development

Take your business to the next level using these selling strategies.

Trade and commerce a key to advancement and success is highly valued nowadays. Online platforms are also contributing towards this domain. If you are looking to flourish your business through a well known online platform, then our article will help you through key points. This article mainly focuses on some tips and techniques to increase your sales on Amazon also encourages you to boost your performance on Amazon

Following are some key points which will guide you to boost your sales on Amazon:

1- PROVIDING A SUFFICIENT TITLE:
Titles over the products are a key factor in attracting buyers. A general formula is usually followed, which is Brand name + Product name + Features (size, color, texture, uses, advantages) to create a good title. This helps buyers to easily get to know about all the details of the product.

2- OPINIONS AND FEEDBACKS:
A term is used that your business is based on your customer's feedback. Most of the buyers usually make their decisions as per other prescriptions. Though it is hard to get good feedback but to maintain your market, you have to struggle. Amazon feedback software is also available to easily automate this entire process.

3- REPRICING TECHNIQUE:

It is necessary to update the price of your product. Mass repricing helps a lot to easily grab customer's attention, and if you are good at this, you can beat your competitors easily. It is recommended to use an automated repricer for this purpose.,

4- STICKING UP ON KEYWORDS:
Terms being used to search a specific product constantly changes, so updating your self as per the SEO (Search Engine Optimization) techniques will help you a lot. You can stay ahead of the curve by using various available tools like SEMRush , Ahrefs , CamelCamelCamel to speed up the process.

5- SYNCING INVENTORY:
A great tool to be aware of all the available products, especially when selling on multiple platforms, is syncing. This helps to save a lot of time and also contributes to maintain a constant tone on descriptions.

6- ATTRACTIVE IMAGES:

Maintaining a good visual interface with the buyer and product is necessary. You must provide frequently updated photos based on clarity. For this, some recommendations are:

- Shoot in the natural environment using soft lights and soft shadows with sharpness.
- Avoid using flash and adjust your white balance to auto.
- White backgrounds are usually preferred.
- Take pictures exploring multiple views of the product.
- Set your camera using a tripod to avoid shaking

7- SPONSORED ADS AND PRODUCT CAMPAIGNS:
One of the easiest and most effective ways to boost your sales on Amazon is to create sponsored product ads. This is regarded as pay to play technique. This helps to create ads on the most viewed spots on an online platform.

In the end, it is concluded that efforts and patience are a key source to success; also, it is also necessary to develop a good and bad experience. Marketing your business over an online platform requires struggle and time to succeed.

Source:https://www.dotnek.com/Blog/Marketing/how-to-increase-sales-on-amazon

Read on to find out that why it is important to have a responsive web design .

Responsive web design builds a system for only a single site in order to react in response to the size of your user’s device with one content source and one URL

A responsive website has a flexible and fluid layout that adjusts according to the user device screen size.

Especially, responsive design creates away in order to put together a user website that automatically scales its elements and content according to the screen on which it is seen. It keeps the images from getting larger than the user device screen width and prevents the visitors from doing extra work in order to read your content.

The final goal of the responsive design is to prevent unneeded resizing, zooming, scrolling, or panning that comes up with websites that are being optimized for different variety of devices. It is sometimes become very difficult to navigate with these websites, and they might غیر مجاز می باشدts you your potential or valued customers who become offensive and frustrated by trying to find out how to do the thing they want to.

Responsive website design replaces the need to design an especially dedicated mobile site for smartphone uغیر مجاز می باشدe. But now, designing more than one website for various different types of screen sizes, you will be able to create only one site that scales up and down due to match your device on which you are viewing.

IMPORTANCE OF RESPONSIVE WEB DESIGN
Responsive web design is important because it provides you with an optimized browsing experience. With this responsive wen design, all pages and content become flexible over all the devices and screen resolutions. Whether you see on a laptop or a site, it will be easier and unified to navigate despite the fact of different screen sizes. It offers you an optimal browsing experience for all the users over the board. Responsive web design basically means that users will be able to navigate and read the website with minimum scrolling and resizing.

