development

Even though you care about SEO, you may still fail and not get the desired results, all of which are because of mistakes made in SEO. By realizing the reasons for failure, and discovering the one which caused your website not to reach to the top rankings in the search engine results page, and solving the problem you can achieve success.

Reasons for SEO failure:
1- Focusing too much on keywords:
In optimizing a website , using keywords that increase the traffic to your website is very important, but we should not ignore the fact that content is more important than keywords. We should focus more on producing quality content and a long form one than a short content that has lots of keywords.

Nowadays, Google algorithms such as the Panda algorithm is designed to recognize short, low-quality, low-value content which gives users the opportunity to have access to engaging and rich content in search results, so that it is no longer possible for site owners to use old techniques to rank higher on google.

To solve this problem, you need to replace quality and long form content with short and low quality one so that Google algorithm considers your content as a valuable one.

2- Not taking backlinks seriously:
Backlinks are so important in optimizing a website and should be taken seriously. After producing quality content, website owners may think that backlinks are created by themselves, so they do not try to create them and forget the link building which is one of the most important techniques of website optimization, which will lead to SEO failure.

To solve this problem, you need to create a content which is suitable for linking, in other words, you should try to create a content which is being used as the source of other websites, so that they link to your website regularly.

3- You are not patient enough to get the desired result in ranking:
As you know, achieving the desired result in any field requires patience, if you are in a hurry, you won’t achieve success, especially in this regard, which is a time-consuming process and requires a lot of support and patience.

The possible solution to this problem is so simple, you have to be realistic and increase your tolerance to achieve the desired result.

4- Low dwell time:
The user may leave the website after entering it due to the lack of positive user experience or other reasons, which will lead to a decrease in dwell time and also an increase in bounce rate, all of which make Google consider your website as a worthless one.

There are many solutions to this problem, you need to speed up your website, use high quality and attractive images, check the website titles and get help from related ones and etc., all of which create a positive user experience, ultimately more users stay on your website. As a result, Google will receive the necessary signals and website SEO will achieve the desired success.

5- The meta description of the website is not attractive:
A website owner may think that creating a quality content is enough and does not take the time to write meta descriptions. So he/she thinks that the automatic descriptions that are usually received from the first lines of content is enough, which ultimately causes the website optimization to fail.

The solution to this problem is that the meta description should be considered as the advertising section of the website, so that write this section in a way that the user cannot resist clicking on your website after reading it.

6- Sitemap is not taken seriously:
Sitemap is a file that contains information about the content of pages, photos and other important information of the website and the relationship between them, which all search engines use to analyze the website more quickly, while many people consider the sitemap useless, this is what causes them to fail in SEO.

To solve this problem, you should use the available tools to create a sitemap and create a great one, so that search engines can analyze the website more quickly and rank your website higher.

7- Ignore the importance of social networks:
Nowadays, social networks have lots of users, so that not paying enough attention and not using them as part of SEO strategy will lead to failure in website optimization.

The solution to this problem is to take them seriously because it increases the traffic to your website , and you can have more communication with users

8- Forgetting internal link:
One of the keys to success in SEO is to do proper internal linking that allows users to have access to all related content and get enough information. Now, imagine that this section is not done properly and the importance of internal links in identifying and linking to the relevant content which exists on the pages of a website is not understood, in this case the SEO of the website won’t be successful.

To solve this problem, you must prioritize linking and use at least two internal links in your content, so that the user spends more time on the website.

9- You were not careful enough in choosing keywords:
You must be careful in choosing keywords because they are effective in optimizing the website . Some website owners may try to use some keywords which many competitors are already using them, so they won’t be of any benefit to our rankings.

A Successful SEO expert should use keywords that have a high search volume and avoid the ones that are being used in many websites.

10- You prioritize SEO success to your customers:
Success in SEO is so important but not more than user satisfaction. Sometimes websites ignore the needs and desires of users and customers to achieve success which ultimately lead to failure in SEO .

To be successful in SEO, you must first target the needs of the customer and try your best to use available techniques to achieve success in this field.

11- Lack of attention to broken links:
Existence of a small number of Broken links does not cause serious damage to the website and SEO, but if there are many of them, user regularly encounters 404 errors, and it will cause serious damage to the website. Your website will have trouble in indexing if Google encounter these links while crawling the website.

To achieve successful SEO, if you have a problem in this field, you must use a tool such as SEO Spider that has the ability to detect and create a broken link.

12- You do not check analytics:
Analyzing a website allows you to access data and information that reflects the performance of your website, the important thing is that without proper, accurate and appropriate analysis, make any decision in website optimization field is impossible. By receiving information from Google Analytics, you will conclude whether SEO strategies work properly and make you successful or not?

To solve this problem, check your analysis regularly to see which keywords, content are the most visited ones, so that you recognize and use them in your website projects.

13- You have preferred short tail keywords to long tail keywords:
As we mentioned, using keywords that have been searched a lot, and users have questions about them in their minds is essential to success, but sometimes short tail keywords are preferred by website owners, while users often search for longer phrases, so this preference leads to SEO failure .
To optimize a website, you should use targeted keywords and optimize the website using long tail ones.

14- Your content is too short:
Short content cannot meet the needs of users, and they will leave the website immediately, which increases the bounce rate, all of which are effective in SEO failure.

To be successful in SEO, we must use at least 1100 words in our content, but we must also pay attention to its quality, and consider both of them to produce a long and quality content.

Last word:
In this article, we tried to share with you the important reasons that cause failure in SEO rank improvement , so that by being aware of them and observing all the cases, you will achieve more success in the field of website optimization, and you will never fail.

Source:https://www.dotnek.com/Blog/Web/important-reasons-for-seo-failure

Over the past few years and before the huge changes and updates in SEO, when users were searching for a topic, they might come across low-quality websites that did not meet their needs, but because of the relevant updates in SEO, low quality websites were identified quickly and high-quality ones replaced them, so that the user could come up with the right websites which met their needs faster.

That is why SEO is one of the most effective ways of marketing and all these referrals are due to its frequent updates.

You must be familiar with the meaning and concept of SEO and you know that all the activities that are being done to optimize a website is called SEO, which ultimately leads to a high website ranking on the Google search results page.

The great importance of SEO has caused it to be frequently updated, and due to the efforts made in the field of improving it, big changes have been taken place which we will discuss in the following.

Big changes in SEO over the past years:
- Improving the quality of content:
Over time, users were repeatedly come across duplicate and low quality content, some of which overused keywords in order to attract Google's attention.

One of the big changes in Google was the introduction of the Panda algorithm , which was created to recognize short, low quality, low value content, so that users would be received engaging and rich content in search results.

After the introduction of the Panda algorithm, people who produced quality content using science and knowledge were successful, and people who only wanted to produce short content with lots of keywords were definitely penalized by Google.

- More websites become mobile-friendly:
Given that nowadays most people spend a lot of time throughout the day on their mobile phones, so if they have a question, they quickly use their mobile phones to search on it.

In the past, most websites were not accessible on mobile phones, and there may still some websites that are not optimized for being used on this device, in which case the website owner have to try their best to optimize their websites for mobile devices, because today Google pays more attention to the websites that are suitable for being used on mobile phones and rewards them by giving a higher ranking on the search results page .

Briefly, the Friendly Mobile algorithm caused website designers to design mobile-compatible websites, so that the user can use the most accessible tool which is mobile phone, to enter a website without any error, and spend a lot of time on it.

-Increasing the value of website loading speed on mobile for ranking:
Due to the high use of mobile phones by users, one of the changes in SEO is the introduction of Mobile Speed algorithm, which is effective in ranking websites by considering the speed of them on the mobile phones, and helps SEO experts to update all aspects of the website.

- Decreasing the value of external linking:
In the past, SEO experts tried to be successful in a short period of time by using methods contrary to the rules of SEO, for instance, using black hat SEO , which is a set of activities that are against the rules which are being done to reach a high ranking in search engines in a short time by manipulating the search engine algorithms, which are not approved by search engines and the website may be penalized or removed from the list of databases.

One of the things that was being done in black hat SEO was to use unnatural and unrelated links, which its only purpose was to get Google's attention as soon as possible, then to prevent this, the penguin algorithm aims to identify unnatural links and spamming them was introduced, this algorithm pays a lot of attention to website linking and tries to penalize such websites by examining contents which contain irrelevant backlinks and irrelevant content to the keywords.

