development

it will lead to many successes, but the question for all site owners is that how they can provide the possibility of maximizing their site traffic compared to competitors, so join us in this article to provide you with techniques to increase your site traffic

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Some techniques to increase site traffic

1- Follow the principles of SEO:
Increasing site traffic needs to pay proper attention to SEO , which ultimately leads to a high ranking in search engines, on the other hand, not paying attention to SEO leads to failure. Visits obtained through SEO have a high durability. Plus, in the long run we will find that it غیر مجاز می باشدts less than getting site traffic in non-organic ways like advertising.

2- Increase page loading speed:
User satisfaction is achieved through high page loading speed. User satisfaction leads to referring to other pages of the website, so you will gain more visits and perhaps sharing content with other users, it also causes an increase in user's retention on the website. If it takes a long time to load, your site bounce rate will be very high, so we must ensure that the site pages are optimal in terms of image file size, page structure and etc., to speed up site page loading.

3- Updating site content:
The main priority for each user is to choose an up-to-date and valid site, so all site supporters should attract user satisfaction by updating the site content regularly.

4- Creating valuable content:
Writing popular and valuable articles is a free way to increase site traffic that you should pay more attention to.

5- Using YouTube:
Don't neglect video marketing and be sure to use video sharing networks like YouTube . By posting your videos on these networks, you can attract more users to your website.

6- Creating backlinks:
Get Google's attention this way because when other sites link to yours and if this happens frequently, Google realizes the value of your website and helps you gain site traffic. Some tools are useful for website owners in the field of external link building which include Mozbar , Ahrefs, Open Site Explorer and Google webmaster.

7- Using social networks:
In order to attract more users, here are some valuable tips on how to improve marketing through social networks such as Facebook , Twitter, LinkedIn and Instagram , which are the most popular social networks. They can be used to gain more users, high website traffic and reach to a high ranking because nowadays people of all ages use these networks.

8- Using Long Tail Keywords:
It is easier to guess the searcher's intention if he/she uses long tail keywords, another point is that not many competitors have come to it yet.

9- Holding an online training course:
Internet users have become more inclined to participate in online courses and they try to avoid participating in face to face courses as much as possible and use online training, which is used to increase site visits and even reduce exit rates.

10- Using CDN:
Content Delivery Network increases the speed of users' access to your website in different geographical locations, which is very important in increasing site traffic . Servers are spread all over the world, they are connected to each other in the form of a chain network, called pop. The way it works is that, when a user requests for content from a website, it connects him/her to the nearest server, called the Edge Server. In fact, Content Delivery Network is one of the rules-oriented ways that can increase site ranking and make a site more visible and attract more users.

11- Internet advertising:
The traffic generated by this method for you is quite targeted, which can have a great effect on your sales, but by running out of your budget, this method will not work, so you should use it in combination with other methods.

12- Do not ignore the importance of meta descriptions:
When the user searches, links and related sites are displayed on the search page, and a summary is displayed at the bottom of each URL that the user decides to select the site by reading this section.

13- Using short and effective content in the form of video and post:
There is no shortcut to success in marketing. For this reason, you should use all possible solutions and change the length and format of your content to make it more attractive for different types of users. To create maximum impact, you should post shorter and more important contents in the form of video to attract more users.

14- Using attractive and practical title:
This is one of the most significant points in increasing site traffic because no matter how accurate and principled your content is, at the same time, if you have the lack of attractive and useful titles, users can not be attracted to the website.

15- Use LinkedIn:
LinkedIn is one of the most useful platforms that can be a good tool for your business. All you have to do is learn how to work with it and get acquainted with its different sections, due to the usefulness of LinkedIn, you should send content to LinkedIn regularly in order to increase site traffic.

16- Increasing click-through rate by using metadata:
Having a plan to use microdata allows search engines to find and index the site as quickly as possible, which increases site traffic. Another benefit of using microdata for SEO supporters is that It can enrich the website and improve the click-through rate.

17- Using internal linking:
We have mentioned the importance of external linking and its high impact on increasing site traffic, but at the same time we should not neglect internal linking because internal linking makes the user spend more time on the website and have a better experience while using the website.

Types of internal linking:
- Automatic internal links

- Manual internal links

- Adding me to the first page of the website

- Adding link to the start menu

18- Technique of using email marketing:
Email marketing is the process of sending a business mesغیر مجاز می باشدe, usually to a group of people by using email. In a broad sense, any email sent to a potential or current customer can be considered as email marketing. This includes using email to send advertisements, Business requests, Sales requests or donations. An email that is about a new service or product can also help increase site traffic, but be careful not to overdo it as it may reduce site traffic as much as possible.

19- Interact with users:
By creating a commenting system, interacting with users, and receiving positive and negative comments from users you can promote the website. And also users are able to share their opinion about topics with website owners, for instance they can suggest a topic that they are interested in but there is not enough content about it. Another way to increase site traffic is to write comments on other websites that you can attract users to visit your website by writing an attractive and useful one.

20- Use Google Analytics:
Google Analytics is a website analytical tool which is provided by the Google search engine and what it does is tracking website traffic and providing it to the users. You can use it to identify pages which are the most visited ones and check the visitor data to see where does this number of users come from.

