development

In order to increase SEO , increase traffic, attract the audience and the user, and of course maintain it, important measures must be taken that are liked by the user and thus attract the user. Infographic design is one of the effective measures in attracting and retaining the user because its purpose is to facilitate and facilitate the understanding of the subject in a short time for the user.

What is an infographic?
An infographic is a combination of the words "info" and "graphics" and is called an image that includes information and combined data of images, tables, charts, charts and other graphic icons to provide long and very complex information in a simple and clear way. Infographics in places such as information, placing long content in the minimum space, practical tips, surveys, maps and video and sketching routines, summarizing several types of information in one image, training, increasing the speed of content transfer, facilitating the understanding of the purpose of information and has a very effective application .

Infographics are new techniques for displaying important information visually and visually. Infographics can display long information and large texts in a concise and useful way for users. Using infographics to convey content, instead of magazines and long texts, is a great help and a great impact on search engine optimization , because the impact of content on the site is greater and better than long texts.

Infographics are used to create great links as well as convey content on social media. Infographics use information data and images and graphics to convey information efficiently to the user.

Infographics already exist, but recently they have become very popular and have gained a lot of popularity on social media such as Facebook, Pinterest , etc. From the old examples of infographics, we can mention road maps. Infographics are popular and interesting among people because they are more attractive than long and dull texts and articles, and convey information visually to users.

The natural aspect of the human brain is such that the speed of processing visual information is much faster than textual information and data, which is why infographics have gained so much influence and popularity among people and social media.

Infographics are effective in content marketing because:
- About 90% of users find graphic content generated for marketing effective.
- The use of graphic content increases the percentage of future marketing success.
- Graphic content marketing is 60% less than traditional marketing.
- Statistics show that 8 out of 10 users and customers are affected by infographics, and infographics have enabled users to communicate well with information and data, which will eventually lead to users' purchases.

Types of infographics:
Static infographics:
- Infographics that are optimized for display on the screens of computers or spreadsheets and smartphones. These infographics focus more on images and visual information than long textual information. These infographics are mostly used for the following:
- Extract informative, clear and unambiguous content
- Transmitting and presenting information on social media and website posts
- To introduce products and other types of services

Animated infographic:
- These types of infographics are used for storytelling or attractive display of information and data.
- User experience control
- Explain systems and some processes

Interactive infographics:
These types of infographics are used to produce graphic content to optimize huge amounts of information and data. The most commonly used interactive infographics:

- Engage the user for more interaction
- Visualize huge volumes of information
- Focus on specific information
- Preparing infographics is a very easy and practical process that you should pay attention to some necessary points in preparing it. The infographic should have a very engaging and user-friendly profile in order to attract users, and convince them to connect with the site.

Important points in preparing infographics:
Font
To write text notes, try to use slang and readable fonts, so that it is both easy to read and does not bother users.

Space
Use appropriate spacing in writing and arranging images and elements to prevent data integration and greater readability. Of course, you should note that the distance is not enough to cause a definite connection between the infographic elements.

Sort
The layout in the infographic is one of the most important points that you must pay attention to, do not go to extremes in the arrangement of the elements and put the related elements close together so that you can better show the importance of the transfer subject.

Minimum text
Since infographics are content that is used instead of long texts, in designing infographics we should be careful to use minimal text and not descriptive texts. Texts that can be used in infographics are highlights and keywords that are used to emphasize and show thematic importance.

You can also use charts and tables to prevent the insertion of texts.

Shapes
Keep the symbols simple and do not use unnatural and non-standard shapes that will confuse the user.

Colors
Using one or more colors on the site is out of standard and principles, to maintain balance in the use of colors to make the infographic attractive, you can use 5 color combinations. In using a single color, different and important parts cannot be distinguished from each other, nor in using multiple colors, the main content cannot be displayed to the user.

simple design
Avoid complicated and obscure designs in graphic design , because these plans reduce the attention and focus of users from the main and important issues.

The benefits of infographics in SEO?
1- Infographics can provide very complex information and data in a more understandable and attractive way for users, which makes users more inclined to content that has graphic designs.
2- Graphic designs, such as infographics, are very popular on social media such as Pinterest and Facebook , and websites, and have also become popular with many users.
3- Many people and information providers prefer to transfer their data in quick and easy ways, and using infographics to convey their content is a quick and easy way.
4- The use of infographics in online marketing increases inbound links which in turn increases traffic and ranking . In fact, infographics are an essential tool for marketing online and telecommuting jobs and professions. The reason why infographics are so popular is that most audiences today prefer to use graphic visual content instead of textual and long content for information, this is an advantage for virtual marketers who can design attractive and rich infographics for users and Attract a large and enthusiastic audience.
5- Infographics help develop your brand. To advertise and introduce yourself to users, inserting your logo in infographics is one of the effective methods for advertising, which is also an advantage for your own advertising. Since infographics are a combination of visual and textual information and data, it can effectively describe your brand and make users eager to visit your site.
6- Using infographics can create new job opportunities and marketing elsewhere for virtual marketers.
7- Infographics increase traffic and site users . If your design infographic attracts users, users will share your infographic on other social networks, which will increase your traffic.
8- Providing and transmitting information through infographics for users, in the first seconds, establishes communication between you and the user and transmits important and necessary information.
9- Infographics are eye-catching and have a special influence on attracting users, because many users prefer visual and abstract content to long and tedious textual content. Browsing and reviewing infographics is very easy due to the summary of the content and people can easily receive the infographic transfer content in a few seconds and in a short time.

Why is infographics important for SEO?
- Using infographics will increase site traffic
- Introduces and brings you closer to your users and audience
- Makes it easily accessible to users
- Increases your audience and users and thus increases traffic
- It can be effective for your advertising
- Are effective methods in creating and increasing inbound links
- They have a positive effect on site ranking

How to prepare an infographic?
Preparing an infographic is summarized in four steps, and in order to create an effective and attractive infographic, you must go through these 4 steps carefully:

1. Choosing the right topic:
The purpose of preparing an infographic is to increase traffic and increase the speed of content transfer, but before preparing it, you should choose your topic, identify your audience and know who your audience is and in what tone you should produce content for them. Check their needs, and find and examine their content tastes. Once you've identified your target audience, choose a topic that your audience is most interested in and needs.

２. Research and data collection:
To design an effective and excellent infographic , you must have pure basic information and data. In collecting information, be careful not to use duplicate information that has been used before. Instead, use credible sources to design infographics by studying and acquiring new information.

After gathering useful and complete information, you should try to make the information and long texts as short as possible and write briefly and the most complex issues and data in a simple way.

3. Infographic preparation (visualization of data and information):
For graphic design infographic, you can leave it to a company specializing in graphic design or design it yourself with the knowledge of graphic design techniques.

4. Share it:
After designing the infographic, you should make it available to your audience, you can make the infographics available to your audience by distributing and sharing it on your blog and websites, or you can share them on social media. This will increase the traffic to your site and will have a huge impact on its ranking.

Source:https://www.dotnek.com/Blog/Web/what-is-an-infographic-in-seo

In order to increase SEO , increase traffic, attract the audience and the user, and of course maintain it, important measures must be taken that are liked by the user and thus attract the user. Infographic design is one of the effective measures in attracting and retaining the user because its purpose is to facilitate and facilitate the understanding of the subject in a short time for the user.

What is an infographic?
An infographic is a combination of the words "info" and "graphics" and is called an image that includes information and combined data of images, tables, charts, charts and other graphic icons to provide long and very complex information in a simple and clear way. Infographics in places such as information, placing long content in the minimum space, practical tips, surveys, maps and video and sketching routines, summarizing several types of information in one image, training, increasing the speed of content transfer, facilitating the understanding of the purpose of information and has a very effective application .

Infographics are new techniques for displaying important information visually and visually. Infographics can display long information and large texts in a concise and useful way for users. Using infographics to convey content, instead of magazines and long texts, is a great help and a great impact on search engine optimization , because the impact of content on the site is greater and better than long texts.

Infographics are used to create great links as well as convey content on social media. Infographics use information data and images and graphics to convey information efficiently to the user.