- Change in local searches:
Another big change that was made in Google was the introduction of the Pigeon algorithm, which changed the meaning of local searches generally, in fact, the Google Pigeon algorithm helps you to reach your desire as quickly as possible according to your location, for example, suppose you search for the phrase “the restaurant closest to me”, as a result, all the restaurants near you are available for you.

By introducing this algorithm, Google paid more attention to better optimized websites and gave them a better ranking in the search engine results page.

- High performance of social networks:
The availability of mobile has led to social networking as an available tool for users and more attention to sites that have a social network.

This big change in SEO caused us to look for social network optimization initially for optimizing a website

- Change in Google awareness level:
Due to the frequent changes in SEO and the algorithms that are presented annually, the level of google awareness has significantly improved, in other words, the search engine tries to give closer answers to the searcher's question.

One of the algorithms that revolutionized SEO was the RankBrain algorithm , which optimizes search results based on user behavior. Two factors, Dwell Time and Click-Through Rate, are important for this algorithm. In fact, Google's artificial intelligence algorithm considers that if a user spends a lot of time on a page, it is more likely for the content to meet the needs of users as a result of the website valuable content.

As a result, this page can get a better ranking in Google results , and if it happens frequently, Google will rank websites with these features higher in the results page of Google search engine.

Google now ranks websites faster and more optimized.

- Reduce the importance of keywords in the title and meta descriptions:
With the introduction of the Hummingbird algorithm, which is so named because of the two characteristics of speed and accuracy in hummingbirds, Google was able to interpret the phrase that the user searches and provide the best results related to the searched term.

This algorithm is a new update that gives this mesغیر مجاز می باشدe to SEO experts to try to find information about the user's purpose of the search instead of overusing keywords.

- Reduce boring ads:
SEO experts got used to place a lot of ads on the site, which was prevented by the introduction of the Page layout algorithm, so that the user would not face too much advertising. In other words, it is actually like a brake that works when website owners want to place more ads that causes user fatigue and confusion and creates a negative user experience.

- Giving chance to all sites:
Another change that was made in SEO with the introduction of the Dance algorithm , which works in such a way that it randomly selects websites that are not in the top rankings and brings them closer to its first pages to give the website that does not have a high ranking a chance, and of course after a while if the website is not successful and does not gain attract positive feedback from users, Google will take it back to its previous ranking, but if it can attract Google's positive opinion due to people's clicks on the website, the website will reach a high rank.

This algorithm allows websites to show their quality and reach the position they deserve.

- Fear of falling behind in updates:
SEO has changed a lot in recent years, which has led site owners to think of the next change in SEO and whether they will lose their ranking with the next change that occurs in SEO or not.

This has made site owners to frequently update their content, website and fix existing bugs, so that they do not lose their ranking because of the next change in SEO.

Last word:
According to this article, we conclude that SEO is changing frequently and all websites should update their SEO in order to gain a high ranking on the search results page or maintain their high ranking, so we will reach the conclusion that SEO progress has lots of advantages and has become better compared to the past version.

Source:https://www.dotnek.com/Blog/Web/big-seo-changes-in-the-last-few-years

To have a strong and good SEO , we must follow some tips and principles so that we can have a good site SEO. But most site owners and business owners are not familiar with any of the principles of SEO and search engine optimization algorithms and cannot do it themselves. What is the solution in this case? Should they have bad SEO because they do not know the basics of good SEO? The answer to this question is that there are experts and consultants in this field who advise site owners to optimize their SEO and have a strong and good SEO.

Who is an SEO consultant?
An SEO consultant is a person who is very experienced and skilled in the field of SEO and having a good SEO for the site, who has become an expert in this field. A person who only has SEO knowledge and has not experienced many failures and successes cannot be considered a good SEO consultant. A good SEO consultant is someone who also has success and failure experiences with SEO knowledge so that he can solve a crisis if needed. Manage. SEO Consultant is constantly updating its knowledge and information with new optimization algorithms and search engines to provide good and strong SEO for site owners. An SEO consultant is an expert who, after gaining a lot of experience and knowledge, has reached a stage of skill that can implement the principles of good SEO for other site owners and businesses. Website owners need to have an expert with them to know how to work with new algorithms, review new SEO principles and have a strong SEO to increase traffic, conversion rates and conversion rates, etc.

What skills should an SEO consultant have?
Since SEO consultants must know all the principles and algorithms to have a strong SEO, they must always keep their information and knowledge up to date. A good SEO consultant is always familiar with all Google algorithms such as Panda algorithm , Penguin algorithm, etc. In order to be able to provide specialized and useful advice for site owners, it must also have a strong articulation technique. On the other hand, having a good SEO requires some research, the consultant and SEO expert must have all the necessary information and skills for a thorough review. Be aware. Another skill that an SEO consultant and expert should have is the ability to focus on content strategies to help site owners better produce and publish content. SEO consultant should know the appropriate and effective keywords for different businesses to select the best keywords that are searched by more users. In addition, the SEO consultant must have other skills to be able to help site owners in relation to the site and social networks, producing quality content, examining the behavior of the audience, examining the behavior of the site competitors, and so on.

In order to have a good SEO and get the desired results, you must follow the principles of SEO, which is why you must be familiar with white hat and black hat SEO to be able to optimize legal and principled SEO.

A professional SEO consultant should be fully acquainted with internal SEO and external SEO techniques. Must have complete control over the HTML code of the site to be able to optimize the structure of the site.

Why should we have an SEO consultant by our side?
We all know that the main goal in virtual marketing for businesses is not search engines, but the number and quality of the audience that enters the sites through search engines.

All business owners in order to be able to operate in the virtual world and achieve their desired results must be aware of the principles and how to operate in the virtual world, if not aware of these principles must be experts in this field. Get advice and help so that they can have a colorful and effective presence in these spaces. This is why in order to achieve their goals such as increasing traffic, increasing sales and recognition, etc., they should use the help and guidance of experts, and this makes the presence of SEO consultants along with business owners more necessary. .

What are the duties of an SEO consultant?
- Provide logical and effective suggestions and recommendations for optimizing the productivity process through SEO
- Collaborate with a team of programmers and marketers to implement proper and effective SEO improvement methods
- Up-to-date and compatible with the latest updates of SEO techniques and search engine algorithms and optimization
- Prepare and submit reports on a regular basis and explain them to the business owner to take the necessary actions
- Know and apply On-Page SEO and Off-Page SEO techniques
- Using his skills, the SEO consultant should provide some effective and useful services to the site owners in order to have a strong SEO Some of the duties and responsibilities of an SEO consultant are as follows:
- The consultant must know how to use SEO tools and search engines.
- Perform appropriate and effective links from similar sites.
- Must have sufficient knowledge of content management systems to be able to use their tools well to have a strong SEO.
- Achieving top site rankings in search engine search results, increasing site traffic, increasing site traffic, increasing site conversion rate are among the important tasks of a consultant and SEO expert and you must get the desired result and achieve all these things. Take the necessary measures.
- SEO consultant is not separate from marketing and should be a skill in the field of advertising and branding to enable business owners to get better results in marketing.
- Manage keywords and specify their characteristics. For example, which keyword has less competition, which has been searched by more users and ...
- Mapping keywords and assigning each keyword to a page of the site, organizing them and implementing keywords that prevent problems.
- Know and explore other elements that search engines address. Such as checking heading tags, H tags and ...
- Review and general analysis of the site, solve the appearance problems of the site, check whether it is indexed or not and take the necessary actions if necessary and manage HTML tags and ...
- Doing all the necessary steps in a principled and completely legal way to have a good SEO
- Cause the site to reach the top rankings of search results, so that when searching by selecting appropriate and effective keywords in the top rankings, search results will be shown on the first pages for users.
- SEO consultant with his clever actions should increase site traffic, increase conversion rate and click-through rate, increase the duration of the user's presence on the site and many other things.
- SEO expert and consultant must have sufficient knowledge and awareness to be able to identify and deal with some technical problems of SEO, for example, 404 errors, canonicalization errors, 301 or 302 errors, broken and erroneous link errors, server errors, the error of not indexing the content of the site, etc. are considered as the duties of an SEO consultant. The SEO consultant should identify these in a timely manner and provide solutions to address them.
- SEO consultant, in addition to focusing on site SEO through desktop, should also focus on site SEO via mobile to do so to increase traffic and traffic from other smart devices and cause site owners Get good results.
- Guiding the site owner in choosing a domain name, choosing and buying suitable and affordable hosting, choosing a suitable server, etc. are among the duties of a good SEO consultant.
- A good SEO consultant knows the naming and URL selection strategy and guides the site owner in choosing the best URL.

