development

Website analysis helps you to improve your website, increases your site ranking in search engines , and also increases your website traffic and lead you to greater business success.

Analyzing a website allows you to realize your weakness in each field and put too much effort to repair and strengthen the weak part of the website as much as possible, continuously analyze the website and try not to lag behind competitors, so you can maintain your position in the search engine results page. It is important to note that the analysis of a website must be done completely, including site load speed analysis, dwell time analysis, analyze positive or negative user experience and etc., that by knowing all this points you can realize the real position of your website.

What is website analysis?
Analyzing a website allows you to access data and information that reflects the performance of your website, the important thing is that without a proper, accurate and appropriate analysis, it is impossible to make any decision and find an optimal way to optimize your website on a search engine results page .

In the way of doing correct and principled analysis of a website, first, the most important step is to be able to determine and realize the goal of analyzing the website, correctly, the next step is creating meaningful content, and always visualize to optimize a website according to the data analysis. Finally, we have to implement all the changes in order to optimize the website and do this operation continuously to achieve the goal we had from the beginning.

Also, if you have trouble analyzing the website or if analyzing the website data is complicated, it is possible for you to use SEO tools to analyze your site as quickly and accurately as possible. We will explain more about the website analysis and tools in this article.

Steps to achieve an analysis:
Determine the correct goal:
Analyzing a site is a must, but a less principled one is not accepted.

The goal of analyzing a website may be, optimizing site content, site speed optimization, optimizing bounce rate, optimizing the performance of a website, optimizing the user experience, or other goals. First, let's know what our goal of website analysis is.

Visualize the ways to reach the ideal website:
Check all the information and data, if you realize that the website traffic is low, by data investigation, you will come to the conclusion that the reason is the low speed of the website that has caused few visits and low click-through rate , so it is an ideal way for you to recognize the weak points of the website and work on them.

Test all events:
At this stage, you can also use the site analysis tool, for example, you can use Google Analytics and analysis tools and observe all user behaviors in reality without visualizing.

Comparing reality with hypotheses and making changes:
So far, we have a website that is our ideal, and we know the real events that has happened on the website, we must now deal with the difference between these two, and also answer the question that why there is a difference between these two, after reaching the answer, it is time to make changes to the website and constantly monitor it to achieve the goal we had from the beginning.

Website Analysis Tools:
1- Google Search Console:
Google Search Console allows us to solve problems by checking the website traffic and visits, as well as the search performance on the website, so by solving all the identified problems, we can optimize the website and get a high ranking in Google search results

2- Crazy Egg tool:
Through Crazy Egg , the behavior of website users can be observed and analyzed according to Heatmap, List Reports, Scroll map reports, Confetti Snapshots. According to all this information, problems can be investigated and resolved.

3- Ahrefs SEO toolbar:
By using Ahrefs , you can review and compare website pages individually, identify better performing websites based on their content or keywords, and view click-through rates through specific keywords.

In general, tracking redirect links, nofollow links, preparing a complete SEO report on the webpage and etc, can be checked through Ahrefs SEO toolbar. In other words, the following can be done through this tool:

Organic traffic estimation

Number of backlinks

Number of referral domains

Ahrefs Domain Rating (DR)

Ahrefs URL Rating (UR)

Ahrefs Rank (AR)

4- Ubersuggest tool:
Ubersuggest introduces you the best strategies that your competitors have taken and succeeded in, so that you can use them, and be successful as well.

5- SimilarWeb tool:
The SimilarWeb tool allows users to view important factors for a website, including engagement rate, website traffic, keyword rankings, and the reason of a high website traffic. The SimilarWeb extension provides the SimilarWeb.com directly in your browser toolbar and enables you to get in depth statistics by a single click on any website you visit.

6- Check My Links tool:
Check My Links is a tool that looks for broken links in a website. This tool checks all site links, both external and internal links , to find broken links and fix them before publishing.

7- BuzzStream tool:
This tool finds the right backlinks to achieve a good ranking and the goal of BuzzStream tool is to be seen more and increase the website traffic

8- Woorank tool:
Woorank saves the time we spend on optimization and the price we pay for doing it. In fact, it helps us by giving reports from different sections.

 
The UserTesting tool allows you to ensure that the purpose of creating a website or making changes on it, is clear before creating it.

10- Google Optimize tool:
Google Optimize determines the effectiveness of website changes and ultimately helps web designers to increase visitor conversion rates and overall visitor satisfaction.

11- GetSiteControl tool:
GetSiteControl provides all the features you need to run more and better polls, collect email addresses, collect feedback forms from users of a website, and use interaction and Q&A boxes with website users to do whatever that needs to be done to fix a website's problems faster and more accurately to rank high on the search results page.

12- SEMrush tool:
Semrush is one of the best tools for keyword analysis, SERP position tracking and competitors’ SEO profile analysis also offers general solutions for website optimization, content optimization, attract more users through social media and competitive research.

13- Pingdom tool:
The Pingdom tool is widely used to check page speed and control downtime.

14- G2 tool:
By using G2, you can get an overview of what users want from competitors' websites, you can also use this tool to find out what users of a website like or dislike, and then based on all this obtained information, try to optimize a website as good as possible.

15- Moz Pro Tools:
By using Moz Pro tool , you can visit different pages of a website and investigate the reason for growth of a website, and finally optimize it.

16- Hot Jar tool:
The Hot Jar tool analyzes the use of a website through heatmaps, poll boxes, etc., and shows the strengths and weaknesses of a website to the SEO expert to improve website ranking.

Aspects examined by site analysis tools:
So far we are familiar with a number of site analysis tools, but in general site analysis tools examine the following aspects.

.Website speed analysis
.Website credibility analysis
.Analysis of site content (it should not be copied)
.Analyze the availability of all website URLs for Google bots and users
.Website keyword analysis
.Website conversion rate analysis
.Competitors’ SEO Analysis
.Click-through rate analysis
.Backlinks analysis whether they are spammed or not
.Analyze all internal and external links
.Analyze page structure
.Analyze title tag, photo tag
.Analyze the performance of social media pages
.Analyze the availability of the website on smartphones and etc.

Last word:
In this article, we tried our best to mention the ways of analyzing your website , faster and more accurately and take the steps in the right direction in the field of site optimization using the correct site analysis methods. The important thing is that everything should be done continuously to see the result, so that you do not lag behind the competitors, and you can always provide the most up to date content for your website users.

Source:https://www.dotnek.com/Blog/Web/what-is-website-analysis-and-the-related-repo

using other native applications, if a link is placed, users will have access to that page after a while after clicking on it. But in web applications, due to the integration of their environment, both of which are on the web, access to linked pages will be done very quickly. In using web applications, there is the possibility of bookmarking them, simple sharing of web applications through links, and the possibility of searching and quick access through search engines, and are other features of web applications.

PWA compared to native Android, iOS and Windows applications
Due to the fact that native applications are designed for each platform and version of the operating system with other programming languages, it is not possible to run them on any operating system or on any platform, and you must find the appropriate application with the platform and operating system. Which is time consuming and even غیر مجاز می باشدtly. But the use of web applications has made it possible for all users to access the program they need with any operating system, with any platform and with any device and hardware.

Or users may want to update the app they are using and benefit from newer versions, but are unable to do so due to software and hardware limitations on their device. For example, it may not be possible to upgrade to more up-to-date versions due to the low version of the hardware source. Or due to differences in software resources and operating systems, it is possible to install and upgrade. With web applications, it is possible for all users to always use the latest versions of applications or not to be deprived of using these applications due to the low level and version of hardware and software resources. In other words, all users have access to a single source, and if an update is made, all users can use the updated applications.