21- Attending and even speaking at conferences:
In order to be seen as much as possible, one of the useful ways is trying to participate in conferences related to site content and services, which your site can be introduced to as many users as possible.

22- Using BuzzSumo:
BuzzSumo Lets every user know that which contents or topics of websites are popular. In Other words, BuzzSumo collects a Collection of website activities and specific contents to introduce you the topics that are the most popular ones among users which are mostly shared on social networks, so that you can use their methods to increase your website traffic .

Conclusion:
In general, there are many techniques to increase site traffic , some of which are free and some require spending money, depending on your goal, you must choose which techniques you want to use to increase your site traffic .

Source:https://www.dotnek.com/Blog/Web/techniques-to-increase-site-traffic

What is Google Algorithm?
Google algorithms are computer programs that have mathematical functions and formulas which analyze and categorize the contents of websites with the help of Google crawlers. By doing these tasks, google delivers the most appropriate result to the user.

List of Google algorithms
1. YMYL Algorithm:
YMYL algorithm stands for Your Money or Your Life. In fact, this algorithm identifies all sites that may have a negative impact on your health or causes financial loss and does not allow Internet users to be harmed.

2. FRED algorithm:
FRED algorithm is an algorithm that is looking for websites that have little profit for users, but they cause a lot of revenue through excessive advertising for website owners. In other words, this algorithm identifies websites that are looking for more advertisements, they have valueless content at the same time. Websites that seem to have no purpose other than earning money for site owners and do not have useful content for users, these websites are identified by this algorithm more than other website.

3. Possum algorithm:
Possum algorithm is an algorithm for those who want to get a high ranking in Google search engine for improving a local business, their business location is important in searching. They should pay much attention to this algorithm to be able to get a high ranking.

4. caffeine algorithm:
After the introduction of the caffeine algorithm, SEO experts did not need to request for the index of their content to Google manually, and they should just do some small changes. This algorithm quickly replaced the new site content with the old one, so the users were able to see the up-to-date version of site content.

5. RankBrain algorithm:
This algorithm optimizes search results based on user behavior. Two factors, Dwell Time and Click Through Rate, are important for this algorithm. In fact, Google's artificial intelligence algorithm says that if a user spends a lot of time on a page, the content of that page seems to be reached its goal to meet users' needs and as a result of containing valuable site content. Furthermore, this page can get a better ranking in Google results, which by repeating this, Google will rank pages with these features, high in the Google search engine results page.

6. Hilltop Algorithm
Searching to identify reputable and valuable websites is what this algorithm does, all of which is being done to rank websites on Google, so that when a user searches for a phrase on Google, by using this algorithm, the irrelevant results won't be shown to the user, and it will show more regular and practical results.

7. Mobile friendly Algorithm:
The Friendly Mobile algorithm caused web designers to design websites that can be accessible through smartphones, so that the user could use the most accessible tool, mobile, to enter a site without any error.

8. Payday loan algorithm:
The payday loan algorithm aims to penalize sites which use keywords such as gambling, casino and etc., to optimize their websites.

9. Zebra Algorithm:
The Zebra algorithm was created due to monitor electronic commerce as much as possible, because of the fact that, nowadays most of the tasks are being done online, including online shopping, so that users can easily trust website owners to do online shopping without any worries.

10. Page layout algorithm:
The Page layout algorithm is actually like a brake that works when site owners want to place too many advertisements on their websites, which cause tiredness and confusion for the users.

11. EMD algorithm:
In order to optimize the website, the use of keywords in the domain name of the website is very important. In this regard, many web designers pay attention to the use of keywords in the domain name and try to gain high traffic while the content of some of the websites are worthless which the EMD algorithm detects such sites and fines them to identify sites with valuable content.

12. Page authority algorithm:
Page authority algorithm is an algorithm that measures the amount of inbound links to the site, dwell time, site traffic, content quality, value and credibility of a website and is effective when the site is to rank in the search engine results of Google. Domain Authority and Page Authority are two important factors in site ranking.

13. Algorithm E-A-T:
The E-A-T algorithm stands for Expertise, Authoritativeness, and Trustworthiness. This algorithm is designed to assess the trustworthiness of a website because, as you know, Google's ultimate goal is to attract positive feedback from users.

14. BERT algorithm:
BERT algorithm stands for Bidirectional Encoder Representations from Transformers, which helps Google understand formal and colloquial language, which made Google search engine more popular among users than ever before.

15. panda algorithm:
At a time, helpless and useless contents were displayed in search results, after which Google introduced the panda algorithm , which was created to combat short, low-quality and low-value content to solve the problem as soon as possible. So the user can benefit from rich content in search results.

16. penguin algorithm:
The penguin algorithm was created with the aim of identifying abnormal link building, and this algorithm pays a lot of attention to linking sites and tries to penalize websites by examining content with irrelevant backlinks and content which is irrelevant to keywords.

17. Hummingbird algorithm:
The Hummingbird algorithm is so named because of the two properties of speed and accuracy of the hummingbird, which allows Google to interpret the phrase that the user is searching for, and provide the user with the best results related to the search term.

