development

When you are looking for a good music school, or you are looking for information on how to learn music and musical instruments, you immediately go to Google's powerful search engine and select sites to read. Which are displayed at the beginning of the page because these pages are more important to you and also you are sure of its validity and approval of those sites by Google, so you enter the sites in the first place and you are sure of the accuracy and validity of their information.

If you have a site that is looking to increase rankings and you want to show your site in the first place for users when searching Google, pay attention to the points mentioned in the following article.

The things that will be said on this site are important and effective points in SEO. In order to prevent the simulators from working, Google has presented a vague and concise theory of its algorithm and work process, which in order to succeed in increasing the ranking and ranking of the site, one must pay attention to the points mentioned by Google. This algorithm of Google has been constantly changing and has changed at different times, which makes the complexity and difficulty of SEO work. But in order to succeed in increasing the ranking and having a better SEO , you need to be updated and follow the effective tips.

How to increase site ranking?
Here are some ways to increase traffic and rankings . For ease of work and better understanding, we have divided these methods into different sections:

To better categorize these methods, we have divided them into the following categories:

Site Domain Optimization:
This section includes methods and algorithms for domain selection and site and domain hosting on the World Wide Web.

Internal SEO :
This section includes strategies and methods that make Google trust the site and also make your site visible to other search engines and Google monitors.

Optimization and SEO of site pages:
Using the methods dedicated to this section, operations can be performed to increase the credibility and ranking of the site as a result of searches. In other words, being in the first ranks of the search results depends on the methods and operations of this section.

Link building:
These are strategies that are effective for building links and increasing site traffic

Social media:
Using and appearing on social media directly does not have a significant impact on increasing the website ranking on the World Wide Web, but can indirectly have a positive effect on increasing visits and rankings.

Domain optimization
1. Optimize your domain name by using keywords
You must first choose a domain name for your site on the World Wide Web. The domain name you choose should include the keywords and abbreviations of your business. To choose a domain name, you must select a number of keywords that include your business acronyms and are relevant to your field of activity, and be sure to use those keywords inside the domain name. Choosing the right keyword is not a complicated task, you just have to make sure that the keyword of your choice is searched by more users and of course it is not repetitive, vague and long. If the domain name and keyword you choose include a word that refers to your business, you will get a great score.

Your first step is to choose a domain name that includes your business keyword. Choosing keywords for a site can be very complicated. Let's say you find keywords related to your business, especially those that have a lot of search but less competition. For example, if your field of activity is a store and you are engaged in a bookstore, there are positive advantages in choosing a domain name using the word book.

2. Select a short domain name
When choosing a domain name, try to choose a name that is short and concise, because according to Google algorithms , Google prefers a name that is short and simple and gives priority. Also, if the domain name is long, vague and irrelevant, it will be difficult and intangible for the user to maintain. So it is better to use a short domain name to make Google more popular and easy for users to remember.

3. Keep subdomains clear and optimal
Some websites have separated their sections from the site and the main part and have considered a separate site for each of them, of course, there is a part of the domain name in it. To separate and specify the site related to the main site, the subdomain is used and the subdomain is used as the extension of the main domain. In choosing the subdomain, it is better to use simple and clear subdomains rather than optimizing it for the search engine. Google's atmosphere is easy and easy for users to remember.

For example, the blog.example.com subdomain is used to separate the blog section from the example.com website section.

4. Make WHOIS domain information available to the public
It is a process for registering and finding additional information of different sites, users can enter the domain name of one of the sites can access general information and their needs. It is better for you as a person who owns a site and seeks to increase its ranking, to put your information in the public eye and not to hide this information because in that case Google mistakenly thinks that this site is unauthorized or is doing something wrong. It's wrong, and for that reason it does not recognize you and does not rank high in the initial search results.

5. Choose the right host to host the site
Choosing a host to put your website on it and allowing people to access the site is one of the most important steps to increase the site ranking . There are relatively similar packages with the same price and غیر مجاز می باشدt in buying hosts that are almost no different from each other, but you should be very careful when buying suitable, affordable and useful hosts. If the host on which your site is located is accused of doing something illegal in terms of Google algorithms, it may not show your site in the top rankings when searching because Google does not recognize your site and you Does not prioritize. Note also from the Google algorithm that excessive hosting and lack of access to it will have a negative impact on the ranking and ranking of the site.

SEO and internal site optimization
1. Fix server errors quickly
In most cases, websites become inaccessible and invisible, which is caused by problems with the server. In fact, this problem is server malfunctions and is inevitable and there is no definite solution to solve and prevent this malfunction, the only solution is that website owners and owners always check the servers to avoid problems and connection problems. And block access to the site.

2. Add site codes optimally and free of items
This may be difficult for non-experts and ordinary users to understand, but we will illustrate it with an example. There are many ways to go from point 1 to point 2, but the best way is to be short and easy. There are many ways to program in web programming, but it is better to use a way that is more principled and standard, if you use other ways, it may increase the loading speed and delay the user or create Cause other disorders.

Page optimization and SEO
1. Optimize the page title
The page title and the content you write on the site are part of the information that is displayed to the user in Google results, so it is better to be careful in writing the page title and try to insert the keyword in the title to influence the ranking and ranking process of Google. Have. The page title length should not be too long or too short, the normal page title length is about 70 characters. Note that in addition to trying to get Google to rank your content in the top search rankings, you also need to focus on attracting users to click on your content and site.

2. Optimize page meta description
Meta description is a brief and complete description of all written content that is displayed under the page title in search results. The description of the meta description is about 160 characters and must be written in such a way that it can attract the user at a glance to choose your site from 9 other sites to click and get information. It is also recommended to use the keyword in the meta description because it has a great effect on the search results

Link building
1. Publish guest posts on related websites
One of the other methods that has a great impact on increasing the site ranking is the use and increase of backlinks. Of course, the importance of increasing backlinks does not mean that you use a lot of unrelated links recklessly and without thinking and unprincipled. In this method, you share the post as a guest post on other related sites and put a link to connect and enter your site, this causes users of other sites to click on the input link to get information and visit your site. And be directed to your site.

2. Check the competitors' backlinks website
Always try to monitor and control your competitors, but this does not mean copying your competitors' strategies, but it does mean that you use the useful tools they use. If your competitors have the ability to increase their ranking using some tools, you will definitely be able to do the same. You can use tools like SITE EXPLORER to do this.

3. Encourage users to post reviews
In many sites, users have the opportunity to comment and can review and critique the site, this can sometimes be effective in Google's algorithm to increase traffic, ranking and site ranking . So try to ask users to comment and comment. You can encourage users to comment more by thanking users for their comments or appropriate responses to negative and critical comments.

Source:https://www.dotnek.com/Blog/Web/increase-site-ranking-in-google

The main purpose of website owners is to optimize their websites and get their website noticed by the Google search engine so that they can improve website ranking Have you ever wondered how search engines measure the value of a website? How they crawl between different pages of a website and index them? Here are the answers to these questions.

You may have heard of Sitemap , it's good to know the value of Sitemap for ranking on search engine results and site optimization, it acts just like a map for bots.

What is a sitemap?
Sitemap is a file that contains information about the content of pages, photos and other important information of the website and the relationship between them that all search engines such as Google use this file to examine the website with more ability and awareness.

In other words, a sitemap is an XML file that contains a list of all the URLs. By using the sitemap you have access to more information about the URLs plus, they inform the search engines about the more important contents, which helps to Index websites easily. Search engines like Google use a program called spider.

Spider app:
The spider search engine is also known as a web crawler. In fact, it is an Internet bot that scans websites and stores important information for search engine indexing.

What is the reason of using the sitemap?
Sitemap allows Google bots to access the entire website without any size limit, these bots do not have the ability of a user to view and categorize the entire website separately, thus they help to optimize the search engine because they allow search engines to find the whole content that a webmaster wants to discover and index on their website and make the best use of the XML sitemap, which, as we mentioned, is a list of website URLs.

