development

increasing sales and business success. Now in this article we want to tell you how to use PR or PR to build and improve SEO performance .

What is PR?
PR is actually the ads and banner ads that are used to advertise the products on the site or the services performed. When site owners want to get to know their target audience and users better and offer products and services to meet their needs, they use advertising and referral methods to encourage users and audiences to use their existing products and services. There are many ways to advertise and introduce, one of which is PR. PR is the public relations that using them to advertise and introduce your site and persuade the audience to use the products and services available on the site increases site traffic and ultimately business success.

PR is the relationship between business owners and customers, which creates a strong interaction and communication between them. Establishing a strong relationship between customers and business owners will improve business performance, so that users can share their needs with business owners and improve business performance by providing feedback and feedback. To work.

Public relations refer to your brand's relationship with your target audience. In other words, the conversations about your brand and business are public relations. Public relations can be done through paid advertising that promotes your brand, or it can be through the writings of bloggers and journalists. In this case, if your brand is of high quality and is liked by some bloggers, they will insert your brand in their articles and content to introduce more to other users. There are two ways to introduce and become better known: one is to introduce your brand to people by paying money and doing advertisements, and so that more users know and buy your brand.

Or your brand is good enough to be introduced to users by bloggers and other people.
These referrals are called public relations business to become more famous and successful. In order for public relations to have a favorable result, some points must be observed.

What is the main purpose of PR?
PR are in fact the same banner ads that are used to attract and persuade the audience to buy and use the products and services available on the site. Success increases ads and banners. As the number of visits and the number of visitors to the site increase, so can the click-through rate and sales. Using PR, information is provided to the audience and customers and they are encouraged to buy and use the products and services available on the site. In other words, it can be said that PR is an advertisement that aims to increase site traffic and sales of products and information services and attracts and encourages many users and audiences to ultimately lead to business success.

Why is PR important?
The reason why PR is so important is obvious. PR are the ads that are used to persuade users and audiences to buy and use products and services. Without ads and promotions, fewer users will be persuaded to buy products and use services, but if the ads and product promotions are done properly, it will cause a large number of users to buy products from the sites. In other words, advertising increases sales and business owners make more profit, which ultimately leads to business success. Without advertising and product introductions, fewer users may be familiar with your products and a small number of them may be sold, but by promoting and promoting them, sales will increase and more customers will become familiar with the products.

Tips for PR:
- It is better to have a time plan before taking any action and consider your budget for advertising so that you can go great.
- The maximum number of times you can design an ad and pr for a keyword is once, if done more than once it will not have the desired effect and result.
- To introduce and advertise yourself, it is better to start with cheap advertising, and by improving your performance and increasing your budget, you can cooperate with large sites for advertising.
- In order to achieve the desired results in advertising and referrals, it is better to cooperate with sites that are in your field of activity and are also related to your keywords.
- To attract and persuade more users in the results of advertisements and introductions, it is better to be creative and use new and non-repetitive methods so that you can better penetrate and attract users.
- Your promotional ads and banners should be permanent.

What points should be considered in PR strategy?
- Gaining sufficient knowledge of the target audience:
In order for business owners to be able to produce valuable content to ultimately drive users to their sites through links, they must have sufficient knowledge of their target audience and provide them with Know full, identify their needs so that they can produce content that meets their needs. Gaining sufficient knowledge of the target audience is very important and necessary, because if the needs and desires of the audience are not known, they will make a mistake in meeting their needs. This is why gaining sufficient knowledge of the audience is very important. The first step is to identify the user and his needs to produce content according to their needs and to meet their needs, direct them to your site pages and content. For a business to be successful and more content to be seen by users, there must be strong interaction between business owners and users so that business owners can penetrate users and buy them or do other things. To persuade.

- Content production:
Content is one of the most important factors because it has the most impact on content. To have successful PR and SEO , you need to focus on producing good and valuable content, so that you need to consider the needs of users and identify the target audience, then produce content based on the needs and knowledge you gain from them. The content produced must be updated in accordance with the principles in order to be able to attract more audiences and meet their needs. Produced content should be completely user-friendly in order to attract the user at first glance. Choosing a topic for content production is also very important and you should choose hot and up-to-date topics for content production that have more searches. In order for your content to be valuable, it must also include textual, visual, and video content in order to make the desired impact.

- Good communication:
After producing valuable content to attract users, it is time to create links that lead the attracted users to your site by creating valuable and principled links. Of course, you should focus on some more points in this regard, including these points in the field of link building is not a direct reference to clicking on the link. This means that you should not ask the user directly to click on the link to enter the main website, but you should design and produce your text and content in such a way that the user himself is persuaded to visit the site and after the purchase attract the purchase. Be. In this section, you should use all the necessary tricks so that you can easily link after producing user-friendly content so that the user can enter the main site by clicking on that link. In other words, this section is for establishing strong communication and interaction between users and business owners, if the connection between them is established successfully and they can interact with each other and there is trust between them, users automatically and before When site owners are asked to click on the link, they themselves are motivated by curiosity and click the link to visit and get more information.

Where can good PR be used?
Good public relations, in order to have a good result and be visible to all users, can be used in social media posts, such as banner ads on the pages of other business owners, social media, news, high-traffic pages on the Internet , and ... be.

What are the characteristics of good PR?
Good public relations are public relations that can easily impress users and force them to do things like click on the site link, visit the site and products, buy and use products and services, and so on. Good public relations must follow the 3 points of user recognition, production of valuable content and interaction in order to receive the desired results.

Good public relations that can have the desired results must be in accordance with the needs of its audience, has produced user-friendly content, and to improve performance must have established close interaction and communication with users.

Today, other SEO methods are obsolete and the focus on public relations has increased. Professionals and members of the public relations team try to identify the target audience by gaining knowledge of them and their needs, to meet the needs of their audience to produce valuable and effective content that leads to business success and meeting the needs of users. To this end, the competition between competitors for better public relations has increased, and instead of blocking each other and hindering each other, they each try to improve public relations and better communicate with the audience in order to make their business successful.

Source:https://www.dotnek.com/Blog/Web/how-to-use-pr-strategy-to-improve-seo

Google Analytics tools can be used to accurately track your site, but UTM codes are used to track and manage inbound site traffic. If you want to know how to monitor and control incoming site traffic using UTM codes, follow this article.

What are UTM codes?
UTM stands for Urchin Tracking Module . In fact, these codes and tools belong to Urchin Company, which was purchased by Google in 2005. Interestingly, this software later analyzed the emergence of a tool called Google.

UTM codes are text strings that are placed at the end of site URLs, and webmasters and site owners can use UTM code links to track incoming traffic to their site and see where the source of that traffic is. And how it has been added to the site, or they can check the amount and impact of incoming traffic and take steps to improve their performance. If site owners use UTM code, they can make sure that the data in Google Analytics is placed in the Preview section, then they can analyze and analyze site traffic from the data they receive from the Google Analytics tool. In other words, UTM codes are codes that are used to examine and analyze the source, amount and impact of incoming site traffic.

Why use UTM codes?
The reason for using UTM codes to check and analyze incoming site traffic is that you can easily check all incoming site traffic to know where the source of this traffic is and if necessary to increase traffic or improve incoming traffic. Take the necessary measures. By attending social networks and creating links there, you may direct users from social network pages to sites, in which case you need to analyze incoming traffic to ensure their quantity and quality. Become. Or if you have done an ad to increase traffic and site visitors and you want to know the amount of incoming traffic from the ad to your site, you can use UTM codes and analyze them to achieve your desire. Or in other cases you may have placed backlinks on the sites and want to know the amount of traffic transferred from these backlinks , in this case you check the incoming traffic from the backlinks and if the amount of incoming traffic It is desirable for you to do more external linking to that site, and if the incoming traffic from a site is low, refrain from referring backlinks to those sites next time.