18. Pigeon algorithm:
Google Pigeon algorithm, helps you get what you want as quickly as possible, depending on your location for example, suppose you search for “the nearest hospital to me” it shows all hospitals which are near and available to you.

19. sandbox algorithm:
If you are creating a new website , and you think that it will quickly reach the top of the Google search results page, you are mistaken because of Google algorithms such as the sandbox algorithm, this algorithm, puts your page in the sandbox after a period of launching a new domain, to become more familiar with your website during this time and to ensure the quality and credibility of your content so that it can be trusted, and during this time when Google has not trusted you yet, you won't progress.

20. Dance Algorithm:
The way that Dance algorithm works is that it randomly selects the websites that are not in the top rankings and displays it on the first pages to see the reaction of the users, so it gives a chance to the websites that do not have a high ranking to improve their rankings. And of course, after the time that Google gives to the website to attract positive feedback from users and Google, if the site is not successful and does not gain positive points, it will return to its previous position, to be able to attract positive feedback from Google due to people's clicks on the website and visits.

21. Freshness Algorithm:
The thing that Freshness algorithm does is actually increasing the ranking of new content compared to the old one, in other words, Google uses this algorithm to show the latest and most up-to-date content at the top of the search results page.

22. Boston Algorithm:
The Boston algorithm is the first official update announced by Google.

23. Pirate algorithm:
The Pirate algorithm detects websites that steal the content of other websites and intend to reach a high tanking in the search engine results page through the information of other sites. In order not to encounter this algorithm after designing the websites, the content must not distribute other website contents without the permission of the copyright owner.

24. Big Daddy Algorithm:
The Big Daddy algorithm is a way for Google to investigate technical issues such as redirects and URL standardization as quickly as possible.

25. Hawk algorithm:
The Hawk algorithm was introduced to improve local search results.

26. Mobile Speed ​​Algorithm:
Mobile Speed ​​algorithm is effective in ranking sites by considering the website page loading speed on the mobile phones.

Last word:
In this article, all the Google algorithms were introduced to you, which you can help to optimize your web page by knowing the features that each algorithm examines.

Source:https://www.dotnek.com/Blog/Web/list-of-google-algorithms-for-search-results

To answer this question, you must first get acquainted with SEO and then on-page SEO and off-page SEO

What is SEO?
The word SEO stands for Search Engine Optimization. To do SEO , you must do techniques and activities inside or outside the site, which are called on-page SEO and off-page SEO, respectively, that you must do to reach high ranking in search engines. This set of activities will increase user visits and site traffic. Someone who implements SEO techniques on your site is called a SEO expert

What is on-page SEO?
The set of activities that are done inside the site in order to optimize the webpage and gain high rankings and high traffic in search engines is called on-page SEO. On-page SEO considers all aspects of a webpage, by observing all the principles of SEO, you can achieve a high ranking in search engines. The ultimate goal of on-page SEO is that your page is going to be recognized as a valuable website with understandable content, as well as the most relevant content with the words searched by users and search engines. To achieve this goal, the following set of actions must be done through on-page SEO.

1- Using keywords in the page title:
The title of the site is very important in optimizing it in search engines and giving a high rank to the site in the search engine results page. We should not forget to use keywords in the title of the site, and in addition, the title of a site should not be unnatural, it should not be too short or too long.

2. Pay attention to the meta descriptions:
The meta section provides a complete description of everything that you are going to represent in the content, and is the best part for using keywords to show the search engine that the content and the title are related to each other. And if you do not write the meta description correctly, google cannot find a connection between meta part, title and the content, so it will spam the site. You should take this part into consideration, which is the part of activities that take place in on-page SEO.

3- Heading Tags:
The title of the site is very important in optimizing the site in search engines and keywords should be used in the title, and it should not be too long, the title tag is so important.

4. Use of appropriate URLs:
The URL should not be too long, and it should contain keywords.

5. Increase page loading speed:
Another activity that is considered as part of on-page SEO and attracts more and more users to the website and increases dwell time is to increase the page loading speed, so SEO experts should do their best to increase the loading speed of a website.

6- Internal linking:
One of the key points in on-page SEO of a website is the use of internal links, which causes the user to visit other pages of the site and receive the answer to their needs as soon as possible, which causes the search engine to consider the site valid and give it a high rank in the search results page

7- Image optimization:
ALT and Title should be used in the photo as long as the user is searching to get answers of his/her questions and achieve whatever he/she wants. A photo that is a part of the content of a site should be displayed in the Google Photo Search section, don't forget to use keywords.

8- Paying attention to Dwell Time:
Doing a set of activities within a website can increase the dwell time, including increasing the loading speed of pages, enriching the site content, being able to use the site on mobile phones, interaction with users, long form site content, using videos and the use of the PPT formula, which ultimately optimizes the site in search engine results

9- Share buttons of social network:
By placing the share button of the social networks in websites, we enable the user the ability of sharing the content with his/her friends on social networks if he/she is attracted to it, it helps to attract more users to the website.

10-Insert quiz:
Creating a quiz is one of the activities that is done in the field of on-page SEO. Also, a SEO expert can place a box to provide users commenting that may include criticizing an article or asking for more explanations in the form of another article, answering to these requirements creates a way to let the user know that your site is up to date and all the efforts done by website owners are to meet the needs of the website users as much as possible.