Infographics already exist, but recently they have become very popular and have gained a lot of popularity on social media such as Facebook, Pinterest , etc. From the old examples of infographics, we can mention road maps. Infographics are popular and interesting among people because they are more attractive than long and dull texts and articles, and convey information visually to users.

The natural aspect of the human brain is such that the speed of processing visual information is much faster than textual information and data, which is why infographics have gained so much influence and popularity among people and social media.

Infographics are effective in content marketing because:
- About 90% of users find graphic content generated for marketing effective.
- The use of graphic content increases the percentage of future marketing success.
- Graphic content marketing is 60% less than traditional marketing.
- Statistics show that 8 out of 10 users and customers are affected by infographics, and infographics have enabled users to communicate well with information and data, which will eventually lead to users' purchases.

Types of infographics:
Static infographics:
- Infographics that are optimized for display on the screens of computers or spreadsheets and smartphones. These infographics focus more on images and visual information than long textual information. These infographics are mostly used for the following:
- Extract informative, clear and unambiguous content
- Transmitting and presenting information on social media and website posts
- To introduce products and other types of services

Animated infographic:
- These types of infographics are used for storytelling or attractive display of information and data.
- User experience control
- Explain systems and some processes

Interactive infographics:
These types of infographics are used to produce graphic content to optimize huge amounts of information and data. The most commonly used interactive infographics:

- Engage the user for more interaction
- Visualize huge volumes of information
- Focus on specific information
- Preparing infographics is a very easy and practical process that you should pay attention to some necessary points in preparing it. The infographic should have a very engaging and user-friendly profile in order to attract users, and convince them to connect with the site.

Important points in preparing infographics:
Font
To write text notes, try to use slang and readable fonts, so that it is both easy to read and does not bother users.

Space
Use appropriate spacing in writing and arranging images and elements to prevent data integration and greater readability. Of course, you should note that the distance is not enough to cause a definite connection between the infographic elements.

Sort
The layout in the infographic is one of the most important points that you must pay attention to, do not go to extremes in the arrangement of the elements and put the related elements close together so that you can better show the importance of the transfer subject.

Minimum text
Since infographics are content that is used instead of long texts, in designing infographics we should be careful to use minimal text and not descriptive texts. Texts that can be used in infographics are highlights and keywords that are used to emphasize and show thematic importance.

You can also use charts and tables to prevent the insertion of texts.

Shapes
Keep the symbols simple and do not use unnatural and non-standard shapes that will confuse the user.

Colors
Using one or more colors on the site is out of standard and principles, to maintain balance in the use of colors to make the infographic attractive, you can use 5 color combinations. In using a single color, different and important parts cannot be distinguished from each other, nor in using multiple colors, the main content cannot be displayed to the user.

simple design
Avoid complicated and obscure designs in graphic design , because these plans reduce the attention and focus of users from the main and important issues.

The benefits of infographics in SEO?
1- Infographics can provide very complex information and data in a more understandable and attractive way for users, which makes users more inclined to content that has graphic designs.
2- Graphic designs, such as infographics, are very popular on social media such as Pinterest and Facebook , and websites, and have also become popular with many users.
3- Many people and information providers prefer to transfer their data in quick and easy ways, and using infographics to convey their content is a quick and easy way.
4- The use of infographics in online marketing increases inbound links which in turn increases traffic and ranking . In fact, infographics are an essential tool for marketing online and telecommuting jobs and professions. The reason why infographics are so popular is that most audiences today prefer to use graphic visual content instead of textual and long content for information, this is an advantage for virtual marketers who can design attractive and rich infographics for users and Attract a large and enthusiastic audience.
5- Infographics help develop your brand. To advertise and introduce yourself to users, inserting your logo in infographics is one of the effective methods for advertising, which is also an advantage for your own advertising. Since infographics are a combination of visual and textual information and data, it can effectively describe your brand and make users eager to visit your site.
6- Using infographics can create new job opportunities and marketing elsewhere for virtual marketers.
7- Infographics increase traffic and site users . If your design infographic attracts users, users will share your infographic on other social networks, which will increase your traffic.
8- Providing and transmitting information through infographics for users, in the first seconds, establishes communication between you and the user and transmits important and necessary information.
9- Infographics are eye-catching and have a special influence on attracting users, because many users prefer visual and abstract content to long and tedious textual content. Browsing and reviewing infographics is very easy due to the summary of the content and people can easily receive the infographic transfer content in a few seconds and in a short time.

Why is infographics important for SEO?
- Using infographics will increase site traffic
- Introduces and brings you closer to your users and audience
- Makes it easily accessible to users
- Increases your audience and users and thus increases traffic
- It can be effective for your advertising
- Are effective methods in creating and increasing inbound links
- They have a positive effect on site ranking

How to prepare an infographic?
Preparing an infographic is summarized in four steps, and in order to create an effective and attractive infographic, you must go through these 4 steps carefully:

1. Choosing the right topic:
The purpose of preparing an infographic is to increase traffic and increase the speed of content transfer, but before preparing it, you should choose your topic, identify your audience and know who your audience is and in what tone you should produce content for them. Check their needs, and find and examine their content tastes. Once you've identified your target audience, choose a topic that your audience is most interested in and needs.

２. Research and data collection:
To design an effective and excellent infographic , you must have pure basic information and data. In collecting information, be careful not to use duplicate information that has been used before. Instead, use credible sources to design infographics by studying and acquiring new information.

After gathering useful and complete information, you should try to make the information and long texts as short as possible and write briefly and the most complex issues and data in a simple way.

3. Infographic preparation (visualization of data and information):
For graphic design infographic, you can leave it to a company specializing in graphic design or design it yourself with the knowledge of graphic design techniques.

4. Share it:
After designing the infographic, you should make it available to your audience, you can make the infographics available to your audience by distributing and sharing it on your blog and websites, or you can share them on social media. This will increase the traffic to your site and will have a huge impact on its ranking.

Source:https://www.dotnek.com/Blog/Web/what-is-an-infographic-in-seo

High loading speed of the site is one of the features that has a great impact on attracting and retaining the user, if the time between user clicks to enter your site until the site loads, more than 3 to 5 seconds, the user is disappointed with your site and It may not even wait for your site to open, so the high loading speed of the site has a very important role and effect in retaining users and increasing traffic site and visits.

You might say to yourself that having a high-speed upload option is impossible because the volume of content and photos and bulky graphic designs prevent you from speeding up, but that's not what you think! As a designer or site owner, you can reduce the loading time of your site to some extent by observing some rules and tips, small and large, and using speed-up plugins.

In this article, we will say a few tips and plugins to increase the loading speed and reduce the loading time of the site, along with its advantages and disadvantages.

Why is it important to increase the loading speed of the site?
According to some Google standards and statistics, if a site loads between 3 to 5 seconds, it will have a negative effect on the scores received by search engines like Google, this standard of Google is a little stricter.

It is very important for business and store site owners that their site loading speed is high, because 80% of users who are not satisfied with the site's performance and loading speed will have no desire to buy the site's products.

If you think your site is loading slow, pay attention to the content below.

The first step:
Learn about WordPress cache

- W3 total cache plugin
- WP Fastest Cache plugin
- lite speed cache plugin for word press
- Page speed ninja plugin
- Speed ​​Booster Pack
- Auto optimize
- WP Super Cache
- BJ Lazy Load
- WP Smush.it

Measure site loading speed
Before proceeding to increase the speed of the site , we must know the loading speed to know whether it needs to increase the speed or not. There are many free and paid tools available in this area, which are 2 suggested tools for checking the loading speed of google Page Speed ​​Insights and GT-metrix.

In the GT-metrix tool you enter the site URL and this tool processes it and gives you the results and information about your site and you can see the loading speed of your site and determine if it needs to increase speed or not.

Learn about WordPress cache
In addition to speeding up the site loading and optimization plugins, they also have other tasks, such as caching to increase response speed.

A cache is a cache that speeds up response by storing information that may be used in the future. Many acceleration plugins increase the loading speed by having a cache option, and storing information in it. The way it works is that the cache stores the requested information or predicts that it may be requested and responds to the user's request without processing it. Cache is used more and better in sites built with WordPress and prevents the processing of duplicate requests.