The reason for using UTM codes is to know the amount and quality of incoming traffic from different sources.

UTM code parameters
In UTM codes , there are some parameters through which the operation of reviewing and analyzing resources, amount and quality of incoming traffic is done. In other words, parameters play an important role in examining and analyzing the details of incoming traffic.

There are two types of UTM code parameters:
- Necessary parameters
- Specific parameters

Essential parameters of UTM codes
Essential parameters of UTM codes are used to specify the source, media and campaign.

- Source:
Using these parameters, the source of traffic input can be specified and checked. In this part of this parameter, the name of the social network that was used to receive traffic is displayed. The names of social networks such as Instagram, Twitter, LinkedIn, Telegram , etc. are shown as sources of incoming traffic, and you can find out which social network generated the most traffic. For example, if you used Instagram to receive inbound traffic, it will give you the name of Instagram in response to reviews. utm_source = Instagram

- Media:
In this section of the essential parameters for checking incoming traffic, you can identify the type of media and the tool that has the most traffic. For example, you have used various media and tools such as banner ads, videos or ... to advertise and attract users, and in this section you can find out which media and tools will get more traffic to your site . Has entered. In other words, you can find out which media are effective to use and which media users have been influenced by and entered your site, to use those media more. By recognizing which media have not been considered by users and have not been able to transfer more traffic to the site , you can take the necessary steps to improve their performance so that they can also be effective in transferring traffic to the site.

- Campaign:
If you use campaigns to increase your site traffic and you want to understand the amount and quality of their traffic, you can use the campaign parameter. In this parameter, you can find out which campaign has brought more traffic to your site and has performed better than the others. In this section, you can identify effective campaigns or weak campaigns and use the statistics of this parameter to improve your performance and your next decisions.

Specific parameters of UTM codes
Specific parameters of UTM codes are used to specify content and keyword.

- Content:
This parameter can be used to identify which of your types of content has been effective in attracting and persuading the user and transferring traffic to the site. You may have created different types of content to attract users and increase site traffic and want to check which types of content have attracted the attention of users, in which case using this parameter is a good option.

- Keyword:
In some cases, you may want to get more traffic from a keyword or do a lot of advertising and actions to make a keyword successful, in which case you can use this parameter to get detailed information and to improve Perform your informed decisions and actions.

 What are the benefits of using UTM codes?
There are some cookies that can be used to analyze incoming traffic sources, but in using UTM codes you can customize the analysis and with more and more detailed sources, amount and quality of traffic. Check the input.

- Get acquainted with the sources of incoming traffic
- Find out which campaign or ad has brought the most traffic to your site
- Get information about the route users enter and traffic to your site
- Find out which keywords have been most effective in attracting users and driving more traffic to the site - Be aware of a popular page through which more users have entered the site
- Find out which anchor text and text on the link has been effective in attracting the user

How can we use UTM code?
To use UTM code, you must first get acquainted with the tips so that you can use them to analyze and analyze incoming traffic to your site . There are two ways to use UTM code:

1- Manual method of making UTM codes
2- Automatic method of making UTM codes

In the automated method of making UTM codes, some online and ready-made tools can be used to create UTM code by entering a little information and pressing a button, and use it to check and analyze the details of incoming traffic.

- Campaign URL Builder tool
- URL Builder

Here are the things to look for when selecting your UTM code manually:
- Pay attention to uppercase and lowercase letters when creating UTM code.
- Put a question mark after the main link and before inserting the UTM code.
- You must use the = sign when setting UTM code parameters.
- It is possible to use several parameters simultaneously and they must be separated using the & sign.
- When entering campaign names or keywords, you can put a dash between them.
- You must use the + sign to insert multiple keywords at the same time.

Build code automatically using the Online Campaign URL Builder tool
1- In the first field, enter the URL of the site.
2- In the second field, you must enter the sources of incoming traffic. Such as social networks Instagram , LinkedIn and ...
3- In the next section, you must enter your media and the type of tools you have used to direct and bring traffic to the site. Such as media banner ads, video and ...
4- In the next option, enter the name of the company that you have participated in to increase the amount of traffic to your site.
5- In the next field, you must enter the keywords of your generated content. Note that if you have used a lot of keywords, you must use commas to separate them in the UTM code generation method.
6- Finally, fill in the content parameter, which is the last option.

Check the results of UTM codes
Once you have created the UTM codes , you should use the information obtained from them to analyze the details of incoming traffic. To do this, you need to have an account in the Google Analytics online tool and log in to your account in the Google Analytics tool. Google Analytics is the best tool that shows the results of UTM code in the best and simplest way, and you can use the information obtained from these tools and codes to determine the amount and quality of incoming traffic and improve your performance .

Some advertising campaigns, which also have high غیر مجاز می باشدts, fail to increase site traffic and cannot have a good effect, which is one of the reasons for this failure is the lack of review and analysis of results. If you analyze the results, you can understand the reason for the failure and prevent it. UTM codes are one of the tools used to analyze the results of traffic increase measures. If you use this tool, you can get the details and information you need to finally achieve the desired results.

Source:https://www.dotnek.com/Blog/Web/what-is-utm-in-google-analytics

Youtube:https://youtu.be/jk8FxCb_gqo

and necessary measures to increase and attract more users. Do. One of these tools is Google Trends , which provides a lot of information for keyword search and can help you choose the right and relevant keywords according to the level of interest and desire of users.

What are Google Trends?
Google Trends is a tool used to inform the interests and desires of users on various topics. In choosing the right keywords, we may make a mistake and choose a keyword that is not compatible with the interests of users or has not been searched by them. In this case, our page and content will not be seen. The solution is to use keywords that are mostly searched by users and are in their area of ​​interest. Google Trends is a tool that provides accurate and useful information about keywords to site owners and helps them choose the best and most appropriate keyword.

When using Google Trends, you can restrict your country and location and select your country, in which case Google Trends will give you information about keywords within your country. If you do this, Google Trends will give you information about keywords within your country and you will find out which keywords are most searched by users or which keywords are related to your keywords.

In other words, it shows the popularity and number of keyword searches in the defined geographical area so that site owners can more easily decide on the right keyword. Google Trends shows which topic and which keyword searched the most and the least by users in what time period and in what geographical location.

What are the advantages of Google Trends?
Website owners can use Google Trends to better understand their users and learn about the most popular and attractive keywords and phrases.

- Review and analyze competitors and gain sufficient knowledge of them
- Ability to compare two words and key phrases according to their popularity
- Ability to improve your local SEO according to the possibility of geographical area
- Get acquainted with related keywords
- Choosing the right and effective keyword
- Improving site SEO and producing quality content, according to gaining knowledge of users' interests
- Increase site traffic and better ranking by producing content for the most searched keywords

How to work with Google Trends?
Working with this tool is very simple and easy, and of course this tool is available for free and easily to all people and site owners, and people can easily enter this site just by logging in to Google Trends and having an email address. And use good tools.

After entering the Google Trends site, enter your desired keyword in the search bar and wait for the results.

- Search for keywords and find out how popular they are:
After entering the keyword, you will see results, including the results of the chart. A chart will appear showing you the popularity and search keyword you entered at different time intervals. You can use this tool to find out the popularity of the keyword at different time intervals. The results can be limited and more accurate based on some filters.

Some of the Google Trends filters are as follows:
- Local Search:
By searching locally and restricting geography, you can find more detailed information about a keyword in a particular region and country. The information provided in this filter is within the geographical range that you specify. Using this filter, you can get more detailed information and use them to improve your local SEO .

- Time Search:
Using this filter, you can search by time period and find out the popularity and search for keywords in specific time periods.

- Batch search:
Using this filter, you can search based on some categories and groups. For example, categories of art, cars, website design , etc. In this case, you can easily find out the popularity of keywords in specific areas and the information obtained from this filter to improve your performance in the relevant areas. use.

