development

Some people believe that social media have nothing to do with the website's ranking algorithm. But it’s not true because social plays a crucial role when it comes to google web ranking. Do not take social media straight into account in the ranking procedure. However, it does explore some specific social signals to choose how to rank sites.

Drives Traffic
When people share your content on their own social media platforms, it means they are sending traffic towards your website, which results in the boost of your website rankings. Traffic is one of the major factors that affect your website ranking by providing visibility to your content.

Profiles Rank in Search Engines Results
Your social media profiles are not only limited to social media, but they are also ranked when search engine results. Your profile will be prominently visible on the first page, in branded search engine results. So, this will drive more traffic to your website if you create social media profiles and optimizing them.

Improves Your Content Reach
Social media makes it possible to spread your content to as many people as possible. On search engines, people will be able to see your content if they put the relevant keyword in the search engine. But if you put your content on social media, it will be available and visible in front of everyone who doesn't realize that they are in need of your content.

So, the better reach of content will drive more traffic, which again affects your website ranking.

Social Media Platforms are Search Engines
People do not only use the google search engine to look up for the content they needed. Social media itself also serves as the search engine. There are people who might approach through your profile, content, and page on social media search. So, that is why it is very pivotal to optimize you’re your social media content and pages with the help of most relevant keywords.

Local SEO
Building a good social media strategy can also affect your local SEO and helps you improve your website rankings. Sharing the name, phone number, and address (NAP) of your company on social media plays a vital role in local SEO rankings.

If you maintain your consistent and accurate contact information on all the social media websites, then Google will consider your company more trustworthy. That will boost your web ranking in local search results. So, use these social media sites to increase your credibility in front of google by putting your NAP information on all the social media profiles and website.

Moreover, some social media platforms such as Facebook help you spread your content among the local audience by letting you tag your posts and stories.

Conclusion
Although Social media is not a factor that directly affects the google ranking factor, it is a medium that provides you different ways, as mentioned above, that will play an important role in your website ranking.

Your social media appears to be one of the causes of boosting your website ranking If you increase your activities on social media so that your content to get seen by a lot of people and as you know, the content that gets seen by a lot of people gets viral or linked up with many other websites. Those backlinks become a cause of your better website rankings.

Source:https://www.dotnek.com/Blog/Web/how-can-social-media-affect-your-website-rank

Everyone enjoys playing games in their free time to kill the boredom. Many game development companies are earning millions and billions by this profession and ruling over the internet. They use many tools and platforms to make quality games for us. We are going to share some game tools and platforms that will help you make amazing games for the people on the internet. You can use them to double your income by adding or enhancing your game creating skills. With no further delay, let's start!

1. Unreal engine:
Start with a fantastic platform unreal engine, which is used by many leading game companies. The best thing about this platform is that you don't need to have the special and professional knowledge of game development; instead, if you are a new developer, then you can work with it and develop a fantastic game for the people. The credit of this tremendous opportunity goes to the user-friendly features of the platform that warmly welcome every new developer.

2. Corona SDK:
Corona SDK is another fantastic platform for game programming. The best thing about this platform is that using it; you can develop games for both Android TV and Apple TV along with the mobile platform games. Isn't it amazing! So, in this way, it is truly a one-stop-shop for game developers. Lua has a short learning curve, which is this platform's language that all the game developers prefer. The version of the Corona SDK platform is available for both Mac OS and Windows operating systems. Starting from the animations and ending at the networking, corona SDK has over 500 APIs for a broader range of features and functions.

3. Buildbox:
Another handsome addition to the list of best game SDK and platforms is Buildbox. It has an honor that many leading game companies used for their game programming practices. It has the best feature of drag-and-drop that helps you avoid programming, coding, or scripting games. The best thing about this game is that you can use this platform with no prior knowledge of game app development. This platform features a drop wheel, asset bar, options bar, collision editor, monetization options, scene editor, and slider that make the game development much easier for the developers.

4. AppGameKit:
Let's move on to the next games development platform, which is helping the game developers develop fantastic games for us. This platform is called AppGameKit. This platform's excellent feature is that it has its development language that you can choose for game development. Otherwise, you can also use C++ libraries if you are not comfortable with its language. The best feature of this game is that you can develop your game on AppGameKit and send it to your mobile phone with a working internet connection for testing purposes.