Caching sites is one way to speed up, but they are not the only possible solution.

W3 total cache plugin
This plugin is one of the most well-known and popular plugins in the field of site optimization and increasing its loading speed, which has more than 1 million active installations. By optimizing the site , this plugin not only increases the site loading speed, but also has a positive effect on SEO. This plugin also has the ability to use a CDN or content delivery network. CDN is one of the factors that is effective in increasing the speed of the site.

- Main features of W3 total cache plugin:

- This plugin is compatible with all servers and can work

- In addition to PC versions, it also supports the mobile version

- Ability to use CDN

- Has special security methods to increase site security
- It has memory and cache capability which is effective in fast response

WP Fastest Cache plugin
This plugin is another plugin to increase the site that has had more installations so far. The important thing that distinguishes this plugin from other speed boost plugins is that it has two paid and free versions.

Applications of the paid version of this plugin include photo optimization, mobile cache capability, code optimization, Lazy Loading, etc. Of course, this does not mean that the free version of this plugin has fewer features and should not be used. This plugin with good capabilities in both free and paid versions increases the speed of the site and installation of this plugin is very easy.

Main Features of WP Fastest Cache Plugin Free Version:
- Crawl the entire site automatically
- Pause and delete cache after new post is published
- Set the time to stop and delete the cache automatically
- Possibility and support for Cloud flare, CDN and SSl
- Providing the necessary authority and access to manage the cache by the site admin
CDN is a content delivery network that is present in many site speed increase plugins and in addition to having good effects on speeding up the site, it also takes the necessary measures on site security . Cloud flare is an example of CDNs used to speed up a site Process. A number of acceleration plugins such as WP Fastest Cache support Cloudfler.

LiteSpeed ​​Cache plugin for WordPress
This plugin is one of the best and most widely used site speed increase plugins, which is one of the most popular plugins in the world with about 800,000 active installations. This plugin is free and open source and supports WordPress multi-network well. It is one of the plugins that are offered as a complete and unique pack.

Main features of Lite speed cache plugin Free version:
- Ability to optimize photos
- JavaScript code optimization, html / css
- There are two different ways to nude photos Lossless and Lossy
- Ability to support content delivery network
- Has a simple user interface?
- Multi-network WordPress support
- Ability to support WebP image format
- Has simple and advanced settings according to people's needs
- Ability to lazy loading photos and iframes
- Speed ​​Booster Pack plugin
If your site takes more than 5 seconds to load, you need to take action to resolve it, otherwise you will lose and reduce your users. Users leave a site with a slow loading speed. To solve this issue and increase the speed of the site, our fourth suggestion is the Speed ​​Booster Pack plugin. This plugin is available in both paid and free versions, but do not worry because the free version will meet all your needs. But since many of the site's problems are an alternative to the site's poor settings, the paid version thoroughly and professionally examines and analyzes the site's poor settings.

This plugin is a product of Optimocha, which specializes in accelerating services.

Main features of Speed ​​Booster Pack:
Ability to pre-load internal site links

Content delivery network support

Ability to disable additional WordPress items to increase speed

Add the ability to load Google Analytics from the site server

Auto optimize plugin
This plugin is not very complete compared to the other plugins mentioned above, but it is not very imperfect. But it has a lot of fans and is popular among the people and has had more than 1 million installations. The good thing about this plugin is that it is not complicated at all and after installation, it takes a few simple steps to optimize the code and images to increase the speed.

Auto optimize plugin performance:
- Ability to add and compress scripts and styles
- Ability to add expires headers and cache them
- Ability to transfer page style to the header
- Ability to transfer the script to the footer of the site
- Shrink and compress HTML code

WP Smush.it
Many times you use images in your site posts to create a better understanding of the subject. The use of images is pleasant for users and makes them better understand the subject. Or in other cases, you may need to upload a few images and screenshots to learn something on the site. If the number and volume of images uploaded is large, it will cause the site to load heavily and at a low speed. Optimize before publishing. Optimizing images does not mean reducing the quality of images, but it does mean reducing its volume while maintaining the visual quality of the image.

WP Smush.it plugin is one of the plugins that has more than 1 million installations and is useful. This plugin is used to compress and reduce the size of images, and you can use this plugin to reduce the size of images while maintaining its visual quality.

Main features of WP Smush plugin:
- Compression while maintaining visual quality and automatically
- Group batch optimization and more images
- Ability to adjust the image height and width
- Detect images that slow down the site and ultimately reduce their size
- Directory compression
- Compatible with WordPress Multi-Site (Network)
- Processing of PNG, JPEG and GIF files
Finally, after introducing several plugins to increase the speed of the site, you should be careful and note that the only way to increase the speed of using the plugin and you should also pay attention to other important and effective things:

Try to buy the best and most perfect host to put your site on it.

Avoid installing and using unnecessary and unnecessary plugins, as it will reduce the loading speed of the site.

If you use images on your site, try to optimize them before publishing.

Do not use complex and heavy widgets and graphic designs , try to use simple widgets.

Categorize your content on the site and optimize it before publishing.

Source:https://www.dotnek.com/Blog/Web/the-best-wordpress-speed-up-plugin

A web designer has to go through the steps in optimizing a website properly in order to get a good feedback from Google algorithms and get more views by increasing the website ranking in search results.

Linkless Mentions is the name of a business or a name that is mentioned without any additional links or any reference without a link that is used to optimize the website in the search engine. The interesting point is that linkless mentions has become so important these days.

In general, from the earliest days, the Google search engine has used links as a tool to determine the relevance and credibility of website pages. The more links you give to a page from a particular website, especially from reputable ones, the more important it is to Google in search.

In fact, generally, links are so important in SEO and show the trust of the user, and according to all these points mentioned, SEO experts try their best to increase the ranking of their website by acquiring links or buying them, which is one of the key factors in SEO strategy

Every year, Google provides valid and up-to-date algorithms for ranking websites based on different features of a website. The following section mentions three algorithms: Penguin, Google PageRank, and Fred, which measure websites according to the type of linking or penalize them for having too many unwanted links. This makes the link creation much more specialized than before for SEO experts.

Penguin algorithm:
The penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm pays a lot of attention to linking websites and tries to penalize websites which contains irrelevant backlinks and the ones which content is irrelevant to keywords.

In other words, the Penguin algorithm is a way to fight websites which want to gain high rankings by using unnatural methods such as spam linking. The Penguin algorithm is still an important and fundamental algorithm and is one of the main algorithms of Google.

This algorithm visits websites throughout the day and night and may penalize the websites if it detects signs of spam or other unnatural linking methods.

The goal of this algorithm is to reduce the effectiveness of black hat methods and let Google take control of the situation. With a better understanding of the linking process, the Penguin algorithm is able to raise the ranking of websites that received natural and credible links, and downgrade websites that received spam and fake links.

Google PageRank Algorithm:
It is an algorithm for ranking web pages and website ranking, which considers as a score between zero and ten, that is measured through the inbound links of a website, so that the more inbound links to a website, the more value it has in terms of Google, and it will be considered as a credible website. In other words, every link to a website is considered as a vote to increase the ranking of that website , and another point is that if the linking website is valuable and credible, the vote will also be considered as a valuable one.

Page Rank was introduced by Google co-founders Larry Page and Sergey Brin at Stanford. PageRank is calculated by analyzing inbound links to a website. Larry Page defined the way he examines each link on a website. He considered a privilege for each link, having links from popular websites is more valuable than regular ones.

FRED algorithm:
The FRED algorithm is an algorithm that searches for websites that have little profit for users but generate a lot of revenue through excessive advertising for website owners. In other words, this algorithm is looking for websites that have links more than usual. They also have a lot of advertisement and at the same time have low value content. Websites that seem to have no purpose other than making money for the website owners and do not have useful content for the users, so they only have advantages for website owners which is contrary to the goal of google search engine. These kind of websites are identified by this algorithm more than any others.

In general, Google has introduced many algorithms, each of which was more similar to human intelligence than the previous one. In fact, over the past few years, search engines have been able to measure the credibility of the website by any reference to the brand, and anywhere online, with the positive and negative idea that is mentioned.