- Compare keywords and phrases with each other:
In addition to searching based on specific filters, you can use the Google Trends tool to compare several keywords to find out how popular and searchable they are compared to each other. In this case, you will encounter a chart that has several color lines, each of which represents a keyword, and you can easily compare keywords at the same time and find out how popular they are at different time intervals.

- Identify users' needs and increase sales:
Using free and easy tools Google Trends, you can increase sales of products . In this case, you can compare the keyword sales of the two products, and you can choose whichever has the most search and popularity and increase the inventory of that product to eventually increase sales. In this way, you identify the needs of users and to meet their needs and improve your business, sell ​​products that more users are looking for.

- Correct the structure and shape of keyword writing:
Using the Google Trends tool, you can also compare different shapes and structures of words. For example, you can put two terms meta description and meta‌‌description in the Google Trends tool and compare them with each other to know which one is most searched by users to use that phrase. This will improve SEO, rank higher in search results and increase traffic.

- Identify seasonal trends:
​​​​​​​ You can increase your sales by identifying seasonal trends and searching and generating content based on seasons in the Google Trends tool. For example, if you analyze the keyword umbrella in the Google Trends tool , you will see that the most search statistics for this word are in June, because it rains a lot in this month and users search according to the season and their needs.

- Popular keyword selection:
Before generating content, the appropriate keyword must be selected, which can be selected using the appropriate and popular keyword using Google Trends tool. For example, you can compare equivalent words in Google Trends to see which one is searched the most, select it to produce content. For example, the word fidget spinner has more searches than the word yo-yo, which indicates that the popularity and demand for fidget spinner is higher than yo-yo, so you can do your content for the word fidget spinner to increase both traffic and sales . Be.

- Use the Google Trends calendar and special occasions:
You can even use the Google Trends calendar, by marking all the important occasions and dates to produce content related to each occasion at the right time. For example, the Oscars are held in March each year, and if you look at Google Trends, you will see that the search rate for the word Oscars in March is higher than in other months of the year. Therefore, by marking specific dates and occasions in the calendar and producing related content, you can allocate the most traffic to your site.

- Hot and up-to-date content:
Google Trends allows users to view the ups and downs of a topic or keyword by viewing charts and time intervals. For example, the keyword of the World Cup, which is held every 4 years, peaks in the results chart, but declines in other years. This means that the search volume for the World Cup keyword increases in the year of the event but decreases in other years.

- Specializing the search process:
​​​​​​​Users can make the search process more specialized and professional so that they can easily access the content they want. Specializing and restricting the search process can be done through web search, photo search, news search, Google Shopping and YouTube search. By clicking and reviewing the results of these searches, users can access trends and view trended content and products.

- Related content and words:
Using the free Google Trends tool, you can see other related keywords close to your keyword from the related queries section. This section will display keywords that are close to your keywords, and you can use these related and closely related keywords in your content to drive more traffic and visitors to your site content and pages. If on social networks such as YouTube and Instagram , content related to content that has been searched by the user is displayed, in Google Trends, similar keywords are displayed, related and close to the keyword entered by the user.

- Geographical area:
​​​​​​​ Using the Google Trends tool, you can identify areas and cities or countries that want your products and thus increase your sales. For example, if your products are cooling products, you can increase the sales of your products by identifying tropical areas and attracting users from those areas.

- Check the blind spots:
​​​​​​​Use the Google Trends tool to always be one step ahead of our analytics. That is, by using this tool and examining the detailed information of the keywords in different time and place intervals, the content is more up-to-date and we identify the unpopular content. To do this, it is better to examine long periods of time to easily see the peak and decline points and improve the weaknesses. Google Trends is one of Google's free tools that is used to check and analyze the popularity, interest or dislike of users for keywords and provides detailed information about different types of keywords at different time and place for users. Using Google Trends tool helps site owners to choose the best and most relevant keyword for their site content that will drive more traffic and visitors to the site .

Source:https://www.dotnek.com/Blog/Web/google-trends-tutorial

These illegal actions may destroy business competitors and lead to their downfall.  Having a principled business, legal SEO and healthy competition with competitors is the best course of action, but not everyone can do it and use illegal methods.

What is negative SEO?
All illegal actions that are done instead of competing with competitors and trying to standardize their SEO are called negative SEO. Negative SEO or black SEO is opposite to positive SEO and all the actions that are done in them are completely different from each other. In negative SEO, the actions taken are illegal and unprincipled, which are done to hit or destroy the competing business, but in positive SEO, business owners try to use legal and principled methods to SEO their site. Upgrade and improve your site ranking in search results. In a positive SEO, all actions taken are legal and if done correctly can provide good results for the business owner.

In negative SEO, business owners try to destroy the competing business, that is, instead of competing with their competitors and taking useful steps to overtake them, the business destroys them. They cut or hit and fall.

Therefore, negative SEO can occur on the Internet for all businesses by their competitors, but negative SEO is a very long process that requires more time and energy. If you have tough competitors and your business has achieved success and top rankings, it is better to pay attention because you may also suffer from negative SEO. If the negative SEO process is done professionally and in a complex way, even the Google search engine may not recognize it.

Different methods of negative SEO:
Negative SEO has different methods and can be done in various ways. Here are some ways to do negative SEO and how to deal with it:

1- Website hacking:
Today we all know that it is possible to hack pages on the internet and there are some professional hackers who do this easily. Hacking is one of the methods that can be used by competitors to downgrade and destroy businesses. Your competitors may hack into your website admin panel by hacking your website and using spammed links or redirecting them to malicious sites, harm your site or redirect your site traffic to their own. After the admin panel of your site falls into the hands of competitors and hackers, they may take any action to damage your site.

- Anti-hacking strategies:
To prevent hackers from hacking your website with negative SEO goals , it is better to strengthen the site's security measures to make it harder to enter the site. If you have used content management systems such as WordPress to create and build your site, you can use the Google Authenticator plugin to strengthen its security measures to enter the admin panel. By using this plugin and making its settings, you can easily strengthen the security measures and make the process of entering the site management panel more difficult. You have to use complex passwords that consist of letters and numbers. You can even use two-step encryption to make logging in to the admin panel more difficult and secure.

2- Spam Links:
Having one or more spam links within your website does not do much damage to your site and does not eliminate your site altogether, but there are some spam links that are related to each other and form a large collection. Have formed what are called Link Farms. Link Farms are a collection of spammed links that have the same anchor text, which may be a specialized word or phrase, or even unrelated to your site content. But clicking on these inline texts activates the spammed links that are related to each other and disrupts the structure of your site. Also, the structure of these link farms is such that the site owner is blamed.

- Strategies to deal with spammed links:
Negative SEO attacks or spammed links cause a lot of serious damage to the website and the results are irreparable. But the best way to deal with such links is to investigate and prevent this from happening. This means that if a spammed link occurs, the results will be irreversible, so it is best to prevent spammed links from occurring before they occur. Preventing spam links can occur by managing and controlling backlinks and external links. One of the tools used to better and more accurately manage backlinks is SEO Spyglass. Using this tool, you can check the number of domain referencing links.

Using the graph data provided by this tool, you can review and analyze the referenced external links, and if the backlinks are not referred to reasonable and good sites, it is better to take the necessary measures to review Carefully check whether these links are from Link Farms or not.

If you have detected malicious links, it is better to delete all of them yourself, and if you could not remove the malicious links, it is better to create a Disavow file that will remove and reject the malicious links. Disavow means rejecting malicious links and denying the site dependence on such links, or in other words, the search engine optimization and Google is told to ignore such links when indexing the site.