The three main axes of web applications:
- Possibilities
- Reliability
- Ability to install

Advantages of using local applications over web applications:
Ability to have full access to hardware resources and other features of the phone:
In using local applications, users can use all the features of the phone such as notifications, GPS, camera and other hardware features. Also, each of the local programs has its own specific icon that allows easy and fast access after installation.

Much more time share of user interaction during the day:
According to statistics, users spend about 90% of their time on native and existing applications on their devices and only 10% of their time to use web applications or web browsing.

Disadvantages of using local applications compared to web applications
Users do not want to install applications:
Due to the bulk and weight of many applications, users are not interested in installing applications on their systems, so they avoid installing a large number of applications and prefer web applications with Use more up-to-date versions.

Existence of various operating systems:
There are various operating systems with various platforms, each of which must be designed separately in system versions and mobile versions, which is a problem that most users face and to use. Local applications must provide a version related to their operating system, which the existence of web applications has solved all these problems.

Web applications are highly developed and have been welcomed and used by many users because they do not need to be installed on hardware and software resources, they can be provided offline. It is recommended to use web applications in case of volume problems and lack of hardware and software resources.

Source:https://www.dotnek.com/Blog/Web/what-is-pwa-progressive-web-apps

Site conversion rate is another indicator of impact and marketing returns. By using the conversion rate, you can measure the impact and quality of the activities you perform on the site. The conversion rate is used to calculate the amount and number of users you have invited to the action you have invited. For example, you want to invite users to click on a link, in which case your conversion rate will be the number of users you follow. In other words, the conversion rate clearly indicates whether your efforts to convince users to do something have been successful. The higher the conversion rate, the better. Therefore, conversion rate is one of the other indicators to evaluate the site's return and ranking.

What is the conversion rate?
Conversion rate in plain language is the number of users who convert and act according to what you say. Or in other words, the conversion rate is the number of users you were able to persuade to do what you wanted them to do. Depending on the type of business and your goal, what you want users to do will vary.

The most common goals in conversion rates are as follows:
- Activate a paid or free subscription, subscribe to newsletters or download sites and watch movies
- Contact your company
- Make purchases
- Complete and submit contact forms and other types of forms
- Register on the website and activate the account
- Download an item or file such as digital and electronic books, mobile apps , applications
- Upgrading the services received
- More interaction with the site, such as increasing the time spent on the site, increasing the amount of comments, more visits, visiting similar and related sites
These are examples of the most common conversion rates that site owners try to persuade and persuade users to do, because the higher the conversion rate , the better your website's quality.

How to calculate the conversion rate?
Calculating the conversion rate is very easy. The hardest part is persuading users to do what you want them to do. All you have to do to calculate the conversion rate is divide the number and conversion rate by the total number of visitors and then multiply it by 100 to find the percentage. In this case, the conversion rate of your site will be obtained. In other words, we divide the number of convinced users by the total number of users and visitors, and finally multiply it by 100 to find the percentage. A higher conversion rate indicates that the number of convinced users is higher, and this is very good.

For example, if the number of visitors to your site is 20,000 and the number of users convinced to do the job you want is 5,000, your conversion rate will be 25%. Calculating conversion rates is not difficult, but you can use some free and online services such as Google AdWords or Google Analytics to calculate your site conversion rate. These services will automatically calculate the conversion rate for you and display it in the user interface.

One of the advantages of the conversion rate is its flexibility, so that you can expand or limit the range and scope of the conversion rate calculation. For example, you can calculate the conversion rate of your entire website compared to other sources.

Here are some examples:
The conversion rate of a marketing channel:
What is the conversion rate of AdWords traffic? Check the conversion rate through the received traffic in this way

Site Page Conversion Rate:
Check which page has the most impact on your website
Ad conversion rate: How has the performance and impact of advertising in increasing conversion rate been, examine the impact of advertising in every way

Campaign conversion rate:
Investigate the performance and impact of the campaign in calculating and increasing the conversion rate

Keyword conversion rate:
Investigating the impact and performance of the keyword in calculating and increasing the conversion rate , examining which of the keywords had the highest conversion rate and which one had the lowest conversion rate.

Is duplication also calculated at the conversion rate?
The question may arise for you and the site and business owners whether the number of duplicate rates from one user is also effective or not.

As we said, the conversion rate is obtained by dividing the number of converted and persuaded users by the total number of visitors, and also the conversion rate will be calculated by one person. Therefore, the duplicate conversion rate is also calculated. For many businesses, the conversion rate is equal to the click-through rate . Therefore, click conversion rate is one of the effective indicators in calculating and evaluating efficiency and performance.

In calculating the conversion rate, pay attention to the volume and quality of information
In calculating the conversion rate , do not only pay attention to the percentage obtained, you must also pay attention to the amount of statistics and the total number of visitors. For example, imagine that your conversion rate is 100%, but this is while the number of visitors to your site is one, so it cannot be said that you have a popular and good performance. Or, for example, 5% of the 20 visitors have been converted and one of them has been accidentally and accidentally converted? Can you say that you performed well?

So you have to take into account the wrong percentages in calculating the conversion rate and the number of visitors. Wrong percentages such as random conversions, people who wanted to convert but did not, people who did not want to convert but became, specific time periods when the conversion rate is sometimes too high or too low.

Of course, the time intervals for obtaining the conversion rate of different types of sites are not the same, so that for some large and famous sites, the conversion rate will be considered within a month and the same rate will be reliable. Was.

What is the best conversion rate?
The conversion rate depends on factors such as traffic quality, field of activity and type of business, what you expect from users, and so on. A higher conversion rate is better because, as we said, it shows the amount and number of users who have influenced you and done what you asked them to do. For relatively small sites, a conversion rate of 2 to 5 percent is the best conversion rate and a good statistic. Another important point to note is that conversion rates do not always mean sales. In many businesses and store sites , the ultimate goal of sales will not be profitable even if the conversion rate is higher but sales are low. So consider the conversion rate as a useful indicator to calculate the return, but also take the necessary measures to increase sales or traffic or anything else.

How to monitor conversion rate?
Conversion rate is not the only indicator of site performance and traffic evaluation, but it is one of the useful and useful indicators for evaluating site performance and by monitoring and controlling this index and its results, we can focus on our strengths. Improve your weaknesses, but to do and better understand this, you should use experts and those who are skilled in this field, because if you use those who have no expertise and science in this field, not only may not be a good result. It will not take, but it will get even the opposite and worse result. Of course, the number of people who use their strengths and weaknesses in the site and returns in a principled and professional manner is very small, and you can reach the best point among businesses and site owners by observing these principles and expert supervision.

Of course, most online services help you measure the quality of the quality of your traffic and site:
-Google Analytics
- Adwords
- Facebook Ads, Instagram Ads
- Twitter Ads
- Pinterest Promoted Pins

Methods for monitoring conversions through Google Analytics
Monitor a specific URL:
You need to set a goal to know the conversion rate of a particular page of your website. This process uses notification of conversion rates for forms that are on a separate page but related to the website. To use these features, you must set a goal in Analytics and after some steps, achieve your desired conversion rate and statistics.

Monitoring the time of user presence:
Google Analytics can be used to know the amount and duration of user presence. Do these questions come to you that the duration of the user's presence on your site has an effect on your conversion and traffic or not, how long is the presence of users on your site, how long users stay on the pages of your website and ...
To answer these questions, it is better to use the Google Analytics service, and by creating a duration in Google Analytics, you will find the answers to all your questions. Of course, after answering your questions, it is better to work on your weaknesses and improve your performance.