Where is the sitemap located?
All URLs listed in the sitemap should be located in the root directory of your website HTML server and your sitemap file should be located on the host and the main file folder.

Types of tags in the XML sitemap:
tag:

The tag is required, it encapsulates documents.

tag:

This tag is required and the rest of the tags are subsets of this one.

tag:

The tag is required as well and this URL should not exceed 2048 characters. In this tag, the URL of the web pages is mentioned.

tag:

This tag is optional and shows the date of the file last modification. It must also be in the W3C Datetime format, which allows you to delete the timeline and use YYYY-MM-DD if you wish.

tag:

The tag is optional as well, and indicates how much a page changes. The valid values ​​include, never, hourly, daily, weekly, monthly, yearly, always exist. For example, for archived URLs, the value “never” must be used.

tag:

This tag is optional and shows the importance of a page compared to other pages of the website. Valid values ​​are from 0.0 to 1.0 and shows search engines which pages you consider as the most important pages for crawlers. Also, the rank of a page is 0.5 by default.

Sitemap file format:
Search engines have adopted the XML format as the protocol, search engines also accept sitemap feed that uses the RSS 2.0, Atom 1.0, and ASCII text files.

Generally, a sitemap should:
Begin with an opening tag and end with a closing tag.

Specify the namespace (protocol standard) within the tag.

Include a entry for each URL, as a parent XML tag.

Include a child entry for each parent tag.

Other tags are optional and may be different in each search engine.

You should also pay attention to the points mentioned below:

1. tags are mandatory and , and tags are optional.

2. All URLs in the sitemap must belong to the same domain.

3. Sitemap cannot be larger than 10 MB in file size and can have a maximum of 50,000 URLs, if the points mentioned are not followed and a website contains more URL or larger file size, sitemap index should be created, the sitemap index file can contain up to 1000 sitemaps and can contain up to 10 MB of file size.

Note: Note that if the files are larger, use gzip compression.

In general, the points that should be considered in the site map are mentioned below:

Sitemap file size:
As we have mentioned before, the sitemap file should not contain more than 50,000 URLs and the size of this file should not be more than 10 MB. If you have more than 5000 URLs, the sitemap index file should be used.

Namespace:
Specify the namespace (protocol standard) within the tag. Include a entry for each URL, as a parent XML tag.

Use entity-escaped characters in the URL:
The sitemap protocol format consists of XML tags. All data values ​​in a sitemap must use entity-escaped characters in the URL.

Identical URLs:
Your website and all URLs on the sitemap must follow the same rules and regulations. Following the same guidelines means that when the URLs in this section start with the prefix WWW, it is not possible to combine addresses without this prefix and put them together, and as a point, do not include URLs that have session ID in this file.

Location:
The sitemap file that is placed in the directory, only has the ability to show the URLs in which the directory or their subdirectories are located. As described above, URLs in parent directories, parallel directories, different subdirectories, or those that use different rules are not trusted and principled references. Placing a sitemap in the root directory can prevent the creation of an unreliable and disreputable reference.

Principled and accurate links:
Your sitemap is accurate and principled when the error rate is less than 1%. Otherwise, your sitemap is unusable and should be discarded. Here we are going to explain the link error to you. Perhaps the main question is that how does a link error occur? Any type of HTTP response code includes 404 redirections for broken links and 301 and 302 redirects for redirect links. This is also a known rule for Bing. If you need proper and approved SEO by search engines mandatory, you must use accurate and correct links. The way to check the HTTP response code for each URL is using the Header Checker tool. For multiple URLs on a website, you can use tools such as Find Broken Link, find broken links, Redirects & Google Sitemap Generator Free Tool.

Types of sitemaps:
To get a great result in the field of website optimization , you should use different types of sitemaps in combination. Visual sitemap, XML sitemap and HTML sitemap each one has separate features that the simultaneous use of all of them together causes coherence and increases the value of a website in terms of search engines and turns a website into the best one. Each of these maps is to achieve a separate goal that the use of all three types of sitemap in combination ensures you that your site contains all the information you need and the applicable and valuable content you want, and also provides you with a good performance while searching for the information you have.

Last word:
Generally Sitemaps were introduced by Google with MSN and Yahoo ! in 2005. These sitemaps are known as URL inclusion protocols that organize search engines on what to crawl. The opposite of it is the robots.txt, which is known as an exclusion protocol and helps the search engine not to crawl. XML is a powerful tool when it comes to websites as it helps major search engines like Google to understand web structures after crawling it. In other words, it can be said that by the correct use of sitemaps for your website, the search engines will easily target the selected areas for keywords used in the domain of search bars (search engines). One is recommended to create their own XML sitemap for websites to improve SEO . An XML sitemap also provides Google to participate and find pages on your website.

Source:https://www.dotnek.com/Blog/Web/site-map-and-everything-we-need-to-know-from

Today, with the advancement of technology and the increase of people's jobs, the need of people to learn more in the shortest time has increased. To meet people's need for education at any time and place, you need to think of a way for people to be able to study at any time and place. With the advancement of technology and through the World Wide Web , this solution is possible.

What is online education?
Online education or distance learning without the need for physical presence is an education that has recently attracted the attention of many groups and has gained great popularity among students and older and working volunteers.

Online education is better for people who have a lot of work and commitment, or for those who have geographical reasons for not attending traditional classes.

Features and benefits such as saving time, غیر مجاز می باشدt, energy, no need for physical presence, better learning, the possibility to learn multiple times, the ability to access the resource at any time and place, has completed the online learning process.

Recently, online education has been presented to people with attractive face, which has gained considerable popularity among people.

With online training people can:
Attend training classes without the need for travel and relocation. They can receive a degree without the need for physical presence in the class.

People can connect with students and people around the world.

At the same time as being engaged in a job or taking care of other fields, they can also carry out academic activities and learning.

They no longer need to leave their village, city, country and place of residence.

There is no set time to attend class, so people can study and learn at any time.

There is no limit to the number of times you can view class content, and people can access the content multiple times.

The difference between online and face-to-face training:
There is no significant difference between these two teaching methods and in both, teaching and learning, activities are discussed.

The only obvious difference between the two teaching methods is that in virtual education there is no need to travel and be physically present to learn at a specific time and place.

Online training resources:
The Internet is a large and wide well that contains credible content and resources for learning.

In online training , resources are mentioned by the teacher, in case of not mentioning resources, they can be found through the Internet.

There are some very valuable treasures that we will introduce in the following.
SKILL SHARE, linked sites, MASTER CLASS, UDEMY, EXD.ORG, UDACITY.COM introduce you to reputable sources and use other solutions that are available for the purpose of comfort and use.

Users can learn other skills without having to relocate, at no great غیر مجاز می باشدt, and only by using the computer system and the World Wide Web .

How to learn online?
Today, with the advancement of technology, with the increase in workload and the غیر مجاز می باشدt of courses, we are also facing an increase in the need for more learning, which has created a new platform for distance learning.

People can do distance learning activities by subscribing and registering with some educational sites , using their content, and searching the World Wide Web.

Because online education is so new, some people may not be comfortable with how to work and learn online, while some people may do well. Succeeding in online education requires high concentration, time, personal discipline and constant presence and activity.

Tips to follow in online and distance learning:
If online training is not done academically, people should make sure that the site they have chosen for training is credible and reliable so that they do not get into trouble later.

Since online training is done without the need for physical presence, in addition to providing backup of training materials and contents, candidates should also back up contact information, so that if resources are lost, they can return to the information they want. Online education can be done at the same time as being employed, but it is very important that enough time and concentration should be given to studying and learning online in order to have the desired effect that can be expected.