What is off-page SEO?
Off-page actions to optimize the web page and get high rankings and high traffic in search engines is called off-page SEO . For example, a website that has high quality, usually includes links from other sites which have better and more connection with social networks such as Instagram, Twitter, Facebook and etc., and also these sites are more well-known and people share them more, so it causes more success for website owners. There are other strategies for achieving success and site optimization in off-page SEO, which we will mention below.

1. Share articles in other sources:
When you share your articles on other websites, more users are able to benefit from your article which leads to optimizing the website and increasing site traffic

2. External link building:
One of the most effective ways to optimize your website is using external linking, which after a while other sites will link to you, at that time Google will recognize you as a valuable resource and increase your ranking. Some tools are helpful for website owners in the field of external link building which include Mozbar, Ahrefs , Open Site Explorer and Google webmaster.

External link value measurement criteria:

1. Reliability of the linked domain

2. The popularity of the linked page

3. Relevance of The content between the source page and the linked page

4. Anchor text used in the link

5. The number of links given to the website on the source page

6. Number of domains linked to the website page

3. Use of social networks:
Today, there are many social networks that can be used to optimize the site, for example, YouTube has many fans, and by sharing videos related to the content of the site in this network can increase the site's ranking

4- Registration in search engines:
All search engines will notice your website after a while, but this process takes a while, so you should be manually registered by search engines to be indexed as soon as possible, hence one of the solutions in internal SEO is to register in search engines such as Google, LinkedIn and etc.

5- Bookmarking:
If you upload your latest article and post on bookmarking sites, search engines will increase your ranking very quickly.

Last word:
To achieve a high ranking in the search engine, you must use both on-page SEO and off-page SEO to be seen more by users and create high traffic for the website. In this article we mentioned a set of activities that both are done on-page and off-page to improve website ranking in search engine results page.

Source:https://www.dotnek.com/Blog/Web/what-is-on-page-seo-and-off-page-seo

A well-optimized site gets more and more traffic over time. It means you will be able to get more sales and leads. Without SEO , users will not get your site, and your effort will be in vain. In this regard, one of the most important applications of Google in the field of SEO is the Google page rank , which ranks sites and web pages, if you are dealing with online sites and businesses, you have definitely heard of the name of Google page rank. In this article, you will get acquainted with this algorithm.

Google PageRank Algorithm:
It is an algorithm for ranking web pages and site ranking , which is a score between zero and ten, which is measured through the inbound links of a site, so that the more inbound links to a site, the more valuable the site is from Google point of view, so it is considered as a reputable website. In other words, every inbound link to a website is considered as a vote to increase the ranking of it. Additionally, if the site that we are linking to is valuable and credible enough, the vote that is given to us is more worthwhile.

Google PageRank History:
PageRank was introduced by Google co-founders Larry Page and Sergey Brin at Stanford. PageRank is calculated by analyzing inbound links to a website. Larry Page defined a way to examine each link on a website, he considered a point for each link, containing links from popular and reputable websites was more worthy than having links from normal websites

What is Link Juice:
Link Juice is the value of a backlink that is expressed as a percentage, it is obtained by a formula which is the page rank divided by its outbound links. The relationship between Link Juice and Google PageRank is that both of them work in the same way. If you link from one page of your website to another or to the pages of others website, some of the value and credibility of your page transfers to the page which you link to. You can use nofollow and dofollow links to expose search engines that which link to follow and reach its source and which link not to follow and do not give a rating to the website which you have linked to, in other words When you use the nofollow tag, you do not want the value of your page to be transferred to the link, the search engine respects your decision and prevents the value transfer. Of course, there are ways to increase Link Juice, including:

1- Creating a positive user experience with up-to-date site content.

2- Trying to produce useful and trustworthy content.

3- Trying to introduce your site to users all around the globe in various ways.

4- Having interaction with users so that the site can be seen more.

How to evaluate Google PageRank:
In 2000, Google introduced the first version of its PageRank toolbar, but in 2016, Google page ranking system became unavailable to the public due to abuses of the information provided by PageRank, including the use of spoofed PageRank. In this case, the PageRank shown in the toolbar was easily manipulated, but using other tools such as Rankerizer, Free Monitor for Google and Pro Rank Tracker is available for users. In general, the value of a backlink is not the same as the other one, they are different and have dissimilar values, which depends on the value of the page which is linked to. The higher page value and credibility, the more value of the backlink. It generally includes the following points:

Number of backlinks:
Every link that is given to your page is equal to one vote. If you get more votes, google concludes that your page has more credibility, but we should not neglect the quality of backlinks

Number of links on the linked page:
The number of links should neither be too much nor less than usual, this factor is effective in ranking.

Linked page:
The more valuable the linked page and the richer the content, the more valuable the link is in comparison with a link to a valueless page.

Probability of user clicking on the link:
The probability of a user clicking on a link is directly related to PageRank. Based on your observations, you know that all the users don't click on all links. For example, the probability that a user clicks on an advertisement in the footer It is very low. There are different types of links, some of which are mentioned at the bottom.