3- Copying the contents of your website:
Copying the contents and contents of your site is another negative SEO way, in other words, by copying your contents, people steal from the contents of your site and do illegal work. Of course, copying content by users is not illegal, it is illegal and theft when a competitor does it with the aim of destroying and destroying the website. Google search engine is very sensitive to duplicate and duplicate content and if it detects and the content is duplicate, it will definitely give them negative points and will prevent them from indexing or displaying in the top rankings of search results. Of course, Google is smart enough to recognize the original version of the content, but sometimes it is possible to find and index the copied version sooner than the original version, in which case the original version of the content may not be indexed by Google and instead Index the copied content, which causes a lot of damage to the site.

- Copy Content Solution:
To deal with duplicate content and prevent the copied version from being indexed instead of the original version, it is best to use the Copyscape tool so that you can identify sites that are copying and using your content. Deal with them. If you used this tool and saw a site that copied your content and used it on their site, it is better to contact them first and ask them to delete your copied content. If they did not delete it, you can use the copyright infringement report tool to report to Google that they have copied and used your content.

4- Remove your best backlinks:
Another negative SEO method used to eliminate and damage sites is to persuade site owners to remove effective and principled backlinks . In this case, you will send a mesغیر مجاز می باشدe or email to the owner of other sites to which you have referred backlinks and they will be asked to remove the backlinks referred to your site. In this case, by removing effective backlinks, the site will lose the traffic it received from those sites. So this is a disaster and a failure for the site.

- How to deal with the removal of effective backlinks:
In this method, where you send a mesغیر مجاز می باشدe or email to the owners of the sites to which you have referred backlinks, it is better to use personal email when communicating with the owners of those sites. To reduce the likelihood of this happening. Or you can even use the MonitorBacklinks.com tool. Using this tool, you can view, analyze and review all backlinks and external links referred to, and mark effective and good backlinks so that you are notified when something happens to those backlinks. .

5- Creating fake accounts in virtual networks with your brand name:
To destroy your name and brand, some accounts are created in social networks to destroy your name and brand by publishing illegal content and change the mentality of users towards you. It is better to be vigilant to prevent this from happening and deal with it so that your name and brand are not destroyed.

- How to deal with the destruction of your brand:
To do this, you must be vigilant and identify such accounts and spam and report those accounts to be deleted and prevented from further activity. You can use Mention.net to identify accounts that use your name and brand.

How can we understand if our site has a negative SEO?
- Creating a large number of links from ru, .cz, .cn, .pl, .ro, .bg, .bz, .com domains. Of course, having backlinks from this type of domain does not always mean that It is not normal, but if the number of these links suddenly increases, there is a possibility of attack and negative SEO.
- A large number of links from unrelated websites appear suddenly
- A large number of links suddenly appear from unauthorized and illegal sites
- Creating a large number of links with anchor texts from various sources

Google search engine, which aims to gain user satisfaction, is trying to provide solutions and some algorithms to eliminate this type of attack and establish the security of sites and businesses on the Internet. But with the development of Google's security algorithms , hackers and profiteers are also looking for solutions that they can crack down on and profit from illegal means, so such attacks may be possible but very rare. Of course, if your website and business is not very large, this is less likely to happen. But if you have a large and extensive site and business that has more competitors, you need to be careful and take the necessary steps to prevent this from happening.

Source:https://www.dotnek.com/Blog/Web/everything-you-need-to-know-about-negative-se

So, get excited to start with iOS development and enjoy building your first app. Developing iOS apps was quite difficult years ago because it required many languages ​​and frameworks to complete the project. However, this is not the case these days. Developers can easily do coding and programming with the help of XCode. It helps them to learn more and more. iOS development is the process of creating or modifying apps on the iPhone. An IOS developer can create his apps and can modify the existing apps by using specific tools. The software development kit (iOS SDK) allows the developer to develop mobile apps.

In 2007, developers were prohibited from making changes in IOS. Apple Instead directed them to develop web applications for the Safari web browser. But after the backlash of developers, Apple released SDK on March 6, 2008. This SDK is available on a Mac computer but not on Microsoft windows. Combined with XCode , iOS SDK allows the developers to create apps using the iOS programming languages, officially supported by Apple Inc, including Swift and Objective-C.

Here is how you can get started with iOS development

1- Grab a Mac
Having a mac is the best option for iOS development because Microsoft Windows does not support iOS development. For iOS development, your Mac should have an Intel-based processor with a running version of maغیر مجاز می باشد 10.14.4 or above. In case you own a Mac pc then it should at least have 3.6 GHz intel i3 processer for the tool to run smoothly.

1- Have an Apple ID
To develop apps , you should have an Apple id. Apple id is required for the installation of XCode and to access the documentation on SDK. Most importantly, it will allow you to deploy your app on the iPhone or iPad. If you don’t have an Apple id then you should go on the Apple website and register your identity.

1- Choose the language
To start with the development of iOS , Swift is the language to focus on as it is Apple's own programming language. While Objective-C is the native language of iOS, Swift is a better option for many reasons. Swift is not only more useful; it will take less time to learn. While Swift has made things even easier than before, learning iOS is still not an easy task and takes a lot of hard work and dedication. For an experienced developer , Swift can take a few days/weeks to learn. If you're new to programming , it will be helpful to know a few basics before moving on to Swift, such as object-oriented programming.

1- Install XCode
Install XCode on your Mac to start iOS development. XCode is the only app you need for creating your app. It provides developers with an integrated development environment (IDE). XCode will give you the latest iOS SDK version for creating an app for the most recent version of the iPhone. It also has a built-in editor for source code, graphic user interface (GUI) editor, and debugging tools. Most importantly, it comes with an iPhone and iPad stimulator so, you can test your app without deploying it to your iPhone and iPad

When learning iOS development, one thing that makes it easier to get started is that most of the learning focuses on one language. Knowing this language will be able to quickly catch up with iOS development. You can get started with iOS development at any time in your life. You can fit your learning time into your schedule and make it convenient for you. However, how much time you can and want to devote to learning programming will affect how quickly you reach your goal.

Source:https://www.dotnek.com/Blog/Apps/getting-started-with-ios-development

The click-through rate , or ctr for short, is the number of times users click. In this article, we are going to examine CTR and impression together and tell their differences.

What is Click Through Rate?
 The click rate is actually the number of times a user clicks on the site. Simply put, suppose a user encounters a large number of search results after searching and has to choose one of them. The user selects and clicks on the site in the search results Click rate is said that the higher the click rate is better. Increasing the click-through rate is effective in having a good SEO .

How to increase click through rate?
Click-through rate is another factor in having a good SEO that we should try to increase, or in other words, encourage users at first glance to choose our site from the search results to click and enter.

Here are some ways to increase your click-through rate:
- Use appropriate titles for the contents and pages of your site to attract users' attention
- Do not use duplicate or obscene content
- Provide useful, valuable and user-friendly content and services
- Provide high quality content
- And most importantly, the use of appropriate meta descriptions that include a comprehensive description

When users see your site link in search engine search results, they have very little opportunity to decide which site to click and select. In this case, you should use some tricks to attract and persuade the user to click on the link to your site.

To persuade the user to click on your site link in the search results, pay attention to the following:
1- Page title:
The page titles of the sites are displayed using the title tags. The amount of free space to insert an attractive title for a page of 70 characters, in which space should be written attractive text and title to attract and persuade users. You can use some magic words to persuade and attract users to have a better and faster effect. The magic words that are available on the web are as follows:

- Right now
- Fast
- Step by step
- Simple
- Easy
- Free
- Inexpensive
- What is
- General training

It is one of the magic phrases that increases your chances of persuading and attracting users as soon as possible to click on your site link in search results. Of course, the choice of titles varies depending on the type and area of ​​activity and business, and it is better to choose titles and key phrases depending on the type of business, but these are examples of magic words for all activities and business and the work has been effective.

To select the best keyword phrase for the title, it is best to try a few titles over a period of time and then check their click-through rate so you can choose the title that has the highest click-through rate and is most effective.