People need to set goals for distance learning so that they do not get lost in the end. Thy should take notes while studying and learning so that they do not have problems with assessments and can learn better.

Be sure to implement the method of learning and memorization in online classes as well, because the learning process may not be done in the best way and they may not achieve the desired result.

Practice and repetition in online and distance learning should be observed because in addition to strengthening memory, it also leads to better learning.

Finally, in order to achieve success and achieve the desired result in online education, the necessary motivation must be maintained until reaching the final stage, in fact, motivation should not be underestimated because it has a significant impact on achieving the desired result.

Advantage (flexibility):
Online education has many benefits because it is now available for the purpose of comfort and ease of use.

One of the most striking benefits of e-learning, which has attracted the attention of working student groups, is flexibility. Because people can take care of their personal and professional activities as well as training, and the practice of training does not harm their daily and personal programs.

Advantage (easy access):
Easy access anywhere in the globe has reduced travel, reduced غیر مجاز می باشدts, saved time and energy.

In this case, everyone in anywhere and financial class can apply for learning through the computer system and the World Wide Web (Internet), which leads to widespread access and increased volunteering.

Types of online training:
1- Simultaneously: Students and volunteers attend classes with their classmates and professors on the specified day and time, and their interactions get done live. This type of online education is for university and academic education and it is suitable for young students.
2- Asynchronous: Students and volunteers can use the contents of the class for multiple times whenever and wherever they are convenient, and their interactions are done non-live through virtual networks such as e-mail.

Some top online educational sites:
1- Udemy:
Udemy is another online training site that, unlike other sites introduced, does not have an unlimited subscription program and people must purchase each course separately. The advantage of this site is that if you do not like the purchased package, you can return it. After passing the course on this site, you will receive a certificate. The training of this site is done through video.

2- Skillshare:
Skillshare is one of the most popular online training sites that has divided its training services into three categories for easy access. The first part includes the growth part, which produces content about lifestyle. The second part is the construction part about business, entrepreneurship, business and marketing. And the final part is the creation part, which produces content about movies and animation, and graphic design.

The process of activity of this site is such that at first educational videos are presented, then a class project is asked of the volunteer to evaluate his / her knowledge.

3- LinkedIn:
Another online training site which is popular, is LinkedIn site. To benefit from the in-site training content, users must purchase a monthly subscription and pay a small fee for it. In this case, within a month, the user can access all files and content inside the site, both offline and online.

At the end of each course, users will receive a certificate of completion, which indicates that the user has passed the course and acquired the skill.

4- Masterclass:
One of the most famous and popular online educational sites that everyone likes, and has a significant difference with other sites, is the masterclass.

The big difference that distinguishes this site from other educational sites is that, the content and training of this site is done by celebrities.

For example, people can take Christiana Aguilera training courses to learn singing. Or they can learn filmmaking from Martin Scorsese online

To access the content of this site, people must provide a monthly subscription to be allowed to access the content. The process of teaching is through video, workbook, practice, class project.

This site produces and presents content in the field of sports and games, photography, fashion and business, film and cinema, writing, music, ...

Courses are used for academic training. Many of the educational contents of this site are free, except for specialized and professional trainings. This site is more for students, that students in order to have access to the content must register on this site to be allowed free access to lectures, books, articles, etc.

Students who register on this site for free and without payment will not receive a certificate after completing the course, if they want to receive a certificate at the end of the course, they must pay a fee in advance. The certificate received from this site can be used for resume and LinkedIn site.

This site is one of the training sites that teaches a lot of resources and has more than 2000 courses. The educational fields of this site are in the fields of science, music, law, electronics, film, television, food and nutrition, teacher training, physics, medicine, engineering, environment, and so on. Most of the teachings are done in English, but sometimes it gets done in other languages of the world such as Italian, Chinese, Spanish, French, etc. The training base of this site is mostly based on group projects.

5- Udacity:
Udacity is an online training site which, the skills taught by this site are the same skills that most entrepreneurs are looking for a workforce with the same skills and abilities, so people increase their chances of getting a job to some extent by registering and using the training materials of this site.

In fact, the certification and skills taught on this site to some extent, guarantee people's future careers. Of course, the غیر مجاز می باشدt of purchasing a monthly subscription to this site is higher than other sites, and volunteer projects will be reviewed by top industry experts and they will be technical supported.

Source:https://www.dotnek.com/Blog/Web/best-5-online-tutorial-websites---how-to-lear

Amazon and eBay are among the world famous companies and sites that sell products online and provide services to buyers and sellers, but each of these sites has its own process and method of service. Which are different from each other and each has advantages for its users and buyers. These two sites have been operating since 1995 and have been competing with each other to improve their business process and gain user satisfaction. Before pointing out the differences between the activity and sales of these two online stores , it is better to know a little about your active reputation.

Amazon:
Amazon is a company and online store site founded in 1995 by Jeff Bezos. The company actually sold books early and later increased the range of its products. All the products sold on this site are modern and up-to-date products. That is, it has not been used before. Amazon focuses more on the delivery of goods, explaining in one of its lectures at RE: MARS how to transport goods using drones. About 50 planes, 300 trailers and 20,000 vans have been collected to transport and deliver products and customer orders.

Amazon has even focused on modernizing the order, and in addition to the search and order option based on the customer's requested photo, has also provided voice order for the convenience of customers.

This option is such that without the need to go through the product selection and payment process, buyers can easily place their orders in just a fraction of a second, just by calling Alexa and saying, for example, "Alexa, please order a shampoo." Do.

e-bay:
The company and site is a merchant that is a seller because it receives most of its revenue from taxes collected from sellers. This site is not the main seller of goods and products and is only an intermediary for selling the goods of sellers and buying buyers. In other words, it is an online platform for selling sellers' products. It should be noted that most of the goods sold on this site are not newly produced and modern goods. The goods available on this site include: antiques, collectibles, clothes, old coins, sports memorabilia, musical instruments, boats and trucks, cars, real estate, industrial equipment, etc.

Business model and pricing:
Amazon and e-bay are professional and competitive online shopping sites that have been very successful and popular since 1995.

These sites or e-commerce stores have made the process of remote and reliable shopping possible for people all over the world. People all over the world can buy the goods they need without having to go to physical stores. But there is a difference between these two store sites.

Amazon is a store site that deals with e-commerce and selling goods online. In its large warehouses, Amazon has all consumer goods, including clothing, food, electronic accessories, electrical appliances, digital, etc., and many other goods, and continues to sell on a customer-oriented basis.

Amazon puts its stock products in stock on the site in public view, and people from all over the world come to the site to buy the goods they need, and seeing their desired price, they can buy it with just the push of a button and a click. In contrast, e-bay is not an e-commerce site like Amazon . In fact, this site is a large and famous auction site whose business model is seller-oriented.

This site does not have the goods it sells in its warehouse, but these goods are in the warehouse of the sellers in other parts of the world.

This means that the sellers put their product for sale in front of the public and buyers by getting a license from e-bay on this site, and buyers who want to buy products announce their offer price, and after 2 or 3 days, the goods for someone who The highest price was announced to be sold. e-bay is a site for sellers to sell their goods and pricing is done by masters and buyers and goods are sent by sellers of goods and e-bay site is not responsible for delays in sending, non-shipping, return of goods and the like. There are no cases.

Because e-bay is an online shopping platform, Amazon is a large department store site that stores goods and sells them through public display. Because e-bay is an online shopping platform, Amazon is a large department store site that stores goods and sells them through public display.

Sellers on Amazon have less control over pricing, so sellers on Amazon can only have fixed pricing, but there are two types of fixed pricing and auction on e-bay.

You cannot comment on Amazon after placing your products, but on e-bay you can give any explanation you want about your products for sale. In fact, sellers on e-bay, which is a site for sellers, have a lot of control over the management of their sales products.

