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The Google Pigeon update is one of the most significant changes to the local search algorithm and has changed the way local companies are ranked in organic search. The Pigeon update was first released in the year 2013, and it marked the first time that Google had redesigned its algorithm entirely to enhance its focus on the local results. It was the first update to completely revolutionize Google's core algorithms to sharpen the focus on local results. Google intended to bring local search results and web results together, and it worked.

How Does Google Pigeon Algorithm Update Works?
Google created the  SEO factors are significant while ranking local results. Therefore, local businesses now have to invest more energy and resources in their SEO strategies , both on their site and other sites across the Internet. With the update, Google has come a long way in seeing past misspellings in appearance. So, searching for a company will have no problem with SERP for misspellings.

Significance of Google Pigeon Algorithm Update
Google Pigeon Algorithm works by reducing duplicates between organic and merged page results. Google Pigeon lets you find exactly what you're looking for based on your location. It aims to provide more useful, relevant, and accurate search results for local search queries. Google Pigeon Algorithm offers many benefits. Some of the main advantages of the Google Pigeon Algorithm update are listed below.

- Local searches have been made to better mimic organic search rankings , with queries containing deeper links to Google's web search competencies such as synonyms and knowledge graph, etc.

- Google's distance measurement tools and maps have also been updated, so local searches have been revised to be more accurate than ever.

- The radius of local search results decreased significantly for those who were physically closer to the search engine . This made it easier for local companies to rank better in their local area of ​​operation.

- Local businesses may have seen an increase in web traffic , and as a result, potential new customers.

- Local directories get better visibility in Google search results, especially for restaurants.

- Yelp listings now appear at the top of search results when using the word Yelp in your search.

- It will provide a superior search for people searching with Google places or Google maps platform
- It has changed the way misspellings and synonyms will be used in defining the search results.

- Google's local search results can become more relevant and more transparent on both desktop and mobile devices

Building on the previous three algorithm updates, Google created Pigeon to give you the local search results you want. These results are accurate and legitimate, not spam. For both search engines and local businesses, Pigeon offers an excellent experience for Google users.

Source:https://www.dotnek.com/Blog/Web/what-is-google-pigeon-algorithm

Google Penguin refers to algorithm updates and Google search engine data updates that the company starts periodically to help improve the value of search query results to users. Google Penguin Updates aims to prevent different types of search engine spam from successfully rewarding in the form of higher-ranked search engine results. Search engine spam consists of link spamming, keyword stuffing, using invisible text on web pages, duplicating copyrighted content from useful websites, etc.

Penguin algorithm is a piece of code designed to expose websites that use suspicious backlink strategies to get rankings. Before Penguin, unethical webmasters used tools to send backlinks to low-quality properties online. In some cases, they may place these links in the articles rewritten by the software to appear as unique content. Google's search algorithm detects these unwanted backlinks and specifies that the site must have a certain level of authority because other websites point to it. As a result, spam in backlinks will increase rankings.

Significance of Google Penguin Algorithm
Google's conflict on low quality initiated with Panda algorithm , and Penguin algorithm was an extension and effort to win the war. Penguin Update is primarily designed against webspam to improve search results for users. This improvement has been achieved through high-quality content, which has improved the technical performance of the site. The algorithm aimed to gain better control and reduce the effectiveness of several black hat spam techniques. Penguin only deals with links coming from a site. Google only looks for links pointing to the site in question and never looks for links from that site. Here is how Google Penguin Algorithm is beneficial

Increase page rankings
Google Penguin update is especially useful for the websites owners who don't use black hat SEO techniques and instead use legitimate SEO techniques allowed by Google. This will dramatically increase your page ranking , allowing you to attract more clients in the process.

Deals with spam links
By better understanding and dealing with the types of links that websites and webmasters were getting, Penguin ensured that natural, reliable, and relevant links reward the mentioned websites , while scam and manipulative links are rewarded.

Help you find reliable websites
This update is also useful for the customers who are entirely dependent on the Internet to search for the websites offering a specific product or service they are looking for. You can find more consistent websites and avoid spam sites in the process, allowing them to find the sites most capable of providing the required products or services.

Most of the changes come from Penguin, which discovers links to independent sites. While links are still primary search ranking factors , it is now more apparent how they rank relative to other ranking factors. Any link considered to be spam cannot improve any rankings. This change clarified the difference between black hat and white hat search engine optimization It is still true today that backlinks are one of the top three ranking signals. However, with Penguin in place, Google is getting smarter at finding spam on the web and preventing sites that use it from ranking on SERPs.

