development

Today, users spend many hours a day on Instagram, and save the content which they find interesting, or they may share it with their friends, which causes the content to be shared among more users, due to the importance of Instagram because of many users who spend time on it, the owners of the site should try to publish the content of their site on this social network which for doing this is necessary to follow some tips.

What is Instagram?
Instagram was created by Kevin Systrom and Mike Krieger, which is actually a popular social network where you can share photos and videos and users can share their favorite content with others through it, on Instagram, content must first be generated and then shared.

What is the meaning of content production on Instagram?
Generating content on Instagram means creating and categorizing information in the form of photos, videos, captions and etc., which can ultimately convey a mesغیر مجاز می باشدe to the user.

How to produce content on Instagram and publish site content on it?
1- Selecting an attractive photo:
Imagine that you want to publish content from your site on Instagram which is important to you, for doing this you need to display an attractive image, because at the first the users see this image on your social network, and if they find it attractive, they will be attracted to it.

You should be careful in choosing a photo, for instance, if your site is related to selling products, you can get help from quality images of your products, and if it is related to providing other services, you can choose a photo according to the theme of your site.

Simply put, you should select an image that is related to the topic, so that the user can understand the subject of the content by viewing the image.

Also, one of the most important points in choosing a photo is the size of it, which you should try to choose the right size, photo publishing has two stages, the first step is producing a quality photo and the next one is publishing that photo.

2- Produce different types of content:
Users generally attract to the variety, and if you pay attention to this factor while producing content, you can encourage users to view your other posts, images, videos and GIFs can be used depending on the subject of the site content, one of the most attractive type of content is video, which can show all the dimensions of a product to the users, so that they turn into a real customer, GIF is also very attractive to users and is one of the simple and useful ways to interact with users.

3.Use appropriate hashtags:
Just like when you use keywords in content production, you should use hashtags on Instagram that attract a lot of users to your page, so that users can reach your post by searching for these popular hashtags, to choose the right hashtag, you should pay attention to the content of the site and use the ones according to the subject of this content.

In some cases, it may also be possible for you to use the keyword which you have used on the site, on your Instagram too, and get a lot of visitors to see your content, in the Instagram search section, there is a section called Tags that users can reach the posts related to a particular tag by entering the hashtag they are looking for.

4- Give your Instagram users the opportunity to generate content for you:
Just like interacting with Google and etc., on Instagram, by asking users about their opinion, you can ask them to create content, for example, you can run a contest and choose the person who leaves the best comment below your post, therefore you encourage users to share their opinion with you.

5- Get help from influencers:
Influencers are people who have become famous on Instagram over time and have attracted many users, if you want your content to be seen more, you need to be able to connect a number of influencers, so that you can get high traffic to your website through them.

One of the things that can be done is to provide your products to them for use, so that if they have a good experience while using your product, they will share it with their followers, so that more users will attract to your website.

6- The page should contain related posts:
The site you have definitely contains certain topics, it should be the same on Instagram and all content topics should be related to each other.

7- Check insights regularly:
With the analysis in the insights section, you can help improve your Instagram process and check that whether you publish your posts at the right time or not, to get the best results.

8- Create your content based on your users:
There is a section in insights that shows the age, gender and geographical location of users, all of which can be used to increase the number of views of the content., imagine that you have a site for selling غیر مجاز می باشدmetics, in this case, you can use the information in this section to help produce site content, for example if your users are mostly older people you can bring anti-wrinkle products to satisfy a large number of them.

9- Create motivating content:
People pay a lot of attention to motivating content and if it’s engaging, they will be attracted to it and will look at other contents on your page.

10- Enter the link of your site in the bio page:
Just as you can get help from social network links to get more traffic to your site , you can also use Instagram by mentioning the link of your site in your bio page to make people who are interested more familiar with the site and other contents with just one click, and become more familiar with your website.

11- Do not block your comment:
After publishing content from your site in the form of a post, let users give you their opinion about the content, so you can benefit from users’ opinions, and you can use these comments to help produce future content and get positive feedback from all users.

12- .Do not advertise too much:
In general, users do not like a lot of ads, and if you overuse them, they will get bored with your content and leave your page after a while, so try to produce quality content and never overuse ads.

13- Be up to date:
Instagram is constantly updating, in order to be able to achieve better results on this social network, you should not lag behind its updates, so you should regularly recognize the features that it provides for its users.

14- Create an educational content:
Users are very interested in learning, so if you want to attract more users, you can get help from educational content and by producing this type of content in the form of video, you will increase the visibility of your content and many users will send it to each other.

15- Analyze your competitors:
There are definitely people competing with you in any field of work, so you should analyze them to find out the principles that they use in producing content to be seen more, then you can follow these principles on your Instagram page.

16- Do not produce duplicate content:
As mentioned earlier, you can use your competitors as a role model, but you should be careful not to copy the content, photos and videos in any way, because of intelligent users, so it won’t work and will cause users to leave your site.

17- .Be mysterious:
Users love to guess, so be mysterious, it is better not to reveal all the product and service before its launching and show only a part of it to the user.

Last word:
In general, all social networks have their own principles for publishing content that if you have control over these features, you can make progress. In this article, we have discussed some tips related to publishing content on Instagram.

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Source:https://www.dotnek.com/Blog/Web/to-publish-site-content-on-instagram

Youtube:https://youtu.be/vHwZ6K3uShk

Google search engine makes a lot of efforts with the help of bots and algorithms to find the best quality sites and create a positive user experience for users through them by viewing quality websites in the Google search results page, that each of them can be good answers to their questions, the way Google algorithms work is different, and the factors that each of them evaluates are not the same as each other, and they rank websites according to their factors, however, Google has introduced many tools through which various factors can be measured on the site, one of these tools is Google Lighthouse , through which you can measure the credibility of a site, which we will learn more about in this article.

What is Google Lighthouse?
Google Lighthouse is one of the free tools of Google that helps a lot in improving the site and analyzes the site page experience and provides important tips to improve it. In simpler terms, a site should be good enough to attract users, so you should evaluate each of its parameters, Google Lighthouse is provided to analyze factors such as speed, performance, security, SEO, accessibility, and etc., so that you can obtain accurate information with just a few clicks through this tool.

Which factors does Google Lighthouse evaluate?
Google Lighthouse generally focuses on five factors including, Performance, Best Practices, Accessibility, SEO, and PWA. In fact, Lighthouse with a 1 to 100 rating system, lets you evaluate your site pages which helps your improvement, so you can attract more visitor to your website, another criterion that has a great impact on the ranking is the loading speed of a site, which can be analyzed through this tool.

As you know, the low loading speed of pages has a negative effect on the site ranking, this problem can be solved through this tool, it generally provides website owners with good information about the performance and quality of the site. As we mentioned above, it evaluates five factors which we will discuss them more detailed in the following section.

1- Performance:
In this section, the page loading speed is observed and evaluated, and all the factors which affect the speed are being analyzed in this part.