What are the demands of business owners and site owners from SEO consultants and experts?
Business owners ask SEO consultants and experts to help and guide them in branding and branding their business.

Business owners want to increase traffic and therefore turn to SEO experts . SEO experts should help them increase traffic and take the necessary steps.

Adding a new customer or increasing the conversion rate is one of the things that business owners are looking for and SEO experts in this field can guide site owners by observing the principles and considering new algorithms.

Website owners turn to experts and paid for their work to achieve the desired results in which they do not specialize, so site owners expect SEO consultants to do their job honestly so that Achieve the desired results.

Who should site owners pay their SEO to?
The question that is common among business owners is whether it is better to hire a professional SEO consultant in your marketing staff in person or work with SEO consultants on a part-time basis to have a good SEO?

If you do not need the expertise of an expert in your group and staff, you can work with professional SEO specialists remotely to do your work and solve your problems.

It is better to pay attention to the following criteria when choosing a professional SEO consultant:
- Having a lot of experience in the field of SEO consulting or related activities
- Having successful and good portfolio in the field of SEO
- Have a brilliant track record in web analytics, marketing and customer business development, have technical knowledge of web design languages ​​such as HTML, CSS , JavaScript
- Have thoughtful, critical skills and the ability to solve problems and manage crises
- Have excellent interpersonal and communication skills
- Good negotiation skills
- Skills to manage time to take the necessary actions
- Having experience in planning and implementing successful SEO project strategies
- Ability to analyze data and provide evidence-based and consistent recommendations

Source:https://www.dotnek.com/Blog/Web/duties-of-seo-consultant

In order for your website to be at the top of the search engine search results for users, what features should the website have?

In fact, the Google search engine has announced that it is very focused on the quality of websites and wants to provide the best websites to its users, so it has identified some algorithms and components to be the best website. In terms of quality, security, reliability for users at the top of search results.

There are over 200 components to identifying and determining the best website. 200 may seem like a big number. Of course, it should be noted that the website should not have all 200 components, in this article we will tell you the most important factors that Google has considered in 2020. Of course, note that in addition to these factors, there are other factors that Google pays attention to, and the presence of these factors on the site does not mean that other factors are not present in it.

Examples of significant Google factors in 2020
1- Paying attention to getting the best backlinks
Backlinks or external links are among the factors that are very important in ranking a site in search results . Of course, it has been heard in some sites that backlinks have no effect on the site ranking, but this is not the case. In 2020, backlinks are among the effective factors in increasing site visits and rankings . Of course, placing a simple backlink on one of the remote sites or even reputable sites cannot have a positive effect on your site ranking.

The backlink you put should include some features:
Link Score:
One of the features that your backlinks should have is that they should be of high quality. Google has announced that each link will be considered a link rating. So with algorithms like Penguin, you can no longer use low quality links. For example, using corrupted or so-called spammed links, in addition to not having a positive effect on your site, may even reduce your site's ranking and penalties. Therefore, pay close attention to the quality of the links so that the quality score you receive from Google is higher.

How to measure the quality of links?
Before Google evaluates the quality of your links and gives them a rating, you can make sure of the quality of the links used within your website. To do this, you can use the tools available on the moz site. The tools on the moz site can be used to rate and evaluate the quality of your links and site.

Anchor text:
Another feature that can have a big impact on your links review is the inline text of the links. Anchor text is the linking text used. Anchor text is just as important as the content of the site itself, and Google always examines it more closely. When using and writing inline texts, be sure to note that the Penguin algorithm is examining your website, so use natural and varied inline texts. If the anchor texts you use are not varied or similar, then the Penguin algorithm will be suspicious of your site and may detect that your site has a problem and charge you a penalty. Therefore, you should use various and natural inline texts.

2- SEO content
Google has announced that content is one of the important factors in site SEO , and in order to have a good and powerful SEO and to be better ranked by the Google search engine, we must SEO our content from the best and highest quality content. Use on your site.

But the important point is that what content should our site have that is compatible with Google ranking factors 2020 and can help our site in better ranking?

Here are some key pointers in moving your content to better rank and fit Google 2020 factors:
Use of keywords:
Keywords have a huge impact on site ranking . So you have to use the keyword in the title of the content, in the H1 heading, inside the content itself and in the meta descriptions. The weight of the content title is high and if you use the keyword in the content title, it will help a lot in ranking the site.

Content length:
According to Google, the length of the content has a great impact on the quality of the content, and the quality of the content can help a lot in ranking the site by search engines. Content length varies for different content with different theme and purpose. In this case, a content of 5000 words may be suitable for SEO-related content, but 2000 words is the best option to talk about effective SEO tips. Of course, it should be noted that the content should fully explain the content and avoid exaggeration.

How do we know if the content length and number of keywords are appropriate?
There is a tool called Website Auditor that helps you determine the right number of keywords and the right length of content, and you can use this tool to find out the appropriateness of your content length or the number of keywords. This tool also gives you recommendations if you need, and according to those recommendations you can improve the number of keywords or the length of your site content.

This tool also has the ability to show the content length and number of keywords of competitors' content, and you can check the content of your competitors in terms of number of keywords and content length and see how your competitors easily comply with Google 2020 factors.

3- Optimizing the site technically
Our site must be technically correct and flawless in order to have a good impact on your site SEO . The correctness and optimization of the technical structure of the site is related to the SEO of the site and also has a good effect on it. The site should be accurate and optimal in every way, but the two factors of speed and responsiveness of the site have a great impact on the site ranking according to Google 2020 factors.

Website speed:
Google expects the site to speed up and load in about 3 seconds or less. Since Google has stated that it wants to offer high quality sites to its users, the speed of the sites must also be high because users of a site that takes more than 5 seconds to load cannot stand and leave.

Therefore, one of the factors that affect the ranking of sites is the loading speed of the site, on which the Google search engine is also focused.

Responsive site:
One of the most important factors for Google in 2020 is the responsiveness of sites, which has a great impact on ranking sites and displaying them in the top rankings of search results. Google has stated that more than half of the searches are done through smart devices and mobile phones, so the responsiveness of sites and the possibility of displaying them on other smart devices is a factor that must be observed because it has a great impact on It has site rankings. So that Google with the introduction of mobile-first indexing algorithm showed that it pays a lot of attention to this issue and also first the search requests are checked by mobile phones. Therefore, many site owners and business owners must consider the responsiveness factor in order for the search results to be displayed in the top rankings, and in addition to having suitable pages for desktop computers, they must have pages that can be provided for the phone. Also have smart.

To ensure the speed of the site, you can use the Website Auditor tool in the Page Speed ​​section and in the Page Usability section to know if it is responsive.

4- User behavior
Another important and effective factor is Google in 2020. How users behave on the site has a great impact on its ranking, so your site should be in a way that is noticed and liked by users to be able to have the best ranking.

Click-through rate and conversion:
It is another factor that shows the result of users' behavior and the click-through rate indicates the number of clicks relative to the number of times the link is viewed. The conversion rate shows the number of users who have been affected and have acted on what you asked them to do. Google pays a lot of attention to these rates, and the high rate of these rates shows that this site is very popular among users, so it searches for results in better rankings.

Useful content:
Users are always looking for useful high quality content. So Google can use its artificial intelligence, click-through rates , conversion rates, bounce rates and pogo sticking to determine if a site has been useful to users. And based on bounce rate, click-through rate and other things can identify the site and the useful page and rank the site based on that.

5- Branding
Another factor that has been very effective in ranking sites in 2020 is branding. Branding is very important for store sites and business owners, and business owners should pay attention to this factor to get top rankings in search results.

How does Google know about the popularity of your business through branding :

Search for a brand name:
If a user enters your site and likes it and sees that it is a reliable and sufficient source for information, he will choose your site to visit next time. This type of user is called a return visitor. The more returning users, the better your site will be.

