the field of improving it, big changes have been taken place which we will discuss in the following.

Big changes in SEO over the past years:
- Improving the quality of content:
Over time, users were repeatedly come across duplicate and low quality content, some of which overused keywords in order to attract Google's attention.

One of the big changes in Google was the introduction of the Panda algorithm , which was created to recognize short, low quality, low value content, so that users would be received engaging and rich content in search results.

After the introduction of the Panda algorithm, people who produced quality content using science and knowledge were successful, and people who only wanted to produce short content with lots of keywords were definitely penalized by Google.

- More websites become mobile-friendly:
Given that nowadays most people spend a lot of time throughout the day on their mobile phones, so if they have a question, they quickly use their mobile phones to search on it.

In the past, most websites were not accessible on mobile phones, and there may still some websites that are not optimized for being used on this device, in which case the website owner have to try their best to optimize their websites for mobile devices, because today Google pays more attention to the websites that are suitable for being used on mobile phones and rewards them by giving a higher ranking on the search results page .

Briefly, the Friendly Mobile algorithm caused website designers to design mobile-compatible websites, so that the user can use the most accessible tool which is mobile phone, to enter a website without any error, and spend a lot of time on it.

-Increasing the value of website loading speed on mobile for ranking:
Due to the high use of mobile phones by users, one of the changes in SEO is the introduction of Mobile Speed algorithm, which is effective in ranking websites by considering the speed of them on the mobile phones, and helps SEO experts to update all aspects of the website.

- Decreasing the value of external linking:
In the past, SEO experts tried to be successful in a short period of time by using methods contrary to the rules of SEO, for instance, using black hat SEO , which is a set of activities that are against the rules which are being done to reach a high ranking in search engines in a short time by manipulating the search engine algorithms, which are not approved by search engines and the website may be penalized or removed from the list of databases.

One of the things that was being done in black hat SEO was to use unnatural and unrelated links, which its only purpose was to get Google's attention as soon as possible, then to prevent this, the penguin algorithm aims to identify unnatural links and spamming them was introduced, this algorithm pays a lot of attention to website linking and tries to penalize such websites by examining contents which contain irrelevant backlinks and irrelevant content to the keywords.

- Change in local searches:
Another big change that was made in Google was the introduction of the Pigeon algorithm, which changed the meaning of local searches generally, in fact, the Google Pigeon algorithm helps you to reach your desire as quickly as possible according to your location, for example, suppose you search for the phrase “the restaurant closest to me”, as a result, all the restaurants near you are available for you.

By introducing this algorithm, Google paid more attention to better optimized websites and gave them a better ranking in the search engine results page.

- High performance of social networks:
The availability of mobile has led to social networking as an available tool for users and more attention to sites that have a social network.

This big change in SEO caused us to look for social network optimization initially for optimizing a website

- Change in Google awareness level:
Due to the frequent changes in SEO and the algorithms that are presented annually, the level of google awareness has significantly improved, in other words, the search engine tries to give closer answers to the searcher's question.

One of the algorithms that revolutionized SEO was the RankBrain algorithm , which optimizes search results based on user behavior. Two factors, Dwell Time and Click-Through Rate, are important for this algorithm. In fact, Google's artificial intelligence algorithm considers that if a user spends a lot of time on a page, it is more likely for the content to meet the needs of users as a result of the website valuable content.

As a result, this page can get a better ranking in Google results , and if it happens frequently, Google will rank websites with these features higher in the results page of Google search engine.

Google now ranks websites faster and more optimized.

- Reduce the importance of keywords in the title and meta descriptions:
With the introduction of the Hummingbird algorithm, which is so named because of the two characteristics of speed and accuracy in hummingbirds, Google was able to interpret the phrase that the user searches and provide the best results related to the searched term.

This algorithm is a new update that gives this mesغير مجاز مي باشدe to SEO experts to try to find information about the user's purpose of the search instead of overusing keywords.

- Reduce boring ads:
SEO experts got used to place a lot of ads on the site, which was prevented by the introduction of the Page layout algorithm, so that the user would not face too much advertising. In other words, it is actually like a brake that works when website owners want to place more ads that causes user fatigue and confusion and creates a negative user experience.

- Giving chance to all sites:
Another change that was made in SEO with the introduction of the Dance algorithm , which works in such a way that it randomly selects websites that are not in the top rankings and brings them closer to its first pages to give the website that does not have a high ranking a chance, and of course after a while if the website is not successful and does not gain attract positive feedback from users, Google will take it back to its previous ranking, but if it can attract Google's positive opinion due to people's clicks on the website, the website will reach a high rank.

This algorithm allows websites to show their quality and reach the position they deserve.

- Fear of falling behind in updates:
SEO has changed a lot in recent years, which has led site owners to think of the next change in SEO and whether they will lose their ranking with the next change that occurs in SEO or not.

This has made site owners to frequently update their content, website and fix existing bugs, so that they do not lose their ranking because of the next change in SEO.