It generally analyzes 6 speed criteria:

- First Meaningful Paint:

Indicates how long it takes for the user to see the main content of the page.

- First Contentful Paint:

As the name implies, this factor is the time it takes for the first photo and text to be displayed for the user.

- Speed Inex:

This factor determines the speed at which content is displayed during loading.

- Time to Interactive:

This factor shows the time when the user can fully interact with the page and its content.

- First CPU Idle:

This factor determines when there is a lack of activity on the page.

- Estimated Input Latency:

If the user access time is more than 50 seconds, the site is very slow, in general, once you are provided with this information, there are ways to improve the speed factor. Among the things that this tool offers to speed up the page loading speed, you can change the size and form of photos on the site, compress the existing text, select a photo with smaller sizes, compress CSS and disable the ones among those that cannot be used, reducing the time it takes for servers to respond, getting help from timing tests, reducing the time it takes for content to be uploaded, and so on.

2- Best Practices:
In this section, the tool performs the necessary checks whether all the information which have entered is from a safe source or not, it also checks other things, such as evaluating JavaScript libraries.

3- SEO:
In this section, a large number of factors are examined, one of them is the ability to run the site on a mobile device and assess whether the site is crawled by Google bots or not. It should be noted that all items in this section are carefully analyzed, and if your site cannot get a high ranking in this section you should try to solve the problems of your site, which you are able to use the tips provided by this tool to improve the site, and get the best results in the field of optimization and attracting users.

Among the reports provided in this section, in addition to the fact that the site has no title, the meta description is not specified, the appropriate font for the site is not selected, the linking is not done correctly, the page has invalid HTTP code, the page is not indexed, and all the things that play a role in optimizing the site, which by observing all these points, you can improve the speed of the site and increase the quality of it to be seen at the top of the search engine results page like Google.

4- Accessibility:
This tool in this section examines the ability of a website to respond to people with physical disabilities, and accordingly gives a score between zero and one hundred to the site, you should take action according to the point that have been given to you to know and make the site suitable for people who are not able to use the content of the site easily, so that users can gain a better experience and share this experience with their friends.

In general, the following points can be observed in this section:
- There may be the visually impaired people who want to use your website information, in which case you must optimize the site in such a way that the page reader tools can easily identify these sections and execute the audio form of it.

-People who visit your site may have difficulty in recognizing colors correctly, in which case the color management of the website should be done in the best possible way for such people to gain a good experience in using the site .

- Put codes on each page of the site, so that different people can access the sections of the site very easily.

5- PWA:
PWA, which stands for Progressive Web Apps , is actually one of the factors which is evaluated by this tool.

How to install Google Lighthouse?
One of the easiest ways to use this tool is to install it in the Chrome browser, then go to your desired page, click on the Generate Report option and see the page loading process. Finally, you can see a report of all the tests that this tool has done in different sections.

Important tip:
The Google Lighthouse tool is one of the most complete and powerful tools through which you can test different parts of the site and evaluate the quality of each part, but the only downside to this tool is that it can only be run at the URL level.

In addition, applying all the tips on a site and earning high scores in different parts of this tool is a difficult task that requires expertise in this area, so you must get help from experts in this field to improve the quality of the site, as a result you will get the best results.

Last word:
In general, Google Lighthouse tool measures different parts of the site and examines the site from Google’s point of view and gives you a lot of information about user’s experience, as you know the user experience is becoming an important factor and should be considered as an important factor to website owners, by using this tool, you can make progress and reach the top rankings on the Google search results page.

The positive points of using this tool, as we have mentioned, is that this tool performs all the analyses completely free and another point is that it has a high speed, and if you pay attention to the points mentioned in this article, you will realize the importance of this tool in optimizing website as well as increasing the traffic to your website by attracting more users because of providing them with good opportunities such as the ones we have mentioned in this article.

Source:https://www.dotnek.com/Blog/Web/what-is-google-lighthouse

Youtube:https://youtu.be/kuqRAH314o4

To attract users to the site, a number of features must be observed throughout the site, so that users from the moment they click on the site to the time that they want to leave it, gain a positive user experience which this positive experience will ultimately affect our business, in addition to these features, a number of pages must be present on the site so that they can guide users properly, which we will discuss in the following.

Pages that a site needs:
1- Homepage:
The first page that any site needs is the Homepage, which the user can return to this page with a single click, as we mentioned before, attracting visitors to the site and turning the visitor into a real customer is very important for the site, this page can help a lot in this direction, in fact, when the users enter the site, the first page that they encounter a page which is called homepage, and by reading this page they can quickly get acquainted with the site owner's field of business and the general topic of the site, in order to choose whether this site can really meet their needs or not.

Do not fill the main page with a lot of images and also try to design this page in the simplest way, so that the user is attracted to your website because of the simplicity of the work, in general, the main page of the site contains the elements that we will discuss in the following section.

Home page elements:

- logo:

The site logo is of a great importance, which is located on the left and top of the page which has a great psychological impact on the user that we should pay attention to the content of our site in designing the site logo and design an attractive according to the website theme.

- Site menu:

Creating a suitable menu allows the user to access different sections more quickly, and finally sees all the services in the site menu and does not need to scroll to realize all the services.

- Title:

As you know, the title is very important and you should quickly notify the user of the site subject and the user should be completely informed about the overall content of the site.

- User login section:

The user login section makes access to the site more private, for example, users should enter the site with a username and password that they choose after registering on it.

- Wallpaper:

The image chosen for the background of the main page is so important because most users are attracted to it and spend more time on the site.

- Description of site features and characteristics:

Imagine that you want to offer a service or product to users who visit your site, in that case you can mention these features and benefits in a part of the main page of your site, so that the user can choose the product with more knowledge.

- Submit a suggestion on the main page:

For example, imagine that you have a site for selling Christmas trees, you can sell a number of your trees near Christmas, you should put this offer on the main page of your site.

- Footer:

The elements that make a footer include contact information, address, social network icons and etc., that are placed on this page.

- Links to social networks:

Today, users spend a lot of time on social networks, and if you want to be seen more, you must place the links of the social networks in a specific place on the main page.

2- About Page:
About Page makes users aware of the importance of your brand, you can tell stories in this section to attract more users to your site and encourage them to see your entire site, if an interesting story about the reason why you started your activity and etc., which attracts the user, you can express on this page.

All pages of a site, including this page, should be designed according to the user's needs to encourage him/her to view other pages as well. You can also use multiple languages ​​for this page to increase your users.

3- Services Page:
The service page is one of the most important pages on a site and ultimately leads a visitor to become a customer, on this page, you should describe the product in such a way that users can get the feeling of using the product, so that users have a better understanding of the product, in this case you can make a video of the product and share it.

Also, on this page, after stating the characteristics of the products and the way of sending them, you can mention their prices, so that users can decide whether to use the product or not with enough information.

4- Blog Page:
In this page you can put the latest products and services that you have provided, also these pages should be in a way to attract users.

Blog posts can contain valuable and quality information related to the topic, it should be noted that in these posts you should not advertise your product, but you should suggest appropriate solutions to gain a positive user experience.