Monitor the number of pages visited per user visit to the website:
Similar to the second case, the question arises as to which page of your website users have been, or how many users have visited a page of your website, it is better to use Google Analytics to find the answers to your questions.
Conversion rate is one of the most important indicators for calculating and evaluating site traffic efficiency, and site owners can easily obtain the desired information by calculating and considering the conversion rate and know whether their performance is to persuade users to do something. Effective or not. In this article, you will get acquainted with the concept of conversion rate, how to calculate it and its application, now it is time to take the necessary steps to calculate and increase the conversion rate of your site .

Source:https://www.dotnek.com/Blog/Web/what-is-the-conversion-rate

In recent decades, communication between users and site owners or business owners has been one-way, and communication between them has been only for sending letters, calls or things like that. But today, with the advancement of technology, communication between users and business owners has expanded so that users can also produce content for businesses, which is user-generated content called UGC . We will explain more about UGC in the following.

What does UGC stand for?
UGC stands for user generated content . User-generated content is very useful and effective for businesses. A clear example of UGCs are posts that users upload to social networks such as Instagram , YouTube, Facebook , etc. Or the comments and comments that users put under different types of posts are the same as UGC or user-generated content. UGCs can have different types depending on the type of business. For example, they can be video, video, text or anything else. Therefore, the content produced by the user in a business can be of different types and there are no restrictions. If user-generated content is important to your business, you need to create a space that encourages the user to produce content.

What is UGC?
Until decades ago, there was a big wall and distance between users and business owners, so the communication between them was quite limited and one-way. This limitation of communication between users and business owners meant that they were not informed of each other's views. In this case, they could not take the necessary measures to meet the needs of their users and improve their business. But today, with the advancement of technology, space has emerged that makes the relationship between users and business owners wider and more unlimited. In this case, users are in touch with business owners and can apply their opinions to them. It is even possible for users to generate content. User-generated content can come in many forms, with some experts saying that every move a user makes on a site or page is a UGC. Even if a star comments on a site, it is considered user-generated content.

If you have a website where user-generated content is very important, experts say it is better to pay close attention to the following three points and also create a space that encourages users to produce content and activity.

It is valuable and effective content that has the following three characteristics:
- Published publicly in the cyberspace of the website or social pages.
- The necessary effort has been made to produce that content.
- Produced professionally in a specific and of course related framework and format. (This framework can vary depending on the type of business.)

What are the benefits of UGC?
User generated content will have a huge impact on the brand and business. Content generated by users makes the voice of users reach the ears of the business owner and of course other users. By producing content to business owners, users apply their ideas and desires and establish a strong relationship with them, which can meet their needs and improve business performance. On the other hand, the content produced by users can also affect other users, so that other users use their opinions and can make decisions based on what they say. Statistics show that the impact of user-generated content on other users is much more effective than content generated by the brand itself. The regular customers of a business, if they are satisfied with the business product, can turn other visitors and users into buyers and customers. Therefore, the presence of content produced by users is very important.

The most important influences and importance of UGCs are the following:
- Build trust between users and audiences
- Increasing users' awareness of the brand and its products
- Generate content for free, quality and effectively
- Strengthen the brand and introduce it to many people
- Identify the real needs of users, identify their needs and try to meet them
- Increase the variety of content created
- Improve business interactions
- Contribute to content marketing and have a positive impact on marketing
- Possibility of personalization for the audience
- Create sales standards and help increase sales
- Introducing brands and products to a large number of people
- Increase users' trust in brands and products

What is the importance of UGCs in business and SEO?
User-generated content is so important that many large websites and businesses have a strong, professional, and dedicated team to evaluate the impact of user-generated content. User-generated content increases users' trust in the brand, which ultimately leads to increased sales. Also, a large number of users identify brands and products through UGCs , and this increases the user and visits to the site. Content generated by users is produced for free or at a lower غیر مجاز می باشدt but with very high quality, which reduces the غیر مجاز می باشدt of producing business content.

That is, user-generated content allows business owners to produce less content.

SEO is one of the most important things in sites that many efforts and measures are taken to strengthen it.

What is the impact of UGC on SEO?
Content generated by users includes their opinions, their needs, the strengths and weaknesses of the business. Business owners can identify the needs of users by carefully examining and paying more attention to UGCs, and to meet their needs, raise other issues and take the necessary measures, in which case, according to the needs of users, your audience. Increases which ultimately leads to increased site visits and rankings . So the impact of UGCs on SEO is as much as the attention and importance of business owners to them. The more they pay attention to the content produced by users and take action to meet their needs, the site traffic will increase and will have a positive effect on the site SEO.

3 positive effects of UGC
1- Increasing the amount of user time on the site (time on site)
The amount of time users is present on the site is directly related to the quality of the content on the site. The higher the quality of the content on the site, the longer users will be on the site. You can also provide comments by users to increase the duration of users on the site. In this case, new users will be present on the page for a long time by reading and seeing the comments of other users, and they will trust the brand more. So content produced by other users in the form of comments can increase the time spent on the site and users' trust.

2- Increasing brand credibility and improving conversion rates
Content generated by users in other modes will increase the brand credibility so that the introduction by users will affect other users. According to statistics, the impact of user introduction is greater than the impact of the brand itself. Instead of paying attention to the description of the product or brand, people will pay attention to the views and opinions of the people and users who have used them.

3- Creating new and non-duplicate content
Content produced and published in cyberspace must be creative and professional because users get tired of duplicate content and are no longer affected by it. That's why you always have to create new content. Content produced by users in various formats of video, video, text, etc. are produced very creatively and skillfully, which is a great help to business owners who no longer need to produce different types of content. The production of different types of content by users will make business owners produce less content and the غیر مجاز می باشدt of producing content will be reduced.

The impact of user-generated content on branding
Every business should take the necessary steps to strengthen its brand or branding, which will increase traffic and sales. Content generated by users on the sites will help you better understand their needs, their comments will gain more trust from other users, and even the inclusion of product problems by users will increase trust. As trust increases, so does sales, and as sales increase and your traffic increases, your brand is recognized and evaluated by other users. So users have a big role in increasing traffic, increasing sales and strengthening the brand of a business.

UGC Campaign
The strategy of the 
If you have a website or business where user activity is very important, it is better to create a space to encourage users to produce a variety of content related to your business and brand. Because the impact of introducing products and brands by users is much greater than the impact of introducing brands and products by the business owner himself.

Source:https://www.dotnek.com/Blog/Web/what-is-ugc-in-seo

In order to be better able to be present in the job market and overcome your other competitors and make good progress, you should be familiar with some terms that exist in the field of web and site design so that you can easily set goals and find good and suitable ways to Use success, increase traffic and visit your website . One of the most widely used terms in the field of web and SEO is the concept of spiders and reptiles. This article contains valuable concepts and explanations about these terms that can be very useful for beginners in this field. It is recommended that site owners and newcomers do not miss this article and its description.

The concept of spiders in SEO
Having software called spiders in search engines can be a very interesting topic for users. Many users may be wondering what the spider has to do with search engines and SEO. To answer this question, we need to analyze the performance of the spider in the main world to discover its similarity in the real world and the virtual world of the Internet. Spider-Man jumps from building to building and from wall to wall, dismantling tall buildings. In the virtual world of the Internet and search engines, when optimizing sites , crawlers and spiders inside search engines go to the site and other pages through in-site links. In other words, the links on sites and pages act like spider webs, and spiders go from page to page and from site to site through the same links. Spider is software that has been placed inside search engines and optimized to go to various pages and sites through links and optimize their content.
Crawlers are software that follow the links on pages as an algorithm to reach different and related pages and index their contents for search engine databases so that the search engine database is always up to date and can After the user search, display the result easily and quickly for the user.