Nofollow Links:
In the past, Nofollow links prevented PageRank flow, for example when ten external links were given in a text and eight of these ten links were nofollow ones, only two external links that were nofollow were counted in the PageRank, but in 2009 Google changed its algorithms and nofollow links were calculated in PageRank.

Internal Links:
Internal linking will have a strong impact on PageRank if we are familiar with its structure and the way it works. In general, realizing the importance of internal links for SEO , knowing the different types of internal links, understanding how to audit your site's existing links, is so useful. It is important to know how to make your website internal linking strategy. Internal links generally help search engines identify the structure of your website and help users navigate between pages with similar topics and content.

What is a Rankerizer?
Rankerizer is one of the best tools to check the ranking of a site, which by using this software you can get your site ranking for free, also by using Rankerizer, you can see the downward or upward trend of your site ranking.

What is Free Monitor for Google?
Free Monitor for Google is one of the most useful tools for monitoring keywords in Google, which doesn't need much space, but it has many capabilities. The way it works is that you can submit as many sites as you need in this software and specify the keywords for each one, this software searches the first page by default.

What is Pro Rank Tracker?
Pro Rank Tracker is a tool for tracking top rankings, which provides users with the latest changes and developments in the ranking of sites, videos, and also users. Through this program you can see your rank and manage your own account.

How to increase page rank:
Having useful content naturally attracts users, they also share the link on other websites, it is possible to increase page rank naturally by writing articles on popular news sites, in other words, having more backlinks is better, but not the useless ones. Valueless backlinks do not promote the site; they reduce the site's credibility instead. In summary, the following ways to increase search engine rankings can be mentioned:

1. Content amount and quality

2. The object of the page

3. Trustworthiness, authority, and expertise

4. Users interact with the pages

5. Bounce rate and time on page

6. Content creator reputation and website reputation

7. Website info and quality of the content

8. User experience

Conclusion:
The quantity and quality of the links to a page are important, by evaluating these links, Google decides which pages appear and rank on the Google results page. Therefore, in order to get a higher ranking, you should get links from reputable sites. Also, those sites need linking to other sites to reach the first rank, if your website is on the first page, it improves your chances to get quality traffic and better exposure. It can convert into a sale. In short, you will get online visibility. There are many other benefits of high-ranking Google. If your website is available on the 1st page, then most users will click on your website. It means your website and business will get more exposure and recognition in the industry. When clients come to know about your business, then the chances are that the name will ring the bell. Therefore, your website's visibility on Google page ranking , then your business will gain more leads and sales.

Source:https://www.dotnek.com/Blog/Web/what-is-google-page-rank-algorithm

A number of Google Chrome extensions for SEO:
SEO Info extension:
Meta tags, page loading speed, hreflangs, canonical tags, easy web browsing and etc. Can be checked through this extension. In general, this extension checks the SEO status of a website . It also has an auditing module that uses Google Maps API

SEO Minion extension:
By using this extension, you can see the ranking of your website in several ways. In addition, google location simulation, SEO analysis , checking the status of broken links and etc. Can be done for free through this extension.

SEO quake extension:
The following tasks can be done through the SEO quake extension :

1- You can compare your website with the existing standards to solve the problem if there is a difference.

2- Examine internal and external links.

3- Get a thorough analysis of SERPs and export the results in CSV format

4- Compare URLs / domains

Open SEO Stats extension:
The Open SEO Stats extension gives you web and SEO statistics of your current web page, quick access to the backlinks, indexed pages, and more. This extension was formerly called PageRank Status.

Ahrefs extension:
Tracking redirected links, nofollow links, preparing a complete SEO report on the page and etc. Can be checked through the Ahrefs SEO Toolbar. In other words, we are able to do the following tasks through this extension:

1. Organic traffic estimation

2. Number of backlinks

3. Number of referral domains

4- Ahrefs Domain Rating (DR)

5- Ahrefs URL Rating (UR)

6- Ahrefs Rank (AR)

Keywords Everywhere extension:
Using the Keywords Everywhere extension, you can estimate organic traffic and observe the top 5000 keywords for all Google pages.

Link Redirect Trace extension:
Link Redirect Trace extension analyzes the validity and value of links.

Scraper extension:
By using the Scraper extension , you can easily get data such as the best keywords for each page through XPath, and then you can save all this data as well as all the Google pages that you want to save, on the Excel file. This extension is intended as an easy-to-use tool for intermediate to advanced users who are able to use XPath.

Linkclump extension:
Linkclump extension allows you to check different links in separate tabs, simultaneously. This extension also tries to open important links, if you want to open all links in new tabs, you must turn this option off.

MozBar extension:
Through MozBar extension you can check the problems of your website. It also checks criteria such as page authority, domain authority and spam score for each web page. Also, the features of this extension in general include the following:

1. Through this extension, the reference of any domain can be accessed.

2. Types of nofollow, dofollow links, on-page seo and off-page SEO can be distinguished from each other.

3. Bolding keywords on the page

4. Google SERPs can be analyzed by using this extension.

Grammarly for Chrome extension:
The Grammarly extension helps you eliminate typographical errors and find great words to express yourself.