5- Contact Page:
Contact Page is one of the most valuable and important pages and sends signals to users that this site gives valuable to its users, there are some people who are waiting to answer any questions which user may have about the site, products, services, how to register on the site, etc., so that user can get a better experience while using the site.

Also, on this page you can find out the opinions of users about products and services and try to improve them, so that you can ultimately attract more visitors, the important thing about this page is that the Contact Page should be available to users, and they should be able to access it with one click.

6- Privacy Policy page:
This page is especially important for sites that do online shopping in which all the rules that users must follow to buy the product are stated on this page, you can also add a security statement.

7- reviews page:
No matter how much you describe the products and services as a provider, it does not affect users as much as the opinion of the user who has used the products does, there are different ways that users can express their opinion about the product, for example, you can attract customers to make a video of themselves while using the product and express their experience of using it by offering a discount, so that other users can get help from it and get to know the product better.

8- Sitemap page:
Sitemap page is one of the most important pages that helps robots and search engine algorithms to understand the site better and also if you updated the site, it can be discovered more quickly, to create this page, you can use the guides available on the Internet to create a very good page.

9- Page not found:
This 404 page informs visitors that the URL they entered no longer exists, it normally links to the home page and visitors return to the home page.

10- Meet the team page:
A good site has a good support team which contains many people who run the site and each has their own expertise that works in their field, for example a professional SEO team should be behind the site and make effort to optimize the site , there are other people in the team who are all trying to get the site to its goal.

11- Portfolio page:
On this page, create a gallery of your portfolio and services and thus gain your real customers.

Last word:
The design of the site pages has a great impact on attracting users and there are pages that should exist in a site, so that users can get more familiar with a site and can access to different pages of the site easier, which is mentioned in this article. We have mentioned the pages that must be on a site, and the points that should be observed in creating the site, so that the users of your site can share it with their friends and increase the traffic to your website and finally increase the site ranking .

Source:https://www.dotnek.com/Blog/Web/what-pages-does-a-site-need

Youtube:https://youtu.be/uZHa59ctFKI

Examining the performance of a website is very important and helps in optimizing a website better and cause it to rank higher in the search results page, this service is free and is provided by Google, which we will pay more attention to in the following.

What is a search console?
Search Console is a free tool that allows site owners to review the performance of their site and provide relevant reports, website owners can optimize their site through the information obtained in this way, and finally, it should be said being familiar with the search console and its capabilities is essential for people who have a site.

Who should be fully acquainted with the search console?
Search console can help everyone at any level to optimize the site with more awareness, so it is necessary for all people who deal with websites and online marketing to be familiar with this tool, but in general the following people must use the console search.

- Those who have online sales:
Succeeding at online sales requires more users to be seen, so that among all users, real customers increase your sales. Now imagine you have a site through which you do online sales and aim for success, but you are not familiar with search console , do you think in this case you can get the desired result?

- SEO experts:
SEO experts should have expertise in all principles of SEO, one of which is expertise in console search.

- Site owners:
Whatever type of site you have, if you have a site for large companies or even a small site, you should have enough information about the search console, so that you can recognize the problems of the site and take action to fix it quickly.

- programmers:
It is very clear that search console is a necessary tool for this group of people and all of them should have the necessary expertise in this regard.

What capabilities does the search console have?
As we mentioned, the search console is used to optimize the site , and this tool also has other capabilities that we have mentioned below.

1- Giving information about the performance of the site content:
Search Console analyzes the site and ultimately provides reports through which you can conclude how your website and your content have performed in search results, in the search console, you can see how much traffic each of your keywords has generated for the site, and which of them has generated the most traffic and ranked you higher in search results.

You can also see how the changes that have occurred in the performance of your website by updating its content, and the effects that the update and new keywords had in optimizing your website , in general, the search console thoroughly analyzes the content of the site and shows you the performance of all parts of the content.

2- Create and register XML sitemap:
Sitemap is a file that contains information about the content of pages, photos and other important site information, and it also identifies the relationship between them, which helps Google bots to analyze the site more detailed.

In other words, a sitemap is an XML file that contains a list of all the URLs, by using the sitemap you have access to more information about the URLs. It also identifies the most important contents among others, so that Google can index the website easily.

3- Identify the most visited pages of the site:
Your site has a lot of pages that each page has a different amount of visitors, as a site owner it is definitely important for you to know which of your pages are the most popular ones, then analyze these pages and perform the same function for other pages to make them popular, the search console will help you along the way, and it will show your popular pages as well as the keyword traffic

4- Giving information about the problems on the site and its solution:
If you do not know about the problems on the site and do not take any action to solve it, you will face a decrease in the ranking of our site on the Google search engine results page over time, the solution to this problem is the search console through which you can find information about security issues or other errors.

Simply put, if there is a problem on the site, Search Console will send you a mesغیر مجاز می باشدe stating that there is a problem and its solution, so that you can take action to solve it as soon as possible.

5- Checking the performance of the site in the mobile device:
One of the factors that causes a site to attract more traffic is the ability to run the site on mobile, these kinds of websites are called mobile-friendly websites, which increases the number of website users as well as providing a positive user experience, search Console gives this opportunity to webmasters to use it to check whether the site contains usability standards for running a website from smartphones or not, through the mobile usability tool.

6- Check which sites have linked to your one:
Backlinks are very important in SEO and as you know, each link that a site gives you is counted as a vote for your website and if the site is valid, the value of this vote will increase, all of which are checked by Google algorithms, search Console allows you to see which sites have linked to you and shows a list of them, you can see specific pages that have linked to your site and see the cases in which other websites linked to your one.

7- Find broken links and repair them:
Links generally optimize the site , but if they are implemented in accordance with the rules, you can expect positive effects in SEO from them, but if they are not implemented properly, they can have a negative impact on the user and Google search engine, the solution is that broken links can be found and repaired through the console search.

8- Notify Google of any changes you make to your site quickly:
If you make significant changes to your site, you should notify Google which you are able to do it through the search console , and Google will quickly review the changes in your site ranking, for example, the change you made in the domain name of the site is one of the factors that you should notify Google immediately, you can enter the URL of your page in the URL Inspection tool section and click the Request Indexing option to allow Google analyze your site quickly.

9- See if your users are the target ones:
You may have a local site and your business is more responsive to the needs of that geographic location, and you want to see where users of the site come from and how many users come from the geographical area where your business is located, all of which can be found through the console search.

10- Solve the problem of your site security if exists:

Imagine users entering their important information to buy something from your site, and then this information is stolen due to lack of security on your site, then do you expect the user to trust you? Will the user receive a positive user experience from Your site? The answer to these questions is definitely no, so you can find out about the security flaws in your site through the search console and fix this problem as soon as possible, as a result, users can trust your website and do their online shopping with no concern.

Last word:
Briefly, as we mentioned at the beginning of this article, the search console helps to optimize that site by examining the performance of a site, so that it help your website stand out among other websites on the search engine results page, so that achieving success will be easier for you, it also has many capabilities that make it attractive to beginner and professional users, so that this is a necessary tool for everyone who wants to have a website or online marketing because of its advantages.