Mentioning a brand on the web:
Another factor that Google uses to determine the popularity of a brand on the web is the mention on the web. In this way, many websites will name you as the owner of the brand, but without linking. The more scope and mention there is, the more Google will pay attention to it in the rankings.

The items mentioned in this article are some of the most important and effective factors for Google in 2020. There are many factors to consider. Of course, saying this is not because other factors are less important in site ranking .

Source:https://www.dotnek.com/Blog/Web/google-ranking-factors-2020

Google has developed algorithms to deal with unsafe and unreliable sites to provide the best service to its users. There are some sites that try to deceive users by presenting false content, in which case they will face protests from many users. Google has introduced the YMYL algorithm in 2018 to deal with this problem and provide the best and most reliable sites as a result of user search. This algorithm is designed and provided to deal with and remove unsafe sites or sites that seek to deceive users. YMYL stands for your money, your life, which indicates that this algorithm will affect more sites whose field of work is health and treatment or financial and economic.

How the YMYL algorithm works
This algorithm will affect sites that operate in the field of health or financial and economic. Because most sites were trying to deceive users and offer them advice that had a negative impact on their health. Or many sites deceived users to steal money and scams, which led to protests from many users. Google developed an algorithm to counter such scam sites that targeted people's health and money. In fact, Google, as the representative of many users, came to consider many strictures for such sites to prevent users from losing money and scams.

How this algorithm works is that it puts all the sites that work in the field of medicine, treatment, health, economics, finance, loans, etc. under a magnifying glass and analyzes all their contents so that if Seeing something that deceives the user removes the website from its list so that it is not displayed to users.

After a website has been analyzed by the YMYL algorithm and the type of website has been identified in what field it operates, websites whose type of activity is in the field of treatment, health and finance are examined by the 

E.A.T algorithm stands for:
Expertise, Authoritativeness and Trustworthiness. Sites that receive the highest score and score from this algorithm will gain top positions and rankings in the display in search results. If a site can score better than the two algorithms YMYL and E.A.T, it means that this site does not intend to deceive users and is not a reliable site that users can easily visit.

What sites does the YMYL algorithm examine?
Many site owners are worried that this algorithm will also check their site and cause negative effects. But this algorithm only affects sites that focus on health or financial matters. Because there are many scams in these areas and many deceptive sites are created to harm users. Of course, it should be noted that not only sites related to health and finances are examined, but all sites are passed through the filter of this algorithm, and if there is any suspicious content, the site is further examined to determine its quality and reliability. Sites that focus on health and finances are much more likely to be targeted because the main purpose of this algorithm is to focus on the health of life and the money and assets of users.

This algorithm is more responsive than sites that have topics like the following:
- Content about financial matters such as loans, investments, taxes and illegal income. These issues are among the issues that can target the well-being of people and users and destroy them or cause problems.
- Issues related to financial consulting, investments with the highest profits, etc., which are mostly related to financial consulting and welfare.
- Issues related to law and citizenship, such as government rallies, illegal voting related to military welfare, community development , conflict and local rallies, and voting.
- News and content that is misleading about ***uality or ***ual stimuli.
- Articles about ethnicities, nationalities and racism
- Technology and policy content that provides misleading and misleading information to the public.
- Matters related to religion and incitement of tribes to fight with each other over religion

Google announces that all pages are checked and analyzed by this algorithm to protect the welfare and not to deceive users, in order to remove a suspicious item from the list of pages that can be displayed in search results. Google declares that the health of the lives of individuals and users in all aspects of financial, health, well-being and mental security and security of visited sites is very important for it and strives to create a safe place to visit sites and pages.

Where did the name E-A-T come from?
SEO experts call this algorithm E-A-T, which stands for the following words:

Expertise:
Google wants to know how specialized the publisher or author of this post is and has written that post based on their expertise and knowledge. Google has considered many strictures in this algorithm because it wants to provide sites with quality, specialized, safe and reliable content to users.

Authoritativeness:
As mentioned, Google shows a lot of sensitivity to published content. Another part that is examined in this algorithm is the amount of credibility of the site, whether the accepting responsibility is valid or not. If the site under review by this algorithm scores well after review, it indicates that this site has more credibility and responsibility and users can easily visit this site.

Trustworthiness:
Used to check the reliability of the site. A site is displayed in search engine search results for users that is highly reliable, is reliable and trustworthy. This section is used to check how reliable the site is. If a site receives a high score in scoring this section, it indicates that this site is reliable.

Implement the instructions of the E-A-T algorithm
1- Think about your users:
Google's goal in creating patterns to examine different types of sites is to provide the best content and the best sites for its audience, which shows that Google cares about its audience. And thinks of them. So it is better that your goal is to be important to users and not just think of reaching and ranking in the top search results. You need to pay attention to what your users want, otherwise you will lose many of your users, even if you have a strong SEO . So you should check your website every day to see if there is any script or spam and annoying content. This is the first step in considering the E-A-T algorithm.

2- Optimizing the section about us on the site:
It is very important for Google to know who is responsible for the information on the site and what expertise it has. It is also important for users to know who they will be contacting if needed or who is supporting the information and content on this site. It does not matter if you create a section about us on the site or not, it is important that you optimize the section about us and introduce your behind-the-scenes agents well and tell them about their expertise so that you can get their opinion.
- Good introduction and positive introduction of your site
- Share user and audience feedback
- Insert the qualifications of team members and the site
- Enter the address of the office, the information needed to communicate such as phone number
- Insert achievements and successes
- Insert personal and team experiences

3- Identify the experiences and expertise of team members:
You should design a profile for each of your team members who are involved in managing your site and include their experiences and expertise there so that people and users know who What specialties prepare and manage the content of the site. Valuable items should be included in the biographies of team members to be considered by the algorithm. Among the items that can be included in the biography are the following:
- List and introduce your successful businesses
- Insert and point to valuable achievements
- Include events and conferences you have attended and attended
- Insert famous articles you have written
- Companies you have worked for now or in the past

4- Managing the credibility and position of your site:
If you are present in very popular and highly visited sites or you post there for a fee, 

5- Optimize and manage your content:
Content is king and is one of the most important and effective pillars in the site and SEO. Your content should be of high quality. Of course, the latest content is not always the best content, and in order to have good and quality content for the site, we must also examine the old content and optimize and use them.
In this paper, you will get acquainted with the performance of related YMYL and E-A-T algorithms.

Did you know that he followed the rules so that both the site would be displayed in the top search results and he would get good points and rankings from these algorithms? By observing the above principles, your site will get a good ranking in terms of E-A-T algorithm and in the future it can gain better positions for itself. If you do not follow any of these principles, your site will receive negative points by these algorithms and may decline in the future.

Source:https://www.dotnek.com/Blog/Web/google-ymyl-eat-algorithm

Linking is used to direct users from page to page to increase traffic or introduce and advertise. Linking is done in two types of external linking and internal linking and has a great impact on the SEO of the site . To have a good SEO, you can use this opportunity, but linking must be done in principle. For basic linking, pay attention to the points mentioned in this article.

What is internal linking?
Internal linking is very important in increasing the ranking and traffic of the site

There are two types of linking:
1- Internal linking
2- External linking
Internal linking is called linking that is done between different pages of a website. The way a website links from one page to another. External link building is when another website links to one of the pages of your website, which is also called backlink or external link.

The importance of internal linking
Optimizing the internal links of the website helps users to better find and access related content and pages, in which case the needs of users can be met in the best way and form.

In addition, crawlers in search engines and optimization can more easily move inside your site posts, pages and content, which has a very good and positive effect on you. In other words, internal linking , if done in a principled and standard way, will have a positive and good effect on indexing the website address and pages.

Bounce rate, which is the most important measure of users, is inversely related to internal link building. The lower the bounce rate, the better your internal link building is.

The advantage of internal links for Google
Internal linking allows users to easily access the content they want and spend a lot of time on the website to read and visit the post and benefit from related content and easily access them.

If users enter the website and seek to meet their needs, and in the meantime encounter their favorite content, they will also refer to other pages of the site to obtain more relevant content and will spend a lot of time on the site, which causes Reduces user repulsion and bounce rate. The lower the bounce rate, the better, and the higher the Google score for that website.

When internal linking is done inside the website, users who enter the website and read the content of the site, if that content is fruitful and useful for them, will definitely follow the other content of the site with more interest and enthusiasm.