If you buy from Amazon and it is a return, you can return it because Amazon is responsible for the goods it defects because it is the seller, but e-bay has no responsibility.

Sellers who want to sell their products on the Amazon site can spend less time preparing the sales process because many of Amazon's features are automated and pre-prepared. It is enough for the sellers to take a few important and basic steps such as inserting the image and the price and brief features.

But sellers need to spend more time posting their ads on the site so they can prepare all the features and processes. The preparation of the sales process on the e-bay site is not automatic and the comma is the responsibility of the customer.

Amazon Online Store is covered by the store rules, so it is required to provide some services and warranties to customers. But on e-bay, shoppers are basically dealing with other people, not the e-bay site itself.

In a move, Amazon has allowed other retailers to sell their products on the site. But sellers have to pay a rent to be able to sell their products on Amazon or e-bay.

The غیر مجاز می باشدt of selling goods on Amazon and e-bay is different. On Amazon, sellers do not pay anything to place their products, but for each item sold, they receive about 6 to 25 percent of the sale amount and receive $ 0.99 a year in sales tax from sellers on the site.

On the other hand, because the main activity of the e-bay site is seller-oriented, sellers of goods have to pay a fee in order to be able to put their products for sale on the site, and then receive 10% for each product and goods sold.

Recently, the number of scammers on the e-bay site had increased, so that sellers received money from buyers but no goods were sent to buyers. To deal with this and to reassure buyers to sellers, eBay provided points and feedback for each seller to identify trusted sellers. Also, other buyers can see if the seller is a real seller by seeing the points of each seller.

Amazon dealer غیر مجاز می باشدts
Amazon offers two types of services for sellers who sell products on the Amazon site, each with advantages and features. Third-party vendors compare the two types of services and choose the one that meets their needs. Amazon has listed two types of services for rugs based on sales and many other factors. There is one type of service that is designed for sellers who have very high sales and another type of service is cheap and is designed for retailers and low sales.

Amazon Professional Account
This account and service is for sellers who can sell more than 50 products per month. Frequenters who use this service must pay a fee of 40 per month to rent this service to Amazon.

This amount is $ 480 per year. Sellers who use this service can also use Amazon's advanced services for strong advertising.

Amazon Personal Account
This service is for sellers who have less than 50 sales. Sellers who use this service do not pay a high price to buy a monthly subscription, but they have to pay for each product. If the goods are returned, the return غیر مجاز می باشدt is borne by the seller. Unfortunately, sellers who use this account cannot benefit from strong Amazon ads and can only expose their products to users.

This plan is designed for anyone who intends to sell less than 40 items per month. The advantage of this account is the lack of monthly subscription fees. But you have to pay for the sale to Amazon - $ 0.99 for each product you sell on the site. There are also referral fees that apply exactly like a professional account for each sale. The downside of this

The غیر مجاز می باشدt of eBay varies depending on the type of service it provides to sellers.

There are four different types of eBay fees:
1- Insert غیر مجاز می باشدt:
Insert غیر مجاز می باشدt or the same as list غیر مجاز می باشدt. All sellers receive a maximum of 50 zero-monthly lists. Sellers will be charged a listing fee for each list given. Sellers who have received a list and paid for each list received will receive a غیر مجاز می باشدt credit from eBay after the product is sold.

2- Final:
The eBay site receives from the seller for each item sold, including the value of the commission and the side غیر مجاز می باشدts of the sale and the غیر مجاز می باشدt of taxes, from the seller.

3- Advanced list upgrade غیر مجاز می باشدts:
The company charges vendors if they add advanced versions of the list.

4- Additional service غیر مجاز می باشدts:
If it provides additional and advanced services to improve the sales process of the sellers, it will receive the relevant غیر مجاز می باشدt from the sellers. These services may include eBay-specific shipping tags or refund غیر مجاز می باشدts if refunded to eBay.

Source:https://www.dotnek.com/Blog/Web/amazon-vs-ebay-what-are-the-key-differences

In order not to lag behind your competitors, you need to be up to date and do a set of activities to increase site ranking and site traffic in search engine results . One of the activities that can be done in this field is internal site SEO. Before you get to know the internal site SEO , you need to get acquainted with SEO first:

What is SEO?
The word SEO stands for Search Engine Optimization. For doing SEO, an SEO expert should perform techniques and activities inside or outside the site, which are called internal site SEO and external site SEO, respectively, which you should do to get a high ranking website in search engines . This set of activities will increase user visits and site traffic. Someone who implements SEO techniques on your website is called an SEO expert and the set of SEO activities which is done to improve website quality is called SEO services that increase website traffic and ranking of your web page in the search engine results page, of course, a number of websites use illegal methods to increase the website ranking, and they don't use methods which are approved by search engines, but they will be identified by search engines. These kinds of websites will be recognized as soon as possible, and will be fined. If the website has committed many illegal acts, it will be penalized by the search engine. This kind of activities of such sites is called black hat SEO . Now it is time to deal with the details of SEO. As we mentioned, there are two kinds of SEO that in this article, we are going to introduce you the internal site SEO completely.

What is internal site SEO?
The set of actions that are done inside the website page in order to optimize the web page and achieve high rankings and high traffic in search engines such as Google. Internal site SEO considers all aspects of a web page by observing all the principles of SEO, so you can achieve a high ranking in search engines in a legal way. The ultimate goal of internal site SEO is to make your page as a valuable and reputable page, as well as containing the most relevant content with the terms searched on search engines by users. To achieve this goal through the internal site SEO site, the following set of tasks must be done.

Different types of internal site optimization techniques:
1. Pay attention to the meta description:
The meta description section provides a complete description of everything that represents the content, and is the best part to use keywords to show the search engine that the content and the title are related to each other as well as your business. And if you do not write the meta description correctly, then Google cannot find a connection between the page meta description, title and content, so it will spam the site, therefore you should pay attention to this part, and it should be your priority in doing activities that take place in site SEO.

2. Heading Tags:
The title of the site is very important in optimizing the site in search engines , keywords should be used in the title and the title should not be too long, the title tag is also so important.

3. Using appropriate URLs:
The URL should not be too long and should contain keywords.

4. Increase page loading speed:
The other activity that is considered as a part of internal SEO and attracts more and more users to the website and increases dwell time as well, is increasing the page loading speed, so SEO experts should make effort to improve the page loading speed and optimize the size of image, video, files and etc. If page loading takes more than 3 seconds, about 40% of people will leave the website (Neil Patel).

In order to be able to speed up your website loading, you have different solutions, some of which are mentioned below:

To optimize images on the website you should reduce URL redirection. You may be wondering what is URL redirection? In fact, URL redirection that is also called URL forwarding, is a technique for create a website with more than one URL. When a web browser tries to open the URL which it was directed to, a page with a different URL opens. Try to use simple code like Html for the website. Html stands for Hypertext Markup Language, which is a standard language designed for being displayed in a web browser. Another way to increase the loading speed of the website is to get rid of unnecessary and worthless space existing on it.

5. Internal linking:
One of the key points in the internal site SEO of the website is using internal links, which makes the user view other pages of the website as well and receive the answers of their questions as soon as possible, which causes the search engine to consider your website as a credible one, and it improves your ranking in the search results page . An Internal link is actually a link that is given from one domain to another page of the same domain, in other words, a link from one page of your website to another page of your website is called internal link, but we also have an external link that it is given from one website to another one, so it is the counterpoint of internal linking.

There are two types of internal links:

Navigation links:

This type of link allows you to see an edit button below your navigation links when you log in as a webmaster.

Contextual Link:

It is a link that is existed in the content and contains similar ideas or contexts that may be natural or artificial.

6. Image optimization:
ALT and Title should be used in the photo, as long as the user is searching to get answers to their questions and achieve whatever he/she wants in the Google photo search section, a photo should be seen in the content of a website and don't forget to use keywords.