Source:https://www.dotnek.com/Blog/Web/what-is-a-search-console-what-capabilities-do

Youtube:https://youtu.be/aeBzkGkLQMs

A site may be penalized by the search engine without having control over the negative SEO and knowing the ways of dealing with it, even after a period of time and successive penalties the website owner may be forced to close the website, so as a person who cares about website optimization , you need to get acquainted with this type of SEO and know the ways to deal with it.

What is negative SEO?
Negative SEO is a set of actions taken by a site's competitors on competing sites with the aim of reducing their website's ranking in search engine results. Simply put, it is a kind of Black Hat SEO, the difference between them is that in Black Hat SEO site owners implement the actions that are against the rules of SEO on their websites to increase the ranking of them, but in negative SEO they implement this set of activities on the competitor sites to decrease their ranking and attract competitors’ users to their own websites.

Considering all these points mentioned, if you have a website , it is necessary to have complete information about SEO in addition to its principles, and you should also know negative SEO completely, so that if the competitors of your site take action to implement these kinds of actions on your site, you can stop it quickly and maintain your ranking.

When did negative SEO appear?
In the past, site owners and SEO experts tried to use backlinks in violation of SEO rules and bought a large number of backlinks, so that Google algorithms gave them high rankings in search engines by examining them and due to the high number of backlinks they have, but in 2012 Google made a huge change with the introduction of the Penguin algorithm, and sites that used these types of backlinks were penalized.

In fact, the penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm generally pays a lot of attention to linking, and tries to penalize this kind of websites by examining contents with irrelevant backlinks and contents containing unrelated keywords. After introducing this algorithm and penalizing a series of sites that had purchased backlinks, website owners came to the conclusion that they could be punished by Google if they try to buy spam links for competitors’ sites and reduce their ranking, then a negative SEO was created.

Of course, it should be noted that Google's algorithms carefully examine all cases to avoid injustice to the websites, it analyzes all links, the source of them and etc., but despite all, it is still necessary for site owners to learn ways to deal with negative SEO. Nowadays, the most common reason of negative SEO for a site is the mistakes that are made by members of the site team rather than the competitors which cause the site to be penalized, which we will discuss in the following, and we will also mention the ways to deal with them.

Factors that cause negative SEO for a site and ways to deal with them:
1- Using Link Farm:
Link Farm is a set of sites that link to each other in the form of groups to increase the number of received links to your site and ultimately attract more attention from Google algorithms.

You may be able to increase your site ranking in a few cases by using Link Farm, which can be happened so rarely, we suggest not to use this external linking method for getting high website ranking in search engines. As mentioned before, with Google algorithms such as the Penguin algorithm, it is impossible to increase your ranking by buying backlinks.

-How can you deal with it:

Understanding negative SEO is not easy, but if you have enough knowledge, you can be safe from it to some extent.

One of the things you can do to avoid unnatural backlinks and spam is to constantly analyze the backlinks received by the site, which, a tool such as SEO SpyGlass can be used to make you aware if there is an unnatural increase in incoming links, then you can check all the backlinks and fix the problem.

2- Copying from other sites:
Another factor that causes your site to be penalized for using negative SEO is copying from other sites and producing duplicate content. One of the Google algorithms that deals with this problem seriously, is the Panda algorithm.

The Panda algorithm was released in February 2011, and given that during the period before the introduction of this algorithm, useless and worthless content was seen a lot in search results, after which in order to solve the problem as soon as possible, Google introduced an algorithm that was created to identify short, low-quality and invaluable content, so that nowadays, the user is faced with more attractive contents in search results and gets a positive user experience.

In fact, if they come across some duplicate content, they will index content that is uploaded before the other one and penalize copied sites which contain duplicate content and prevent their content from being published.

Sites can also use this to create negative SEO for their competitor site, which we will explain in the next paragraph. Competitors use the time between when you publish your article until Google analyzes it and finally indexes it, and introduces you to Google as a content thief.

Simply put, competitor enters your site after the time you publish new content on it and copies the new content quickly before its indexing by Google, and if Google indexes his/her website sooner, all content is considered as his/her content and as a result, due to the publication of exactly the same content on your site, you will be penalized as a content thief.

-How can you deal with it:

There are several ways to deal with negative rankings due to this type of negative SEO, one of which is to use Copyscape and the other solution is to increase the indexing speed of your site, so that competitor sites cannot accuse you of stealing their site content.

3- Hacking the site and having impact on it from different ways:
The competitor may hack your site to create a negative impact on its SEO , such as creating poor quality backlinks, deleting previous content and renting a 404 error, redirecting the page, re-indexing the site and hiding the main pages of your site from Google and etc., are among the actions that your competitor can do on your site.

-How can you deal with it:

Certainly the way to deal with hacking by competitors is to increase the security of the site and try to do every step so carefully, including choosing the right host, choosing a password and suitable ID for the site, use of valid plugins and etc. Which by observing these points carefully, you can prevent the site from being hacked.

4- Negative branding by competitors for your site:
Once your site has gained enough credibility and can attract heavy traffic to your site , after a while there will be many competitors for your site that one of the things that such sites may do, is to negatively impact a competitor's SEO, by using fake accounts to create negative branding for your site.

-How can you deal with it:

If you find out that the account which lefts a negative comment for you is fake, you should introduce it to Google as a spammer, so that Google will not consider those comments for your site. Of course, the important point is that Google has powerful algorithms that can distinguish between real and fake accounts and neutralize fake negative comments on your site.

Last word:
In general, we have introduced a number of factors that may the cause of negative SEO and ways to deal with it in this article, which by having a complete knowledge of them, you can prevent your site from reduction of the ranking due to negative SEO created by competitors that if you take them into consideration there is no way for your competitors to have access to your website with the purpose of having negative effect on it.

Source:https://www.dotnek.com/Blog/Web/ways-to-deal-with-negative-seo

Yotube:https://youtu.be/liDB2yrcfms

A site may be penalized by the search engine without having control over the negative SEO and knowing the ways of dealing with it, even after a period of time and successive penalties the website owner may be forced to close the website, so as a person who cares about website optimization , you need to get acquainted with this type of SEO and know the ways to deal with it.

What is negative SEO?
Negative SEO is a set of actions taken by a site's competitors on competing sites with the aim of reducing their website's ranking in search engine results. Simply put, it is a kind of Black Hat SEO, the difference between them is that in Black Hat SEO site owners implement the actions that are against the rules of SEO on their websites to increase the ranking of them, but in negative SEO they implement this set of activities on the competitor sites to decrease their ranking and attract competitors’ users to their own websites.

Considering all these points mentioned, if you have a website , it is necessary to have complete information about SEO in addition to its principles, and you should also know negative SEO completely, so that if the competitors of your site take action to implement these kinds of actions on your site, you can stop it quickly and maintain your ranking.