5. Unity 3D:
The most popular platform in the game developers is unity 3D. Many leading game companies and brands want their game developers to choose this platform. It is not just a simple game development platform, but it is improving a lot more to be the game developers' one-stop-shop by adding new features in it.

Source:https://www.dotnek.com/Blog/Games/most-popular-mobile-game-development-tools-an

Game development is a significant business like other profitable businesses in the market. Game developers put new and advanced technologies into practice to develop a game that helps them generate money for the developer. For this purpose, they use many new avenues that generate the profit for the game developer and bring money to his account. Let’s know about the strategies that the game developers use to make money.

Advertising:
We all know that advertising is a crucial part of the business. Your business can’t grow if you don’t market it well in the audience. The better the advertising of your game, the more traffic it will grab. Game developers use the following types of ads that help them advertise their games on the internet world.

- Display ads:

The developer manages to display the ads of its game on different websites for advertising purposes. These ads include static ads, video ads, banner ads, pop-up ads, etc.

- Interstitial ads:

The ads are displayed in the interval. The developer displays the ads of their game in the interval period of different games where there is a natural break in the gameplay.

- Incentivized ads:

This type of ad gives you a reward for watching the ads. For example, in some games where you need coins, the developers give you an option to watch the video and get a specified amount of coins as a reward. Such kinds of ads are known as incentivized ads.

Fermium for apps and games:
It is a tactic for promoting your game to a wide range of people. In this technique, you allow people to use your game with limited features. Many app developers also use it for marketing their app by providing the users with limited features and promise to unlock the premium features when the user purchases the app. For example, in some paid games, you can play some game levels for free and then the game asks you to buy the app to continue playing.

In-game purchases:
If you succeeded in making a mark in the industry, then making paid games will help you earn money, for people trust you, and they will readily pay money to enjoy your product and its facilities. On the flip card, if you are a newbie in the industry, then making a paid game will not help you make money, for nobody likes to buy the game from an inexperienced person. But it does not mean that you can’t make money from game development In-app purchases are the secret to earning money from a free game if you want to earn money.

Paid games:
If you are a well-reputed game company in the market, the paid game can make the clumps of money for your developers. A company having a fan base like Minecraft, people will love to buy the new product that you launch in the market. So using this paid game tactic will work for you to make money.

The critical thing to mention here is that the paid games are only suitable to make money for the well-established game companies. This technique does not work on the new developers’ games.

Source:https://www.dotnek.com/Blog/Games/what-type-of-game-can-earn-more-money

Hacking is not considered a legal activity if it intends to steal one's data and use it for illegal purposes. But, some of the cybersecurity companies use it to track the unlawful activists on the social media platform by breaking into their website admin portal and limiting their access to the media. But most often, illegal hackers use it for their unlawful aims and damages the identities of the public websites by misusing their personal information. The following are some techniques that the hackers use for their nasty intention, and we should all be aware of them to stay safe from intruder activities.

1. Phishing
Start with the phishing technique, which includes the duplication of a public website to steal the money and personal information of the original site. In this technique, the hacker makes a repetitive website, and when the customer enters the credit card details on the page, the hacker steals the money or use the information for some illegal purpose.

2. Virus and malicious code
A professional hacker can easily slide into the websites' database and infect it with some virus or malicious code. Viruses and malicious software are available in the market that hackers use to damage your site and online reputation.

3. Cookie theft:
A cookie is a crucial part of any website; hackers can also use them for their damaging purposes. A hacker steals your website cookies using malicious software or a virus, and that is probably the worst loss of a website owner. It is because cookies contain many essential details, including browsing history, even the usernames and the passwords of the personal accounts. The hacker can use it to steal money by getting credit card details from your accounts, or he may destroy your online identity as a result of envy.

4. Denial of Service (DoSDDoS)
We all have heard about DDoS, but most of us don't know what it exactly is. DDoS stands for Distributed Denial of Service. Sometimes hackers also attack it to make the specific server unavailable for the users and customers. Hacker cracks the server by sending countless amounts of requests to the server. The server becomes unable to respond to all the requests and hence, crashes. The horrible thing about this technique is that it is not a time-consuming technique.