How does Linkless Mentions work?
All the algorithms described so far in this article used links to rank the website, especially the Google PageRank algorithm, which considered each link to a website as a vote, and the more votes a page gets, especially from credible ones, will make the website more valuable.

Of course, these types of links are not the only factor in ranking the website, and given that SEO experts only tried to attract the attention of this algorithm by linking, after a while, in early 2016, Google officially removed PageRank from its toolbar to show everyone How to judge the credibility of a website has lots of points other than linking, and it is quite clear that Google is able to understand the linkless mentions to a brand or website on the Internet and use it as a point for validation.

Many senior executives have pointed to the impact of linkless mentions on rankings, including in 2016, Bing product senior manager Duane Forrester said that linkless mentions can be considered as strong signals same as backlinks. This statement confirms the theory that positive mentions of a brand can increase the website's ranking .

Also, there is another opinion about linkless mentions:

“It means that once a connection is made by someone typing in a brand name or other search query and then clicking on a site it creates a connection in Google’s eyes. The search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites.”

In general, if you publish quality content on your website and that content is shared continuously and extensively, Google can conclude that this content or your site generally contains useful and credible content and the website is valuable enough, sharing can be both in the form of links and linkless mentions to the content you want.

The Google search engine considers all the mentions to your website, whether they are links or linkless ones, and uses them as a key factor in measuring the value of your website.

How to use Linkless Mentions to optimize a website?
When your content or brand is widely shared on the Internet, your website gets more attention from search engines. There are different ways to make your website stand out, including the following which can be used in optimizing a website:

1- Social Networks:
Today, due to the availability of social networks to the public and also due to the fact that users spend a lot of time in social media throughout the day and night, one of the basic ways to see the website name and its content is the social network.

2- Participate in Q&A:
Most of the websites use question and answer boxes to be aware of the positive and negative points of users about their websites, by eliminating the negative points as soon as possible you can make your website more valuable , therefore it gives you the opportunity of being more visible.

Also, when you participate in questions and answers from other websites and brands and give complete and comprehensive answers to the questions, your website will be more visible and its credibility will increase.

3- Use PR:
PR , stands for Public Relations, it causes us to see the website name by inserting our brand name in the commercial publications. An SEO should pay more attention to the public relations section of the website to achieve this goal in a more powerful way.

4- Do not neglect the guest post:
When you write an article and create a content on a website other than yours, it is called guest post, it is equivalent to backlinks, and it helps you to increase your ranking, so your content and website will be seen more.

Last word:
After using linkless mentions , by using tools such as Google Alerts, Awario, Talkwalker Alerts, Mention, you can identify the mentions to your website on the Internet and use the linkless mentions as much as possible in optimizing your site.

Source:https://www.dotnek.com/Blog/Web/what-are-linkless-mentions

With the outbreak of the corona virus these days, the question is whether the spread of the virus has affected businesses and businesses? Have all the effects been negative and caused jobs to decline? What kind of jobs have been most affected? To answer these questions, we must examine the SEO and traffic of virtual businesses to find the answer to this question.

The question these days is whether the Corona virus affects SEO and search engine traffic.
With the outbreak of the Corona virus , we faced the closure of many businesses, schools, centers, and the increase in the activities of some other centers, businesses, and organizations.

Many jobs and professions were shut down to protect people's health and prevent the spread of the virus as much as possible, but some other businesses have started to work more to meet the needs of the people, such as providing health, food, clothing, etc. Therefore, it can be said that the outbreak of Corona virus has not harmed all businesses and has created golden opportunities for some jobs and professions. With golden opportunities for business to thrive in some businesses while meeting the needs of the people, business owners need to be vigilant to advance their business growth goals in order to succeed. Of course, this does not mean that he took advantage of this critical situation that everyone should help each other. Rather, it is necessary to use the appropriate opportunities for the prosperity of their profession, taking into account the needs of the people.

Places and businesses such as restaurants, sports clubs, training centers, leisure and entertainment centers, and many centers and businesses that required physical presence were closed. But other online and virtual businesses that were done without physical presence have flourished, such as virtual stores, websites, ...

In this article, we will look at the effects of SEO on increasing the purchasing power and prosperity of virtual businesses during the Corona era.

The positive impact of corona on SEO traffic
With the spread of the Corona virus and the closure of many malls and traffic jams around the city, many small and medium-sized store sites are experiencing large volumes of traffic and product sales, which is a result of meeting the needs of people virtually. And it happens remotely. This means that people need to meet their needs virtually and in person to prevent the spread of the coronavirus as much as possible. People buy online so that after feeling the need, they go to the store site to supply it and search for the product they want and after checking it, as a result, they proceed to buy. Of course, the product must be such that it convinces the user to buy.

Increasing demand for new products
With the emergence of new and corona conditions, many manufacturers have started to produce new products and meet the needs of the people, which in the pre-corona era, there was no need or judgment for this product. Demand for products such as disinfectant gels and health products to prevent infection has increased. Thus, there is a good opportunity for the production centers of these products to grow their business and meet the needs of the people.

Golden opportunity for SEOs
With the increasing demand for virtual shopping and remote services, many sites need strong support to serve the demand of the people, or many physical businesses are looking to virtualize their business, which in such a case requires specialists to Designing the right environment to start and continue businesses increases.

Given this golden opportunity for virtual retail businesses, we find that Corona has not had a negative impact on businesses, but has had a positive impact.

Visit reputable medical sites for coronary symptoms
With the outbreak of the Corona virus and the anxiety and concern of the people, medical and health sites provided virtual information services to the public to inform them of some information in person. In the meantime, with the increasing need for people to get information in absentia, medical sites visited more and more and provided better and more appropriate services to their users, of course, not to mention that Google changed its algorithms to support medical sites . So the outbreak of coronavirus has also increased traffic and visits to medical sites.

Increase sales of virtual stores
At the same time with the closure and decline of many businesses, we are witnessing the rise of many virtual businesses. Sales of products in the pre-Corona era were more in-person and people rarely shopped online, but recently, due to special circumstances, the amount of online shopping from store sites has increased significantly. Store sites that previously had less sales and traffic, in this situation are faced with a large volume of sales and traffic.

The negative impact of corona on SEO traffic
Change how users search on passenger sites
With the conditions of travel ban and relocation, the tourism and travel industry will suffer a severe blow and loss, and with the ban on travel and travel and presence in places, the way people search on travel sites also changed. Many travelers and travelers sought to cancel their purchased tickets because there was no opportunity to travel and relocate. One of the negative effects it has had on the SEO of travel sites is the reduction of site traffic and traffic, as well as the reduction of ticket sales. Unfortunately, the outbreak of the corona virus has caused so many changes to the passenger sites that it has even led to a downsizing. Of course, this crisis should not cause inactivity and the owner Such businesses need to think of new solutions to deal with or avoid further losses.

The impact of Corona on restaurant closures
Corona caused the closure of restaurants and public places, because to prevent the virus from spreading and spreading as much as possible, people should refrain from attending such places, so restaurants became a rapidly declining number of customers during the corona. Of course, considering the development of virtual businesses in this situation, there is an opportunity for restaurateurs who can turn their business into a virtual order through websites, in such a case, restaurateurs face an increase in visits and sales.

Given the positive and negative effects of the corona virus outbreak on many businesses, we conclude that SEO competition is tight and we must work harder to succeed in this situation.

Corona connection with online jobs:
Under the current conditions, it is not possible to visit stores in person to meet needs and purchases, to visit training centers for learning, to visit other centers for other services. Business owners and staff are trying to virtualize their services for the convenience and comfort of as many people as possible. Examples of services that are provided to the public over the Internet are:

- Continue education and training virtually
- Health and medical education and care instructions
- Promote and make more use of e-commerce
- Make money through virtual activities
- Meet and meet the needs of the people and provide for their household expenses
- Online entertainment and media
- Statistics and instant news from Corona

Solutions to deal with the negative effects of Corona on SEO and improve SEO
Do not be afraid and keep working
In this situation, and in the face of failure and decline of businesses, we should not lose hope and should continue to operate by maintaining calm and reviewing the situation, if your online business is focused on improving services and increasing sales and Concentrate on traffic, and if your business is present and facing downturns, you may want to consider turning it into a virtual business and online business.

