Search engine keywords for SEO

A site may be penalized by the search engine without having control over the negative SEO and knowing the ways of dealing with it, even after a period of time and successive penalties the website owner may be forced to close the website, so as a person who cares about website optimization , you need to get acquainted with this type of SEO and know the ways to deal with it.

What is negative SEO?
Negative SEO is a set of actions taken by a site's competitors on competing sites with the aim of reducing their website's ranking in search engine results. Simply put, it is a kind of Black Hat SEO, the difference between them is that in Black Hat SEO site owners implement the actions that are against the rules of SEO on their websites to increase the ranking of them, but in negative SEO they implement this set of activities on the competitor sites to decrease their ranking and attract competitors’ users to their own websites.

Considering all these points mentioned, if you have a website , it is necessary to have complete information about SEO in addition to its principles, and you should also know negative SEO completely, so that if the competitors of your site take action to implement these kinds of actions on your site, you can stop it quickly and maintain your ranking.

When did negative SEO appear?
In the past, site owners and SEO experts tried to use backlinks in violation of SEO rules and bought a large number of backlinks, so that Google algorithms gave them high rankings in search engines by examining them and due to the high number of backlinks they have, but in 2012 Google made a huge change with the introduction of the Penguin algorithm, and sites that used these types of backlinks were penalized.

In fact, the penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm generally pays a lot of attention to linking, and tries to penalize this kind of websites by examining contents with irrelevant backlinks and contents containing unrelated keywords. After introducing this algorithm and penalizing a series of sites that had purchased backlinks, website owners came to the conclusion that they could be punished by Google if they try to buy spam links for competitors’ sites and reduce their ranking, then a negative SEO was created.

Of course, it should be noted that Google's algorithms carefully examine all cases to avoid injustice to the websites, it analyzes all links, the source of them and etc., but despite all, it is still necessary for site owners to learn ways to deal with negative SEO. Nowadays, the most common reason of negative SEO for a site is the mistakes that are made by members of the site team rather than the competitors which cause the site to be penalized, which we will discuss in the following, and we will also mention the ways to deal with them.

Factors that cause negative SEO for a site and ways to deal with them:
1- Using Link Farm:
Link Farm is a set of sites that link to each other in the form of groups to increase the number of received links to your site and ultimately attract more attention from Google algorithms.

You may be able to increase your site ranking in a few cases by using Link Farm, which can be happened so rarely, we suggest not to use this external linking method for getting high website ranking in search engines. As mentioned before, with Google algorithms such as the Penguin algorithm, it is impossible to increase your ranking by buying backlinks.

-How can you deal with it:

Understanding negative SEO is not easy, but if you have enough knowledge, you can be safe from it to some extent.

One of the things you can do to avoid unnatural backlinks and spam is to constantly analyze the backlinks received by the site, which, a tool such as SEO SpyGlass can be used to make you aware if there is an unnatural increase in incoming links, then you can check all the backlinks and fix the problem.

2- Copying from other sites:
Another factor that causes your site to be penalized for using negative SEO is copying from other sites and producing duplicate content. One of the Google algorithms that deals with this problem seriously, is the Panda algorithm.

The Panda algorithm was released in February 2011, and given that during the period before the introduction of this algorithm, useless and worthless content was seen a lot in search results, after which in order to solve the problem as soon as possible, Google introduced an algorithm that was created to identify short, low-quality and invaluable content, so that nowadays, the user is faced with more attractive contents in search results and gets a positive user experience.

In fact, if they come across some duplicate content, they will index content that is uploaded before the other one and penalize copied sites which contain duplicate content and prevent their content from being published.

Sites can also use this to create negative SEO for their competitor site, which we will explain in the next paragraph. Competitors use the time between when you publish your article until Google analyzes it and finally indexes it, and introduces you to Google as a content thief.

Simply put, competitor enters your site after the time you publish new content on it and copies the new content quickly before its indexing by Google, and if Google indexes his/her website sooner, all content is considered as his/her content and as a result, due to the publication of exactly the same content on your site, you will be penalized as a content thief.

-How can you deal with it:

There are several ways to deal with negative rankings due to this type of negative SEO, one of which is to use Copyscape and the other solution is to increase the indexing speed of your site, so that competitor sites cannot accuse you of stealing their site content.

3- Hacking the site and having impact on it from different ways:
The competitor may hack your site to create a negative impact on its SEO , such as creating poor quality backlinks, deleting previous content and renting a 404 error, redirecting the page, re-indexing the site and hiding the main pages of your site from Google and etc., are among the actions that your competitor can do on your site.

-How can you deal with it:

Certainly the way to deal with hacking by competitors is to increase the security of the site and try to do every step so carefully, including choosing the right host, choosing a password and suitable ID for the site, use of valid plugins and etc. Which by observing these points carefully, you can prevent the site from being hacked.

4- Negative branding by competitors for your site:
Once your site has gained enough credibility and can attract heavy traffic to your site , after a while there will be many competitors for your site that one of the things that such sites may do, is to negatively impact a competitor's SEO, by using fake accounts to create negative branding for your site.

-How can you deal with it:

If you find out that the account which lefts a negative comment for you is fake, you should introduce it to Google as a spammer, so that Google will not consider those comments for your site. Of course, the important point is that Google has powerful algorithms that can distinguish between real and fake accounts and neutralize fake negative comments on your site.

Last word:
In general, we have introduced a number of factors that may the cause of negative SEO and ways to deal with it in this article, which by having a complete knowledge of them, you can prevent your site from reduction of the ranking due to negative SEO created by competitors that if you take them into consideration there is no way for your competitors to have access to your website with the purpose of having negative effect on it.