5. DNS spoofing
It is the most terrible technique for it makes a chain of damage. It uses the cached data from the past activities that all of us mostly forget about. It makes severe changes in the domain, and as a result, the traffic that comes at a website is directed to a malicious website. A hacker can also set up this attack in such a way that an infected DNS server may infect the DNS server, which makes a chain of infected servers infect others.

6. SQL injections:
If you give exposure to your SQL database and libraries to others, hackers can slide into those libraries and steal your confidential data. In this whole process, SQL injections play the primary role. These injections are apparently simple but can destroy your entire crucial and sensitive data, so beware!

Source:https://www.dotnek.com/Blog/Security/6-most-common-website-hacking-techniques-in-2

For those who are employing the services of app development as well as those who involved in it, whether or not it's a common dilemma in deciding to launch your mobile app for free or release it as a paid application, something that is possible on both the Android Marketplace & the Apple App Store.

The one thing that is quite attractive to many is the temptation of the money gain, and yet it has some apparent pitfalls for good reasons. Between a free app and a paid app, the most substantial difference is that the number of users potentially download it after seeing it. Then their paid counterparts, most free apps receive subsequent downloads and many more views because most users have a habit of sticking to the free version of app store while browsing for an application as they can try an app without paying for it.

Paid Apps
According to research, it's clear that by mobile apps that come from paid apps, 37.8% of the total revenue produced. It means that by charging users for their products developers and companies can maximize their profits.

As compared to free apps, the paid apps usually are more likely to use on a more regular basis and have a longer lifespan. It is because the users paid for an app can get more use out of it, and they're more likely to try it.

Paid apps can help to build a more premium image of a brand and are often associated with higher quality. Although for marketing purpose, the apps that are specifically designed usually become more successful if they're free.

Free Apps
Literally, there is zero download threshold with free apps . In the way of the user, nothing is standing. On a whim, they can download the app and decide if they like it after testing it. As compared to paid apps, the free apps usually receive more downloads because to purchase an app user must need to think twice or even thrice but to download something for free he/she can do it without spending any money and try it for free and keep this app in their phones if they like it.

To get tons of more users, the free apps make it easier, leading on from it. For network-based apps, this is particularly an essential thing, but beyond that, it’s certainly a good thing for any app to have a lot of users.

Users have a habit of having lower expectations with the help of free apps. Let's think they download your app, for a little while they use it, but in their everyday life, it isn't helping them. What have you lost in the long run? Nothing! There are many other people that find your app useful and could download it.

Conclusion
The paid apps and free apps offer plenty of advantages, and both can also offer the opportunities of business. So, whether you decide to keep your app free or charge for it, on each side of the argument, make sure you've weighed up first. You can take a hint from your competitors after analyzing their work and looking what they're doing.

Source:https://www.dotnek.com/Blog/Apps/free-apps-vs-paid-apps-which-one-can-earn-mor

Have you ever noticed how free apps make money? Let me help you to figure out. In routine, we visit Play Store, download an app, and start using it. Developers who offer free apps are also making money. Yes! It is true. There are a lot of methods for making money with these free apps. If you are thinking of creating your app and publishing it on the Play store and you want to earn money from the app; then you have landed on the right place.

In this article, we will discuss in detail how free apps make money, what are the best app monetization methods or strategies. Here are some of the top app monetization strategies, which will clear all your doubts.

Ad Revenue
CPM is ideal amongst the free app creators as it doesn't require the users to click on the ad for the application developers to earn money. The pay is less, but it's less disturbing on the user experience.

First and foremost, most developers use Ad Revenue as one of the most popular methods. The majority of app developers use this method to survive in the marketplace. One of the popular ad-network for mobile apps is ad-mob. Ad-mob is a product of Google, so you have not to worry about anything.

There are three types of ad revenue:

- (CPM) غیر مجاز می باشدt per Thousand Impression
- (CPA) غیر مجاز می باشدt per Action
- (CPC) غیر مجاز می باشدt per Click

Subscriptions
Subscription is also one of the app monetization strategies. Mobile App Developers offer some of the free content or some premium features in their apps for a limited time. You can take it as a trail. The time duration of this trial version depends on the developer's mindset. Maybe your free trail limit will be a week or a month, and after that, you have to take their subscription. And then, you will enjoy the fully featured app without any restrictions.