Spiders are software that scrolls from page to page, scanning and indexing their contents. The links that spiders use to go to other pages are called feeds. Spiders use the links on the pages as a webbing thread. Here we can understand the importance of internal and external linking , and site owners need to be careful about linking in order for their site pages to be better indexed and placed in search engine databases.

How spiders and crawlers work
Spiders use it to index the pages of your website through links on various pages. Spiders work according to certain policies. Their work policies are as follows:

- Selection Policy:
One of the policies that spiders use to select pages from the website to be indexed. This means that they use this policy to determine which pages of the website should be indexed.

- Re - Visit Policy:
A policy used to review and revisit web pages. As web pages are first viewed and optimized by search engines and then placed in a list, it is up to the spiders to revisit and rediscover which of the web pages in the list should be revisited. Be re-examined and this diagnosis is made using this policy. In other words, this policy is used when crawlers have indexed page content and placed it in database directories, but for better and easier access they should check the links in the database, which The review is done through this policy.

- Politness Policy:
This policy is used when search engine crawlers and spiders notice that there is no overload. Of course, reptiles are very sensitive to this issue and focus a lot so that the page being examined does not have duplicate pages so that duplicate pages are not indexed again.

- Parallization Policy:
This policy, which is the last stage of reptile operations, is about how reptiles and spiders are distributed on sites and pages, and causes them to coordinate on how to disperse and perform operations. Of course, in this type of policy again, great care is taken not to index duplicate pages.

How spiders and crawlers work to index web pages is divided into three steps:
1- crawl
2- indexing
3- search engine
In the first stage, reptiles go inside all the contents, posts and posts of different types of sites and crawl between them to get enough information and store it in the database.

In the second stage, the information obtained from the crawling stage is placed in the database and stored so that in the last stage, when users search, search engines can find the appropriate and desired result of the user from the database and provide it to users.

Factors affecting how reptiles work:
1- Domain name:
The importance of domain name based on new Google algorithms such as Panda algorithm is very high and domains that have keywords will have special importance and privileges in ranking and ranking. Domains that rank well and have Google ratings are more likely to be scrutinized by search engine crawlers.

2- Backlinks:
As we have said in other articles and other sections, backlinks and external links are very important in being in the top rankings and for your pages to rank well by search engines. And if Google gets it, it's better to use principled linking. If the linking of your site is not principled, it may even have negative and bad effects for your site. The links between the contents of the pages are like algorithms that crawlers follow to go to other pages. In order for your pages to be indexed by crawlers, you need to use basic linking.

3- Internal links:
Internal linking is used to direct the user from one page to another page of the site. If your linking is principled, you can keep the user on the site for a long time and make them see other pages of your website. Principled internal linking is very important in directing crawlers to other pages of the website to index content and store it in search engine databases.

4- Sitemap:
After placing your site on the servers, it is better to specify your sitemap

5- Duplicate content:
Duplicate content is not suitable for Google and SEO, and if you see duplicate content, negative points will be considered for the site. Even reptiles are very sensitive to this issue and will not be indexed according to the Politness Policy if faced with duplicate content.

6- Meta tags:
Using more common meta tags and tags has no effect on the appearance of the content, but will help crawlers more in indexing web pages. Meta tags have a great impact on identifying sites to search engines and optimization.

Top Crawlers
Top Crawlers
One of the most famous crawlers of Google search engine that stores content after searching and indexing in search engine databases for easy and fast access.

Ahrefs:
This web crawl ranks second after GoogleBot . It is a tool for checking page backlinks and can also be used to check your competitors

Ahrefs web crawl features include the following:
- Conduct backlinks research
- Tracking and ranking
- Web monitoring
- Website review
- Competitive Search Analytical Report
- Check broken links for key research

SEMrush:
This crawler has a complete package for site reviews, social media, traffic and SEO.

SEMrush crawler features include the following:
- Attract more traffic
- Track routes and sitemaps
- Analysis of reports
- Ability to build a list of powerful keywords
- Diagnose and solve technical problems
- Detect and find negative SEO

SEO Spider:
Among the crawling features of SEO Spider , the following can be mentioned:

- Integration and communication with Google Analytics
- Provide a list of URLs
- Ability to find duplicate content
- Ability to find broken links
- Browse robots and other instructions
- Perform updates

Sitebulb web:
This software can be used for Windows and Mac operating systems.

Sitebulb web features include the following:
- Having a powerful engine
- Visualize graphs and charts to facilitate and assist users in understanding issues
- Provide different types of reports, comprehensive reports, unique reports
- Ability to provide recommendations

Seomator:
This tool is designed for technical analysis, architectural specifications and sitemaps. This tool sends a complete report and evaluation of performance and problems to the site owner's email to tell them the areas and sections that need repair and maintenance to improve.

Seomator features include the following:
- Suitable for SEO of small and medium organizations
- Provide practical warnings and advice
- Provide reports
- Limiting URLs

Deep crawl web Crawler: Features of deep crawl web Crawler include:
- Monitor the site regularly
- Recovery through pandas and penguins
- Assist site owners in prioritizing and linking errors
- Architecture and website design , optimization

Serpstat:
Has ideal packages and tools for hacking, marketing and SEO growth

Serpstat features include the following:
- Has a SERP crawler
- Ability to monitor keywords, backlinks, content
- Sitemap tracking

OnCrawl Web Crawler:
This software provides detailed images and information about the impact of SEO on the website

OnCrawl features include the following:
- Help to better understand traffic
- Monitor and control the performance of the website, backlinks and internal links
- Measure the quality of content and specify it for improvement

Raventool:
This software is designed to manage ads and campaigns.

Raventool features include the following:
- Specify the data accurately
- Provide accurate and detailed reports
- Suitable for producing PDF files
- Provide marketing reports
Now that you are familiar with the concept and how search engine crawlers work and their impact on the site ranking , it is better to follow your tips to better index your site by links to crawlers and spiders. is.

Source:https://www.dotnek.com/Blog/Web/the-concept-of-spiders-in-seo

The content you put on your site reflects your knowledge and information, expertise and how important you are to your users. If you do not leave any posts for a long time or do not update your old posts, you will miss a valuable opportunity and even your site traffic may suddenly decrease.

Why should we update old posts and website content?
Imagine a user is looking for something that comes across your site post, in which case the user at first glance realizes that your post is old and has not been updated and may not read your post at all and leave your site unimportant and not even return to your site. Because the user will notice at first glance that the content is old and may assume that you do not have enough knowledge and expertise in posting and do not care about your users. The next series will refuse to visit your site.

Or else the old content you wrote may be based on old Google and SEO algorithms that are outdated at this time, in which case your post will be negatively damaged. For example, according to Google's previous algorithms, writing a large number of keywords in a post has had a great positive effect, but if you follow this outdated algorithm, your post may be completely ignored.

In general, there are three types of scenarios for the negative impact of old posts:

1- If your website is not updated and there are old posts in it, Google will show your site when searching in the lower categories of search results due to the importance of updating and updating the content. Or it may even display search results on subsequent pages.
2- Older posts on your website may have been written according to old Google algorithms that are now obsolete. In this case, when optimizing your website posts, it may have negative effects and reject your post due to non-compliance and non-compliance with new algorithms.
3- You may want to put different keywords for your old posts and Google will show some of the screws of your site or put some of them in the high rank that make it difficult to display your post in the top search results or Impossible.