With internal linking, the site traffic will increase significantly and the bounce rate will decrease. As the bounce rate on the site decreases, the SEO of the site will improve and Google will put the website in a better position.

Principles and rules of internal linking
1- Linking related content
The first and most important point in internal link building is to link related content, pages and websites to each other, because linking related content is very effective. The best way to get backlinks is from sites of the same type and related, so you should produce and link to content and content of the same category and type or related to each other. Of course, you should note that the titles of the posts are not the same, because in this case, you will have problems with keyword optimization.

2- Managing the number of external links
If the number of external links is more, it will cause a decrease in quality and credit, then use a low number of external links between 1 and 5 items.

3- Considering various and principled anchor texts
Anchor text is the word or phrase on which you are linking and through that word you link to other pages. In the past, it was sensible to choose any word or phrase as an anchor text, but today, with Google's new algorithms focusing and sensitive on anchor texts, you need to be more careful in choosing the right word or phrase as an anchor text. The advanced penguin algorithm examines anchor texts seriously and carefully.

Words or phrases are selected as anchor text that resembles a keyword, keyword synonyms, part of the keyword, the keyword itself, and prefixes and suffixes. Choosing this type of keywords is very appropriate, natural and successful. Anchor texts should not be more than one sentence or more than 2 words and 2 phrases, observe their appropriate length. Do not use paragraphs to link to other pages and try to make sure that the anchor texts are meaningful and close to the keywords.

It is very important to note that after linking, do not change your anchor text in any way and do not edit it, because doing so has a very negative effect on your site's SEO . If all the pages of the website are linked to each other through a keyword, you can consider backlinks to access each of the pages.

4- Creating links and persuading users to click on them
The best type of link building is a link that users click on, or in other words, the click-through rate is high.

The links with the highest click-through rates are as follows:

Related pages are linked to each other, because if a user is on the same page and likes that page and likes it, he / she will refer to similar and related pages 100%. So linking to related pages is the best type of linking because it increases traffic and visits and increases click through rate.

Do not use old methods to better link and persuade more users. For example, avoid writing words like read more, here, next, etc. because the time for such tricks has passed and it will upset the balance of anchor texts.

Of course, using these words and phrases for external links is useful and effective, but apart from the negative effect, it has no other effect on internal linking.

As a site owner, you need to know the needs of users and by recognizing their needs, try to produce content that meets their needs or direct them to pages that meet their needs. Encourage users to click on links and ask them to click on specific links to access items.

To better identify the links to persuade the user, the color of the links must be different from the color of the text to differentiate them. You can BOLD it for better display and for the text of the links to be more distinct than the color of the text.

5- Scatter the links inside the text
It is very important to scatter the links within the text and content and to avoid the accumulation of links in one section. Scattering links between texts should be done professionally, link aggregation will not have a good effect.

The important points in in-text linking are as follows:

Links that are at the top of the text are very important, so it is better to place links that are important and useful at the beginning of the text and content.

If the length of the anchor text you choose to link to is more than 2 words, it is more likely to persuade users to click.

Anchor headers h3 and h4 are good texts for linking and you can use them for better linking.

6- Balancing the number of links
When linking from one page to another, some credit is transferred from the first page to the second page. This means that the first page confirms the credibility and quality of the second page and introduces it to its page users to provide more. So when linking, you should be careful not to use too many links, because Google considers it as spam or blacklisted and will have negative effects behind it. On the other hand, too many internal or external links within a post will be very confusing for users. All users prefer a website that has useful content and a better structure and meets all their needs. So keep a balance in using internal links.

7- Sharing the credibility of the pages through link building
Many SEOs and experts believe that linking from one page with more traffic to one with less traffic will also increase the traffic to that low page. In this way, by linking a post that has 200 visits per day, you can use it to increase the credibility and visit the post that has about 10 visits per month. To increase page views and low-traffic posts, you can use high-traffic pages and link them to each other to increase traffic.

8- Consider the value of the pages that are linked
As we said, Google's new algorithms focus more on quality than quantity. Therefore, the content that you link to each other to increase traffic and credibility should have more value that is worth liking and worth reading and visiting by the user.

For example, a page with detailed descriptions and useful content is better than a page with brief descriptions. So if you want to have good linking and get points from Google's optimization engine , it is better to consider the quality of the linked pages because Google cares a lot about the quality of content and posts.
Linking old content
When you link new content to old content, Google also examines and optimizes old content. In this case, the chances and probability of displaying old content in the top rankings and increase the site ranking increases.

9- Testing, checking and editing spelling or grammar mistakes
The presence of misspellings in the inline texts that are linked will have a negative impact on your internal linking and site ranking and will reduce the value of linking, so focus on correcting them.

Source:https://www.dotnek.com/Blog/Web/principles-and-rules-of-internal-and-external

Ahrefs and SEMrush are among the tools for SEO analysis , each with its own characteristics and properties. If you want to choose one of these two tools for SEO analysis of your site, you must first get acquainted with their features and specifications, then compare the specifications of the two based on your needs to choose one for your SEO analysis

We compare each of these SEO analysis tools in different parameters:
- Keyword research
- Inspection, analysis of backlinks and external links
- Technical and strong SEO of the site and the position of the keywords
- Features Additional specifications
- غیر مجاز می باشدt and price

SEMrush tool:
This tool was launched in 2008 by a small group of SEO and IT experts. The goal of the small group in launching this tool was to create a competitive and research service for online and virtual marketing. This tool, after undergoing many changes and improvements over a decade, became the main and effective tool in digital and online marketing or experts and specialists.

This tool includes keyword research, link building, and more. This tool is a very powerful and effective analytics tool that if you use this tool, you can improve some of your SEO points in the top rankings of search results and make a lot of progress compared to your competitors.

Ahrefs tool:
This tool was developed and launched in 2010 as a tool for analyzing backlinks and external links. Over time, with many changes and improvements, it has become a powerful SEO analytics tool that is used by skilled experts for SEO analysis. This complete analytics tool can help you in the fields of SEO, keyword research, content marketing, and more. This tool has a very attractive and easy user interface and is very easy to work with. It is also safe to say that there is no tool on the market that can compete with the Ahrefs tool in terms of backlinks and external links analysis.

Keyword research in Ahrefs and SEMrush tools
Keywords are one of the most important elements in SEO and keyword research helps you to gain a better and deeper understanding of your audience, how to search for them, their needs and ....

Keyword research with SEMrush:
First of all, we must say that this tool is known among SEO experts as a keyword researcher, and experts know and love this tool because of the power and characteristics of keyword research. You can use this tool to type your desired keyword in the search box and get information about keywords. The information you get through this tool can help you choose the best keyword and improve your SEO and keyword level.

Important and effective information such as:
- Number of keyword searches in different time periods, monthly, annually
- Keyword difficulty
- Identifies the keywords that went to AdWords
- Specify the top pages
- PPC
- CPC
- Other SEMrush tools can also be used to obtain detailed information:
- Topic Research
- Keyword Magic Tool

Topic Research Tool:
This keyword research tool can be used for subject research, and after searching for your topic in the search box, you will encounter scrolls of ideas for generating content and keywords. This tool is the best research tool that is used to display and present a list of different topics related to your keyword and you can use the topics provided by this tool.

Keyword Magic Tool:
The second tool you can use in the SEMrush suite for keyword research is the Keyword Magic Tool. This tool currently has more than 118 databases and supports a lot of keywords, and you can use this tool to find the best keywords and use them to increase your ranking in Google search results .

To use this tool, go to Keyword Analytics> Keyword Magic Tool, then enter your desired keyword in the search box. After entering your keyword, you will be presented with a list of effective and relevant keywords, and you can use them to increase your ranking and earn points from Google.

Keyword research with Ahrefs:
You must use the Keywords Explorer tool to search for keywords using Ahrefs. In keyword research using this tool, you will be faced with a list of effective keywords related to your main topic and you will be able to select the appropriate keyword based on the criteria of search number, keyword difficulty, CPC, etc. And use. Once you have placed your keyword in the search box, this tool will provide you with a list of important keywords, new keywords along with search frequency information. Another thing that makes Ahrefs unique is that in addition to providing a list of word searches, it also provides you with a list of rates and clicks. Because there may be some keywords that are searched by users but not clicked by them, this tool gives you the number of searches and the number of clicks of each keyword in the form of a report.