Source:https://www.dotnek.com/Blog/Web/what-is-google-penguin-algorithm

The Google Panda algorithm has a goal to help you prevent google penalty for SEO search results. Suppose the google panda algorithm detects that your website is providing low-quality content. In that case, it will become hard for your site to rank, and in some cases, it got penalized. Panda is a Google algorithm specially designed to reduce the prevailing low quality or duplicated content from sites so that users are being offered unique and new content.

How does the Google Panda algorithm work?
The Google Panda algorithm is directly responsible for assigning quality classification among pages, which is the most important SERPs ranking factor. The page quality classification criteria are based on "human" thinking. Do you think that this developed website is trustworthy from your point of view? Can you trust it enough to share your bank details? Do you think it contains relevant content? So on.

But, nowadays google panda algorithm works by using a learning machine in order to guess that visitors or users judge and evaluate the quality of the web content. All search engines do not globally accept this system, but now it is becoming very hard to understand and perceive the google panda algorithm's learning system.

What sites and content do Panda target?
All types of websites can be potentially targeted by panda's algorithm viewfinder because it will not stop just by clicking on duplicate content; rather, it goes beyond this.

Duplicate content
The duplicate content is such that it is being copied from one side or the other, and it might display many times in search engine results . However, internal duplication also exists and common. When the two pages on the same website are similar, these websites also get punished by the panda.

Sites with "thin" content
Google Panda algorithm captures those low quality and poor pages that do not contain relevant resources and little content. These days, it is being estimated that at least 300 words are required in order to satisfy Google, and at the maximum, you will need to have 1500 words and more.

Low-quality content
Google Panda algorithm is carrying on war on pages that offer low-quality content and do not add value for users. Such types of pages are no longer useful for users in any way and are hard to rank and often get sanctioned for this.

Lack of authority or reliability
Google EAT stands for Expertise Authority and Trust; this is one of the most important criteria. Those contents produced by different sources that are not considered reliable one will represent a risk for the website's rank

Affiliate product feeds
Websites that come up with affiliate backlinks and sponsored ads could not be directly targeted. However, few of them are being penalized by panda regularly. This is the case with those websites whose content is not unique or fill up with affiliated elements and does not contribute to the improvement of the page.

Source:https://www.dotnek.com/Blog/Web/knowing-google-panda-algorithm-can-help-you-a

In HTML , the Meta description tag is the 160-character text utilized to summarize the web page's content. It serves the advertising copy’s function. Meta description draws visitors to the SERP website; it is a highly important and visible part of search marketing. Writing a compelling and readable description using the important keywords helps to improve the click-through rate for the given page. To increase click-through rates on the search engine pages, it is vital to optimizing the keywords in the description that can match search queries.

Do Meta descriptions matter for SEO?
n search engine results, Meta descriptions are not the direct ranking factors. With your search listing, it appears as a snippet. From SERPs , it impacts on click-through rate, and this data leaves an impact on your ranking. SEO is used to optimize the keywords given in the Meta description. The importance of Meta description is not ignorable. Learn some more about it in the below lines.

Characteristics of the good Meta description
A focus on the main topic and  website’s content.

3- Should not be duplicated
Avoid copying Meta description. If your Meta description is copied, there will be less user experience in Google. So, the Meta description for all pages must be unique, like the Meta title. Your written Meta Description must be relevant to the content. In this way, you will get more clicks.

4- Must be in the active voice
Remember, passive language is boring. In the active language, when the subject of the sentence is taking action, it is attention-grabbing and easy to understand, and quick to visualize. It is an important writing tip that a writer should always write content in Active Voice.

Conclusion
For every page, Meta-description is highly important. As per the aspect of on-page SEO , Meta-description and its optimization are effective. It does not perform for Google's Keyword ranking procedure, but it is a bridge for the visitors.

Meta description plays a key role in Google index as well as user experiences like the title tags. This text, written in the form of a short paragraph, offers great opportunities for the webmaster to optimize their website quality and brand to the user. If the webmaster understands the customer psychology and gives them for which they are looking for. It helps in reducing the غیر مجاز می باشدt of advertising.

Source:https://www.dotnek.com/Blog/Web/why-are-meta-descriptions-important-for-seo

Content marketing and SEO look like two separate or different terms; they have different purposes and meanings. Even though it also seems that their definitions also have no relationship with one another. But it’s not true. In this article, we will let you know clearly about the relationship between content marketing and SEO

What Is Content Marketing?
Content marketing is a technique that is used to raise brand awareness, increase its visibility and exposure to target people, make a business more popular, share informative content, increase website traffic , and advertise a brand or business. It is somehow different as compared to SEO but has a strong relationship with the former.