Review your old content
Given that Corona has caused a lot of economic problems and losses, if you as an online business owner are facing a shortage of funds and can not afford the غیر مجاز می باشدts of content production and marketing, you can open your previous content. Publish. For example, if you used to produce and publish content for marketing every day in the previous days, you could do so in both coronary and business downturn conditions. Of course, don't forget that republishing old content has two benefits for business owners:

1- It causes your site to stay updated

2- You can increase the traffic and visit your site by republishing old contents

Have a strong presence in cyberspace
Use your content for marketing and user engagement on other social media as well. Your content should be attractive so that users are encouraged to visit your website by viewing your content, and as a result, your traffic and visits will increase and will have a positive effect on your SEO .

As the situation changes, so should you. Don't forget to change the keywords, change and improve the keywords you used before, and use keywords that have high traffic due to the current situation and are searched by more users. . Using the google alert tool, you can search for keywords in chronological order and find out how they change over time.

Check crisis and pre-crisis statistics.
Be sure to try to compare pre- and post-crisis situations so that you can come up with better solutions to the problems. Always monitor and monitor your competitors to see where they are most active and how they operate. You can also use the Google Alert tool to review your content and see the number of clicks. If your content has less clicks and feedback, you can change the title and meta description to titles that are more searched.

During the corona, some pages may experience a decrease in traffic and others may increase in traffic on your site , in which case you should examine your pages and find the cause and focus on improving and increasing traffic.

Source:https://www.dotnek.com/Blog/Web/investigating-the-impact-of-corona-on-seo-and

With the outbreak of the corona virus these days, the question is whether the spread of the virus has affected businesses and businesses? Have all the effects been negative and caused jobs to decline? What kind of jobs have been most affected? To answer these questions, we must examine the SEO and traffic of virtual businesses to find the answer to this question.

The question these days is whether the Corona virus affects SEO and search engine traffic.
With the outbreak of the Corona virus , we faced the closure of many businesses, schools, centers, and the increase in the activities of some other centers, businesses, and organizations.

Many jobs and professions were shut down to protect people's health and prevent the spread of the virus as much as possible, but some other businesses have started to work more to meet the needs of the people, such as providing health, food, clothing, etc. Therefore, it can be said that the outbreak of Corona virus has not harmed all businesses and has created golden opportunities for some jobs and professions. With golden opportunities for business to thrive in some businesses while meeting the needs of the people, business owners need to be vigilant to advance their business growth goals in order to succeed. Of course, this does not mean that he took advantage of this critical situation that everyone should help each other. Rather, it is necessary to use the appropriate opportunities for the prosperity of their profession, taking into account the needs of the people.

Places and businesses such as restaurants, sports clubs, training centers, leisure and entertainment centers, and many centers and businesses that required physical presence were closed. But other online and virtual businesses that were done without physical presence have flourished, such as virtual stores, websites, ...

In this article, we will look at the effects of SEO on increasing the purchasing power and prosperity of virtual businesses during the Corona era.

The positive impact of corona on SEO traffic
With the spread of the Corona virus and the closure of many malls and traffic jams around the city, many small and medium-sized store sites are experiencing large volumes of traffic and product sales, which is a result of meeting the needs of people virtually. And it happens remotely. This means that people need to meet their needs virtually and in person to prevent the spread of the coronavirus as much as possible. People buy online so that after feeling the need, they go to the store site to supply it and search for the product they want and after checking it, as a result, they proceed to buy. Of course, the product must be such that it convinces the user to buy.

Increasing demand for new products
With the emergence of new and corona conditions, many manufacturers have started to produce new products and meet the needs of the people, which in the pre-corona era, there was no need or judgment for this product. Demand for products such as disinfectant gels and health products to prevent infection has increased. Thus, there is a good opportunity for the production centers of these products to grow their business and meet the needs of the people.

Golden opportunity for SEOs
With the increasing demand for virtual shopping and remote services, many sites need strong support to serve the demand of the people, or many physical businesses are looking to virtualize their business, which in such a case requires specialists to Designing the right environment to start and continue businesses increases.

Given this golden opportunity for virtual retail businesses, we find that Corona has not had a negative impact on businesses, but has had a positive impact.

Visit reputable medical sites for coronary symptoms
With the outbreak of the Corona virus and the anxiety and concern of the people, medical and health sites provided virtual information services to the public to inform them of some information in person. In the meantime, with the increasing need for people to get information in absentia, medical sites visited more and more and provided better and more appropriate services to their users, of course, not to mention that Google changed its algorithms to support medical sites . So the outbreak of coronavirus has also increased traffic and visits to medical sites.

Increase sales of virtual stores
At the same time with the closure and decline of many businesses, we are witnessing the rise of many virtual businesses. Sales of products in the pre-Corona era were more in-person and people rarely shopped online, but recently, due to special circumstances, the amount of online shopping from store sites has increased significantly. Store sites that previously had less sales and traffic, in this situation are faced with a large volume of sales and traffic.

The negative impact of corona on SEO traffic
Change how users search on passenger sites
With the conditions of travel ban and relocation, the tourism and travel industry will suffer a severe blow and loss, and with the ban on travel and travel and presence in places, the way people search on travel sites also changed. Many travelers and travelers sought to cancel their purchased tickets because there was no opportunity to travel and relocate. One of the negative effects it has had on the SEO of travel sites is the reduction of site traffic and traffic, as well as the reduction of ticket sales. Unfortunately, the outbreak of the corona virus has caused so many changes to the passenger sites that it has even led to a downsizing. Of course, this crisis should not cause inactivity and the owner Such businesses need to think of new solutions to deal with or avoid further losses.

The impact of Corona on restaurant closures
Corona caused the closure of restaurants and public places, because to prevent the virus from spreading and spreading as much as possible, people should refrain from attending such places, so restaurants became a rapidly declining number of customers during the corona. Of course, considering the development of virtual businesses in this situation, there is an opportunity for restaurateurs who can turn their business into a virtual order through websites, in such a case, restaurateurs face an increase in visits and sales.

Given the positive and negative effects of the corona virus outbreak on many businesses, we conclude that SEO competition is tight and we must work harder to succeed in this situation.

Corona connection with online jobs:
Under the current conditions, it is not possible to visit stores in person to meet needs and purchases, to visit training centers for learning, to visit other centers for other services. Business owners and staff are trying to virtualize their services for the convenience and comfort of as many people as possible. Examples of services that are provided to the public over the Internet are:

- Continue education and training virtually
- Health and medical education and care instructions
- Promote and make more use of e-commerce
- Make money through virtual activities
- Meet and meet the needs of the people and provide for their household expenses
- Online entertainment and media
- Statistics and instant news from Corona

Solutions to deal with the negative effects of Corona on SEO and improve SEO
Do not be afraid and keep working
In this situation, and in the face of failure and decline of businesses, we should not lose hope and should continue to operate by maintaining calm and reviewing the situation, if your online business is focused on improving services and increasing sales and Concentrate on traffic, and if your business is present and facing downturns, you may want to consider turning it into a virtual business and online business.

Review your old content
Given that Corona has caused a lot of economic problems and losses, if you as an online business owner are facing a shortage of funds and can not afford the غیر مجاز می باشدts of content production and marketing, you can open your previous content. Publish. For example, if you used to produce and publish content for marketing every day in the previous days, you could do so in both coronary and business downturn conditions. Of course, don't forget that republishing old content has two benefits for business owners:

1- It causes your site to stay updated

2- You can increase the traffic and visit your site by republishing old contents

Have a strong presence in cyberspace
Use your content for marketing and user engagement on other social media as well. Your content should be attractive so that users are encouraged to visit your website by viewing your content, and as a result, your traffic and visits will increase and will have a positive effect on your SEO .

As the situation changes, so should you. Don't forget to change the keywords, change and improve the keywords you used before, and use keywords that have high traffic due to the current situation and are searched by more users. . Using the google alert tool, you can search for keywords in chronological order and find out how they change over time.