Important tips for updating old posts:
Updating old posts is much more غیر مجاز می باشدt-effective than creating new ones:
Creating new posts requires very high غیر مجاز می باشدts, which is not غیر مجاز می باشدt-effective at all. Instead of creating new posts, it is better to update the old posts and adapt them to the new Google algorithms and the needs of the users. In other words, old posts are the capital and main treasures of any website. But the mistake that business owners may make is to think that the more posts on a website, the better it will be at attracting users, which is why such people and business owners are so involved. They do not pay attention to creating new posts to old posts that are treasures and do not update them to attract more users.

Quality is more important than quantity:
The number of posts shared on a website may be very large, but most of them are duplicate and similar to each other, so that none of the several similar posts can meet the needs of the user. In this case, none of the several posts can satisfy the user, because it is not of sufficient quality. The strategy that the more posts, the more traffic will be old and now it does not have much efficiency and impact, instead of a large number of duplicate posts and similar quality posts have a great impact on attracting users and increasing traffic on your site

How to identify old posts that need updating?
The answer to this question depends on the type of business and your activity. But the general point about all businesses is that you have to analyze and review your posts between specific time periods, monthly, yearly, etc. to eliminate their shortcomings and shortcomings, and the post Exercise your old ones based on new algorithms.

If your business and type of activity is competitive and you should always be up to date and share new content, you should update your old posts as soon as possible. For example, if your field of activity is about law, business, economics, and the principles of business, income, marketing, etc., you should update your posts at each period of change. Note that you should not submit new posts with the same content, but you should update your old posts so that old posts are no longer displayed to users. You also need to be careful about how Google optimizes your site and search engine optimization , and what it does with old, updated posts. The mechanism of most search engines is to display new content in the top rankings of search results, so update your old posts.

How to select old posts to update?
Posts that are mostly in the field of law, business, marketing principles and technology, etc. should be updated in different time periods, because these issues are constantly changing. The process of updating previous posts may seem time consuming to you, but in fact updating a post can be adding an image, changing a paragraph, adding or reducing a section.

Examine your criteria
To improve performance, you need to constantly review and analyze your site to get the best and most desirable results. For example, you can pay attention to how your users interact and see how much they are present on your pages and posts, and according to the duration of their presence or the speed of jumping from one post to another, make the necessary decisions and take steps to improve your performance. Give. You can get information about the duration of a page or the speed of jumping from one post to another and such information can be obtained through Google Analytics and other services. You can use users' comments and find out their needs and update old posts according to their needs or provide new posts to meet their needs.

Analyze your SEO
You must be careful to analyze your SEO so that you can identify your strengths and weaknesses and use them to improve your performance. By considering new keywords and new principles of using keywords, you can easily update the contents of your previous posts. Be sure to use keywords that are liked by users and are mostly searched by them. You can use Google services to find new and popular keywords.

How to get the best updates?
Always remember that updating is one way to increase traffic and traffic, it is not the only way. Therefore, you should identify the posts that need to be updated by taking the time, accuracy and attention, and take the necessary actions on them. You should check the posts to determine what this post needs and what should be reduced or increased.

Here are some commonly used actions that work well:
Use new data:
Older posts with the same content by inserting new data such as statistics and news

Create the best posts:
Always consider your best posts as a showcase of posts, in this case you can even identify and update old posts based on your best post.

Question to yourself:
You should always ask yourself if your posts are new? Do my posts need updating? Which of my posts should be updated? By asking and answering such questions, you can easily determine and go your own way.

Convert textual content to infographics:
You can convert previous content to infographics to better diversify and convey your mesغیر مجاز می باشدe and purpose.
Inserting valuable details: You can both attract the user's attention and improve your site's SEO by entering valuable details and information such as the author's name or about it.

Other ways to increase SEO in old posts
- Add pictures or video and ...
- Linking related posts on different pages to attract users' attention and increase the views of other posts
- Knowledge of new principles of using keywords and using new keywords and not using old and obsolete keywords
- Increase text length and content
- Use optimized titles and descriptions
- Review of new search engine optimization algorithms and new SEO principles

Old post publishing methods
- Linking old posts and related new posts
- Linking posts, you have written to other websites and pages
- Collaborate with other bloggers to increase post traffic
- Create an album of the best upgraded posts, new, old
The ultimate goal of all these measures is to increase traffic and traffic, but it should also be noted that in addition to attracting users and increasing traffic and traffic, have your posts been able to attract users? Were you able to adapt your posts based on new algorithms and new principles?

Some general reasons to update old site posts and their impact:
- Increase traffic through content updates:
Search engine optimization engines display posts that have been updated in the last one year at the top of the search results rankings, and the post that is displayed in the top rankings, the user can easily recognize that This post is not old and has been updated for a maximum of one year. By doing this, you will see an increase in traffic and visits to your site.

Fresh content:
According to Google's new algorithms, Google gives special points to sites that are up-to-date and provide up-to-date posts, and this issue is not hidden from anyone. So one of the other reasons to update posts is to get special points from Google.

Fixing spelling and grammatical errors in content:
Among the content that contains misspellings or grammatical errors may be considered by the user as the author of this post has little knowledge, so it may reduce user trust and reduce traffic. To prevent this, we need to update such posts that are incorrect. So the existence of misspellings and grammar is another reason that causes us to update and edit the post. By fixing these errors, you will see a significant increase in traffic to your site.
Finally, considering all these cases and reasons, you should pay attention to the hot discussions related to your business and activities and use them to increase site traffic and produce quality and related content and earn special points from Google. do. Updating old content has a special advantage in increasing traffic.

Source:https://www.dotnek.com/Blog/Web/impact-of-uptime-on-seo

to be able to evaluate and evaluate the performance and efficiency of your site. For better and easier review, Google provides a service for its users that can accurately review and evaluate the site for users. Working with this review tool is very easy, so that the user interface is easy and user-friendly, and even non-experts with very simple training can easily work with this tool and review their site. To learn more about this tool and how to work with it, it is recommended to follow this article.

What is Google Analytics?
Google Analytics is a tool for analyzing and reporting on how a site works. By analyzing the site, Google Analytics provides valuable information such as how users behave, conversion rates, inbound traffic, SEO weaknesses , strengths, etc. to site owners, and site owners can easily identify the site's weaknesses by having this information. Identify yourself and improve them for better performance. There are many tools to do this. A very important point that distinguishes the Google Analytics tool from other tools is that it is available to all users completely free of charge and it is also very easy to work with and has an attractive and easy user interface that all experts and Non-specialists can easily work with this tool. The information you receive about your site from this tool is very valuable and you can focus on them to improve the performance of your site. Know information such as inbound traffic, bounce rate, conversion rate, impression, length of stay on the page, popular pages, the impact of keywords, etc. on your site pages or social networks and improve your page to get better rankings. forgave.

This information was only a small part of Google Analytics reports. Another thing that makes Google Analytics popular among users is that it is compatible with all tools and services and can be combined with them and provide valuable information to users. Tools like Google AdWords, YouTube , Tag Manager, etc.

The reason why site owners use the Google Analytics tool
Website owners are looking to increase traffic, increase traffic, get top rankings in search results, improve site SEO , improve keywords, etc. and want to have a high-traffic and strong site. To have this type of site, you need analysts who are aware of their strengths and weaknesses so that they can focus more on their strengths and improve their weaknesses. The best and most appropriate tool that will help site owners to do this is the Google Analytics tool , which is free and easy to use, and also has the ability to be compatible and combined with other tools for further analysis. Therefore, to have a strong and popular site, they use this tool and can get answers to their possible questions.