7. Increase Dwell Time:
In fact, the amount of time that a user enters your website and returns to the Google search engine page to click on another result or searches for another title is called Dwell Time , which can be increased by performing a set of activities within a site, including increased page loading speed, attractive and enriching site content, the usability of website on mobile phones, interaction with users, having a long form site content, use video and PPT formula, which eventually lead to site optimization results in search engine results.

8. Using the share buttons of the social network:
By placing the publish button of the social network on the website, we enable the user to be able to easily share the content with his/her friends on social networks if he is attracted to it, and attracts more users to the website and helps to optimize it. Social media buttons are clickable icons that appear on a number of your web pages to allow your website visitors to access your content with their personal social media profiles such as Facebook , Twitter, Pinterest , LinkedIn and other social media platforms.

9. Page title:
The title of the website is so important in 

Last word:
It should be noted that in order to achieve a high ranking in search engines everything should not be finished with the points that we have mentioned above, and you should use internal SEO in combination with external SEO to achieve better results.

Source:https://www.dotnek.com/Blog/Web/what-is-internal-site-seo

Today, 55% of businesses invest in professional SEO or Search engine optimization services. It is vital to answer two questions before your organization considers SEO service

o What are the SEO services?

o What is included in SEO services?

In a world of technology, where all businesses need to be advertised and the user considers the first solution to meet their needs in search engines, having a high ranking in search engines is so important that is done professionally by SEO companies with the help of SEO services.

An SEO agency helps your business succeed in search engine optimization. With these experts, you need to increase its visibility in search results on search engines like  SEO experts offer continuous SEO services to ensure that your site remains visible on the search engines. It includes further on-page optimization tactics, link building campaigns, blogging services, and keyword research.

SEO services:
The set of activities performed to reach the goal of being on the first pages of search engines and maintaining its position, is called SEO services

SEO services are divided into two general categories:
1. White Hat SEO Services:
If the methods of website optimization are in line with the rules of search engines, it is called white Hat SEO services , which has a high durability.

2. Black Hat SEO Services:
If the website optimization methods are not in line with the rules of search engines, it is called black SEO services, which may increase the site's ranking in a short while, but when the search engines find out this issue, the website will be fined.

Services of the SEO Company
In the present time since search engines like Ask Jeeves or Google have launched their algorithms. They have undergone many innovations and updates. Therefore, several SEO organizations offer specialized SEO services, help businesses in competitive and specific industries succeed. You can hire them for:

o Voice SEO

o E-commerce SEO

o Local SEO

For numerous companies, traditional SEO services do all the tasks you need to succeed. If you are an e-commerce store or a local store. In that case, relevant services can bring competitive benefits that maximize your SEO tactics' impact. Have a look at the list of some important SEO services and tactics.

o User experience

o Mobile-friendliness

o Content optimization

o Image optimization and alt tags

o URL optimization

o Headings

o Meta tag optimization

o Title tag optimization

Some other important SEO services in details are mentioned here:
1. SEO Audit:
It would help if you had a report and SEO audit of your site. With this service, your SEO expert takes an in-depth look at the current SEO strategy . It evaluates your website from an SEO perspective, checking where it excels and where it needs improvements.

2. Competitor Analysis:
No matter how niche your industry is, your basic requirement is to get a competitor analysis with the SEO service. With efficient tools, your SEO professional discovers offline and online competitors. It informs your strategy, assisting you to take benefits of the competitor’s weaknesses. Some SEO companies offer an initial competitor analysis with the services you need to partner with other firms. It makes competitor analysis a regular part of your tactic.

3. Custom strategy:
Every business owner wants to maximize the return on investment from SEO. It translates to more visits, orders, and more calls. If you invest in SEO service , your team requires a custom strategy like copy-and-paste strategies, deliver cookie-cutter, and others to increase your business sales.

4. On-page optimization:
Do you want to why our on-page optimization services are highly preferable to consider? Here is a summary of an expert on-page optimization services for those who need is quick and simple. The SEO expert does this task on the basis of the following strategies.

o Best creation of content

o Focus on keyword density

o Creates Meta Tags and title tags

o Best practices on URLs

5. MONTHLY REPORTS:
Order at work leads to success, and if your company has routine and monthly meetings with SEO experts, and you are aware of the results of your website SEO and business to stay on the first page in the results, you must give monthly reports honestly, and you can trust the results, all of which require you to work with an SEO company to succeed as quickly as possible.

6. PROGRESSIVE OPTIMIZATION:
Success in SEO requires continuous path and continuous cooperation with SEO experts , and the services of an SEO service includes gradual optimization.

Even after your website meets the SEO standards and achieves the desired result, SEO experts are still looking for ways to improve and enhance your SEO strategy that will allow you to earn more money from SEO and achieve greater success.

SEO Services are divided into five main categories:
1. Technical SEO

2. Content marketing

3. Link making

4. Local SEO

5. Analysis and consulting

Technical SEO:
Web designers with deep acknowledgement about technical SEO, design the website optimally and do the following steps in this field.

- Discover possible errors:

In this part, a website designer tries to find and solve the proper problems as soon as possible

- Optimization of codes and tags:

Optimization of codes and tags is so important in SEO part of a website, and doing this part without any mistakes, causes the increase of a website in rankings .

- Website design and coding:

When the code of a website is inefficient, the speed of that slows down and as a result, Google cannot discover the website properly and the code which a website is developed by, plays a key role in optimizing the website. All the efforts of a web designer in this point is to get rid of inefficient code and minimize website code for better optimization by Google search engine.

- Loading speed optimization:

A web designer makes every effort to provide a good user experience by give them the opportunity to use the website service at a high speed, so that more users can be attracted to the website, and may introduce the website to other users. Google search engine prefers to rank, select and introduce a high-speed website.

Content Marketing:
There is a close relationship between content marketing and SEO, in which the following set of activities is done by SEO expert:

- Selecting target keywords

-Optimization of old site content

-Providing structure in target pages

-Creating content in line with all the principles of that site’s SEO.

- Managing the appropriate description for SEO

- Developing internal link building strategy

Link building:
This step of SEO services is very important and if it is not done properly, the probability of increasing in ranking will be very low. A skilled SEO expert will observe the following items in the link building strategy, because if this part is done correctly, Google will consider the website as a reputable one.

- Producing a campaign reporting program based on need and capital

- Developing a plan to buy backlinks and remove malicious links

- Site status analysis

- Developing a program to build links and activities on social networks

Local SEO:
Given that the Google search engine detects the geographical location of users by IP address and displays some results based on geographic information, it is necessary for an SEO to provide all the geographical information of a local business to Google correctly. And generally in this section of SEO services, the following actions should be done:

- Recording geographical location on Google Maps
- Interacting with users and review comments

- Targeting local phrases on site pages

Analysis and consulting:
SEO expert as a consultant should theoretically and practically provide the set of activities that should be done to improve the SEO site to the relevant teams in each department in order to achieve better results to increase the site ranking through proper interaction between them.

Conclusion:
When we entrust a site to an SEO expert in order to do all the things that have to be done for increasing the site's ranking in search engines and to perform the services that are called SEO services , there is still no guarantee on 100% successful final result and high ranking in search engines. The activity of competitors’ sites is also very effective on the results you get. In fact, SEO is a constant and up-to-date activity, and it’s also like a competition.

Source:https://www.dotnek.com/Blog/Web/what-are-seo-services

Google search engine is constantly trying to provide more complete algorithms and are more similar to human intelligence to be able to rank websites on the search results page as accurately as possible and websites with richer and more useful content and information for users. The RankBrain algorithm is one of these algorithms.