Check crisis and pre-crisis statistics.
Be sure to try to compare pre- and post-crisis situations so that you can come up with better solutions to the problems. Always monitor and monitor your competitors to see where they are most active and how they operate. You can also use the Google Alert tool to review your content and see the number of clicks. If your content has less clicks and feedback, you can change the title and meta description to titles that are more searched.

During the corona, some pages may experience a decrease in traffic and others may increase in traffic on your site , in which case you should examine your pages and find the cause and focus on improving and increasing traffic.

Source:https://www.dotnek.com/Blog/Web/best-5-freelancing-income-websites

External links are the hyperlinks that point to a domain other than the domain in which the link is located. Summarizing the concept in easy words, if another website refers you, it is considered an external link to your site. Likewise, if you link to another website, that will also be regarded as an external link.

It should be noted that the most important goal of all websites is to gain high rankings in search engines . One of these strategies is to get positive feedback from Google and prove that the site is valuable to google. One of the ways to achieve this goal, is to create external and internal links. In this article we are going to explain external linking.

The words that are usually displayed by a different color in the text or underlined ones which attract attention, are the anchor texts, which by clicking on them, we will move to a new page. Anchor text is considered as one of the most important activities for website optimization called internal linking and external linking. Of course, SEO experts believe that external links are a better source for gaining high ranking in search engines because search engines value external links more.

The general concept of external links:
An external link is actually a link that refers to an external domain. In other words, we can say that the links you receive from other websites are actually external links, and also if someone else has linked to your site. The fact is that they also receive external links from your site, which in fact increases the value and credibility of the website because Google believes that the opinion of others is much more important than the opinion that you have about your website.

To be able to rank a website on Google in 2021, you should not neglect the value of linking and the need of developing a strategy that will help you get high quality and valuable links. Simply put, links are one of the most important ranking factors.

Of course, it should be noted that one of the most difficult parts of ranking a website is external link building , which you should look at each external link as a vote.

The higher quality and valuable links your site refers to, the higher you will rank on Google and therefore, the higher organic traffic you will get. Of course, the value of links is not all the same, and some can even reduce website traffic, we will define this topic more below. There are so many strategies that a web designer can use to build links that implementing some of these strategies are easier than others, and of course it is hard to choose the right one to use because not all links have the same value, using some of them can even cause damage to the website and has more negative effect than a positive one.

A number of types of external links:
Editorial backlinks:
Editorial backlinks , when another website visits and links to your website in the form of quality content and links to your site.

Guest blogging backlinks:
Guest blogging backlinks is the process of writing a weblog for other websites that are published. This is a way to get backlinks from weblogs to your website in exchange for receiving an article.

Backlinks in business profiles:
Backlinks in business profiles include creating digital profiles for your brand on business listing websites and social media with the ability to send backlinks.

Backlinks from webinars:
Backlinks from webinars lead users to an online presentation.

Free-tool backlinks:
Free-tool backlinks include providing a valuable tool for free to attract users and increase website traffic

Acknowledgment backlinks:
Acknowledgment backlinks are tools that identify where competitors are getting their backlinks from and can help you identify potential opportunities to gain your approval.

Guest post bio backlinks:
Guest post bio backlinks have a positive effect on website SEO , the importance of this backlink becomes more apparent, when a website that has accepted guest blogging does not allow linking to the content.

Badge backlinks:
Badge backlinks is a reward that a brand creates and gives to other websites as a status symbol, when those websites place the logo on their sites, they will receive a link to their website.

Backlinks derived from press releases (on topics worthy of media interest):
When your brand contains valuable information for publication, providing a press release can serve as a basis for your public relations and marketing tactics, as well as creating backlinks from the blogs that cover this announcement and publication.

Comment backlinks:
Use comment backlinks when you want to add content to a conversation or make a meaningful connection with the author and other users.

The importance and impact of external linking on SEO:
As we have mentioned before, there are different ways to optimize a website , one of which is external linking, which takes a lot of time and energy, but it is very effective on SEO, and in order to never neglect external linking, there are a number of The following reasons are mentioned:

•Get high rankings in Google and other search engines

•Your website credibility and reliability will increase as a valuable website.

•Search engines like Google will find new pages on your website faster.

How are External Links Evaluated?
There are some factors that search engines like Google take into consideration while evaluating external links. Some of these factors are listed below

•The credibility of linking domain

•Popular source page

•Number of root domains on the source page

•Unique keyword-rich anchor texts

•The relevance of the content between the linked resource and the landing page

•Number of links present on the source page

Points that should be taken into consideration in external link building:
1- Link building on reputable websites

2- Enrich the content of the website

3- Using specific keywords

4. Linking to different websites

What are the tools associated with external backlink building?
1- Ahrefs:
Ahrefs is one of the helpful tools in external link building field that gives you the opportunities like, gives you the ability to see all the websites that link to your website using wide domain criteria, selects the most appropriate and best content to link to, views nofollow and dofollow links, finds spam links and does their rejection.

2- MozBar:
By using MozBar , it is possible to view links and compare them with each other while viewing the SERP.

3- Open Site Explorer:
Open Site Explorer is one of the most reputable SEO software that analyzes links. You can also analyze and improve the links that refer to your website by using this tool.

4- Google webmaster:
Using Google webmaster, you will be able to extract links from a website and analyze these links through Google Search Console.

Benefits of External Links
External links can help your website and business in different ways. Some of them are mentioned below:

Better credibility:
The quantity and quality of the external links you use are essential. Adding high quality, reliable, and informative website links to your pages will improve your website's credibility while adding low-quality spam links will damage your site.

Increase domain authority:
External links can improve the authority of your domain depending on the profile of your backlink. This means if another site is linked to your website, it will increase your ranking. Valuable external links will provide references to the viewer.

Improves visibility and ranking:
Search engines always value their users and strive to display the results that are most relevant to their question. External links from websites in the same niche can help the Google understand your website content's relevance and popularity for a specific query. This can improve the ranking of your website

Provides better user experience:
External links can help users find additional and relevant information that they are looking for. This can improve the user experience and encourage them to revisit your website for high-quality content in the future.

Last word:
Do not look for the inorganic growth of the website through buying and selling links, because this is against the rules, and Google will penalize your website after realizing this, just be patient and follow the mentioned points to increase your website ranking in Google search engine through link building.

External links are a vital part of an SEO plan and should be approached as such. Whether you are building your website or have an established website that you want to improve, you cannot ignore the community building and ranking activities linked with outbound links. An external link is more valuable if it links to popular, relevant, high-ranking pages related to the content on the web page.

Source:https://www.dotnek.com/Blog/Web/what-is-an-external-link-building

Due to widespread network expansion, which is available for public use, digital advertising is one of the most practical ways to increase site traffic , overtime the value of traditional marketing methods will be diminished, now we are going to describe the search engine marketing more. Search Engine Marketing (SEM) is actually a type of internet marketing that is all about optimizing your website by adding it to the search results page with the help of paid advertising. Through SEM, you can eventually increase the traffic to your website.

It should be noted that search engine marketing is sometimes called pay per click ( PPC ).

SEO comparison with SEM:
SEO stands for search engine optimization. To do SEO, you need to do techniques and activities both inside and outside the website to get a high ranking in the search engine results page , and all of these activities are organic, and you don’t need to pay money for them, but when it comes to paid advertising to promote a website, it refers to SEM.

Reasons for the importance of using search engine marketing:
Search engine marketing is a great resource for gaining high ranking and high website traffic because as we mentioned, nowadays due to the popularity and availability of the internet, internet-based activities including internet and digital marketing have a relative superiority than the traditional ones.

Here we are going to mention some of the reasons for the importance of using SEM:

1- Saving time:
It often takes weeks and maybe months to optimize a website to get it to the top of the search engine results page through traditional methods, while using paid advertising, you will immediately get the desired result and attract lots of users in a short period of time.

2- Better understanding of users' needs:
Through digital marketing and using the tools available in Google, such as Google Analytics, you can focus more on users and examine their behaviors in detail, and finally, based on all the information you have obtained and your experiences, you can provide the best service to meet user’s needs.