In-App Purchases
In-app purchase is also one of the best sources of ad revenue in the app industry. The in-app purchase covers-up about 47% of the total profits generated from the apps around the world. If you are thinking to develop a free application, we recommend you go for In-App purchase.

For example, multiplayer apps like PUBG, COD, players are always interested in purchasing some of the paid assets, so they gain the upper hand on their opponents. This is an easy way to multiply your earning.

Upgrade to Remove Ads
Most of the people do not like these pop-ups or banner ads in their apps. So, you can also take advantage of this. They will be happier to remove these ads for a lifetime. Many app developers build two versions of the same app. One is ad-free, and the other includes ads. So, you can also go for that.

Bottom Line
Every App monetization model has its benefits and drawbacks. However, selecting the right monetization model is suitable for your business. Analyzing your competitor's ways and tactics also help you generate a massive profit from your apps. If you still have any queries feel free to contact us.

Source:https://www.dotnek.com/Blog/Monetizing/how-do-free-apps-make-money-for-me

In revenues by 2021 mobile app set to generate almost 0 billion with approximately 350 billion downloads, apps are being sold, marketed, and developed at exponentially growing rates today, and there is no wonder in it.

Indeed, for download, there are currently 2.8 million available apps on Google's Play Store and Apple's App Store, another 2.2 million, and year after year, these numbers are growing.

On popular online stores with many available apps, the development time plays a significant role in it. Therefore, a query that is most commonly app developers get from clients is, "how much time is needed to develop an application?"

Which stages of app development need the most amount of time?
Developing the apps can take anywhere between three to five months on average, depending on the structure and the complexity of your app. Every stage included in the project require a different amount of time to complete, but out of these the most time-consuming tend to include:

- One or two weeks in writing a brief project
- Four to five weeks in researching your ideas with the developers
- Six to twelve weeks in design sprints
- Six to twelve weeks in development and prototyping
- Up to two weeks in deploying to the app store(s)

Always make sure:

The app development talks to you through the stages and process of the project, as to which stages leave the room for improvements, iterations, feedback, and testing, which will take the most amount of time and they will give you suggestions accordingly.

App Development Process
The app development timeline will be impacted greatly if a proper process is not followed for developing an app. Without following the process, your app will never make it to the play store. Those who have no creative experience or software will be at a disadvantage.

The procedure won't trump abilities, yet it very well might be a power multiplier for it. A solid procedure enables the imagination to thrive. Rather than intellectual ability and energy being committed to the normal, to some degree progressively commonplace components of an application, those things are just known. They become outlines to follow. They are standard, so the exceptional pieces of the application and key features can truly be honed.

Summing it up:
In each stage, realizing how much work is there to do for your app to be developed, hopefully, it'll help you to estimate the time it'll take. In planning and research, the more time you put, the more time you'll save later in the development process

Typically, though, the apps are being created from scrape to the launch point in three to four months. But the work never stops, if you plan to continuously provide the users with the latest updates as well as improvements. At last, it's essential to recall that the sooner you start, the sooner you'll have the option to carry your plan to the market.

Source:https://www.dotnek.com/Blog/Apps/how-long-does-an-app-takes-to-develop-in-aver

Everyone wants to get on a lead and rank high than others. It is challenging, particularly when it comes to mobile app development

Many factors contribute to helping you get there. Particularly in the case of mobile app development, the companies consider these tips to optimize them takes them towards improvement than the rest of the competitors.

Here are some tips to optimize your mobile app ranking. These tips can help you rank high for sure.

1. Understanding competition and customer
The most important thing that ensures your successful advertisement is to know your customers and competitors. You should focus on understanding the requirements of your customers, identify the keywords they use, and understand what they exactly want. In the same way, an in-depth competitor analysis helps you to know the search words that the competitors target.

2. Naming your app properly
Naming your app with related keywords can have a positive effect on your app store ranking. Focus on naming your app correctly.