When did negative SEO appear?
In the past, site owners and SEO experts tried to use backlinks in violation of SEO rules and bought a large number of backlinks, so that Google algorithms gave them high rankings in search engines by examining them and due to the high number of backlinks they have, but in 2012 Google made a huge change with the introduction of the Penguin algorithm, and sites that used these types of backlinks were penalized.

In fact, the penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm generally pays a lot of attention to linking, and tries to penalize this kind of websites by examining contents with irrelevant backlinks and contents containing unrelated keywords. After introducing this algorithm and penalizing a series of sites that had purchased backlinks, website owners came to the conclusion that they could be punished by Google if they try to buy spam links for competitors’ sites and reduce their ranking, then a negative SEO was created.

Of course, it should be noted that Google's algorithms carefully examine all cases to avoid injustice to the websites, it analyzes all links, the source of them and etc., but despite all, it is still necessary for site owners to learn ways to deal with negative SEO. Nowadays, the most common reason of negative SEO for a site is the mistakes that are made by members of the site team rather than the competitors which cause the site to be penalized, which we will discuss in the following, and we will also mention the ways to deal with them.

Factors that cause negative SEO for a site and ways to deal with them:
1- Using Link Farm:
Link Farm is a set of sites that link to each other in the form of groups to increase the number of received links to your site and ultimately attract more attention from Google algorithms.

You may be able to increase your site ranking in a few cases by using Link Farm, which can be happened so rarely, we suggest not to use this external linking method for getting high website ranking in search engines. As mentioned before, with Google algorithms such as the Penguin algorithm, it is impossible to increase your ranking by buying backlinks.

-How can you deal with it:

Understanding negative SEO is not easy, but if you have enough knowledge, you can be safe from it to some extent.

One of the things you can do to avoid unnatural backlinks and spam is to constantly analyze the backlinks received by the site, which, a tool such as SEO SpyGlass can be used to make you aware if there is an unnatural increase in incoming links, then you can check all the backlinks and fix the problem.

2- Copying from other sites:
Another factor that causes your site to be penalized for using negative SEO is copying from other sites and producing duplicate content. One of the Google algorithms that deals with this problem seriously, is the Panda algorithm.

The Panda algorithm was released in February 2011, and given that during the period before the introduction of this algorithm, useless and worthless content was seen a lot in search results, after which in order to solve the problem as soon as possible, Google introduced an algorithm that was created to identify short, low-quality and invaluable content, so that nowadays, the user is faced with more attractive contents in search results and gets a positive user experience.

In fact, if they come across some duplicate content, they will index content that is uploaded before the other one and penalize copied sites which contain duplicate content and prevent their content from being published.

Sites can also use this to create negative SEO for their competitor site, which we will explain in the next paragraph. Competitors use the time between when you publish your article until Google analyzes it and finally indexes it, and introduces you to Google as a content thief.

Simply put, competitor enters your site after the time you publish new content on it and copies the new content quickly before its indexing by Google, and if Google indexes his/her website sooner, all content is considered as his/her content and as a result, due to the publication of exactly the same content on your site, you will be penalized as a content thief.

-How can you deal with it:

There are several ways to deal with negative rankings due to this type of negative SEO, one of which is to use Copyscape and the other solution is to increase the indexing speed of your site, so that competitor sites cannot accuse you of stealing their site content.

3- Hacking the site and having impact on it from different ways:
The competitor may hack your site to create a negative impact on its SEO , such as creating poor quality backlinks, deleting previous content and renting a 404 error, redirecting the page, re-indexing the site and hiding the main pages of your site from Google and etc., are among the actions that your competitor can do on your site.

-How can you deal with it:

Certainly the way to deal with hacking by competitors is to increase the security of the site and try to do every step so carefully, including choosing the right host, choosing a password and suitable ID for the site, use of valid plugins and etc. Which by observing these points carefully, you can prevent the site from being hacked.

4- Negative branding by competitors for your site:
Once your site has gained enough credibility and can attract heavy traffic to your site , after a while there will be many competitors for your site that one of the things that such sites may do, is to negatively impact a competitor's SEO, by using fake accounts to create negative branding for your site.

-How can you deal with it:

If you find out that the account which lefts a negative comment for you is fake, you should introduce it to Google as a spammer, so that Google will not consider those comments for your site. Of course, the important point is that Google has powerful algorithms that can distinguish between real and fake accounts and neutralize fake negative comments on your site.

Last word:
In general, we have introduced a number of factors that may the cause of negative SEO and ways to deal with it in this article, which by having a complete knowledge of them, you can prevent your site from reduction of the ranking due to negative SEO created by competitors that if you take them into consideration there is no way for your competitors to have access to your website with the purpose of having negative effect on it.

Source:https://www.dotnek.com/Blog/Web/ways-to-deal-with-negative-seo

Yotube:https://youtu.be/liDB2yrcfms

Site optimization is very important and many experts are working in this field to earn money by doing so, different factors are effective in SEO, such as meta description, site loading speed, site map and etc.

Another important factor that affects the optimization of the site are the links that cause a site to gain more credibility, there are different types of links each of which acts as a vote in the site ranking, more quality backlinks increases the ranking of your website in the search results page, but just as quality backlinks are effective in SEO, incorrect backlinks has impact on it, which causes getting a 404 error by clicking on it, which by repeating this for the user, he/she will leave the site and get a negative user experience, and if it happens to multiple users, it will eventually cause the site to get low website ranking, and you do not get the desired results, The same is also true for internal links, if the linking is not done properly, clicking on the link will cause the user to get a 404 error as well as a negative experience.

What is a link?
Links allow you to click on it to be redirected to another page and allow users to access different pages easily.

Link types:
1- Internal link:
One of the key points in the internal SEO of the site is the use of internal links, which causes the user to view other pages of the site and receive the answer to their questions as soon as possible, which causes the search engine to consider the site credible and gives a high ranking to it.

2- External link:
An external link is actually a link that refers to an external domain, in other words, you can say that the links you receive from other websites are in fact external links, and also the links which someone else has given to your site is considered as an external link because they also receive external links from your site, which increases the value and credibility of it because Google pays more attention to others opinion about your website more.

In other words, any text or image that you click on to take you to another page is called a link, and if another site or domain links to one of your pages, it is called a backlink , in general, there are two types of backlinks, which we will discuss in the following, links can also be duplicate and duplicate.

- Dofollow link:
Dofollow links are the ones which the search engine follows.

- Nofollow links:
There are links which the search engine does not follow.

There are different types of links that, have a great impact on site optimization , which are analyzed by Google algorithms to rank sites through them, but if the links are not created properly, it Will have negative impacts, so it is necessary to be able to identify broken links.

What is a broken link?
Broken links are the ones that, you won’t reach the page you need by clicking on it, and you usually encounter a 404 error.

How to find broken links?
There are several tools you can use to identify broken links, here we will mention a few of them.

- Google Webmaster Tools:
One of the tools through which you can find broken links is Google Webmaster Tools , which is provided to site owners for free, through which you can analyze the site and find broken links on the site and try to repair them.