The questions that Google Analytics tool answers by submitting its analysis reports are as follows:
- What topics are most interested in my site readers and visitors?
- Which marketing technique has had the most positive impact on site traffic and conversion rates?
- What links and sites have visitors been directed to my site?
- How and to what extent my site converts and clicks my site
- How many of my audiences could I turn into a customer?
- What were the characteristics of users who became customers?
- How long do users spend on my site?
- Which page of my website has had the most time and the most users?
- Which pages of my website have been popular with users?
- What is the average amount of time users spending on my site?
- Is the speed of my website good or does it need to be increased?
- What smart device do users use to log in to the site?
- Is it necessary to make the site responsive and able to display on all devices?
- Where are most of my users and visitors from?
- Some people visit my site on a daily, weekly, monthly basis
- When the site has faced an increase and decrease in traffic

How to install Google Analytics?
Installing Google Analytics is very easy and simple, and by leaving a few minutes, you can easily install it on your site and benefit from its valuable reports. Of course, you should pay attention to the installation steps more carefully so as not to face problems and be able to install it better. In addition to being installed on the website, Google Analytics has applications that can be installed on Android or iOS smartphones. To install it, you must first have a Google Account to send reports to you. Go to Google Analytics and follow the steps one by one carefully to finally install it on your website and use its valuable reports to improve the performance of your site

Terms in Google Analytics
After installing the Google Analytics tool on your site, it is better to get acquainted with some common terms before working with it so that you can better continue your activity.

Dimensions:
Dimensions are an example of a feature in Google Analytics website or mobile application that can have different values. Visited pages, user presence time, user exit page, browser type is some of the dimensions that exist in Google Analytics.

Metrics:
Metrics are properties and characteristics that are within the dimensions and their values ​​can be calculated as rates or totals. In this case, it provides the user's presence time or the number of visits to a page and information like this as a rate.

Sessions:
Courses are the length of time a user interacts with your site through a website or phone. All information about the user such as the number of pages visited, the amount of purchases, the duration of attendance, etc. are calculated and reported during the courses. A period of 30 minutes ends after the user interacts and communicates with your site, and if the user re-enters your site after that, a new period is created to record his behavior.

Users:
If visitors to your site enter a course and a course is created for them, then visitors will be considered users of your site. So visitors will become users of your site if they participate in a course.

Visitors:
Visitors who visit your site are divided into two categories.

1- New visitors: are visitors who enter your site for the first time and have not been to any course before.
2- Old visitors are visitors who have already entered your site and have attended and attended at least one course of your site.

Page views:
This term refers to the total number of times a page has been visited by users. Note that the number of duplicate visits by duplicate users will also be calculated. This means that if a page is viewed several times by a user, it will be counted many times.

Pages / Sessions:
Pages / Sessions is the average number of pages visited by users in a period. In other words, the average number of pages visited during a period is calculated in this period. Frequent visits are also counted.

Avg. Session Duration:
The average time that user sessions last.

Bounce Rate:
This term refers to the percentage of users who see only one page of your site after the user enters the site and leave your site without any interaction. The lower the bounce rate , the better your site performs and the better the interaction between the user and the site.

New courses:
An estimate of the number of new users and visitors who visit the site for the first time. The reason for this estimate is that a user with a new IP may enter your site.

Goals:
You can set your goals in Google Analytics . By doing this, you can measure your success in achieving your goals.

Conversions:
Conversions occur when users act on what you say, for example make a purchase or fill out a form, etc. The higher the conversion rate, the better the interaction and performance of the site.

Attraction:
It is a method that you have used to attract your users.

Behavior:
Represents the behavior of users on your site that you can make the necessary decisions and actions to improve or maintain your techniques based on user behavior.

General sections of Google AdWords
Set the time
By entering this option, you can use the calendar to specify the time intervals of your reports or you can even compare two different time intervals with each other.

Home
By entering this page, you can see the statistics and reports related to Sessions, Avg. See Session Duration, Goal Conversion Rate, Bounce Rate. You can also see online users and lists of sites you have linked to your page.

Customization
The main part is the dashboard or the main page of the reports, in which you can see general information and general statistics about your site, and of course you can customize it to display information and statistics according to your settings.

Google Analytics Report
In this section, business owners can receive information about the audience, searches, conversion rates and behavior of their site users.

Instant information
You can refer to this section to be able to know current information about users' performance and behavior. Information such as how visitors enter, active pages, current location of users, number of pages viewed by users, etc. can be displayed and provided in this section.

Specialized and important parts of Google Analytics

Audience:
In this section you will find information about the characteristics of the audience and detailed information about them.

Sections related to the audience:
Overview: Information including Sessions, Users, New User, Page views, Pages / Session, Avg. Session Duration, Bounce Rate, Number of Sessions per User can be presented and displayed in that section.
Demographics: In this section, you can get information such as the age and gender of your users.
Interests: In this section you can know about the interests of your users and according to their interests to improve the site and attract more users to take the necessary steps.

Behavior:
This section consists of 4 parts:

1- New vs Returning Compare the behavior of your new and old users in terms of number, duration, presence, etc.
2- Frequency & Regency: Is it possible for old users to visit your site or not and you can also see their last visit.
3- Engagement: shows the level of user engagement with your site.
4- Session Quality: The input channels of the site are compared in terms of number of inputs, bounce rates, etc.

Conversions:
The last part of Google Analytics is where the number of users who have converted, that is, according to what you said, is specified, and you can make the necessary settings in this section.

Source:https://www.dotnek.com/Blog/Web/google-analytics-tutorial

You can get more website traffic by 

Now, we are going to mention the key points of success in SEO field. Google algorithms are regularly being updated, so that they can deliver the most appropriate results to users, they also rank websites with the best and the most useful contents, as a result, users are able to get the answers of their questions easily by clicking on a reputable website which is the top ranked one. In fact, google algorithms are computer programs which have mathematical functions and formulas that categorize and analyze the content of websites with the help of Google crawlers, each new released algorithm is more updated and detailed than the previous one, so it can be more helpful in website ranking. RankBrain algorithm is the one which causes a major difference in google search engine optimization for websites, that is based on Google’s artificial intelligence, and it optimizes the search results which is dependent on user behavior data.

Eventually, our main goal in this article so far was getting to know a series of directions that you must follow to optimize a website according to Google algorithms. We are going to mention the rest of them below:

1- Provide subjects which users are most interested in:
One of the most important points of website optimization is using relevant and up-to-date website content. In fact, a web designer should initially think of the questions that may appear in users’ mind and getting to know their needs; therefore, the content must be useful and long-form. You can also publish contents with popular subjects that make users interested in sharing them with others, this way may also make them link to content as well as writing about them, which is counted as a positive point and one of the best ways to achieve success in SEO.

2- Use keywords:
Keywords can be the main cause of improving the ranking of a website in google search engine results page, as well as attracting google algorithms. The important point is that keywords must be used in both title and content, they should also be used in meta description correctly, to avoid repetition you should use synonyms of them instead, because if you overuse keywords, it considers as a problem and your website will be penalized.

3- Increase page loading speed:
One of the keys to success in the field of SEO, is increasing the page loading speed, to achieve this goal, the size of image files, videos and etc., must be optimized.

If a page takes more than 3 seconds to load, about 40% of users will leave the website. (Neil Patel)

In order to be able to speed up your website, there are lots of ways that some of which are mentioned below:

Reduce URL redirection, you may be wondering what is URL redirection? In fact, URL redirection that is also called URL forwarding, is a technique for creating a website with more than one URL. When a web browser tries to open the URL which it is directed to, a page with a different URL opens.