2- Optimizing meta descriptions:
Meta descriptions are placed exactly under the page titles and include more general and comprehensive descriptions that are displayed in a smaller font title. The blank space for inserting the meta description contains 168 characters. Meta descriptions must be comprehensive and tell the user all the content within the site in a few sentences, and the meta descriptions must be such that the user can easily read it to determine whether the content on this page and the site needs him. Side or not. To attract and persuade the user as much as possible, it is better to use words and phrases that can easily persuade the user, for example, by writing the phrase "free education" or "awards" the user can be attracted and the site link to visit and enter Click.

3- Using standard markup or Schema:
Using Schema is another method that is used to persuade the user to click on the site link and log in to visit. Schema can have different modes, for example, inserting scoring stars next to the site link can be effective in persuading and convincing the user, and the user becomes more confident by seeing the stars that this site is trusted and valid, and the link for The click clicks, which increases the site click-through rate . Of course, inserting stars is not the only type of schema and there are various types, of which inserting stars is an example.

Is the click-through rate effective on the site SEO?
Yes, high click-through rates can have an impact on a site's SEO . According to SEO experts and people who have worked in this field, the high click-through rate on the site SEO and its ranking by search engines has a great impact. If a site's click-through rate is higher than its ranking, Google's search engine uses the Rank Brain algorithm to improve its ranking in search results.

How is the click-through rate calculated?
Since the click-through rate has a huge impact on the success of the website, you need to be able to calculate it correctly. The way to calculate the click-through rate is that the number of clicks should be divided by the number of views or impression of the site. In other words, the click-through rate means how many times a site has been clicked for the number of times displayed.

Presence in pages and search results alone is not effective and should be planned along with trying to appear in better ranks of search results to persuade and attract the user to click and enter the site.

What is Impression?
 Your presence in search results is called Impression . To better explain Impression, it is better to give an example. Assume that users in the Google search engine have performed a search operation and your site is among the top 10 sites in the search results, in this case your site is considered Impression. Even if your site ranks lower in the search results page, your site will still be considered Impression.

Assume that your site is on the second page of search results, if the user enters the second page of search results, in this case, your site that is present in the second page search results is considered Impression .

What is the difference between impression and click through rate?
Impression and clickthrough rate are two terms that are widely used in the field of SEO and are sometimes used by people instead of each other. But these two terms are very different from each other and cannot be used interchangeably. Click rate is the number of times a site link is clicked by a user to visit, but impression is the number of times a site is placed in the search results of different keywords and seen by users. Impression is the presence in the search results and being seen by the user, but the click-through rate is the number of clicks of the site link by the user. To calculate the click-through rate, the number of clicks must be calculated on the number of clicks seen, is the same impression. Therefore, these two terms are completely different from each other and cannot be used interchangeably.

What is the role of impression?
Impression is the number of times users appear in search results and are seen. To be seen more by users, you must first follow all the principles of SEO and content production to appear in the top rankings or Google results pages to be displayed in search results. After you are in the search results, you should take the necessary steps to attract users to be attracted after seeing your site and click on your site link. In this case, your clickthrough rate will also increase, which will have a great impact on the site's SEO.

When is the click-through rate not useful for the site?
When the click-through rate is not related to a keyword or phrase, it does not cause branding, it does not increase sales, and ... a higher click-through rate will not be effective.

The reasons for the ineffectiveness of increasing the click-through rate are as follows:
- You have used monetary and payment methods to increase your click-through rate
- More clicks are used for ads than for visits
- Using unrelated clicks and money is of no use and is just a waste of your money
- Using keywords at a غیر مجاز می باشدt will not be of any benefit to the business.

What are the factors that reduce the click-through rate?
- The domain is unrelated to the topic and keyword searched
- Use of irrelevant and duplicate meta descriptions
- Unrelated site address and URL
- Use irrelevant, repetitive titles that are not user-friendly

Some important points in Impression:
The presence of the website in the pages and search results does not necessarily mean that the user has searched for our site address, but the user will encounter a number of site links by searching for the keyword and phrase. Your site may rank 9th in search results and the user may scroll up to 5th, but again in this case your site is considered Impression.If your site is on the second page of search results and the user does not enter the second page, your site will not be considered Impression. But if you enter the second page of search results, Impression will be considered for all sites on the second page.If a site is on the first page as a result of searching for keywords and phrases, the Impression of that site will be equal to the number of searches for this word.

Source:https://www.dotnek.com/Blog/Web/difference-between-ctr-and-impression

In order to be successful with our competitors in our field of activity and business, we must be able to analyze their activity and learn from their strengths and learn from their weaknesses not to make the same mistakes.

What does competitor analysis mean?
Competitors' activity analysis is done with the aim of being able to identify all the steps and activities they have taken and identify their strengths and weaknesses to use them to improve the performance of our business . Competitors analysis includes analysis of the site's SEO status, review of internal and external links of the site, the amount of traffic and site traffic. In other words, instead of speculating or acting with hesitation, we use methods that have been tested by analyzing the activity of competitors and we are somewhat confident in their results. Therefore, analyzing the activities of competitors and using their strengths and weaknesses in business can help business owners in making decisions and taking the right actions.

The importance and impact of competitor analysis
A very strong motivator and motivator to continue positive activities to improve business performance .Prevents undue self-confidence.Recognizes your weaknesses.Enables business owners to take good and positive steps to achieve the desired result.Improves and improves business performance.

Competitor analysis can also help you answer some questions, so that you can determine which keywords are best to use by examining competitors' activities, or what internal and 

What are the most popular topics and what should I produce content on?

What are the best, most visited and most effective keywords?
What are the keywords that had the opposite and negative effect on SEO ?
What are the strengths and weaknesses of competitors and me?
What is the best way to produce content?
Who are my real rivals and how can I defeat them?

Competitors analysis steps
1- Identify SEO Competitors:
Your competitors are not just sites that are in your field of activity, but also sites that have used your techniques and methods to achieve top rankings in search results . There may be some very successful sites in your field that have a lot of traffic and traffic, but these types of sites are not your competitors. Some sites that use your target keywords or techniques and surpass you are considered your competitors. You need to identify such sites and take the necessary steps to compete and surpass them. Identifying such competitors is very simple, you just need to enter a few examples of your target keywords in the search engine and see examples of similar sites. Sites that rank better than you in search results are considered competitors, and you should analyze their behavior and activity and use analytics results to improve business performance.

2- Recognize and evaluate the difficulty of keywords and phrases objective:
In this stage of analysis, we must use automatic site analysis tools. We need to examine and analyze our competitors 'SEO to know the level and strength of our competitors' SEO or weakness.

Using the results of the SEO site analysis of the competitor site, we should obtain data to respond to the following and be able to obtain information about the following:

- Volume and amount of competitor site searches
- Social signals of a rival site
- The rank a competitor has earned in Alexa
- Complete information about backlinks and external links
- Domain validity and life
- How to be indexed in search engines
- The amount of traffic and input of the competitor site

By obtaining the necessary and sufficient information for the following, we can be informed about the strength or weakness of the competitor's SEO. Of course, it should be noted that after identifying competitors and identifying the level of strength of their site SEO, it is better to rank the competitors based on the level of strength. Because the stronger our competitor has SEO, the harder it will be to gain traffic and rank , so it is better to start with competitors who have a weaker site than other competitors. After this, it is better to optimize the keywords of the target that the competitor site has obtained by using that traffic and better ranking, so that the traffic and ranking of the competitor site is the desired one for your site and you are one of the competitors in ranking and presence in Get ahead of search results.

3- Using new keywords:
In addition to focusing on the target keywords of the competitor site, you should be able to predict what topics your competitor will work on in the near future. If you can make this prediction correctly, you can use new keywords or generate content for related and new topics to overtake your competitors. In this case, you can produce content on a topic ahead of your competitor that the competitor was also thinking of producing content with that topic.

In every business and field of activity there are some valuable keywords that are used by very few business owners, it is better to identify such keywords and produce valuable content for them. By doing this, you can meet the needs of users faster than your competitors and increase traffic and site visits .