Free Backlink Checker by LRT extension:
This extension is able to identify all broken and active links. Also, checking all outbound links is one of the important capabilities of this extension.

Hreflang Tag Checker extension:
This extension informs the search engine what language your page is in.

SEOStack Keyword Tool extension:
Searching thousands of keywords as well as converting them to CSV format is done by SEOStack Keyword Tool.

Portent's SEO Page Review extension:
Portent's SEO Page Review extension examines SEO elements such as outbound links, meta tags, canonical tags, hreflang tags, open graph and etc.

Growthbar extension:
Growthbar extension is one of the best Google Chrome in terms of keyword research and proper linking. With this extension you are able to see the basic SEO metrics such as domain credibility, organic traffic and ranking score. Of course, these are related to the free version.

BuzzSumo extension:
The BuzzSumo extension allows the users to view a specific content without leaving their web browser. It is also possible to view the share of social network users such as Twitter , Pinterest , Facebook, LinkedIn, etc. through this plugin.

AdBLock extension:
AdBLock is one of the most popular Chrome extensions that allows you to block advertisements on your favorite websites such as YouTube , Facebook, etc.

WhatRuns extension:
WhatRuns extension is used to check frameworks, analytics tools, WordPress plugins, fonts. Also, by using this plugin, you can find out which C.M.S each website is designed with.

User-Agent Switcher for Chrome extension:
By Using the User-Agent Switcher for Chrome plugin, you can quickly and easily switch between user agent strings.

FireShot extension:
FireShot extension is able to take a full screenshot of a web page, record, edit and save them in PDF / JPEG / GIF / PNG, upload, print and send all of these to OneNote, clipboard or email.

LinkMiner extension:
By using the LinkMiner plugin you are able to find broken links and save all of the links in a CSV file with just one click.

Ayima Page Insights extension:
The Ayima Page Insights extension helps you find common page SEO issues and technical ones at the right time, it shows you common mistakes and things you can easily eliminate.

Stylish Custom themes for any website extension:
The Stylish extension allows you to design the web to suit your personal tastes.

Web Developer extension:
The Web Developer extension allows you to view photos which are without ALT tags, and another task that this extension does is that it allows you to see your website in different screen sizes.

FATRANK extension:
Google Chrome extension that checks the ranking for a particular keyword in Google and Bing for the website. In fact, they introduce you the best keywords for SEO

SeoStack Keyword Tool extension:
SeoStack extension is the best tool for finding long tail keywords quickly and easily. In fact, this plugin can find thousands of long tail keywords from several search engines. Seostack keyword tool receives keyword suggestions from google search engines, such as YouTube, Bing, Yahoo , Amazon, eBay, DuckDuckGo and Pinterest, and all data can be saved in a CSV file.

Window Resizer extension:
The Window Resizer extension resizes the browser window to view different resolutions. This feature of this extension is especially useful to help web designers and developers to test their designs at different browser resolutions.

Tampermonkey extension:
Tampermonkey plugin is used to find userscript, and you can enable or disable userscript with 2 clicks.

GInfinity extension:
The gInfinity extension allows you to display search terms indefinitely by searching for a phrase. The following options have also been added to the updated versions of this extension, removed ads removed color picker, now build into chrome, background color showing result of ping now configurable.

SimilarWeb - Traffic Rank & Website Analysis extension:
By installing and using the SimilarWeb extension, it is possible for users to find out the important factors of a website, including the interaction with users, website traffic , keyword ranking and the reason for the high traffic of a website. The SimilarWeb extension enables you to get statistics with a single click on any website you visit.

Redirect Path extension:
The redirect path extension redirects HTTP and JavaScript code. This plugin also allows users to view other HTTP headers and IP addresses of the server and potential problems that may exist and won't be immediately noticed by user, this plugin will help you to notify immediately. Redirect path flags up 301, 302, 404 and 500 HTTP Status Codes as well as client side redirects like Meta and JavaScript.

Last word:
In addition to the mentioned extensions, there are other ones for search engine optimization that all of these extensions have different capabilities that you must choose the ones you want to use in the direction of optimizing because using many of them simultaneously, slows down your browser.

Source:https://www.dotnek.com/Blog/Web/google-chrome-plugins-for-search-engine-optim

Search engine optimization is a medium to generate more traffic, while UI creates the 1st impression. Both work for a better user experience. Your search engine’s interests and user’s interests are always aligned. It is a type of creative effort that helps to boost conversions.

About UI Design
UI stands for the user interface, and it is a graphical layout of an application. It contains all the rest of the user's items, such as text entry fields, the images, text they read, and others. Every single micro-interaction, interface animations, transitions, and screen layouts are included in UI design

1- Clean Code
In User interface design , a critical step is to use a clean code. Search engines can easily crawl it. Your users do not know about coding, but the search engine refers to it to understand your content and website's structure. If your code is difficult and messy to read, your site gets a navigate score, and the search engine penalized its ranking. Moreover, a code that is not clean will affect the performance of your website. It makes it unappealing to the search engine and slows down its performance.