Improves user experience:
Responsive web design also improves user experience, which will explain and translates it into a positive perception of your business and brand. There are more chances that your customer will again come back to you in the future if he or she is able to access your website easily on all the social media platforms . In this era where most of the traffic comes from smartphone devices, it is highly important to consider and accommodate this factor through your site.

Mobile-first indexing
Mobile-first indexing and responsive web design both are important for an SEO ranking factor. The websites that are speedily responsive will generate more conversions and leads, which resulting in improves your SEO ranking and reduce your bounce rate. Responsive web design also makes sharing a lot much easier that will helps you in growing your targeted audience for your business or brand.

Website maintenance and SEO campaigns is also a very smooth process if the website is mobile-friendly. To have a responsive web design means you will have to handle just one site, and it is also a much quicker and least expensive option rather than making a mobile application in addition to your desktop site.

Source:https://www.dotnek.com/Blog/Web/responsive-web-design-and-its-importance

You are releasing your first app , or it may have been a while since your last time. Publishing an app to the App Store isn't just about hitting the Home button, but it's not as complicated as it sounds. Here is how you can publish an iOS app to the Apple app store

App Store Distribution
After the Xamarin .the iOS app is developed, app distribution is the next step of the software development lifecycle. The app is distributed to the users using the iTunes App Store You can make the app available for consumers all around the world by publishing the app on the Apple App Store. For this, you will need to create a custom Distribution Provisioning Profile . This profile allows the app to digitally sign for launch so that it can be installed on an iOS device. Create a profile providing an iOS distribution and distribution certificate. Similar to a development provisioning profile, the profile distribution will include app id and distribution certificate. You can specify the same app and device IDs that you used for the development management profile, but if you don't already have one, you have to create a distribution certificate to identify your organization.

Set up an app in iTunes Connect
iTunes Connect is a set of web tools for managing iOS applications on the App Store. The Xamarin.iOS app will need to be correctly configured in iTunes Connect before it is finally released for sale or as a free app in the App Store.

iTunes Connect can

- Set the name of the app
- Actively provide screenshots or videos of the app on supported iOS devices.
- Provide categories and subcategories to help users find the app in the App Store.
- Provide a clear and brief description of the application, including its features and benefits for the end-user
- Provide any keywords that can help the user find the app.
- Provide the contact and support URLs for your website (required by Apple).
- Define an app classification, which is used to report parental controls on the App Store.
- Set a selling price or specify that the app will run for free.
- In addition, the app must also contain attractive HD artwork available if Apple chooses to feature the app on the App Store.

Publishing Xamarin.iOS apps on the App Store
For publishing an app on the store , the app developer must first send it, along with screenshots, descriptions, icons, and other information, to Apple for review. After the app is approved, Apple makes it available in the App Store, where users can purchase and install it directly from their iOS device. To distribute your app to the beta tester or users through the App Store, you will need a separate provisioning profile and distribution certificate. The description and keywords of your application are essential. Make sure to upgrade it for discovery. For this, support URL can be as simple as a landing page with a contact form and marketing URL can be your app's website and is optional.

Source:https://www.dotnek.com/Blog/Apps/how-to-publish-an-ios-app-to-the-apple-app-st

The main purpose of using SEO is to attract organic traffic and generate traffic that is interested in your product.

Search engine optimization is the process of increasing trafficking and viewers on the websites and webpages through web search engines like Google and Bing. It may also target different searches like video search, image search, news search, and URLs search. SEO not only increases traffic on your websites and webpages but also puts them high in the searches. If your webpage is well optimized, then the search engines will show it on the top in the relevant searches. SEO makes it easy for you to compete with other top ranking websites and webpages . It puts your search content on the top in search engine pages (SERPs).