4- Content SEO Content Analysis:
At this stage of the analysis, you should use site content analysis tools to be able to access information about the competitor website. Using these tools, you can check the content production structure of a competing site and the time intervals of content production and dissemination, and use them to improve your site. In this way, you can identify the structure of its content production and identify the time interval of publishing the content, by producing and presenting content faster than the competitor.

Try to understand what they do in the best way so that you can follow their example and use those methods to improve and improve your site .

In the content analysis stage of the site, pay more attention to the following:
- Content production structure
- Type of content produced (text, video, synthesis, etc.)Content length
- Keywords used in the content
- Internal and external links used in the content
- Relating topics
- Examine how much detail they have given
- Discover their naming strategies

5- Analyzing competitors' linking:
Linking is one of the most important and effective measures in websites. You need to be able to use some tools to know how to link to your competitor site. Getting information about competitor site linking can help you outperform your competitor. In this way, you can find out the sites that your competitor has backed up, or know the number and how to get backlinks , and use these methods and tricks to link to your site.

6- Evaluating the structure and user experience of the site:
It is worth mentioning that the site user experience has a great impact on the site ranking and according to Google's updated algorithms, search engine and optimization pay more attention to the site user experience and give them points. They also give more.

High site loading speed and SERP upgrade are among the items that are related to the user experience and have a significant impact on the site ranking according to Google's new algorithms.

If a site has a problem with loading speed or user experience, it is better to pay attention to the following and follow them so that you can easily solve the problems of site loading speed and user experience.

-Make sure that the site works based on the search goal and if this is not the case, take steps to act based on the search goal.
- Prioritize landing pages and site speed optimization.
- Optimize your sitemap for better crawling.

7- Examining the strategy of competitors' activities in social networks:
Today, the presence and use of social networks is necessary to improve their performance and increase the amount of traffic and visits. So even if you do not use social networks, it may not be possible to have strong SEO or more hits. The reason is that by using social networks, the interaction and communication between users and business owners becomes deeper and more, and you can easily increase social site traffic and strengthen the site's SEO by using social networks. Therefore, you should examine the behavior and the presence and performance of your competitors in social networks so that you can model their strengths and weaknesses and use them to improve your performance.

By examining the activities of your competitors in social networks, you can get the answers to the following questions:
How popular are your competitors with users?
What kind of content do they produce and publish on social networks?
How do they communicate with their users?
How do they influence and influence their users?
How are they branded?
What platforms and social networks have they chosen for their activities?

8- Checking their advertising activities:
Some site owners may use paid methods to increase traffic and visits , in which case you should be aware of the process of their advertising activities. If you have tried all the available methods to overtake your competitor and you have not achieved the desired result, consider the possibility that your competitors may use monetary tricks to increase their site traffic . In this case, you should examine their advertising methods and use this information to launch click ads, banner ads, Google ads or other advertising methods to not lag behind your competitors.

In this article, you are familiar with the methods of analyzing the activity of competitors and you can use them to analyze the behavior of your competitors and surpass them, but the important thing is to do all these steps continuously to You can achieve the desired result. Of course, these methods may seem impossible and complicated, but with some tools, all these methods have become very simple and easy, and you can use a variety of tools to easily perform these methods.

Source:https://www.dotnek.com/Blog/Web/competitors-analysis-in-seo

so that you can review and analyze your activity and that of your competitors with the rank you receive and your competitors in order to take the necessary measures to improve your activity on the site . The rank you receive from Alexa can be both national and global. Then you can know your ranking among all your competitors in the world or country and take the necessary measures to improve your performance.

What is Alexa Rank?
To work with Alexa and get acquainted with its tricks, it is better to get acquainted with Alexa company first. Alexa is a California-based subsidiary of Amazon. The company was first established to track the amount of incoming traffic to commercial sites, and how to deal with it was through the toolbar that Alexa provided to users. Using the Alexa Toolbar, users can easily rank their site among their competitors, check the popularity of their site and their competitors, and take the necessary steps to improve their performance.

How is Alexa ranked?
To illustrate the trick of calculating Alexa, we give an example so that it can be clearly understood.

For example, suppose dotnek site has 5 visitors a day. Visitor X enters the DotNek site and examines 5 pages of it. The next visitor Y enters the DotNek site and visits only the first page of the site, of course, this first page opens the site 4 times at different times and enters it.

Subsequent visitors Z, w, y will check and visit 6 pages of the site.

According to the Alexa site, the DotNek site had 5 visitors in one day, and to calculate the Alexa rank of this site according to the number of visitors and the number of pages visited, the Alexa site works as follows:

5 + 1 + 6 + 6 + 6 = 24

Alexa calculates the number of pages visited and unique visitors to calculate and assign a ranking to the site .

According to Alexa, this site has 24 pages visited. In order to rank sites, Alexa only pays attention to the number of visits to the site pages and unique visitors during 3 months and ranks according to them. In this example, visitor Y visited a page of the site 4 times, but it was calculated in the number 1 because Alexa cares about the number of visits to different pages, not the number of visits to a page.

Why calculate 3-month data in calculating Alexa rank?
To answer this question, it is better to make the understanding easier by mentioning an example. Suppose DotNek has 700 visitors on a typical day without advertising. The next day, when there is advertising and exchange, or even a backlink, and the number of visits increases to, say, 1,500, in this case, if Alexa pays attention to the number of unique visitors and the number of pages visited, she will make a mistake and rank and Its statistics are not accurate. Therefore, it considers the performance of the site, the performance of users and visitors, and the number of pages visited during the 3 months, and assigns a ranking to the site based on that.

What is the relationship between Alexa rank and the number of visitors?
The relationship between visitors and Alexa rank is inversely related. As the number of visitors and the number of pages visited increases, so does the Alexa rank. Reducing Alexa rank is better. The best sites with good and strong SEO have a lower Alexa rank. Therefore, in order to have a better ranking in Alexa, you must focus on increasing the number of unique visitors and the number of pages visited.

Does Alexa rank matter to the site?
Many webmasters say that Alexa rank is not very important, but it is. The Alexa rank and the rank that the site will receive in the search results have a direct relationship and affect each other. Alexa focuses on the number of page visited and the number of visitors, and the more visitors to a site, the better the ranking it receives from Alexa. If site owners who are trying to SEO and optimize their site get a good result, they will see that with successful site optimization, Alexa rank will also decrease and the rank they receive from Alexa will be better. Therefore, it can be said that the purpose of Alexa and site optimization is to improve site performance and increase the number of visitors . Therefore, Alexa rank is effective in site optimization and site optimization in Alexa rank, and Alexa rank is also important.

The importance of Alexa rank over other metrics such as PageRank is that when you advertise based on your Alexa rank, they will decide whether or not to advertise on your site, because Alexa rank reflects the number of visits and those who They want to promote their page and are looking for a popular site.

How to improve your site's Alexa rank?
To improve my Alexa rank, I will list some techniques below, and it is necessary to do and observe all of them at the same time, and it will improve Alexa's rank.

- Ask your site users and audience to install the Alexa Toolbar:
Installing the Alexa Toolbar was one of the oldest and, of course, the first Alexa method. Alexa site uses the data it receives through this toolbar to measure the performance of sites and assign them a rating.

Of course, this information obtained through the Alexa toolbar and the received rank was not completely accurate and could have been a mistake. In this case, a large audience may have installed the Alexa Toolbar on one site and a smaller audience on the other site may have installed this toolbar. In this case, the two sites compete with each other for Alexa rankings , but the main winner is the one whose audience has the most Alexa toolbar installed. This method does not receive Alexa statistics and accurate information because a site may have good performance but the number of audiences who have installed the toolbar is low or vice versa. In this case, a site that can convince more audiences to install the toolbar wins. So to get a good rating from Alexa, it is better to persuade your audience to install this toolbar.