2- Easy Navigation
A well-designed User interface anticipates your user’s requirements. Make sure that your website’s users are enjoying the best user experience. It means your content and menu will be organized in an intuitive and easy to navigate. You need to use designs that reflect how your website appears on the search result. Moreover, a well-designed UI leads to site links appearing in Google search results.
Google gives priority to these types of websites. You will get different opportunities and allow your users to access your website.

3- Responsive Design
websites must be mobile-friendly and should take less than 3 seconds. If your website is responsive and takes less time in loading, it will be highly beneficial to attain a high ranking.

4- Makes your website more attractive
All the marketers are conscious about the content that helps driving traffic to the website . This content is based on images, videos, and text. It must be informative and impressive to the visitors. Its graphics and image support attracts more traffic to the site. Using the right combination of text, images, and graphics is an effective and simple idea. The use of the SEO friendly URLS, Meta information, and image alt assist in getting more SEO advantages.

Conclusion
All types of animation, interaction, and visual elements must be designed. UI designers decide what the application will look like fonts, lines, width, and text. UI designers generate feel and look on the user’s interface. A user-friendly interface leaves a positive impact of UI on SEO .

Source:https://www.dotnek.com/Blog/Web/what-is-the-impact-of-ui-on-seo

When it comes to talking about search engine optimization , some of the well-known words are Meta robots, dofollow, nofollow, doindex, noindex, and so on. All of these words have equal importance in the book of SEO . In this article, you will get to learn what is dofollow ? What is no follow? And the difference between them. It will explain all this, especially for all the newbies who are new to SEO and those who are not clear about the difference between dofollow and nofollow

What is a nofollow link?
A nofollow backlink is a link that contains (rel=”nofollow”) this attribute in the HTML code of the website . This attribute indicates the search engines do not pass the authority from a targeted linking page to the end destination page. However, nofollow links have little value according to the SEO point of view.
Nofollow backlinks are used to tell search engine bots that a hyperlink must not influence the backlink targeted ranking in the search engine index. It is considered to be used to reduce the effectiveness of specific kinds of search engine spam and improve the quality of search engine results and prevent the occurrence of spam indexing in the first place.

What is a dofollow link?
A dofollow is a backlink that is used to tell the search engine to let the link pass through the authority as opposed to the backlink that does not (nofollow).
A dofollow backlink is not a thing but a term. It is a default state of a backlink. In other words, you can say that it is a backlink without any attribute of nofollow, which is called a dofollow link.

What Is The Difference between NoFollow & Dofollow
Nofollow backlinks attribute never allows search engine bots to follow the link. It means if any website owner tries to link back to you with nofollow attributes, it will not be able to pass on the link juice. Only humans are able to follow those links. So, Google makes it clear that they do not entertain nofollow attributes a few months back, but such links weightage is quite less.
An instance of the Nofollow Link:

DotNekDofollow backlinks are those links that have had no attribute of a nofollow link. Unlike nofollow, if allow all search engines to follow links and reach on the destined website . It gives users backlink or link juice. If the web owner tries to link back to you, both the search engine and humans will be able to follow you. The best way to give someone dofollow backlink is to allow the keyword in the hyperlink . This means you are linking back to another page or website , use the targeted keyword in your hyperlink or as anchor text.

An instance of Dofollow Link:

DotNekHowever, the most important thing is that all the hyperlinks are do-follow by default. So, you do not have to do anything in order to make a link do-follow

Source:https://www.dotnek.com/Blog/Web/the-difference-between-dofollow-and-nofollow

Yotube:https://youtu.be/0k7zCbGxsac

If you build a website , the essential thing you have to keep in mind is customer ease. You have to take care of even minor details and add something to the website that makes it more user-friendly and responsive. Adding breadcrumbs , don’t worry. We will help you add breadcrumbs to your website and make navigation around the website easy. Without delaying any further, let’s get into it.

How to add breadcrumbs to the website?
We know that it will be looking difficult for the people who haven’t added it yet to their website, but it is quite easy to install. You could add it to your website if you developed and manage your website in WordPress . You will need the Yoast SEO plugin to add breadcrumbs to your website. If you have the Yoast SEO plugin already installed in your WordPress , you can directly install breadcrumbs on your website. But if you haven’t downloaded the Yoast SEO plugin yet, follow the following instructions to install breadcrumbs on your WordPress.

Downloading Yoast SEO plugin:
- First of all, you have to go to your WordPress dashboard, and there you have to go to the “plugins” option.
- In the plugin option, you have to select “Add New. And then, in the search bar, you have to type “Yoast SEO,” and you will see the plugin appearing in the search results.
- Click on the icon to activate the plugin.

Adding breadcrumbs:
The next step is to add a code in the themes files to add breadcrumbs . The one thing that is important to mention here is that you can add breadcrumbs to any of the themes in WordPress . You can add the breadcrumbs code snippet to your single.php to add breadcrumbs on all posts, to your pages.php file to add breadcrumbs to all pages header.php to add breadcrumbs to the whole site.

- First of all, you have to copy the file that you want to add your breadcrumbs code snippet in. You have to open it in any code editor.
- Then you have to add the breadcrumbs code snippet at the end of the header file. The code that you have to add is given below.

- After adding this code to the header file, now you have to activate it. for this, you have to go to your WordPress dashboard then you have to follow
- SEO >> appearances>> breadcrumbs
In the breadcrumbs setting menu, you have to enable it by toggling the option.