On-Page SEO

On-page SEO is the process of optimizing webpage to improve websites in order to gain more Organic trafficking and high rank in relevant searches. It refers to the videos, blogs, images, headlines, and other content along with the HTML code sources which can be optimized to gain more viewers and a high rank in relevant searches. Provide your webpages a better look by making a relevant Headline and optimize it according to your web content. Give it the best layout so that your viewers can get inspired and impressed to come again on your webpage. It will provide you pure and organic traffic. It depends on the following factors:

- Expertise, Authoritativeness, and Trustworthiness (E.A.T)
- Title Tag
- Meta description
- Header Tags
- Headline
- Content audit
- SEO writing
- Keyword Cannibalization
- Image optimization
- User Engagement

Off-page SEO

Off-page SEO refers to the links and external signals of the website which can be optimized to increase organic traffic and viewers. These are the off-site actions that are taken to rank your website High on relevant search engine pages. Off-page SEO is extremely important for your websites and other search content like video search. If your off-page and on-page SEO is well optimized and collaborating with each other then your website will be ranked high on search engine pages ( SERPs ). Optimize your links and the content to have more viewers. Share your website content on other platforms like Facebook, Twitter , Instagram , and other social platforms to increase your viewers and website trafficking. Enhance your external links by adding them to blogs and articles. Off-page SEO depends on the following factors:

- Internal Links
- External Links
- Anchor Text
- Backlinks
- Social Media
- Links equity
- Content sharing

SEO is the key to success for your website, webpages, and other search content like videos, images, URLs, and blogs as it plays a vital role in bringing traffic to your website and increasing its popularity. SEO not only provides you organic trafficking and organic viewers. But also increases your website revenue . Both On-Page SEO and Off-Page SEO are important to generate traffic on a website. However, SEO experts suggest getting a grip on On-Page SEO first then moving towards Off-page SEO.

Source:https://www.dotnek.com/Blog/Marketing/on-page-seo-vs-off-page-seo

DNS spoofing can be used by attackers to capture internet traffic with the intention of illegal activities.

DNS is generally described as an Internet phone book because it translates domain names into IP addresses. DNS refers to the domain name system that provides information on domain names. DNS is based on a hierarchical structure, with a domain at the top called the root domain and with top-level domains below that divide the DNS into different parts. The DNS itself was not secure at all. Over time, this has led malevolent actors to benefit from this problem and develop sophisticated techniques of attack taking advantage of DNS, like DNS spoofing.

DNS Spoofing Attack
DNS spoofing is the resultant threat that emulates a server's legitimate destinations for forwarding domain traffic. Unsolicited victims end up on malicious websites. DNS spoofing is a type of cyberattack in which false data is introduced in the resolver cache of DNS, causing the nameserver to return an invalid IP address. The attacker's ultimate goal is usually the same regardless of which method he uses. The most common way to do DNS spoofing is to use cache poisoning.

This type of attack uses the vulnerabilities in the domain name servers and then redirects traffic to illegal websites. Once there, users are required to log into their account, which gives the committer the ability to steal access credentials and other types of confidential information. the malicious website is often used to install viruses or worms on the user’s system, giving long-term access to the committer.

Methods of DNS Spoofing Attack
DNS spoofing is a generic term and can be done using various methods, such as DNS cache poisoning. It comprises of a DNS server executing a man-in-the-middle attack . There are three different methods of a DNS spoofing attack . Among the different methods of DNS spoofing attacks, here are three of the most common:

1- Man-in-the-middle duping
2- DNS server hijack
3- DNS cache poisoning via spam

How DNS Spoofing Can be Avoided?
After knowing about the DNS spoofing attack and how it takes place, you must be thinking is this attack can be avoided and if yes how to avoid it. You don’t have to do much for the prevention of DNS spoofing. Instead, it falls more into the hands of the actual DNS provider who handles DNS website searches and the website owner. Therefore, website owners and DNS providers should consider some precautions to avoid DNS spoofing. Here are some of the best tips to consider to prevent DNS spoofing.