What is Google Algorithm?
Google algorithms are computer programs which have mathematical functions and formulas that analyze and categorize the contents of websites with the help of Google crawlers. Google's goal of doing this task is to deliver the most appropriate result to the user. Plus, Google has introduced many algorithms, including FRED algorithm , Friendly Mobile algorithm, Hummingbird algorithm, payday loan algorithm and several other algorithms, until now. Rank Brain algorithm is the one which causes a huge change in the field of website optimization in a Google search engine results page . In this article you will be completely acquainted with this algorithm.

What is the RankBrain algorithm?
The RankBrain algorithm optimizes search results based on user behavior, and the Google algorithm is based on continuous learning. In other words, this algorithm is responsible for ranking using artificial intelligence. This algorithm was released in the spring of 2015, but was not announced until October 26 of that year, releasing it caused a huge change.

Imagine that you search in Google search engine to meet one of your needs, after viewing the search results page, you usually click on the first website that is displayed. In fact, this website that you clicked on has the first rank in the search results page, but with a brief look at the content of the website, you will notice that this website is not suitable for you and doesn’t contain the answer of your question, so you will quickly leave the website and search again for the same title. At this point Google algorithm realizes that the website does not have the needed application for you, if this happens again by other users, Google decides to change the website ranking according to user behavior.

On the other hand, the opposite may happen and the website that has a lower ranking on the search engine results page, will be popular among users, by analyzing user behavior, the site rank will change and get closer to the top of the search results page.

Naturally, Google has not described exactly how RankBrain works yet, but by document analysis we can realize that this algorithm pays a lot of attention to UX signals, which are generally a function of two algorithms, dwell Time and Click Through Rate , which we will discuss more detailed below.

RankBrain continuously performs complex and high performance searches for the right answers and provides you with the best results so that you can give comprehensive answers to all your questions as quickly as possible.

What is artificial intelligence?
Artificial intelligence, unlike natural intelligence that is seen in humans and animals, is existed in machines that has no consciousness or any emotion. Also, the whole purpose of artificial intelligence is to enable computers to be able to understand and respond like humans.

Machine learning is one of the applications of artificial intelligence and causes the tool to learn automatically and can create good experiences for users. Machines are able to predict content by analyzing patterns and recording repetitive behaviors of users and give the best answer to users.

What are UX signals?
Behavioral patterns are measured by a Google search engine to determine whether a user is satisfied or dissatisfied with your website, and as we mentioned, two of the most important behavioral metrics are click-through rate (CTR) and dwell time.

How does the RankBrain algorithm use the Dwell Time factor?
First you need to know what Dwell Time is. The amount of time a user enters your website and returns to the Google search engine page and clicks on another result or searches for another title is called Dwell Time.

The longer the retention time, the more likely the user is to reach the goal that they are searching for, so the more valuable the site is to Google, the shorter the user stays on a website, the more meaningful it is, it means that the website has less valuable content, which according to an internet research, 3 minutes and 10 seconds, is the average time that users spend on a valuable webpage. Dwell Time is used to rank a website on the search engine results page

- The effect of this factor on RankBrain:
Given that now you are familiar with the dwell time factor, then it is time to understand that how this algorithm uses the dwell time factor to optimize the website, Google RankBrain algorithm points to this part and considers that if a user spends a lot of time on a page after clicking on a website, it is likely that the content of that page meets his/her needs and has valuable and rich content. As a result, this page can get a better position in Google results, and over time by repeating this event, the position of valuable pages in Google rankings will improve, and pages that have less dwell time and do not contain valuable content have lower rankings in the search pages.

How does the RankBrain algorithm use the Click Through Rate (CTR) factor?
- First you should know the definition of Click Through Rate.
Click-through rate is defined as the percentage of visitors who click on your website link in search results, or in other words, it is known as the number of users clicks on your site divided by the number of times your page is displayed to users.

- The effect of this factor on RankBrain:
When numerous users click on a website that is displayed on the search results page and this happens repeatedly, the Click Through Rate increases and Google perceives that the website has attracted a lot of users, so it gives a high ranking to the website , therefore more users are attracted to it.

How to influence RankBrain and take the advantage of it?
In order to reach a high ranking and ultimately a high website traffic , the website must pass the RankBrain algorithm filter, but the question is, how can we use this algorithm to achieve our goal?

Put yourself in the user's shoes to understand what they are aiming for and realize the purpose behind each keyword, so that we can respond to the user's needs and get more traffic.
- After the user clicks on the site, by providing content as much as possible, valuing the content and answering all possible questions of the user that are related to the topic. We should make the user spend a lot of time on the website and answer all of their questions so, the user doesn’t need to search again and read other contents, finally repeating the same act by users will raise the site to a high rank.

Changes that RankBrain has made to the website ranking by Google:
Before the release of RankBrain, Google algorithms had to constantly modify and manipulate their formulas and mathematical algorithms to determine the ranking of each website on the search results page, and these formulas which were used to rank websites were fixed until the release of updated version. The algorithm may be updated, but with the release of this algorithm due to the fact that, it is a part of Google’s core, search results are constantly changing and the ranking that a website gets is not permanent, and it changes.

It should be noted that the RankBrain algorithm has been constantly developing since its release and has undergone significant changes.

In October 2015, when the algorithm was released, it was only able to affect 15% of search results. In 2016, this algorithm developed a lot and was able to affect all search results.

Over time, RankBrain identifies more points about user behavior, the relationship between the words searched by users, and more, and gains more ability to rank websites better

Last word:
In general, Google algorithms are computer programs that have mathematical functions and formulas and with the help of Google crawlers analyze and categorize the contents of websites, these algorithms are becoming more applicable day by day, and ultimately Google's goal for doing this, is to deliver the most appropriate result to the user, so that the user leaves the website which he had clicked on, with complete satisfaction. After reading this article, you know for sure what you should do to optimize your site due to the existence of algorithms such as RankBrain.

Source:https://www.dotnek.com/Blog/Web/rankbrain-algorithm-and-its-importance-in-fut

How to get more clicks on your Ads? Indeed, this is the ,000 question that every pro person of PPC struggles with daily. Fortunately, very few experts accepted this challenge.

Most data-driven businesses have learned how to get more traffic using PPC ads , and they do not share their tricks. Therefore, we’ve selected some of our favorite secrets to share with you here. Read the following tips that you could use to improve PPC traffic that will help you to see the outcomes almost quickly. In order to strengthen your SEO site and gain a higher position than the competitors, you should keep up with the new Google updates. For this purpose, you should pay special attention to CTR or click-through rate

What is CTR?
Click-through rate is defined as the percentage of visitors who click on your website link in search results, or in other words, it is known as the number of users clicks on your site divided by the number of times your page is displayed to users.

How to get information about click-through rate?
You can easily achieve to click-through information in Google Search Console tool , for this purpose you can use the performance section, which is displayed as a percentage.

What is Impression?
Whenever a user searches for a phrase in Google, an impression is recorded for all the results on each page which the user searches, for instance, even if the site is at the bottom of the second page and the user does not scroll to the bottom of it, an impression is recorded for all sites on the second page.

The role of click-through rates in return on investment:
After creating content and displaying that in search engines, only users' clicks on the website are able to acquaint users with the services or products that the website offers, click-through rate is the only way to return on investment and provide the final result of SEO performance .

Organic click-through rate:
It Refers to a completely natural traffic that user organically see the links of your website in search engine results and enters by clicking on them. According to Google statistics, about 33% of organic traffic clicks are on the 5 content located at the top of the Google page, and as we know, more clicks equals more return on investment. Now it’s time to learn the ways of increasing CTR .

Guide to increase click-through rate or CTR:
1- Use ad extensions to increase visibility: Google loves it when you get a greater CTR . If someone clicks the ad, you get paid. It's in their best interests of you to get as high a CTR as you possibly can. So, they probably help you to reach your goal. Google mostly recommend using ad extensions to increase your CTR. Different types of ad extensions can make other ways to earn through ads.
2- Use symbols to get attention: Whenever you look at Google Ads on the search console, you can observe more than five ads that use symbols to get users' attention.
3- Put the primary keyword you’re bidding on in the URL of your advertisement: Make sure to add keywords in your ads because it is considered the most effective practice. Using the main keyword in the URL and ads will attract more users to give them more clues about the ads that this one is more relevant to their search.