Use simple code like HTML for the website:
HTML stands for Hypertext Markup Language , which is a standard language that is designed to be displayed on a web browser.

Another way to increase the page loading speed, is to get rid of unnecessary or old contents that occupies the space of the website.

4- Use Google Analytics:
Google Analytics is a website analytics tool provided by the Google search engine that evaluates and reports the website traffic, this tool is as a platform within the Google Marketing Platform Brand. You can monitor the content of your website through this tool, and if there is a problem you can solve it as soon as possible.

5- Use external links:
External link is a link that refers to an external domain. In other words, the links that you receive from other websites are actually external links, and also if another website has linked to your website, in fact they have received an external link from it, which increases the value and credibility of the website because, Google gives more importance to users’ opinion. Using external links has a great impact on website optimization, and it also increases website ranking .

Here is a number of external links:
- Guest blogging backlinks

- Backlinks in business profiles

- Backlinks from webinars

- Free-tool backlinks

- Badge backlinks

- Comment backlinks

6- Use internal links:
Using internal links allows users to display pages of the website, so users are able to meet their needs and get the answer of their questions as soon as possible, which makes your website a valid and reputable one, on the other hand, this kind of linking increases the dwell time, and it helps you to get high ranking in search engine results page. An Internal link is actually a link that is given from a domain to another page of the same domain, in other words, a link that is given from one page of your website to another page of it.

7- Do not neglect the role of social media:
By placing the share button on the social network, we give the opportunity to the user the ability of sharing the content with his/her friends on social networks easily, if he/she is attracted to it, so you can attract more users to the website and optimize it. Social media buttons are clickable icons that appear on a number of your web pages to allow your website visitors to share your content through their social network profiles such as Facebook, Twitter , Pinterest, LinkedIn and other social media platforms, this activity ultimately optimizes your website.

Last word:
In general, in order to optimize a website better and more principled, there are many practical ways that can be achieved by having enough information about each of these ways, so you can attract more users to your website.

Source:https://www.dotnek.com/Blog/Web/the-key-to-success-in-seo

SEO is actually the production of content, and content is one of the most important parts of the site, which also has a great impact on site SEO. But in order for the content to have a good effect on SEO it is necessary to observe important points in content production, one of these important points in content production is the length of the content. The content you write should be acceptable in terms of the length of the optimization engines. The minimum number of words according to Google algorithm was about 350 words. If the content you produce has less than 50 words of text, Google will not prioritize showing it to users because it thinks it is not quality content.

In this article, we will tell you the important points along the content and its effect to increase the site ranking .

The importance of content length in SEO
Content is good for optimization engines that are longer. This means that Google's search engine optimization and search engine seeks quality and valuable content to display to users, so complete and worthy content to display in the top search results is long and has a number of words between 1000 and 2000. But if you do not follow the standard content length, it will not have a good effect on your site SEO.

Why content is important
Content is the heart of SEO . This term and slogan is mostly used among designers and site owners, but what does it mean?

Content is one of the most important elements in SEO, Google is more sensitive to content due to its new algorithms and tries to optimize the content and provide the best, most accurate and highest quality content to users. For this reason, if your site has a good ranking and ranking, but the content you produce is not principled, standard and quality, it may not show your content in the search results. The content is the same text, images, videos, infographics, etc. that you use and view a lot during the day.

Content is important because search engines optimize the same content on the site and display it to the user, if there is no content there will be no SEO and ranking.

Why write long content?
What is the difference between writing short and long content? This is a question you may be asking yourself. But according to Google algorithms, it provides content after the optimization for the user that is complete and longer and can respond to all the answers and needs of the user accurately and in detail. Of course, you should note that writing long content does not mean using irrelevant content and sentences, and you should produce complete content related to the target keywords. For the convenience and readability of what you write, it should have a simple and neat structure and layout. Separate and specify different parts such as header and body of text, use list and indexing if necessary.

Important reasons for inserting long text:
1- A better and more principled presence in Google
2- Optimization and approval by optimization engines
3- Use and cover a variety of relevant and important keywords
4- Increase user retention on the page
5- Gain user satisfaction
6-Increase rankings and get better rankings in search results
7-Completely meet the needs of users and answer their questions
8-Become a quality reference and source in the desired field and area
9-Create and provide the most complete and high quality explanations on various topics

Get better rankings on Google
We mentioned at the beginning of the article that Google has become very smart and can detect the quality of content, and Google is also looking for content that is complete and quality to provide it to search engines and users. Therefore, writing and producing complete and long content can help in displaying content in the top search rankings. Google as the optimization engine optimizes the content and displays each one that it sees as complete and quality on the first pages to the users, if the quality of the content is not approved by Google, it will be displayed in the next ranks. Of course, the length of the text is one of the effective factors in being in the top ranks of search results, in addition to the length of the text, other effective factors must be observed to show the most complete and high quality results to users. For this reason, one of the good reasons to appear on Google is to write articles with long content.

Why text length matters to Google:
1- Use LSI or long and relevant keywords
2- Use short and relevant keywords
3- The possibility of using other elements such as video and photos increases
4- It is possible to insert an audio file
5- Use of keywords in different sections such as heading, title, main body of text and ...
6- In writing long content, the possibility of writing headings increases the lists
7- Long content indicates the completeness of the content
These are all reasons why writing long content is important to Google, and if you follow all the standards and follow Google's algorithms , you will surely get good results.

Use a variety of keywords within the content
Using more keywords is one of the most important factors that increase the length of the content. For example, consider that if your content length is 500 words, you can use a small number of keywords, but in writing content with a length of 2000, you can certainly use the number of keywords, similar keywords and many synonyms. Using more keywords and of course principles in the content has a very good effect on increasing rankings and rankings.

So the most important reason and factor in writing and producing long content is the use of multiple keywords, but you should be careful not to overdo it so that excessive and inappropriate use of keywords will reduce the quality of your content.

Of course, it is possible to produce content that is about 5,000 words, but you cannot use the keyword multiple times, so you need to focus on other factors and effective elements such as completeness, responsiveness, quality, etc. To have good content in the end, that is, each of these tips are effective in writing good and long content in combination.

Meets the needs of site users
The length and completeness of the content allows users to find the answers to all their questions and meet their needs completely. Users are looking for sites that have complete, credible and quality content, and by reading its content, all their questions and needs will be well addressed. If your content is longer in quality, users will come to your site and content to meet their needs and responses.

Increase the retention of users within the site

One of the factors that shows that your site and content are quality is the retention of users on the site. According to the Google algorithm, which considers the user's presence and stay on the site as the reason for the quality of the content. But if the user leaves the site immediately after entering the site, Google's algorithm will consider this as dealing with poor quality content. As the length of the content gets longer, the user stays on the site for a long time, and the Google algorithm considers the user retention rate as the reason for the quality of the content, and from the next series, it provides your site with top search results for users.

Of course, this issue alone cannot increase traffic and ranking, Google will determine the quality of content by considering the number of visits, bounce rate (number of exits).

Gain user satisfaction
User satisfaction is another reason that increases the length of content. Today in cyberspace and digital marketing , all business owners are looking to increase traffic and attract more users, the number and frequency of visits and users is equal to the amount of sales of products and services. As the number of users and the number of visits increase, so will the amount of sales. Attracting the user is relatively easy, but after attracting the user, you should try to maintain and obtain his satisfaction. By providing appropriate, complete and desired content to users, you will meet their needs and answer their questions, in which case you will also satisfy them. You will stay in their minds forever by producing relevant and complete content, and they will return to your site and content to meet their needs and find answers to their questions. One of the factors in producing complete content is increasing the length of the text and content.