-Implement DNS spoofing detection mechanisms
- Use encrypted data transfer protocols
- Use DNSSEC
DNS spoofing can cause a lot of problems for visitors and website owners. The primary reason an attacker conducts a DNS spoofing attack is for personal gain or for the spread of malware . Therefore, as a website owner, it is important to choose a trusted DNS hosting provider that uses modern security mechanisms.

Source:https://www.dotnek.com/Blog/Security/dns-spoofing-attack-and-how-it-works

In addition to being completely platform-independent, these services improve user engagement and improve rigidity.

Google Play Game Services is a critical element of building a gaming platform for the games of the next generation. These services will help you to make your games more social, through achievements, multiplayer, leaderboards, as well as more powerful, by storing the saved games in the cloud. By using Google's strengths in cloud services, you can concentrate on creating amazing gaming experiences for the users.

Significance of Google Play Game Services
Google Play Game Services have four main features, namely achievements , leaderboards , real-time multiplayer, and cloud saves. Cloud saves, leaderboards and achievements will be available to Google Play users on three platforms. With Google Play Game Services, you can integrate:

1- Achievements that enhance engagement and improve different play styles.
2- Social and public leaderboards that use Google+ circles to easily track high scores among friends and around the world.
3- The cloud saves provide an improved and simple storage API for storing saved games and settings. Players will never have to play level 1 again.
4- Real-time multiplayer facilitates the easy addition of competitive or cooperative games to Android devices.
5- Integration with social features and Google Plus sign in

Here are the important features of Google Play Game Services for game developers to save their users game data on their own cloud or show the leaderboard of gamers scores.

Achievements
Achievements are a wonderful way to increase user interaction in your game. Achievements can be implemented in the game to inspire players to try out features they usually don't use or to approach your game with completely different gameplay. Achievements can also be an enjoyable way for the players to take part in a fun competition.

Here are the essential elements that are related to achievements

- ID
- Name
- Describe
- Icon
- List Order

Leaderboards
Leaderboards can be an enjoyable way to stimulate competition between your players for casual players as well as for your hardcore fans. Casual players are the ones that are interested only in comparing their progress with their friends and hardcore fans are the ones who are competing for top rank in the public leaderboard. When creating a leaderboard, Google Play Game Services will handle most of the aspects of that leaderboard for you. The games can contain multiple leaderboards, up to a maximum of 70. A multiplayer game may offer a different leaderboard for every level.

To create and manage leaderboards, you'll want to learn more about these leaderboard features. Here are the essential elements of each leaderboard

- ID
- Name
- Icon
- Limits
- List Order

Saved games
The Saved Games service offers you a suitable way to track the progress of your players on the Google's servers. The game can save saved game data to allow returning players to follow the game to the last saved point from any device. The Saved Games service allows you to sync game data from players across multiple devices. This service can also be used to ensure that the players can continue the left off game even on a different device.

With Google Play Game Services, you can enjoy REST-based API with built-in iOS and Android libraries, support for leaderboards and achievements on all platforms, and cross-platform cloud storage.

Source:https://www.dotnek.com/Blog/Games/google-play-game-services-and-its-advantages

Provide more traffic and better attraction to your websites by using the following simple tips and tricks. This guide will help you understand the essential components to design your website . Also, it will help you to alter your keywords for a proper similarity index. Sounds confusing? Well let’s get started

Before I start discussing gaining more traffic on websites , let us ponder over a basic concept, which is quite necessary for websites.

WHAT IS SEO?
SEO stands for Search Engine Optimization. This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings , a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, in a simple way, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product.

HOW TO INCREASE TRAFFIC ON WEBSITES
There are quite possible ways to drive sufficient users to your web page. But there is a huge difference in qualitative and quantitative traffic. Here are some essential points to consider if you want your website to flourish

BUSINESS LISTING
One of the most effective ways to increase web traffic is by using Google my business listing. Through this, your website gets 7x more visits. The start-up is simple, free, and quite effective. With Google ( a platform for self-development) a free Google, my business listing can be developed , which links with your website ranking . Providing the most relevant information and content to your users facilitates a direct contact approach for the business.