- Xenu Link Sleuth:
Another free tool which is recommended to use to check the links on your site is Xenu Link Sleuth, which you can easily check the links and repair all broken links through it.

- Google Search Console:
Search Console is a free tool that allows site owners to review the performance of their site and provide relevant reports.

Website owners can optimize their site through the information obtained in this way, and it should be mentioned that familiarity with the search console and its capabilities is essential for people who have a site which one of the features of this tool is to find broken links on the site.

- Screaming Frog:
One of the free tools to find broken links is Screaming Frog, you just need to enter your website address in the search box of this tool to check your site and identify the broken links on your website.

- Ahrefs:
Ahrefs is a complete optimization tool, which is used by many SEO experts to analyze websites, in addition to finding broken links, you can also use this tool to search for keywords and analyze competitors to increase the ranking of your site.

Ahrefs has a feature by which you can regularly check your site to find broken links, and you can also check your site daily, weekly and monthly and repair all broken links.

- Broken Link Checker plugin for WordPress sites:
By downloading the Broken Link Checker plugin in WordPress sites , you can view the broken links and then repair all of them to prevent the site ranking from decreasing.

How do broken links affect SEO?
1- Creating a negative user experience:
In fact, the links are created for easier access of the user to different pages of the site, so that they can easily reach the topic they are looking for, but if the links on the site are broken, the user cannot get the answer to their questions, and he/she has a negative experience and eventually leaves the website.

2- Users won’t trust you:
Imagine that the user has entered your site and is faced with broken links, if there are lots of broken links is, the user won’t trust your website again and thinks that all the content on your site is of poor quality.

3- Wasting all your efforts in the field of site optimization:
There are many strategies for site optimization that you should spend a lot of time on implementing them properly, now imagine that after a lot of efforts, you have not checked your links and there are many broken links on your site, as a result your efforts will be wasted.

How to repair broken links:
Once you have reviewed the site and found the broken links in it, it is time to repair all the broken links to prevent your site from a decrease in rankings.

- Correct the links:
There may have been a typographical error while typing the links, in which case you should correct it.

- Remove broken links:
You may have linked to another site on your site which may not exist anymore after a while for any other reason, in which case you should delete the link, so that the user does not encounter an error.

- Re-link:
If the website which you linked to, has been redesigned, you can replace the current link which you should just find and replace it.

- Update your site:
You may have an old page where all the links are invalid due to the many changes of the sites over time, so at this time the best thing to do is to update your content.

Last word:
In general, optimizing a site is of a great importance in achieving success for site owners, and they do their best to be able to optimize their site as soon as possible to get to the top of google search results, one of which, as we mentioned in this article, is to remove broken links which you can get the help of many tools for doing that; the best solution is to learn the exact way to work with all of these tools and repair all broken links that may be on your site, so that there is nothing to stop you from getting high ranking in google search engine results due to the fact that by repairing the broken links you will get users trust your website as well as your content, so you can attract more traffic to your website which is one of the main factors of being successful in this field.

Source:https://www.dotnek.com/Blog/Web/impact-of-broken-links-in-seo

Nowadays, with the creation of a large number of websites in different fields, each of which is doing its best to attract more visitors, so that it is so difficult to stand out more among other websites, and website owners must be constantly careful not to lose their ranking.

All the effort of site owners is to rank at the first page of Google search results and maintain their position as well, to achieve this goal they must constantly evaluate their performance and see how far they have to go to reach their goal.

As you know, the website which has a high ranking on Google is able to attract more visitors, so that it can also achieve more success, as a result, knowing the ranking of a website helps us a lot and if you want to be successful you should always check the ranking of your website as well as competitors site, and if your site ranking is lower than the others, you can do the necessary strategies to increase it. In this article, we will discuss different methods and tools of measuring the ranking of a website and identify the good ones to use.

- Google PageRank:
Page Rank was developed by Google co-founders Larry Page and Sergey Brin at Stanford. In fact, page rank is calculated by analyzing the inbound links to a website , Larry Page described the way he examines each link on a website, he considered each one as a score, and stated that having links from popular websites is more valuable than regular ones.

In general, page rank is not a good way to evaluate a website, because it is not constantly updated, and with the new updates of Panda and Penguin algorithms, page rank has gradually lost its importance. But you shouldn’t ignore it, because Google is trying to reuse page rank to measure a site ranking. In the past, the PageRank shown in the toolbar was easily manipulated, but using other tools such as Rankerizer, Free Monitor for Google and Pro Rank Tracker the security was improved.

- Wincher Rank Tracker:
Wincher Rank Tracker is a very simple and غیر مجاز می باشدt-effective keyword tracker that has features that make it one of the best tools for measuring site ranking , by using this tool you can track the number of domains and keywords that you want to check their ranking.

- Serpstat:
Through this tool, in addition to measuring the site ranking, you can also analyze competitors. In addition, you can analyze ads with Serpstat to find out what type of ads are the most interactive and which one you should get help from to get the desired result.

- LinkAssistant:
LinkAssistan is a completely free tool that provide a lot of features for you and through which you can access a lot of information, including the tasks that can be done through the 23 tools in this collection like tracking a large number of keywords and most importantly, you can control the SERP ranking of your site and competitors, all of which make this tool one of the best ones available.

- Zutrix:
If we want to mention one of the best ranking tracking tools, it is definitely Zutrix , which has lots of features which meet all your needs. In fact, this tool, with an engine equipped with artificial intelligence can rank keywords quite accurately, and more importantly, this tool allows you to see any changes in your ranking through a mesغیر مجاز می باشدe in Telegram , Email and etc.

- Rankerizer:
Rankerizer is one of the best tools to check the ranking of a site, which by using this software you can track your site ranking for free, and you can also see the downward or upward trend of your site ranking.

- Pro Rank Tracker:
Pro Rank Tracker is a tool for tracking the top rankings, which provides users with the latest changes and developments in the ranking of sites and videos, and also users can view their rank and manage their own account through this program.

- Alexa:
Alexa can help you a lot in measuring your site rank , in order to use this tool, you should go to Alexa site and enter your site address there, then you will see your site score and traffic in full detail. Alexa also allows you to view other sites and as a tool for ranking different sites, it should be noted that the ranking in Alexa is estimated and cannot be completely trusted.

- Quantcast:
Quantcast is an American company founded in 2006 and used to measure site rankings, but in general, it may not be a good option for analyzing sites because it receives all of its information from the Internet.

- Google Trends:
Google Trends analyzes sites and the amount of keyword searches, and another feature of this tool is that it allows you to compare two sites at the same time.

- Ranking.com:
Another site that can be used to determine the site ranking is Ranking.com, through which you can see the top 1 million sites in the world, so you can enter your domain name on this site, if You have been notified that your domain name does not exist, it means that your site is not in the top 1 million sites.

- Majestic SEO:
One way to measure a site ranking is to use Majestic SEO , which can act like a search engine, analyze and crawl websites. Simply put, this site is one of the tools to measure the site rank by analyzing the number and quality of backlinks.