Avoid naming your app with lengthy titles. App titles are usually shortened after the 23rd letter. You will come to know that the most famous apps also have short titles. The fact is that those apps are ranking high in-app store, have only three syllables in their title.

3. Use keywords wisely
The limit of keywords is different in different stores. In Apple’s App store, it is limited to 100 characters only, whereas, in Google’s Play store, it goes around 4000 characters. Focus on adding the most-used keywords. Every keyword has its significance and purpose and has its quality score. Make sure to use appropriate keywords to make your app rank high in the search results of the targeted population.

4. App imagery and description
The most significant features of your app are content and images. The wise use of keywords within the assessment can increase your app store ranking . Forceful app description works as an effective call-to-action and usually has a high conversion rate. You can use images, pictures, and screenshots of your app on different pages to display the design, functioning, and app’s layout.

5. App logo
Logo design has its significance because it acts as an important factor of advertisement and moreover represents the emotional attachment with the company. The instructions for creating app logos on different app stores differ from each other. The guidelines for Google’s Play Store and Apple’s App store are quite different. The icon you choose for your app must be creative and unique and should be relevant to your service or brand. Make sure that the quality of design should comply with the app.

6. Think-local, Act-global
Target the local market for your app. It will ensure the success of your app. In case your targeted population is China, the description in the Mandarin language can improve the ranking of the application, particularly in China. The name of an app can attract users. You can translate your content using different ways depending on the location of users. This can lead to high conversion rates.

Source:https://www.dotnek.com/Blog/Marketing/6-tips-to-optimize-your-mobile-app-ranking

Apps can potentially degenerate in billions of dollars every year in profits. In any case, the majority of the mobile apps that figure out how to do this are very low in number. A dominant part of the mobile apps are failures and actually, don't make any kind of cash. Along these lines, it is an incomprehensibly troublesome task to give a number on how much money can a mobile app makes considering the way that there are countless mobile apps. There is an unimaginable measure of variance in the measure of profits they figure out how to shake it up for their developers.

Things to know before diving into app development
Frequently, businesses consider how to bring in cash from an app idea without giving a lot of attention to what's the secret behind mobile apps that turn into a web sensation and how to earn a similar measure of fame and revenues. A result of which is that they fail to accomplish their objective.

Thus, the main thing you must consider while deciding how to bring in cash through app development and game development is to focus upon what features are making an app well known in the market. This won't simply increment the odds of earning potential profits, yet will likewise assist with lowering down the expense of creating as well as maintaining a mobile app

Platforms that make the most money for the apps
Above all else, you need to settle on which platform you need your app to work on. Because of variations in the market penetration and app development platform popularity, this could fundamentally affect the earning potential.

Android app platform
The Android platform is leading the developers with an average income of .6K. Android is a leading app development platform that continues to penetrate the market. This is one of the platforms that you could use to earn cash.

iOS mobile app platform
The iOS is a mobile app development platform of Apple. The iOS developers at mid-level make about .6K per year. It ought to be noticed that as far as income, both Android, as well as iOS, are "top-heavy," with a significant part of the profits being gained by the top of the developers. A portion of the more youthful market mobile apps developers have begun recruiting specialists in mobile apps marketing to help them to link the gap.

Type of revenue mobile apps generate
App development is a large industry. Worldwide income from mobile apps is relied upon to earn 8.9 billion by 2020, up more than 200 percent from 2016. Gaming applications dominate the top application list. Most of the game applications are free to download, though in-app purchases make the real money.

Which mobile apps category makes the most money?
The class your useful application has a spot which will have an immense impact on the sum you gain from the app.
There are a couple of mobile apps like ride-sharing applications. However, hold the capacity to acquire high income for your business anyway doesn't consider a high challenge. Regardless, some keep you focused on the sum you can get from the application.
Here are those classes that you should take a look at to earn high profits for your business.
- Entertainment Apps
- Music App
- Gaming Apps 
- Social media Apps 
- Fund Apps
- Business Apps 
All things considered, there are unlimited possible outcomes for acquiring piles of money connected to the mobile apps you submit to the app stores. You simply need to hunt

through the choices and make the best out of it.

Source: https://www.dotnek.com/Blog/Monetizing/how-much-money-can-you-earn-with-mobile-apps