Last word:
According to this article, we conclude that SEO is changing frequently and all websites should update their SEO in order to gain a high ranking on the search results page or maintain their high ranking, so we will reach the conclusion that SEO progress has lots of advantages and has become better compared to the past version.

Source:https://www.dotnek.com/Blog/Web/big-seo-changes-in-the-last-few-years

To have a strong and good SEO , we must follow some tips and principles so that we can have a good site SEO. But most site owners and business owners are not familiar with any of the principles of SEO and search engine optimization algorithms and cannot do it themselves. What is the solution in this case? Should they have bad SEO because they do not know the basics of good SEO? The answer to this question is that there are experts and consultants in this field who advise site owners to optimize their SEO and have a strong and good SEO.

Who is an SEO consultant?
An SEO consultant is a person who is very experienced and skilled in the field of SEO and having a good SEO for the site, who has become an expert in this field. A person who only has SEO knowledge and has not experienced many failures and successes cannot be considered a good SEO consultant. A good SEO consultant is someone who also has success and failure experiences with SEO knowledge so that he can solve a crisis if needed. Manage. SEO Consultant is constantly updating its knowledge and information with new optimization algorithms and search engines to provide good and strong SEO for site owners. An SEO consultant is an expert who, after gaining a lot of experience and knowledge, has reached a stage of skill that can implement the principles of good SEO for other site owners and businesses. Website owners need to have an expert with them to know how to work with new algorithms, review new SEO principles and have a strong SEO to increase traffic, conversion rates and conversion rates, etc.

What skills should an SEO consultant have?
Since SEO consultants must know all the principles and algorithms to have a strong SEO, they must always keep their information and knowledge up to date. A good SEO consultant is always familiar with all Google algorithms such as Panda algorithm , Penguin algorithm, etc. In order to be able to provide specialized and useful advice for site owners, it must also have a strong articulation technique. On the other hand, having a good SEO requires some research, the consultant and SEO expert must have all the necessary information and skills for a thorough review. Be aware. Another skill that an SEO consultant and expert should have is the ability to focus on content strategies to help site owners better produce and publish content. SEO consultant should know the appropriate and effective keywords for different businesses to select the best keywords that are searched by more users. In addition, the SEO consultant must have other skills to be able to help site owners in relation to the site and social networks, producing quality content, examining the behavior of the audience, examining the behavior of the site competitors, and so on.

In order to have a good SEO and get the desired results, you must follow the principles of SEO, which is why you must be familiar with white hat and black hat SEO to be able to optimize legal and principled SEO.

A professional SEO consultant should be fully acquainted with internal SEO and external SEO techniques. Must have complete control over the HTML code of the site to be able to optimize the structure of the site.

Why should we have an SEO consultant by our side?
We all know that the main goal in virtual marketing for businesses is not search engines, but the number and quality of the audience that enters the sites through search engines.

All business owners in order to be able to operate in the virtual world and achieve their desired results must be aware of the principles and how to operate in the virtual world, if not aware of these principles must be experts in this field. Get advice and help so that they can have a colorful and effective presence in these spaces. This is why in order to achieve their goals such as increasing traffic, increasing sales and recognition, etc., they should use the help and guidance of experts, and this makes the presence of SEO consultants along with business owners more necessary. .

What are the duties of an SEO consultant?
- Provide logical and effective suggestions and recommendations for optimizing the productivity process through SEO
- Collaborate with a team of programmers and marketers to implement proper and effective SEO improvement methods
- Up-to-date and compatible with the latest updates of SEO techniques and search engine algorithms and optimization
- Prepare and submit reports on a regular basis and explain them to the business owner to take the necessary actions
- Know and apply On-Page SEO and Off-Page SEO techniques
- Using his skills, the SEO consultant should provide some effective and useful services to the site owners in order to have a strong SEO Some of the duties and responsibilities of an SEO consultant are as follows:
- The consultant must know how to use SEO tools and search engines.
- Perform appropriate and effective links from similar sites.
- Must have sufficient knowledge of content management systems to be able to use their tools well to have a strong SEO.
- Achieving top site rankings in search engine search results, increasing site traffic, increasing site traffic, increasing site conversion rate are among the important tasks of a consultant and SEO expert and you must get the desired result and achieve all these things. Take the necessary measures.
- SEO consultant is not separate from marketing and should be a skill in the field of advertising and branding to enable business owners to get better results in marketing.
- Manage keywords and specify their characteristics. For example, which keyword has less competition, which has been searched by more users and ...
- Mapping keywords and assigning each keyword to a page of the site, organizing them and implementing keywords that prevent problems.
- Know and explore other elements that search engines address. Such as checking heading tags, H tags and ...
- Review and general analysis of the site, solve the appearance problems of the site, check whether it is indexed or not and take the necessary actions if necessary and manage HTML tags and ...
- Doing all the necessary steps in a principled and completely legal way to have a good SEO
- Cause the site to reach the top rankings of search results, so that when searching by selecting appropriate and effective keywords in the top rankings, search results will be shown on the first pages for users.
- SEO consultant with his clever actions should increase site traffic, increase conversion rate and click-through rate, increase the duration of the user's presence on the site and many other things.
- SEO expert and consultant must have sufficient knowledge and awareness to be able to identify and deal with some technical problems of SEO, for example, 404 errors, canonicalization errors, 301 or 302 errors, broken and erroneous link errors, server errors, the error of not indexing the content of the site, etc. are considered as the duties of an SEO consultant. The SEO consultant should identify these in a timely manner and provide solutions to address them.
- SEO consultant, in addition to focusing on site SEO through desktop, should also focus on site SEO via mobile to do so to increase traffic and traffic from other smart devices and cause site owners Get good results.
- Guiding the site owner in choosing a domain name, choosing and buying suitable and affordable hosting, choosing a suitable server, etc. are among the duties of a good SEO consultant.
- A good SEO consultant knows the naming and URL selection strategy and guides the site owner in choosing the best URL.