- Produce quality content:
​​​​​​​ Producing quality content, whether textual, visual or video content, will have a huge impact on getting the best rankings . To get a better ranking, whether it is Alexa rank or search engine ranking in search engines, it is better to increase the quality of the content produced. If the quality of the content is high, it may attract the attention of other site owners who have installed the Alexa Toolbar, and the site owners will also link to it, thereby increasing the number of visitors and audiences who have also installed the Alexa Toolbar. Have increased. In this case, Alexa realizes that your content is quality and gives a point to linking and back linking to another site. So producing quality content will cause more visibility, attract more users and increase traffic.

- Increase PPCs and ads:
​​​​​​​ In this case, if you use ads to increase traffic, you can easily increase your site traffic . As the number of users increases, so does the number of visits and the number of pages visited. In this way, you share your visitors with other people and increase traffic. As the number of visitors increases, users will explore more pages and visit other pages of the site as well. As you know, the number of visitors and pages visited is effective for getting a better rank than Alexa, so it is better to increase the number of visits and get a better rank than Alexa by using visitor sharing and advertising methods.

- Also have an effective and active presence on social networks:
​​​​​​​ As mentioned above, in order to get the best ranking from Alexa, you need to increase the number of visitors. You can also use the opportunity of social networks to do this, because social networks are a good platform to guide more visitors. With an effective and active presence in social networks, you can transfer many visitors to your site to visit, which increases the number of visitors and the number of visit pages is more effective in obtaining a better ranking than Alexa.

- Validate your website in Alexa:
If you are looking to get the best ranking from Alexa, it is best to validate your site in Alexa. You can also use some plugins to do this.

1- Claim Alexa
2- Alexa Claim & Verify

- Increase your site traffic:
All the tricks and techniques for getting a better ranking from Alexa depend on the number of visitors and the number of pages visited. Because Alexa acts to rank a site based on the number of visitors and the number of pages visited. Therefore, by increasing the traffic of your site and observing other SEO and non-SEO principles, you will cause the site to be present in the top rankings of search results. So another technique to get a better ranking than Alexa is to increase your site traffic from other methods, which will eventually lead to an increase in the number of visitors.

Non-SEO tips that are effective for getting a better ranking than Alexa:
Encourage the audience to subscribe to the site or social network page addressCoherent blogging of your users and audienceBlogging guest users

SEO Tips
Use the right keywords and keywords that are mostly searched by usersUse of backlinks and principled and effective linkingUse ALT tags in imagesUse keywords in meta descriptionsUse a reasonable number of keywords within the contentPerform site optimizationAn effective and informed advertising association to increase traffic and site visitors

Source:https://www.dotnek.com/Blog/Web/check-the-alexa-site-ranking-and-its-improvem

Before you start taking some steps to have a strong SEO and good optimization by optimization engines, you should be aware of some content to ensure the progress of your work.

Understanding the target community:

Before you start doing anything, it is better to get to know your audience, or in other words, determine who you are in contact with in this business and to whom you will sell your products and services. SEO can be considered as a marketing channel that is definitely needed to get acquainted with its target audience. That way you need to know how your audience likes to interact with you (via social media, search engine search, backlinks and external links) or you need to know what your target audience is Who are they, what are their needs, what are they interested in, etc. In this case, by obtaining enough information from your target audience, you can easily take other measures to improve performance and have a good SEO

Determining the type of content production and reviewing the content of competing sites:

Before attempting SEO, you must determine what your content will be for your site, or specify the type of content you produce. To do this, you can review the content on the sites that exist in your field of activity and see them to get ideas and templates from them. Content is the heart of SEO , which must be carefully considered before producing SEO to ultimately lead to good results. Sites that are indexed and ranked by search engines are actually ranked because of their content. Because content is an important element of websites. So before you start doing some actions, you must determine the type and method of producing your content, to do this, you can use similar sites or sites that operate in your business area and model.

Start producing content:

After determining the type of content produced and reviewing the content available on competing sites, it is better to start producing content and continue to do so better than other competitors. From the very beginning of work and content production, it is better to follow the principles and rules of SEO so that you can both attract the opinion of search engines and get better rankings in search results and have a good and powerful SEO . Content production has some principles and rules that depending on your field of activity and business, it is better to identify and follow them.

Keyword selection:

You need to determine by which keywords and phrases you want to appear in the search results and through which words users will access your content. Choosing the best and most popular keywords will bring a lot of users and visitors to your site and your site can easily be in the top rankings of search results . The selection of keywords for the sites should be done in such a way that the keyword is searched by many users in order to increase the site traffic and presence in the top rankings of search results.

Optimal site structure:

In addition to paying attention to the selection of high-traffic keywords, producing desirable and user-friendly content, you should also pay attention to the site structure, which is perfect. In order to be able to put content on the site and choose popular keywords to appear in the top rankings of search results, you must design and set up a site with an optimal and perfect structure. The structure of your site should be technically flawless, optimized and have no problems in terms of loading speed, and be responsive for display on other smart devices such as mobile phones. In general, the optimal structure of the site means perfection, high loading speed, responsiveness for display on mobile phones and proper site design . If the site is not suitable and does not have an optimal structure, it will not be possible to place content on it and appear in the top rankings of search results.

Checking the work process and troubleshooting:

After you have observed all the above and taken the necessary measures for them, it is better to check them correctly using some tools and solve any problems if they arise. do. You can also use tools like Google Analytics and Google Webmaster tools to do this.

A few steps after the start of site optimization and SEO by search engines
1- SEO consulting and website optimization:
have a good and strong SEO , we must first get advice from experts in this field so that we can have a little familiarity with the tricks and methods of having a strong SEO. SEO experts and specialists give advice to their customers on the principles of SEO and help them to have a strong SEO site and to be in the top rankings of search results, increase traffic and sales or click-through rate.

Some of the tips that SEO experts provide to their clients are:
- Provide a full explanation of the principles and strategies of strong SEO - Answer all the customer questions they have encountered
- Help and guide the customer to receive and select the appropriate and desired keyword
- Helping and guiding the customer to get the appropriate address and related to the keyword and business area (if not available and site design)

2- Review and analysis of keywords and the level of competition:
In this stage of SEO, the consultant and SEO expert selects a suitable keyword that has a large number of searches according to the customer's wishes so that the business owner can base his site on the same word. Optimize a keyword and place that keyword in search results. This step is very sensitive to the fact that the keyword that is selected must be in a state that has the ability to transfer traffic and many visits to the site or can cause the site to be in the top rankings of search results. The keyword chosen must succeed in competing with other site keywords.

Some of the studies that are done at this stage of SEO are as follows:
- Review and analyze customer-requested keywords for optimization - Analyze the extent and competence of different types of keywords
- Review and analysis of domain names and factors affecting the site SEO
- Announce the words and phrases suggested by SEO expert for customers
- Determining SEO strategy and careful planning to advance the SEO goals of the site - Estimate and announce the غیر مجاز می باشدt of SEO
- Estimate and announce the time needed to have and build a strong and good SEO for the site

3- Optimization of site pages:
After selecting the keywords for optimization, careful planning and determining the strategy and concluding a contract between the SEO expert and the customer, the next steps, which are practical, begin. In these stages, all the necessary operations and measures are done to build a strong SEO . In general, website page optimization falls into two categories:

- On page optimization - Off page optimization
On page optimization:
includes all actions and operations that are performed on the main source of the site.

The following are some steps you can take to optimize your page:
- Optimize the coding of the website structure
- Optimization of video content on the website
- Optimize a variety of HTML tags
- Generate or optimize textual content in accordance with the principles and standards of SEO and the latest search engine algorithms

Off page optimization:
includes all actions and operations that are done outside the main source of the site to improve the site ranking . It will take about 6 months to take the necessary steps at this stage.