What is SEO?
SEO stands for search engine optimization . It is a technique that helps all the search engines to find out and rank sites in the search engine results pages. You can say that it could get your wen rank higher among millions of the other websites in simple words.

Being a part of the internet marking technique , SEO knows very well how a search engine works. It knows what people are frequently searching for, the most famous searches, and which search engines are more frequently visited.

Relationship Between SEO and Content Marketing
Treating content marketing and SEO as two individual entities is a huge not correct as both of them are proven to work better together than they do isolated. Here is the reason why:

and SEO as two individual entities is a huge not correct as both of them are proven to work better together than they do isolated. Here is the reason why:

Keyword Targeting
SEO needs targeted keywords to rank on search engine pages; on the other side, content marketing requires relevant keywords to fulfill the SEO demands. As you know that SEO is nothing without such targeted keywords and a site only ranks the top page of the search engine if it has unique and competitive keywords. And the one and the only way to use those targeted keywords correctly in content marketing.

Backlinks Building
There are links used for SEO. These links determine the level on which a website will rank. The more high-quality backlinks a website gets, the more quickly it will rank organically on search engine pages. So, SEO only gets those backlinks if sites have useful and high-quality content.

Social Signals
Social signals , which may include likes, shares, clicks, and comments, can affect the fact that where your page ranks in search results organically. A well-planned and thorough strategy of content marketing that performs well on social media will increase the chances to boost up your rankings.

Optimization
SEO is all about optimization, and the optimization can only be done through content marketing. On the other hand, an optimization makes the content look appealing and compels visitors to read the content. Both are co-related with each other.

Verdict
SEO and content marketing are a dual act of the current marketing industry. Both of these also work well in isolation, but together they become more powerful and extremely effective in helping each other in order to reach all those important predefined goals.

Source:https://www.dotnek.com/Blog/Web/the-relationship-between-seo-and-content-mark

What are LSI Keywords?
LSI stands for latent semantic indexing. LSI is a computer program specially designed to learn a large variety of synonyms on a contextual basis. It is a method that uses certain mathematical techniques to find relationships between concepts and words within a snippet of content.

So, LSI keywords refer to those words that show up the same ideas, such as using Elon Musk and Tesla in a content snippet indicates displaying similar ideas around electric cars.

When you use LSI keywords that are related to the main focus keyword, one could create context into the web content; therefore, it sends signals to google about searching the relevant content.

How LSI keywords impact SEO?
Improves search relevance
Using LSI keywords is all about adding additional more context to the content. This will helps google to serve more relevant results for the searched query. Thus it impacts bounce rate and CTR

Google understands the pages better.
LSI not only helps you in scanning your page against the focus keyword, but now it can also scan your page for a variety of relevant keywords, for instance, “ MailChimp ,” “email campaign,” “audience,” “email tools,” “subscribers,” and so on. It does mean that Google works on figuring out what the topic page is all about, and for this, it depends on LSI in order to understand the context of the content at a very deeper level rather than simply looking for multiple numbers of occurrences of a certain keyword.

A proven way to jump rankings
Being ranked is one of the important parts of google bot; having search relevancy is much more vital as compared to anything else. Uغیر مجاز می باشدe of LSI keywords in a smart way could help you in gaining quick rankings

Google reads pages contextually.
Now, Google's algorithm has become capable of reading the page just as a human can and cater to the keywords based on the type of context. It means that the search engine can differentiate between words based on small or minor details.

Google can generate even more relevant results.
According to recent research by Google, they discover that those words that frequently occur together will likely make it more easily for google to understand that the main topic of the pages that it scans while searching. With much more accuracy in categorization and the results will become more relevant.

More ranking opportunities
LSI optimized content works on ranking the main keyword and other relevant searches; thus, it improves the overall potential of organic traffic.

Conclusion:
You see yourself how LSI keywords impact SEO and how much they are an integral part of the search engine algorithm. The main goal of google is to provide searchers with relevant results. It will even also shows 15 percent of the searches that you have had not searched for previously. This is such a great quality, which will not be possible for a search engine to achieve without LSI.

Source:https://www.dotnek.com/Blog/Web/what-are-lsi-keywords-and-their-impact-on-seo

SEO principles for optimized content creation are just simple and effective principles. By following these SEO principles, you could beat your competitors. Content is one of the strongest indexes of google ranking. However, most marketers are having difficulties in creating the right content. You need to write good content in order to rank in the Search Engine Results Page This article will learn how you can ensure optimized content creation by following SEO basic principles.