What are the demands of business owners and site owners from SEO consultants and experts?
Business owners ask SEO consultants and experts to help and guide them in branding and branding their business.

Business owners want to increase traffic and therefore turn to SEO experts . SEO experts should help them increase traffic and take the necessary steps.

Adding a new customer or increasing the conversion rate is one of the things that business owners are looking for and SEO experts in this field can guide site owners by observing the principles and considering new algorithms.

Website owners turn to experts and paid for their work to achieve the desired results in which they do not specialize, so site owners expect SEO consultants to do their job honestly so that Achieve the desired results.

Who should site owners pay their SEO to?
The question that is common among business owners is whether it is better to hire a professional SEO consultant in your marketing staff in person or work with SEO consultants on a part-time basis to have a good SEO?

If you do not need the expertise of an expert in your group and staff, you can work with professional SEO specialists remotely to do your work and solve your problems.

It is better to pay attention to the following criteria when choosing a professional SEO consultant:
- Having a lot of experience in the field of SEO consulting or related activities
- Having successful and good portfolio in the field of SEO
- Have a brilliant track record in web analytics, marketing and customer business development, have technical knowledge of web design languages ​​such as HTML, CSS , JavaScript
- Have thoughtful, critical skills and the ability to solve problems and manage crises
- Have excellent interpersonal and communication skills
- Good negotiation skills
- Skills to manage time to take the necessary actions
- Having experience in planning and implementing successful SEO project strategies
- Ability to analyze data and provide evidence-based and consistent recommendations

Source:https://www.dotnek.com/Blog/Web/duties-of-seo-consultant

In order for your website to be at the top of the search engine search results for users, what features should the website have?

In fact, the Google search engine has announced that it is very focused on the quality of websites and wants to provide the best websites to its users, so it has identified some algorithms and components to be the best website. In terms of quality, security, reliability for users at the top of search results.

There are over 200 components to identifying and determining the best website. 200 may seem like a big number. Of course, it should be noted that the website should not have all 200 components, in this article we will tell you the most important factors that Google has considered in 2020. Of course, note that in addition to these factors, there are other factors that Google pays attention to, and the presence of these factors on the site does not mean that other factors are not present in it.

Examples of significant Google factors in 2020
1- Paying attention to getting the best backlinks
Backlinks or external links are among the factors that are very important in ranking a site in search results . Of course, it has been heard in some sites that backlinks have no effect on the site ranking, but this is not the case. In 2020, backlinks are among the effective factors in increasing site visits and rankings . Of course, placing a simple backlink on one of the remote sites or even reputable sites cannot have a positive effect on your site ranking.

The backlink you put should include some features:
Link Score:
One of the features that your backlinks should have is that they should be of high quality. Google has announced that each link will be considered a link rating. So with algorithms like Penguin, you can no longer use low quality links. For example, using corrupted or so-called spammed links, in addition to not having a positive effect on your site, may even reduce your site's ranking and penalties. Therefore, pay close attention to the quality of the links so that the quality score you receive from Google is higher.

How to measure the quality of links?
Before Google evaluates the quality of your links and gives them a rating, you can make sure of the quality of the links used within your website. To do this, you can use the tools available on the moz site. The tools on the moz site can be used to rate and evaluate the quality of your links and site.

Anchor text:
Another feature that can have a big impact on your links review is the inline text of the links. Anchor text is the linking text used. Anchor text is just as important as the content of the site itself, and Google always examines it more closely. When using and writing inline texts, be sure to note that the Penguin algorithm is examining your website, so use natural and varied inline texts. If the anchor texts you use are not varied or similar, then the Penguin algorithm will be suspicious of your site and may detect that your site has a problem and charge you a penalty. Therefore, you should use various and natural inline texts.

2- SEO content
Google has announced that content is one of the important factors in site SEO , and in order to have a good and powerful SEO and to be better ranked by the Google search engine, we must SEO our content from the best and highest quality content. Use on your site.