The way to understand the site rank in Majestic SEO is that you enter the site and submit your site to it for analysis, after your its complete analysis, you can see a summary of the website status in the first tab, and to see more details you can go to different sections such as, CITATION FLOW and TRUST FLOW, the first of which indicates the score that this site considers according to the number of received links and the number of domains referring to your site, and the second is a score that is determined based on the number of clicks made from reputable sites to your site. In this site, you can see other information about your site, which in general has caused this site to become a suitable tool for determining the site ranking.

The way to understand the site rank in Majestic SEO is that you enter the site and submit your site to it for analysis, after your its complete analysis, you can see a summary of the website status in the first tab, and to see more details you can go to different sections such as, CITATION FLOW and TRUST FLOW, the first of which indicates the score that this site considers according to the number of received links and the number of domains referring to your site, and the second is a score that is determined based on the number of clicks made from reputable sites to your site. In this site, you can see other information about your site, which in general has caused this site to become a suitable tool for determining the site ranking.

- SiteChecker:
SiteChecker is a tool that checks the site ranking in terms of usability as well as loading speed in both desktop and mobile versions, the information you get through this tool helps you to be aware of your site ranking and in case of low ranking, try to make the necessary changes in your website to make it more suitable for mobile, so that users get a positive user experience by using your website.

- Google Search Console:
Through Google Search Console you can see a complete report of your site performance. This tool is completely free, and it provides you information such as, number of clicks on your site, your site ranking for a particular topic, your site trend over a period of time and etc.

Important points:
-In general, the tools used to measure a site ranking are not completely reliable, and given that all of these tools collect information from a variety of sources, it is possible that your site is ranked high in a tool, but it has a low ranking in another one.

- To understand the ranking of a site, you can also use the search volume of keywords in the content of it, as we mentioned above, there are some tools that which use keywords for website ranking.

Last word:
In this article, we have tried to explain the different ways in which you can view your site ranking, it is up to you that which one do you want to use to achieve your goal, but in general, do not underestimate measuring site ranking and try to do it regularly for your website and your competitors site, due to the advantages that we have mentioned this task is necessary for every website owner who want to reach high ranking in Google search results.

Source:https://www.dotnek.com/Blog/Web/measure-the-ranking-of-the-website

Every master was once a beginner according to this proverb you should not be afraid of learning and only focus on increasing your knowledge in this field by training and reading S SEO concepts . The question that may come to your mind is that how you can learn SEO?

The answer to this question is simple, if you want to learn SEO, you need to read credible and reference sources, gain experience in practice, take risks and do not be afraid of doing experiments, and finally, always pay attention to the point that learning requires time, energy and perseverance. First, before dealing with other SEO concepts, it is necessary to get acquainted with the definition of SEO.

What is SEO?
SEO stands for search engine optimization , which is the process of ranking a site organically on the Google search engine results page, in fact if a website ranks higher, it can attract more users and achieve more success.

In general, SEO is divided into different categories such as White Hat SEO, black Hat SEO, On-page SEO and Off-page SEO , which we will discuss in the following.

What is a SERP?
SERP stands for search engine result pages, the ultimate goal of all sites is to get the highest ranking in the SERP.

What is the definition of White Hat SEO?
White Hat SEO is a set of actions that are being done to optimize the site which takes a lot of time to achieve results, also all the activities that are being done in this section are in line with SEO rules and there is no deception in it, which ultimately leads to a high website ranking in the SERP .

What is the definition of Black Hat SEO?
Black Hat SEO is a set of activities in the field of site optimization which are against the rules of search engines, which causes the site to reach a high ranking in a short while by manipulating search engine algorithms, which is not approved by search engines. The site may be penalized or removed from the database list.

What is On-page SEO?
As we mentioned, On-page SEO is one of the categories of SEO which is a set of actions that are being done within the site to optimize it completely, as a result it is able to rank higher in search results . The set of actions that take place in this category includes the following, which we will explain simply.

1. Choosing keywords:
Research on keywords is very valuable and has a great impact on site optimization that the selection of each keyword should be done based on sufficient research to have the desired result.

2. Site content:
The content of a site is so important and if it does not have enough quality, it cannot attract users.

3. Site title:
The site title should include keywords related to the field of website activity.

4. Internal linking:
In general, there are two types of linking, which include internal linking and external linking, the first linking is in the field of On-page SEO and the second one is in the field of Off-page SEO, the second case will be discussed in this article.

Internal linking is linking from one page of the site to another page of it, which make the user stay on the site for a longer time.

5. Image optimization:
Image optimization, which can include the use of ALT and Title in the image, is one of the most important activities that is done in the in-page SEO section, and generally, the action of optimizing the image ultimately affects the site loading speed, which also attracts more users to the website.

What is Off-page SEO?
Off-page SEO is a set of actions that are being done outside the site to optimize it and gain a high ranking .

In this category, as in the previous one, actions are taken place on the website all of which help to optimize it, and we will discuss some of them.

1- External link building:
An external link is a kind of link that a site gives to another site, which is very valuable in increasing the credibility of it.

Backlinks send the signal to search engines that this website is so valuable due to the fact that it is received a lot of links and each link is considered as a positive vote.

Creating a link may involve the following methods:

- Guest blogging:

Guest blogging is the way in which you upload one of your blog posts on another person's blog.

If you want to get the best possible result from this, you must use the best place to upload, as a result you achieve the desired result by using links.

- Email outreach:

Email outreach is a way in which you communicate with other users via email, and the goal of this work is to request a backlink, which can be achieved by doing it correctly and in principle.

- Broken link building:

Broken Link Building is the act of building a backlink by replacing 404 broken links with a normal link to the target website.

2- Branding in social networks:
Nowadays, social networks have become very important and many users spend a long time throughout the day in these types of networks which using them for being successful in improving website ranking can have a great impact on site optimization.

We can also place a share button on each page for easy publication of content in the social networks, so that users can easily share their favorite content.

Social networks such as Facebook, Instagram, LinkedIn , YouTube, etc., have become powerful tools for branding.

3- Registration in directories:
SEO experts can gain one or two backlinks to their site by submitting articles in its section and various directories that are dedicated to publishing and archiving content.

4- Bookmarking:
To bookmark, all you have to do is to upload the latest post on the bookmark sites, so that the search engines will increase your ranking.

You should be familiar with the following concepts:
- UX:
UX stands for User Experience, which means the experience of a user while using a service, and it’s something that sticks in the user's mind after using a service.

- search engines:
A search engine is an online tool that helps people find information on the Internet to get the answer to their questions in a short period of time.

- Crawling:
Crawling is actually a process in which search engines such as the Google search engine constantly scan all web pages.

- Indexing:
After scanning a site by search engines, they should index the available information and simply categorize all the information.

- Dwell time:
Dwell time is the amount of time a user spends on a site, which has a huge impact on the site ranking , and if this factor is high, signals are sent to Google's algorithms that the site is of a high quality.