When they observe this, they can think that your ads are more relevant to their need.
4- Call your readers to action to get the click: After implementing all the above points, try to manage and engage the user. Words have great power, so try to make such engaging sentences that persuade them to click the ad.

Before writing for the ad, make sure to know your audience first, because whenever you want to invest in a campaign, you can surely check whether you are investing for the right audience or not, this might help a lot in understanding your audience's nature and generating more leads.

Keep an eye on the following things.

o Who the people are.

o How they describe the type of services, you offer.

o Audience intention from you.

o What they do not care about.

5- Using attractive and applicable titles: This is one of the most important points in increasing the click through rate , because no matter how accurate and principled the content is, if it does not have an attractive and useful title, the audience cannot be attracted to the website and cannot increase the click through rate.
6- Do not neglect the meta description: When writing the description in the meta section, you should note that when viewing the site title, the meta description is displayed exactly at the bottom of the title, by reading this section, users decides whether this website is suitable to meet their needs. So we have to use keywords related to the content of the website as well as the words that attract the users.
7- Increase page loading speed: User satisfaction and more clicks on the website is achieved through the high page loading speed, and user satisfaction causes referring to other pages of website and more visits, sharing content with other users and get more clicks. If the website page takes a long time to load, the bounce rate of your site will be very high, so we must be sure on the optimality of the website pages in terms of image file size, page structure and etc., to speed up the loading of site pages.
8- Use Long Tail Keywords: It is easier to guess the intention of the searcher if you use long keywords, and another point is that not many competitors have come to it yet, and using this trick can increase click-through rate .
9- Increase click through the use of metadata: Doing a plan to use microdata allows search engines to find and index the site as quickly as possible, which in itself increases site traffic . Another benefit of using microdata for SEO supporters is that It can enrich the site and improve the click-through rate.
10- Do not forget to test: The implementation of the above mention tips takes no time at all. Moreover, if you do implement any of them. In that case, you must try what you have done to make sure that your audience responds positively.

Generally, for CTR optimization , you must first optimize the content of the site, in the second step, the page title plays a key role in attracting the user to click on it therefore, you should use attractive and interesting words in your title to encourage the users to click on your site, in the third step, meta has a great impact on the users, which should contain 160± 20 characters in this section and, you should try to provide a detailed description of the following text. Also, if you try to use standard markup, you can increase the CTR by showing more complete information to the user along with the title and description.

Factors which reduce click-through rate:
All the ways that we have mentioned above were the ways of increasing the click-through rate. Now, if these factors are not used strategically, practically and in the right direction, or if each of them is overused, not only will they not increase the click-through rate, but they will also reduce the click-through rate. The use of robots is the topic which we will explain briefly, next.
They use the robot to increase the click-through rate:

It is true that robots can increase the click-through rate?
The answer to this question is obvious, this will continue for a short while because search engine algorithms are much smarter than the robot you have been used, they will quickly identify your website, and it will be penalized at this stage, so you have to wait to reach a high click-through rate and do not use methods that have a quick return but, with a short duration.

Last words:
The more clicks on a website, the more success will be provided for that. We should follow some steps to increase click-through rate, including: Select a suitable and attractive title on the search page, completeness and optimization of meta description part, standard markup is being used for this purpose. Although some sites try to provide robots which they believe in their effectiveness in increasing the click-through rate, but we should never be tricked because Google is very accurate and will definitely distinguish them from the real user. So try to increase your CTR with the methods mentioned above.

Source:https://www.dotnek.com/Blog/Web/how-to-increase-your-click-through-rate-or-ct

Smartfour (Smart 4) game is really an amazing 3D board game. the three-dimensional screen of this game is divided into 5 * 5 cells. Smartfour is a strategic, planned, smart game with artificial intelligence that is suitable for entertainment at parties, gatherings and even travel. This game is a global board game that connects to the mobile application via wireless and Bluetooth networks, and people can compete and battle with their competitors physically (like face-to-face 2-player game), online (with other people) or with robot (artificial intelligence). The game is designed to enhance the ability of three-dimensional thinking, cognitive modeling, critical thinking, and is an interesting family entertainment game that is suitable for all age groups (6+). It will also play an effective role in developing children's thinking power. But the game suitable for adults too.

Features:
Portable:
Smartfour with dimensions of only 258 * 258 * 61 mm takes up little space and can easily be placed in a bag, can be folded quickly, and can be easily set up to play in travel, camping and etc.

Artificial Intelligence Instructor:
This game and application has an adaptive artificial intelligence instructor that levels the difficulty of the game based on the previous games.

Game review:
Every game that is played is monitored and reviewed to improve and change the game strategies.

Online Battle:
This game challenges the players to compete with other players around the world.

Global Leaderboard:
In the online game, your rivals are randomly selected from the players around the world, match random rivals at your level, and win many games and defeat more rivals to reach the world table.

Possibilities:
Artificial Intelligence Referee:
Smart Four Connected is an AI featured 3D board game. With the integrated referee, the board records your moves and gives flashing indications where the goal is reach.
The artificial intelligence implemented in this game determines the winner and the loser by showing feedback.

Strategy:
Hundreds of combinations, methods and strategies designed to win and lose.

AI Challenger:
This game has an artificial intelligence challenge that, the difficulty level of the game can be set to three different levels or adaptive artificial intelligence after connecting to the Smartfour application.

Online Match:
You can battle and play with randomly selected opponents or players around the world.

How to play:
Before playing the game, make sure that the Smartfour battery is full, if the smartfour battery is not charged, it will not turn on. To increase the battery charge, you can use the USB cable that comes with the game board. The center button will flash while charging to indicate that the charging process is working properly, and the center button light will be on steadily after the battery gets full.

This game actually includes 2 games with different strategies and methods, and you can only play two different games with smartfour and enjoy the excitement and fun of the game.

After launching smartfour , a menu will appear with 7 lights on, of which 4 lights are for Connect 4 and the other 3 lights are for Light Out. The lights are a menu that is displayed to the player so that the player can select the operation he wants. In fact, each of the bright lights has a different function, and by pressing each of them, you instruct smartfour to do something for you. In order to make the smartfour work as you wish, you must be aware of the function of each button and Press the buttons consciously. The three buttons on the right are for lights out to specify the level of play and the three buttons on the left are for setting the level of Connect Four (Easy, Medium Hard). Use the bottom left button to specify the type of opponent in the game (online rival, adaptive artificial intelligence, physical rival).

1- Connect 4:
In this smart Connect 4 game, you can compete with a physical competitor, an online competitor, or with a connect 4 robot . This is a two-player game and you get feedback from connect 4 artificial intelligence by placing the beads on the houses of the 3D screen in the form of turning on the house lights. The winner of this game is the one who places 4 pieces of the same color in consecutive houses, either diagonally or directly. The interesting point in this game is that, there is the possibility to put the pieces on top of each other, but it should be noted that the maximum number of pieces that are placed on top of each other is 5 pieces. Beads of the same color must form a straight or diagonal line of 4 pieces to determine the winner of the game. The beads that are placed on top of each other can be black or white, but the beads that are placed next to each other to form a line of 4 beads, must be monochromatic.

Smart Connect 4 also has the ability to connect to applications on smartphones or tablets. To play with artificial intelligence or play with players around the world, you must connect smart four to your mobile application via Bluetooth and easily battle and play with virtual competitors.

2- Lights out:
Clicking on a button changes the mode of that button and the status of the adjacent buttons: the lights on turns off, the lights off turns on. You win whenever all the lights will be turned off.
The inner circle buttons blink twice quickly to indicate the level passed.