But the important point is that what content should our site have that is compatible with Google ranking factors 2020 and can help our site in better ranking?

Here are some key pointers in moving your content to better rank and fit Google 2020 factors:
Use of keywords:
Keywords have a huge impact on site ranking . So you have to use the keyword in the title of the content, in the H1 heading, inside the content itself and in the meta descriptions. The weight of the content title is high and if you use the keyword in the content title, it will help a lot in ranking the site.

Content length:
According to Google, the length of the content has a great impact on the quality of the content, and the quality of the content can help a lot in ranking the site by search engines. Content length varies for different content with different theme and purpose. In this case, a content of 5000 words may be suitable for SEO-related content, but 2000 words is the best option to talk about effective SEO tips. Of course, it should be noted that the content should fully explain the content and avoid exaggeration.

How do we know if the content length and number of keywords are appropriate?
There is a tool called Website Auditor that helps you determine the right number of keywords and the right length of content, and you can use this tool to find out the appropriateness of your content length or the number of keywords. This tool also gives you recommendations if you need, and according to those recommendations you can improve the number of keywords or the length of your site content.

This tool also has the ability to show the content length and number of keywords of competitors' content, and you can check the content of your competitors in terms of number of keywords and content length and see how your competitors easily comply with Google 2020 factors.

3- Optimizing the site technically
Our site must be technically correct and flawless in order to have a good impact on your site SEO . The correctness and optimization of the technical structure of the site is related to the SEO of the site and also has a good effect on it. The site should be accurate and optimal in every way, but the two factors of speed and responsiveness of the site have a great impact on the site ranking according to Google 2020 factors.

Website speed:
Google expects the site to speed up and load in about 3 seconds or less. Since Google has stated that it wants to offer high quality sites to its users, the speed of the sites must also be high because users of a site that takes more than 5 seconds to load cannot stand and leave.

Therefore, one of the factors that affect the ranking of sites is the loading speed of the site, on which the Google search engine is also focused.

Responsive site:
One of the most important factors for Google in 2020 is the responsiveness of sites, which has a great impact on ranking sites and displaying them in the top rankings of search results. Google has stated that more than half of the searches are done through smart devices and mobile phones, so the responsiveness of sites and the possibility of displaying them on other smart devices is a factor that must be observed because it has a great impact on It has site rankings. So that Google with the introduction of mobile-first indexing algorithm showed that it pays a lot of attention to this issue and also first the search requests are checked by mobile phones. Therefore, many site owners and business owners must consider the responsiveness factor in order for the search results to be displayed in the top rankings, and in addition to having suitable pages for desktop computers, they must have pages that can be provided for the phone. Also have smart.

To ensure the speed of the site, you can use the Website Auditor tool in the Page Speed ​​section and in the Page Usability section to know if it is responsive.

4- User behavior
Another important and effective factor is Google in 2020. How users behave on the site has a great impact on its ranking, so your site should be in a way that is noticed and liked by users to be able to have the best ranking.

Click-through rate and conversion:
It is another factor that shows the result of users' behavior and the click-through rate indicates the number of clicks relative to the number of times the link is viewed. The conversion rate shows the number of users who have been affected and have acted on what you asked them to do. Google pays a lot of attention to these rates, and the high rate of these rates shows that this site is very popular among users, so it searches for results in better rankings.

Useful content:
Users are always looking for useful high quality content. So Google can use its artificial intelligence, click-through rates , conversion rates, bounce rates and pogo sticking to determine if a site has been useful to users. And based on bounce rate, click-through rate and other things can identify the site and the useful page and rank the site based on that.

5- Branding
Another factor that has been very effective in ranking sites in 2020 is branding. Branding is very important for store sites and business owners, and business owners should pay attention to this factor to get top rankings in search results.

How does Google know about the popularity of your business through branding :

Search for a brand name:
If a user enters your site and likes it and sees that it is a reliable and sufficient source for information, he will choose your site to visit next time. This type of user is called a return visitor. The more returning users, the better your site will be.

Mentioning a brand on the web:
Another factor that Google uses to determine the popularity of a brand on the web is the mention on the web. In this way, many websites will name you as the owner of the brand, but without linking. The more scope and mention there is, the more Google will pay attention to it in the rankings.

The items mentioned in this article are some of the most important and effective factors for Google in 2020. There are many factors to consider. Of course, saying this is not because other factors are less important in site ranking .

Source:https://www.dotnek.com/Blog/Web/google-ranking-factors-2020

Google has developed algorithms to deal with unsafe and unreliable sites to provide the best service to its users. There are some sites that try to deceive users by presenting false content, in which case they will face protests from many users. Google has introduced the YMYL algorithm in 2018 to deal with this problem and provide the best and most reliable sites as a result of user search. This algorithm is designed and provided to deal with and remove unsafe sites or sites that seek to deceive users. YMYL stands for your money, your life, which indicates that this algorithm will affect more sites whose field of work is health and treatment or financial and economic.