3- High probability of a website being used by a real user:
Users who refer to a website through paid advertising compared to users who click on a website through organic and correct use of keywords, are much more likely to achieve their goal and make the best use of the website's services and content.

4- The flexibility of this strategy and the ability to add sound effects:
Due to the flexibility of digital marketing, you can use many ways to make an advertisement more attractive to attract more users, one of the practical ways to achieve this goal is to add sound effects.

5- Present products on large scale:
Doing marketing through traditional methods requires field activities and implementing them on a large scale will require a lot of money, time and energy. Due to all the above mentioned factors, small businesses are not able to present their products on a large scale, but with the help of digital marketing , it is possible for small businesses to offer their products on a large scale and also with low غیر مجاز می باشدt.

In addition to the points mentioned here, there are other reasons that make search engine marketing important.

Main ways of being successful through search engine marketing:
To achieve success in any field, we need to choose the right way to achieve that success and do all these steps in full awareness.

Step1- Determine Your Purpose:
Goal setting before starting a task is one of the most important steps of any strategy and only right goal setting will make it possible to achieve success.

To set a goal, we need to ask ourselves that what is our goal of starting a search engine marketing strategy? Can success only be achieved through search engine marketing? And dozens of other questions that all help determine the main goal.

Step2- Inform users:
After determining the goal, the next step is informing everyone about your services, in fact, this is the stage that is known as digital marketing. In this step, by using the free tools that are available for advertising and also using advertising networks, you can increase website traffic . For being at the top of the search engine results page you can use banner ads and video advertising, social media ads, other ones like influencer marketing or celebrity branding, email marketing and etc., are the solutions available for this step

Step3- Analyze the behavior of users in using the website:
Optimizing a website as much as possible will be achievable if you try to observe and analyze user behavior and everything that happens on the website. This step that contains the use of tools to analyze user behavior and tracking your online marketing activities, is like a link in the chain of digital marketing activities that if you lose it, you won’t be able to choose the best move in the strategy.

Digital marketing tools:
In general, digital marketing tools will allow you to accurately identify the goal and plan properly to achieve the goal. Here are some of the digital marketing tools:

Search engine optimization (SEO):
It is a process in which you try to increase the ranking of your website in the search engine results page to get more views. There are many free and paid SEO tools to optimize the website, for example tools for keyword analysis, ranking check, backlink analysis and etc., some of which are as follows:

- MOZ Pro Rank Tracker

- Backlink Checker

- Buzzsumo

- Majestic Backlink History Checker

- Google Keyword Planner

Analyze:
Analytics tools that are mainly used in Google are:

- Google Analytics: This tool is used to analyze the website and report site traffic.

- Kissmetrics: This tool simplifies analysis and collects all data together.

- Social media analytics: Analyzing user behavior on social networks is an important point that is possible through Social media analytics.

Social Media Marketing:
Due to the widespread use of social networks, the tools in this category have significant performance.

One of the tools used to monitor social media is BuzzSumo, which allows the user to view specific content without leaving their web browser, as well as view the share of social network users such as Twitter, Pinterest , Face Books, LinkedIn , etc., are possible through this tool.

Content Marketing:
The tools in this section are essential to attract online users and use social media to reach new users, in this section tools such as WordPress Calendar Extension, WordPress , etc., are used.

Pay to appear in search results:
The digital marketing tools that are being used in this field are: SEMrush WordStream

BidCops

Pay Per Click:
Pay Per Click, which is also known as PPC , is a way to attract users. In this way, you should look for an advertising company that advertises your website, and in return, you should pay the publisher for every click on these ads. Google Ads tool is one of the useful tools in this field, it is actually a field of online advertising and provides a list of everything that users need. Also, another point about this tool is that it can place ads in addition to the results page, in search engines such as Google Search, and also display them in mobile apps and videos.

Email marketing:
Email marketing is a powerful tool that can be used to provide users with new information, for example, information about website discounts that will attract users and increase site traffic .

Now, you are familiar with a number of digital marketing tools so far, but eventually it is up to you to choose the best and most useful digital marketing tool available for your website according to your purpose. This choice depends on the type of activity you have, and it should be noted that in order to be as successful as possible, it is necessary to use several tools and don’t rely on only one tool along the way.

Last word:
According to the content presented in this article, the user who is attracted to the website through digital marketing is a targeted user, and the website owners can introduce their websites to many users and expand their customers by using the powerful tools of this search engine.

Source:https://www.dotnek.com/Blog/Web/what-is-search-engine-marketing

Website optimization is one of the most important goals that all website designers try to do it as perfect as possible in order to increase the website ranking. The use of keywords is one of the important factors of website optimizing in the Google search engine results. We try to explain Keyword Mapping in an understandable way.

Keyword Mapping is one of the most important aspects of search engine optimization that allows search engines to monitor the page rank based on user search, in fact the process of assigning keywords related to different pages of the website is based on detailed keyword research and keyword ranking. In other words, it is a detailed map of keywords that is very important for search engines and provides the ability for search engines to find the exact link between each page based on the user's search and analyze those links.

One of the most important steps in creating keyword mapping is to choose keywords and do thorough research on it, which may be need different tools in this way and has different methods.

Steps to create Keyword Mapping:
First step:
The first step of creating a proper Keyword Mapping, is to make a proper ranking in the keyword list, even if we have already prepared a more or less accurate list of keywords.

You can use Rank Checker & Rank Tracker, to do this task. First, open Rank Tracker and go to Keyword Research> Ranking Keywords, then enter your URL and see what searches bring users to your web pages. Rank Checker is a tool that searches for keywords to rank and review domains, subdomains, social media profiles such as Facebook , Twitter and LinkedIn in several search engines such as Google, Yandex, Bing, Yahoo, Seznam. Ranking can be done for both desktop and mobile devices, for everyone around the word with different types of language varieties.

Second step:
You need to know the goal of users for the keywords research.

Third step:
Now, you need to know the content of those keywords to be more successful in choosing them carefully.

Fourth step:
Don't forget to categorize keywords and find the most relevant words and put them in a category.

Fifth step:
After all these steps, it's time to create Keyword Mapping.

When you create Keyword Mapping , take another look at your keyword research. Do not give up until you have done a great job with keywords and related pages.

Notes:
- Check the website traffic gained by keywords so that you can select the best ones and eventually get lots of views.

- Long-tail keywords (LONG-TAIL) are more suitable for attracting users, especially when the website is newly created, using this type of keywords can help you get high traffic, and they are so convenient.

Long tail keywords are easier to find because they contain more information.

The keywords chosen should be relevant to the content of the website in order to provide the best performance for the website. In other words, by creating relevant content and creating appropriate internal links, you can get on top google ranking, it is hard to achieve but possible, to achieve this goal you must make sure that you pay close attention to the relevance between the keywords and the content.

- Another point to consider is the usefulness of the content so that the keywords that are relevant to the content and attract the user to the website, should be also able to answer users’ questions and increase the amount of time that they spend on the website and increase user interactions.

- Another way is to browse competitors' websites that help you understand which keywords to target on your website. Tools like Ahrefs or Moz can be used to achieve this goal.

What is Ahrefs?
Ahrefs tool provide a lot of possibilities for SEO experts , including the Keyword Research tool, which is one of the most suitable tools available for finding keywords.

The other Ahrefs tools are as follows:

- Competitive Analysis tool

- Backlink Research tool

- Content Research tool

- Rank Tracking tool

- Web Monitoring tool

What is Moz?
MOZ, or more precisely MOZ SEO toolbar, started the work with a weblog and an online association in 2004. The founders of this association were Rand Fishkin and Gillian Muessig.

One of the uses of this tool is that it helps you to understand the keywords better, which your website users use to find your products or services.

Keyword prioritization:
According to the results of keyword explorer as well as the difficulty of the keyword, the number of users' clicks on the keyword (CTR) and the importance of the word, we must prioritize the keywords correctly.

Check keyword rankings:
The keyword search volume is very important; you should monitor this volume regularly. One of the practical ways to not neglect the ranking of keywords, is to rank your keywords base on ascending or descending search volume.