The following are some steps that can be taken to optimize off page pages:
- Placing and adding traffic to sites
- Creating backlinks and external links to increase site traffic and traffic Design advertising banners that increase site trafficParticipate or create some advertising campaigns such as advertising campaigns on Google AdWords

4- Delivery and presence of the website in the top rankings of search results and the first page of Google:
The last step of the SEO process is the presence of the site in the better rankings of search results, which according to the time agreed in the contract of business owners by searching for the word The keywords can easily see your website in better rankings and the first page of search results.

Here are some tips to help you design and create a good SEO and user-friendly site:
- Design a website that increases conversion rates
- Designing a site that increases impressions by appearing in the top rankings of search results
- Design a suitable site with all the principles of SEO that will reach the best rankings in search results with less غیر مجاز می باشدt and time
- Responsive website design that can be displayed on mobile phones, tablets and other smart devices
- Website design with a completely user-friendly structure
- Website design with a convenient and convenient navigation system to direct users to other pages

Good and powerful SEO of the site is very important and will increase the number of visits, increase traffic and sales and ultimately the success of the business. SEO if done in accordance with the principles and standards and in accordance with Google algorithms can easily be provided to users in the top rankings of search results and users can easily access a good site. But SEO is not the only factor in the success of the business and the site, in addition to focusing on empowering SEO, the structure of the site should be optimized and user-friendly. If a site ranks in the top search results and gets more traffic , but fails to retain the users it attracts, it may cause the site to decline. Therefore, in addition to focusing on site SEO, site structure optimization should also be considered.

Source:https://www.dotnek.com/Blog/Web/a-few-steps-before-starting-site-optimization

What is SEO?
To better understand the subject of SEO, we will first divide this phrase into its components and explain each of them, then we will deal with the main concept and SEO.

SEO means search engine optimization . The purpose of search engine optimization is to increase search traffic or increase search engine ranking .

More work needs to be done in search engine optimization to display the site or content that is first shared with users when searching. Working on SEO to increase rankings and visibility when searching, requires some basic and specialized information that you should follow to achieve better results.

The content of all images, videos, texts, audio and infographics or a combination of all of these.

Content is classified into 4 groups:
Landing pages: Pages and content that are designed for advertising only and are displayed next to the main pages. These pages are displayed in smaller dimensions than the main page and have special effects to attract users. These pages and content are also called click-through ads or PPS.Product pages: These pages are mostly designed on store sites to sell products.Fixed pages: The content that is in the fixed part of the page, such as information, information about us, contact us from the users' point of view ...Blog posts: These are the most common and slang types of content that are a combination of text, image, sound and ....

There are some important points that optimize the content and site when viewed, and make search engines like Google easily identify and verify shared content and display search results to users in the first place.

The process of search engine optimization for easy work is divided into three parts:
1- internal SEO
2- technical SEO
3- external SEO

The most important elements in SEO
Apart from the meaning and concept of the optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.

1. Be careful in choosing keywords
Choosing the right and popular keyword is important to increase site traffic and SEO optimization . So before choosing an introduction and before you start writing content, we need to search in the search engine for the relevant keyword to get the most searched keywords. Of course, choosing the right keyword is not important because you use a lot of keywords, in which case Google's optimization engine may even recognize your content as spam and prevent it from being indexed and displayed to users. Users may use long keywords to search for the content they want. In order for the site to be included in users' long keyword search results, it is better to use two long keywords. The number of keywords should not be too high to cause the site to be spammed and should not be too small not to appear in search results.

The purpose of searching for keywords before writing content:
Familiarity with the most searched and most popular keywords by usersFamiliarity with how to optimize content and increase the probability of the site's presence in search results

Also, searching for more keywords led to the following:
The right decision in choosing the right keywordHelps select long keywords to use in the textCan help you choose a set of similar keywords to increase your site ranking

2. Enter the keywords in the page title and main text:
There is a general rule that says, the important part of a content is specified in its initial paragraph, so keywords should be written in the page title and text of the content and URL.

Writing long and relevant keywords between the original text and the content has a great impact on content optimization .

To use long keywords under text categories, you have to type the keyword in the Google search engine and then you have to pay attention to the terms and keywords suggested by the search engine, because Google keywords are the most common words searched by users and their use within the content text increases the likelihood of appearing in the top rankings of search results .

Using similar keywords means using keywords that are close in meaning and concept to the keyword you are looking for, because Google has recently tried to understand the meanings of keywords that search for similar content and concepts in search results.

You can use LSI to easily find similar and related keywords.

3. Using textual contents along with other contents:
Using textual content along with other content increases the chances of ranking and helps with optimization. Because search engines have a better understanding of text than other content, if you have designed non-textual content such as great infographics and want to share it as a post on a website, it is best to have the relevant text and use it. Match the appropriate keywords next to it to help rank the post in search results.

Or if you want to put a great podcast on the site, it is better to enter appropriate, short and concise text for better ranking of your shared post.

4. Using internal links:
Be sure to use the internal links of the site and link the relevant content to other content within your site, because this will lead people to other parts of the site and other contents, and therefore the search engine will see and review your pages and content as much as possible, and slowly assigns special points. Linking is one of the most important elements of SEO and if done correctly, it will have very good effects on having a good and strong SEO , so do not forget the internal linking of the site and do it in principle.

5. Using external links:
Using external links and backlinks such as internal linking helps to optimize and drive traffic and visitors from other sites. But the following points should be considered when using external links:

The links we provide to external sites should lead to guidance and more information on the relevant topic.The external site must be completely valid and of high quality.Do not increase the number of external links.

6. Content must be legible:
It is not enough to just write the content and you should also pay attention to its structuring. Because it makes it easy for users and search engines to understand and read content.

In writing the text, the following should be considered:
Using shorter paragraphsUsing listsThick or flexible Important points and valuesUsing short sentencesPaying attention to writing and editing marks

7. Optimization of non-text sections:
As mentioned, the content does not include only the text and the content has different types such as photos, videos, podcasts and ...

The following should be considered when using non-textual content:
Enter the name of the file that contains the keywordsEnter an alternative text for each of the non-text mesغیر مجاز می باشدes

Write a long text:
Research shows that writing long, long content with high quality has a great effect on SEO optimization , but it should be noted that content should not lose its quality with increasing text length. Writing paragraph text is of good quality.

Remove the items that slow down the site:
Today, with the advancement of technology, the speed of doing things has increased a lot and everyone has become accustomed to high speed. If the site takes more than 3 seconds to load, the user will be disappointed and leave the site. High site speed is a privilege for the site and can have a great impact on attracting users. Increasing the loading speed of the site for even one second can discourage users, in which case the site bounce rate will increase and will be considered a loss for the site. Therefore, you must focus on increasing the loading speed of the site and take the necessary measures. If the site structure is made using WordPress content management system, it is better to use some plugins such as wp fastest cache, wp rocket. Another technique to increase site speed is to optimize images and reduce their size while maintaining quality.

To increase the loading speed of the site, pay attention to the following points:
Image optimization: Large and large images may increase the loading speed of the site, which should use a number of photos, videos or small size.Image format: The most suitable and smallest format and image format for loading on the site is PNG JPG format.Graphic texts: It is not reasonable to use photos and text on the site, it is better to write the text of the mesغیر مجاز می باشدe for easier sending and to use the images next to the text to make it tangible.

8. Unique meta description:
One of the most important things that people often forget is to write unique and new meta descriptions for each page and post. In general, Google's search engine does not like duplicate content, and if you share duplicate content on your page, it may ignore it. So to make the site more visible and indexed by search engines, avoid writing duplicate and copied content, especially meta descriptions.

Having a good SEO will increase traffic , site visitors, sales and ultimately the success of the business. So to succeed in our business we must have a strong SEO to get good results, to have a good SEO must have some tips and follow the principles.

Source:https://www.dotnek.com/Blog/Web/10-important-tips-in-seo-content-optimization