Targeted keywords
Keywords must always be the starting point for optimized content creation. Content production is extremely important, along with keyword research. You can use tools such as Moz’s Keyword Explorer or Google’s Keyword Planner to determine which keywords people use to search for your content-related topic and use those keywords as a search basis. You should not blindly produce content; rather, you should formulate a program on the basis of potential keywords. If you do not target your content with certain keywords from the start, it will become hard for you to get ranked.

Search engine friendly URLs
According to Google's algorithm , those URLs containing 3 to 5 words are not considered to put much credibility into your content. So it is very important to understand that the search engine URL's compatibility is as useful and vital for users as it is to search engines .

The first principle or rule of URL is that you must always avoid confusing and complicated structures. The shorter it is, the better it will be for you, and this way, it must optimize your content in terms of keywords.

Title Tag Optimization
The title tag is another important SEO principle that can very easily optimize your content. The most vital thing you could do while creating content is to optimize the title tag with any targeted keyword.
For instance, consider the targeted keyword " CISM exam guide." Use this targeted keyword as the main title of your article.

The title of the article must be less than 60 characters. You could also use the Mozilla title tag tool in order to check your title display.
An optimized and perfect title tag will be like this:
“CISM exam guide and Is it worth spending the money."
AS you can see in this example, this title starts with a keyword and is followed by a question. Asking these questions in the title tag will increase CTR (clickthrough rate).

Meta description optimization
Meta descriptions are a part of your content that shows on the search engine result page. You have to write Meta descriptions yourself, but if you don't write it yourself, google itself takes part from your content and displays it as your Meta description. If you wrote eta description yourself, then it could increase the number of clicks on your article. And there is no doubt that the CTR and the stay time of people on your content are an important SEO factor and affect your ranking. So, try to write it well and ensure that it doesn’t exceed more than 160 words.

Source:https://www.dotnek.com/Blog/Web/seo-principles-for-optimized-content-creation

In this article, you will get to know about the major differences between these different tracking methods. You will also learn which tool can help you achieve your goals better as well as which method will be best suited best for your task.

What is Global Site Tag?
Global Site Tag is a tag management system that supports the implementation of other Google tags and enables you to track the events that taking place on your website

What is Google Tag Manager?
Google Tag Manager is also a tag management system. With this Google Tag Manager, you will have one snippet of container that will be placed on all the pages of your HTML . Then, you can implement all of your tracking Tags from tools like Google Ads and Google Analytics Google Tag Manager also supports non-Google tools such as LinkedIn Tags, Facebook Pixel, and many others through its main central interface.

Global Site Tag VS GTM? Functionality
The Global Site Tag is a hard code script that is placed in your site’s HTML. It's one, and the only function is to start tracking codes with the help of Google tools. All of your tracking management is done through each individual tool.

Whereas, Google Tag Manager bring up a higher level of functionality to the table. Google Tag Manager provides you with management functionality, Tag testing, version control, and more. You can make use of these for your tracking tools in one place. So, it’s much more advanced and sophisticated in this regard.

3rd-Party Marketing Tool Compatibility
The Global Site Tag works only for Google products which are connected to it. Due to this, you can send data from the Google Site Tag to Google Analytics to Google Ads or, but you can’t send to the Facebook Pixel .

Whereas, Google Tag Manager is much more flexible in this regard. It is the challenging one tool for all tools. So you will be able to send over data from Google Tag Manager to any other kind of tool that is JavaScript -based and has a tracking code that you will be able to install. In case Google doesn't have any native integration, then you could either build your custom HTML Tag or use a Tag template.

User Interface
The Global Site Tag is somehow similar to Google Tag Manager when it comes to sending tracking out. Although it does not have a graphical user interface, so you will have to do all your coding under the code window.

Whereas, Google Tag managers use graphical interface that gives you the power to update or change your website tracking without messing up with any code. It’s quite user-friendly, and you will not have any fear and risk of breaking your website.

In many cases, Google Tag Manager is a much more attractive option if you compare it to the Global Site Tag

Source:https://www.dotnek.com/Blog/Web/google-tag-manager-vs-google-global-site-tag

A Google penalty could be extremely dangerous and detrimental to your site. However, it could be difficult to know if your site has been penalized nor not. And it is harder to make a recovery from the Google penalty.