Which Ahrefs and SEMrush tools work best in keyword research?
If we compare these two tools in keyword research, SEMrush is the best tool, but that does not mean that the Ahrefs tool is bad or inappropriate. It's just that the SEMrush tool works much better in keyword research. In addition to providing other keyword information by providing other important keyword metrics such as competitive density, SERP features have become the most appropriate tool in keyword research.

In contrast to the Ahrefs tool in keyword research, it shows only information such as the number of searches, the difficulty of the keyword, the number of clicks.

Ahrefs backlink analysis or SEMrush:
Internal or external linking is one of the most challenging, challenging, and effective tasks that site owners need to take to improve their search engine rankings.

Ahrefs tool was one of the tools that was launched in the early years with the aim of analyzing the process of linking and backlinks. But in its recent updates, the SEMrush tool has also included features for analyzing backlinks, and can be used to analyze backlinks well. But the question is, has SEMrush reached a point where it can compete with Ahrefs, a specialized tool for link analysis?

To answer this question, we will examine each of them separately.

Backlink Analysis with:
SEMrush The Backlink Analytic tool remained unused for a long time because it had very poor performance, but in 2019, with the introduction of new updates, it was able to improve the performance of this tool.

Using this tool to analyze backlinks, you can access information such as types of backlinks (in terms of text, image, etc.), the characteristics of inline texts, whether they are followers or new followers, and link categories. Get domain names.

In addition to viewing information about your site's backlinks, you can also enter and evaluate information about your competitor's site linkages by entering your competitor's domain name so that you can improve your linking and surpass your competitors.

Backlink Analysis Ahrefs:
Using the Explorer Site Ahref tool, you can get useful information. You can also get information about analyzing competitors' profiles and sites. Using this tool, you can get a lot of information about backlinks and backlink sites.

has it.

What is the best tool for backlink analysis?
Ahrefs has been in charge of analyzing backlinks for a long time and has a lot of experience and experience in this field. But SEMrush, on the other hand, has had a strong weakness in this area for a long time. Therefore, it can be said that Ahrefs has been a good option for analyzing backlinks.

Ahrefs or SEMrush technical SEO:
Technical SEO is the process of crawling, indexing and rendering, which is very important to get top rankings in search results. Technical SEO such as backlink analysis and keyword research are very important.

Factors that affect the site's technical SEO include site speed, site structure, site map and SSL certificate.

Check the health of technical SEO with SEMrush tool:
SEMrush uses the Site Audit tool to check the health of technical SEO, which provides a list of SEO issues that you are dealing with, along with recommendations and how to resolve them. This tool examines more than 130 technical SEO issues, including title tags, meta tags, image tags, and other complex and effective topics such as format errors in sitemap.xml files, and if there are any issues, report it to the site owner's report he does.

Check the health of technical SEO with Ahrefs tool:
Site Audit tool has recently been added to Ahrefs, which crawls inside all pages of the site, analyzes the site and notifies the site owner in case of any problems, and after crawling and analyzing the site, gives a score for the site's technical SEO

Which tool is better for technical SEO analysis?
SEMrush analytics tool works better than Ahrefs in reviewing the site's technical SEO. Of course, the Ahrefs tool also provides information and statistics in the form of images and graphs after crawling and analyzing the site, but the process of analyzing and reviewing the site's technical SEO in the Ahrefs tool is long.

Just as Ahrefs performs well in backlink analysis, SEMrush has put a lot of opportunity and attention into developing and improving its SEO analytics tools. Therefore, this tool can easily and accurately identify all the points that may have a bad effect on technical SEO and provide a solution to solve them.

Each of these Ahrefs and SEMrush tools has features, and each can do better than the other we've covered in this article. To use each of these tools for a task, first compare them with each other, then choose a tool that does the job better than the other.

Source:https://www.dotnek.com/Blog/Web/semrush-vs-ahrefs

You must use a server to make your website public and visible to the public. In other words, you have to use servers to host your website. When using servers, you should pay attention to the performance of the site, the amount of hardware power, غیر مجاز می باشدt and resources, because there are different types of servers. To know which server your site is suitable for, you should first get acquainted with different types of servers and then, based on your needs, you can find the right server to host your website.

The servers are ready to host websites in two types, dedicated and virtual. But each of these servers has its own function, which we will get acquainted with in this article.

Types of servers
Types of servers are divided into three categories depending on the type of function and the amount of access to resources and user needs.

1- Dedicated server

2- Virtual server

3- Shared hosting

Dedicated server
Unlike a virtual server, a dedicated server provides all the features and powers to users and other users do not share the server resources, but all the resources on the server are fully available to users. The main and tangible difference between dedicated and virtual servers is that the amount of access and how to manage server software resources are the same on both servers, but the amount of access and how to manage hardware resources of dedicated servers is much more than virtual servers. There are no restrictions on the use of hardware resources on dedicated servers, and users can use and use as much hardware as the processing power has. The amount of access and management of software resources in virtual and dedicated servers are equal, but the amount of access to hardware resources in dedicated servers is much greater and wider than virtual servers.

Virtual server
To better explain and understand the function of the virtual server , we compare it to an independent unit in a large and luxurious residential complex. In this case, the virtual server as an independent unit and equipped with all the facilities in a large complex. Those who live in an independent unit have all the facilities and equipment of other parts of the luxurious complex in their independent unit, but for traveling and using the elevator and other things, they must be used jointly with other people by observing and following the general rules of the complex. Many people refer to a virtual server as a shared server that they use with other people as long as they follow its rules. Unlike shared hosting, which manages the server through the admin panel, in a virtual server , users have direct access to the server itself and can easily manage it. In virtual servers, users can completely and remotely perform all server software settings, install and set up, and customize.

Shared hosting
This type of server is like a dormitory where a number of people live in the same place at the same time, the number of these people varies depending on the capacity of the dormitory. In this type of hosting, there is a server that is shared between all people and people share it. Server and resource management is done through the admin panel and the user does not have direct access to the server to manage it. This type of server has many limitations compared to other servers, but compared to other servers, it has a reasonable and low purchase price and غیر مجاز می باشدt.

In short, dedicated servers provide all resources to users and do not share them with other users. Access to software resources is the same on both dedicated and virtual servers. It is possible to manage the server and apply the settings on both dedicated and virtual servers remotely.

Virtual server performance is roughly similar to shared hosting, sharing resources with its users.

What are the differences between a dedicated and a virtual server?
- Virtual servers and dedicated servers are different in terms of غیر مجاز می باشدt and price. The virtual server is cheaper than the dedicated server due to being shared with other users, where all the features of the server are generally available to users.
- Dedicated server has a lot of resources. As we said, the lack of resources in the dedicated server is not possible, but in the virtual server there are not many resources that are in the dedicated server or can be shared. Resources such as electricity, network cards, etc.
- Virtual servers have more flexibility and can be easily transferred to another server in case of problems and disruptions. But dedicated servers do not have the ability to quickly transfer to other servers in the event of a problem or disruption.
- Dedicated servers have more hardware resources and higher power than virtual servers, because resources such as processor, storage space, main memory, etc. are not shared in dedicated servers.
- The bandwidth of dedicated servers is another difference that distinguishes dedicated and virtual servers. The bandwidth offered on dedicated servers is much greater and wider than the bandwidth offered on virtual servers.
- Dedicated servers have high security because other users do not have access to it and its resources are not shared with other people.
- Dedicated servers have the ability to be subdivided into smaller virtual machines, each of which can offer a different function. If this is not possible on virtual servers.
- Different operating systems that will be installed on virtual servers depend on images of them, but any type and version of operating systems can be installed on dedicated servers.
- Based on statistics, it can be said that dedicated servers have high power, facilities and equipment, but virtual servers are more popular due to their low غیر مجاز می باشدt and relatively good facilities.
- In the use of virtual servers, you are not responsible for the maintenance and care of hardware resources, but the server provider itself.
- Virtual servers are suitable for large public and private organizations, as well as for those who want to install some modules and applications on hardware resources but do not want to get involved in hardware control and management. Because the management and control of server hardware resources is not the responsibility of users, only software management is the responsibility of users.