Become a reference and get backlinks
Suppose you have produced content about a topic that is very complete and useful and covers all the different parts of the topic well, then other sites will see a good opportunity to provide backlinks to your site so that more people can access it. Good and complete content will be directed to your site. In this case, your site will act as a reference and source of complete and useful content and a large number of visitors will come to your site.

When there is nothing to write and lengthen the content
In some cases, there may not be specific content for some topics and no further explanation is needed and you cannot produce content longer than, say, 900 words, in which case you should not use irrelevant and extra sentences to increase the length of the content, because it will reduce the quality of the content. Once you can write the right content for a topic that does not need further explanation, it is enough to cover the topic in every way. Of course you cannot enter more details for some topics, nor can competing sites. So it is enough that your content is superior to other content in terms of quality, but if possible, long content and complete explanations are necessary for appropriate topics.

Source:https://www.dotnek.com/Blog/Web/the-importance-of-content-length-in-seo

Social networking is one of the new technologies that has recently affected human life, so that people cannot be even a day away from these networks. Social networks, in addition to being used to communicate with people, also have significant effects in the field of business and marketing.

Because everyone has access to social media and uses it to connect with friends and do everyday things, social media can be used to succeed in marketing and business. But because these networks are new, people make some common mistakes in using them intentionally or unintentionally, which have a detrimental effect on their business instead of positive ones. In this article, we will tell you about some common and destructive mistakes in social networks.

Each of the social networks is like a separate country in which the activity has some rules and frameworks that, if not observed, will cause harm to other people and their reputation, or sometimes lead to the payment of fines.

Those who use social media to market and drive people to their website, it is necessary to pay attention to the points mentioned in this article.

Lack of strategy
None of the businesses that have no strategy or plan have had any success in their activities. To succeed in your business, you need to define your strategy in advance and plan carefully for each time and each step, because without planning, your business will be suspended in the air and you will not be able to take any useful action.

Having a strategy means determining the type of activity, gaining sufficient knowledge of the business audience, determining the reason for creating a page and account on social networks, determining the times of activity and posting times, determining the type and how to design posts and ...is. You need to have a clear strategy and planning before you start to be successful in order to achieve your desired goal. If you do not follow this and the specific program is not specified, you cannot have significant activity on social networks, so you cannot penetrate your audience and direct them to your website.

Not knowing your audience
Your followers are one of the most important elements of a business page, and in order to attract a large audience, you need to know enough about them to be popular with them. You need to know who your target audience is. What age group are they in? What is their taste? What kind of content production and what kind of pages do they like and prefer? Not knowing enough about your audience will confuse and make you unsuccessful.

Crisis Management
The ability to manage crises is sometimes necessary to solve problems and improve performance on social networks. Based on social networking algorithms, over time, your pages may have problems or a decrease in followers, and so on. For example, this may be due to duplicate content and your posting process. In this case, you should identify the problem and replace it with better solutions so that you can manage this course well and get rid of this situation.

Lack of professional ethics
Social networks are a platform for communication and interaction between people and the audience is looking for pages that can interact well with them. In this case, they are affected and can use their experiences, and in the end, it leads to buying and using the services of that page. Communicating and interacting healthily with people requires professional ethics. For example, some business owners in cyberspace overestimate themselves and their business, which is self-aggrandizement and not only does not cause interaction but also causes the loss of some audience. Therefore, professional ethics in creating interaction, attracting and retaining users and continuing the process of activity is necessary to be present in social networks.

Insert multiple links
Using a lot of links in each social media post will confuse and bore your audience, and if the number of links is high, they will not pay attention to any of them. Although social networking is a good platform for getting backlinks , the balance in placing links must be maintained. It is better to consider only one link for each post.

Low interaction
Social networks, as their name suggests, are a platform for communication and interaction with people, and for a strong presence and popularity among people, you must have good interaction and communication with people, otherwise you cannot have a strong and effective presence.

Fake Follower
Follower Fick is one of the new tricks that many businesses use this unprincipled trick to show their page and business valid. Recently, it has become common in social media that more followers indicate the quality and credibility of the page, which is why many business owners used unprincipled methods to increase followers in less time. Of course, the high number of followers and the low number of likes and comments contradict each other, and smart people and users can easily recognize that these followers are unreal. The ratio of the number of likes and comments should be 10% of the number of followers. Do not use this unprincipled method to gain the trust of your audience because it is easily recognizable.

Lack of diversity in posting
All users in virtual networks are looking for diversity and difference and are more attracted to pages that maintain diversity and balance in the types of posts. For example, if you post only advertising or only photos of your products and services, users will get tired and Your pages may leave because of duplicate content. Therefore, you should observe variety in your posts so that you do not get bored and routine. Posting on social networks requires prior planning and thinking, and if you post casually and without thinking just to keep your page active, you will not get the desired results and your page will fail.

Lack of analysis of results and activity process
Activities in social networks require a lot of time and energy, and in order to understand whether the path you have taken is correct and has the desired results, you should analyze the process of activities and results to ensure that the process of your activities is correct and appropriate. Earn. If you do not analyze the results and process of your activity, you may go the wrong way and face irreparable results.

Presence in all networks and inability to manage them
Many business owners think that they should be present in all social networks so that people can easily access them, but it should not be forgotten that each of these social networks has its own strategy and way. To have a prominent presence in social networks, a lot of time and energy must be invested in content production and management. If you can't manage it and leave your page inactive, your page will be dead and if users encounter your dead pages, they will consider your page and business extinct. Therefore, presence in all social networks is not recommended if you are not able to manage.

Also, having multiple accounts on a social network will confuse and distrust users. Some business owners set up separate accounts to provide better services, which confuses people and is of no use. Instead of being on different social networks or having multiple accounts on one social network, it is recommended to focus on having a quality, trusted and user-friendly account, because if you have an integrated page, you can gain the trust of more people. Drive to the site through social media .

Improper tone and images
Social networks are different from sites, so the tone used on the website is different from the tone used on social networks. In social networks, it is better to use sincere tones and short and short sentences and not to use boring long sentences. You should also be careful to use appropriate words worthy of your audience so as not to cause misunderstandings and insults to relatives. In this case, your face and page will be destroyed and you will cause hatred and loss of many of your users.

Just as inappropriate tone can ruin your face and make users unreliable, using inappropriate and irrelevant photos can confuse users and cannot persuade them to follow you or buy from you. Users will see the images first, if the images used are relevant and relevant, they will read you with a good mindset. If you do not use relevant and relevant images and cannot attract users with images, you will not be able to persuade them to read more or visit your page.

Lack of awareness of advertising strategies
Many social networks have strategies and features for their users that they can use to increase popularity and traffic . Business owners and those who have a page on social media should be aware of some strategies to increase their page views and use them to improve their pages. Hashtag, for example, is one of the features and advertising strategies used to increase traffic. Hashtags are the key quantities on the site that are used to access pages with related content and users search. You can use hashtags below your posts to increase traffic and ease users' access to the pages.

Lack of team
Prominent presence in social networks is very time consuming and requires more energy and thinking. If you do not have a strong and professional team, you cannot do everything and it is better to form a professional team and divide the work among the team members so that you can get the desired result. For example, one person in charge of graphic design , one person in charge of marketing and ...

Source:https://www.dotnek.com/Blog/Web/social-networking-mistakes-that-will-ruin-you