ON-PAGE SEO
Through this tactical approach, one can move faster to build a quality website. According to a study, 70% of efforts are made for on-site designing and rest for off-page linking . Just remember to

1- Provide quality content.
2- Better visual interface.
3- Meta descriptions in perfection to keywords related to the search.

BUILD BACKLINKS
A backlink is a URL or a specified link through which you can easily surf from one web to another. These are also known as “inbound links” or “Insight links,” which play a vital role in Search Engine Optimization (SEO).

A totally new website there are no links that are associated with your website. After a couple of months, there will be many links targeting your website. Some of them might be beneficial, and others can also cause harm and trouble. Therefore, certain techniques and tools are developed o analyse your data and check backlinks for quality/safety assurance.

USING CLOUD STORAGE NOTIFICATIONS
Once your customer is satisfied with the provided opportunities, you can drive their interest with many pop-up suggestions and notifications using cloud storage platforms. Firebase allows it, users, to send linking web advertisement and in-app purchases to users. With this technique, people can approach your website easily.

Source:https://www.dotnek.com/Blog/Marketing/increase-app-ranking-by-driving-traffic-from

In this article, we will provide guidelines on backlinks, SEO, and how to avoid Google penalties

Link building plays an important role in getting traffic. But factors must be considered for avoiding penalties from Google. Here you will get to know details about backlinks, SEO and how you can avoid Google penalties. It will also help in terms of modification for your website for avoiding penalties and attracting search engines. So, let’s get started

WHAT IS SEO?
SEO stands for Search Engine Optimization . This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings, a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, simply, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product.

OFF-PAGE SEO LINK BUILDING
According to Dr. Pete Meyers from Moz, many web owners spend about 30% of there time on off-page factors and 70% on on-page facilities. Therefore, this factor of SEO Off-page link building matters a lot.

Off-page SEO links are referred to as the popularity of a page in a broad view. We can say that it means what others think about your site. If various links are addressing your website, search engines are interested in locating your web; then, it will be assumed by Google that you have meaningful content that is valued for users.

WHAT IS BACKLINK?
A backlink is a URL or a specified link through which you can easily surf from one web to another. These are also known as “ inbound links ” or “Insight links,” which play a vital role in Search Engine Optimization (SEO).

A backlink or link analysis is a method that is used to calculate, or you can say, evaluate relationships between nodes. These nodes include connected people, various organizations, and transactions made. These links generated are analyzed for any criminal activity that might occur.

A new website there are no links that are associated with your website. After a couple of months, there will be many links targeting your website. Some of them might be beneficial, and others can also cause harm and trouble. Therefore, certain techniques and tools are developed to analyze your data and check backlinks for quality/safety assurance.

HOW TO AVOID GOOGLE PENALTIES
Following are some points one should consider to avoid Google penalties

1- The links used by you for your website must provide a natural look. These links passing through SEO are valued for your site; therefore, it is not recommended to purchase links.
2- The exaggerated use of repetitive keywords will also result in a decline in search engine rankings .3- The quality and authenticity of the content must be assured.

For reviewing any actions taken by Google, you can use the webmaster account for “Manual Actions” in “Search traffic.” Any penalties, if offered, can also be viewed.

Source:https://www.dotnek.com/Blog/Marketing/off-page-seo-link-building-how-to-avoid-googl

A question arises that how one can store his/her mobile app data on the cloud. Well, this article will surely help you with the answer to this question. It emphasizes the key related points and features of cloud storage, it's benefits, and how data can easily be retrieved.

Each individual is now having ease for data integration and retrieval. Many platforms are available for this purpose, amongst which two majors are provided, namelyCloud Firestore and Realtime database by Firebase

CLOUD FIRESTORE:
The Cloud Firestore is the newest platform of Firestore's database for mobile phones, web, and server development from Firebase and googles cloud platforms. This helps in building responsive applications that can be accessed without an internet facility. It also supports data integration Firebase and Google Cloud Platform products, including Cloud Functions.