Ta-dah..! Breadcrumbs are now added to your website, and you can check it by opening your site in a new window and navigate through it. You will see that an inline track of the links or pages will be shown at the screen's top.

Source:https://www.dotnek.com/Blog/Web/add-breadcrumb-to-your-website

If you are familiar with the digital genius, then you will be familiar with the name of Neil Patel . To learn more about the guy, you can check out Neil’s blog. He was born in the UK. Neil Patel is a 31-year-old digital marketing entrepreneur. He has founded Hello Bar and Crazy Egg while previously selling and forming several other successful organizations, including Quick sprout. His net worth is between seven to ten million US dollars, and the entire world knows him as a successful digital marketer. On his consultancy blog, he tends to share his knowledge with a huge fan-base. Few people know how to chase their targets and dreams with great determination and consistency. All these things are important to make an ordinary person an icon of the industry.

But, all these things and especially his success, have not happened in a blink of any eye. His success is not an overnight task because it is not an easy journey. He belonged to a middle-class family but surrounded himself the influential people with positive energy.

About Neil Patel’s Struggle
At 15, Neil began to sell burned CDs and movies to students for 2-5 dollars per CD during his freshman year in high school. Afterward, he started to sell hacked satellite TV cards and boxes to class fellows and their parents. In this way, he made a few thousand dollars in profit. At the age of 15, Neil started doing a job in Knotts Berry Farm; it is involved taking care of vomit, cleaning restrooms, and picking up trash. After that, Neil got a job at Quality systems, who paid a few hundred dollars in commission per sale of ******by vacuums. He joined people by visiting their homes and convincing them to clean their carpets free of غیر مجاز می باشدt. He sold a vacuum cleaner afterward for 1600$.

He decided to learn internet marketing, , and he locked in Elpac Electronics as his first marketing consulting client at $ 3,500 per month. He established ACS Advantage consulting services in partnership. He got several clients from the son of an Elpac owner who was running an ad agency.

He suffered a loss of about one million dollars when he established Vision Web Hosting . He then co-founded Crazy Egg with a partner and continued running his consultancy business. He launched his business of software application. In the Wall Street Journal, he has declared a top influencer online. In 2007, he launched his Quick support blog and got fame with it. He continued to focus on his business and blogs as well as his consultancy business successfully.

There is no end to this success story. He has started recently recording Facebook live Q and A sessions that have resulted in a huge amount of lead signups and consumer engagement for his blog. He shares his content to assist his target audience in handling their everyday struggles and becoming better marketers.

Source:https://www.dotnek.com/Blog/Web/who-is-neil-patel-and-how-he-succeeded-in-bus

SEO and CEO are entirely different things as one is a title, and the other is a technique. CEO stands for Chief Executive Officer , and SEO stands for Search Engine Optimization.

Chief Executive Officer (CEO)
The CEO is the highest executive director of a company or organization and is responsible for the entire organization's overall success. The CEO has the highest authority to make the final decisions of the organization. The CEO's job varies and is dependent on the aim, product, goals of the organization, and their need to operate profitably. He has specific responsibilities depending on the needs of his organization.

Responsibilities of a CEO
The primary responsibilities of a CEO are listed as follows

- The CEO manages the company's overall performance and, depending on his decisions leading to success or failure.
- The CEO must interact with different company areas so that everyone is in tune with best business practices.
- CEO also defines the main tasks and objectives of the company, intending to improve the strategies that bring visibility and benefits to the company.
- The CEO makes the decisions about the company's finances, the objectives to be achieved, and the best direction to follow to obtain capital.
- CEO act as a representative of the company amid negotiations with co-founders, municipal institutions, and the public.
- CEO regulates the position or working environments of their subordinates.
- The CEO is also allowed to hire or fire people, which is a critical factor in the overall business environment, making it a good or a bad place to work.

Search Engine Optimization (SEO)
It is a list of functions designed to increase web resources in search results. The main goal of SEO services is to enhance site visibility for the search queries that match the resource pages' content. SEO purpose is to move a website to high positions in search engines like Google, Bing , and Yahoo, etc.,

Types of SEO
There are two types of SEO techniques .

1.White Hat SEO
White Hat SEO makes use of secure and legal techniques with long-lasting and effective results.

2.Black Hat SEO
Black Hat SEO uses insecure techniques, which most search engines do not allow in their policy, to increase rankings faster.

SEO benefits you in different ways. Some of them are listed as follows

- More qualified leads
- Better conversion opportunities
- Better credibility
- Greater brand awareness
- More sales
- Lasting ROI

SEO means search engine analysis, review, and implementation of changes to websites to optimize search engines. This means maximizing website traffic by improving page rankings in search engines. SEO consultants' goal is to drive targeted traffic to the website pages so that a specific portion of them later becomes buyers. To date, despite the large number of different web services, SEO is mainly popular as the most significant component of internet marketing. The modern SEO professional must solve problems and make the right decisions.

Now, you will not be confused between SEO and CEO as these two words have entirely different meanings.

Source:https://www.dotnek.com/Blog/Web/what-is-the-difference-between-seo-and-ceo