Connect the application

Download and install the smartfour app from the App Store or Google Play Store . this application can be installed for iOS 9.0 and Android 6.0 and above.

1- Launch your smartfour and get in menu mode.
2- Launch the smartfour app that you have already downloaded and installed on your tablet or mobile phone and connect via Bluetooth.
3- The board displays a solid diamond pattern to indicate the success of the connection.

Note
1- Smartfour is only available if it is in menu mode, before connecting to smartfour, be sure to exit the game mode and be in menu mode.
2- If you are using an Android device, you may need to activate your GPS to be able to connect to Smart Four via Bluetooth.

Exit the game
To exit the game and return to the menu, you must press and hold the center button for 2 seconds.

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Source:https://www.dotnek.com/Blog/Games/smart-4-board-game-that-connects-to-android-a

yotube:https://youtu.be/4hub9KNKVMA

Of course, there are conventional and perhaps unconventional ways to achieve success that you should choose conventional ones. SEO does not mean manipulating search engines with unconventional methods, but to help increase the site ranking in search engine results with conventional ones.

What is SEO?
Search Engine optimization is famous with the name of SEO. It is a procedure of improving your sites to enhance the relevant searches' visibility in simple terms. In the search result, the better visibility of the websites will increase the traffic towards it. In this way, you can attract more and more audience and existing customers to your business. It is an art of ranking high in the unpaid section and is famous with the organic listings' name on a search engine. The word SEO stands for Search Engine Optimization . To do SEO, you need to do on-page and off-page techniques and activities to get high rankings in search engine results. This will increase user visits and increase site traffic. The person who implements SEO techniques on your website is called a SEO expert , they generate more and more traffic for the site and raise your page ranking in the search results page.

How does SEO work?
Search engines like Bing and Google use bots for page crawling online, going from site to site, getting information about these pages, and putting them in an index. The process of page analysis is the next step. In this process, the algorithm analyzes pages in the index to consider hundreds of signals or ranking factors. It determines the order pages must come in the search results for the queries. The search algorithms are intended to offer users a competitive search experience and surface authoritative and relevant pages. Optimizing your content and site with the aspects in mind can help your pages rank higher in the search result.

What is white Hat SEO?
White hat SEO includes a set of activities that requires a long time to run, there is no activity based on deception in this technique, or in other words, it is a kind of SEO that is in line with the rules of search engines and increases the site ranking

What is Black Hat SEO?
A set of activities in the field of site optimization which is against the rules of search engines, which causes the site to reach a high ranking by manipulating search engine algorithms in a short period of time, but it is not approved by search engines, and the site may be fined or completely removed from the database list.

Which factors are important in SEO?
SEO requirements keep changing, and it is difficult for most SEO experts to stick to the latest developments. Some essential factors in SEO are keyword research and content quality. The list does not end here because there are several other factors like mobile friendliness, crawlability, optimization, and site architecture. Well optimized sites can access more and more audiences, and high traffic will visit the site. It means you will be able to achieve more sales and leads. Without SEO, searchers will not access your site.

Is SEO suitable for marketing?
In digital marketing , SEO is a fundamental part of it because all the internet users make a trillion searches with the commercial intent to get data or knowledge about the services and products. Searching online is a significant source of digital traffic for brands. To rank higher or great visibility in search results, SEO is the major source. Most people prefer to use the internet to get information about products and services. With the help of SEO's efficient and effective strategies, it becomes easier to attain more traffic to your website. Not only one, but there are also several reasons for which SEO is beneficial and essential for marketing.

- Leads to better user experience

- Helps to make brand awareness

- Builds brand credibility

- Encourages local users to visit the store

- The majority of business owners enjoy a higher conversion rate.

How to do SEO?
Suppose you are thinking of diving into SEO. In that case, you need to know about the key concepts, including tactics or toxins that can hurt the page ranking, components for successful off-page and on-page SEO, and many more. It is essential to focus on video search, image search, and local search factors when SEO for a website or web pages. These days, voice search is an important way of searching, and SEO professionals should use essential tactics to make their SEO better.

What is on-page SEO?
The set of processes that are done within the site to optimize the site and reach a high ranking on the search engine results page, such as creating internal links, increasing the loading speed of pages and etc. We will examine these processes more detailed.

1- Pay attention to the meta description:
The meta section provides a complete description of everything that represents the content, and is the best place to use keywords to show the search engine that the content and the title are relevant to each other, and it is related to the field of your business, otherwise google will spam the website.

2- Heading Tags:
Site title is very important in search engine optimization , keywords should be used in the title and the title should not be too long.

3- Using appropriate URLs:
The key to optimizing a site's URL is to use keywords in it, the shorter the page URL, the more users are likely to reach that page after searching, which will increase page ranking in search engine results.

4- Increase page loading speed:
Page loading speed is so important in the site optimization process and attracts more users to visit the site and increases dwell time, so SEO experts should make effort to increase the loading speed and optimize the size of files including image, video and etc.

5- Internal linking:
One of the key points in the internal SEO , is the use of internal links, which make the user to view other pages of a website and meet their needs as soon as possible, which causes the search engine to consider that website valid and rank higher in google search results page.

6- Image optimization:
When the user searches to find the answers of their questions, in order to display both image and the content of a website in the Google image search section, ALT and Title must be used in the image, and you should also use keywords in both of them.

7- Increase Dwell Time:
Doing a series of activities within a website can increase the dwell time, including increasing the loading speed of pages, attractive and enriching site content, accessibility of the site on mobile phones, interaction with users, long form site content, using videos and the use of PPT formula, which ultimately optimizes the website in search engine results.

8- Using share buttons on your website:
By placing the publish button of social network on your website, you enable the user to share the content with his/her friends on social networks easily, in this case you will be able to attract more users to the website and also optimize it.

9- Page title:
One of the solutions for optimizing website SEO, is the page title, which should include keywords and attractive phrases.

10- Interaction with users:
Another way to optimize the site is to interact with users, which can be done by conducting tests or question and answer boxes.

What is off-page SEO?
A set of off-site activities to optimize the web page for gaining high rankings and high traffic in search engines is called off-page SEO . For example, a high quality website usually includes links from other websites, these have better communication with social networks such as Instagram, Twitter, Facebook and etc. They are also well-known and people share them more, this process make website owners more successful. There are some other strategies for achieving success and site optimization in the field of on-page SEO, which we will mention.

1- Search engine registration:
In order to be indexed by search engines as soon as possible, you can register in them manually, so one of the tasks that needs to be done in on-page SEO is to register in search engines such as Google, LinkedIn and etc.

2- Link building:
One of the most effective ways to optimize your site is to use external linking, which other sites will link to you after a while, and at that point Google will recognize you as a valuable resource and increase your ranking .

3- Using social bookmarking sites:
All you have to do is uploading the latest post on the social bookmarking sites such as Twitter, Pinterest and etc. In this case the search engines will increase your ranking

4- Using YouTube:
Social networks such as YouTube have lots of fans, by sharing videos related to the content of your website in this social network, there is an opportunity for you to increase the site ranking.

5- Representing articles in other sources:
Using this technique will optimize the website and increase its traffic.

6- Registration in directories:
By submitting articles in the article section and various directories that are dedicated to distribution and archiving, SEO experts can have one or two backlinks to their site.

Conclusion:
All online advertising methods are valid until sequential pay, and their value will be lost as soon as the budget allocated for this work is exhausted. Despite the great time and effort required to be successful in SEO, it has stability after achieving. However, SEO should always be fully supported and this process should not be interrupted because it is the most important factor in increasing the site ranking in search results page, and we certainly know that being more visible means more success.

Source:https://www.dotnek.com/Blog/Web/what-is-the-definition-of-seo-the-general-con