You should also be careful when reviewing keywords not to delete keywords that have a high search volume and do not replace them with words that have a low search volume, because this will cause serious damage to your website and can significantly reduce the ranking of your website.

Why is keyword mapping important?
Keyword mapping gives direction to your content marketing. Once you know the goals of your users and know what people are looking for and how relevant it is to the service that you offer them, you can create a content which meets the needs of users on an ongoing basis. Instead of just owning a website that only cares about its ad and its own profit, your website will be a useful resource that people refer to, and even share it with their friends.

A keyword mapping allows you to know your current position in the market, when you have complete research and information about all the keywords, then you have the opportunity of getting a high website ranking which can develop your business and attract users.

If it is difficult for you as a business owner to create keyword mapping, you can get help from an inbound marketing agency, that will help you identify your goal of creating the website, it creates a keyword mapping and a regular and executable program to achieve users in a short while.

Keyword mapping helps you understand how your website pages look from a search engine perspective and helps you find better opportunities to reach your target user more effectively.

Be updated:
Due to the daily progress of the world as well as various programs, you should constantly update keyword mapping, and by changing the existing general priorities. You should always update your map so that you can properly reflect the real priorities of users.

The important point for you as a website owner is to get a high ranking and by constantly reviewing your keywords, and maintain your website ranking and make changes in a short while.

General applications of keyword mapping:
- With the help of keyword mapping, you can prioritize more accurate words and the website performance will increase.

- It causes the better optimization of the website because, by knowing the priorities and observing all the data analysis on a page, including related pages and keywords, SEO statistics and etc., you can make changes in your planning and make the website better, so that you can provide a better user experience.

- It helps you to set a goal for optimizing a website, and pay more attention to the content of the website and optimize it.

- By knowing the keywords in general, it is possible for you to avoid duplication and production of similar pages and to create a regular connection between the pages of the website.

- You can create a good internal link that has a lot of impact and create a special link between related pages.

- By using this map, you can manage the website as best you can, because it is very difficult to memorize which keyword is used or not used on the website, but keyword mapping gives you this opportunity.

Last word:
In general, having all the key information on a page is a very powerful and valuable tool that can be used to help website optimization and managing it.

Source:https://www.dotnek.com/Blog/Web/what-is-keyword-mapping

Optimizing a website is very important and causes the increase of website traffic and success in any online career.

Now we have to go beyond the limits and use international tools to introduce our services internationally, to make our website accessible for users around the world, so you can get closer to your main goal. In line with achieving this goal, international SEO can be used, which we will explain in this regard.

What is International SEO?
International SEO is the process of organizing and optimizing a website pages. Through this website optimization, search engines can easily determine which countries you want to target and which languages you will use for your website as well as your business.

What is the difference between international SEO and regular SEO?
The word SEO stands for Search Engine Optimization . To do SEO, you need to perform techniques and activities inside or outside the website to get a high website ranking in search engines . This will increase user visits as well as website traffic. International SEO is exactly the same as regular SEO, with a difference that in international SEO your business is based on geographical location. By performing techniques, you attract users from near and far geographical locations, which attract users from all around the world with different languages and cultures.

In other words, in international SEO, instead of optimizing your website to increase traffic to your website from nearby locations and attracting users with a common language and culture, you optimize it worldwide.

What are the reasons of using international SEO?
To be as successful as possible, we need to attract users from different regions to increase website traffic. To achieve this goal, international SEO is very important and can be a great way to improve the position and progress in business because this is a method that many web designers are unaware of, and most of them haven’t use it yet.

In other words, international SEO can create a better user experience (UX) for all users of your website and make all of them feel satisfied, and even share your website in social networks such as Facebook , Instagram and etc., so that it helps your website to get a high ranking on the Google search page easily, and eventually you will achieve great success.

How to do international SEO?
After considering all the benefits of doing international SEO for your website and also for your business, you have definitely thought about the way of doing international SEO, if you want to create a completely international website, there are three steps to reach this goal:

First step:
Specify your target country with a URL structure that can be used by all users internationally, and target the country you want.

Second step:
On all pages of your site, specify the language you have selected as a language tag.

Third step:
While writing content, you should pay attention to the language you have chosen as your target, in other words, create and maintain content in the languages of your target users.

The best ways to internationalize a website SEO:
URL structure for international sites:
To internationalize the SEO of a website, we must use the appropriate URL structure to correctly identify a target country on our website, in this way, the following URL can be used.

ccTLD: ccTLD stands for Country Code Top Level Domain, it actually contains the letters after the top level in a recognizable domain name that contains two letters (for example, “UK” at www.example.uk), this type of URL actually determines which geographic area is your target and will gain the trust of users in that geographical area to your website.

When a website uses this type of URL structure, the Google search engine concludes that all content on that website is in the Geo targeted ccTLD area and should be displayed on the search engine results page for that area.

The positive points of this structure is that it is great for increasing the click-through rate and has a great impact on the local ranking. On the other hand, it has negative points that one of them is the high price of it.

Subdomain:

Subdomains are actually parts of a larger top-level domain that have many applications in international SEO and are very accessible.

Despite all the above mentioned points, it should be noted that unlike ccTLDs, this type of structure is not suitable for increasing click-through rates and also sends a weaker signal to search engines about the place that you want to rank.

Subdirectory:

With a subdirectory, they can have separate websites with different features and systems under the domain, which is very important, but the most important thing about this type of domain is that if it is penalized, the entire domain will be penalized too.

Hreflang:

The Hreflang tag actually shows the Google search engine what language the page is in, and as a result, search engines can show users results based on country and its language.

gTLD with language parameters:

A general high-level domain which targets a specific language.

Content analysis of international sites:
The content of the website is very important and should be appropriate to the geographical location of the target and in fact it should be localized.

Backlinks:
It is necessary to be careful where the backlinks are taken from, because in this case, the users will click on these links to reach the source, and it must be compatible with the user's language.

Product variety:
The products offered must vary according to the different geographical areas that are the target and in fact must meet the needs of each target area.

Pricing structure:
When presenting a product, the pricing structure should also be different due to the different currencies of each country.

International SEO Strategy:
1- Select the best and most appropriate URL structure:
Given the different URL structures that we have described, you should choose the most appropriate one for your purpose, and you should pay attention to the pros and cons of using each URL.

2- Manage your strategy:
To manage an international SEO strategy , is often being done by a professional team in the central department that is responsible for defining the strategy, and there are some teams that are responsible for the implementation.

3- Identify your audience:
In order to present a product as good as possible, you must determine your audience to offer the product according to the needs of them, and put all your efforts into responding to the same users in order to gain the desired popularity among users and expand your business.

4- Research about competitors:
In order to win the race and achieve success, competitors should not be neglected and their activities should be constantly analyzed.

5- Provide the necessary budget:
To succeed in the long path of international SEO , you must have enough budget to be able to advance the path completely and not face a shortage of budget halfway.

6- Change your way of thinking:
To succeed in international SEO, it is not enough to pay attention to the content and linking, but you must also change our way of thinking and attitude according to the geographical area, so that you can get the attention of users and achieve more success in the field of your business.

7- Do a thorough research on the keyword and create a successful keyword mapping:
While conducting international SEO strategies , keywords should not be translated alone because they may have different meanings and may no longer be considered as a keyword.

8- Determine your content by keyword ranking:
Depending on the target geographic area, you can select keywords that have a high ranking and produce content based on these keywords.

9- If you use photos and videos, you must localize:
You may see the need to use photos and videos on a website. In this case, it is so important that it is appropriate to the culture and needs of users in different geographical areas, so that you can create a positive user experience for the users of your website.

10- Use different methods for link building:
As we mentioned in the previous section, links are very important in international SEO, to be more successful in this field and also achieve your goal, you must use different link building techniques.

Last word:
To succeed in different geographical areas and develop your business in other geographical area, you must try international SEO. In this article, we tried our best to explain this issue as easily as possible, but it should be noted that international SEO is a complex process; For this reason, we must consult with those who have enough experience in this field and use the guidance of these people to be successful in this field.

Source:https://www.dotnek.com/Blog/Web/what-is-international-seo