How the YMYL algorithm works
This algorithm will affect sites that operate in the field of health or financial and economic. Because most sites were trying to deceive users and offer them advice that had a negative impact on their health. Or many sites deceived users to steal money and scams, which led to protests from many users. Google developed an algorithm to counter such scam sites that targeted people's health and money. In fact, Google, as the representative of many users, came to consider many strictures for such sites to prevent users from losing money and scams.

How this algorithm works is that it puts all the sites that work in the field of medicine, treatment, health, economics, finance, loans, etc. under a magnifying glass and analyzes all their contents so that if Seeing something that deceives the user removes the website from its list so that it is not displayed to users.

After a website has been analyzed by the YMYL algorithm and the type of website has been identified in what field it operates, websites whose type of activity is in the field of treatment, health and finance are examined by the 

E.A.T algorithm stands for:
Expertise, Authoritativeness and Trustworthiness. Sites that receive the highest score and score from this algorithm will gain top positions and rankings in the display in search results. If a site can score better than the two algorithms YMYL and E.A.T, it means that this site does not intend to deceive users and is not a reliable site that users can easily visit.

What sites does the YMYL algorithm examine?
Many site owners are worried that this algorithm will also check their site and cause negative effects. But this algorithm only affects sites that focus on health or financial matters. Because there are many scams in these areas and many deceptive sites are created to harm users. Of course, it should be noted that not only sites related to health and finances are examined, but all sites are passed through the filter of this algorithm, and if there is any suspicious content, the site is further examined to determine its quality and reliability. Sites that focus on health and finances are much more likely to be targeted because the main purpose of this algorithm is to focus on the health of life and the money and assets of users.

This algorithm is more responsive than sites that have topics like the following:
- Content about financial matters such as loans, investments, taxes and illegal income. These issues are among the issues that can target the well-being of people and users and destroy them or cause problems.
- Issues related to financial consulting, investments with the highest profits, etc., which are mostly related to financial consulting and welfare.
- Issues related to law and citizenship, such as government rallies, illegal voting related to military welfare, community development , conflict and local rallies, and voting.
- News and content that is misleading about ***uality or ***ual stimuli.
- Articles about ethnicities, nationalities and racism
- Technology and policy content that provides misleading and misleading information to the public.
- Matters related to religion and incitement of tribes to fight with each other over religion

Google announces that all pages are checked and analyzed by this algorithm to protect the welfare and not to deceive users, in order to remove a suspicious item from the list of pages that can be displayed in search results. Google declares that the health of the lives of individuals and users in all aspects of financial, health, well-being and mental security and security of visited sites is very important for it and strives to create a safe place to visit sites and pages.

Where did the name E-A-T come from?
SEO experts call this algorithm E-A-T, which stands for the following words:

Expertise:
Google wants to know how specialized the publisher or author of this post is and has written that post based on their expertise and knowledge. Google has considered many strictures in this algorithm because it wants to provide sites with quality, specialized, safe and reliable content to users.

Authoritativeness:
As mentioned, Google shows a lot of sensitivity to published content. Another part that is examined in this algorithm is the amount of credibility of the site, whether the accepting responsibility is valid or not. If the site under review by this algorithm scores well after review, it indicates that this site has more credibility and responsibility and users can easily visit this site.

Trustworthiness:
Used to check the reliability of the site. A site is displayed in search engine search results for users that is highly reliable, is reliable and trustworthy. This section is used to check how reliable the site is. If a site receives a high score in scoring this section, it indicates that this site is reliable.

Implement the instructions of the E-A-T algorithm
1- Think about your users:
Google's goal in creating patterns to examine different types of sites is to provide the best content and the best sites for its audience, which shows that Google cares about its audience. And thinks of them. So it is better that your goal is to be important to users and not just think of reaching and ranking in the top search results. You need to pay attention to what your users want, otherwise you will lose many of your users, even if you have a strong SEO . So you should check your website every day to see if there is any script or spam and annoying content. This is the first step in considering the E-A-T algorithm.

2- Optimizing the section about us on the site:
It is very important for Google to know who is responsible for the information on the site and what expertise it has. It is also important for users to know who they will be contacting if needed or who is supporting the information and content on this site. It does not matter if you create a section about us on the site or not, it is important that you optimize the section about us and introduce your behind-the-scenes agents well and tell them about their expertise so that you can get their opinion.
- Good introduction and positive introduction of your site
- Share user and audience feedback
- Insert the qualifications of team members and the site
- Enter the address of the office, the information needed to communicate such as phone number
- Insert achievements and successes
- Insert personal and team experiences

3- Identify the experiences and expertise of team members:
You should design a profile for each of your team members who are involved in managing your site and include their experiences and expertise there so that people and users know who What specialties prepare and manage the content of the site. Valuable items should be included in the biographies of team members to be considered by the algorithm. Among the items that can be included in the biography are the following:
- List and introduce your successful businesses
- Insert and point to valuable achievements
- Include events and conferences you have attended and attended
- Insert famous articles you have written
- Companies you have worked for now or in the past

4- Managing the credibility and position of your site:
If you are present in very popular and highly visited sites or you post there for a fee, 

5- Optimize and manage your content:
Content is king and is one of the most important and effective pillars in the site and SEO. Your content should be of high quality. Of course, the latest content is not always the best content, and in order to have good and quality content for the site, we must also examine the old content and optimize and use them.
In this paper, you will get acquainted with the performance of related YMYL and E-A-T algorithms.