Distinctive features of a dedicated server compared to a virtual server
- Dedicated servers are literally fully available to users.
- One of the fastest and most powerful servers.
- Dedicated servers are the most important and widespread level of hosting in the world.
- It is possible to create multiple virtual machines on dedicated server hardware resources.
- The number of resources in dedicated servers is very high and there is no shortage, they can be upgraded and increased if there are few resources.
- Dedicated servers are used for hosting, file storage, running special programs, etc. The server of many large sites such as Google, Facebook , Amazon, etc. is a dedicated server to be able to easily meet the needs of their users.
- Dedicated servers have very high power and performance.
- Dedicated server security is relatively high and all software and hardware resources are fully dedicated to users.
- There is good performance without problems and without partnering with other users on dedicated servers.
- Dedicated servers are a good option for users who want high security and want to use all resources exclusively.
- In dedicated servers, due to the improper use of many users, less disruptions and problems will occur.

Which server is suitable for use?
If you have a large business that requires storage space, main memory, and a high-powered processor, it is best to use dedicated servers that can take full advantage of hardware resources. But if you have a small business or a small site that does not have a lot of monthly traffic, you can use virtual servers to host your website. Virtual servers have all the features that dedicated servers offer, but with the exception that access to hardware resources on dedicated servers is higher and more private.

Virtual server benefits:
1- Price:
The غیر مجاز می باشدt of purchasing a virtual server is less than a dedicated server due to its shared nature.

2- Ability to upgrade and increase resources:
During the period that he has used the virtual server to host your site and after a while you feel that your site has grown and needs more resources, you can get the software resources you need. Upgrade and increase. Upgrading virtual server software resources is easy and instant.

3- Quick startup:
Installing and launching the operating system on the virtual server is very convenient and fast and can be done in a fraction of a second and you can easily and quickly run the operating system on the server.

4- Backup:
Consider the situation that your server has problems due to viruses, operating system problems, software problems and Normally you need to uninstall and reactivate the operating system, in which case you may lose your information and data. To protect your data and solve the problem, you can back up your data and Easily apply all the changes you want to the server and operating system.

Dedicated server benefits
1- High processing power:
One of the most noticeable advantages of dedicated servers is its high processing power. This server is superior to virtual servers in terms of processing power and speed of access to resources and many other tasks.

2- Higher speed:
Dedicated servers are ranked high in terms of speed because there is no virtual layer or shared layer and the operating system is installed directly on the server hardware, so all work and processing is fast. The top is done.

3- Configuration and customization:
In dedicated servers, users can configure the server as they wish, depending on their needs. However, there are limitations to the use of virtual servers, for example, they cannot implement and install any type of operating system, and only pre-defined operating systems must be installed. But dedicated servers have no restrictions on any of their functions, and users can customize as they see fit.

Source:https://www.dotnek.com/Blog/Web/the-difference-between-a-virtual-and-a-dedica

There is a lot of content in the virtual world and the Internet, and in order to be the best among all these visual and video content , you need to know some tips about content production and be sure to follow them. Note that if you do not have appropriate and valuable content and cannot attract the user, you will be easily left out. Content production has principles and rules that must be observed and make you different from all content producers and publishers.

What is Video Content Marketing?
The purpose of video content marketing is to produce visual content to attract more audiences. This content can be produced to promote and introduce the product, education, entertainment, etc. Since visual and animated content such as video has a great impact on attracting and influencing the audience, video production is used for each purpose. Video is a powerful medium for conveying a mesغیر مجاز می باشدe and is an opportunity for business owners to improve their marketing and business.

In the first step, you must know your audience and determine who your target audience is, what age group they are, what they are looking for, etc. To meet the needs of your audience , you must first identify their needs and then the strategy. Take the right steps to produce good quality content. The content you produce should be tailored to the user's needs in order to meet their needs and wants, and should also be designed to attract the user to watch it at first glance. You will not get good results if the content you produce is such that the user does not like it after spending a lot of time and volume to download it. Therefore, your product content must be worth downloading and viewing, and after watching it, something must have been added to their information.

How to implement a content production strategy?
You need to know enough about your audience, know their needs, assess their style and taste so that you can produce content that the audience wants. To differentiate yourself from all content creators, you need to create a special value for the audience, or in other words, create value. The content produced must be such that it communicates with the audience.

Another important point in content production strategy is to pay attention to content distribution and sharing. You may have produced content that is great but has not been seen by users and audiences, which lowers the value of your production. So in addition to paying attention to the tips and principles of producing great content, you should also pay attention to how it is distributed and shared so that it can be seen more.

Important points to consider when producing content:
- The audience you are targeting is the audience that is also being targeted by other businesses and site owners. All of these audiences are being bombarded by you and other business owners with video and content. Your content should be different from other content, as well as save your audience from being bombarded with content. In such a way that your distinctive content attracts their attention among more and duplicate content.
- To provide visual content, especially video content, you must have a schedule to be more visible.
- Do not share any content after production, you must have some other content to be able to share good quality content.

Stages of content production
Video is one of the visual media and content that has a great value, impact and influence in advertising and business promotion. But the important point is that the video should be designed and produced in a way that attracts and persuades the user to do work or buy.

- Creating a story:
In the production of videos and visual content, use storytelling and make the story of advertising and video like a story so that the audience is attracted to the story and the story while watching the video, and after being attracted to watch it, to see Watch the end of the video until it is finished. Encouraging the audience to watch the video to the end can have many and good effects and may also lead to the purchase of the audience.

- Presenting the whole content in the video:
You should specify the purpose of your video and content production and then try to present and convey the same purpose to the audience through the video. Of course, you should make sure that you do not make a mistake in conveying the mesغیر مجاز می باشدe and purpose of the video production and do not get lost between the videos. This means that you have to keep the goal of producing the video and the mesغیر مجاز می باشدe you want to convey from the beginning to the end of the video, if the audience watches the video and sees that you are going astray and lost and far from the goal You will no longer watch the video or will not be affected at all if you watch it. Do not go astray in conveying the video mesغیر مجاز می باشدe and try to convey the whole story clearly from the beginning to the end of the video.

- Choose a controversial title:
You should use controversial or exciting titles to attract more audience to watch your content and video to encourage a large number of viewers to watch it and curious. Your title must include keywords that will be searched by many users in the relevant field, in this case, the search ranking will increase .

- Avoid direct introduction:
Avoid direct introduction of new products as it will have very little or no negative impact on the audience. If you introduce a product or commodity to the audience in the production of a promotional video, it will have a great impact. Because in this case, you will be in contact with the subconscious mind of the audience and the audience will be imperceptibly affected by that product and advertisement without realizing it. Be sure to remember not to advertise and introduce the product directly, unprincipled and unprofessionally to the audience. Your video should not be in the form of advertising and introduction, but it should be in such a way that the audience is curious and persuaded to buy or know more about it, in this case you will reach your goal easier and faster.

- Avoid producing dull and boring content:
If the content you produce is very boring, it will have no effect because today most audiences are looking for video or content that is controversial, emotional, cool or humorous, and you have to be extremely creative in producing content. Use it properly and pay more attention to detail so that you can more easily penetrate your audience. Avoid producing duplicate or outdated content and introduce new things. Audiences are more impressed by new and cool content.

- Compatibility of content with all smart devices:
Today, most people use smartphones because they are lighter and more portable. When producing and publishing content and video, you should make sure that it is compatible with all smart devices and can be displayed and presented in all of them. Phones should never be forgotten because there are at least 2 smartphones in each family, so the necessary steps and settings must be taken to publish, distribute and display content on the phones.

- Pay attention to search engines and SEO:
After confirming the content and publishing it on the site or other media and social networks, you should try to make it more visible. To increase video traffic on the site , you must follow all the necessary tips related to SEO so that search engines optimize them well and display search results in the top rankings.

- Using music in the background of video:
Music is one of the most effective elements in the world that has a great impact on people's emotions and decisions, in a way that can cause people to become emotional, angry, sad or happy and even excited. So if you want to penetrate your audience and influence them, use the right music. Of course, you should also be careful in choosing music and know what kind of impact you want to have on your audience, so that you can choose the right music depending on the type of impact.

- Production and presentation of educational content:
According to statistics, the audience is more attracted to content that has an educational aspect and has learned something useful from watching it. To attract more audiences to increase views and rankings, you can produce educational content depending on the needs of your audience and provide them for free. In this case, your visit will increase, which will lead to valuable points.