All of us want our data not to be manipulated or changed with third party access. Firebase and Realtime database by firestore provide maximum security to develop a database with minimum risks. Cloud firestore , the newest platform by Firebase, helps to develop a web-based application with or without internet facility. There are a complete procedure and service, providing help to develop applications through this platform. The Firebase Cloud Mesغیر مجاز می باشدing (FCM) helps the developers to easily communicate between server and devices through mesغیر مجاز می باشدes and notifications on IOS, Android without any additional charges.

Can we store our app data on cloud storage platforms?
Yes, it is quite possible to store your app data on the cloud.

A major contribution is provided by firebase developers helping their users to easily interact with the storage and retrieval of data stored in apps through cloud storage platforms.

It helps you to store your data on a global scale.

One of the most known languages for database structures is SQL (Structured Query Language). Firebase storage allows its users to query, change, upload, and retrieve their data without the use of SQL. This provides users a benefit to interact easily through there own applications on IOS and Android programming platforms

Firebase storage provides the facility to structure and organize your data in such a way that the highest priority is given to data integrity.

A term is used with Firebase, which is "serverless apps." This means that an individual can access your database without relying upon any server, plus it also serves with minor protocols to maintain the user's interest and ease.

On the other hand, cloud storage by Firebase comes forward with a great tool through which you can sync your data offline. This helps to synchronize your data between apps automatically. Your participants and users can access their data easily without having an internet facility, plus they can change and adapt meaningful instructions.

Google supports Firebase in flourishing your business on a global scale instead of worrying about server management and consistency.

It is favored to have cloud storage to access your data anywhere easily, and such platforms like firebase storage boost our performance.

Source:https://www.dotnek.com/Blog/Apps/firebase-storage

Well, this article will help you throw small portions to advance the level of knowledge for SEO optimization and will provide you with sufficient information about the validators in HTML and CSS. Let’s get started.

SEO stands for Search Engine Optimization . This is regarded as a powerful tool for most of the flourishing business platforms running worldwide. With the best search rankings , a multinational company can boost its performance for long term benefits. SEO helps to get unpaid, organic traffic from search engines to a resulted page. Also, it is said that SEO generally means to modify your website in such a way that it contains the most popular used words to find the desired product. By choice of right templates and critical words, the search engine will help you to display your website on the top of the list .

Google will never reveal the exact algorithm they use to find related search results. It is up to the developer and experts to understand SERP ranking and optimize their sources for great results.

W3C VALIDATION:
W3C is abbreviated for World Wide Web Consortium (w3.org). It is a main international standard organization for world wide web (www). Consisting of staff having expertise in the field of IT, this company works to meet and develop the standards for the world wide web. It also serves as an open forum for about the web and outreach to develop software

CSS VALIDATION:
These are referred to as errors. Errors which may arise when users give no answers to mandatory questions. This also occurs when a response is checking turned on for one of the questions, and the respondent fails to answer the question correctly.

A CSS validator works to check your Cascading Style Sheets to confirm that they comply with the CSS standards set by W3 Consortium. One should keep in mind that all browsers don’t support CSS implementation. Therefore, there are certain validators for CSS which will help you about which CSS features are supported by which browser.

W3 constructs free software for CSS validation service. Online services are also available, and one can use them as a java program or java servlet on a Web browser. For web developers , this results as an ally helping them cope with errors and use of incorrect Cascading Style Sheets. It also responds whether your CSS posed some risks in terms of usability or not.

HTML VALIDATION:
It is a quality assurance program or a component which is used to assure HyperText Markup Language (HTML) markup elements for syntax errors. When various inputs are generated from different web sources, these HTML validators are considered a powerful tool to accept electronically generated data. Like various forms are used to acquire details that are sent to the server to be processed.

To comply with the basics needs of SEO , assure your quality for CSS and HTML validations.

Source:https://www.dotnek.com/Blog/Marketing/w3-html-validation-and-css-validation-for-seo