Did you know that he followed the rules so that both the site would be displayed in the top search results and he would get good points and rankings from these algorithms? By observing the above principles, your site will get a good ranking in terms of E-A-T algorithm and in the future it can gain better positions for itself. If you do not follow any of these principles, your site will receive negative points by these algorithms and may decline in the future.

Source:https://www.dotnek.com/Blog/Web/google-ymyl-eat-algorithm

Linking is used to direct users from page to page to increase traffic or introduce and advertise. Linking is done in two types of external linking and internal linking and has a great impact on the SEO of the site . To have a good SEO, you can use this opportunity, but linking must be done in principle. For basic linking, pay attention to the points mentioned in this article.

What is internal linking?
Internal linking is very important in increasing the ranking and traffic of the site

There are two types of linking:
1- Internal linking
2- External linking
Internal linking is called linking that is done between different pages of a website. The way a website links from one page to another. External link building is when another website links to one of the pages of your website, which is also called backlink or external link.

The importance of internal linking
Optimizing the internal links of the website helps users to better find and access related content and pages, in which case the needs of users can be met in the best way and form.

In addition, crawlers in search engines and optimization can more easily move inside your site posts, pages and content, which has a very good and positive effect on you. In other words, internal linking , if done in a principled and standard way, will have a positive and good effect on indexing the website address and pages.

Bounce rate, which is the most important measure of users, is inversely related to internal link building. The lower the bounce rate, the better your internal link building is.

The advantage of internal links for Google
Internal linking allows users to easily access the content they want and spend a lot of time on the website to read and visit the post and benefit from related content and easily access them.

If users enter the website and seek to meet their needs, and in the meantime encounter their favorite content, they will also refer to other pages of the site to obtain more relevant content and will spend a lot of time on the site, which causes Reduces user repulsion and bounce rate. The lower the bounce rate, the better, and the higher the Google score for that website.

When internal linking is done inside the website, users who enter the website and read the content of the site, if that content is fruitful and useful for them, will definitely follow the other content of the site with more interest and enthusiasm.

With internal linking, the site traffic will increase significantly and the bounce rate will decrease. As the bounce rate on the site decreases, the SEO of the site will improve and Google will put the website in a better position.

Principles and rules of internal linking
1- Linking related content
The first and most important point in internal link building is to link related content, pages and websites to each other, because linking related content is very effective. The best way to get backlinks is from sites of the same type and related, so you should produce and link to content and content of the same category and type or related to each other. Of course, you should note that the titles of the posts are not the same, because in this case, you will have problems with keyword optimization.

2- Managing the number of external links
If the number of external links is more, it will cause a decrease in quality and credit, then use a low number of external links between 1 and 5 items.

3- Considering various and principled anchor texts
Anchor text is the word or phrase on which you are linking and through that word you link to other pages. In the past, it was sensible to choose any word or phrase as an anchor text, but today, with Google's new algorithms focusing and sensitive on anchor texts, you need to be more careful in choosing the right word or phrase as an anchor text. The advanced penguin algorithm examines anchor texts seriously and carefully.

Words or phrases are selected as anchor text that resembles a keyword, keyword synonyms, part of the keyword, the keyword itself, and prefixes and suffixes. Choosing this type of keywords is very appropriate, natural and successful. Anchor texts should not be more than one sentence or more than 2 words and 2 phrases, observe their appropriate length. Do not use paragraphs to link to other pages and try to make sure that the anchor texts are meaningful and close to the keywords.

It is very important to note that after linking, do not change your anchor text in any way and do not edit it, because doing so has a very negative effect on your site's SEO . If all the pages of the website are linked to each other through a keyword, you can consider backlinks to access each of the pages.

4- Creating links and persuading users to click on them
The best type of link building is a link that users click on, or in other words, the click-through rate is high.

The links with the highest click-through rates are as follows:

Related pages are linked to each other, because if a user is on the same page and likes that page and likes it, he / she will refer to similar and related pages 100%. So linking to related pages is the best type of linking because it increases traffic and visits and increases click through rate.

Do not use old methods to better link and persuade more users. For example, avoid writing words like read more, here, next, etc. because the time for such tricks has passed and it will upset the balance of anchor texts.

Of course, using these words and phrases for external links is useful and effective, but apart from the negative effect, it has no other effect on internal linking.

As a site owner, you need to know the needs of users and by recognizing their needs, try to produce content that meets their needs or direct them to pages that meet their needs. Encourage users to click on links and ask them to click on specific links to access items.