- Bounce Rate:
Bounce Rate is the number of users who visit your site and leave it without going to other pages of your site, it is said that this factor, like dwell time, is very effective in ranking the site.

- Anchor text:
Anchor Text is a phrase that is used to click on it for going from one web page to another and is often colored blue in the text, by using HTML or CSS you can change the color of the anchor text.

- LSI keywords:
LSI stands for Latent Semantic Indexing, which refers to words that are semantically related to a particular concept or phrase.

- sitemap:
Sitemap is a file that contains information about the content of pages, images and other important information of the site and the relationship between them that all search engines such as Google use this file to examine the website better.

- Google Algorithm:
In fact, Google algorithms are computer programs that have mathematical functions and formulas which analyze and categorize the contents of sites with the help of Google crawlers. Google's goal is to deliver the most appropriate result to the user, so that users get the best user experience.

- Google PageRank:
One of the important algorithms of Google that has been created for scoring web pages and site ranking, this score is between zero and ten, which is measured through the inbound links of a site, so that more inbound link to a site is the sign of its higher value, and it is considered as valuable site.

Last word:
In general, in this article we have tried to express a number of important and practical concepts in SEO for you to get acquainted with SEO step by step.

Source:https://www.dotnek.com/Blog/Web/teaching-seo-concepts-for-beginners

Optimizing a website and gaining high rankings in search engines is so important and there are lots of different techniques to achieve it, in addition to these techniques, there are points such as site pagination that you should follow them to optimize the site, also users have the ability to access topics as easily as possible after entering your site, which will ultimately help you with creating a positive user experience.

What is site pagination?
Site pagination is the division of a document into separate pages, which helps search engines to realize the relationship between a set of paginated pages better and prevents duplicate content production due to the similarity of their topics.

The pagination of a site has different effects on the website SEO , which we will discuss in the rest of this article.

Impact of site pagination on SEO:
When you come across different topics on a site or in online stores we intend to separate different items from each other or in other words site pagination is used. Pagination has a great impact on SEO, because, if we implement site pagination too much in a site, the user will be confused when the user enters your site and is looking for the page she/he wants, because They have to open a lot of links and pages to be able to reach their goal. As a result, user will definitely give up and leave your site and look for the one with less pagination to reach the desired result more quickly.

In other words, by doing a lot of pagination for a site, you will move a way the user’s desired page from the main page, so that it will have negative effects on the website SEO. One of these negative effects is that it reduces the credibility of direct links to your home page, because pages that have a lot of direct links are considered as a valid and source pages, and as a result, search engines get confused in reaching to the main page and its analysis which will be the cause of a decrease in ranking as well as website traffic over time.

In fact, the crawl depth of Google bots is related to the credibility of a site, and if your site contains a lot of content with a lot of pagination, Google bots won’t be able to analyze all the content of the site and ignore a number of pages and contents. When similar topics are brought together on a page, it sends negative signals to Google that the content is duplicated, due to the duplication of the title and meta descriptions.

Duplicate content prevents search engines from selecting your target page to display on the search results page.

On the other hand, due to the fact that Google uses different algorithms, there is a possibility that the site will be penalized due to short and poor quality content. One of these algorithms that we are going to mention is the Panda algorithm , which due to the fact that useless and worthless content was abundantly seen in search results for a while, Google introduced the panda algorithm in order to solve this problem as soon as possible.

It has been created in order to fight against short, low-quality and low-value content, so that the user can achieve attractive and rich content in search results. According to the points we have mentioned, in order to optimize a site through the pagination, we must observe the following points.

Things that should be considered while paging a site:
1- Use absolute URL instead of relative URL:
In fact, absolute URLs have more complete information than relative URLs, so for doing a proper pagination, it is recommended to use absolute URLs, especially when URLs are randomly duplicated in directories or subdomains.

On the other hand, we should note that the use of relative URLs is likely to be misinterpreted by search engines and cannot have a positive effect on site optimization .

2- The chain can’t be broken:
If you do this, search engines will often ignore the pagination and only index and return all the pages, which leads to problems such as duplicate content that will ultimately have a negative impact on the site.

3- Do not use noindex:
If the pages are noindex for a long time, after a while Google will stop searching for them and following the relevant links.

4- Do not use nofollow links:
Nofollow links allow search engine bots not to follow the link, using these types of links will prevent search engines from crawling those pages and finding new content which will ultimately have a negative impact on the SEO site.

5- Do not include these types of pages in the XML sitemap:
You should choose pages in the XML sitemap which you want to use to get high rankings in search engines, but usually paginated pages are not in this category, and even if these pages are indexed, they should not be chosen in the XML sitemap.

6- References URLs that in turn redirect to other pages:
Doing so is confusing for search engines.

7- The content of the page should not be too short:
Today, users are accustomed to scrolling through sites, when the content of the site is too short, the user cannot scroll through the website, so he/she won’t get a positive user experience, so it is recommended to give them a scroll space according to the categorized topics.

8- Specify the page that the user is visiting:
When a user enters your site and encounters lots of pages, he/she may be a little confused, so it is better to specify the page that the user is visiting for him/her.

9- Different design for mobile version:
As you know, nowadays mobile devices are widely being used and users spend many hours a day on using them, the screens of mobile phones are different compared to computers. As a result, you have to consider a different design for each device while doing pagination, so that your pagination performance will not decrease in this situation.

In such cases, the numbers are replaced with icons and only the main elements such as the current page number, the next page button and the previous page button are displayed to the user, so that the user doesn’t face any problem after accessing your site via mobile.

Note the following points when you are doing pagination:
- Refer Links to the first page.

- Don’t do pagination for pages that do not require it, such as blogs and etc.

- Create a relationship among the existing links.

- Use simple pagination techniques at the beginning and gradually add to the complexity of your techniques.

- In designing the site pagination, only show useful and practical links to users and remove any additional access.

- As mentioned before, do not apply the noindex instruction to paginated pages.

If you have access to a log server, you can realize that whether you were successful or not. First, you can analyze the extent of Google bots crawling on pagination pages and determine the amount of Google bots’ activity on your site, then you can search for phrases to determine how many of these pages are in the Google index. After doing all this, compare the final results with previous ones to see how successful you were in this field.

The following tools can help you analyze the site:
1- Log server files:
By using these files, you can find out the number of crawls which have been done on a page.

2- search operator command:
This command can be used to determine how many paginated pages Google has indexed.

3- Google Analytics:
Google Analytics gives you a full report of the landing page, and you can also realize the behavior of users more accurately through the information you get from this tool.

4- Google Search Console:
The reports of this tool help you to understand that how many times are your pages displayed on the search results page.

Last word:
In general, if the pagination of a site is not done properly, it will have negative effects on the SEO of the website. We tried our best in this article to help you by mentioning the necessary points of pagination, so that you can paginate a site to create a positive user experience and take steps to optimize your site and get high rankings in search engine results.

Source:https://www.dotnek.com/Blog/Web/site-pagination-and-its-role-in-seo