Let’s discuss the main types of Google penalties and how you will recover your website from penalty.

What kinds of penalties are there?
There are two major categories of google penalties that are mentioned below:

Manual penalty
A manual penalty occurs when a spam team of Google flags red your site, mostly for breaching multiple webmaster Guidelines of Google.

In order to see whether your site has been manually penalized or not, log in to the google search console and check you have received any mesغیر مجاز می باشدes there. If you don't have received any mesغیر مجاز می باشدes or warnings, it means there is no manual penalty on your website

Recovering from a manual penalty
Fortunately, there are some resources available in order to handle or recover from a manual Google penalty efficiently and easily.

As almost all the manual penalties are link-based, you will have more control over handling the situation than other kinds of google penalties.

Firstly, you need to check against which links you are being penalized for, whether they are  Google’s disavow tool l to remove those low-quality links.

Disavowing backlinks tell the crawlers of google to ignore those outbound or inbound links whenever your website gets crawled by them in the future.

After fixing this problem at your best, submit a recovery or reconsideration request to Google through the “Manual actions” section for your account recovery.

Algorithmic penalty
Algorithm penalties occur as a result when any of the google search algorithm flags read on your site. This penalty occurs automatically whenever Google makes changes in its algorithms or refreshes its previous algorithmic data to an upgraded one.

This type of penalty is difficult to detect compared to manual penalties as there is no such type of Google’s disavow tool to let you know that your website is being penalized. But the best way to track this type of penalties by seeing or noticing a massive decline in your traffic within one day.

Recovering from an algorithmic penalty
As these algorithmic penalties are quite different from other penalties, there is only one way to regain your rankings to fix the problem and then wait for Google’s response on it.

Google used to refresh its algorithmic data once after few months, and your penalized website could not be recovered until the google updated or refreshed algorithmic data approve that your website no longer deserves this penalty.

Once you determine the cause of a penalty, immediately try to fix it as soon as possible. If you are being penalized under panda , perform a complete audit of your website, and ensure that your web content is up to the mark.

If penguin is penalizing your site, then identify those low-quality links on your site that harm your site and remove them immediately or disavow them.

Source:https://www.dotnek.com/Blog/Web/how-to-recover-from-google-penalty-disavow

youtube video:https://youtu.be/GXgSJgG0-Po

AMP is an open-source technology of google. It offers the audience a quick and fast loading website experience on the website AMP website pages are being identified with the lightning bolt symbol that is present in the right corner of the published articles. AMP is also designed for consuming the web page content through reading and does not have any connected components.

AMPs stands for accelerated mobile pages. These are the pages that exceed or meet the guidelines that are set out by the AMP project. AMP are the pages that exceed or meet those guidelines that are set out by the AMP project . It includes a code that is being provided by the AMP project that enables some special search features in the most used search engine tool that is google.

In March 2018, Google began to roll out the first mobile indexing features following experimentation and testing since 2016. Due to mobile-first indexing, the pages that are mobile-friendly for different devices will get the most priority during indexing via google. Since Google s working on support AMP features and mobile-first indexing plans, the digital marketing firms or teams are wondering and exploring how an AMP can change the way they create and maintain websites.

Disadvantages of AMPs
At the start of any project, to put together all the pieces is not an easy undertaking. There are still some moving parts to the AMP Project that makes the deployment and execution such a challenge, and it includes:

JavaScript & CSS Limitations
AMPs only contains a very small part in the way of individuality and branding. In large parts, usually, web loading time suffers much, especially when the website designers use JavaScript or CSS . By keeping down the flashy extras, the speed of mobile web pages instantly increases significantly, but it puts a strain on your style and branding.

Tracking Problems
AMPs don't work with your already built-in tracking. They are tracked and stored quite differently as compared to standard pages and even not with mobile-ready ones. Solutions will have to appear, but at the very same time, tracking takes special resources and effort that you might haven't instantly available.

Serving Cached Pages
One of the AMP ways through which it makes web pages load fastly and quickly is that it lets the google to use a cached version of AMP-enabled page to users. The pages that will appear as search results are held by Google, which clearly means that you are not even serving that content that is originally created by you, rather it is merely a copy cached and stored somewhere else.

Implementation Is Not Straightforward
AMP project guidelines implementation is designed to be easy to use, but conflicting information and continuous updates about the standard could make it quite confusing. Even though some CMSs, like WordPress , also have AMP integration tools that are often conflicted with famous SEO tools such as Yoast.

Source:https://www.dotnek.com/Blog/Web/google-amp-project-and-its-disadvantages