To better identify the links to persuade the user, the color of the links must be different from the color of the text to differentiate them. You can BOLD it for better display and for the text of the links to be more distinct than the color of the text.

5- Scatter the links inside the text
It is very important to scatter the links within the text and content and to avoid the accumulation of links in one section. Scattering links between texts should be done professionally, link aggregation will not have a good effect.

The important points in in-text linking are as follows:

Links that are at the top of the text are very important, so it is better to place links that are important and useful at the beginning of the text and content.

If the length of the anchor text you choose to link to is more than 2 words, it is more likely to persuade users to click.

Anchor headers h3 and h4 are good texts for linking and you can use them for better linking.

6- Balancing the number of links
When linking from one page to another, some credit is transferred from the first page to the second page. This means that the first page confirms the credibility and quality of the second page and introduces it to its page users to provide more. So when linking, you should be careful not to use too many links, because Google considers it as spam or blacklisted and will have negative effects behind it. On the other hand, too many internal or external links within a post will be very confusing for users. All users prefer a website that has useful content and a better structure and meets all their needs. So keep a balance in using internal links.

7- Sharing the credibility of the pages through link building
Many SEOs and experts believe that linking from one page with more traffic to one with less traffic will also increase the traffic to that low page. In this way, by linking a post that has 200 visits per day, you can use it to increase the credibility and visit the post that has about 10 visits per month. To increase page views and low-traffic posts, you can use high-traffic pages and link them to each other to increase traffic.

8- Consider the value of the pages that are linked
As we said, Google's new algorithms focus more on quality than quantity. Therefore, the content that you link to each other to increase traffic and credibility should have more value that is worth liking and worth reading and visiting by the user.

For example, a page with detailed descriptions and useful content is better than a page with brief descriptions. So if you want to have good linking and get points from Google's optimization engine , it is better to consider the quality of the linked pages because Google cares a lot about the quality of content and posts.
Linking old content
When you link new content to old content, Google also examines and optimizes old content. In this case, the chances and probability of displaying old content in the top rankings and increase the site ranking increases.

9- Testing, checking and editing spelling or grammar mistakes
The presence of misspellings in the inline texts that are linked will have a negative impact on your internal linking and site ranking and will reduce the value of linking, so focus on correcting them.

Source:https://www.dotnek.com/Blog/Web/principles-and-rules-of-internal-and-external

Ahrefs and SEMrush are among the tools for SEO analysis , each with its own characteristics and properties. If you want to choose one of these two tools for SEO analysis of your site, you must first get acquainted with their features and specifications, then compare the specifications of the two based on your needs to choose one for your SEO analysis

We compare each of these SEO analysis tools in different parameters:
- Keyword research
- Inspection, analysis of backlinks and external links
- Technical and strong SEO of the site and the position of the keywords
- Features Additional specifications
- غير مجاز مي باشدt and price

SEMrush tool:
This tool was launched in 2008 by a small group of SEO and IT experts. The goal of the small group in launching this tool was to create a competitive and research service for online and virtual marketing. This tool, after undergoing many changes and improvements over a decade, became the main and effective tool in digital and online marketing or experts and specialists.

This tool includes keyword research, link building, and more. This tool is a very powerful and effective analytics tool that if you use this tool, you can improve some of your SEO points in the top rankings of search results and make a lot of progress compared to your competitors.

Ahrefs tool:
This tool was developed and launched in 2010 as a tool for analyzing backlinks and external links. Over time, with many changes and improvements, it has become a powerful SEO analytics tool that is used by skilled experts for SEO analysis. This complete analytics tool can help you in the fields of SEO, keyword research, content marketing, and more. This tool has a very attractive and easy user interface and is very easy to work with. It is also safe to say that there is no tool on the market that can compete with the Ahrefs tool in terms of backlinks and external links analysis.

Keyword research in Ahrefs and SEMrush tools
Keywords are one of the most important elements in SEO and keyword research helps you to gain a better and deeper understanding of your audience, how to search for them, their needs and ....

Keyword research with SEMrush:
First of all, we must say that this tool is known among SEO experts as a keyword researcher, and experts know and love this tool because of the power and characteristics of keyword research. You can use this tool to type your desired keyword in the search box and get information about keywords. The information you get through this tool can help you choose the best keyword and improve your SEO and keyword level.

Important and effective information such as:
- Number of keyword searches in different time periods, monthly, annually
- Keyword difficulty
- Identifies the keywords that went to AdWords
- Specify the top pages
- PPC
- CPC
- Other SEMrush tools can also be used to obtain detailed information:
- Topic Research
- Keyword Magic Tool

Topic Research Tool:
This keyword research tool can be used for subject research, and after searching for your topic in the search box, you will encounter scrolls of ideas for generating content and keywords. This tool is the best research tool that is used to display and present a list of different topics related to your keyword and you can use the topics provided by this tool.