4 reasons why your business needs to produce visual content to grow:
1. Conversion rate:
The conversion rate is the amount of users and audiences who are impressed by the total number of visitors and have done what you asked them to do. Conversion rate is one of the important indicators for evaluating business performance. Fans of visual content are more than other content, if you use such content, you can undoubtedly penetrate a large number of audiences and impress them. You will also increase your conversion rate by providing quality visual content.

2. Better emotional communication:
To have a greater impact on your audience and users, you need to interact and have a deep relationship with them so that you can better persuade and influence them. Using videos is one of the methods that makes the audience's emotions emotional and aroused, and as a result, interacts and communicates better. Strong interaction and communication between the audience and the site owner and business can have more benefits.

3. Possibility of producing video:
Today, with the advancement of technology and equipment, it is possible to produce video for everyone, and all people can produce valuable videos only by observing its principles and points, and use them to communicate with the audience and promote their business. So despite the facilities and equipment, it is wise to produce visual content because it has a good effect and advantages compared to other contents.

4. Achieving top rankings in SEO and search results:
The production of visual content that is welcomed by many users can also help in obtaining top rankings in SEO . In this way, users are looking for educational and visual content, and there is an opportunity for business owners and sites to increase site visits and rankings by producing educational videos or user-friendly videos.

Source:https://www.dotnek.com/Blog/Web/the-fact-that-you-need-to-know-about-video-co

To identify the best site on the Internet, there were sites that ranked the best sites based on traffic. One of these sites, which was created with the aim of ranking sites based on traffic and traffic, was Alexa, which was created in 1996.

What is Alexa?
This site was created with the aim of ranking different types of sites on the Internet, taking into account the criteria of number of visitors and site traffic. The operation and calculation of Alexa site is based on the number of visitors. As the number of visits to a site increases, the points and rank that the site receives from Alexa will decrease. This means that the higher the number of visitors to a site, the lower the ranking it will receive from Alexa. A lower ranking received by Alexa means that the site is better. For example, because Google has more visitors, the rankings it receives from Alexa will be lower. Google's Alexa rank is 1 because it has a large number of visitors. Alexa has different criteria and criteria for ranking sites, each of which has its own coefficients, and Alexa site examines a site, and finally based on the same criteria and their coefficients to a ranking site allocates.

Alexa is currently not only a system for ranking sites , but also used for SEO, analytics, PPC, keyword finding tools, and more. Alexa is now a competitor to Google by changing its algorithms and strategies.

To examine how much Alexa has an impact on a site's SEO , we need to look at it from different angles.

Misconceptions about Alexa
Myth 1:
Many users and site owners mistakenly think that Alexa is the same as Google rankings, and the better they rank in Alexa, the more they get in Google. But they are hard to mistake because the rankings that Alexa receives in the rankings have nothing to do with Google rankings.

Myth 2:
Alexa has nothing to do with Google, directly or indirectly, and they are completely separate. Google had page rank for its sites, which has recently become obsolete. Because Google's goal is not to rank sites based on traffic, but to display the most relevant site to the user search.

Alexa site ranking algorithms and criteria
Alexa has different types of criteria for ranking sites, each of which has its own coefficients, and according to their coefficients, calculations are performed and the final ranking is assigned to the site.

Here are some of the criteria that Alexa considers for ranking a site:

1- Amount and number of site visitors:
One of the most important Alexa criteria for ranking sites is the number of site visitors. So the more visitors the site has, the more likely it is that it will receive a better ranking from Alexa.

2- Duration of the user's presence on the site:
Another Alexa criterion for ranking sites is the duration of their presence on the site. The longer the users stay on the site, the better the ranking will be.

3- Site bounce rate:
Bounce rate is one of the common definitions and terms in online marketing, which indicates the amount and rate of site bounce. The number and percentage of users who enter the site but do not visit other pages is called bounce rate. If measures are taken to reduce the bounce rate, it will cause users to visit other pages of the site, in which case the presence of users on the site will be longer and will have a good effect on obtaining a better ranking than Alexa. Therefore, if you want to get a better ranking from Alexa, you can increase the time spent by users on the site by reducing your site's bounce rate.

4- Number of subdomains and subfolders:
Many sites are composed of different sections, different sections such as subdomain or subfolder. Each of these subfolders and subdomains receives statistics for itself, and in addition to the subdomain, Alexa also examines the subdomains, including their traffic in the main domain and calculating it. For this reason, many sites will work on different parts of the site to get top rankings from Alexa and increase final revenue.

5- Root Servers:
There are about 500 root servers around the world that work with 13 IP addresses. Alexa uses these root servers to monitor site traffic and use it to rank sites.

Does Alexa rank affect SEO?
In short, Alexa rankings will have no effect on Google and SEO rankings . Because Google has its own ranking algorithms, the rankings obtained by Alexa will have no effect on the rankings and the presence of better rankings in search results.

How to increase Alexa rank?
Alexa rank is directly related to the number of visitors. This means that the higher the number of visits, the higher the rank you will receive from Alexa. So one of the easiest and most obvious ways to get better rankings in Alexa is to increase your traffic.

The following is a list of things that can help you rank better than Alexa:
- Submit your site to RSS sites that have a lot of active users, to increase your site traffic .
- Write and prepare articles and content that you think are the most searched with the best quality and put them on your site to increase your site traffic through search engines.
- Use online tools or content that attracts users to keep them more on the site. For example, to increase the duration of users' presence on the site, you can upload motivational content or use online games and entertainment, online contests, polls, etc.
- Use social media to build links. Strengthening your site linking can be effective in getting a better ranking in Alexa.

A few notable points about Alexa
1- Does not consider the actual number of visits to the site:
There are many systems for calculating the number of visits to sites whose statistics are also erroneous or even their statistics may not be very accurate and may be calculated. However, how will Alexa calculate the actual visit statistics and rank the sites based on that? Another point is that Alexa does not consider the actual number of visits to the site, but the number of visits that are calculated through the toolbar plugin or other tools.

2- It can be easily manipulated:
Toolbar is one of the plugins that users install and based on the same toolbar installed, statistics such as the number of visits are calculated. One of the disadvantages of Alexa is that a limited number of users may have installed the toolbar plugin, in which case the number and amount of site visitors will be mistaken. Therefore, the statistics obtained through the toolbar will not be accurate and will be easily manipulated.

Ways to increase Alexa rank
1- Increase traffic:
There are better and more ways to increase site traffic , one of which is to produce more quality content. By improving content production, you can easily increase site traffic. In the case that you have to produce your content based on the type of activity and business, the content produced must be of high quality to be able to attract users and increase traffic and attract more users to increase traffic. In order to increase the traffic of your site, after paying attention to the production of quality content, you should have order and continuity in publishing the contents and posts, so that you load new posts and contents at appropriate intervals and update your old contents. Update to attract more users and as a result you will have more site traffic.

2- Website optimization:
To better optimize the site , the first step is to select and use appropriate and popular keywords. In the first step, choose keywords related to your type of business and activity, popular and popular keywords or keywords that are searched a lot by users. In this case, many users will enter your site by searching for keywords. In addition to keywords, images also have great potential for site optimization, and you can optimize your site by using images. Of course, when using images, be sure to use alt text and insert the relevant keyword below it. The images you use must be small and compact so that they can be easily loaded and loaded faster. Backlinks or external links can also be used to optimize the site. Using external links will increase traffic and visits. But backlinks should be posted in a principled and professional way that will have a positive effect. The anchor text or text to which the link is linked must be relevant to the site and the content to which it is linked, otherwise it will not have a good effect. Using backlinks, the site that links to your website can have a good effect on your ranking.

3- Advertising:
For advertising your website and business, you can use virtual pages and create and consider a page for your business on social networks, and you can also use UGCs for advertising on virtual networks. Use to gain more trust.
To be more promoted, you can enable the sharing option so that users can send your post and content to friends and other users if they like. In this case, your content, website and page will be seen more.

For more advertising, you can send informational mesغیر مجاز می باشدes from the emails of the users you have received to join the site, or ask them to activate the notifications of your site, and in case of any new move, such as posting, festivals or .... Inform them.

Source:https://www.dotnek.com/Blog/Web/the-impact-of-alexa-rank-on-seo