Keyword Magic Tool:
The second tool you can use in the SEMrush suite for keyword research is the Keyword Magic Tool. This tool currently has more than 118 databases and supports a lot of keywords, and you can use this tool to find the best keywords and use them to increase your ranking in Google search results .

To use this tool, go to Keyword Analytics> Keyword Magic Tool, then enter your desired keyword in the search box. After entering your keyword, you will be presented with a list of effective and relevant keywords, and you can use them to increase your ranking and earn points from Google.

Keyword research with Ahrefs:
You must use the Keywords Explorer tool to search for keywords using Ahrefs. In keyword research using this tool, you will be faced with a list of effective keywords related to your main topic and you will be able to select the appropriate keyword based on the criteria of search number, keyword difficulty, CPC, etc. And use. Once you have placed your keyword in the search box, this tool will provide you with a list of important keywords, new keywords along with search frequency information. Another thing that makes Ahrefs unique is that in addition to providing a list of word searches, it also provides you with a list of rates and clicks. Because there may be some keywords that are searched by users but not clicked by them, this tool gives you the number of searches and the number of clicks of each keyword in the form of a report.

Which Ahrefs and SEMrush tools work best in keyword research?
If we compare these two tools in keyword research, SEMrush is the best tool, but that does not mean that the Ahrefs tool is bad or inappropriate. It's just that the SEMrush tool works much better in keyword research. In addition to providing other keyword information by providing other important keyword metrics such as competitive density, SERP features have become the most appropriate tool in keyword research.

In contrast to the Ahrefs tool in keyword research, it shows only information such as the number of searches, the difficulty of the keyword, the number of clicks.

Ahrefs backlink analysis or SEMrush:
Internal or external linking is one of the most challenging, challenging, and effective tasks that site owners need to take to improve their search engine rankings.

Ahrefs tool was one of the tools that was launched in the early years with the aim of analyzing the process of linking and backlinks. But in its recent updates, the SEMrush tool has also included features for analyzing backlinks, and can be used to analyze backlinks well. But the question is, has SEMrush reached a point where it can compete with Ahrefs, a specialized tool for link analysis?

To answer this question, we will examine each of them separately.

Backlink Analysis with:
SEMrush The Backlink Analytic tool remained unused for a long time because it had very poor performance, but in 2019, with the introduction of new updates, it was able to improve the performance of this tool.

Using this tool to analyze backlinks, you can access information such as types of backlinks (in terms of text, image, etc.), the characteristics of inline texts, whether they are followers or new followers, and link categories. Get domain names.

In addition to viewing information about your site's backlinks, you can also enter and evaluate information about your competitor's site linkages by entering your competitor's domain name so that you can improve your linking and surpass your competitors.

Backlink Analysis Ahrefs:
Using the Explorer Site Ahref tool, you can get useful information. You can also get information about analyzing competitors' profiles and sites. Using this tool, you can get a lot of information about backlinks and backlink sites.

has it.

What is the best tool for backlink analysis?
Ahrefs has been in charge of analyzing backlinks for a long time and has a lot of experience and experience in this field. But SEMrush, on the other hand, has had a strong weakness in this area for a long time. Therefore, it can be said that Ahrefs has been a good option for analyzing backlinks.

Ahrefs or SEMrush technical SEO:
Technical SEO is the process of crawling, indexing and rendering, which is very important to get top rankings in search results. Technical SEO such as backlink analysis and keyword research are very important.

Factors that affect the site's technical SEO include site speed, site structure, site map and SSL certificate.

Check the health of technical SEO with SEMrush tool:
SEMrush uses the Site Audit tool to check the health of technical SEO, which provides a list of SEO issues that you are dealing with, along with recommendations and how to resolve them. This tool examines more than 130 technical SEO issues, including title tags, meta tags, image tags, and other complex and effective topics such as format errors in sitemap.xml files, and if there are any issues, report it to the site owner's report he does.

Check the health of technical SEO with Ahrefs tool:
Site Audit tool has recently been added to Ahrefs, which crawls inside all pages of the site, analyzes the site and notifies the site owner in case of any problems, and after crawling and analyzing the site, gives a score for the site's technical SEO

Which tool is better for technical SEO analysis?
SEMrush analytics tool works better than Ahrefs in reviewing the site's technical SEO. Of course, the Ahrefs tool also provides information and statistics in the form of images and graphs after crawling and analyzing the site, but the process of analyzing and reviewing the site's technical SEO in the Ahrefs tool is long.

Just as Ahrefs performs well in backlink analysis, SEMrush has put a lot of opportunity and attention into developing and improving its SEO analytics tools. Therefore, this tool can easily and accurately identify all the points that may have a bad effect on technical SEO and provide a solution to solve them.

Each of these Ahrefs and SEMrush tools has features, and each can do better than the other we've covered in this article. To use each of these tools for a task, first compare them with each other, then choose a tool that does the job better than the other.

Source:https://www.dotnek.com/Blog/Web/semrush-vs-ahrefs